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2025 Trends Hub erleben | Qualtrics

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headline-25 text-white mb-0 plr-25">2025</h3> <h1 class="headline-40 text-white mb-3 bold plr-25">Trends Hub <br>erleben</h1> <p class="text-white mb-4 para-14 plr-25">Erhalten Sie Zugang zu den wichtigsten Berichten, die die Erfahrungen von Kunden, Mitarbeitenden und Marktforschung prägen. Zusätzlich bieten wir Ihnen strategische Ratschläge, wertvolle Einblicke und praktische Tipps, wie Sie diese Erfahrungen gezielt nutzen können, um Ihr Unternehmenswachstum zu fördern.</p> <ul class="banner-links plr-25"> <li> <a href="#cx-trends" class="texgt-white input-sans headline-11">VERBRAUCHERTRENDS</a> </li> <li> <a href="#ex-trends" class="texgt-white input-sans headline-11">EMPLOYEE-EXPERIENCE-TRENDS</a> </li> <li> <a href="#mr-trends" class="texgt-white input-sans headline-11">MARKTFORSCHUNGSTRENDS</a> </li> </ul> <img id="bounce-arrow" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/10/arrow.svg" class="d-none d-xl-block mx-auto bounce" width="46.43" height="46.43"> </div> <div class="d-flex w-img-c"> <img src="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/10/Mask-Group-11552.webp" class="w-100 mx-auto"> <img src="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/10/Mask-Group-11551.webp" class="position-absolute bg-overlay-trends"> </div> </div> </section> <section id="cx-trends" class="trends-section position-relative py-7 pb-0 bg-white"> <div class="xm-container small overflow-hidden"> <div class="row no-gutters mb-7 trigger"> <div class="col-12 col-md-5 mb-7"> <h3 class="input-sans headline-25 mb-0">2025</h3> <h2 class="headline-60 mb-7 bold">Verbrauchertrends</h2> <p class="title-sub">Der KI-Hype schlägt in Skepsis um</p> <p class="pr-0 pr-md-3">In 2025 wird die Einstellung gegenüber der KI deutlich negativer – zum Teil aufgrund der Bedenken, dass sie die menschliche Interaktion ersetzen könnte, die inzwischen von fast jedem zweiten Menschen geteilt werden.</p> <p class="pr-0 pr-md-3">Wenn es Marken jedoch gelingt, ihren Wert zu demonstrieren, werden sie wahrscheinlich einen Anstieg des Kundenvertrauens und der Technologieakzeptanz erleben.</p> <a class="btn btn-black" href="/de/ebooks-guides/customer-experience-trends/?utm_lp=trends-hub">VERBRAUCHERBERICHT HERUNTERLADEN</a> </div> <div class="col-12 col-md-7 d-flex align-items-center justify-content-center"> <div class="stats-container "> <div class="swiper swiper-cards swiper-3d stats cx-stats" data-typeid="cx"> <div class="swiper-wrapper"> <div class="swiper-slide"> <p class="card-eyebrow mb-0 mt-25">DER KOMFORT DER VERBRAUCHER:INNEN <br>BEIM EINSATZ VON KI IST GESUNKEN</p> <div class="d-flex flex-row justify-content-center align-items-around gap-10"> <p class="stats-style cx mb-0">-11</p> <p class="stats-style-sm mb-0">%<br><span class="small-text border-b d-inline-block py-2 mb-2">seit 2024</span><br><span class="small-text ">46 % der Verbraucher:innen fühlen sich bei der Verwendung von KI im Jahr 2025 wohl</span></p> </div> </div> <div class="swiper-slide"> <p class="card-eyebrow mb-0 mt-25">EINSTELLUNG ZU KI VERBESSERT SICH <br>DURCH KONKRETE BEISPIELE</p> <img class="nmt-25 " src="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2024/11/CX-stats-de.svg" loading="lazy"> </div> </div> </div> <div class="sa-right-arrow sa-cx-right stats-arrow"> <div class="arrow"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="21.708" height="31.695" viewBox="0 0 21.708 31.695"> <defs> <clipPath id="clip-path"> <rect id="Rectangle_34" data-name="Rectangle 34" width="31.695" height="21.709" fill="none" stroke="#232827" stroke-width="5" /> </clipPath> </defs> <g id="Group_15790" data-name="Group 15790" transform="translate(-15.847 15.847) rotate(-45)"> <g id="Group_43" data-name="Group 43" transform="translate(37.762 15.35) rotate(135)"> <path id="Path_7" data-name="Path 7" d="M22.989,11.5,11.494,0,0,11.5" transform="translate(4.353 5.861)" fill="none" stroke="#232827" stroke-width="5" /> <g id="Group_27" data-name="Group 27"> <g id="Group_26" data-name="Group 26" clip-path="url(#clip-path)"> <path