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We want to help. </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='3024809582166657305' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/09/insights-into-what-world-is-searching.html' itemprop='url' title='Insights into what the world is searching for -- the new Google Trends'> Insights into what the world is searching for -- the new Google Trends </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, September 27, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><i>(Cross posted from the <u><a href="http://insidesearch.blogspot.com/">Inside Search Blog</a></u>)</i></span><br /> <span style="font-size: 13px;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif;">Since we launched <a href="http://googleblog.blogspot.co.il/2007/09/its-all-about-today.html">Google Trends</a> and <a href="http://adwords.blogspot.com/2008/08/announcing-google-insights-for-search.html">Google Insights for Search</a>, we’ve seen millions of people using Trends to keep up with trending interests online, and a range of journalists, businesses and researchers around the world using Insights for Search to compare the popularity of search terms over time and across regions. We have made steady <a href="http://googleblog.blogspot.com/2009/08/new-features-and-languages-for-google.html">improvements</a> over time, most recently <a href="http://googleblog.blogspot.com/2012/06/find-out-what-people-are-searching-for.html">revamping our Hot Searches list</a> to provide richer context for breakout searches.</span></span></div> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Now we are merging Insights for Search into Google Trends, wrapping it all up in a clean new interface to give you a clearer view of what’s on the world’s mind. <a href="//www.google.com/trends/">The new Google Trends</a> now includes features from both products and makes it easier and more intuitive to dig into the data. We’ve updated the line chart and map using <a href="https://developers.google.com/chart/">HTML5 based Google Chart Tools</a> so you can now load the page on your mobile devices, visualize the results without scrolling, and get Hot Searches not just for the U.S., but also India, Japan, and Singapore. So, what exactly can you learn about people’s interests from Google Trends? A few of our recent favorites: </span><br /> <ul> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">[beach] and [snow] are <a href="//www.google.com/trends/explore#q=beach,snow&geo=US&cmpt=q" target="_blank">just about inverse throughout the year</a></span></li> <center> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><iframe height="330" src="//www.google.com/trends/fetchComponent?hl=en-US&q=beach,snow&geo=US&cmpt=q&content=1&cid=TIMESERIES_GRAPH_0&export=5&w=500&h=330" style="border: none;" width="500"></iframe></span></center> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">West Virginia leads the US in <a href="//www.google.com/trends/explore#q=vampires,werewolves,zombies,%20&geo=US&cmpt=q" target="_blank">searches for spooky things</a> (play around at the bottom left!)</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Interest in [<a href="//www.google.com/trends/explore#q=red%20hot%20chili%20peppers,%20&date=today%203-m&cmpt=q" target="_blank">red hot chili peppers</a>] shifted around Europe this summer as the band toured there -- see this time-lapse map:</span></li> </ul> <div style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTvVw_mOa4gClmFRzEd1LcMA5t4_l0u1JCEtxBZd2W-wFhWtQb-aWTwFzFirgg2-1z3q-79jposXNhHmzJJffZPDPEb_z5SIhWxdcjovaI4och0yy5RRLXLehlFws_CMFJTz63jDaKByM/s1600/RHCP-Map-Anim-3.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><img border="0" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTvVw_mOa4gClmFRzEd1LcMA5t4_l0u1JCEtxBZd2W-wFhWtQb-aWTwFzFirgg2-1z3q-79jposXNhHmzJJffZPDPEb_z5SIhWxdcjovaI4och0yy5RRLXLehlFws_CMFJTz63jDaKByM/s1600/RHCP-Map-Anim-3.gif" width="320" /></span></a> </div> <div style="text-align: center;"> <br /></div> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">We’ve seen so <a href="http://googleblog.blogspot.com/search/label/search%20trends">many examples</a> of insights gleaned from Trends, from the <a href="http://googleblog.blogspot.com/2012/02/opening-oscar-search-envelope.html">Oscars</a> to the <a href="http://googleblog.blogspot.com/2012/02/super-bowl-xlvi-mobile-manning-and.html">Super Bowl</a>; from <a href="http://googleblog.blogspot.com/2010/11/deck-halls-with-smarter-shopping.html">shopping</a> to <a href="//www.google.com/elections/ed/us/trends">elections</a>; from our yearly <a href="//www.google.com/zeitgeist/">Google Zeitgeist</a> summary to the many we’ve found <a href="https://www.google.com/#hl=en&q=%22google+insights+for+search%22+OR+%22google+trends%22">around the web</a>. Google Trends data can be used to better understand global trends -- identifying health trends such as in <a href="http://googleblog.blogspot.com/2008/11/tracking-flu-trends.html">flu trends</a>, <a href="http://googleresearch.blogspot.com/2009/04/predicting-present-with-google-trends.html">nowcasting in economics</a>, and studies on the <a href="http://googleresearch.blogspot.com/2009/08/on-predictability-of-search-trends.html">predictability of search trends</a>. And it has been used in many <a href="http://scholar.google.com/scholar?q=%22google+trends%22+OR+%22insights+for+Search%22&btnG=&hl=en&as_sdt=0%2C5">scientific articles</a> across disciplines. There’s so much in this data for journalists, academics, and anybody who’s curious about the world to explore, and we’d love to see what you find. Email us your favorites at <a href="mailto:trends-stories@google.com">trends-stories@google.com</a>. </span><br /> <span style="font-size: 13px;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif;">Posted by Yossi Matias, Senior Engineering Director in Search, Head of Israel R&D Center</span></span> </script> <noscript> <div style="text-align: left;"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><i>(Cross posted from the <u><a href="http://insidesearch.blogspot.com/">Inside Search Blog</a></u>)</i></span><br /> <span style="font-size: 13px;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif;">Since we launched <a href="http://googleblog.blogspot.co.il/2007/09/its-all-about-today.html">Google Trends</a> and <a href="http://adwords.blogspot.com/2008/08/announcing-google-insights-for-search.html">Google Insights for Search</a>, we’ve seen millions of people using Trends to keep up with trending interests online, and a range of journalists, businesses and researchers around the world using Insights for Search to compare the popularity of search terms over time and across regions. We have made steady <a href="http://googleblog.blogspot.com/2009/08/new-features-and-languages-for-google.html">improvements</a> over time, most recently <a href="http://googleblog.blogspot.com/2012/06/find-out-what-people-are-searching-for.html">revamping our Hot Searches list</a> to provide richer context for breakout searches.</span></span></div> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Now we are merging Insights for Search into Google Trends, wrapping it all up in a clean new interface to give you a clearer view of what’s on the world’s mind. <a href="//www.google.com/trends/">The new Google Trends</a> now includes features from both products and makes it easier and more intuitive to dig into the data. We’ve updated the line chart and map using <a href="https://developers.google.com/chart/">HTML5 based Google Chart Tools</a> so you can now load the page on your mobile devices, visualize the results without scrolling, and get Hot Searches not just for the U.S., but also India, Japan, and Singapore. So, what exactly can you learn about people’s interests from Google Trends? A few of our recent favorites: </span><br /> <ul> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">[beach] and [snow] are <a href="//www.google.com/trends/explore#q=beach,snow&geo=US&cmpt=q" target="_blank">just about inverse throughout the year</a></span></li> <center> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><iframe height="330" src="//www.google.com/trends/fetchComponent?hl=en-US&q=beach,snow&geo=US&cmpt=q&content=1&cid=TIMESERIES_GRAPH_0&export=5&w=500&h=330" style="border: none;" width="500"></iframe></span></center> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">West Virginia leads the US in <a href="//www.google.com/trends/explore#q=vampires,werewolves,zombies,%20&geo=US&cmpt=q" target="_blank">searches for spooky things</a> (play around at the bottom left!)</span></li> <li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Interest in [<a href="//www.google.com/trends/explore#q=red%20hot%20chili%20peppers,%20&date=today%203-m&cmpt=q" target="_blank">red hot chili peppers</a>] shifted around Europe this summer as the band toured there -- see this time-lapse map:</span></li> </ul> <div style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTvVw_mOa4gClmFRzEd1LcMA5t4_l0u1JCEtxBZd2W-wFhWtQb-aWTwFzFirgg2-1z3q-79jposXNhHmzJJffZPDPEb_z5SIhWxdcjovaI4och0yy5RRLXLehlFws_CMFJTz63jDaKByM/s1600/RHCP-Map-Anim-3.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><img border="0" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTvVw_mOa4gClmFRzEd1LcMA5t4_l0u1JCEtxBZd2W-wFhWtQb-aWTwFzFirgg2-1z3q-79jposXNhHmzJJffZPDPEb_z5SIhWxdcjovaI4och0yy5RRLXLehlFws_CMFJTz63jDaKByM/s1600/RHCP-Map-Anim-3.gif" width="320" /></span></a> </div> <div style="text-align: center;"> <br /></div> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">We’ve seen so <a href="http://googleblog.blogspot.com/search/label/search%20trends">many examples</a> of insights gleaned from Trends, from the <a href="http://googleblog.blogspot.com/2012/02/opening-oscar-search-envelope.html">Oscars</a> to the <a href="http://googleblog.blogspot.com/2012/02/super-bowl-xlvi-mobile-manning-and.html">Super Bowl</a>; from <a href="http://googleblog.blogspot.com/2010/11/deck-halls-with-smarter-shopping.html">shopping</a> to <a href="//www.google.com/elections/ed/us/trends">elections</a>; from our yearly <a href="//www.google.com/zeitgeist/">Google Zeitgeist</a> summary to the many we’ve found <a href="https://www.google.com/#hl=en&q=%22google+insights+for+search%22+OR+%22google+trends%22">around the web</a>. Google Trends data can be used to better understand global trends -- identifying health trends such as in <a href="http://googleblog.blogspot.com/2008/11/tracking-flu-trends.html">flu trends</a>, <a href="http://googleresearch.blogspot.com/2009/04/predicting-present-with-google-trends.html">nowcasting in economics</a>, and studies on the <a href="http://googleresearch.blogspot.com/2009/08/on-predictability-of-search-trends.html">predictability of search trends</a>. And it has been used in many <a href="http://scholar.google.com/scholar?q=%22google+trends%22+OR+%22insights+for+Search%22&btnG=&hl=en&as_sdt=0%2C5">scientific articles</a> across disciplines. There’s so much in this data for journalists, academics, and anybody who’s curious about the world to explore, and we’d love to see what you find. Email us your favorites at <a href="mailto:trends-stories@google.com">trends-stories@google.com</a>. </span><br /> <span style="font-size: 13px;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif;">Posted by Yossi Matias, Senior Engineering Director in Search, Head of Israel R&D Center</span></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/09/insights-into-what-world-is-searching.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Insights into what the world is searching for -- the new Google Trends&url=https://googlefornonprofits.blogspot.com/2012/09/insights-into-what-world-is-searching.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2012/09/insights-into-what-world-is-searching.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2012/09/insights-into-what-world-is-searching.html' data-url='https://googlefornonprofits.blogspot.com/2012/09/insights-into-what-world-is-searching.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2012/09/insights-into-what-world-is-searching.