Product Marketing Leadership Accelerator Program

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padding-top: 0.0px; } .b-164409321-bottom { padding-bottom: 0.0px; } .b-164409321-alignment { text-align: center; } .b-164409321-content_width { max-width: 960px; } .b-164409321-image_overlay { opacity: 0.3; } .b-164409321-background_color { background-color: #EFEFF5; } .b-164409321-heading_text_color { color: #FFFFFF; } .b-164409321-button_border_radius { border-radius: 5px; } .b-164409321-subheading_text_color { color: #FFFFFF; }</style> <div class="course-block block banner " id="block-164409321"> <style> .banner .b-164409321-heading_text_color { color: #FFFFFF } .banner .b-164409321-subheading_text_color { color: #FFFFFF } .banner__button.b-164409321-button_border_radius { border-radius: 5; } @media screen and (min-width: 768px) { .b-164409321-top { padding-top: 0px; } .b-164409321-bottom { padding-bottom: 0px; } } .bl { width: 100%; } </style> <section class="banner b-164409321-background_color"> <img src='https://cdn.fs.teachablecdn.com/8aoET4eQSfGczJYND6lq' alt='Product marketing leadership' data-target="block.data.image_url Product marketing leadership" class=b-164409321-image_overlay /> <div class="bl"> <div class="banner__inner b-164409321-alignment b-164409321-bottom b-164409321-top b-164409321-content_width"> <div class="banner__heading-group heading-type-h2"> <div data-target="block.data.heading_text" class="header b-164409321-heading_text_color rich-text"> <h2> <span style="background-color:transparent;color:rgb(0, 0, 0);">Accelerate your journey to product marketing leadership</span><br class="softbreak"> </h2> </div> <div data-target="block.data.subheading_text" class="subheader b-164409321-subheading_text_color rich-text"> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">Unlock your leadership potential in an eight-week coaching program designed to leave you feeling confident leading your PMM strategy, and delivering maximum impact.</span><br class="softbreak"></p> </div> </div> <div class="banner__button-wrapper"> <a href='https://certified.productmarketingalliance.com/purchase?product_id=5340385' target="_blank" rel="noopener" > <button class='banner__button b-164409321-button_border_radius base-button' data-target="block.data.button_text" > Join the next cohort </button> </a> </div> </div> </div> </section> </div>  <style type='text/css'>.b-164409322-top { padding-top: 8.4px; } .b-164409322-bottom { padding-bottom: 5.6000000000000005px; } .b-164409322-text_color { color: #36414D; } .b-164409322-content_width { max-width: 590px; } .b-164409322-background_color { background-color: #1c3c52; } .b-164409322-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-164409322"> <style> .block__text .b-164409322-text_color { color: #36414D } .block__text .b-164409322-content_width { width: 590px; } .block__text .b-164409322-heading_text_color h1, .block__text .b-164409322-heading_text_color h2, .block__text .b-164409322-heading_text_color h3, .block__text .b-164409322-heading_text_color h4, .block__text .b-164409322-heading_text_color h5, .block__text .b-164409322-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409322-top { padding-top: 15px; } .b-164409322-bottom { padding-bottom: 10px; } } </style> <section class='container bl block__text rich-text b-164409322-top b-164409322-bottom b-164409322-background_color'> <div class="block__text-wrapper b-164409322-content_width b-164409322-heading_text_color b-164409322-text_color" data-target="block.data.body"> <h5 class="ql-align-center"> <strong style="color:rgb(255, 255, 255);">Next cohort starts: April 30, 2024. </strong><br class="softbreak"> </h5> </div> </section> </div>  <style type='text/css'>.b-164409323-top { padding-top: 22.400000000000002px; } .b-164409323-bottom { padding-bottom: 22.400000000000002px; } .b-164409323-text_color { color: #000000; } .b-164409323-content_width { max-width: 960px; } .b-164409323-background_color { background-color: #ffffff; } .b-164409323-heading_text_color { color: #000000; }</style> <div class="course-block block text " id="block-164409323"> <style> .block__text .b-164409323-text_color { color: #000000 } .block__text .b-164409323-content_width { width: 960px; } .block__text .b-164409323-heading_text_color h1, .block__text .b-164409323-heading_text_color h2, .block__text .b-164409323-heading_text_color h3, .block__text .b-164409323-heading_text_color h4, .block__text .b-164409323-heading_text_color h5, .block__text .b-164409323-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409323-top { padding-top: 40px; } .b-164409323-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164409323-top b-164409323-bottom b-164409323-background_color'> <div class="block__text-wrapper b-164409323-content_width b-164409323-heading_text_color b-164409323-text_color" data-target="block.data.body"> <h4 class="ql-align-center"> <span style="color:rgb(0, 0, 0);">👩🏼‍🏫 8 weeks ⏰ 40+ hours of education 📝 Actionable coursework 🖥 Live weekly workshops 🔖 Official certification 🔥 Exclusive Slack channel 🛠 14 templates & frameworks 👨‍🏫 PMA Exec+ membership included</span><br class="softbreak"> </h4> </div> </section> </div>  <div class="course-block block custom_html block-custom-name-brochure " id="block-164409324">  <style> .blank-template-body { color: #36414D; font-size: 16px; font-weight: 400; line-height: 24px; opacity: 0.6; width: 750px; text-align: left; } </style> <div style="display: flex; justify-content: center;"><button class="hs-cta-trigger-button hs-cta-trigger-button-82583785428" style="all:unset;font-family:Helvetica,Arial,sans-serif;display:inline-block;max-width:100%;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;background-color:#FF5C4D;color:#fff;font-size:16px;border-radius:5px;padding:0 26px;font-weight:bold;height:50px;cursor:pointer;line-height:50px;text-align:center;margin:10px;text-decoration:none;">Download the brochure</button></div> </div>  <style type='text/css'>.b-164409325-top { padding-top: 2.8000000000000003px; } .b-164409325-bottom { padding-bottom: 2.8000000000000003px; } .b-164409325-text_color { color: #36414D; } .b-164409325-content_width { max-width: 590px; } .b-164409325-background_color { background-color: #ffffff; } .b-164409325-heading_text_color { color: #36414D; }</style> <div class="course-block block text block-custom-name-spacer " id="block-164409325"> <style> .block__text .b-164409325-text_color { color: #36414D } .block__text .b-164409325-content_width { width: 590px; } .block__text .b-164409325-heading_text_color h1, .block__text .b-164409325-heading_text_color h2, .block__text .b-164409325-heading_text_color h3, .block__text .b-164409325-heading_text_color h4, .block__text .b-164409325-heading_text_color h5, .block__text .b-164409325-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409325-top { padding-top: 5px; } .b-164409325-bottom { padding-bottom: 5px; } } </style> <section class='container bl block__text rich-text b-164409325-top b-164409325-bottom b-164409325-background_color'> <div class="block__text-wrapper b-164409325-content_width b-164409325-heading_text_color b-164409325-text_color" data-target="block.data.body"> <h5><br class="softbreak"></h5> </div> </section> </div>  <div class="course-block block custom_html " id="block-164409326">  <style> .blank-template-body { color: #36414D; font-size: 16px; font-weight: 400; line-height: 24px; opacity: 0.6; width: 750px; text-align: left; } </style>  <script type="text/javascript" src="//widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.js" async></script>   <div class="trustpilot-widget" data-locale="en-GB" data-template-id="5419b732fbfb950b10de65e5" data-businessunit-id="5ea2f91e46451f00014562fe" data-style-height="24px" data-style-width="100%" data-theme="light"> <a href="https://uk.trustpilot.com/review/productmarketingalliance.com" target="_blank" rel="noopener">Trustpilot</a> </div>  </div>    <div class="course-block block custom_html " id="block-164409329">  <style> .blank-template-body { color: #36414D; font-size: 16px; font-weight: 400; line-height: 24px; opacity: 0.6; width: 750px; text-align: left; } </style> <a id="video"></a> </div>   <style type='text/css'>.b-164409331-top { padding-top: 22.400000000000002px; } .b-164409331-bottom { padding-bottom: 11.200000000000001px; } .b-164409331-text_color { color: #000000; } .b-164409331-gutter_width { --gutter-width: 44px; } .b-164409331-content_width { width: 960px; } .b-164409331-heading_color { color: #000000; } .b-164409331-text_alignment { text-align: left; } .b-164409331-background_color { background-color: #ffffff; } .b-164409331-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-program-overview " id="block-164409331"> <style> .block__image-with-text .b-164409331-text_color { color: #000000; } .block__image-with-text.b-164409331-background_color { background-color: #ffffff; } .block__image-with-text .b-164409331-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164409331-text_alignment { text-align: left; } .block__image-with-text__image.b-164409331-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409331-top { padding-top: 40px; } .b-164409331-bottom { padding-bottom: 20px; } .b-164409331-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 22px); margin-right: 22px; } .b-164409331-gutter_width div.block__image-with-text__image { width: calc(50% - 22px); margin-left: 22px; } } </style> <section class='bl container block__image-with-text b-164409331-background_color b-164409331-top b-164409331-bottom b-164409331-gutter_width image-with-text-layout-right'> <div class="b-164409331-content_width block__image-with-text__wrapper b-164409331-heading_color b-164409331-text_color b-164409331-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong>What the program's all about...</strong><br class="softbreak"> </h4><p><br class="softbreak"></p> </div> <p><span style="color:rgb(0, 0, 0);background-color:transparent;">Transitioning from practitioner to leader can be tough and scary. You're suddenly dealing with stakeholders that were previously your seniors and responsible for everything from building teams, to strategizing, to setting OKRs. So if you're a new or aspiring PMM leader, how do you go about making an impression, and the right one at that? </span><span style="color:rgb(0, 0, 0);"><br class="softbreak"><br class="softbreak"></span><span style="color:rgb(0, 0, 0);background-color:transparent;">Designed with world-leading PMMs, this interactive accelerator program will fast-track your trajectory to becoming a confident, informed, and results-driven leader.