Using Plain Language (As explained by the U.S. Government) - Blog

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</div> <ol class='ipsStream ipsStream_withTimeline ipsList_reset' data-role='streamContent'> <li class='ipsStreamItem_time' data-timeType='past_hour'>Past hour</li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732174109" data-indexclass="IPSorums\Topic\Post" data-indexid="61587"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img 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</li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732174048" data-indexclass="IPS\wins\Win" data-indexid="4379"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4379" data-linktype="link" data-searchable> I've had around 8 leads this month and booked 4 paying clients already with the new questionnaire. Thanks for all the help! JB </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4379" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T07:27:28Z' title='11/21/2024 02:27 AM' data-short='13 min'>13 minutes ago</time></a> </li> </ul> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732173998" data-indexclass="IPS\cms\Records\Comment1" data-indexid="29515"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Course Comment"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover 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profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=findComment&comment=61586" data-linktype="link" data-searchable> Ben Resnick's Journal</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" 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data-role="activityItem" data-timestamp="1732130235" data-indexclass="IPSorums\Topic\Post" data-indexid="61581"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a 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class='ipsStreamItem_contentType' data-ipsTooltip title='Status Update'><i class='fa fa-user'></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div> <h2 class='ipsType_reset ipsStreamItem_title ipsStreamItem_titleSmall ipsType_break'> <ul class='ipsList_inline ipsList_noSpacing'> <li> <strong> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> </strong> </li> <li>  <i class='fa 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data-timestamp="1732121115" data-indexclass="IPS\wins\Win" data-indexid="4377"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4377" data-linktype="link" data-searchable> I've been subscribed for a while, your newsletter has helped me become a better marketer! 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I've been applying your 3 Small Monthly Goals and it's been a real game-changer for my productivity and my mental health. David </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4376" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-20T16:39:55Z' title='11/20/2024 11:39 AM' data-short='15 hr'>15 hours ago</time></a> </li> </ul> </div> </div> </div> </li> <li class='ipsStreamItem_time' data-timeType='last_week'>Last week</li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732041829" data-indexclass="IPS\cms\Records10" data-indexid="88"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Clip"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover 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ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/seo/" class='ipsTag' title="Find other content tagged with 'seo'" rel="tag" data-tag-label="seo"><span>seo</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/homepage/" class='ipsTag' title="Find other content tagged with 'homepage'" rel="tag" data-tag-label="homepage"><span>homepage</span></a> </li> <li class='ipsType_small'> <span class='ipsType_light ipsCursor_pointer' data-ipsMenu id='elTags_1586347174'>(and 1 more) <i class='fa fa-caret-down ipsJS_show'></i></span> <div class='ipsHide ipsMenu ipsMenu_normal ipsPad_half cTagPopup' id='elTags_1586347174_menu'> <p class='ipsType_medium ipsType_reset ipsType_light'>Tagged with:</p> <ul class='ipsTags ipsList_inline ipsGap:1'> <li > <a href="https://copywritingcourse.com/tags/seo/" class='ipsTag' title="Find other content tagged with 'seo'" rel="tag" data-tag-label="seo"><span>seo</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/homepage/" class='ipsTag' title="Find other content tagged with 'homepage'" rel="tag" data-tag-label="homepage"><span>homepage</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/website/" class='ipsTag' title="Find other content tagged with 'website'" rel="tag" data-tag-label="website"><span>website</span></a> </li> </ul> </div> </li> </ul> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/clips/page-speed-on-a-homepage-vs-copy-layout-r88/" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-19T18:43:49Z' title='11/19/2024 01:43 PM' data-short='1 dy'>Tuesday at 01:43 PM</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> posted a clip in <a href="https://copywritingcourse.com/clips/">Office Hours</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732040037" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9522"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=findComment&comment=9522" data-linktype="link" data-searchable> How To Do SEO Research For A Blog (Using Free Apps, ChatGPT, and Paid Apps)</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light 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href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/seo-blog-22/">SEO's SEO Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732038438" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9519"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9519" data-linktype="link" data-searchable> Rebrands and pivots that made companies more money.</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9519" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-19T17:47:18Z' title='11/19/2024 12:47 PM' data-short='1 dy'>Tuesday at 12:47 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9519" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 6 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> commented on <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732038129" data-indexclass="IPSorums\Topic\Post" data-indexid="61578"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/16969-rural-health-consultant-email-2a-first-solution-of-four/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/16969-rural-health-consultant-email-2a-first-solution-of-four/?do=findComment&comment=61578" data-linktype="link" data-searchable> Rural Health Consultant Email 2A: First Solution of Four</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/16969-rural-health-consultant-email-2a-first-solution-of-four/?do=findComment&comment=61578" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-19T17:42:09Z' title='11/19/2024 12:42 PM' data-short='1 dy'>Tuesday at 12:42 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/16969-rural-health-consultant-email-2a-first-solution-of-four/?do=findComment&comment=61578" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 5 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> replied to <a href='https://copywritingcourse.com/profile/12840-gourav-bhattacharyya/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/12840-gourav-bhattacharyya/?do=hovercard' title="Go to Gourav Bhattacharyya's profile" class="ipsType_break">Gourav Bhattacharyya</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> <li class='ipsType_small'> <span class='ipsType_light ipsCursor_pointer' data-ipsMenu id='elTags_124278940'>(and 1 more) <i class='fa fa-caret-down ipsJS_show'></i></span> <div class='ipsHide ipsMenu ipsMenu_normal ipsPad_half cTagPopup' id='elTags_124278940_menu'> <p class='ipsType_medium ipsType_reset ipsType_light'>Tagged with:</p> <ul class='ipsTags ipsList_inline ipsGap:1'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/content/" class='ipsTag' title="Find other content tagged with 'content'" rel="tag" data-tag-label="content"><span>content</span></a> </li> </ul> </div> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732037797" data-indexclass="IPSorums\Topic\Post" data-indexid="61577"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/16962-what-you-think-about-this-copy-and-what-should-i-improve/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/16962-what-you-think-about-this-copy-and-what-should-i-improve/?do=findComment&comment=61577" data-linktype="link" data-searchable> What you think about this copy, and what should I improve</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/16962-what-you-think-about-this-copy-and-what-should-i-improve/?do=findComment&comment=61577" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-19T17:36:37Z' title='11/19/2024 12:36 PM' data-short='1 dy'>Tuesday at 12:36 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/16962-what-you-think-about-this-copy-and-what-should-i-improve/?do=findComment&comment=61577" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 10 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> replied to <a href='https://copywritingcourse.com/profile/13305-youssef-bannour/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13305-youssef-bannour/?do=hovercard' title="Go to Youssef Bannour's profile" class="ipsType_break">Youssef Bannour</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732037749" data-indexclass="IPS\cms\Records\Comment1" data-indexid="29512"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Course Comment"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/make-your-first-100/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/make-your-first-100/?do=findComment&comment=29512" data-linktype="link" data-searchable> Make Your First $100 As A Freelancer</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/courses/become-a-copywriter-course/make-your-first-100/?do=findComment&comment=29512" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-19T17:35:49Z' title='11/19/2024 12:35 PM' data-short='1 dy'>Tuesday at 12:35 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/make-your-first-100/?do=findComment&comment=29512" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 17 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s lesson in <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/">Become a Copywriter</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732037617" data-indexclass="IPS\cms\Records\Comment10" data-indexid="29511"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Clip Comment"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/clips/creating-a-%E2%80%9Cdivorce-quiz%E2%80%9D-for-a-popular-instagram-page-designed-to-capture-emails-r87/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/clips/creating-a-%E2%80%9Cdivorce-quiz%E2%80%9D-for-a-popular-instagram-page-designed-to-capture-emails-r87/?do=findComment&comment=29511" data-linktype="link" data-searchable> Creating a “divorce quiz” for a popular Instagram page, designed to capture emails</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/clips/creating-a-%E2%80%9Cdivorce-quiz%E2%80%9D-for-a-popular-instagram-page-designed-to-capture-emails-r87/?do=findComment&comment=29511" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-19T17:33:37Z' title='11/19/2024 12:33 PM' data-short='1 dy'>Tuesday at 12:33 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/clips/creating-a-%E2%80%9Cdivorce-quiz%E2%80%9D-for-a-popular-instagram-page-designed-to-capture-emails-r87/?do=findComment&comment=29511" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> commented on <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a>'s clip in <a href="https://copywritingcourse.com/clips/">Office Hours</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/email/" class='ipsTag' title="Find other content tagged with 'email'" rel="tag" data-tag-label="email"><span>email</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/build%20a%20product/" class='ipsTag' title="Find other content tagged with 'build a product'" rel="tag" data-tag-label="build a product"><span>build a product</span></a> </li> <li class='ipsType_small'> <span class='ipsType_light ipsCursor_pointer' data-ipsMenu id='elTags_1443387280'>(and 1 more) <i class='fa fa-caret-down ipsJS_show'></i></span> <div class='ipsHide ipsMenu ipsMenu_normal ipsPad_half cTagPopup' id='elTags_1443387280_menu'> <p class='ipsType_medium ipsType_reset ipsType_light'>Tagged with:</p> <ul class='ipsTags ipsList_inline ipsGap:1'> <li > <a href="https://copywritingcourse.com/tags/email/" class='ipsTag' title="Find other content tagged with 'email'" rel="tag" data-tag-label="email"><span>email</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/build%20a%20product/" class='ipsTag' title="Find other content tagged with 'build a product'" rel="tag" data-tag-label="build a product"><span>build a product</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/social%20media/" class='ipsTag' title="Find other content tagged with 'social media'" rel="tag" data-tag-label="social media"><span>social media</span></a> </li> </ul> </div> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1731985227" data-indexclass="IPS\wins\Win" data-indexid="4375"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4375" data-linktype="link" data-searchable> I love all the tips for ways to earn money! GW </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4375" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-19T03:00:27Z' title='11/18/2024 10:00 PM' data-short='2 dy'>Monday at 10:00 PM</time></a> </li> </ul> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1731952659" data-indexclass="IPS\cms\Records\Comment1" data-indexid="29508"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Course Comment"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/12832-karelle-chienkoua/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/12832-karelle-chienkoua/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to karelle chienkoua's profile"> <img