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='1040145382522256971' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-making-most-of-donor.html' itemprop='url' title='Grow Your Gifts: Making the Most of Donor Information'> Grow Your Gifts: Making the Most of Donor Information </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, September 25, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <b id="internal-source-marker_0.8426332785747945" style="background-color: white; font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><span style="vertical-align: baseline; white-space: pre-wrap;">In our recent blog posts, we saw </span><a href="http://googlefornonprofits.blogspot.com/2012/09/grow-your-gift-three-ways-to-optimize.html"><span style="vertical-align: baseline; white-space: pre-wrap;">how to use AdWords to bring in new donors</span></a><span style="vertical-align: baseline; white-space: pre-wrap;"> and learned a few </span><a href="http://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-two-tips-to-make.html"><span style="vertical-align: baseline; white-space: pre-wrap;">tricks to make emails more effective</span></a><span style="vertical-align: baseline; white-space: pre-wrap;"> in attracting donations from people already familiar with your cause. However, monetary donations aren’t the only valuable resources your donors provide — information on personal giving trends can help you understand your community better and turn one-time donors into active and on-going givers. </span></span></b><br /> <b id="internal-source-marker_0.8426332785747945" style="background-color: white; font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="vertical-align: baseline; white-space: pre-wrap;">Today, we’re going to look at a few ways </span><span style="vertical-align: baseline; white-space: pre-wrap;">Google Docs and Calendar can help you organize the information you collect when people donate and better use that information going forward. Here are our top three tips: </span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"> </span><br /><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1. Track more information in Google Spreadsheets:</span><span style="vertical-align: baseline; white-space: pre-wrap;"> You can use Google Spreadsheets to easily create, share and edit spreadsheets online. Beyond keeping names, addresses and phone numbers of your donors, it’s helpful to track the donation type (one time </span><span style="vertical-align: baseline; white-space: pre-wrap;">gift</span><span style="vertical-align: baseline; white-space: pre-wrap;">/monthly/yearly), amount  given and the date of gift. </span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="vertical-align: baseline; white-space: pre-wrap;">A</span><span style="vertical-align: baseline; white-space: pre-wrap;">ccording to a tip by <a href="https://www.blackbaud.com/">Blackbaud</a>, tracking the date of a donor's gift can help provide you with better insights about when your donor is in the mood to give or when it is feasible for them to do so</span><span style="vertical-align: baseline; white-space: pre-wrap;">, making it psychologically easier for them to give if you ask for another donation at the same time in future months. Check out the full article </span><a href="http://www.netwitsthinktank.com/online-fundraising/multichannel-fundraising-improve-donor-retention.htm?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+kintera%2Fthinktank%2Fblogposts+%28NetWits+Think+Tank%29"><span style="vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="vertical-align: baseline; white-space: pre-wrap;"> for more information.  </span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2. Use filters to sort your data:</span><span style="vertical-align: baseline; white-space: pre-wrap;"> With large amounts of information, it can be tricky to organize or segment what you have. Using Google’s Filter feature, you can see a more digestible view of your data by hiding information that you temporarily want to take out of view. Filters are especially useful when you want to organize communications or mailings. You can use this feature on one or multiple columns in your Google Spreadsheet. </span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="vertical-align: baseline; white-space: pre-wrap;">So if we want to create a filter for people who donated the first of the month (a likely payday), we would select the column the holds that information, then select Filter from the Tools menu and put a check mark next to all dates that are correspond to the first of the month. Using this filtered data, we can create mailing lists in seconds. </span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="vertical-align: baseline; white-space: pre-wrap;">You can also use filters to target volunteers. If you have an event coming up in a specific geographic area, you could filter for the city or zip code your donors live in, then enabling you to email all donors that live in the area of your upcoming event and ask for volunteers or attendees. </span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="vertical-align: baseline; white-space: pre-wrap;">To learn more about creating custom filters, check out these </span><a href="https://support.google.com/docs/bin/answer.py?hl=en-GB&answer=1229641"><span style="vertical-align: baseline; white-space: pre-wrap;">instructions</span></a><span style="vertical-align: baseline; white-space: pre-wrap;">.</span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">3. Use shared Calendars to ask on time:  </span><span style="vertical-align: baseline; white-space: pre-wrap;">Once you know when you want to communicate with different segments of donors, it can be helpful to create events on your calendar to remind you when to send those communications.</span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="vertical-align: baseline; white-space: pre-wrap;">If multiple people handle mailings, you can create a new shared calendar. A shared calendar can be viewed and/or edited by anyone who you give access to. By using shared calendars for donor communications, you can create events to remind your team to send out emails, letters, etc. to specific groups or filtered segments. All you’ll need to do is </span><a href="http://support.google.com/calendar/bin/answer.py?hl=en&answer=37095"><span style="vertical-align: baseline; white-space: pre-wrap;">create new calendar</span></a><span style="vertical-align: baseline; white-space: pre-wrap;">, </span><a href="http://support.google.com/calendar/bin/answer.py?hl=en&answer=72143"><span style="vertical-align: baseline; white-space: pre-wrap;">add your events</span></a><span style="vertical-align: baseline; white-space: pre-wrap;"> and then </span><a href="http://support.google.com/calendar/bin/answer.py?hl=en&answer=37082"><span style="vertical-align: baseline; white-space: pre-wrap;">share it with your team. </span></a><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="vertical-align: baseline; white-space: pre-wrap;">We are excited to see how your donations and organizations grow using these tips and we'd love for you to share any of your donor information best practices with us on <a href="https://plus.sandbox.google.com/+GoogleforNonprofits/posts">our Google+ page</a>. Join us again later this week when we share our favorite bundle of Google Docs templates designed just for non-profits. </span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="vertical-align: baseline; white-space: pre-wrap;">Posted by Katie Kellogg, Google for Nonprofits team</span></span></b> </script> <noscript> <b id="internal-source-marker_0.8426332785747945" style="background-color: white; font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><span style="vertical-align: baseline; white-space: pre-wrap;">In our recent blog posts, we saw </span><a href="http://googlefornonprofits.blogspot.com/2012/09/grow-your-gift-three-ways-to-optimize.html"><span style="vertical-align: baseline; white-space: pre-wrap;">how to use AdWords to bring in new donors</span></a><span style="vertical-align: baseline; white-space: pre-wrap;"> and learned a few </span><a href="http://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-two-tips-to-make.html"><span style="vertical-align: baseline; white-space: pre-wrap;">tricks to make emails more effective</span></a><span style="vertical-align: baseline; white-space: pre-wrap;"> in attracting donations from people already familiar with your cause. However, monetary donations aren’t the only valuable resources your donors provide — information on personal giving trends can help you understand your community better and turn one-time donors into active and on-going givers. </span></span></b><br /> <b id="internal-source-marker_0.8426332785747945" style="background-color: white; font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="vertical-align: baseline; white-space: pre-wrap;">Today, we’re going to look at a few ways </span><span style="vertical-align: baseline; white-space: pre-wrap;">Google Docs and Calendar can help you organize the information you collect when people donate and better use that information going forward. Here are our top three tips: </span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"> </span><br /><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1. Track more information in Google Spreadsheets:</span><span style="vertical-align: baseline; white-space: pre-wrap;"> You can use Google Spreadsheets to easily create, share and edit spreadsheets online. Beyond keeping names, addresses and phone numbers of your donors, it’s helpful to track the donation type (one time </span><span style="vertical-align: baseline; white-space: pre-wrap;">gift</span><span style="vertical-align: baseline; white-space: pre-wrap;">/monthly/yearly), amount  given and the date of gift. </span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="vertical-align: baseline; white-space: pre-wrap;">A</span><span style="vertical-align: baseline; white-space: pre-wrap;">ccording to a tip by <a href="https://www.blackbaud.com/">Blackbaud</a>, tracking the date of a donor's gift can help provide you with better insights about when your donor is in the mood to give or when it is feasible for them to do so</span><span style="vertical-align: baseline; white-space: pre-wrap;">, making it psychologically easier for them to give if you ask for another donation at the same time in future months. Check out the full article </span><a href="http://www.netwitsthinktank.com/online-fundraising/multichannel-fundraising-improve-donor-retention.htm?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+kintera%2Fthinktank%2Fblogposts+%28NetWits+Think+Tank%29"><span style="vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="vertical-align: baseline; white-space: pre-wrap;"> for more information.  </span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2. Use filters to sort your data:</span><span style="vertical-align: baseline; white-space: pre-wrap;"> With large amounts of information, it can be tricky to organize or segment what you have. Using Google’s Filter feature, you can see a more digestible view of your data by hiding information that you temporarily want to take out of view. Filters are especially useful when you want to organize communications or mailings. You can use this feature on one or multiple columns in your Google Spreadsheet. </span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="vertical-align: baseline; white-space: pre-wrap;">So if we want to create a filter for people who donated the first of the month (a likely payday), we would select the column the holds that information, then select Filter from the Tools menu and put a check mark next to all dates that are correspond to the first of the month. Using this filtered data, we can create mailing lists in seconds. </span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="vertical-align: baseline; white-space: pre-wrap;">You can also use filters to target volunteers. If you have an event coming up in a specific geographic area, you could filter for the city or zip code your donors live in, then enabling you to email all donors that live in the area of your upcoming event and ask for volunteers or attendees. </span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="vertical-align: baseline; white-space: pre-wrap;">To learn more about creating custom filters, check out these </span><a href="https://support.google.com/docs/bin/answer.py?hl=en-GB&answer=1229641"><span style="vertical-align: baseline; white-space: pre-wrap;">instructions</span></a><span style="vertical-align: baseline; white-space: pre-wrap;">.</span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">3. Use shared Calendars to ask on time:  </span><span style="vertical-align: baseline; white-space: pre-wrap;">Once you know when you want to communicate with different segments of donors, it can be helpful to create events on your calendar to remind you when to send those communications.