</span><span style="color:rgb(0, 0, 0);"><br class="softbreak"><br class="softbreak">Join an intimate pod of aspiring and new PMM leaders, like you, and walk away with a lifelong network of peers, and the skills, resources, and clarity needed to take the next step in your career. Ready to shine in your leadership role?</span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/WW59LRnfTpOjYFNkvx6g' alt='Product Marketing Leadership Accelerator image' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164409331-image_border_radius image" /> </div> </div> </section> </div>   <style type='text/css'>.b-164409333-top { padding-top: 5.6000000000000005px; } .b-164409333-bottom { padding-bottom: 16.8px; } .b-164409333-text_color { color: #000000; } .b-164409333-gutter_width { --gutter-width: 100px; } .b-164409333-content_width { width: 960px; } .b-164409333-heading_color { color: #000000; } .b-164409333-text_alignment { text-align: left; } .b-164409333-background_color { background-color: #FFFFFF; } .b-164409333-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-what-you'll-accomplish " id="block-164409333"> <style> .block__image-with-text .b-164409333-text_color { color: #000000; } .block__image-with-text.b-164409333-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164409333-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164409333-text_alignment { text-align: left; } .block__image-with-text__image.b-164409333-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409333-top { padding-top: 10px; } .b-164409333-bottom { padding-bottom: 30px; } .b-164409333-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 50px); margin-left: 50px; } .b-164409333-gutter_width div.block__image-with-text__image { width: calc(50% - 50px); margin-right: 50px; } } </style> <section class='bl container block__image-with-text b-164409333-background_color b-164409333-top b-164409333-bottom b-164409333-gutter_width image-with-text-layout-left'> <div class="b-164409333-content_width block__image-with-text__wrapper b-164409333-heading_color b-164409333-text_color b-164409333-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/S4i7Qm9ZRgul6x2N1Ug7' alt='Tamara Niesen - fireside chat' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164409333-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">In eight weeks, you'll walk away with...</strong><br class="softbreak"> </h4><p><br class="softbreak"><br class="softbreak"></p> </div> <p>✅ <span style="color:rgb(0, 0, 0);">Complete clarity on how to be more </span><strong style="color:rgb(0, 0, 0);">informed</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">confident</strong><span style="color:rgb(0, 0, 0);">, and </span><strong style="color:rgb(0, 0, 0);">impactful</strong><span style="color:rgb(0, 0, 0);"> in every aspect of being a world-class product marketing leader. </span></p><p>🏆 <span style="color:rgb(0, 0, 0);">All of the knowledge, tools, and skills needed to build and scale a </span><strong style="color:rgb(0, 0, 0);">gold-standard</strong><span style="color:rgb(0, 0, 0);"> product marketing team. </span></p><p>🔭 <span style="color:rgb(0, 0, 0);">Endless leadership insights from PMMs at some of the biggest companies in the world such as </span><strong style="color:rgb(0, 0, 0);">LinkedIn</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">Shopify</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">Hotjar</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">Unbounce,</strong><span style="color:rgb(0, 0, 0);"> and so many more.</span></p><p><span style="background-color:rgb(255, 255, 255);color:rgb(54, 65, 77);">🏆 </span><span style="background-color:rgb(255, 255, 255);color:rgb(0, 0, 0);">The </span><strong style="background-color:rgb(255, 255, 255);color:rgb(0, 0, 0);">latest industry techniques</strong><span style="background-color:rgb(255, 255, 255);color:rgb(0, 0, 0);">, skills, and knowledge. Learn it today, and apply it tomorrow. This cohort's designed to deliver instant impact.</span><span style="color:rgb(0, 0, 0);"> </span></p><p><span style="color:rgb(0, 0, 0);background-color:rgb(255, 255, 255);">🤝 A group of like-minded PMM peers to not only share and </span><strong style="color:rgb(0, 0, 0);background-color:rgb(255, 255, 255);">accelerate the learning journey</strong><span style="color:rgb(0, 0, 0);background-color:rgb(255, 255, 255);"> with, but take with you throughout your career. Connections are key...</span></p><p><span style="color:rgb(0, 0, 0);">The program has even helped students progress into their next role faster than they could have done on their own. </span><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-164409334-top { padding-top: 11.200000000000001px; } .b-164409334-bottom { padding-bottom: 22.400000000000002px; } .b-164409334-background_color { background-color: #ffffff; } .b-164409334-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164409334"> <style> .block__button--button.b-164409334-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164409334-top { padding-top: 20px; } .b-164409334-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-164409334-background_color b-164409334-bottom b-164409334-top"> <div class="block__button"> <a href='https://certified.productmarketingalliance.com/purchase?product_id=5340385' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164409334-button_border_radius base-button' data-target="block.data.button_text" > Join the next cohort </button> </a> </div> </section> </div>  <style type='text/css'>.b-164409335-top { padding-top: 22.400000000000002px; } .b-164409335-bottom { padding-bottom: 22.400000000000002px; } .b-164409335-text_color { color: #ffffff; } .b-164409335-content_width { max-width: 960px; } .b-164409335-background_color { background-color: #F5F5F5; } .b-164409335-heading_text_color { color: #ffffff; }</style> <div class="course-block block text " id="block-164409335"> <style> .block__text .b-164409335-text_color { color: #ffffff } .block__text .b-164409335-content_width { width: 960px; } .block__text .b-164409335-heading_text_color h1, .block__text .b-164409335-heading_text_color h2, .block__text .b-164409335-heading_text_color h3, .block__text .b-164409335-heading_text_color h4, .block__text .b-164409335-heading_text_color h5, .block__text .b-164409335-heading_text_color h6 { color: #ffffff } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409335-top { padding-top: 40px; } .b-164409335-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164409335-top b-164409335-bottom b-164409335-background_color'> <div class="block__text-wrapper b-164409335-content_width b-164409335-heading_text_color b-164409335-text_color" data-target="block.data.body"> <h5 class="ql-align-center"> <strong style="color:rgb(0, 0, 0);">"</strong><span style="color:rgb(0, 0, 0);">This course was so packed full of value and I learned everything I wanted to learn coming in, plus much, much more. I feel confident using everything I learned and applying it in my role."</span> </h5><p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">Micah Horner, Lead Product Marketing Manager at TimeXtender</span><br class="softbreak"></p> </div> </section> </div>   <style type='text/css'>.b-164409337-top { padding-top: 22.400000000000002px; } .b-164409337-bottom { padding-bottom: 0.0px; } .b-164409337-text_color { color: #000000; } .b-164409337-content_width { max-width: 960px; } .b-164409337-background_color { background-color: #ffffff; } .b-164409337-heading_text_color { color: #000000; }</style> <div class="course-block block text " id="block-164409337"> <style> .block__text .b-164409337-text_color { color: #000000 } .block__text .b-164409337-content_width { width: 960px; } .block__text .b-164409337-heading_text_color h1, .block__text .b-164409337-heading_text_color h2, .block__text .b-164409337-heading_text_color h3, .block__text .b-164409337-heading_text_color h4, .block__text .b-164409337-heading_text_color h5, .block__text .b-164409337-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409337-top { padding-top: 40px; } .b-164409337-bottom { padding-bottom: 0px; } } </style> <section class='container bl block__text rich-text b-164409337-top b-164409337-bottom b-164409337-background_color'> <div class="block__text-wrapper b-164409337-content_width b-164409337-heading_text_color b-164409337-text_color" data-target="block.data.body"> <h4 class="ql-align-center"><strong style="color:rgb(0, 0, 0);background-color:transparent;">Learn from product marketing leaders at some of the biggest companies in the world:</strong></h4><p class="ql-align-center">(Plus many, many more)<br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164409338-top { padding-top: 22.400000000000002px; } .b-164409338-bottom { padding-bottom: 0.0px; } .b-164409338-gutter_width { --gutter-width: 80px; } .b-164409338-content_width { max-width: 1080px; } .b-164409338-text_alignment { text-align: left; } .b-164409338-background_color { background-color: #ffffff; } .b-164409338-heading_text_color { color: #000000; } .b-164409338-image_border_radius { border-radius: 11px; } .b-164409338-description_text_color { color: #000000; }</style> <div class="course-block block text_with_image_grid " id="block-164409338"> <style> .block__text-with-image-grid.b-164409338-background_color { background-color: #ffffff } .block__text-with-image-grid.b-164409338-text_alignment { text-align: left } .block__text-with-image-grid.b-164409338-heading_text_color .block__text-with-image-grid__column__heading-text { color: #000000 } .block__text-with-image-grid.b-164409338-description_text_color .block__text-with-image-grid__column__body { color: #000000 } .block__text-with-image-grid__column__image.b-164409338-image_border_radius { border-radius: 11px; } @media screen and (min-width: 768px) { .b-164409338-top { padding-top: 40px; } .b-164409338-bottom { padding-bottom: 0px; } .b-164409338-gutter_width .block__columns { grid-column-gap: 80px; } } </style> <section class="bl block__text-with-image-grid b-164409338-background_color b-164409338-top b-164409338-bottom b-164409338-text_alignment b-164409338-heading_text_color b-164409338-description_text_color block__columns-per-row--3 b-164409338-gutter_width"> <div class="block__columns b-164409338-content_width"> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164409338-image_border_radius" alt="Christine Tran" src="https://cdn.fs.teachablecdn.com/TSeR8vGTQmGLjIKP3lUA" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Christine Tran</strong><span style="color: rgb(0, 0, 0);"><br class="softbreak"></span></h5><p><span style="color: rgb(0, 0, 0);">Senior Director, Product Marketing at Quantum Metric</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164409338-image_border_radius" alt="Julien