src='data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%201024%22%20style%3D%22background%3A%2362a8c4%22%3E%3Cg%3E%3Ctext%20text-anchor%3D%22middle%22%20dy%3D%22.35em%22%20x%3D%22512%22%20y%3D%22512%22%20fill%3D%22%23ffffff%22%20font-size%3D%22700%22%20font-family%3D%22-apple-system%2C%20BlinkMacSystemFont%2C%20Roboto%2C%20Helvetica%2C%20Arial%2C%20sans-serif%22%3EK%3C%2Ftext%3E%3C%2Fg%3E%3C%2Fsvg%3E' alt='karelle chienkoua' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/freelance-email-templates/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/freelance-email-templates/?do=findComment&comment=29508" data-linktype="link" data-searchable> Freelance Email Templates</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/courses/become-a-copywriter-course/freelance-email-templates/?do=findComment&comment=29508" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-18T17:57:39Z' title='11/18/2024 12:57 PM' data-short='2 dy'>Monday at 12:57 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/freelance-email-templates/?do=findComment&comment=29508" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 6 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/12832-karelle-chienkoua/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/12832-karelle-chienkoua/?do=hovercard' title="Go to karelle chienkoua's profile" class="ipsType_break">karelle chienkoua</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s lesson in <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/">Become a Copywriter</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1731888270" data-indexclass="IPS\wins\Win" data-indexid="4374"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4374" data-linktype="link" data-searchable> Thanks for the rewrite on my questionnaire form. I've had three leads so far this month already. Before your rewrite, I was getting, on average, two a month. Thanks! PW </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4374" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-18T00:04:30Z' title='11/17/2024 07:04 PM' data-short='3 dy'>Sunday at 07:04 PM</time></a> </li> </ul> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1731864470" data-indexclass="IPS\cms\Records10" data-indexid="86"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Clip"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span><a href="https://copywritingcourse.com/clips/taking-a-blog-post-and-splitting-it-into-5-different-blog-posts-and-turning-those-into-emails-r86/?do=getNewComment" title="Go to first unread post" data-linktype="star" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a></span> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/clips/taking-a-blog-post-and-splitting-it-into-5-different-blog-posts-and-turning-those-into-emails-r86/" data-linktype="link" data-searchable> Taking a blog post and splitting it into 5 different blog posts, and turning those into emails</a> </span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/emails/" class='ipsTag' title="Find other content tagged with 'emails'" rel="tag" data-tag-label="emails"><span>emails</span></a> </li> </ul> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/clips/taking-a-blog-post-and-splitting-it-into-5-different-blog-posts-and-turning-those-into-emails-r86/" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-17T17:27:50Z' title='11/17/2024 12:27 PM' data-short='3 dy'>Sunday at 12:27 PM</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> posted a clip in <a href="https://copywritingcourse.com/clips/">Office Hours</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1731861609" data-indexclass="IPS\cms\Records\Comment10" data-indexid="29507"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Clip Comment"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/clips/ai-software-homepage-can-be-upgraded-with-a-simple-gif-r85/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/clips/ai-software-homepage-can-be-upgraded-with-a-simple-gif-r85/?do=findComment&comment=29507" data-linktype="link" data-searchable> AI software homepage can be upgraded with a simple gif</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/clips/ai-software-homepage-can-be-upgraded-with-a-simple-gif-r85/?do=findComment&comment=29507" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-17T16:40:09Z' title='11/17/2024 11:40 AM' data-short='3 dy'>Sunday at 11:40 AM</time></a> </li> <li> <a href="https://copywritingcourse.com/clips/ai-software-homepage-can-be-upgraded-with-a-simple-gif-r85/?do=findComment&comment=29507" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' 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ipsResponsive_pull'> <article class='ipsContained ipsSpacer_top ipsBox ipsResponsive_pull'> <div class='ipsPageHeader ipsPadding_horizontal ipsPadding_top ipsClearfix ipsType_noUnderline'> <div class='ipsFlex ipsFlex-ai:center ipsFlex-fw:wrap ipsGap:4 ipsType_center'> <div class='ipsFlex-flex:11'> <h1 class='ipsType_pageTitle ipsType_largeTitle ipsContained_container ipsType_pagesLargeTitle'> <span class='ipsType_break ipsContained'>Using Plain Language (As explained by the U.S. Government)</span> </h1> </div> </div> <ul class="cBlog_grid_item__header-stats"> <li> <span class='ipsUserPhoto ipsUserPhoto_tiny '> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </span> </li> <li><a href="https://copywritingcourse.com/profile/1-neville/" class='ipsType_noUnderline'>Neville</a></li> <li><time datetime='2018-12-29T00:20:23Z' title='12/29/2018 12:20 AM' data-short='5 yr'>December 29, 2018</time></li> <li> <a href='https://copywritingcourse.com/plain-language/#comments' title='View comments' class='ipsType_noUnderline'>💬 22</a> </li> </ul> </div> <div class='ipsClearfix ipsPadding_horizontal ipsPadding_bottom '> <section class="ipsType_richText ipsContained ipsType_normal" data-controller='core.front.core.lightboxedImages'><p style="text-align: center;"> <a href="https://copywritingcourse.com/plain-language/" rel=""><img alt="faa-logo.png" class="aligncenter wp-image-7058" data-ratio="100.00" height="400" style="height: auto; width: 280px;" width="400" data-src="https://copywritingcourse.com/wp-content/uploads/faa-logo.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"></a> </p> <p> Holy cow....do you know the U.S. Government made a course about basic copywriting? They call this using "Plain Language." </p> <p> This course was created by the Federal Aviation Administration, the part of the government in charge of all civil aviation (if you've ever flown on a plane, much of your flight from air traffic control to safety procedures to maintenance standards have been dictated by the FAA). </p> <p> Because they deal in such a life-or-death industry, the FAA wants people to speak in PLAIN LANGUAGE that isn't confusing. This is similar to why people in marketing want to have "Plain Language" copywriting also. Our job isn't to impress people with how smart our language looks, it's to show someone why they should buy a product. </p> <p> You can see the full FAA course here: </p> <p> <a href="https://www.faa.gov/about/initiatives/plain_language/basic_course/" rel="external nofollow" target="_blank">Federal Aviation Administration Plain Language Course.</a> </p> <p> ...however, some browsers will have to download special plugins to view these videos, so we've reposted them here for the general public on YouTube (under Public Domain policy). </p> <div class="newsletter-post-box-500"> <p> <strong>Quick Jump Menu:</strong> </p> <p> - <a href="#1" rel="">Part 1: Intro – What is plain language</a> </p> <p> - <a href="#2" rel="">Part 2: Why use plain language</a> </p> <p> - <a href="#3" rel="">Part 3: Plain language law and tool kit</a> </p> <p> - <a href="#4" rel="">Part 4: Plain language format tools</a> </p> <p> - <a href="#5" rel="">Part 5: Plain language word tools</a> </p> <p> - <a href="#6" rel="">Part 6: Pronouns and Active Voice</a> </p> <p> - <a href="#7" rel="">Part 7: Review and Games</a> </p> <p> - <a href="#8" rel="">Part 8: Final exam part A</a> </p> <p> - <a href="#9" rel="">Part 9: Final exam part B</a> </p> <p> - <a href="#download" rel="">Download FAA Plain Language PDF’s</a> </p> </div> <p> </p> <p> </p> <p id="1"> </p> <h1> <u>Part 1: Intro – What is plain language?</u> </h1> <p> <iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="394" id="ips_uid_2308_6" src="https://copywritingcourse.com/applications/core/interface/index.html" width="700" data-embed-src="https://www.youtube.com/embed/gJNVM-eG46w"></iframe> </p> <p> Dr. Bruce Corsino is in charge of making "Plain Language" readily available to all government agencies. Any government agency can contact him to make a special video course on how they can use Plain Language in their own agency. </p> <p> <strong>Objectives of this course:</strong> </p> <ol> <li> Define Plain Language. </li> <li> Plain vs. Non-Plain Language </li> <li> Laws and Policies </li> <li> Proofs </li> <li> Tools </li> </ol> <p> <strong>What is Plain Language?</strong> </p> <p> Plain Language is about helping your users with these 3 things: </p> <p> <strong>▶ Find what they need.</strong> </p> <p> <strong>▶ Understand what they find the FIRST time they read or hear it. </strong> </p> <p> <strong>▶ Use what they find to meet their needs.</strong> </p> <p> Plain Language is not about what you write, but what your reader understands. </p> <p> <strong>"Challenge Every Word."</strong> </p> <p> If you have 150 words, you probably don't need 50 of them. Get rid of them! </p> <p> </p> <p> </p> <p id="2"> </p> <h1> <u>Part 2: Why use plain language</u> </h1> <p> <iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="394" id="ips_uid_2308_7" src="https://copywritingcourse.com/applications/core/interface/index.html" width="700" data-embed-src="https://www.youtube.com/embed/0uKPz3SDo68"></iframe> </p> <p> Even people from ancient history valued keeping things short. Plain Language is not a new idea. </p> <p> <strong>Why use Plain Language? Because it:</strong> </p> <p> ▶ Saves time, staff, and money. </p> <p> ▶ Improves compliance. </p> <p> ▶ Affects customer satisfaction. </p> <p> ▶ Prevents lawsuits. </p> <p> ▶ Saves lives. </p> <p> ▶ Policy, law, and a civil right </p> <p> <strong>Example of The Department of Veteran Affairs:</strong> </p> <p> They got over 1,000 calls from confused customers on a letter. With a new "Plain Language" re-written letter, they only got 192 calls. </p> <p> <strong>Example of Aviation Safety:</strong> </p> <p> In a study called "Language Errors in Aviation Maintenance" showed people in other countries were making mistakes on aviation maintenance, because the manual used too much confusing language. </p> <p> They found the average reading comprehension level across the world was only a 5th grade reading level. So they implemented a rule where they only use words from the <a href="http://www.asd-ste100.org/" rel="external nofollow" target="_blank">World Wide Simplified Technical Standard</a> which uses a total of only 800 common English words. </p> <p> <strong>Example of the Challenger Space Shuttle Explosion:</strong> </p> <p> NASA found the problem was caused by communication issues between engineering departments. One of the engineering teams knew the O-rings would fail under 32 degrees, but those notes and memos were so poorly communicated, that information never got to the right places. </p> <p> </p> <p> </p> <p id="3"> </p> <h1> <u>Part 3: Plain language law and tool kit</u> </h1> <p> <iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="394" id="ips_uid_2308_8" src="https://copywritingcourse.com/applications/core/interface/index.html" width="700" data-embed-src="https://www.youtube.com/embed/Hnn0R1g-36E"></iframe> </p> <p> <strong>2010 Federal Plain Writing Act:</strong> </p> <p> Signed into law October 16th, 2010. It states that: </p> <p> ▶ Every federal agency must train employees in the practice of writing in Plain Language. </p> <p> ▶ You must insure each document you issue or revise complies with the Federal Plain Language Guidelines. </p> <p> ▶ Every federal agency must make a Plain Language guide website. </p> <p> ▶ You must appoint a Plain Language official who can report on the progress of this effort. </p> <p> ▶ You must report every year to Congress what you've done to comply with the Federal Plain Writing Act. </p> <p> <strong>Government websites created for Plain Language:</strong> </p> <p> <a href="https://Usability.gov" rel="external nofollow" target="_blank">Usability.gov</a> </p> <p> <a href="https://PlainLanguage.gov" rel="external nofollow" target="_blank">PlainLanguage.gov</a> </p> <p> </p> <p> </p> <p id="4"> </p> <h1> <u>Part 4: Plain language format tools</u> </h1> <p> <iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="394" id="ips_uid_2308_9" src="https://copywritingcourse.com/applications/core/interface/index.html" width="700" data-embed-src="https://www.youtube.com/embed/0Qn2eqOQHN4"></iframe> </p> <p> Common format tools to make things into Plain Language: </p> <ul> <li> <strong>Headings:</strong> Clearly explain something in one heading. </li> <li> <strong>Bullet Lists:</strong> Can make large amounts of text into easy to read bullet points. </li> <li> <strong>Illustrations:</strong> Some things are easier to convey with an illustration. </li> <li> <strong>Q&A Formats:</strong> Make an easy commonly asked questions section. </li> <li> <strong>Blank Space:</strong> Don't needlessly fill up the page making it difficult to read. </li> </ul> <p> The United States Postal Service made an easy-to-read postcard to inform people of what suspicious mail looks like to avoid further anthrax attacks. </p> <p> Another common useful tool is tables. One agency turned this big and ugly and confusing block of text like this... </p> <p> <img alt="using-tables-before" class="alignnone size-full wp-image-7068" height="192" style="height: auto;" width="337" data-src="https://copywritingcourse.com/wp-content/uploads/using-tables-before1.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> ...into an easy table like this: </p> <p> <img alt="using-tables-after.png" class="alignnone wp-image-7066" height="96" style="height: auto;" width="339" data-src="https://copywritingcourse.com/wp-content/uploads/using-tables-after.