id="Path_8" data-name="Path 8" d="M22.989,11.5,11.494,0,0,11.5" transform="translate(4.353 5.861)" fill="none" stroke="#232827" stroke-miterlimit="10" stroke-width="5" /> </g> </g> </g> </g> </svg> </div> </div> <div class="sa-left-arrow sa-cx-left stats-arrow"> <div class="arrow"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="21.709" height="31.695" viewBox="0 0 21.709 31.695"> <defs> <clipPath id="clip-path"> <rect id="Rectangle_34" data-name="Rectangle 34" width="31.695" height="21.709" fill="none" stroke="#232827" stroke-width="5" /> </clipPath> </defs> <g id="Group_15789" data-name="Group 15789" transform="translate(3.69 35.384) rotate(-135)"> <g id="Group_43" data-name="Group 43" transform="translate(12.279 37.762) rotate(-135)"> <path id="Path_7" data-name="Path 7" d="M22.989,0l-11.5,11.5L0,0" transform="translate(4.353 4.353)" fill="none" stroke="#232827" stroke-width="5" /> <g id="Group_27" data-name="Group 27"> <g id="Group_26" data-name="Group 26" clip-path="url(#clip-path)"> <path id="Path_8" data-name="Path 8" d="M22.989,0l-11.5,11.5L0,0" transform="translate(4.353 4.353)" fill="none" stroke="#232827" stroke-miterlimit="10" stroke-width="5" /> </g> </g> </g> </g> </svg> </div> </div> </div> <div class="bg-squares"></div> </div> </div> <div class="border-card"> <div class="swiper swiper-carousel customers-swiper-carousel content cx-customers" data-typeid="cx"> <div class="swiper-wrapper"> <div class="swiper-slide content overflow-hidden" data-name="Delivery Hero"> <div class="d-none d-md-block position-absolute w-100 h-100 lazy background-image" role="img" aria-label="$slide_name desktop background image" data-bg="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2024/08/delivery-hero-home-de.webp"></div> <div class="d-block d-md-none position-absolute w-100 h-100 lazy background-image" role="img" aria-label="$slide_name mobile background image" data-bg="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2024/08/delivery-hero-home-de.webp"></div> <div class="content default-lg-carousel row no-gutters mt-4 mt-md-5 h-100"> <div class="d-flex justify-content-center align-items-start flex-column w-100 content-spacing"> <div class="d-flex flex-wrap flex-column align-items-start mb-8 position-relative" style="z-index:4;"> <p class="headline-40 bold text-white mb-4">Delivery Hero: Mit Qualtrics haben wir innerhalb nur eines Jahres riesige Fortschritte bei der Kundenzufriedenheit gemacht</p> <button class="btn-white-shadow mb-4 mb-md-0" data-toggle="modal" data-target="#vidyard-player-modal" data-action="Request Demo" data-uuid="YLaRxpCCTVkgBgTSo1qggz"> JETZT ANSEHEN </button> </div> </div> </div> </div> </div> <div class="xm-container controls-section"> <div class="col-12 d-flex spacing-45 "> <!-- Add Pagination --> <div class="contol-wrapper xl align-self-start d-none"> <button class="pause-btn-carousel cx-pause" aria-pressed="false"> <svg xmlns="http://www.w3.org/2000/svg" width="10" height="14.1" viewBox="0 0 10 14.1" class="pause"> <g transform="translate(-42.076 -2438.786)"> <path d="M10218.576,2497.522a1.5,1.5,0,0,1-1.5-1.5v-11.1a1.5,1.5,0,0,1,3,0v11.1A1.5,1.5,0,0,1,10218.576,2497.522Z" transform="translate(-10175 -44.636)" fill="#fff" /> <path d="M10218.576,2497.522a1.5,1.5,0,0,1-1.5-1.5v-11.1a1.5,1.5,0,0,1,3,0v11.1A1.5,1.5,0,0,1,10218.576,2497.522Z" transform="translate(-10168 -44.636)" fill="#fff" /> </g> </svg> <svg width='11' height='12' viewBox='0 0 11 12' fill='none' xmlns='http://www.w3.org/2000/svg' class="play d-none"> <path d='M0.593911 0.406096L10.2828 6.00001L0.593911 11.5939L0.593911 0.406096Z' fill='white' /> </svg> </button> <div class="swiper-pagination cx-pagination"></div> </div> <div class="contol-wrapper align-self-end bg-reset"> <div class="swiper-button-prev cx-c-l position-relative"></div> <div class="swiper-button-next cx-c-r position-relative"></div> </div> </div> </div> </div> </div> </div> <div class="w-100 bg-cx-gradient nmt-6p overflow-hidden"> <div class="xm-container small pt-8 pb-7"> <div class="swiper swiper-cards trends-data cx-trends mt-6 mb-5" data-typeid="cx"> <div class="swiper-wrapper align-items-stretch"> <div class="swiper-slide slide-0"> <p class="card-headline-md mb-1">Klare Botschaft von Verbraucher:innen: Die Grundlagen müssen stimmen</p> <p class="pb-25 mb-0">Es besteht ein signifikanter Zusammenhang zwischen Vertrauen und Konsumausgaben – er ist so groß, dass Marken, die es richtig machen, ein solides Fundament aufbauen und die langfristige Kundenbindung verbessern können.