Sauvage" src="https://cdn.fs.teachablecdn.com/4i80FwESbufzUdWvdJck" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Julien Sauvage</strong><span style="color: rgb(0, 0, 0);"><br class="softbreak"></span></h5><p><span style="color: rgb(0, 0, 0);">VP, Corporate and Product Marketing at Clari</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164409338-image_border_radius" alt="Becky Trevino" src="https://cdn.fs.teachablecdn.com/6aopEc3TKlwBuDaaeItg" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Becky Trevino</strong><span style="color: rgb(0, 0, 0);"><br class="softbreak"></span></h5><p><span style="color: rgb(0, 0, 0);">Executive VP of Product at Snow Software</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164409338-image_border_radius" alt="Ken Oestreich - bodo.ai" src="https://cdn.fs.teachablecdn.com/WrZrAtLGS8GmUB3tGi5i" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Ken Oestreich</strong></h5><p><span style="color: rgb(0, 0, 0);">Chief Marketing Officer at bodo.ai</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164409338-image_border_radius" alt="Crystal Crouch - Motive" src="https://cdn.fs.teachablecdn.com/3cPaCuASxGIsPBrhfr0T" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Crystal Crouch</strong><span style="color: rgb(0, 0, 0);"><br class="softbreak"></span></h5><p><span style="color: rgb(0, 0, 0);">Senior Manager, Product Marketing at Motive</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164409338-image_border_radius" alt="Jam Khan - 6sense" src="https://cdn.fs.teachablecdn.com/nekXOqfSr2W0W76Z543S" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Jam Khan</strong></h5><p><span style="color: rgb(0, 0, 0);">SVP of Product Marketing at 6sense</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164409338-image_border_radius" alt="Tamara Niesen - Shopify" src="https://cdn.fs.teachablecdn.com/XnHsetMoRjuyKPG2MLs3" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Tamara Niesen</strong></h5><p><span style="color: rgb(0, 0, 0);">Director (Head of) Global GTM & Demand Generation at Shopify</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164409338-image_border_radius" alt="Yoni Solomon - Gympass" src="https://cdn.fs.teachablecdn.com/aieWjbIQ1KboajBe3DLb" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Yoni Solomon</strong></h5><p><span style="color: rgb(0, 0, 0);">VP Product Marketing at Gympass</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164409338-image_border_radius" alt="Phill Agnew" src="https://cdn.fs.teachablecdn.com/O7EmXCPoT5S2OE01R6bF" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong style="color: rgb(0, 0, 0);">Phill Agnew</strong></h5><p><span style="color: rgb(0, 0, 0);">Senior Product Marketing Manager at Buffer</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> </div> </section> </div>  <style type='text/css'>.b-164409339-top { padding-top: 11.200000000000001px; } .b-164409339-bottom { padding-bottom: 22.400000000000002px; } .b-164409339-content_width { width: 960px; } .b-164409339-heading_color { color: #36414D; } .b-164409339-background_color { background-color: #FFFFFF; } .b-164409339-description_color { color: #36414D; }</style> <div class="course-block block video " id="block-164409339"> <style> @media screen and (min-width: 768px) { .b-164409339-top { padding-top: 20px; } .b-164409339-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-164409339-top b-164409339-bottom b-164409339-background_color"> <div class="block__video b-164409339-content_width"> <div class="block__video__text-wrapper rich-text"> <div class="block__video__heading_text b-164409339-heading_color"> <h4> <strong style="color:rgb(0, 0, 0);">What you can expect from Product Marketing Leadership Accelerator.</strong><br class="softbreak"> </h4> </div> <div class="b-164409339-description_color"> <p><br class="softbreak"></p> </div> </div> <div class='wistia_responsive_padding'> <div class='wistia_responsive_wrapper'> <div class='hotmart_video_player public-hotmart-video' data-asset-id='649102' data-asset-type='video_asset'> </div> </div> </div> </div> </section> </div>  <style type='text/css'>.b-164409340-top { padding-top: 11.200000000000001px; } .b-164409340-bottom { padding-bottom: 22.400000000000002px; } .b-164409340-background_color { background-color: #ffffff; } .b-164409340-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164409340"> <style> .block__button--button.b-164409340-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164409340-top { padding-top: 20px; } .b-164409340-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-164409340-background_color b-164409340-bottom b-164409340-top"> <div class="block__button"> <a href='https://certified.productmarketingalliance.com/purchase?product_id=5340385' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164409340-button_border_radius base-button' data-target="block.data.button_text" > Join the next cohort </button> </a> </div> </section> </div>  <style type='text/css'>.b-164409341-top { padding-top: 22.400000000000002px; } .b-164409341-bottom { padding-bottom: 22.400000000000002px; } .b-164409341-text_color { color: #000000; } .b-164409341-content_width { max-width: 760px; } .b-164409341-background_color { background-color: #F5F5F5; } .b-164409341-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-team-rates " id="block-164409341"> <style> .block__text .b-164409341-text_color { color: #000000 } .block__text .b-164409341-content_width { width: 760px; } .block__text .b-164409341-heading_text_color h1, .block__text .b-164409341-heading_text_color h2, .block__text .b-164409341-heading_text_color h3, .block__text .b-164409341-heading_text_color h4, .block__text .b-164409341-heading_text_color h5, .block__text .b-164409341-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409341-top { padding-top: 40px; } .b-164409341-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164409341-top b-164409341-bottom b-164409341-background_color'> <div class="block__text-wrapper b-164409341-content_width b-164409341-heading_text_color b-164409341-text_color" data-target="block.data.body"> <h4 class="ql-align-center">Looking to learn as a team? We've got you covered.<br class="softbreak"> </h4><p class="ql-align-center"><br class="softbreak">If you're looking to get three or more PMMs to join the program, then speak to Matt about our exclusive team offer by emailing him at <a href="/cdn-cgi/l/email-protection#a5c88bc7cacad1cde5d5c8c8c4c9c9ccc4cbc6c08bc6cac8" target="_blank"><span class="__cf_email__" data-cfemail="5e33703c31312a361e2e33333f3232373f303d3b703d3133">[email protected]</span></a>.<br class="softbreak"></p><p class="ql-align-center">Or if you need help convincing your boss to get you certified, <a href="https://www.productmarketingalliance.com/convince-the-boss-product-marketing-leadership-accelerator-program/" target="_blank">we've done the hard part for you</a>.<br class="softbreak"><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164409342-top { padding-top: 22.400000000000002px; } .b-164409342-bottom { padding-bottom: 22.400000000000002px; } .b-164409342-text_color { color: #000000; } .b-164409342-gutter_width { --gutter-width: 44px; } .b-164409342-content_width { width: 960px; } .b-164409342-heading_color { color: #000000; } .b-164409342-text_alignment { text-align: left; } .b-164409342-background_color { background-color: #FFFFFF; } .b-164409342-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-how-it-works " id="block-164409342"> <style> .block__image-with-text .b-164409342-text_color { color: #000000; } .block__image-with-text.b-164409342-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164409342-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164409342-text_alignment { text-align: left; } .block__image-with-text__image.b-164409342-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409342-top { padding-top: 40px; } .b-164409342-bottom { padding-bottom: 40px; } .b-164409342-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 22px); margin-right: 22px; } .b-164409342-gutter_width div.block__image-with-text__image { width: calc(50% - 22px); margin-left: 22px; } } </style> <section class='bl container block__image-with-text b-164409342-background_color b-164409342-top b-164409342-bottom b-164409342-gutter_width image-with-text-layout-right'> <div class="b-164409342-content_width block__image-with-text__wrapper b-164409342-heading_color b-164409342-text_color b-164409342-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">How it works.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">Each week of the two-month program you’ll:</span></p><p><span style="color:rgb(0, 0, 0);">⏰ Get stuck into 1-2 hour’s worth of </span><strong style="color:rgb(0, 0, 0);">leadership curriculum</strong></p><p><span style="color:rgb(0, 0, 0);">🎬 Learn from </span><strong style="color:rgb(0, 0, 0);">Etsy</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">HubSpot</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">Zuora </strong><span style="color:rgb(0, 0, 0);">& more with bonus footage</span></p><p><span style="color:rgb(0, 0, 0);">👩‍💻 Participate in </span><strong style="color:rgb(0, 0, 0);">live presentations</strong><span style="color:rgb(0, 0, 0);"> and networking sessions</span></p><p><span style="color:rgb(0, 0, 0);">✅ Complete mandatory exams to test your understanding of the theory</span></p><p><span style="color:rgb(0, 0, 0);">🧠 Work on </span><strong style="color:rgb(0, 0, 0);">hands-on coursework</strong><span style="color:rgb(0, 0, 0);"> activities to put everything into practice</span></p><p><span style="color:rgb(0, 0, 0);">🙋‍♀️ Get involved in </span><strong style="color:rgb(0, 0, 0);">lively discussions</strong><span style="color:rgb(0, 0, 0);"> in your private fellowship alumni channel</span></p><p><span style="color:rgb(0, 0, 0);">🛠 Access a bank of</span><strong style="color:rgb(0, 0, 0);"> industry-standard templates</strong><span style="color:rgb(0, 0, 0);"> and frameworks</span></p><p><span style="color:rgb(0, 0, 0);">🔥 Tune into fireside chats with </span><strong style="color:rgb(0, 0, 0);">Shopify,</strong><span style="color:rgb(0, 0, 0);"> </span><strong style="color:rgb(0, 0, 0);">LinkedIn</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">airSlate</strong><span style="color:rgb(0, 0, 0);">, and more...