</span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="vertical-align: baseline; white-space: pre-wrap;">If multiple people handle mailings, you can create a new shared calendar. A shared calendar can be viewed and/or edited by anyone who you give access to. By using shared calendars for donor communications, you can create events to remind your team to send out emails, letters, etc. to specific groups or filtered segments. All you’ll need to do is </span><a href="http://support.google.com/calendar/bin/answer.py?hl=en&answer=37095"><span style="vertical-align: baseline; white-space: pre-wrap;">create new calendar</span></a><span style="vertical-align: baseline; white-space: pre-wrap;">, </span><a href="http://support.google.com/calendar/bin/answer.py?hl=en&answer=72143"><span style="vertical-align: baseline; white-space: pre-wrap;">add your events</span></a><span style="vertical-align: baseline; white-space: pre-wrap;"> and then </span><a href="http://support.google.com/calendar/bin/answer.py?hl=en&answer=37082"><span style="vertical-align: baseline; white-space: pre-wrap;">share it with your team. </span></a><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="vertical-align: baseline; white-space: pre-wrap;">We are excited to see how your donations and organizations grow using these tips and we'd love for you to share any of your donor information best practices with us on <a href="https://plus.sandbox.google.com/+GoogleforNonprofits/posts">our Google+ page</a>. Join us again later this week when we share our favorite bundle of Google Docs templates designed just for non-profits. </span><br /><span style="vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="vertical-align: baseline; white-space: pre-wrap;">Posted by Katie Kellogg, Google for Nonprofits team</span></span></b> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-making-most-of-donor.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Grow Your Gifts: Making the Most of Donor Information&url=https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-making-most-of-donor.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-making-most-of-donor.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-making-most-of-donor.html' data-url='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-making-most-of-donor.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-making-most-of-donor.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Apps' rel='tag'> Google Apps </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='3564793239145282424' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/09/celebrating-spirit-of-entrepreneurship.html' itemprop='url' title=' Celebrating the spirit of entrepreneurship with the new Google for Entrepreneurs'> Celebrating the spirit of entrepreneurship with the new Google for Entrepreneurs </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, September 24, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="font-size: 13px;"><i><span style="font-family: Arial, Helvetica, sans-serif;">(Cross posted from the Google Official Blog)</span></i></span><br /> <span style="font-size: 13px;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span> <span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 13px;">Startups and entrepreneurs have the power to build technologies and creative solutions that transform the world and move us forward. Innovation is happening everywhere: There are approximately </span><a href="http://www.gemconsortium.org/news/758/entrepreneurs-now-numbering-near-400-million-in-54-countries,-according-to-gem-2011-global-report" style="font-size: 13px;">400 million entrepreneurs across 54 countries</a><span style="font-size: 13px;">, and 69 million early-stage entrepreneurs offering new products and services. As Google turns 14 this month, we’re celebrating this creative spirit and officially launching </span><a href="//www.google.com/entrepreneurs" style="font-size: 13px;">Google for Entrepreneurs</a><span style="font-size: 13px;">, the umbrella for our several dozen programs and partnerships around the world that support startups and entrepreneurs. </span><br style="font-size: 13px;" /><br style="font-size: 13px;" /><span style="font-size: 13px;">Our focus is threefold:</span></span><br /> <ol style="font-size: 13px; list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; outline: none; padding: 0px 0px 0px 2em;"> <li style="margin: 0px; outline: none; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Partnerships with strong organizations that serve entrepreneurs in local communities</span></li> <li style="margin: 0px; outline: none; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Google-led programs to bring our teams and our tools directly to entrepreneurs</span></li> <li style="margin: 0px; outline: none; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Placing relevant Google tools in the hands of startups as they are getting off the ground and ready to scale</span></li> </ol> <span style="font-family: Arial, Helvetica, sans-serif;"><br style="font-size: 13px;" /><span style="font-size: 13px;">We’re already on a roll, with current projects ranging from support for the</span><a href="http://googleblog.blogspot.com/2012/01/jagriti-yatra-journey-of.html" style="font-size: 13px;">annual journey of entrepreneurship</a><span style="font-size: 13px;"> through India by train, to partnering with a number of accelerator and incubator programs around the world, like </span><a href="http://ihub.co.ke/pages/home.php" style="font-size: 13px;">iHub</a><span style="font-size: 13px;"> in Kenya and </span><a href="http://www.lecamping.org/" style="font-size: 13px;">Le Camping</a><span style="font-size: 13px;"> in France. And, this week, we’re rolling out our newest partnership: teaming up with </span><a href="http://www.women2.com/" style="font-size: 13px;">Women 2.0</a><span style="font-size: 13px;"> to bring their Founder Friday events to more cities. These events bring together current and aspiring female entrepreneurs once a month to connect with mentors and one another to build community. We’re partnering to launch Founder Fridays in Detroit, New Orleans, Sao Paulo and Moscow over the next year. </span><br style="font-size: 13px;" /><br style="font-size: 13px;" /><span style="font-size: 13px;">To celebrate both our birthday and the spirit of entrepreneurship that’s helped get us where we are today, we are hosting our first annual Google for Entrepreneurs Week, which will bring together more than 3,000 entrepreneurs and Googlers around the world. We kicked off over the weekend with a </span><a href="http://swbay.startupweekend.org/events/startup-weekend-google/" style="font-size: 13px;">Startup Weekend</a><span style="font-size: 13px;"> event hosted at the Google Ventures Startup Lab in Mountain View, Calif., where Bay Area entrepreneurs came together to create their own startups in 54 hours. Over the course of the next week, Googlers in 28 cities across 13 countries will be hosting an event in their communities to bring their passion and expertise to local entrepreneurs. We’re teaming with a number of partners to make this happen, including the </span><a href="http://ideavillage.org/" style="font-size: 13px;">Idea Village</a><span style="font-size: 13px;"> in New Orleans, </span><a href="https://www.communitech.ca/" style="font-size: 13px;">Communitech</a><span style="font-size: 13px;">in Waterloo, </span><a href="http://blog.tetuanvalley.com/about/our-locations" style="font-size: 13px;">Tetuan Valley</a><span style="font-size: 13px;"> in Wroclaw, the </span><a href="http://www.bransoncentre.org/SouthAfrica/home.html" style="font-size: 13px;">Branson Centre of Entrepreneurship</a><span style="font-size: 13px;">in Johannesburg and the </span><a href="http://www.councilbluffsiowa.com/chamber_of_commerce/" style="font-size: 13px;">Council Bluffs Chamber of Commerce in Iowa</a><span style="font-size: 13px;">.</span><br style="font-size: 13px;" /><br style="font-size: 13px;" /><span style="font-size: 13px;">For more on these existing programs and to stay connected on upcoming events, visit google.com/entrepreneurs and </span><a href="https://plus.google.com/103374411540422049527/posts" style="font-size: 13px;">follow us on G+</a><span style="font-size: 13px;">.</span><br style="font-size: 13px;" /><br style="font-size: 13px;" /><span class="byline-author" style="font-size: 13px;">Posted by Mary Grove, Head of Global Entrepreneurship Outreach</span></span> </script> <noscript> <span style="font-size: 13px;"><i><span style="font-family: Arial, Helvetica, sans-serif;">(Cross posted from the Google Official Blog)</span></i></span><br /> <span style="font-size: 13px;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span> <span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 13px;">Startups and entrepreneurs have the power to build technologies and creative solutions that transform the world and move us forward. Innovation is happening everywhere: There are approximately </span><a href="http://www.gemconsortium.org/news/758/entrepreneurs-now-numbering-near-400-million-in-54-countries,-according-to-gem-2011-global-report" style="font-size: 13px;">400 million entrepreneurs across 54 countries</a><span style="font-size: 13px;">, and 69 million early-stage entrepreneurs offering new products and services. As Google turns 14 this month, we’re celebrating this creative spirit and officially launching </span><a href="//www.google.com/entrepreneurs" style="font-size: 13px;">Google for Entrepreneurs</a><span style="font-size: 13px;">, the umbrella for our several dozen programs and partnerships around the world that support startups and entrepreneurs. </span><br style="font-size: 13px;" /><br style="font-size: 13px;" /><span style="font-size: 13px;">Our focus is threefold:</span></span><br /> <ol style="font-size: 13px; list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; outline: none; padding: 0px 0px 0px 2em;"> <li style="margin: 0px; outline: none; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Partnerships with strong organizations that serve entrepreneurs in local communities</span></li> <li style="margin: 0px; outline: none; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Google-led programs to bring our teams and our tools directly to entrepreneurs</span></li> <li style="margin: 0px; outline: none; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Placing relevant Google tools in the hands of startups as they are getting off the ground and ready to scale</span></li> </ol> <span style="font-family: Arial, Helvetica, sans-serif;"><br style="font-size: 13px;" /><span style="font-size: 13px;">We’re already on a roll, with current projects ranging from support for the</span><a href="http://googleblog.blogspot.com/2012/01/jagriti-yatra-journey-of.html" style="font-size: 13px;">annual journey of entrepreneurship</a><span style="font-size: 13px;"> through India by train, to partnering with a number of accelerator and incubator programs around the world, like </span><a href="http://ihub.co.ke/pages/home.php" style="font-size: 13px;">iHub</a><span style="font-size: 13px;"> in Kenya and </span><a href="http://www.lecamping.org/" style="font-size: 13px;">Le Camping</a><span style="font-size: 13px;"> in France. And, this week, we’re rolling out our newest partnership: teaming up with </span><a href="http://www.women2.com/" style="font-size: 13px;">Women 2.0</a><span style="font-size: 13px;"> to bring their Founder Friday events to more cities. These events bring together current and aspiring female entrepreneurs once a month to connect with mentors and one another to build community. We’re partnering to launch Founder Fridays in Detroit, New Orleans, Sao Paulo and Moscow over the next year. </span><br style="font-size: 13px;" /><br style="font-size: 13px;" /><span style="font-size: 13px;">To celebrate both our birthday and the spirit of entrepreneurship that’s helped get us where we are today, we are hosting our first annual Google for Entrepreneurs Week, which will bring together more than 3,000 entrepreneurs and Googlers around the world. We kicked off over the weekend with a </span><a href="http://swbay.startupweekend.org/events/startup-weekend-google/" style="font-size: 13px;">Startup Weekend</a><span style="font-size: 13px;"> event hosted at the Google Ventures Startup Lab in Mountain View, Calif., where Bay Area entrepreneurs came together to create their own startups in 54 hours. Over the course of the next week, Googlers in 28 cities across 13 countries will be hosting an event in their communities to bring their passion and expertise to local entrepreneurs. We’re teaming with a number of partners to make this happen, including the </span><a href="http://ideavillage.org/" style="font-size: 13px;">Idea Village</a><span style="font-size: 13px;"> in New Orleans, </span><a href="https://www.communitech.ca/" style="font-size: 13px;">Communitech</a><span style="font-size: 13px;">in Waterloo, </span><a href="http://blog.tetuanvalley.com/about/our-locations" style="font-size: 13px;">Tetuan Valley</a><span style="font-size: 13px;"> in Wroclaw, the </span><a href="http://www.bransoncentre.org/SouthAfrica/home.html" style="font-size: 13px;">Branson Centre of Entrepreneurship</a><span style="font-size: 13px;">in Johannesburg and the </span><a href="http://www.councilbluffsiowa.com/chamber_of_commerce/" style="font-size: 13px;">Council Bluffs Chamber of Commerce in Iowa</a><span style="font-size: 13px;">.