</p> <a href="/de/ebooks-guides/customer-experience-trends/?utm_lp=trends-hub" class="btn-anchor">VOLLSTÄNDIGEN BERICHT HERUNTERLADEN</a> </div> <div class="swiper-slide slide-1"> <p class="card-eyebrow mb-0 mt-25">WICHTIGSTE PRIORITÄT FÜR VERBRAUCHER:INNEN</p> <div class="d-flex flex-row justify-content-around align-items-center gap-10 mt-5 mt-md-0"> <p class="stats-style cx mb-0 p-0">61</p> <p class="stats-style-md cx mb-0 p-0 nmt-25"><span style="font-size: 80%;">%</span><br><span class="small-text text-black nmt-25">der Verbraucher:innen geben an, dass das Vertrauen in die bereitgestellten Informationen für sie oberste Priorität hat</span></p> </div> </div> <div class="swiper-slide slide-2"> <p class="card-eyebrow mb-0 mt-25">DIE 5 WICHTIGSTEN GRÜNDE FÜR <br>SCHLECHTE ERFAHRUNGEN</p> <img class="mt-6 mt-md-2 graph" src="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2024/11/cx-graph-de.svg"> </div> <div class="swiper-slide slide-3"> <p class="card-headline-lg mb-3 mt-6">Mehr Erkenntnisse <br>entdecken</p> <a class="btn btn-black" href="/de/ebooks-guides/customer-experience-trends/?utm_lp=trends-hub">BERICHT HERUNTERLADEN</a> <img src="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/10/cx-img@2x.webp" class="position-absolute img-bottom"> </div> </div> </div> <div class="contol-wrapper-alt bg-reset"> <div class="td-left-arrow swiper-button-prev cx-td-l" tabindex="0" role="button"></div> <div class="td-right-arrow swiper-button-next cx-td-r" tabindex="0" role="button"></div> </div> <div class="col-12 trends-quote"> <hr> <p class="quote-style light">Nach der Pandemie haben Hilton und auch viele andere Unternehmen aus der Branche einen Rückgang bei einigen der wichtigsten Experiences verzeichnet, die für ein positives Gesamterlebnis sorgen: z. B. guter Schlaf oder eine entspannende Dusche. Letztes Jahr haben wir ein Programm entwickelt, das es unseren Hotels ermöglicht, Feedback zu sammeln und umzusetzen. So können sie für jeden Gast die richtigen Grundlagen schaffen können, bevor er oder sie abreist.”</p> <div class="quote-bio d-flex align-self-end"> <img src="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/10/hilton-for-the-stay-logo-01.webp" class="w-auto" height="68"> <div class="d-flex flex-column"> <p class="input-sans mb-1">JESSIE HARN_</p> <p>Sr. Dir., Head of Enterprise Customer Insights</p> </div> </div> </div> </div> </div> <div class="xm-container small "> <div class="w-100 d-flex bg-black-secondary br-10 cta-bar-dark justify-content-center align-items-center flex-column flex-md-row"> <p class="headline-38 bold text-white mb-0">Entdecken Sie spannende Verbraucheranalysen in <br>unserem von Experten geführten Webinar</p> <a href="/de/events/cx-trends-2025/?utm_lp=trends-hub" class="btn btn-white mt-0 mb-0 ">JETZT REGISTRIEREN</a> </div> </div> </section> <section id="ex-trends" class="trends-section position-relative py-7 pb-0 bg-white"> <div class="xm-container small overflow-hidden"> <div class="row no-gutters mb-7 trigger"> <div class="col-12 col-md-5 mb-7"> <h3 class="input-sans headline-25 mb-0">2025</h3> <h2 class="headline-60 mb-7 bold">Trends in der Employee Experience</h2> <p class="title-sub">Die Arbeit fühlt sich anstrengender <br>und chaotischer an als je zuvor</p> <p class="pr-0 pr-md-3">Produktivität freisetzen, Mitarbeiter:innen motivieren und Druck reduzieren bedeutet, unnötige Belastungen zu beseitigen.</p> <p class="pr-0 pr-md-3">In den letzten Jahren haben sich die Mitarbeiter:innen schnell an die sich ständig ändernden Anforderungen der Arbeit und der Führungskräfte angepasst, aber die Organisationen hinken bei Prozessen, Systemen und Innovationen hinterher – und das macht sich allmählich bemerkbar.