</span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/iz8iFABhT3ueDzxSgrXl' alt='Product Marketing Leadership Accelerator action shot' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164409342-image_border_radius image" /> </div> </div> </section> </div>   <style type='text/css'>.b-164409344-top { padding-top: 14.000000000000002px; } .b-164409344-bottom { padding-bottom: 5.6000000000000005px; } .b-164409344-text_color { color: #000000; } .b-164409344-gutter_width { --gutter-width: 104px; } .b-164409344-content_width { width: 960px; } .b-164409344-heading_color { color: #000000; } .b-164409344-text_alignment { text-align: left; } .b-164409344-background_color { background-color: #FFFFFF; } .b-164409344-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-exec-membership " id="block-164409344"> <style> .block__image-with-text .b-164409344-text_color { color: #000000; } .block__image-with-text.b-164409344-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164409344-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164409344-text_alignment { text-align: left; } .block__image-with-text__image.b-164409344-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409344-top { padding-top: 25px; } .b-164409344-bottom { padding-bottom: 10px; } .b-164409344-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 52px); margin-left: 52px; } .b-164409344-gutter_width div.block__image-with-text__image { width: calc(50% - 52px); margin-right: 52px; } } </style> <section class='bl container block__image-with-text b-164409344-background_color b-164409344-top b-164409344-bottom b-164409344-gutter_width image-with-text-layout-left'> <div class="b-164409344-content_width block__image-with-text__wrapper b-164409344-heading_color b-164409344-text_color b-164409344-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/QCpJmFyRgGdzHsTT5TqQ' alt='Exec+ Pro badge' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164409344-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Exec+ membership.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">As a student of Product Marketing Leadership Accelerator, you're already on the path to mastering the art of product marketing. But why stop there? Take your skills to the next level with a </span><strong style="color:rgb(0, 0, 0);">Exec+ Membership</strong><span style="color:rgb(0, 0, 0);"> from the Product Marketing Alliance. <br class="softbreak"></span></p><p><strong style="color:rgb(0, 0, 0);">Students will unlock access</strong><span style="color:rgb(0, 0, 0);"> to our network of industry experts, resources, and professional development opportunities specifically tailored for product marketing leaders. <br class="softbreak"></span></p><p><span style="color:rgb(0, 0, 0);">With benefits such as resources to support your strategic initiatives, high-level networking events, and access to the latest industry research and trends, </span><a href="https://www.productmarketingalliance.com/exec-plus-membership/" target="_blank" style="color:rgb(0, 0, 0);"><strong>Exec+ Membership</strong></a><span style="color:rgb(0, 0, 0);"> is your springboard to success.</span><br class="softbreak"><br class="softbreak"><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-164409345-top { padding-top: 22.400000000000002px; } .b-164409345-bottom { padding-bottom: 16.8px; } .b-164409345-text_color { color: #000000; } .b-164409345-gutter_width { --gutter-width: 24px; } .b-164409345-content_width { width: 1200px; } .b-164409345-heading_color { color: #000000; } .b-164409345-text_alignment { text-align: left; } .b-164409345-background_color { background-color: #FFFFFF; } .b-164409345-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-what-to-expect " id="block-164409345"> <style> .block__image-with-text .b-164409345-text_color { color: #000000; } .block__image-with-text.b-164409345-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164409345-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164409345-text_alignment { text-align: left; } .block__image-with-text__image.b-164409345-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409345-top { padding-top: 40px; } .b-164409345-bottom { padding-bottom: 30px; } .b-164409345-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-right: 12px; } .b-164409345-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-left: 12px; } } </style> <section class='bl container block__image-with-text b-164409345-background_color b-164409345-top b-164409345-bottom b-164409345-gutter_width image-with-text-layout-right'> <div class="b-164409345-content_width block__image-with-text__wrapper b-164409345-heading_color b-164409345-text_color b-164409345-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">What to expect.</strong><br class="softbreak"> </h4> </div> <p><span style="background-color:transparent;color:rgb(0, 0, 0);"><br class="softbreak">🔥 Non-stop, </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">actionable</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> insights</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">🗓 </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">Practical applications</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> every week</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">🕵️‍♂️ Total </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">privacy</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> with your closed PMM leadership pod</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">👥 Tons of </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">networking </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">opportunities</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">👉</span><strong style="background-color:transparent;color:rgb(0, 0, 0);"> Hands-on </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">coursework activities</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">💡 </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">Endless ideas</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> from your peers and presenters</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">🏅 Fuel to shape </span><em style="background-color:transparent;color:rgb(0, 0, 0);">your</em><span style="background-color:transparent;color:rgb(0, 0, 0);"> </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">gold-standard</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> product marketing strategy</span></p><p><strong><em>Psst. Prefer learning at your own pace?</em></strong></p><p><em>Check out </em><a href="https://certified.productmarketingalliance.com/p/product-marketing-certified-leadership" target="_blank"><strong><em>Product Marketing Certified: Leadership</em></strong></a><em>. Same great curriculum. Same raving reviews. Just on your own watch without the live components and your cohort of peers.</em><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/cB7lgtDnRbmIr5kMAqGA' alt='Product Marketing Leadership Accelerator fireside chat action shot' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164409345-image_border_radius image" /> </div> </div> </section> </div>    <style type='text/css'>.b-164409348-top { padding-top: 11.200000000000001px; } .b-164409348-bottom { padding-bottom: 11.200000000000001px; } .b-164409348-background_color { background-color: #ffffff; } .b-164409348-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164409348"> <style> .block__button--button.b-164409348-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164409348-top { padding-top: 20px; } .b-164409348-bottom { padding-bottom: 20px; } } </style> <section class="container bl b-164409348-background_color b-164409348-bottom b-164409348-top"> <div class="block__button"> <a href='https://certified.productmarketingalliance.com/purchase?product_id=5340385' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164409348-button_border_radius base-button' data-target="block.data.button_text" > Join the next cohort </button> </a> </div> </section> </div>  <style type='text/css'>.b-164409349-top { padding-top: 0.0px; } .b-164409349-bottom { padding-bottom: 0.0px; } .b-164409349-text_color { color: #000000; } .b-164409349-gutter_width { --gutter-width: 84px; } .b-164409349-content_width { width: 960px; } .b-164409349-heading_color { color: #000000; } .b-164409349-text_alignment { text-align: left; } .b-164409349-background_color { background-color: #ffffff; } .b-164409349-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text " id="block-164409349"> <style> .block__image-with-text .b-164409349-text_color { color: #000000; } .block__image-with-text.b-164409349-background_color { background-color: #ffffff; } .block__image-with-text .b-164409349-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164409349-text_alignment { text-align: left; } .block__image-with-text__image.b-164409349-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164409349-top { padding-top: 0px; } .b-164409349-bottom { padding-bottom: 0px; } .b-164409349-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 42px); margin-right: 42px; } .b-164409349-gutter_width div.block__image-with-text__image { width: calc(50% - 42px); margin-left: 42px; } } </style> <section class='bl container block__image-with-text b-164409349-background_color b-164409349-top b-164409349-bottom b-164409349-gutter_width image-with-text-layout-right'> <div class="b-164409349-content_width block__image-with-text__wrapper b-164409349-heading_color b-164409349-text_color b-164409349-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Built with the best of the best.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">The PMM Leadership Accelerator program has been built in collaboration with Director and VP level product marketers from some of the world’s best-known brands - we’re talking </span><strong style="color:rgb(0, 0, 0);">Amazon Web Services</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">LinkedIn</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">G2</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">Uber</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">Unbounce</strong><span style="color:rgb(0, 0, 0);">, and more.</span></p><p><span style="color:rgb(0, 0, 0);">You’ll be able to tap directly into their </span><strong style="color:rgb(0, 0, 0);">tried and tested tactics</strong><span style="color:rgb(0, 0, 0);">, </span><strong style="color:rgb(0, 0, 0);">strategies</strong><span style="color:rgb(0, 0, 0);">, and </span><strong style="color:rgb(0, 0, 0);">methodologies</strong><span style="color:rgb(0, 0, 0);"> and put all that intel into building your killer strategy.