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Tables can help to clarify and organize lots of information. </p> <p> </p> <p> </p> <p> </p> <p id="5"> </p> <h1> <u>Part 5: Plain language word tools</u> </h1> <p> <iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="394" id="ips_uid_2308_10" src="https://copywritingcourse.com/applications/core/interface/index.html" width="700" data-embed-src="https://www.youtube.com/embed/wugWjN4HBUg"></iframe> </p> <p> <strong>Word tools include:</strong> </p> <ul> <li> Everyday words </li> <li> Verbs </li> <li> Pronouns </li> <li> Contractions </li> <li> Active voice sentences </li> <li> "Must" vs "Shall" </li> </ul> <p> <strong>Everyday Words:</strong> Taking confusing phrases and making them easy, like this: </p> <p> "Due to the fact" = Because. </p> <p> "In the event of" = If. </p> <p> "Has the capability to" = Can. </p> <p> "Utilize" = Use. </p> <p> "Promulgate" = Issue. </p> <p> "Implement" = Start. </p> <p> <strong>Free Your Verbs:</strong> Just use easy verbs to replace phrases, like: </p> <p> "Give a description of" = Describe. </p> <p> "Provide assistance with" = Help. </p> <p> "Do the construction of" = Build. </p> <p> </p> <p> </p> <p id="6"> </p> <h1> <u>Part 6: Pronouns and Active Voice</u> </h1> <p> <iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="394" id="ips_uid_2308_11" src="https://copywritingcourse.com/applications/core/interface/index.html" width="700" data-embed-src="https://www.youtube.com/embed/Ki_wBCQRKL8"></iframe> </p> <p> <strong>Pronouns:</strong> "We", "She", "It", "They." </p> <p> Using pronouns can make language easier. For example, here is a sentence without pronouns: </p> <p> <img alt="no-pronouns.png" class="alignnone size-full wp-image-7070" height="195" style="height: auto;" width="327" data-src="https://copywritingcourse.com/wp-content/uploads/no-pronouns.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Here's the same instructions with 5 pronouns, and much easier to understand: </p> <p> <img alt="with-5-pronouns.png" class="alignnone size-full wp-image-7069" height="213" style="height: auto;" width="260" data-src="https://copywritingcourse.com/wp-content/uploads/with-5-pronouns.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> </p> <p> </p> <p id="7"> </p> <h1> <u>Part 7: Review and Games</u> </h1> <p> <iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="394" id="ips_uid_2308_12" src="https://copywritingcourse.com/applications/core/interface/index.html" width="700" data-embed-src="https://www.youtube.com/embed/P3OAgFlssUY"></iframe> </p> <p> This video extensively (aka it's kinda boring) goes over some examples of using Active vs Passive pronouns. </p> <p> </p> <p> </p> <p id="8"> </p> <h1> <u>Part 8: Final exam part A</u> </h1> <p> <iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="394" id="ips_uid_2308_13" src="https://copywritingcourse.com/applications/core/interface/index.html" width="700" data-embed-src="https://www.youtube.com/embed/8AJhkBJQYDk"></iframe> </p> <p> <img alt="plain-language-quiz1.png" class="alignnone size-full wp-image-7071" height="191" style="height: auto;" width="291" data-src="https://copywritingcourse.com/wp-content/uploads/plain-language-quiz1.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> No! It's too complex. </p> <p> </p> <p> <strong>Do you think THIS is Plain Language?</strong> </p> <p> <img alt="plain-language-quiz2.png" class="alignnone size-full wp-image-7072" height="175" style="height: auto;" width="289" data-src="https://copywritingcourse.com/wp-content/uploads/plain-language-quiz2.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> No! It should be more like: </p> <p> "You must not use elevators if there is an emergency." </p> <p> </p> <p> </p> <p id="9"> </p> <h1> <u>Part 9: Final exam part B</u> </h1> <p> <iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" id="ips_uid_2308_14" src="https://copywritingcourse.com/applications/core/interface/index.html" width="700" data-embed-src="https://www.youtube.com/embed/D34wPoiS5YY"></iframe> </p> <p> A test to see if we can make complex instructions easier to understand. </p> <p> <strong>Complex way:</strong> </p> <p> <img alt="plain-language-bus-quiz.png" class="alignnone wp-image-7073" height="184" style="height: auto;" width="325" data-src="https://copywritingcourse.com/wp-content/uploads/plain-language-bus-quiz.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> <strong>Plain Language way:</strong> </p> <p> <img alt="plain-language-bus-quiz-answer.png" class="alignnone wp-image-7074" height="198" style="height: auto;" width="325" data-src="https://copywritingcourse.com/wp-content/uploads/plain-language-bus-quiz-answer.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Plain Language could have saved the Challenger Space Shuttle from exploding at launch if some crucial <a href="https://copywritingcourse.com/how-to-write-a-memo/" rel="" target="_blank">memo's</a> were written in Plain Language: </p> <p> <img alt="challenger-o-ring-memo.png" class="alignnone size-full wp-image-7075" height="245" style="height: auto;" width="381" data-src="https://copywritingcourse.com/wp-content/uploads/challenger-o-ring-memo.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Hopefully these Plain Language writing techniques can help your audience understand things much better. </p> <p> </p> <p> </p> <p id="download"> </p> <h1> <u>FAA Plain Language PDF's</u> </h1> <ul> <li> <a href="https://copywritingcourse.com/wp-content/uploads/faa-plain-language-toolkit.pdf" rel="" target="_blank">The FAA Plain Language Tool Kit (2 Page PDF)</a> </li> <li> <a href="https://copywritingcourse.com/wp-content/uploads/federal-aviation-administration-plain-language-guidelines.pdf" rel="" target="_blank">The FAA Plain Language Guidelines (112 Page PDF)</a> </li> </ul> <p> </p> <p> When us marketers are using copywriting, it's often NOT a matter of life and death. </p> <p> But with government agencies like the Federal Aviation Administration, small miscommunications can result in huge disasters, and therefore Plain Language is extremely important. Hopefully this helps! </p> <p> Sincerely, </p> <p> Neville N. Medhora - Copywriting Course </p> <p> <img alt="triple-threat-neville.png" class="alignnone wp-image-5595" height="114" style="height: auto;" width="112" data-src="https://copywritingcourse.com/wp-content/uploads/triple-threat-neville.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> </p> <p> <strong>P.S. Here's some more writing resources:</strong> </p> <ul> <li> <a href="https://youtu.be/W4gzfemW0Rc" rel="external nofollow">Plain English Summit 2018</a> </li> <li> <a href="https://www.plainlanguage.gov/media/actionoff.pdf" rel="external nofollow" target="_blank">U.S. Army staff officer writing training</a> </li> <li> <a href="https://www.usability.gov/" rel="external nofollow" target="_blank">Usability.gov</a> </li> <li> <a href="https://www.plainlanguage.gov/" rel="external nofollow" target="_blank">PlainLanguage.gov</a> </li> <li> <a href="https://copywritingcourse.com/copywriting-examples/" rel="" target="_blank">Copywriting Examples</a> </li> <li> <a href="https://www.youtube.com/kopywriting?sub_confirmation=1" rel="external nofollow" target="_blank">More Copywriting Videos</a> </li> <li> <a href="https://copywritingcourse.com/business/cfb/what-is-copywriting/" rel="" target="_blank">What Is Copywriting?</a> </li> <li> <a href="https://youtu.be/gJNVM-eG46w?list=PLT0TPVV7KPqhrpWlc33F6R73ygv6xKT9k" rel="external nofollow">Writing in Plain English </a> </li> </ul> <p> <strong>P.P.S.</strong> Please share this link with anyone who could benefit from this government writing course: </p> <p> <a href="https://copywritingcourse.com/plain-language/" rel="">https://copywritingcourse.com/plain-language/</a> </p> </section> </div> <div class='ipsItemControls'> <div data-controller='core.front.core.reaction' class='ipsItemControls_right ipsClearfix '> <div class='ipsReact ipsPos_right'> <div class='ipsReact_blurb ipsHide' data-role='reactionBlurb'> </div> </div> </div> <ul class='ipsComment_controls ipsClearfix ipsItemControls_left'> </ul> </div> </article> <div class='ipsBox ipsPadding ipsResponsive_pull ipsResponsive_showPhone ipsMargin_top'> <div class='ipsShareLinks'> <div data-followApp='cms' data-followArea='records7' data-followID='247' data-controller='core.front.core.followButton'> <a 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data-role="recommendedComments"> <h2 class='ipsType_sectionHead ipsType_large ipsType_bold ipsMargin_bottom'>Recommended Comments</h2> </div> </div> <div data-role='commentFeed' data-controller='core.front.core.moderation'> <form action="https://copywritingcourse.com/plain-language/?csrfKey=0582adca61833f7f4fe7ff4913d85dc6&do=multimodComment" method="post" data-ipsPageAction data-role='moderationTools'> <a id='comment-20261'></a> <a id='findComment-20261'></a> <article id='elComment_20261' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20261_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20261" data-quoteData='{"userid":null,"username":"Guest Carmen","timestamp":1546065522,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20261}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Carmen' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Carmen</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2018-12-29T06:38:42Z' title='12/29/2018 06:38 AM' data-short='5 yr'>December 29, 2018</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Thank you for this, Neville!</p><p> I have a habit of writing dramatically and I need to be reminded to keep copy short and to the point from time to time.</p> </div> </div> </article> <a id='comment-20262'></a> <a id='findComment-20262'></a> <article id='elComment_20262' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20262_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20262" data-quoteData='{"userid":null,"username":"Guest Sadaf","timestamp":1546097163,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20262}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Sadaf' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Sadaf</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2018-12-29T15:26:03Z' title='12/29/2018 03:26 PM' data-short='5 yr'>December 29, 2018</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Hey Neville</p><p> Thanks for this.</p> </div> </div> </article> <a id='comment-20263'></a> <a id='findComment-20263'></a> <article id='elComment_20263' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20263_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20263" data-quoteData='{"userid":null,"username":"Guest Neville Medhora","timestamp":1546102184,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20263}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville Medhora' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville Medhora</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2018-12-29T16:49:44Z' title='12/29/2018 04:49 PM' data-short='5 yr'>December 29, 2018</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> Very welcome Sadaf! I found it pretty useful too. </div> </div> </article> <a id='comment-20264'></a> <a id='findComment-20264'></a> <article id='elComment_20264' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20264_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20264" data-quoteData='{"userid":null,"username":"Guest Neville Medhora","timestamp":1546102260,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20264}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville Medhora' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville Medhora</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2018-12-29T16:51:00Z' title='12/29/2018 04:51 PM' data-short='5 yr'>December 29, 2018</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> Oh yeah.....this little mini course will snap you out of that! He goes over some specific examples in <a href="#5" rel="">Part 5</a> if you're interested in! </div> </div> </article> <a id='comment-20266'></a> <a id='findComment-20266'></a> <article id='elComment_20266' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20266_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20266" data-quoteData='{"userid":null,"username":"Guest gloria","timestamp":1546105295,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20266}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest gloria' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest gloria</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2018-12-29T17:41:35Z' title='12/29/2018 05:41 PM' data-short='5 yr'>December 29, 2018</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> "ditto" - I agree with other comments, great information and will be very useful - Thanks </div> </div> </article> <a id='comment-20267'></a> <a id='findComment-20267'></a> <article id='elComment_20267' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20267_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20267" data-quoteData='{"userid":null,"username":"Guest Neville Medhora","timestamp":1546111143,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20267}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville Medhora' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville Medhora</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2018-12-29T19:19:03Z' title='12/29/2018 07:19 PM' data-short='5 yr'>December 29, 2018</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> Glad you enjoyed it Gloria! Parts of this course are GREAT for showing to people in big companies that try to “impress” people with their words, rather than just get the point across. </div> </div> </article> <a id='comment-20268'></a> <a id='findComment-20268'></a> <article id='elComment_20268' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20268_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20268" data-quoteData='{"userid":null,"username":"Guest Felipe Trombini","timestamp":1546118554,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20268}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Felipe Trombini' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Felipe Trombini</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2018-12-29T21:22:34Z' title='12/29/2018 09:22 PM' data-short='5 yr'>December 29, 2018</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>COMUNICATION. This is crucial in aviation.