</p> <a class="btn btn-black" href="/de/ebooks-guides/employee-experience-trends/?utm_lp=trends-hub">MITARBEITERBERICHT HERUNTERLADEN</a> </div> <div class="col-12 col-md-7 d-flex align-items-center justify-content-center"> <div class="stats-container "> <div class="swiper swiper-cards swiper-3d stats ex-stats" data-typeid="ex"> <div class="swiper-wrapper"> <div class="swiper-slide"> <p class="card-eyebrow mb-0 mt-25">STÄNDIGER WANDEL FÜHRT ZU WACHSENDEM DRUCK</p> <div class="d-flex flex-row justify-content-center align-items-around gap-10"> <p class="stats-style ex mb-0">38</p> <p class="stats-style-md ex mb-0 p-0 nmt-25"><span style="font-size: 80%;">%</span><br><span class="small-text ">der Mitarbeiter:innen fühlen sich von ihrem Arbeitgeber unter Druck gesetzt, die Produktivität zu steigern</span></p> </div> </div> <div class="swiper-slide"> <p class="card-eyebrow mb-0 mt-25">WICHTIGSTE TREIBER, UM DIE <br>MITARBEITERERWARTUNGEN ZU ÜBERTREFFEN</p> <img class="mt-4 " src="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2024/11/EX-stats-de.svg" loading="lazy"> </div> </div> </div> <div class="sa-right-arrow sa-ex-right stats-arrow"> <div class="arrow"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="21.708" height="31.695" viewBox="0 0 21.708 31.695"> <defs> <clipPath id="clip-path"> <rect id="Rectangle_34" data-name="Rectangle 34" width="31.695" height="21.709" fill="none" stroke="#232827" stroke-width="5" /> </clipPath> </defs> <g id="Group_15790" data-name="Group 15790" transform="translate(-15.847 15.847) rotate(-45)"> <g id="Group_43" data-name="Group 43" transform="translate(37.762 15.35) rotate(135)"> <path id="Path_7" data-name="Path 7" d="M22.989,11.5,11.494,0,0,11.5" transform="translate(4.353 5.861)" fill="none" stroke="#232827" stroke-width="5" /> <g id="Group_27" data-name="Group 27"> <g id="Group_26" data-name="Group 26" clip-path="url(#clip-path)"> <path id="Path_8" data-name="Path 8" d="M22.989,11.5,11.494,0,0,11.5" transform="translate(4.353 5.861)" fill="none" stroke="#232827" stroke-miterlimit="10" stroke-width="5" /> </g> </g> </g> </g> </svg> </div> </div> <div class="sa-left-arrow sa-ex-left stats-arrow"> <div class="arrow"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="21.709" height="31.695" viewBox="0 0 21.709 31.695"> <defs> <clipPath id="clip-path"> <rect id="Rectangle_34" data-name="Rectangle 34" width="31.695" height="21.709" fill="none" stroke="#232827" stroke-width="5" /> </clipPath> </defs> <g id="Group_15789" data-name="Group 15789" transform="translate(3.69 35.384) rotate(-135)"> <g id="Group_43" data-name="Group 43" transform="translate(12.279 37.762) rotate(-135)"> <path id="Path_7" data-name="Path 7" d="M22.989,0l-11.5,11.5L0,0" transform="translate(4.353 4.353)" fill="none" stroke="#232827" stroke-width="5" /> <g id="Group_27" data-name="Group 27"> <g id="Group_26" data-name="Group 26" clip-path="url(#clip-path)"> <path id="Path_8" data-name="Path 8" d="M22.989,0l-11.5,11.5L0,0" transform="translate(4.353 4.353)" fill="none" stroke="#232827" stroke-miterlimit="10" stroke-width="5" /> </g> </g> </g> </g> </svg> </div> </div> </div> <div class="bg-squares"></div> </div> </div> <div class="border-card"> <div class="swiper swiper-carousel customers-swiper-carousel content ex-customers" data-typeid="ex"> <div class="swiper-wrapper"> <div class="swiper-slide content overflow-hidden" data-name="Volkswagen"> <div class="d-none d-md-block position-absolute w-100 h-100 lazy background-image" role="img" aria-label="$slide_name desktop background image" data-bg="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2024/08/volkswagen-home-de.webp"></div> <div class="d-block d-md-none position-absolute w-100 h-100 lazy background-image" role="img" aria-label="$slide_name mobile background image" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2021/10/VW-Main-Tile.png"></div> <div class="content default-lg-carousel row no-gutters mt-4 mt-md-5 h-100"> <div class="d-flex justify-content-center align-items-start flex-column w-100 content-spacing"> <div class="d-flex flex-wrap flex-column align-items-start mb-8 position-relative" style="z-index:4;"> <p class="headline-40 bold text-white mb-4">Volkswagen: Qualtrics stärkt dauerhaft die Verknüpfung von Employee und Customer Experience</p> <button class="btn-white-shadow mb-4 mb-md-0" data-toggle="modal" data-target="#vidyard-player-modal" data-action="Request Demo" data-uuid="ARRX2bYdbueXDmAnBsyQXf"> JETZT ANSEHEN </button> </div> </div> </div> </div> </div> <div class="xm-container controls-section"> <div class="col-12 d-flex spacing-45 "> <!