</span><br style="font-size: 13px;" /><br style="font-size: 13px;" /><span style="font-size: 13px;">For more on these existing programs and to stay connected on upcoming events, visit google.com/entrepreneurs and </span><a href="https://plus.google.com/103374411540422049527/posts" style="font-size: 13px;">follow us on G+</a><span style="font-size: 13px;">.</span><br style="font-size: 13px;" /><br style="font-size: 13px;" /><span class="byline-author" style="font-size: 13px;">Posted by Mary Grove, Head of Global Entrepreneurship Outreach</span></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/09/celebrating-spirit-of-entrepreneurship.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog: Celebrating the spirit of entrepreneurship with the new Google for Entrepreneurs&url=https://googlefornonprofits.blogspot.com/2012/09/celebrating-spirit-of-entrepreneurship.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2012/09/celebrating-spirit-of-entrepreneurship.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2012/09/celebrating-spirit-of-entrepreneurship.html' data-url='https://googlefornonprofits.blogspot.com/2012/09/celebrating-spirit-of-entrepreneurship.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2012/09/celebrating-spirit-of-entrepreneurship.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> </span> </div> </div> </div> <div class='post' data-id='8157883672559049955' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-two-tips-to-make.html' itemprop='url' title='Grow Your Gifts: Two Tips To Make Donation Emails More Effective '> Grow Your Gifts: Two Tips To Make Donation Emails More Effective </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, September 21, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <b id="internal-source-marker_0.9988169583957642" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We know that using </span><a href="http://googlefornonprofits.blogspot.com/2012/09/grow-your-gift-three-ways-to-optimize.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">AdWords and Google Search are great ways to bring in new donors,</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> especially those that aren’t familiar with your organization. But, what about engaging people already in your network? </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Email donations made up 35% of online giving in 2011, according to the </span><a href="http://www.e-benchmarksstudy.com/"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">eNonprofit Benchmarks Study</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> by </span><a href="http://www.mrss.com/"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">M+R Strategic Services</span></a><span style="background-color: white; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="http://www.nten.org/?_kk=nonprofit%20technology%20network&_kt=5ba4f403-7b40-4cfd-a396-d069fb2d9a9a&gclid=CKXy75zdwbICFYQ7MgodoxYA0A"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Nonprofit Technology Network (NTEN).</span></a><span style="background-color: white; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">In the same study, we also saw the typical non-profit email list grew by 16% from 2010 to 2011. To help you make the most of this growth, we’ve shared a few tips to create more effective donation emails. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1. Tell Your Story:</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Like we discussed </span><a href="http://googlefornonprofits.blogspot.com/2012/09/grow-your-gift-three-ways-to-optimize.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">earlier this week</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, donors want to know their money isn’t being wasted, so show them how you’re using it! Include photos and videos illustrating the impact you in order to engage users.</span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Gmail allows you insert images inline with your text. Follow these </span><a href="http://support.google.com/mail/bin/answer.py?hl=en&answer=148408"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">quick steps </span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">to add images to your email and showcase the change you’re making. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Or you can link a YouTube video to your email. By using our </span><a href="http://support.google.com/mail/bin/answer.py?hl=en&answer=8260"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">hyperlink feature</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> in Gmail, you can make your text connect to a web address. In this case, you would connect to one of your YouTube video or channel URLs. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">If you’re looking for more ideas, check out our Visual Storytelling series, where we highlighted non-profits using </span><a href="http://googlefornonprofits.blogspot.com/2012/08/telling-your-story-visually-photos.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">photos</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="http://googlefornonprofits.blogspot.com/2012/08/telling-your-story-visually-video.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">videos</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and more. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2. Be Social:</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Individual donors trust their friends and family for information on nonprofits, according to </span><a href="http://www.guidestar.org/ViewCmsFile.aspx?ContentID=4040"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Hope Consulting’s Money For Good II Report</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Make sure that you not only have your email list </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">recipients </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> send emails to their friends and family, but also include hyperlinks to Google+, Facebook, Twitter, etc. to build your community. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Next week, we’ll focus on ways to stay organized using Google tools, how to make the most of the donor information you have and share our bundle of Google Docs templates created </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">specifically</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> for non-profits. </span></b><br /> <br /> <span style="font-family: Arial;"><span style="font-size: 13px; white-space: pre-wrap;">Posted by Katie Kellogg, Google for Nonprofits team </span></span> </script> <noscript> <b id="internal-source-marker_0.9988169583957642" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We know that using </span><a href="http://googlefornonprofits.blogspot.com/2012/09/grow-your-gift-three-ways-to-optimize.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">AdWords and Google Search are great ways to bring in new donors,</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> especially those that aren’t familiar with your organization. But, what about engaging people already in your network? </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Email donations made up 35% of online giving in 2011, according to the </span><a href="http://www.e-benchmarksstudy.com/"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">eNonprofit Benchmarks Study</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> by </span><a href="http://www.mrss.com/"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">M+R Strategic Services</span></a><span style="background-color: white; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="http://www.nten.org/?_kk=nonprofit%20technology%20network&_kt=5ba4f403-7b40-4cfd-a396-d069fb2d9a9a&gclid=CKXy75zdwbICFYQ7MgodoxYA0A"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Nonprofit Technology Network (NTEN).</span></a><span style="background-color: white; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">In the same study, we also saw the typical non-profit email list grew by 16% from 2010 to 2011. To help you make the most of this growth, we’ve shared a few tips to create more effective donation emails. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1. Tell Your Story:</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Like we discussed </span><a href="http://googlefornonprofits.blogspot.com/2012/09/grow-your-gift-three-ways-to-optimize.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">earlier this week</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, donors want to know their money isn’t being wasted, so show them how you’re using it! Include photos and videos illustrating the impact you in order to engage users.</span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Gmail allows you insert images inline with your text. Follow these </span><a href="http://support.google.com/mail/bin/answer.py?hl=en&answer=148408"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">quick steps </span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">to add images to your email and showcase the change you’re making. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Or you can link a YouTube video to your email. By using our </span><a href="http://support.google.com/mail/bin/answer.py?hl=en&answer=8260"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">hyperlink feature</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> in Gmail, you can make your text connect to a web address. In this case, you would connect to one of your YouTube video or channel URLs. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">If you’re looking for more ideas, check out our Visual Storytelling series, where we highlighted non-profits using </span><a href="http://googlefornonprofits.blogspot.com/2012/08/telling-your-story-visually-photos.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">photos</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="http://googlefornonprofits.blogspot.com/2012/08/telling-your-story-visually-video.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">videos</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and more. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2. Be Social:</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Individual donors trust their friends and family for information on nonprofits, according to </span><a href="http://www.guidestar.org/ViewCmsFile.aspx?ContentID=4040"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Hope Consulting’s Money For Good II Report</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Make sure that you not only have your email list </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">recipients </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> send emails to their friends and family, but also include hyperlinks to Google+, Facebook, Twitter, etc. to build your community. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Next week, we’ll focus on ways to stay organized using Google tools, how to make the most of the donor information you have and share our bundle of Google Docs templates created </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">specifically</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> for non-profits. </span></b><br /> <br /> <span style="font-family: Arial;"><span style="font-size: 13px; white-space: pre-wrap;">Posted by Katie Kellogg, Google for Nonprofits team </span></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-two-tips-to-make.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Grow Your Gifts: Two Tips To Make Donation Emails More Effective &url=https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-two-tips-to-make.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-two-tips-to-make.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-two-tips-to-make.html' data-url='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-two-tips-to-make.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-two-tips-to-make.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Apps' rel='tag'> Google Apps </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/YouTube' rel='tag'> YouTube </a> </span> </div> </div> </div> <div class='post' data-id='4247312853380368565' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gift-three-ways-to-optimize.html' itemprop='url' title='Grow Your Gift: Three Ways to Optimize Your AdWords Campaigns Today'> Grow Your Gift: Three Ways to Optimize Your AdWords Campaigns Today </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, September 18, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <b id="internal-source-marker_0.4740749001502991" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Last week in our </span><a href="http://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-trends-in-online-giving.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Grow Your Gifts</span><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> series,</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> we discussed the growth of online giving and the peak months for donations. Now that we know what to expect and when to expect it, today we’re looking at ways to use Google products and tools to attract donors. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><a href="https://accounts.google.com/ServiceLogin?service=adwords&hl=en&ltmpl=jfk&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26ltmpl%3Djfk&passive=86400&sacu=1&sarp=1"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google AdWords</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="//www.google.com/grants/#utm_source=grants&utm_medium=ha-us&utm_term=google%20grants&utm_campaign=Grants-US"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google Grants</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> enable you to reach people on Google with relevant ads while they are searching for information. To get your campaigns and ads ready for the giving season, here are three quick changes you can make to your campaigns today:</span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b><br /> <ol style="margin-bottom: 0pt; margin-top: 0pt;"> <li style="font-family: Arial; font-size: 13px; list-style-type: decimal; vertical-align: baseline;"><b id="internal-source-marker_0.4740749001502991" style="font-weight: normal;"><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">New Keywords: </span><span style="vertical-align: baseline; white-space: pre-wrap;">By adding new keywords to your search campaigns, you can broaden your reach on Google. Create keywords to reach users who are looking to donate to your cause, not just to your organization. For example, a organization focused on nature conservation could add the keywords “environmental donations” and “donate to environmental charity.”</span></b></li><br /> <li style="font-family: Arial; font-size: 13px; list-style-type: decimal; vertical-align: baseline;"><b id="internal-source-marker_0.4740749001502991" style="font-weight: normal;"><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Social Extensions:</span><span style="vertical-align: baseline; white-space: pre-wrap;"> <b id="internal-source-marker_0.4740749001502991" style="font-family: Times; font-size: medium; font-weight: normal; white-space: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Fifty-six percent of people are connected to a cause through a family member or close friend, according to </span><a href="https://www.blackbaud.com/files/resources/downloads/WhitePaper_RaisingMoreMoneyOnline.pdf"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Blackbaud’s Raising More Money Online Study</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. </span></b>You can create that personal element in your Google campaigns by adding social extensions. Since social extensions show how many people +1’d your Google+ Page, website and ads, people who see your search ad can see how many recommendations you have. Learn how to add social extensions to your AdWords campaigns </span><a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=1722132"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="vertical-align: baseline; white-space: pre-wrap;">. </span></b></li><br /> <li style="font-family: Arial; font-size: 13px; list-style-type: decimal; vertical-align: baseline;"><b id="internal-source-marker_0.4740749001502991" style="font-weight: normal;"><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Sitelinks: </span><span style="vertical-align: baseline; white-space: pre-wrap;">When individuals and advisors make giving decisions, they look for data that shows that the organization won’t waste their money, according to the </span><a href="http://www.guidestar.org/ViewCmsFile.aspx?ContentID=4040"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">Hope Consulting: Money for Good II Study</span></a><span style="vertical-align: baseline; white-space: pre-wrap;">. You can use </span><a href="//www.google.com/ads/innovations/adsitelinks.html"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">sitelinks</span></a><span style="vertical-align: baseline; white-space: pre-wrap;"> in your ads to help people more easily find sections of your site that demonstrate how donations are applied. To add sitelinks to your AdWords campaigns, follow these </span><a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375416"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">instructions</span></a><span style="vertical-align: baseline; white-space: pre-wrap;">. </span></b></li> </ol> <b id="internal-source-marker_0.4740749001502991" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Later this week, we’ll explore more ways to reach and engage donors. Until then, we’re excited to see your optimized ads on Google! </span></b><br /> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Katie Kellogg, Google for Nonprofits team </span></b> </script> <noscript> <b id="internal-source-marker_0.4740749001502991" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Last week in our </span><a href="http://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-trends-in-online-giving.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Grow Your Gifts</span><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> series,</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> we discussed the growth of online giving and the peak months for donations. Now that we know what to expect and when to expect it, today we’re looking at ways to use Google products and tools to attract donors. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><a href="https://accounts.google.com/ServiceLogin?service=adwords&hl=en&ltmpl=jfk&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26ltmpl%3Djfk&passive=86400&sacu=1&sarp=1"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google AdWords</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="//www.google.com/grants/#utm_source=grants&utm_medium=ha-us&utm_term=google%20grants&utm_campaign=Grants-US"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google Grants</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> enable you to reach people on Google with relevant ads while they are searching for information. To get your campaigns and ads ready for the giving season, here are three quick changes you can make to your campaigns today:</span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b><br /> <ol style="margin-bottom: 0pt; margin-top: 0pt;"> <li style="font-family: Arial; font-size: 13px; list-style-type: decimal; vertical-align: baseline;"><b id="internal-source-marker_0.4740749001502991" style="font-weight: normal;"><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">New Keywords: </span><span style="vertical-align: baseline; white-space: pre-wrap;">By adding new keywords to your search campaigns, you can broaden your reach on Google. Create keywords to reach users who are looking to donate to your cause, not just to your organization. For example, a organization focused on nature conservation could add the keywords “environmental donations” and “donate to environmental charity.”</span></b></li><br /> <li style="font-family: Arial; font-size: 13px; list-style-type: decimal; vertical-align: baseline;"><b id="internal-source-marker_0.4740749001502991" style="font-weight: normal;"><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Social Extensions:</span><span style="vertical-align: baseline; white-space: pre-wrap;"> <b id="internal-source-marker_0.4740749001502991" style="font-family: Times; font-size: medium; font-weight: normal; white-space: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Fifty-six percent of people are connected to a cause through a family member or close friend, according to </span><a href="https://www.blackbaud.com/files/resources/downloads/WhitePaper_RaisingMoreMoneyOnline.pdf"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Blackbaud’s Raising More Money Online Study</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. </span></b>You can create that personal element in your Google campaigns by adding social extensions. Since social extensions show how many people +1’d your Google+ Page, website and ads, people who see your search ad can see how many recommendations you have. Learn how to add social extensions to your AdWords campaigns </span><a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=1722132"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="vertical-align: baseline; white-space: pre-wrap;">. </span></b></li><br /> <li style="font-family: Arial; font-size: 13px; list-style-type: decimal; vertical-align: baseline;"><b id="internal-source-marker_0.4740749001502991" style="font-weight: normal;"><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Sitelinks: </span><span style="vertical-align: baseline; white-space: pre-wrap;">When individuals and advisors make giving decisions, they look for data that shows that the organization won’t waste their money, according to the </span><a href="http://www.guidestar.org/ViewCmsFile.aspx?ContentID=4040"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">Hope Consulting: Money for Good II Study</span></a><span style="vertical-align: baseline; white-space: pre-wrap;">. You can use </span><a href="//www.google.com/ads/innovations/adsitelinks.html"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">sitelinks</span></a><span style="vertical-align: baseline; white-space: pre-wrap;"> in your ads to help people more easily find sections of your site that demonstrate how donations are applied. To add sitelinks to your AdWords campaigns, follow these </span><a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375416"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">instructions</span></a><span style="vertical-align: baseline; white-space: pre-wrap;">. </span></b></li> </ol> <b id="internal-source-marker_0.4740749001502991" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Later this week, we’ll explore more ways to reach and engage donors. Until then, we’re excited to see your optimized ads on Google! </span></b><br /> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Katie Kellogg, Google for Nonprofits team </span></b> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/09/grow-your-gift-three-ways-to-optimize.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Grow Your Gift: Three Ways to Optimize Your AdWords Campaigns Today&url=https://googlefornonprofits.blogspot.com/2012/09/grow-your-gift-three-ways-to-optimize.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2012/09/grow-your-gift-three-ways-to-optimize.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gift-three-ways-to-optimize.html' data-url='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gift-three-ways-to-optimize.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gift-three-ways-to-optimize.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='9039762827927141968' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-online-giving.html' itemprop='url' title='Grow Your Gifts: Online Giving Seasonality '> Grow Your Gifts: Online Giving Seasonality </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, September 14, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <b id="internal-source-marker_0.23614306608214974" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We know that online giving is growing and that end-of-year donations are a big part of that giving. But, when does “end of year” begin and what does that mean for you?</span> <br /> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">October, November and December </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">combined</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> bring in most online donations; however, September has become noteworthy. In 2011, 34.8% of online giving happened in October through December according to </span><a href="https://www.blackbaud.com/onlinefundraising"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Blackbaud’s 2011 Online Giving Report. </span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> December alone brought in 20.3% of 2011’s online giving. What you may find surprising is that September was 2011’s second largest online giving month with 8.8%, beating both October </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">(7.7%) </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">and November </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">(6.8%).</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">The nonprofit sector is </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">also</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> seeing the end-of-year season expanding</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> beyond December and into Januar</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">y, with January carrying 5% of of online giving according to </span><a href="https://www.blackbaud.com/onlinefundraising"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">the same study.