</p><p> Everything is always tested and reviewed more than once.</p><p> Difficult communication is the way to avoid fatal accidents.</p> </div> </div> </article> <a id='comment-20269'></a> <a id='findComment-20269'></a> <article id='elComment_20269' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20269_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20269" data-quoteData='{"userid":null,"username":"Guest Neville Medhora","timestamp":1546119632,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20269}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville Medhora' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville Medhora</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2018-12-29T21:40:32Z' title='12/29/2018 09:40 PM' data-short='5 yr'>December 29, 2018</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Very true. In the video Dr. Bruce talks about the troubles the FAA had with their manuals being read by a wide variety of mechanics with VASTLY different reading skills, especially in other countries where English was not the first language.</p><p> By cutting down on "fancy" words and phrases, they greatly improved safety for everyone.</p> </div> </div> </article> <a id='comment-20270'></a> <a id='findComment-20270'></a> <article id='elComment_20270' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20270_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20270" data-quoteData='{"userid":null,"username":"Guest Chris","timestamp":1546170742,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20270}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Chris' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Chris</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2018-12-30T11:52:22Z' title='12/30/2018 11:52 AM' data-short='5 yr'>December 30, 2018</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Nev, thanks so much for relating this to copywriting. I work in the federal government and I have seen several iterations of courses like this. I have also done a lot in aviation. It's amazing to see how much fluff is in the reports I've seen (and written!) even <em>immediately after </em>receiving instruction on this stuff.</p><p> You're a beast! Always a unique perspective. Thanks for bringing this out of the workplace (well, my workplace) and relating it to “real” life.</p> </div> </div> </article> <a id='comment-20272'></a> <a id='findComment-20272'></a> <article id='elComment_20272' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20272_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20272" data-quoteData='{"userid":null,"username":"Guest Dan Ceballos","timestamp":1546189288,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20272}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Dan Ceballos' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Dan Ceballos</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2018-12-30T17:01:28Z' title='12/30/2018 05:01 PM' data-short='5 yr'>December 30, 2018</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>The consummate teacher, once again Neville,you take a “confusing” topic and added clarity for the masses to consume.</p><p> Tip of the hat to you sir!</p> </div> </div> </article> <a id='comment-20274'></a> <a id='findComment-20274'></a> <article id='elComment_20274' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20274_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20274" data-quoteData='{"userid":null,"username":"Guest Susanna","timestamp":1546234445,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20274}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Susanna' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Susanna</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2018-12-31T05:34:05Z' title='12/31/2018 05:34 AM' data-short='5 yr'>December 31, 2018</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> Thanks for sharing Neville. Since English isn't my first language the examples in part 7 was an Aha! for me. Now I know what to look for when editing my blog posts. </div> </div> </article> <a id='comment-20275'></a> <a id='findComment-20275'></a> <article id='elComment_20275' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20275_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20275" data-quoteData='{"userid":null,"username":"Guest Christoffer Baadsgaard","timestamp":1546260306,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20275}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Christoffer Baadsgaard' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Christoffer Baadsgaard</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2018-12-31T12:45:06Z' title='12/31/2018 12:45 PM' data-short='5 yr'>December 31, 2018</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> Thank you for posting this, Neville! Looking forward to dig deeper into it! </div> </div> </article> <a id='comment-20276'></a> <a id='findComment-20276'></a> <article id='elComment_20276' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20276_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20276" data-quoteData='{"userid":null,"username":"Guest Neville Medhora","timestamp":1546283577,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20276}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville Medhora' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville Medhora</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2018-12-31T19:12:57Z' title='12/31/2018 07:12 PM' data-short='5 yr'>December 31, 2018</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Very welcome Christoffer! I watched all the videos and took notes, and it took less than an hour (and to be honest I only watched the first few minutes of Video #6 before it got a little repetitive). </p><p> The rest I watched all the way through. Enjoy!!</p> </div> </div> </article> <a id='comment-20277'></a> <a id='findComment-20277'></a> <article id='elComment_20277' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20277_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20277" data-quoteData='{"userid":null,"username":"Guest Neville Medhora","timestamp":1546283629,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20277}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville Medhora' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville Medhora</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2018-12-31T19:13:49Z' title='12/31/2018 07:13 PM' data-short='5 yr'>December 31, 2018</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> Oh yeah this is great for non-native English speakers. In fact it was DESIGNED for a non-native English crowd. Very glad it was helpful!! </div> </div> </article> <a id='comment-20278'></a> <a id='findComment-20278'></a> <article id='elComment_20278' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20278_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20278" data-quoteData='{"userid":null,"username":"Guest Neville Medhora","timestamp":1546283652,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20278}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville Medhora' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville Medhora</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2018-12-31T19:14:12Z' title='12/31/2018 07:14 PM' data-short='5 yr'>December 31, 2018</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> Awww why thank you Dan! Hopefully Dr. Bruce did the job for me this time :) </div> </div> </article> <a id='comment-20279'></a> <a id='findComment-20279'></a> <article id='elComment_20279' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20279_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20279" data-quoteData='{"userid":null,"username":"Guest Neville Medhora","timestamp":1546283738,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20279}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville Medhora' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville Medhora</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2018-12-31T19:15:38Z' title='12/31/2018 07:15 PM' data-short='5 yr'>December 31, 2018</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>Oh wow, so this little mini course was literally right up your alley! </p><p> Government documents are typically the worst (maybe only beat out by non-profit organization documents), so by letting everyone know they need to write in "Plain Language" is great....ESPECIALLY for the aviation industry where hundreds of lives are at stake each flight!</p> </div> </div> </article> <a id='comment-20282'></a> <a id='findComment-20282'></a> <article id='elComment_20282' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20282_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20282" data-quoteData='{"userid":null,"username":"Guest Matt","timestamp":1546528252,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20282}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Matt' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Matt</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2019-01-03T15:10:52Z' title='01/03/2019 03:10 PM' data-short='5 yr'>January 3, 2019</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> Neville, thank you for putting this together. A phenomenal resource. I went through last week and love it. Right up my alley for the teaching we do. Having the team go through this weekend. Cheers! </div> </div> </article> <a id='comment-20283'></a> <a id='findComment-20283'></a> <article id='elComment_20283' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20283_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20283" data-quoteData='{"userid":null,"username":"Guest Lovelli Fuad","timestamp":1546613869,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20283}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Lovelli Fuad' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Lovelli Fuad</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2019-01-04T14:57:49Z' title='01/04/2019 02:57 PM' data-short='5 yr'>January 4, 2019</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> Brilliant, as usual. </div> </div> </article> <a id='comment-20284'></a> <a id='findComment-20284'></a> <article id='elComment_20284' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20284_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20284" data-quoteData='{"userid":null,"username":"Guest Neville Medhora","timestamp":1546722202,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20284}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville Medhora' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville Medhora</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2019-01-05T21:03:22Z' title='01/05/2019 09:03 PM' data-short='5 yr'>January 5, 2019</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> Why thank you very much Lovelli, glad you enjoyed it! </div> </div> </article> <a id='comment-20285'></a> <a id='findComment-20285'></a> <article id='elComment_20285' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20285_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20285" data-quoteData='{"userid":null,"username":"Guest Neville Medhora","timestamp":1546722240,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20285}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Neville Medhora' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Neville Medhora</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2019-01-05T21:04:00Z' title='01/05/2019 09:04 PM' data-short='5 yr'>January 5, 2019</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> My pleasure Matt! It really is like a free copy course for total newbies, and is especially great for an office environment training! </div> </div> </article> <a id='comment-20347'></a> <a id='findComment-20347'></a> <article id='elComment_20347' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20347_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20347" data-quoteData='{"userid":null,"username":"Guest Brandon Dailey","timestamp":1549139656,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20347}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Brandon Dailey' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Brandon Dailey</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2019-02-02T20:34:16Z' title='02/02/2019 08:34 PM' data-short='5 yr'>February 2, 2019</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> This mini course helped me understand that I do not need to use fancy or long words to impress or convey my point. I can use short and plain language words to achieve success. This will help me a lot as I begin my copywriting career! Thank you! </div> </div> </article> <a id='comment-20369'></a> <a id='findComment-20369'></a> <article id='elComment_20369' class='ipsBox ipsBox--child ipsComment ipsComment_parent ipsClearfix ipsClear '> <div id='comment-20369_wrap' data-controller='core.front.core.comment' data-commentApp='cms' data-commentType='records7' data-commentID="20369" data-quoteData='{"userid":null,"username":"Guest Rimvydas","timestamp":1550821478,"contentapp":"cms","contenttype":"records7","contentclass":"cms_Records7","contentid":247,"contentcommentid":20369}' class='cPost_content ipsComment_content ipsType_medium '> <div class='ipsComment_header ipsFlex ipsFlex-ai:start ipsFlex-jc:between'> <div class='ipsPhotoPanel ipsPhotoPanel_mini ipsPhotoPanel_notPhone'> <span class='ipsUserPhoto ipsUserPhoto_mini '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest Rimvydas' loading="lazy"> </span> <div> <h3 class='ipsComment_author ipsType_blendLinks'> <strong class='ipsType_normal'> Guest Rimvydas</strong> </h3> <p class='ipsComment_meta ipsType_light ipsType_medium'> Posted <time datetime='2019-02-22T07:44:38Z' title='02/22/2019 07:44 AM' data-short='5 yr'>February 22, 2019</time> </p> </div> </div> <div class='ipsType_reset ipsType_light ipsType_blendLinks ipsComment_toolWrap'> <div class='ipsResponsive_hidePhone ipsComment_badges'> <ul class='ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1'> </ul> </div> </div> </div> <div data-role='commentContent' class='ipsClear ipsPadding_vertical sm:ipsPadding_vertical:half ipsPadding_horizontal ipsType_normal ipsType_richText ipsContained' data-controller='core.front.core.lightboxedImages'> <p>This is my go-to page for tips, tricks and all the info I need at the beginning of my copywriting career :)</p><p> Appreciate all you're sharing, Neville.