</span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/vqQeyQtWSqWlSNdLI3h9' alt='PMM leadership logos' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164409349-image_border_radius image" /> </div> </div> </section> </div>   <style type='text/css'>.b-164409351-top { padding-top: 22.400000000000002px; } .b-164409351-bottom { padding-bottom: 22.400000000000002px; } .b-164409351-content_width { width: 710px; } .b-164409351-background_color { background-color: #FFFFFF; } .b-164409351-heading_text_color { color: #000000; } .b-164409351-lecture_name_background_color { background-color: #F9FAFD; } .b-164409351-section_name_background_color { background-color: #EFEFF5; }</style> <div class="course-block block curriculum_v2 " id="block-164409351"> <style> @media screen and (min-width: 768px) { .b-164409351-top { padding-top: 40px; } .b-164409351-bottom { padding-bottom: 40px; } } .block__curriculum__section__title.b-164409351-section_name_background_color { background-color: #EFEFF5; } .block__curriculum__section__list__item.b-164409351-lecture_name_background_color { background-color: #F9FAFD; } </style> <div class='container bl b-164409351-top b-164409351-bottom b-164409351-background_color block__curriculum__wrapper'> <div class='block__curriculum__container b-164409351-content_width'> <div class='block__curriculum'> <div class='block__curriculum__title b-164409351-heading_text_color rich-text'><h4 class="ql-align-center">Program schedule 👩🏼‍🏫<br class="softbreak"> </h4></div> <div class='block_curriculum_sections'> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409351-section_name_background_color' data-release-date="" data-days-until-dripped="0" data-is-dripped-by-date="false" data-course-id="1936485"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Pre-program reading materials <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877053' data-ss-event-type='button' data-ss-lecture-id='43877053' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877053' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Welcome</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877054' data-ss-event-type='button' data-ss-lecture-id='43877054' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877054' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Initial assessment survey</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877055' data-ss-event-type='button' data-ss-lecture-id='43877055' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877055' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your orientation deck</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877056' data-ss-event-type='button' data-ss-lecture-id='43877056' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877056' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to use your dashboard</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877057' data-ss-event-type='button' data-ss-lecture-id='43877057' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877057' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exclusive alumni channel</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877058' data-ss-event-type='button' data-ss-lecture-id='43877058' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877058' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your action doc</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877059' data-ss-event-type='button' data-ss-lecture-id='43877059' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877059' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The definition of leadership</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:32)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409351-section_name_background_color' data-release-date="2022-10-09 00:00:00 UTC" data-days-until-dripped="0" data-is-dripped-by-date="true" data-course-id="1936485"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Week 1: Product marketing strategy <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877121' data-ss-event-type='button' data-ss-lecture-id='43877121' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877121' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Creating a product marketing strategy</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877122' data-ss-event-type='button' data-ss-lecture-id='43877122' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877122' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Driving strategy with product marketing</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877123' data-ss-event-type='button' data-ss-lecture-id='43877123' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877123' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Segmentation</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:02)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877124' data-ss-event-type='button' data-ss-lecture-id='43877124' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877124' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Customer segmentation [Q&A with Unbounce]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877125' data-ss-event-type='button' data-ss-lecture-id='43877125' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877125' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Changes to your messaging</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:34)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877126' data-ss-event-type='button' data-ss-lecture-id='43877126' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877126' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your approach to positioning</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:50)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877127' data-ss-event-type='button' data-ss-lecture-id='43877127' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877127' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Indoctrinate your team in your strategy</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:47)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877128' data-ss-event-type='button' data-ss-lecture-id='43877128' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877128' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Consistency in your content</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:33)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877129' data-ss-event-type='button' data-ss-lecture-id='43877129' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877129' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: PMM strategies for mobile apps [Etsy]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877130' data-ss-event-type='button' data-ss-lecture-id='43877130' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877130' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: PMM strategies for a freemium product [HubSpot]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877131' data-ss-event-type='button' data-ss-lecture-id='43877131' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877131' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat: Phill Agnew, Hotjar</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877132' data-ss-event-type='button' data-ss-lecture-id='43877132' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877132' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat: Devon O'Rourke, Fluvio</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877133' data-ss-event-type='button' data-ss-lecture-id='43877133' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877133' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The unique challenges/opportunities of leading at a start-up</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:37)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877134' data-ss-event-type='button' data-ss-lecture-id='43877134' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877134' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat: Jeff Schaffzin, Genysys</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877135' data-ss-event-type='button' data-ss-lecture-id='43877135' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877135' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: A Start-up strategy slide deck</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877136' data-ss-event-type='button' data-ss-lecture-id='43877136' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877136' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #1 - Product marketing strategy</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877137' data-ss-event-type='button' data-ss-lecture-id='43877137' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877137' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework #1 - product marketing strategy</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877138' data-ss-event-type='button' data-ss-lecture-id='43877138' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877138' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[LIVE] Your weekly presentation with Snow Software</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409351-section_name_background_color' data-release-date="2022-10-16 00:00:00 UTC" data-days-until-dripped="0" data-is-dripped-by-date="true" data-course-id="1936485"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Week 2: Building a product marketing team <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877090' data-ss-event-type='button' data-ss-lecture-id='43877090' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877090' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Building a product marketing team</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:42)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877091' data-ss-event-type='button' data-ss-lecture-id='43877091' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877091' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Product marketing team structures</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877092' data-ss-event-type='button' data-ss-lecture-id='43877092' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877092' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">PMM team structures [examples]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877093' data-ss-event-type='button' data-ss-lecture-id='43877093' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877093' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">A new function for PMM?