</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Is your non-profit seeing the same trend?</span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">With </span><a href="//www.google.com/insights/search/"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google Insights for Search</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, you can compare search volume patterns across specific regions, categories, time frames and properties.  By entering search queries related to your nonprofit into the tool, you can get an exact of idea of when and how much people are searching. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Let’s take a look at an example. We wanted to see how search volume for the term ‘homeless shelters’ changes throughout the year. In Google Insights for Search, we entered the term ‘homeless shelter’ and filtered for the United States between July 2011 and July 2012. The graph below shows that searches began to rise in September, peaked dramatically in December and then declined into January. </span></b><br /> <script src="//www.gmodules.com/ig/ifr?url=http://www.google.com/ig/modules/google_insightsforsearch_interestovertime_searchterms.xml&up__property=empty&up__search_terms=homeless+shelter+%7Chomeless+shelter+donations&up__location=US&up__category=0&up__time_range=12-m&up__compare_to_category=false&synd=open&w=504&h=350&lang=en-US&title=Google+Insights+for+Search&border=%23ffffff%7C3px,1px+solid+%23999999&output=js" type="text/javascript"></script> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b> <span id="internal-source-marker_0.23614306608214974"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">For more information on Google Insights for Search, check out this </span><a href="//www.youtube.com/user/GoogleBusiness?feature=watch"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google and Your Business</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> tutorial to how the world is searching for terms related to your organization. </span><br /><br /> <iframe allowfullscreen="allowfullscreen" frameborder="0" height="266" mozallowfullscreen="mozallowfullscreen" src="https://www.youtube.com/embed/4lq98ulKNgg?feature=player_embedded" webkitallowfullscreen="webkitallowfullscreen" width="320"></iframe></span> <br /> <div style="text-align: center;"> <br /></div> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Join us next week as we share how you can target donors and optimize your existing AdWords campaigns to grow your gifts this season now that you know when to begin.</span><br /> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Katie Kellogg, Google for Nonprofits team</span> </script> <noscript> <b id="internal-source-marker_0.23614306608214974" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We know that online giving is growing and that end-of-year donations are a big part of that giving. But, when does “end of year” begin and what does that mean for you?</span> <br /> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">October, November and December </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">combined</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> bring in most online donations; however, September has become noteworthy. In 2011, 34.8% of online giving happened in October through December according to </span><a href="https://www.blackbaud.com/onlinefundraising"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Blackbaud’s 2011 Online Giving Report. </span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> December alone brought in 20.3% of 2011’s online giving. What you may find surprising is that September was 2011’s second largest online giving month with 8.8%, beating both October </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">(7.7%) </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">and November </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">(6.8%).</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">The nonprofit sector is </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">also</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> seeing the end-of-year season expanding</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> beyond December and into Januar</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">y, with January carrying 5% of of online giving according to </span><a href="https://www.blackbaud.com/onlinefundraising"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">the same study.</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Is your non-profit seeing the same trend?</span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">With </span><a href="//www.google.com/insights/search/"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google Insights for Search</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, you can compare search volume patterns across specific regions, categories, time frames and properties.  By entering search queries related to your nonprofit into the tool, you can get an exact of idea of when and how much people are searching. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Let’s take a look at an example. We wanted to see how search volume for the term ‘homeless shelters’ changes throughout the year. In Google Insights for Search, we entered the term ‘homeless shelter’ and filtered for the United States between July 2011 and July 2012. The graph below shows that searches began to rise in September, peaked dramatically in December and then declined into January. </span></b><br /> <script src="//www.gmodules.com/ig/ifr?url=http://www.google.com/ig/modules/google_insightsforsearch_interestovertime_searchterms.xml&up__property=empty&up__search_terms=homeless+shelter+%7Chomeless+shelter+donations&up__location=US&up__category=0&up__time_range=12-m&up__compare_to_category=false&synd=open&w=504&h=350&lang=en-US&title=Google+Insights+for+Search&border=%23ffffff%7C3px,1px+solid+%23999999&output=js" type="text/javascript"></script> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b> <span id="internal-source-marker_0.23614306608214974"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">For more information on Google Insights for Search, check out this </span><a href="//www.youtube.com/user/GoogleBusiness?feature=watch"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google and Your Business</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> tutorial to how the world is searching for terms related to your organization. </span><br /><br /> <iframe allowfullscreen="allowfullscreen" frameborder="0" height="266" mozallowfullscreen="mozallowfullscreen" src="https://www.youtube.com/embed/4lq98ulKNgg?feature=player_embedded" webkitallowfullscreen="webkitallowfullscreen" width="320"></iframe></span> <br /> <div style="text-align: center;"> <br /></div> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Join us next week as we share how you can target donors and optimize your existing AdWords campaigns to grow your gifts this season now that you know when to begin.</span><br /> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Katie Kellogg, Google for Nonprofits team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-online-giving.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Grow Your Gifts: Online Giving Seasonality &url=https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-online-giving.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-online-giving.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-online-giving.html' data-url='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-online-giving.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-online-giving.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='5379831389662102440' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-trends-in-online-giving.html' itemprop='url' title='Grow Your Gifts: Trends in Online Giving '> Grow Your Gifts: Trends in Online Giving </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, September 11, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div class="p1"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">It’s hard to believe fall is almost here and with it the holiday season.  While shoppers in many parts of the world begin to look for the next great toys and other memorable gifts, donors are starting to look for non-profits to support with end-of-year charitable gifts.</span></div> <div class="p2"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span></div> <div class="p1"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">To help you get ready for the upcoming fundraising season, our team will be sharing tips and best practices on how to use Google tools to plan and organize your fundraising strategy. Check our blog and<a href="https://plus.sandbox.google.com/u/1/+GoogleforNonprofits/posts"> <span class="s1">Google+</span></a> page over the next few weeks through our <i>Grow Your Gifts</i> series.</span></div> <div class="p2"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span></div> <div class="p1"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Kicking things off, we’ll take a look at three things to know about online giving as you plan your fundraising strategy:</span></div> <div class="p2"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span></div> <div class="p1"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><b>1. Online giving is growing. </b>While the majority of giving is done offline, mainly through <a href="https://www.blackbaud.com/2011MultichannelGivingReport"><span class="s1">direct mail</span></a>, the sixth annual<a href="http://www.e-benchmarksstudy.com/"> <span class="s1">eNonprofit Benchmarks Study</span></a>, released by M+R Strategic Services and Nonprofit Technology Network (NTEN), showed that growth in online giving from 2010 to 2011 was up 20%.</span></div> <div class="p2"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span></div> <div class="p1"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><b>2. New donors and young donors give online.</b> According to <span class="s1"><a href="https://www.blackbaud.com/2011MultichannelGivingReport">Blackbaud’s 2011 donorCentrics Internet & Multichannel Benchmarketing Report</a></span>, it’s become increasingly common for new donors to give their first gift online. In fact, new donors between the ages of 18 - 64 are more likely to give online than by mail.</span></div> <div class="p2"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span></div> <div class="p1"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><b>3.  Online donors give more than offline donors. </b>According to the same<a href="https://www.blackbaud.com/2011MultichannelGivingReport"> <span class="s1">Blackbaud report</span></a><b>, </b>online donors tend to have higher household incomes than mail-acquired donors. Those online-acquired donors also tend to give much larger gifts and to give more in total revenue each year. And in aggregate, online-acquired donors have much higher cumulative value over the long term than traditional mail-acquired donors.</span></div> <div class="p2"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span></div> <div class="p1"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">So now that we know that online giving is on the rise, our next post will explore when people actually start thinking about end-of-year giving. </span></div> <div class="p1"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span></div> <div class="p1"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Posted by Katie Kellogg, Google for Nonprofits team</span></div> </script> <noscript> <div class="p1"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">It’s hard to believe fall is almost here and with it the holiday season.  While shoppers in many parts of the world begin to look for the next great toys and other memorable gifts, donors are starting to look for non-profits to support with end-of-year charitable gifts.</span></div> <div class="p2"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span></div> <div class="p1"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">To help you get ready for the upcoming fundraising season, our team will be sharing tips and best practices on how to use Google tools to plan and organize your fundraising strategy. Check our blog and<a href="https://plus.sandbox.google.com/u/1/+GoogleforNonprofits/posts"> <span class="s1">Google+</span></a> page over the next few weeks through our <i>Grow Your Gifts</i> series.</span></div> <div class="p2"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span></div> <div class="p1"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Kicking things off, we’ll take a look at three things to know about online giving as you plan your fundraising strategy:</span></div> <div class="p2"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span></div> <div class="p1"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><b>1. Online giving is growing. </b>While the majority of giving is done offline, mainly through <a href="https://www.blackbaud.com/2011MultichannelGivingReport"><span class="s1">direct mail</span></a>, the sixth annual<a href="http://www.e-benchmarksstudy.com/"> <span class="s1">eNonprofit Benchmarks Study</span></a>, released by M+R Strategic Services and Nonprofit Technology Network (NTEN), showed that growth in online giving from 2010 to 2011 was up 20%.