-- Add Pagination --> <div class="contol-wrapper xl align-self-start d-none"> <button class="pause-btn-carousel ex-pause" aria-pressed="false"> <svg xmlns="http://www.w3.org/2000/svg" width="10" height="14.1" viewBox="0 0 10 14.1" class="pause"> <g transform="translate(-42.076 -2438.786)"> <path d="M10218.576,2497.522a1.5,1.5,0,0,1-1.5-1.5v-11.1a1.5,1.5,0,0,1,3,0v11.1A1.5,1.5,0,0,1,10218.576,2497.522Z" transform="translate(-10175 -44.636)" fill="#fff" /> <path d="M10218.576,2497.522a1.5,1.5,0,0,1-1.5-1.5v-11.1a1.5,1.5,0,0,1,3,0v11.1A1.5,1.5,0,0,1,10218.576,2497.522Z" transform="translate(-10168 -44.636)" fill="#fff" /> </g> </svg> <svg width='11' height='12' viewBox='0 0 11 12' fill='none' xmlns='http://www.w3.org/2000/svg' class="play d-none"> <path d='M0.593911 0.406096L10.2828 6.00001L0.593911 11.5939L0.593911 0.406096Z' fill='white' /> </svg> </button> <div class="swiper-pagination ex-pagination"></div> </div> <div class="contol-wrapper align-self-end bg-reset"> <div class="swiper-button-prev ex-c-l position-relative"></div> <div class="swiper-button-next ex-c-r position-relative"></div> </div> </div> </div> </div> </div> </div> <div class="w-100 bg-ex-gradient nmt-6p overflow-hidden"> <div class="xm-container small pt-8 pb-7"> <div class="swiper swiper-cards trends-data ex-trends mt-6 mb-5" data-typeid="ex"> <div class="swiper-wrapper align-items-stretch"> <div class="swiper-slide slide-0"> <p class="card-headline-md mb-1">Junge Mitarbeiter:innen sind <BR>von allen Altersgruppen<BR> am optimistischsten</p> <p class="pb-25 mb-0">Trotz der weit verbreiteten Kritik an jungen Mitarbeiter:innen, insbesondere in Bezug auf ihr Engagement und ihre Energie, sind die unter 25-Jährigen die engagiertesten und enthusiastischsten aller Mitarbeitergruppen.</p> <a href="/de/ebooks-guides/employee-experience-trends/?utm_lp=trends-hub" class="btn-anchor">VOLLSTÄNDIGEN BERICHT HERUNTERLADEN</a> </div> <div class="swiper-slide slide-1"> <p class="card-eyebrow mb-0 mt-25">EXPERIENCE SCORES VON 18- BIS 24-JÄHRIGEN <br>IM VERGLEICH ZU ALLEN ANDEREN ALTERSGRUPPEN</p> <img class="mt-6 mt-md-2 graph" src="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2024/11/EX-graph-1-de.svg"> </div> <div class="swiper-slide slide-2"> <p class="card-eyebrow mb-0 mt-25">IM VERGLEICH ZUM WELTWEITEN DURCHSCHNITT <br>DER MITARBEITER:INNEN UNTER 25 JAHREN</p> <img class="mt-6 mt-md-2 graph" src="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2024/11/EX-graph2-de.svg"> </div> <div class="swiper-slide slide-3"> <p class="card-headline-lg mb-3 mt-6">Mehr Erkenntnisse <br>entdecken</p> <a class="btn btn-black" href="/de/ebooks-guides/employee-experience-trends/?utm_lp=trends-hub">JETZT HERUNTERLADEN</a> <img src="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/10/ex@2x.png" class="position-absolute img-bottom"> </div> </div> </div> <div class="contol-wrapper-alt bg-reset"> <div class="td-left-arrow swiper-button-prev ex-td-l" tabindex="0" role="button"></div> <div class="td-right-arrow swiper-button-next ex-td-r" tabindex="0" role="button"></div> </div> <div class="col-12 trends-quote"> <hr> <p class="quote-style light">Statt sich über die geringe Bindung von unter 25-Jährigen zu beschweren, sollten Führungskräfte nach Möglichkeiten suchen, deren Wachstum und Kreativität zu unterstützen, ihre Fähigkeiten auszubauen und letztlich ihre Begeisterung zu nutzen, um die Belegschaft für die Zukunft zu stärken.”