</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:05)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877094' data-ss-event-type='button' data-ss-lecture-id='43877094' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877094' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to structure your PMM team internally</span> <span class="block__curriculum__section__list__item__lecture-duration">(19:15)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877095' data-ss-event-type='button' data-ss-lecture-id='43877095' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877095' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: How to build and structure a PMM team</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877096' data-ss-event-type='button' data-ss-lecture-id='43877096' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877096' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: Built to scale - product marketing at Uber</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877097' data-ss-event-type='button' data-ss-lecture-id='43877097' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877097' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The recruitment process</span> <span class="block__curriculum__section__list__item__lecture-duration">(31:30)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877098' data-ss-event-type='button' data-ss-lecture-id='43877098' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877098' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Interview questions & tasks</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877099' data-ss-event-type='button' data-ss-lecture-id='43877099' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877099' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat: Tamara Grominsky, Unbounce</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877100' data-ss-event-type='button' data-ss-lecture-id='43877100' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877100' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat: Jennifer Bunting, LinkedIn</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877101' data-ss-event-type='button' data-ss-lecture-id='43877101' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877101' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #2 - Building a product marketing team</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877102' data-ss-event-type='button' data-ss-lecture-id='43877102' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877102' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework #2 - building a PMM team</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877103' data-ss-event-type='button' data-ss-lecture-id='43877103' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877103' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[LIVE] Your weekly presentation with Clari</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409351-section_name_background_color' data-release-date="2022-10-23 00:00:00 UTC" data-days-until-dripped="0" data-is-dripped-by-date="true" data-course-id="1936485"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Week 3: Team management <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877139' data-ss-event-type='button' data-ss-lecture-id='43877139' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877139' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Defining your leadership style</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:10)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877140' data-ss-event-type='button' data-ss-lecture-id='43877140' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877140' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">'Hard' and 'soft' leadership skills</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:54)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877141' data-ss-event-type='button' data-ss-lecture-id='43877141' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877141' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Hard & soft skills [Q&A with Uber]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877142' data-ss-event-type='button' data-ss-lecture-id='43877142' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877142' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Making the hard decisions</span> <span class="block__curriculum__section__list__item__lecture-duration">(14:45)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877143' data-ss-event-type='button' data-ss-lecture-id='43877143' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877143' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Retaining and upskilling top talent</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:42)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877144' data-ss-event-type='button' data-ss-lecture-id='43877144' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877144' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Developing a high performance team</span> <span class="block__curriculum__section__list__item__lecture-duration">(13:03)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877145' data-ss-event-type='button' data-ss-lecture-id='43877145' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877145' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Delegation and briefing</span> <span class="block__curriculum__section__list__item__lecture-duration">(9:18)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877146' data-ss-event-type='button' data-ss-lecture-id='43877146' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877146' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat: Tamara Niesen, Shopify</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877147' data-ss-event-type='button' data-ss-lecture-id='43877147' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877147' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: Leading, building, and growing great PMMs [airSlate]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877148' data-ss-event-type='button' data-ss-lecture-id='43877148' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877148' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #3 - Team management</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877149' data-ss-event-type='button' data-ss-lecture-id='43877149' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877149' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework #3 - team management</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877150' data-ss-event-type='button' data-ss-lecture-id='43877150' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877150' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[LIVE] Your weekly presentation with Quantum Metric</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409351-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="false" data-course-id="1936485"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Week 4: Pricing, budgets & impact <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877151' data-ss-event-type='button' data-ss-lecture-id='43877151' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877151' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pricing, budgets & impact</span> <span class="block__curriculum__section__list__item__lecture-duration">(15:07)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877152' data-ss-event-type='button' data-ss-lecture-id='43877152' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877152' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pricing strategies</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:22)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877153' data-ss-event-type='button' data-ss-lecture-id='43877153' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877153' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: How to get a seat at the pricing table</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877154' data-ss-event-type='button' data-ss-lecture-id='43877154' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877154' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: pricing and packaging roadmaps to grow revenue [Zuora]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877155' data-ss-event-type='button' data-ss-lecture-id='43877155' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877155' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Product marketing + pricing [Q&A with Toast]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877156' data-ss-event-type='button' data-ss-lecture-id='43877156' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877156' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: The psychology behind pricing [Brandwatch]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877157' data-ss-event-type='button' data-ss-lecture-id='43877157' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877157' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #4 - Pricing, budgets & impact</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877158' data-ss-event-type='button' data-ss-lecture-id='43877158' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877158' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework #4 - pricing, budgets & impact</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877159' data-ss-event-type='button' data-ss-lecture-id='43877159' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877159' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[LIVE] Your weekly presentation</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877160' data-ss-event-type='button' data-ss-lecture-id='43877160' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877160' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your Mid-Point feedback</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409351-section_name_background_color' data-release-date="2022-11-03 00:00:00 UTC" data-days-until-dripped="0" data-is-dripped-by-date="true" data-course-id="1936485"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Week 5: Data <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877060' data-ss-event-type='button' data-ss-lecture-id='43877060' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877060' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Being data-driven</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:15)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877061' data-ss-event-type='button' data-ss-lecture-id='43877061' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877061' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The data your leaders care about</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:51)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877062' data-ss-event-type='button' data-ss-lecture-id='43877062' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877062' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Tying PMM to revenue</span> <span class="block__curriculum__section__list__item__lecture-duration">(14:48)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877063' data-ss-event-type='button' data-ss-lecture-id='43877063' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877063' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Handling