</span></div> <div class="p2"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span></div> <div class="p1"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><b>2. New donors and young donors give online.</b> According to <span class="s1"><a href="https://www.blackbaud.com/2011MultichannelGivingReport">Blackbaud’s 2011 donorCentrics Internet & Multichannel Benchmarketing Report</a></span>, it’s become increasingly common for new donors to give their first gift online. In fact, new donors between the ages of 18 - 64 are more likely to give online than by mail.</span></div> <div class="p2"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span></div> <div class="p1"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><b>3.  Online donors give more than offline donors. </b>According to the same<a href="https://www.blackbaud.com/2011MultichannelGivingReport"> <span class="s1">Blackbaud report</span></a><b>, </b>online donors tend to have higher household incomes than mail-acquired donors. Those online-acquired donors also tend to give much larger gifts and to give more in total revenue each year. And in aggregate, online-acquired donors have much higher cumulative value over the long term than traditional mail-acquired donors.</span></div> <div class="p2"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span></div> <div class="p1"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">So now that we know that online giving is on the rise, our next post will explore when people actually start thinking about end-of-year giving. </span></div> <div class="p1"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span></div> <div class="p1"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Posted by Katie Kellogg, Google for Nonprofits team</span></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-trends-in-online-giving.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Grow Your Gifts: Trends in Online Giving &url=https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-trends-in-online-giving.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-trends-in-online-giving.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-trends-in-online-giving.html' data-url='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-trends-in-online-giving.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2012/09/grow-your-gifts-trends-in-online-giving.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='6105414853806143168' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/09/telling-your-story-visually-online-maps.html' itemprop='url' title='Telling Your Story Visually: Online Maps'> Telling Your Story Visually: Online Maps </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, September 7, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <b id="internal-source-marker_0.739289553835988" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Last week we wrapped up our visual storytelling series on </span><a href="https://plus.google.com/+GoogleforNonprofits/"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google+</span></a><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">by sharing ways that online maps can help you tell your organization’s story.</span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We began by watching </span><a href="//www.google.com/nonprofits/learning/video-tutorials.html#tab2"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">this video tutorial</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> from the Google Earth Outreach team about how to create a custom map to embed in your website, create a narrated tour on Google Earth and map spreadsheet data.</span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Then we looked at </span><a href="//www.google.com/earth/outreach/resources/create_maps_plan.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">this detailed article</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> on how to plan a map project when you’re just getting started with adding them to your site. From defining your goals to acquiring the right talent, this article gives you step-by-step instructions and resources to begin your project. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We saw a great example of telling a story through maps from the </span><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Maps</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and Google Crisis Response teams. Check out </span><a href="http://google.org/crisismap/2012-tropical-system-isaac"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">their map </span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">that is tracking the current and projected location of Tropical Storm </span><a href="https://plus.google.com/s/%23Issac"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">#Isaac</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google Maps also shared </span><a href="https://plus.google.com/+GoogleMaps/posts/WiP5mmyPeDY"><span style="color: #1155cc; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">their experience working with Map Makers across Africa</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Learn more about the </span><a href="https://sites.google.com/site/2012mapmakercommunity/africa"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Map Maker Africa Regional Conference</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="http://google-latlong.blogspot.com/2012/08/map-maker-updates-for-lesotho-oman-and.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google Maps participation here</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">.  </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We finished our series by joining a Help Desk Hangout on Air. Check out our Google for Nonprofits team discussing visual storytelling examples and engagement strategies in <a href="//www.youtube.com/watch?v=scnp6iDnwxE&list=UUDwLb8FClxNiMa7w6dCO7PQ&index=1&feature=plcp">this recording</a> on the </span><a href="//youtube.com/googlebusiness"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google and Your Business YouTube channel</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We’ve learned some great strategies on how to tell your story through photos, video and online maps. If you’d like to learn more or share your thoughts, make sure to visit our </span><a href="https://plus.google.com/+GoogleforNonprofits/posts"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google+ page.</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We can’t wait to see how you use these recommendations to tell your nonprofit’s story! </span></b><br /> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Andrea Xu, Google for Nonprofits team </span></b> </script> <noscript> <b id="internal-source-marker_0.739289553835988" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Last week we wrapped up our visual storytelling series on </span><a href="https://plus.google.com/+GoogleforNonprofits/"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google+</span></a><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">by sharing ways that online maps can help you tell your organization’s story.</span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We began by watching </span><a href="//www.google.com/nonprofits/learning/video-tutorials.html#tab2"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">this video tutorial</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> from the Google Earth Outreach team about how to create a custom map to embed in your website, create a narrated tour on Google Earth and map spreadsheet data.</span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Then we looked at </span><a href="//www.google.com/earth/outreach/resources/create_maps_plan.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">this detailed article</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> on how to plan a map project when you’re just getting started with adding them to your site. From defining your goals to acquiring the right talent, this article gives you step-by-step instructions and resources to begin your project. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We saw a great example of telling a story through maps from the </span><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Maps</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and Google Crisis Response teams. Check out </span><a href="http://google.org/crisismap/2012-tropical-system-isaac"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">their map </span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">that is tracking the current and projected location of Tropical Storm </span><a href="https://plus.google.com/s/%23Issac"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">#Isaac</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google Maps also shared </span><a href="https://plus.google.com/+GoogleMaps/posts/WiP5mmyPeDY"><span style="color: #1155cc; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">their experience working with Map Makers across Africa</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Learn more about the </span><a href="https://sites.google.com/site/2012mapmakercommunity/africa"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Map Maker Africa Regional Conference</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="http://google-latlong.blogspot.com/2012/08/map-maker-updates-for-lesotho-oman-and.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google Maps participation here</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">.  </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We finished our series by joining a Help Desk Hangout on Air. Check out our Google for Nonprofits team discussing visual storytelling examples and engagement strategies in <a href="//www.youtube.com/watch?v=scnp6iDnwxE&list=UUDwLb8FClxNiMa7w6dCO7PQ&index=1&feature=plcp">this recording</a> on the </span><a href="//youtube.com/googlebusiness"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google and Your Business YouTube channel</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We’ve learned some great strategies on how to tell your story through photos, video and online maps. If you’d like to learn more or share your thoughts, make sure to visit our </span><a href="https://plus.google.com/+GoogleforNonprofits/posts"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google+ page.</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We can’t wait to see how you use these recommendations to tell your nonprofit’s story! </span></b><br /> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Andrea Xu, Google for Nonprofits team </span></b> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/09/telling-your-story-visually-online-maps.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Telling Your Story Visually: Online Maps&url=https://googlefornonprofits.blogspot.com/2012/09/telling-your-story-visually-online-maps.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2012/09/telling-your-story-visually-online-maps.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2012/09/telling-your-story-visually-online-maps.html' data-url='https://googlefornonprofits.blogspot.com/2012/09/telling-your-story-visually-online-maps.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2012/09/telling-your-story-visually-online-maps.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%2B' rel='tag'> Google+ </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='772005313725533160' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/09/congratulations-to-our-2012-google.html' itemprop='url' title='Congratulations to our 2012 Google Online Marketing Challenge Social Impact Award Winners'> Congratulations to our 2012 Google Online Marketing Challenge Social Impact Award Winners </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, September 4, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <b id="internal-source-marker_0.10663809929974377" style="font-weight: normal;"><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We’re pleased to announce the winners of the 2012 </span><a href="//www.google.com/onlinechallenge/ngo_award.html"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google Online Marketing Challenge Social Impact Award</span></a><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, an award that recognizes </span><a href="//www.google.com/onlinechallenge/index.html"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google Online Marketing Challenge</span></a><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> student teams that made an outstanding difference to their nonprofit partners via superb online marketing campaigns. Teams were judged on their impact on and relevance to their nonprofit partner, the success of their advertising campaign, and their overall report presentation. Reports were judged by an </span><a href="//www.google.com/onlinechallenge/panel.html#ngoi_award"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">independent panel</span></a><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> of nonprofit leaders.