</p> <div class="quote-bio d-flex align-self-end"> <img src="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/10/qualtrics-logo-01.webp" class="w-auto" height="95"> <div class="d-flex flex-column"> <p class="input-sans mb-1">DR. ANTONIO PANGALLO_</p> <p>Lead Researcher, Principal XM Scientist</p> </div> </div> </div> </div> </div> <div class="xm-container small "> <div class="w-100 d-flex bg-black-secondary br-10 cta-bar-dark justify-content-center align-items-center flex-column flex-md-row"> <p class="headline-38 bold text-white mb-0">Erhlaten Sie weitere Insights über Mitarbeiter:innen in <br>unserem von Expert:innen geleiteten Webinar</p> <a href="/de/events/ex-trends-2025/?utm_lp=trends-hub" class="btn btn-white mt-0 mb-0 ">JETZT REGISTRIEREN</a> </div> </div> </section> <section id="mr-trends" class="trends-section position-relative py-7 pb-0 bg-white"> <div class="xm-container small overflow-hidden"> <div class="row no-gutters mb-7 trigger"> <div class="col-12 col-md-5 mb-7"> <h3 class="input-sans headline-25 mb-0">2025</h3> <h2 class="headline-60 mb-7 bold">Marktforschungstrends</h2> <p class="title-sub">SYNTHETISCHE DATEN MACHEN „PRIVACY BY DESIGN“ (INTEGRIERTEN DATENSCHUTZ) ZUM WETTBEWERBSVORTEIL</p> <p class="pr-0 pr-md-3">Angesichts der zunehmenden Besorgnis über Datenschutz, Datenknappheit und Umfragemüdigkeit gewinnen synthetische Antworten (die künstlich erzeugt werden, um reale Informationen zu imitieren) zunehmend an Bedeutung - und die Forscher sind mit den Ergebnissen überwiegend zufrieden. </p> <p class="pr-0 pr-md-3"></p> <a class="btn btn-black" href="/de/ebooks-guides/market-research-trends/?utm_lp=trends-hub">FORSCHUNGSBERICHT HERUNTERLADEN</a> </div> <div class="col-12 col-md-7 d-flex align-items-center justify-content-center"> <div class="stats-container "> <div class="swiper swiper-cards swiper-3d stats mr-stats" data-typeid="mr"> <div class="swiper-wrapper"> <div class="swiper-slide"> <p class="card-eyebrow mb-0 mt-25">FORSCHUNGSTEAMS MACHEN <br>GROSSE FORTSCHRITTE BEI DER KI</p> <div class="d-flex flex-row justify-content-center align-items-around gap-10"> <p class="stats-style mr mb-0">87</p> <p class="stats-style-md mr mb-0 p-0 nmt-25"><span style="font-size: 80%;">%</span><br><span class="small-text ">der Forschungsteams, die synthetische Antworten in ihrer Arbeit verwendet haben, sind mit den Ergebnissen überwiegend zufrieden</span></p> </div> </div> <div class="swiper-slide"> <p class="card-eyebrow mb-0 mt-25">DIE 5 WICHTIGSTEN GRÜNDE FÜR DIE NUTZUNG SYNTHETISCHER DATEN</p> <img class="mt-4 " src="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2024/11/sr-stats-de.svg" loading="lazy"> </div> </div> </div> <div class="sa-right-arrow sa-mr-right stats-arrow"> <div class="arrow"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="21.708" height="31.695" viewBox="0 0 21.708 31.695"> <defs> <clipPath id="clip-path"> <rect id="Rectangle_34" data-name="Rectangle 34" width="31.695" height="21.709" fill="none" stroke="#232827" stroke-width="5" /> </clipPath> </defs> <g id="Group_15790" data-name="Group 15790" transform="translate(-15.847 15.847) rotate(-45)"> <g id="Group_43" data-name="Group 43" transform="translate(37.762 15.35) rotate(135)"> <path id="Path_7" data-name="Path 7" d="M22.989,11.5,11.494,0,0,11.5" transform="translate(4.353 5.861)" fill="none" stroke="#232827" stroke-width="5" /> <g id="Group_27" data-name="Group 27"> <g id="Group_26" data-name="Group 26" clip-path="url(#clip-path)"> <path id="Path_8" data-name="Path 8" d="M22.989,11.5,11.494,0,0,11.5" transform="translate(4.353 5.861)" fill="none" stroke="#232827" stroke-miterlimit="10" stroke-width="5" /> </g> </g> </g> </g> </svg> </div> </div> <div class="sa-left-arrow sa-mr-left stats-arrow"> <div class="arrow"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="21.709" height="31.695" viewBox="0 0 21.709 31.695"> <defs> <clipPath id="clip-path"> <rect id="Rectangle_34" data-name="Rectangle 34" width="31.695" height="21.709" fill="none" stroke="#232827" stroke-width="5" /> </clipPath> </defs> <g id="Group_15789" data-name="Group 15789" transform="translate(3.69 35.384) rotate(-135)"> <g id="Group_43" data-name="Group 43" transform="translate(12.279 37.762) rotate(-135)"> <path id="Path_7" data-name="Path 7" d="M22.989,0l-11.5,11.5L0,0" transform="translate(4.353 4.353)" fill="none" stroke="#232827" stroke-width="5" /> <g id="Group_27" data-name="Group 27"> <g id="Group_26" data-name="Group 26" clip-path="url(#clip-path)"> <path id="Path_8" data-name="Path 