objections</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:29)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877064' data-ss-event-type='button' data-ss-lecture-id='43877064' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877064' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your dashboard and messaging success</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:09)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877065' data-ss-event-type='button' data-ss-lecture-id='43877065' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877065' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Data visualization</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:59)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877066' data-ss-event-type='button' data-ss-lecture-id='43877066' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877066' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat: Aaron Brennan, airSlate</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877067' data-ss-event-type='button' data-ss-lecture-id='43877067' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877067' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #5 - Data</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877068' data-ss-event-type='button' data-ss-lecture-id='43877068' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877068' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework #5 - data</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877069' data-ss-event-type='button' data-ss-lecture-id='43877069' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877069' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[LIVE] Your weekly presentation</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409351-section_name_background_color' data-release-date="2022-11-10 00:00:00 UTC" data-days-until-dripped="0" data-is-dripped-by-date="true" data-course-id="1936485"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Week 6: Project management & go-to-market <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877104' data-ss-event-type='button' data-ss-lecture-id='43877104' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877104' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your role as a project leader</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:18)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877105' data-ss-event-type='button' data-ss-lecture-id='43877105' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877105' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Goals and prioritization</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:44)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877106' data-ss-event-type='button' data-ss-lecture-id='43877106' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877106' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Motivation and cohesion</span> <span class="block__curriculum__section__list__item__lecture-duration">(7:50)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877107' data-ss-event-type='button' data-ss-lecture-id='43877107' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877107' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Planning and execution</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:44)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877108' data-ss-event-type='button' data-ss-lecture-id='43877108' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877108' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Discuss pricing and packaging early</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:48)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877109' data-ss-event-type='button' data-ss-lecture-id='43877109' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877109' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Product launches</span> <span class="block__curriculum__section__list__item__lecture-duration">(10:51)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877110' data-ss-event-type='button' data-ss-lecture-id='43877110' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877110' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat: Yoni Solomon, Uptime</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877111' data-ss-event-type='button' data-ss-lecture-id='43877111' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877111' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat: Chris Hines, ZScaler</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877112' data-ss-event-type='button' data-ss-lecture-id='43877112' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877112' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #6 - Project management & go-to-market</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877113' data-ss-event-type='button' data-ss-lecture-id='43877113' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877113' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework #6 - project management & GTM</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877114' data-ss-event-type='button' data-ss-lecture-id='43877114' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877114' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[LIVE] Your weekly presentation</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409351-section_name_background_color' data-release-date="2022-11-17 00:00:00 UTC" data-days-until-dripped="0" data-is-dripped-by-date="true" data-course-id="1936485"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Week 7: Influence & being cross-functional [November 21st] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877070' data-ss-event-type='button' data-ss-lecture-id='43877070' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877070' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Level-up your ability to influence people</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877072' data-ss-event-type='button' data-ss-lecture-id='43877072' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877072' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Owning your professional development</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:22)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877074' data-ss-event-type='button' data-ss-lecture-id='43877074' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877074' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Cross-functional relationships</span> <span class="block__curriculum__section__list__item__lecture-duration">(30:25)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877075' data-ss-event-type='button' data-ss-lecture-id='43877075' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877075' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Analyst relations</span> <span class="block__curriculum__section__list__item__lecture-duration">(10:00)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877076' data-ss-event-type='button' data-ss-lecture-id='43877076' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877076' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Product-led growth</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:45)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877077' data-ss-event-type='button' data-ss-lecture-id='43877077' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877077' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: Product-led growth - the rise of the user [OpenView]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877078' data-ss-event-type='button' data-ss-lecture-id='43877078' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877078' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">A PMMs guide to product-led growth</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877079' data-ss-event-type='button' data-ss-lecture-id='43877079' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877079' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam #7 - Influencer & being cross-functional</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877080' data-ss-event-type='button' data-ss-lecture-id='43877080' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877080' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework #7 - influence & being cross-functional</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877081' data-ss-event-type='button' data-ss-lecture-id='43877081' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877081' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[LIVE] Your weekly presentation with 6sense</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409351-section_name_background_color' data-release-date="2022-11-24 00:00:00 UTC" data-days-until-dripped="0" data-is-dripped-by-date="true" data-course-id="1936485"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Week 8: Progressing to the C-suite <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877115' data-ss-event-type='button' data-ss-lecture-id='43877115' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877115' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">An intro to week 8</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877116' data-ss-event-type='button' data-ss-lecture-id='43877116' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877116' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">PMM perceptions among the C-suite</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877117' data-ss-event-type='button' data-ss-lecture-id='43877117' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877117' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The Growth CMO</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877118' data-ss-event-type='button' data-ss-lecture-id='43877118' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877118' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bonus: How to become a translator for the C-suite [Oracle]</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877119' data-ss-event-type='button' data-ss-lecture-id='43877119' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877119' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[LIVE] Your weekly presentation with ARION & Bodo.ai</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877120' data-ss-event-type='button' data-ss-lecture-id='43877120' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877120' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework #8 - setting your sights on the C-suite</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164409351-section_name_background_color' data-release-date="2022-12-02 00:00:00 UTC" data-days-until-dripped="0" data-is-dripped-by-date="true" data-course-id="1936485"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Wrap up <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877082' data-ss-event-type='button' data-ss-lecture-id='43877082' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877082' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Resource library</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877083' data-ss-event-type='button' data-ss-lecture-id='43877083' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877083' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fancy leaving a review?