</p> </div> </div> </article> <input type="hidden" name="csrfKey" value="0582adca61833f7f4fe7ff4913d85dc6" /> </form> </div> <br><br> <div class='ipsAreaBackground ipsPad' data-role='replyArea'> <div> <input type="hidden" name="csrfKey" value="0582adca61833f7f4fe7ff4913d85dc6"> <div class='ipsType_center ipsPad cGuestTeaser'> <h2 class='ipsType_pageTitle'>Create an account or sign in to comment</h2> <p class='ipsType_light ipsType_normal ipsType_reset ipsSpacer_top ipsSpacer_half'>You need to be a member in order to leave a comment</p> <div class='ipsBox ipsPad ipsSpacer_top'> <div class='ipsGrid ipsGrid_collapsePhone'> <div class='ipsGrid_span6 cGuestTeaser_left'> <h2 class='ipsType_sectionHead'>Create an account</h2> <p class='ipsType_normal ipsType_reset ipsType_light ipsSpacer_bottom'>Sign up for a new account in our community. 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</ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> replied to <a href='https://copywritingcourse.com/profile/12801-joe-bayfield/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/12801-joe-bayfield/?do=hovercard' title="Go to Joe Bayfield's profile" class="ipsType_break">Joe Bayfield</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" 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src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4379" data-linktype="link" data-searchable> I've had around 8 leads this month and booked 4 paying clients already with the new questionnaire. 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<ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/413-what-are-you-building-next-year/?do=findComment&comment=9846" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T07:23:53Z' title='11/21/2024 02:23 AM' data-short='16 min'>16 minutes ago</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/413-what-are-you-building-next-year/?do=findComment&comment=9846" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 325 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> Anonymous commented on <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a>'s blog entry in <a 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loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/412-the-swipes-email-friday-november-15th-2024/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/412-the-swipes-email-friday-november-15th-2024/?do=findComment&comment=9813" data-linktype="link" data-searchable> The S.W.I.P.E.S. 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class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s lesson in <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/">Become a Copywriter</a> </p> </div> </div> </div> </li> <li class='ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad' data-timestamp='1732131610' data-role='activityItem' data-statusid="3053"> <a id='status-3053'></a> <div class='ipsStreamItem_container'> <div class='ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini'> <span class='ipsStreamItem_contentType' data-ipsTooltip title='Status Update'><i class='fa fa-user'></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div> <h2 class='ipsType_reset ipsStreamItem_title ipsStreamItem_titleSmall ipsType_break'> <ul class='ipsList_inline ipsList_noSpacing'> <li> <strong> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" 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data-role="activityItem" data-timestamp="1732130235" data-indexclass="IPSorums\Topic\Post" data-indexid="61581"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a 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data-timestamp="1732121115" data-indexclass="IPS\wins\Win" data-indexid="4377"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4377" data-linktype="link" data-searchable> I've been subscribed for a while, your newsletter has helped me become a better marketer! 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I've been applying your 3 Small Monthly Goals and it's been a real game-changer for my productivity and my mental health. David </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4376" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-20T16:39:55Z' title='11/20/2024 11:39 AM' data-short='15 hr'>15 hours ago</time></a> </li> </ul> </div> </div> </div> </li> <li class='ipsStreamItem_time' data-timeType='last_week'>Last week</li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732041829" data-indexclass="IPS\cms\Records10" data-indexid="88"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Clip"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover 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ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/seo/" class='ipsTag' title="Find other content tagged with 'seo'" rel="tag" data-tag-label="seo"><span>seo</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/homepage/" class='ipsTag' title="Find other content tagged with 'homepage'" rel="tag" data-tag-label="homepage"><span>homepage</span></a> </li> <li class='ipsType_small'> <span class='ipsType_light ipsCursor_pointer' data-ipsMenu id='elTags_1586347174'>(and 1 more) <i class='fa fa-caret-down ipsJS_show'></i></span> <div class='ipsHide ipsMenu ipsMenu_normal ipsPad_half cTagPopup' id='elTags_1586347174_menu'> <p class='ipsType_medium ipsType_reset ipsType_light'>Tagged with:</p> <ul class='ipsTags ipsList_inline ipsGap:1'> <li > <a href="https://copywritingcourse.com/tags/seo/" class='ipsTag' title="Find other content tagged with 'seo'" rel="tag" data-tag-label="seo"><span>seo</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/homepage/" class='ipsTag' title="Find other content tagged with 'homepage'" rel="tag" data-tag-label="homepage"><span>homepage</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/website/" class='ipsTag' title="Find other content tagged with 'website'" rel="tag" data-tag-label="website"><span>website</span></a> </li> </ul> </div> </li> </ul> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/clips/page-speed-on-a-homepage-vs-copy-layout-r88/" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-19T18:43:49Z' title='11/19/2024 01:43 PM' data-short='1 dy'>Tuesday at 01:43 PM</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> posted a clip in <a href="https://copywritingcourse.com/clips/">Office Hours</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732040037" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9522"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=findComment&comment=9522" data-linktype="link" data-searchable> How To Do SEO Research For A Blog (Using Free Apps, ChatGPT, and Paid Apps)</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light 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href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/seo-blog-22/">SEO's SEO Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732038438" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9519"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9519" data-linktype="link" data-searchable> Rebrands and pivots that made companies more money.</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9519" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-19T17:47:18Z' title='11/19/2024 12:47 PM' data-short='1 dy'>Tuesday at 12:47 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9519" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 6 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> commented on <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732038129" data-indexclass="IPSorums\Topic\Post" data-indexid="61578"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/16969-rural-health-consultant-email-2a-first-solution-of-four/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/16969-rural-health-consultant-email-2a-first-solution-of-four/?do=findComment&comment=61578" data-linktype="link" data-searchable> Rural Health Consultant Email 2A: First Solution of Four</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/16969-rural-health-consultant-email-2a-first-solution-of-four/?do=findComment&comment=61578" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-19T17:42:09Z' title='11/19/2024 12:42 PM' data-short='1 dy'>Tuesday at 12:42 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/16969-rural-health-consultant-email-2a-first-solution-of-four/?do=findComment&comment=61578" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 5 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> replied to <a href='https://copywritingcourse.com/profile/12840-gourav-bhattacharyya/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/12840-gourav-bhattacharyya/?do=hovercard' title="Go to Gourav Bhattacharyya's profile" class="ipsType_break">Gourav Bhattacharyya</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> <li class='ipsType_small'> <span class='ipsType_light ipsCursor_pointer' data-ipsMenu id='elTags_124278940'>(and 1 more) <i class='fa fa-caret-down ipsJS_show'></i></span> <div class='ipsHide ipsMenu ipsMenu_normal ipsPad_half cTagPopup' id='elTags_124278940_menu'> <p class='ipsType_medium ipsType_reset ipsType_light'>Tagged with:</p> <ul class='ipsTags ipsList_inline ipsGap:1'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/content/" class='ipsTag' title="Find other content tagged with 'content'" rel="tag" data-tag-label="content"><span>content</span></a> </li> </ul> </div> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732037797" data-indexclass="IPSorums\Topic\Post" data-indexid="61577"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/16962-what-you-think-about-this-copy-and-what-should-i-improve/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/16962-what-you-think-about-this-copy-and-what-should-i-improve/?do=findComment&comment=61577" data-linktype="link" data-searchable> What you think about this copy, and what should I improve</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/16962-what-you-think-about-this-copy-and-what-should-i-improve/?do=findComment&comment=61577" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-19T17:36:37Z' title='11/19/2024 12:36 PM' data-short='1 dy'>Tuesday at 12:36 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/16962-what-you-think-about-this-copy-and-what-should-i-improve/?do=findComment&comment=61577" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 10 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> replied to <a href='https://copywritingcourse.com/profile/13305-youssef-bannour/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13305-youssef-bannour/?do=hovercard' title="Go to Youssef Bannour's profile" class="ipsType_break">Youssef Bannour</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732037749" data-indexclass="IPS\cms\Records\Comment1" data-indexid="29512"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Course Comment"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/make-your-first-100/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/make-your-first-100/?do=findComment&comment=29512" data-linktype="link" data-searchable> Make Your First $100 As A Freelancer</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/courses/become-a-copywriter-course/make-your-first-100/?do=findComment&comment=29512" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-19T17:35:49Z' title='11/19/2024 12:35 PM' data-short='1 dy'>Tuesday at 12:35 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/make-your-first-100/?do=findComment&comment=29512" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 17 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s lesson in <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/">Become a Copywriter</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732037617" data-indexclass="IPS\cms\Records\Comment10" data-indexid="29511"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Clip Comment"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/clips/creating-a-%E2%80%9Cdivorce-quiz%E2%80%9D-for-a-popular-instagram-page-designed-to-capture-emails-r87/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/clips/creating-a-%E2%80%9Cdivorce-quiz%E2%80%9D-for-a-popular-instagram-page-designed-to-capture-emails-r87/?do=findComment&comment=29511" data-linktype="link" data-searchable> Creating a “divorce quiz” for a popular Instagram page, designed to capture emails</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/clips/creating-a-%E2%80%9Cdivorce-quiz%E2%80%9D-for-a-popular-instagram-page-designed-to-capture-emails-r87/?do=findComment&comment=29511" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-19T17:33:37Z' title='11/19/2024 12:33 PM' data-short='1 dy'>Tuesday at 12:33 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/clips/creating-a-%E2%80%9Cdivorce-quiz%E2%80%9D-for-a-popular-instagram-page-designed-to-capture-emails-r87/?do=findComment&comment=29511" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> commented on <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a>'s clip in <a href="https://copywritingcourse.com/clips/">Office Hours</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/email/" class='ipsTag' title="Find other content tagged with 'email'" rel="tag" data-tag-label="email"><span>email</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/build%20a%20product/" class='ipsTag' title="Find other content tagged with 'build a product'" rel="tag" data-tag-label="build a product"><span>build a product</span></a> </li> <li class='ipsType_small'> <span class='ipsType_light ipsCursor_pointer' data-ipsMenu id='elTags_1443387280'>(and 1 more) <i