</span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Prizes for the winners include:</span></b><br /> <ul style="margin-bottom: 0pt; margin-top: 0pt;"> <li style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.10663809929974377" style="font-weight: normal;"><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1st place</span><span style="vertical-align: baseline; white-space: pre-wrap;"> - $15,000 donation to the nonprofit partner</span></b></li> <li style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.10663809929974377" style="font-weight: normal;"><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2nd place</span><span style="vertical-align: baseline; white-space: pre-wrap;"> - $10,000 donation to the nonprofit partner</span></b></li> <li style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.10663809929974377" style="font-weight: normal;"><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">3rd place</span><span style="vertical-align: baseline; white-space: pre-wrap;"> - $5,000 donation to the nonprofit partner</span></b></li> </ul> <b id="internal-source-marker_0.10663809929974377" style="font-weight: normal;"><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Congratulations to the following winners!</span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1st Place</span><br /><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">1st place is awarded to </span><span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Alex Zhitnitsky, Oshri Rozenheck and Boris Fridman,</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> who were taught by </span><span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Professor Sarit Moldovan </span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">and worked on behalf of nonprofit partner </span><a href="http://www.perach.org.il/"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Perach</span></a><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Perach is a nonprofit organization based in Israel that matches children from underprivileged backgrounds with student mentors. Through the GOMC Social Impact Award, the team created an online marketing campaign to find and recruit mentors to join the program for the 2012-2013 academic year.</span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2nd Place</span><br /><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">2nd place goes to </span><span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Ginger Greey, Barbie Bird, Scott MacDonald and Beth Saunders,</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> who were taught by </span><span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Professor Lyle Wetsch </span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">and worked on behalf of nonprofit partner </span><a href="http://aiesec.ca/memorial/en"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">AIESEC Memorial</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. AIESEC is a youth leadership organization that aims to create global youth leaders by facilitating international student exchanges and internships in over 110 countries. The team’s campaign was designed to increase overall brand awareness by driving traffic to the AIESEC Memorial site for relevant keyword terms.</span><br /><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">3rd Place</span><br /><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">3rd place is awarded to </span><span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Rahul Anand, Shruti Dhandhania, Arpit Bramhachari and Avinash Kumar,</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> who were taught by </span><span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Professor Abhijit Mustafi</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">and worked on behalf of nonprofit partner </span><a href="http://www.teachforindia.org/"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Teach for India</span></a><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Teach for India promotes educational equity in India by creating lifelong educational leaders through its two-year teaching fellowship. The GOMC team aimed to increase brand awareness and fellowship applications through its online marketing campaign.</span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Congratulations to the 2012 GOMC Social Impact Award Winners and their nonprofit partner organizations working to make a difference around the world!</span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">If you’re interested in being involved in next year’s Google Online Marketing Challenge Social Impact Award, stay tuned to </span><a href="//www.google.com/onlinechallenge/"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">our website.</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">These organizations were funded through the Google Inc. Charitable Giving Fund at the </span><a href="http://www.tides.org/"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Tides Foundation</span></a><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">.</span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Leslie Hernandez Dinneen, Product Marketing Manager, Google for Nonprofits</span></b> </script> <noscript> <b id="internal-source-marker_0.10663809929974377" style="font-weight: normal;"><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We’re pleased to announce the winners of the 2012 </span><a href="//www.google.com/onlinechallenge/ngo_award.html"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google Online Marketing Challenge Social Impact Award</span></a><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, an award that recognizes </span><a href="//www.google.com/onlinechallenge/index.html"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google Online Marketing Challenge</span></a><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> student teams that made an outstanding difference to their nonprofit partners via superb online marketing campaigns. Teams were judged on their impact on and relevance to their nonprofit partner, the success of their advertising campaign, and their overall report presentation. Reports were judged by an </span><a href="//www.google.com/onlinechallenge/panel.html#ngoi_award"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">independent panel</span></a><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> of nonprofit leaders.</span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Prizes for the winners include:</span></b><br /> <ul style="margin-bottom: 0pt; margin-top: 0pt;"> <li style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.10663809929974377" style="font-weight: normal;"><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1st place</span><span style="vertical-align: baseline; white-space: pre-wrap;"> - $15,000 donation to the nonprofit partner</span></b></li> <li style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.10663809929974377" style="font-weight: normal;"><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2nd place</span><span style="vertical-align: baseline; white-space: pre-wrap;"> - $10,000 donation to the nonprofit partner</span></b></li> <li style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><b id="internal-source-marker_0.10663809929974377" style="font-weight: normal;"><span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">3rd place</span><span style="vertical-align: baseline; white-space: pre-wrap;"> - $5,000 donation to the nonprofit partner</span></b></li> </ul> <b id="internal-source-marker_0.10663809929974377" style="font-weight: normal;"><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Congratulations to the following winners!</span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1st Place</span><br /><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">1st place is awarded to </span><span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Alex Zhitnitsky, Oshri Rozenheck and Boris Fridman,</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> who were taught by </span><span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Professor Sarit Moldovan </span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">and worked on behalf of nonprofit partner </span><a href="http://www.perach.org.il/"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Perach</span></a><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Perach is a nonprofit organization based in Israel that matches children from underprivileged backgrounds with student mentors. Through the GOMC Social Impact Award, the team created an online marketing campaign to find and recruit mentors to join the program for the 2012-2013 academic year.</span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2nd Place</span><br /><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">2nd place goes to </span><span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Ginger Greey, Barbie Bird, Scott MacDonald and Beth Saunders,</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> who were taught by </span><span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Professor Lyle Wetsch </span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">and worked on behalf of nonprofit partner </span><a href="http://aiesec.ca/memorial/en"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">AIESEC Memorial</span></a><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. AIESEC is a youth leadership organization that aims to create global youth leaders by facilitating international student exchanges and internships in over 110 countries. The team’s campaign was designed to increase overall brand awareness by driving traffic to the AIESEC Memorial site for relevant keyword terms.</span><br /><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">3rd Place</span><br /><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">3rd place is awarded to </span><span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Rahul Anand, Shruti Dhandhania, Arpit Bramhachari and Avinash Kumar,</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> who were taught by </span><span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Professor Abhijit Mustafi</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">and worked on behalf of nonprofit partner </span><a href="http://www.teachforindia.org/"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Teach for India</span></a><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Teach for India promotes educational equity in India by creating lifelong educational leaders through its two-year teaching fellowship. The GOMC team aimed to increase brand awareness and fellowship applications through its online marketing campaign.</span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Congratulations to the 2012 GOMC Social Impact Award Winners and their nonprofit partner organizations working to make a difference around the world!</span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">If you’re interested in being involved in next year’s Google Online Marketing Challenge Social Impact Award, stay tuned to </span><a href="//www.google.com/onlinechallenge/"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">our website.</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">These organizations were funded through the Google Inc. Charitable Giving Fund at the </span><a href="http://www.tides.org/"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Tides Foundation</span></a><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">.</span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Leslie Hernandez Dinneen, Product Marketing Manager, Google for Nonprofits</span></b> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/09/congratulations-to-our-2012-google.html'> <img 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class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' 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collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   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class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i 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<div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> 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