8" d="M22.989,0l-11.5,11.5L0,0" transform="translate(4.353 4.353)" fill="none" stroke="#232827" stroke-miterlimit="10" stroke-width="5" /> </g> </g> </g> </g> </svg> </div> </div> </div> <div class="bg-squares"></div> </div> </div> <div class="border-card"> <div class="swiper swiper-carousel customers-swiper-carousel content mr-customers" data-typeid="mr"> <div class="swiper-wrapper"> <div class="swiper-slide content overflow-hidden" data-name="Under Armour"> <div class="d-none d-md-block position-absolute w-100 h-100 lazy background-image" role="img" aria-label="$slide_name desktop background image" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/10/customers_hero@2x.png"></div> <div class="d-block d-md-none position-absolute w-100 h-100 lazy background-image" role="img" aria-label="$slide_name mobile background image" data-bg="https://www.qualtrics.com/m/assets/wp-content/uploads/2020/09/under_armour_vid_panel@2x.png"></div> <div class="content default-lg-carousel row no-gutters mt-4 mt-md-5 h-100"> <div class="d-flex justify-content-center align-items-start flex-column w-100 content-spacing"> <div class="d-flex flex-wrap flex-column align-items-start mb-8 position-relative" style="z-index:4;"> <p class="headline-40 bold text-white mb-4">Under Armour: Mit Qualtrics entwerfen wir wegweisende Proden-gbte, indem wir das Design und die Entwicklung in den Prozess mit einbinden.</p> <button class="btn-white-shadow mb-4 mb-md-0" data-toggle="modal" data-target="#vidyard-player-modal" data-action="Request Demo" data-uuid="n9FxPjTkrU5AXt5GbxwNBo"> Jetzt ansehen </button> </div> </div> </div> </div> </div> <div class="xm-container controls-section"> <div class="col-12 d-flex spacing-45 "> <!-- Add Pagination --> <div class="contol-wrapper xl align-self-start d-none"> <button class="pause-btn-carousel mr-pause" aria-pressed="false"> <svg xmlns="http://www.w3.org/2000/svg" width="10" height="14.1" viewBox="0 0 10 14.1" class="pause"> <g transform="translate(-42.076 -2438.786)"> <path d="M10218.576,2497.522a1.5,1.5,0,0,1-1.5-1.5v-11.1a1.5,1.5,0,0,1,3,0v11.1A1.5,1.5,0,0,1,10218.576,2497.522Z" transform="translate(-10175 -44.636)" fill="#fff" /> <path d="M10218.576,2497.522a1.5,1.5,0,0,1-1.5-1.5v-11.1a1.5,1.5,0,0,1,3,0v11.1A1.5,1.5,0,0,1,10218.576,2497.522Z" transform="translate(-10168 -44.636)" fill="#fff" /> </g> </svg> <svg width='11' height='12' viewBox='0 0 11 12' fill='none' xmlns='http://www.w3.org/2000/svg' class="play d-none"> <path d='M0.593911 0.406096L10.2828 6.00001L0.593911 11.5939L0.593911 0.406096Z' fill='white' /> </svg> </button> <div class="swiper-pagination mr-pagination"></div> </div> <div class="contol-wrapper align-self-end bg-reset"> <div class="swiper-button-prev mr-c-l position-relative"></div> <div class="swiper-button-next mr-c-r position-relative"></div> </div> </div> </div> </div> </div> </div> <div class="w-100 bg-mr-gradient nmt-6p overflow-hidden"> <div class="xm-container small pt-8 pb-7"> <div class="swiper swiper-cards trends-data mr-trends mt-6 mb-5" data-typeid="mr"> <div class="swiper-wrapper align-items-stretch"> <div class="swiper-slide slide-0"> <p class="card-headline-md mb-1">KI wird fester Bestandteil <br>moderner Forschungsteams</p> <p class="pb-25 mb-0">Ob es um Berichterstattung, Datenbereinigung, Zusammenfassung oder andere Aufgaben geht – Forschungsteams stehen an vorderster Front bei der Nutzung von KI. Sie nutzen KI, um die Lücke zwischen traditioneller und moderner Forschung zu schließen und die Zeit zu verkürzen, die benötigt wird, um tiefere und aussagekräftigere Erkenntnisse zu gewinnen.