class='fa fa-caret-down ipsJS_show'></i></span> <div class='ipsHide ipsMenu ipsMenu_normal ipsPad_half cTagPopup' id='elTags_1443387280_menu'> <p class='ipsType_medium ipsType_reset ipsType_light'>Tagged with:</p> <ul class='ipsTags ipsList_inline ipsGap:1'> <li > <a href="https://copywritingcourse.com/tags/email/" class='ipsTag' title="Find other content tagged with 'email'" rel="tag" data-tag-label="email"><span>email</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/build%20a%20product/" class='ipsTag' title="Find other content tagged with 'build a product'" rel="tag" data-tag-label="build a product"><span>build a product</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/social%20media/" class='ipsTag' title="Find other content tagged with 'social media'" rel="tag" data-tag-label="social media"><span>social media</span></a> </li> </ul> </div> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1731985227" data-indexclass="IPS\wins\Win" data-indexid="4375"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4375" data-linktype="link" data-searchable> I love all the tips for ways to earn money! GW </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4375" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-19T03:00:27Z' title='11/18/2024 10:00 PM' data-short='2 dy'>Monday at 10:00 PM</time></a> </li> </ul> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1731952659" data-indexclass="IPS\cms\Records\Comment1" data-indexid="29508"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Course Comment"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/12832-karelle-chienkoua/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/12832-karelle-chienkoua/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to karelle chienkoua's profile"> <img src='data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%201024%22%20style%3D%22background%3A%2362a8c4%22%3E%3Cg%3E%3Ctext%20text-anchor%3D%22middle%22%20dy%3D%22.35em%22%20x%3D%22512%22%20y%3D%22512%22%20fill%3D%22%23ffffff%22%20font-size%3D%22700%22%20font-family%3D%22-apple-system%2C%20BlinkMacSystemFont%2C%20Roboto%2C%20Helvetica%2C%20Arial%2C%20sans-serif%22%3EK%3C%2Ftext%3E%3C%2Fg%3E%3C%2Fsvg%3E' alt='karelle chienkoua' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/freelance-email-templates/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/freelance-email-templates/?do=findComment&comment=29508" data-linktype="link" data-searchable> Freelance Email Templates</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/courses/become-a-copywriter-course/freelance-email-templates/?do=findComment&comment=29508" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-18T17:57:39Z' title='11/18/2024 12:57 PM' data-short='2 dy'>Monday at 12:57 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/freelance-email-templates/?do=findComment&comment=29508" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 6 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/12832-karelle-chienkoua/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/12832-karelle-chienkoua/?do=hovercard' title="Go to karelle chienkoua's profile" class="ipsType_break">karelle chienkoua</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s lesson in <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/">Become a Copywriter</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1731888270" data-indexclass="IPS\wins\Win" data-indexid="4374"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4374" data-linktype="link" data-searchable> Thanks for the rewrite on my questionnaire form. I've had three leads so far this month already. Before your rewrite, I was getting, on average, two a month. Thanks! PW </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4374" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-18T00:04:30Z' title='11/17/2024 07:04 PM' data-short='3 dy'>Sunday at 07:04 PM</time></a> </li> </ul> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1731864470" data-indexclass="IPS\cms\Records10" data-indexid="86"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Clip"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span><a href="https://copywritingcourse.com/clips/taking-a-blog-post-and-splitting-it-into-5-different-blog-posts-and-turning-those-into-emails-r86/?do=getNewComment" title="Go to first unread post" data-linktype="star" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a></span> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/clips/taking-a-blog-post-and-splitting-it-into-5-different-blog-posts-and-turning-those-into-emails-r86/" data-linktype="link" data-searchable> Taking a blog post and splitting it into 5 different blog posts, and turning those into emails</a> </span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/emails/" class='ipsTag' title="Find other content tagged with 'emails'" rel="tag" data-tag-label="emails"><span>emails</span></a> </li> </ul> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/clips/taking-a-blog-post-and-splitting-it-into-5-different-blog-posts-and-turning-those-into-emails-r86/" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-17T17:27:50Z' title='11/17/2024 12:27 PM' data-short='3 dy'>Sunday at 12:27 PM</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> posted a clip in <a href="https://copywritingcourse.com/clips/">Office Hours</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1731861609" data-indexclass="IPS\cms\Records\Comment10" data-indexid="29507"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Clip Comment"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/clips/ai-software-homepage-can-be-upgraded-with-a-simple-gif-r85/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/clips/ai-software-homepage-can-be-upgraded-with-a-simple-gif-r85/?do=findComment&comment=29507" data-linktype="link" data-searchable> AI software homepage can be upgraded with a simple gif</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/clips/ai-software-homepage-can-be-upgraded-with-a-simple-gif-r85/?do=findComment&comment=29507" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-17T16:40:09Z' title='11/17/2024 11:40 AM' data-short='3 dy'>Sunday at 11:40 AM</time></a> </li> <li> <a href="https://copywritingcourse.com/clips/ai-software-homepage-can-be-upgraded-with-a-simple-gif-r85/?do=findComment&comment=29507" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> commented on <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a>'s clip in <a href="https://copywritingcourse.com/clips/">Office Hours</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/build%20a%20product/" class='ipsTag' title="Find other content tagged with 'build a product'" rel="tag" data-tag-label="build a product"><span>build a product</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/website/" class='ipsTag' title="Find other content tagged with 'website'" rel="tag" data-tag-label="website"><span>website</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1731861563" data-indexclass="IPSorums\Topic\Post" data-indexid="61570"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/16994-creative-and-effective-ways-to-use-testimonials-other-than-on-salesabout-pages/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/16994-creative-and-effective-ways-to-use-testimonials-other-than-on-salesabout-pages/?do=findComment&comment=61570" data-linktype="link" data-searchable> Creative and effective ways to use testimonials (other than on sales/about pages)?</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/16994-creative-and-effective-ways-to-use-testimonials-other-than-on-salesabout-pages/?do=findComment&comment=61570" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-17T16:39:23Z' title='11/17/2024 11:39 AM' data-short='3 dy'>Sunday at 11:39 AM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/16994-creative-and-effective-ways-to-use-testimonials-other-than-on-salesabout-pages/?do=findComment&comment=61570" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> replied to <a href='https://copywritingcourse.com/profile/2548-brian/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2548-brian/?do=hovercard' title="Go to Brian's profile" class="ipsType_break">Brian</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/content/" class='ipsTag' title="Find other content tagged with 'content'" rel="tag" data-tag-label="content"><span>content</span></a> </li> </ul> </span> </div> </div> </div> </li> </ol> <ol class="ipsList_reset"> <li class='ipsType_center ipsJS_show ' data-role="loadMoreContainer"> <a href='https://copywritingcourse.com/discover/' class='ipsButton ipsButton_veryLight ipsButton_small'>Load more activity</a> </li> 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href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4379" data-linktype="link" data-searchable> I've had around 8 leads this month and booked 4 paying clients already with the new questionnaire. 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data-indexclass="IPS\cms\Records\Comment1" data-indexid="29513"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Course Comment"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/find-your-idea/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/find-your-idea/?do=findComment&comment=29513" data-linktype="link" data-searchable> Finding Your Idea + Starting Small</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/courses/become-a-copywriter-course/find-your-idea/?do=findComment&comment=29513" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-20T22:50:48Z' title='11/20/2024 10:50 PM' data-short='8 hr'>8 hours ago</time></a> </li> <li> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/find-your-idea/?do=findComment&comment=29513" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 81 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s lesson in <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/">Become a Copywriter</a> </p> </div> </div> </div> </li> <li class='ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad' data-timestamp='1732131610' data-role='activityItem' data-statusid="3053"> <a id='status-3053'></a> <div class='ipsStreamItem_container'> <div class='ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini'> <span class='ipsStreamItem_contentType' data-ipsTooltip title='Status Update'><i class='fa fa-user'></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div> <h2 class='ipsType_reset ipsStreamItem_title ipsStreamItem_titleSmall ipsType_break'> <ul class='ipsList_inline ipsList_noSpacing'> <li> <strong> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> </strong> </li> <li>  <i class='fa fa-angle-right'></i>  </li> <li> <strong> <a href='https://copywritingcourse.com/profile/13412-zed-shah/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13412-zed-shah/?do=hovercard' title="Go to Zed Shah's profile" class="ipsType_break">Zed Shah</a> </strong> </li> </ul> </h2> <ul class='ipsList_inline ipsStreamItem_stats ipsType_light'> <li> <a href='https://copywritingcourse.com/profile/13412-zed-shah/?status=3053&type=status' class='ipsType_blendLinks'><i class='fa fa-clock-o'></i> <time datetime='2024-11-20T19:40:10Z' title='11/20/2024 07:40 PM' data-short='12 hr'>12 hours ago</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset"> Neville posted a new status update on Zed Shah's profile </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732130235" data-indexclass="IPSorums\Topic\Post" data-indexid="61581"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a 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data-timestamp="1732121115" data-indexclass="IPS\wins\Win" data-indexid="4377"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4377" data-linktype="link" data-searchable> 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I've been applying your 3 Small Monthly Goals and it's been a real game-changer for my productivity and my mental health. 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data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> posted a clip in <a href="https://copywritingcourse.com/clips/">Office Hours</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732040037" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9522"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=findComment&comment=9522" data-linktype="link" data-searchable> How To Do SEO Research For A Blog (Using Free Apps, ChatGPT, and Paid Apps)</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light 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money.