</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877084' data-ss-event-type='button' data-ss-lecture-id='43877084' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877084' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your feedback</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877085' data-ss-event-type='button' data-ss-lecture-id='43877085' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877085' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Lets get social</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877086' data-ss-event-type='button' data-ss-lecture-id='43877086' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877086' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Certified and #Proud</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164409351-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1936485' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pmm-leadership-accelerator/lectures/43877087' data-ss-event-type='button' data-ss-lecture-id='43877087' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pmm-leadership-accelerator/lectures/43877087' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Learn. Level-up. 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Your dedicated Slack channel will be open from the moment you register and forevermore once the program's concluded.</span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);"><br class="softbreak">Q: Who’s this program for?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A:</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> This program’s built with Senior Product Marketing Managers, Product Marketing Leads, and Heads of Product Marketing in mind.</span><span style="color:rgb(0, 0, 0);"><br class="softbreak"><br class="softbreak">Designed specifically for those who are looking to take their first step into a leadership role or are new to the leadership role and currently managing a small PMM team. </span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);"><br class="softbreak">Q: How long will I get access to the self-paced content once the program’s over?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A: </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">Forever. Pay once, get access to all the curriculum content, bonus footage, fireside chats, exams, coursework, alumni, templates, and frameworks, for life.</span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);"><br class="softbreak">Q: What time will the live sessions take place?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A: </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">We’ve positioned the live, weekly presentations at the most universally friendly time we can find. They’ll be morning time (9am) for those in a PST timezone, midday for those in an EST timezone, and early evening for all our European folks.</span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);"><br class="softbreak">Q: Will I get recordings from the live, weekly presentations?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A:</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> 100%. We’ll upload the presentation recording and slide deck into your dashboard a day or two after the session and then they’ll be yours to refer back to as often as you like, for as long as you like.</span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);"><br class="softbreak">Q: How long will the program take to complete?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A:</strong><span style="background-color:transparent;color:rgb(0, 0, 0);"> Eight weeks. After that, the weekly presentations, coursework, exams, etc., will come to an end, however, you’ll have access to all the materials to learn from for life. The alumni channel will be an eternal resource too, to stay in touch with and learn from your fellowship program peers.</span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);"><br class="softbreak">Q: How different are these materials from those in the PMA membership plan?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A: </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">In short, very. You’ll not find the content in our curriculum or fireside chats </span><em style="background-color:transparent;color:rgb(0, 0, 0);">anywhere</em><span style="background-color:transparent;color:rgb(0, 0, 0);"> else. The same applies to the live presentation too - these will be delivered live on the day and will be 100% exclusive to you and your fellows. Our fellowship program is the </span><em style="background-color:transparent;color:rgb(0, 0, 0);">only</em><span style="background-color:transparent;color:rgb(0, 0, 0);"> place you can tap into these materials.</span><br class="softbreak"><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164409353-top { padding-top: 22.400000000000002px; } .b-164409353-bottom { padding-bottom: 22.400000000000002px; } .b-164409353-card_style { --card_style: grid; } .b-164409353-gutter_width { --gutter-width: 24px; } .b-164409353-content_width { max-width: 960px; } .b-164409353-heading_color { color: #36414D; } .b-164409353-background_color { background-color: #ffffff; } .b-164409353-card_border_color { border-color: #000000; } .b-164409353-card_border_width { border-width: 0px; } .b-164409353-card_border_radius { border-radius: 0px; } .b-164409353-card_text_alignment { text-align: center; } .b-164409353-button_border_radius { border-radius: 5px; } .b-164409353-card_background_color { background-color: #FFFFFF; }</style> <div class="course-block block featured_products " id="block-164409353"> <style> .block__featured-products__heading_text.b-164409353-heading_color { color: #36414D; } .block__featured-products.b-164409353-background_color { background-color: #ffffff; } .block__featured-products .b-164409353-card_border_color, .block__featured-products .b-164409353-card_border_width { border: 0px solid #000000; } .block__featured-products .b-164409353-card_text_alignment .featured-product-card__content__title, .block__featured-products .b-164409353-card_text_alignment .course-card__content__subtitle { text-align: center; } .featured-product-card.b-164409353-card_background_color { background-color: #FFFFFF; } .block__featured-products__button .b-164409353-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164409353-top { padding-top: 40px; } .b-164409353-bottom { padding-bottom: 40px; } .b-164409353-gutter_width .block__columns, .b-164409353-gutter_width .block__columns__fixed { grid-column-gap: 24px; } } </style> <section class="bl block__featured-products block__featured-products__cards block__columns-per-row--3 b-164409353-top b-164409353-bottom b-164409353-gutter_width b-164409353-background_color"> <div class="block__featured-products__heading_text b-164409353-heading_color rich-text"><h4> <span style="color:rgb(0, 0, 0);">Check out our other courses</span><br class="softbreak"> </h4></div> <div class="block__columns b-164409353-content_width">  <div data-featured-product-type="Course" data-featured-product-id="1315827" class="featured-product-card card-style-grid block__column b-164409353-card_background_color b-164409353-card_border_color b-164409353-card_border_width b-164409353-card_border_radius b-164409353-card_text_alignment"> <a href="/p/product-marketing-certified-leadership">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/DiElM6npT12ntCmRLyME" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Product Marketing Certified: Leadership"> Product Marketing Certified: Leadership </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1315827" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Supercharge your career. Become a leader. Get Leadership Certified."> Supercharge your career. Become a leader. Get Leadership Certified. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/BSjmXuTeSDuKWDjYTz42" alt="PMA | Leadership Certified" /> <p class="featured-product-card__author__name" title="PMA | Leadership Certified"> PMA | Leadership Certified </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1315827" data-featured-product-id="1315827"> % </span> COMPLETE </div>  <p data-include-vat-price=3197887 class="featured-product-card__meta__item featured-product-card__price"> $1,499 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1998698" class="featured-product-card card-style-grid block__column 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product marketing certified"> Establish your influence, authority and strategic value with advanced product marketing certified </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1998698" data-featured-product-id="1998698"> % </span> COMPLETE </div>  <p data-include-vat-price=4561237 class="featured-product-card__meta__item featured-product-card__price"> $1,399 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1112046" class="featured-product-card card-style-grid block__column b-164409353-card_background_color b-164409353-card_border_color b-164409353-card_border_width b-164409353-card_border_radius b-164409353-card_text_alignment"> <a href="/p/product-marketing-certified-core-team">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://www.filepicker.io/api/file/AwEjUWlhQgGJVL5fkIpi" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Product Marketing Core | Teams"> Product Marketing Core | Teams </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1112046" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Level up your team’s product marketing efforts."> Level up your team’s product marketing efforts. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1112046" data-featured-product-id="1112046"> % </span> COMPLETE </div>  <p data-include-vat-price=2372167 class="featured-product-card__meta__item featured-product-card__price"> $1,299 </p> </div> </div> </a> </div> </div> <div class="block__featured-products__button"> <a 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