</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9519" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-19T17:47:18Z' title='11/19/2024 05:47 PM' data-short='1 dy'>Tuesday at 05:47 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9519" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 6 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> commented on <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732038129" data-indexclass="IPSorums\Topic\Post" data-indexid="61578"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/16969-rural-health-consultant-email-2a-first-solution-of-four/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/16969-rural-health-consultant-email-2a-first-solution-of-four/?do=findComment&comment=61578" data-linktype="link" data-searchable> Rural Health Consultant Email 2A: First Solution of Four</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/16969-rural-health-consultant-email-2a-first-solution-of-four/?do=findComment&comment=61578" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-19T17:42:09Z' title='11/19/2024 05:42 PM' data-short='1 dy'>Tuesday at 05:42 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/16969-rural-health-consultant-email-2a-first-solution-of-four/?do=findComment&comment=61578" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 5 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> replied to <a href='https://copywritingcourse.com/profile/12840-gourav-bhattacharyya/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/12840-gourav-bhattacharyya/?do=hovercard' title="Go to Gourav Bhattacharyya's profile" class="ipsType_break">Gourav Bhattacharyya</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" 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class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/16962-what-you-think-about-this-copy-and-what-should-i-improve/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/16962-what-you-think-about-this-copy-and-what-should-i-improve/?do=findComment&comment=61577" data-linktype="link" data-searchable> What you think about this copy, and what should I improve</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/16962-what-you-think-about-this-copy-and-what-should-i-improve/?do=findComment&comment=61577" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-19T17:36:37Z' title='11/19/2024 05:36 PM' data-short='1 dy'>Tuesday at 05:36 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/16962-what-you-think-about-this-copy-and-what-should-i-improve/?do=findComment&comment=61577" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 10 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> replied to <a href='https://copywritingcourse.com/profile/13305-youssef-bannour/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13305-youssef-bannour/?do=hovercard' title="Go to Youssef Bannour's profile" 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class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Course Comment"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/make-your-first-100/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> 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ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Clip Comment"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/clips/creating-a-%E2%80%9Cdivorce-quiz%E2%80%9D-for-a-popular-instagram-page-designed-to-capture-emails-r87/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa 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'email'" rel="tag" data-tag-label="email"><span>email</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/build%20a%20product/" class='ipsTag' title="Find other content tagged with 'build a product'" rel="tag" data-tag-label="build a product"><span>build a product</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/social%20media/" class='ipsTag' title="Find other content tagged with 'social media'" rel="tag" data-tag-label="social media"><span>social media</span></a> </li> </ul> </div> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1731985227" data-indexclass="IPS\wins\Win" data-indexid="4375"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4375" data-linktype="link" data-searchable> I love all the tips for ways to earn money! GW </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4375" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-19T03:00:27Z' title='11/19/2024 03:00 AM' data-short='2 dy'>Tuesday at 03:00 AM</time></a> </li> </ul> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1731952659" data-indexclass="IPS\cms\Records\Comment1" data-indexid="29508"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Course Comment"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/12832-karelle-chienkoua/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/12832-karelle-chienkoua/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to karelle chienkoua's profile"> <img src='data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%201024%22%20style%3D%22background%3A%2362a8c4%22%3E%3Cg%3E%3Ctext%20text-anchor%3D%22middle%22%20dy%3D%22.35em%22%20x%3D%22512%22%20y%3D%22512%22%20fill%3D%22%23ffffff%22%20font-size%3D%22700%22%20font-family%3D%22-apple-system%2C%20BlinkMacSystemFont%2C%20Roboto%2C%20Helvetica%2C%20Arial%2C%20sans-serif%22%3EK%3C%2Ftext%3E%3C%2Fg%3E%3C%2Fsvg%3E' alt='karelle chienkoua' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/freelance-email-templates/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/freelance-email-templates/?do=findComment&comment=29508" data-linktype="link" data-searchable> Freelance Email Templates</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/courses/become-a-copywriter-course/freelance-email-templates/?do=findComment&comment=29508" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-18T17:57:39Z' title='11/18/2024 05:57 PM' data-short='2 dy'>Monday at 05:57 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/freelance-email-templates/?do=findComment&comment=29508" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 6 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/12832-karelle-chienkoua/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/12832-karelle-chienkoua/?do=hovercard' title="Go to karelle chienkoua's profile" class="ipsType_break">karelle chienkoua</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s lesson in <a href="https://copywritingcourse.com/courses/become-a-copywriter-course/">Become a Copywriter</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1731888270" data-indexclass="IPS\wins\Win" data-indexid="4374"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4374" data-linktype="link" data-searchable> Thanks for the rewrite on my questionnaire form. I've had three leads so far this month already. Before your rewrite, I was getting, on average, two a month. Thanks! PW </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4374" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-18T00:04:30Z' title='11/18/2024 12:04 AM' data-short='3 dy'>Monday at 12:04 AM</time></a> </li> </ul> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1731864470" data-indexclass="IPS\cms\Records10" data-indexid="86"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Clip"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span><a href="https://copywritingcourse.com/clips/taking-a-blog-post-and-splitting-it-into-5-different-blog-posts-and-turning-those-into-emails-r86/?do=getNewComment" title="Go to first unread post" data-linktype="star" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a></span> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/clips/taking-a-blog-post-and-splitting-it-into-5-different-blog-posts-and-turning-those-into-emails-r86/" data-linktype="link" data-searchable> Taking a blog post and splitting it into 5 different blog posts, and turning those into emails</a> </span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/emails/" class='ipsTag' title="Find other content tagged with 'emails'" rel="tag" data-tag-label="emails"><span>emails</span></a> </li> </ul> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/clips/taking-a-blog-post-and-splitting-it-into-5-different-blog-posts-and-turning-those-into-emails-r86/" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-17T17:27:50Z' title='11/17/2024 05:27 PM' data-short='3 dy'>Sunday at 05:27 PM</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> posted a clip in <a href="https://copywritingcourse.com/clips/">Office Hours</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1731861609" data-indexclass="IPS\cms\Records\Comment10" data-indexid="29507"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Clip Comment"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/clips/ai-software-homepage-can-be-upgraded-with-a-simple-gif-r85/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/clips/ai-software-homepage-can-be-upgraded-with-a-simple-gif-r85/?do=findComment&comment=29507" data-linktype="link" data-searchable> AI software homepage can be upgraded with a simple gif</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/clips/ai-software-homepage-can-be-upgraded-with-a-simple-gif-r85/?do=findComment&comment=29507" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-17T16:40:09Z' title='11/17/2024 04:40 PM' data-short='3 dy'>Sunday at 04:40 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/clips/ai-software-homepage-can-be-upgraded-with-a-simple-gif-r85/?do=findComment&comment=29507" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> commented on <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a>'s clip in <a href="https://copywritingcourse.com/clips/">Office Hours</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/build%20a%20product/" class='ipsTag' title="Find other content tagged with 'build a product'" rel="tag" data-tag-label="build a product"><span>build a product</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/website/" 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src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/16994-creative-and-effective-ways-to-use-testimonials-other-than-on-salesabout-pages/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/16994-creative-and-effective-ways-to-use-testimonials-other-than-on-salesabout-pages/?do=findComment&comment=61570" data-linktype="link" data-searchable> Creative and effective ways to use testimonials (other than on sales/about pages)?</a> </span> </h2> <ul class="ipsList_inline 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"https://copywritingcourse.com/plain-language/", "name": "Using Plain Language (As explained by the U.S. Government)", "headline": "Using Plain Language (As explained by the U.S. Government)", "text": "Holy cow....do you know the U.S. Government made a course about basic copywriting? They call this using \"Plain Language.\"\n \n\n\n\tThis course was created by the Federal Aviation Administration, the part of the government in charge of all civil aviation (if you\u0027ve ever flown on a plane, much of your flight from air traffic control to safety procedures to maintenance standards have been dictated by the FAA).\n \n\n\n\tBecause they deal in such a life-or-death industry, the FAA wants people to speak in PLAIN LANGUAGE that isn\u0027t confusing. This is similar to why people in marketing want to have \"Plain Language\" copywriting also. Our job isn\u0027t to impress people with how smart our language looks, it\u0027s to show someone why they should buy a product.\n \n\n\n\tYou can see the full FAA course here:\n \n\n\n\tFederal Aviation Administration Plain Language Course.\n \n\n\n\t...however, some browsers will have to download special plugins to view these videos, so we\u0027ve reposted them here for the general public on YouTube (under Public Domain policy).\n \n\n\n\t\n\t\tQuick Jump Menu:\n\t \n\n\t\n\t\t- Part 1: Intro \u2013 What is plain language\n\t \n\n\t\n\t\t- Part 2: Why use plain language\n\t \n\n\t\n\t\t- Part 3: Plain language law and tool kit\n\t \n\n\t\n\t\t- Part 4: Plain language format tools\n\t \n\n\t\n\t\t- Part 5: Plain language word tools\n\t \n\n\t\n\t\t- Part 6: Pronouns and Active Voice\n\t \n\n\t\n\t\t- Part 7: Review and Games\n\t \n\n\t\n\t\t- Part 8: Final exam part A\n\t \n\n\t\n\t\t- Part 9: Final exam part B\n\t \n\n\t\n\t\t- Download FAA Plain Language PDF\u2019s\n\t \n\n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPart 1: Intro \u2013 What is plain language?\n \n\n\n\t\n \n\n\n\tDr. Bruce Corsino is in charge of making \"Plain Language\" readily available to all government agencies. Any government agency can contact him to make a special video course on how they can use Plain Language in their own agency.\n \n\n\n\tObjectives of this course:\n \n\n\n\t\n\t\tDefine Plain Language.\n\t \n\t\n\t\tPlain vs. Non-Plain Language\n\t \n\t\n\t\tLaws and Policies\n\t \n\t\n\t\tProofs\n\t \n\t\n\t\tTools\n\t \n\n\n\n\tWhat is Plain Language?\n \n\n\n\tPlain Language is about helping your users with these 3 things:\n \n\n\n\t\u25b6\u00a0Find what they need.\n \n\n\n\t\u25b6\u00a0Understand what they find the FIRST time they read or hear it.\u00a0\n \n\n\n\t\u25b6\u00a0Use what they find to meet their needs.\n \n\n\n\tPlain Language is not about what you write, but what your reader understands.\n \n\n\n\t\"Challenge Every Word.\"\n \n\n\n\tIf you have 150 words, you probably don\u0027t need 50 of them. Get rid of them!\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPart 2: Why use plain language\n \n\n\n\t\n \n\n\n\tEven people from ancient history valued keeping things short. Plain Language is not a new idea.\n \n\n\n\tWhy use Plain Language? Because it:\n \n\n\n\t\u25b6\u00a0Saves time, staff, and money.\n \n\n\n\t\u25b6\u00a0Improves compliance.\n \n\n\n\t\u25b6\u00a0Affects customer satisfaction.\n \n\n\n\t\u25b6\u00a0Prevents lawsuits.\n \n\n\n\t\u25b6\u00a0Saves lives.\n \n\n\n\t\u25b6\u00a0Policy, law, and a civil right\n \n\n\n\tExample of The Department of Veteran Affairs:\n \n\n\n\tThey got over 1,000 calls from confused customers on a letter. With a new \"Plain Language\" re-written letter, they only got 192 calls.\n \n\n\n\tExample of Aviation Safety:\n \n\n\n\tIn a study called \"Language Errors in Aviation Maintenance\" showed people in other countries were making mistakes on aviation maintenance, because the manual used too much confusing language.\n \n\n\n\tThey found the average reading comprehension level across the world was only a 5th grade reading level. So they implemented a rule where they only use words from the\u00a0World Wide Simplified Technical Standard which uses a total of only 800 common English words.\n \n\n\n\tExample of the Challenger Space Shuttle Explosion:\n \n\n\n\tNASA found the problem was caused by communication issues between engineering departments. One of the engineering teams knew the O-rings would fail under 32 degrees, but those notes and memos were so poorly communicated, that information never got to the right places.\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPart 3: Plain language law and tool kit\n \n\n\n\t\n \n\n\n\t2010 Federal Plain Writing Act:\n \n\n\n\tSigned into law October 16th, 2010. It states that:\n \n\n\n\t\u25b6\u00a0Every federal agency must train employees in the practice of writing in Plain Language.\n \n\n\n\t\u25b6\u00a0You must insure each document you issue or revise complies with the Federal Plain Language Guidelines.\n \n\n\n\t\u25b6\u00a0Every federal agency must make a Plain Language guide website.\n \n\n\n\t\u25b6\u00a0You must appoint a Plain Language official who can report on the progress of this effort.\n \n\n\n\t\u25b6\u00a0You must report every year to Congress what you\u0027ve done to comply with the Federal Plain Writing Act.\n \n\n\n\tGovernment websites created for Plain Language:\n \n\n\n\tUsability.gov\n \n\n\n\tPlainLanguage.gov\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPart 4: Plain language format tools\n \n\n\n\t\n \n\n\n\tCommon format tools to make things into Plain Language:\n \n\n\n\t\n\t\tHeadings: Clearly explain something in one heading.\n\t \n\t\n\t\tBullet Lists: Can make large amounts of text into easy to read bullet points.\n\t \n\t\n\t\tIllustrations: Some things are easier to convey with an illustration.\n\t \n\t\n\t\tQ\u0026amp;A Formats:\u00a0Make an easy commonly asked questions section.\n\t \n\t\n\t\tBlank Space: Don\u0027t needlessly fill up the page making it difficult to read.\n\t \n\n\n\n\tThe United States Postal Service made an easy-to-read postcard to inform people of what suspicious mail looks like to avoid further anthrax attacks.\n \n\n\n\tAnother common useful tool is tables. One agency turned this big and ugly and confusing block of text like this...\n \n\n\n\t\n \n\n\n\t...into an easy table like this:\n \n\n\n\t\n \n\n\n\tTables can help to clarify and organize lots of information.\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPart 5: Plain language word tools\n \n\n\n\t\n \n\n\n\tWord tools include:\n \n\n\n\t\n\t\tEveryday words\n\t \n\t\n\t\tVerbs\n\t \n\t\n\t\tPronouns\n\t \n\t\n\t\tContractions\n\t \n\t\n\t\tActive voice sentences\n\t \n\t\n\t\t\"Must\" vs \"Shall\"\n\t \n\n\n\n\tEveryday Words:\u00a0Taking confusing phrases and making them easy, like this:\n \n\n\n\t\"Due to the fact\" = Because.\n \n\n\n\t\"In the event of\" = If.\n \n\n\n\t\"Has the capability to\" = Can.\n \n\n\n\t\"Utilize\" = Use.\n \n\n\n\t\"Promulgate\" = Issue.\n \n\n\n\t\"Implement\" = Start.\n \n\n\n\tFree Your Verbs:\u00a0Just use easy verbs to replace phrases, like:\n \n\n\n\t\"Give a description of\" = Describe.\n \n\n\n\t\"Provide assistance with\" = Help.\n \n\n\n\t\"Do the construction of\" = Build.\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPart 6: Pronouns and Active Voice\n \n\n\n\t\n \n\n\n\tPronouns: \"We\", \"She\", \"It\", \"They.\"\n \n\n\n\tUsing pronouns can make language easier. For example, here is a sentence without pronouns:\n \n\n\n\t\n \n\n\n\tHere\u0027s the same instructions with 5 pronouns, and much easier to understand:\n \n\n\n\t\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPart 7: Review and Games\n \n\n\n\t\n \n\n\n\tThis video extensively (aka it\u0027s kinda boring) goes over some examples of using Active vs Passive pronouns.\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPart 8: Final exam part A\n \n\n\n\t\n \n\n\n\t\n \n\n\n\tNo! It\u0027s too complex.\n \n\n\n\t\u00a0\n \n\n\n\tDo you think THIS is Plain Language?\n \n\n\n\t\n \n\n\n\tNo! It should be more like:\n \n\n\n\t\"You must not use elevators if there is an emergency.\"\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPart 9: Final exam part B\n \n\n\n\t\n \n\n\n\tA test to see if we can make complex instructions easier to understand.\n \n\n\n\tComplex way:\n \n\n\n\t\n \n\n\n\tPlain Language way:\n \n\n\n\t\n \n\n\n\tPlain Language could have saved the Challenger Space Shuttle from exploding at launch if some crucial memo\u0027s were written in Plain Language:\n \n\n\n\t\n \n\n\n\tHopefully these Plain Language writing techniques can help your audience understand things much better.\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tFAA Plain Language PDF\u0027s\n \n\n\n\t\n\t\tThe FAA Plain Language Tool Kit (2 Page PDF)\n\t \n\t\n\t\tThe FAA Plain Language Guidelines (112 Page PDF)\n\t \n\n\n\n\t\u00a0\n \n\n\n\tWhen us marketers are using copywriting, it\u0027s often NOT a matter of life and death.\n \n\n\n\tBut with government agencies like the Federal Aviation Administration, small miscommunications can result in huge disasters, and therefore Plain Language is extremely important. Hopefully this helps!\n \n\n\n\tSincerely,\n \n\n\n\tNeville N. Medhora - Copywriting Course\n \n\n\n\t\n \n\n\n\t\u00a0\n \n\n\n\tP.S. Here\u0027s some more writing resources:\n \n\n\n\t\n\t\tPlain English Summit 2018\n\t \n\t\n\t\tU.S. Army staff officer writing training\n\t \n\t\n\t\tUsability.gov\n\t \n\t\n\t\tPlainLanguage.gov\n\t \n\t\n\t\tCopywriting Examples\n\t \n\t\n\t\tMore Copywriting Videos\n\t \n\t\n\t\tWhat Is Copywriting?\n\t \n\t\n\t\tWriting in Plain English \n\t \n\n\n\n\tP.P.S. Please share this link with anyone who could benefit from this government writing course:\n \n\n\n\thttps://copywritingcourse.com/plain-language/\n \n", "articleBody": "Holy cow....do you know the U.S. Government made a course about basic copywriting? They call this using \"Plain Language.\"\n \n\n\n\tThis course was created by the Federal Aviation Administration, the part of the government in charge of all civil aviation (if you\u0027ve ever flown on a plane, much of your flight from air traffic control to safety procedures to maintenance standards have been dictated by the FAA).\n \n\n\n\tBecause they deal in such a life-or-death industry, the FAA wants people to speak in PLAIN LANGUAGE that isn\u0027t confusing. This is similar to why people in marketing want to have \"Plain Language\" copywriting also. Our job isn\u0027t to impress people with how smart our language looks, it\u0027s to show someone why they should buy a product.\n \n\n\n\tYou can see the full FAA course here:\n \n\n\n\tFederal Aviation Administration Plain Language Course.\n \n\n\n\t...however, some browsers will have to download special plugins to view these videos, so we\u0027ve reposted them here for the general public on YouTube (under Public Domain policy).\n \n\n\n\t\n\t\tQuick Jump Menu:\n\t \n\n\t\n\t\t- Part 1: Intro \u2013 What is plain language\n\t \n\n\t\n\t\t- Part 2: Why use plain language\n\t \n\n\t\n\t\t- Part 3: Plain language law and tool kit\n\t \n\n\t\n\t\t- Part 4: Plain language format tools\n\t \n\n\t\n\t\t- Part 5: Plain language word tools\n\t \n\n\t\n\t\t- Part 6: Pronouns and Active Voice\n\t \n\n\t\n\t\t- Part 7: Review and Games\n\t \n\n\t\n\t\t- Part 8: Final exam part A\n\t \n\n\t\n\t\t- Part 9: Final exam part B\n\t \n\n\t\n\t\t- Download FAA Plain Language PDF\u2019s\n\t \n\n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPart 1: Intro \u2013 What is plain language?\n \n\n\n\t\n \n\n\n\tDr. Bruce Corsino is in charge of making \"Plain Language\" readily available to all government agencies. Any government agency can contact him to make a special video course on how they can use Plain Language in their own agency.\n \n\n\n\tObjectives of this course:\n \n\n\n\t\n\t\tDefine Plain Language.\n\t \n\t\n\t\tPlain vs. Non-Plain Language\n\t \n\t\n\t\tLaws and Policies\n\t \n\t\n\t\tProofs\n\t \n\t\n\t\tTools\n\t \n\n\n\n\tWhat is Plain Language?\n \n\n\n\tPlain Language is about helping your users with these 3 things:\n \n\n\n\t\u25b6\u00a0Find what they need.\n \n\n\n\t\u25b6\u00a0Understand what they find the FIRST time they read or hear it.\u00a0\n \n\n\n\t\u25b6\u00a0Use what they find to meet their needs.\n \n\n\n\tPlain Language is not about what you write, but what your reader understands.\n \n\n\n\t\"Challenge Every Word.\"\n \n\n\n\tIf you have 150 words, you probably don\u0027t need 50 of them. Get rid of them!\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPart 2: Why use plain language\n \n\n\n\t\n \n\n\n\tEven people from ancient history valued keeping things short. Plain Language is not a new idea.\n \n\n\n\tWhy use Plain Language? Because it:\n \n\n\n\t\u25b6\u00a0Saves time, staff, and money.\n \n\n\n\t\u25b6\u00a0Improves compliance.\n \n\n\n\t\u25b6\u00a0Affects customer satisfaction.\n \n\n\n\t\u25b6\u00a0Prevents lawsuits.\n \n\n\n\t\u25b6\u00a0Saves lives.\n \n\n\n\t\u25b6\u00a0Policy, law, and a civil right\n \n\n\n\tExample of The Department of Veteran Affairs:\n \n\n\n\tThey got over 1,000 calls from confused customers on a letter. With a new \"Plain Language\" re-written letter, they only got 192 calls.\n \n\n\n\tExample of Aviation Safety:\n \n\n\n\tIn a study called \"Language Errors in Aviation Maintenance\" showed people in other countries were making mistakes on aviation maintenance, because the manual used too much confusing language.\n \n\n\n\tThey found the average reading comprehension level across the world was only a 5th grade reading level. So they implemented a rule where they only use words from the\u00a0World Wide Simplified Technical Standard which uses a total of only 800 common English words.\n \n\n\n\tExample of the Challenger Space Shuttle Explosion:\n \n\n\n\tNASA found the problem was caused by communication issues between engineering departments. One of the engineering teams knew the O-rings would fail under 32 degrees, but those notes and memos were so poorly communicated, that information never got to the right places.\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPart 3: Plain language law and tool kit\n \n\n\n\t\n \n\n\n\t2010 Federal Plain Writing Act:\n \n\n\n\tSigned into law October 16th, 2010. It states that:\n \n\n\n\t\u25b6\u00a0Every federal agency must train employees in the practice of writing in Plain Language.\n \n\n\n\t\u25b6\u00a0You must insure each document you issue or revise complies with the Federal Plain Language Guidelines.\n \n\n\n\t\u25b6\u00a0Every federal agency must make a Plain Language guide website.\n \n\n\n\t\u25b6\u00a0You must appoint a Plain Language official who can report on the progress of this effort.\n \n\n\n\t\u25b6\u00a0You must report every year to Congress what you\u0027ve done to comply with the Federal Plain Writing Act.\n \n\n\n\tGovernment websites created for Plain Language:\n \n\n\n\tUsability.gov\n \n\n\n\tPlainLanguage.gov\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPart 4: Plain language format tools\n \n\n\n\t\n \n\n\n\tCommon format tools to make things into Plain Language:\n \n\n\n\t\n\t\tHeadings: Clearly explain something in one heading.\n\t \n\t\n\t\tBullet Lists: Can make large amounts of text into easy to read bullet points.\n\t \n\t\n\t\tIllustrations: Some things are easier to convey with an illustration.\n\t \n\t\n\t\tQ\u0026amp;A Formats:\u00a0Make an easy commonly asked questions section.\n\t \n\t\n\t\tBlank Space: Don\u0027t needlessly fill up the page making it difficult to read.\n\t \n\n\n\n\tThe United States Postal Service made an easy-to-read postcard to inform people of what suspicious mail looks like to avoid further anthrax attacks.\n \n\n\n\tAnother common useful tool is tables. One agency turned this big and ugly and confusing block of text like this...\n \n\n\n\t\n \n\n\n\t...into an easy table like this:\n \n\n\n\t\n \n\n\n\tTables can help to clarify and organize lots of information.\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPart 5: Plain language word tools\n \n\n\n\t\n \n\n\n\tWord tools include:\n \n\n\n\t\n\t\tEveryday words\n\t \n\t\n\t\tVerbs\n\t \n\t\n\t\tPronouns\n\t \n\t\n\t\tContractions\n\t \n\t\n\t\tActive voice sentences\n\t \n\t\n\t\t\"Must\" vs \"Shall\"\n\t \n\n\n\n\tEveryday Words:\u00a0Taking confusing phrases and making them easy, like this:\n \n\n\n\t\"Due to the fact\" = Because.\n \n\n\n\t\"In the event of\" = If.\n \n\n\n\t\"Has the capability to\" = Can.\n \n\n\n\t\"Utilize\" = Use.\n \n\n\n\t\"Promulgate\" = Issue.\n \n\n\n\t\"Implement\" = Start.\n \n\n\n\tFree Your Verbs:\u00a0Just use easy verbs to replace phrases, like:\n \n\n\n\t\"Give a description of\" = Describe.\n \n\n\n\t\"Provide assistance with\" = Help.\n \n\n\n\t\"Do the construction of\" = Build.\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPart 6: Pronouns and Active Voice\n \n\n\n\t\n \n\n\n\tPronouns: \"We\", \"She\", \"It\", \"They.\"\n \n\n\n\tUsing pronouns can make language easier. For example, here is a sentence without pronouns:\n \n\n\n\t\n \n\n\n\tHere\u0027s the same instructions with 5 pronouns, and much easier to understand:\n \n\n\n\t\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPart 7: Review and Games\n \n\n\n\t\n \n\n\n\tThis video extensively (aka it\u0027s kinda boring) goes over some examples of using Active vs Passive pronouns.\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPart 8: Final exam part A\n \n\n\n\t\n \n\n\n\t\n \n\n\n\tNo! It\u0027s too complex.\n \n\n\n\t\u00a0\n \n\n\n\tDo you think THIS is Plain Language?\n \n\n\n\t\n \n\n\n\tNo! It should be more like:\n \n\n\n\t\"You must not use elevators if there is an emergency.\"\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tPart 9: Final exam part B\n \n\n\n\t\n \n\n\n\tA test to see if we can make complex instructions easier to understand.\n \n\n\n\tComplex way:\n \n\n\n\t\n \n\n\n\tPlain Language way:\n \n\n\n\t\n \n\n\n\tPlain Language could have saved the Challenger Space Shuttle from exploding at launch if some crucial memo\u0027s were written in Plain Language:\n \n\n\n\t\n \n\n\n\tHopefully these Plain Language writing techniques can help your audience understand things much better.\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\t\u00a0\n \n\n\n\tFAA Plain Language PDF\u0027s\n \n\n\n\t\n\t\tThe FAA Plain Language Tool Kit (2 Page PDF)\n\t \n\t\n\t\tThe FAA Plain Language Guidelines (112 Page PDF)\n\t \n\n\n\n\t\u00a0\n \n\n\n\tWhen us marketers are using copywriting, it\u0027s often NOT a matter of life and death.\n \n\n\n\tBut with government agencies like the Federal Aviation Administration, small miscommunications can result in huge disasters, and therefore Plain Language is extremely important. Hopefully this helps!\n \n\n\n\tSincerely,\n \n\n\n\tNeville N. Medhora - Copywriting Course\n \n\n\n\t\n \n\n\n\t\u00a0\n \n\n\n\tP.S. Here\u0027s some more writing resources:\n \n\n\n\t\n\t\tPlain English Summit 2018\n\t \n\t\n\t\tU.S. Army staff officer writing training\n\t \n\t\n\t\tUsability.gov\n\t \n\t\n\t\tPlainLanguage.gov\n\t \n\t\n\t\tCopywriting Examples\n\t \n\t\n\t\tMore Copywriting Videos\n\t \n\t\n\t\tWhat Is Copywriting?\n\t \n\t\n\t\tWriting in Plain English \n\t \n\n\n\n\tP.P.S. 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Using Plain Language (As explained by the U.S. Government) - Blog - Copywriting Course Members Area