</p> <a href="/de/ebooks-guides/market-research-trends/?utm_lp=trends-hub" class="btn-anchor">VOLLSTÄNDIGEN BERICHT HERUNTERLADEN</a> </div> <div class="swiper-slide slide-1"> <p class="card-eyebrow mb-0 mt-25">FORSCHER:INNEN WENDEN SICH ZUR UNTERSTÜTZUNG GERNE AN KÜNSTLICHE INTELLIGENZ</p> <div class="d-flex flex-row justify-content-around align-items-center gap-10 mt-5 mt-md-0"> <p class="stats-style mr mb-0 p-0"><span style="font-size: 80%;">89</span></p> <p class="stats-style-md mr mb-0 p-0 nmt-25"><span style="font-size: 80%;">%</span><br><span class="small-text ">der Forscher:innen verwenden bereits regelmäßig oder in Versuchsphasen KI-Tools</span></p> </div> </div> <div class="swiper-slide slide-2"> <p class="card-eyebrow mb-0 mt-25">KI IST MEHR FREUND ALS FEIND</p> <div class="d-flex flex-row justify-content-around align-items-center gap-10 mt-5 mt-md-0"> <p class="stats-style mr mb-0 p-0"><span style="font-size: 80%;">72</span></p> <p class="stats-style-md mr mb-0 p-0 nmt-25"><span style="font-size: 80%;">%</span><br><span class="small-text ">stimmen zu, dass KI innerhalb von drei Jahren den Bedarf an menschlichen Datenanalyst:innen reduzieren wird</span></p> </div> </div> <div class="swiper-slide slide-3"> <p class="card-headline-lg mb-3 mt-6">Mehr Erkenntnisse <br>entdecken</p> <a class="btn btn-black" href="/de/ebooks-guides/market-research-trends/?utm_lp=trends-hub">JETZT HERUNTERLADEN</a> <img src="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/10/Mask-Group-11554.webp" class="position-absolute img-bottom"> </div> </div> </div> <div class="contol-wrapper-alt bg-reset"> <div class="td-left-arrow swiper-button-prev mr-td-l" tabindex="0" role="button"></div> <div class="td-right-arrow swiper-button-next mr-td-r" tabindex="0" role="button"></div> </div> <div class="col-12 trends-quote"> <hr> <p class="quote-style light">Die wachsende Rolle digitaler qualitativer Forschung, besonders in Kombination mit KI, bietet uns eine hervorragende Chance, unsere Forschungskompetenzen zu optimieren. KI ermöglicht es uns, qualitative Methoden schneller und effizienter zu gestalten, sodass wir Erkenntnisse in Echtzeit nutzen können. Diese zeitnahen Daten helfen uns, fundierte Entscheidungen zu treffen und unsere Strategien zu verfeinern, was perfekt zu unserem Ziel einer agileren Forschungsstrategie passt.”</p> <div class="quote-bio d-flex align-self-end"> <img src="https://www.qualtrics.com/m/assets/wp-content/uploads/2024/10/shake-shack-logo-01.webp" class="w-auto" height="112"> <div class="d-flex flex-column"> <p class="input-sans mb-1">LAUREN KATZ_</p> <p>Senior Manager, Consumer Insights</p> </div> </div> </div> </div> </div> <div class="xm-container small "> <div class="w-100 d-flex bg-black-secondary br-10 cta-bar-dark justify-content-center align-items-center flex-column flex-md-row"> <p class="headline-38 bold text-white mb-0">Erfahren Sie weitere Forschungserkenntnisse in <br>unserem von Expert:innen geleiteten Webinar</p> <a href="/de/events/mr-trends-2025/?utm_lp=trends-hub" class="btn btn-white mt-0 mb-0 ">Jetzt registrieren</a> </div> </div> </section> <section class="position-relative py-7 overflow-hidden bg-white"> <div class="xm-container small overflow-hidden"> <div class="row no-gutters justify-content-center"> <div class="col-12 d-flex justify-content-center flex-column flex-wrap copy-wrapper"> <h2 class="headline-14 input-sans text-center text-uppercase mb-2 ">RESSOURCEN_</h2> <h3 class="headline-30 bold text-center mb-5 mb-mb-7 main-heading">Entdecken Sie das Potenzial von Experience Management</h3> <p class="text-center">Sie haben die Erkenntnisse (und hoffentlich auch den Bericht) gelesen. <br><br> Nun ist es an der Zeit, Maßnahmen zu ergreifen, die am wichtigsten sind, damit Sie den sich ändernden Anforderungen <br class="d-none d-lg-block">von Kund:innen, Mitarbeiter:innen und der Marktforschung gerecht werden können.</p> </div> <div class="d-flex flex-column w-100 mt-6 mb-8"> <div class="d-flex justify-content-between w-100 flex-column flex-md-row border-hover "> <a href="/de/ebooks/2024-cx-trends/?utm_lp=trends-hub" class="headline-32 light text-strategy resource-name">2024 Verbrauchertrends</a> <div class="align-self-start text-uppercase"> <a class="btn-anchor anchor-black m-gutter nm-16" href="/de/ebooks/2024-cx-trends/?utm_lp=trends-hub" alt="2024 Verbrauchertrends">Jetzt herunterladen</a> </div> </div> <div class="d-flex justify-content-between w-100 flex-column flex-md-row border-hover "> <a href="/de/ebooks/2024-market-research-trends/?utm_lp=trends-hub" class="headline-32 light text-strategy resource-name">2024 Marktforschungstrends</a> <div class="align-self-start text-uppercase"> <a class="btn-anchor anchor-black m-gutter nm-16" href="/de/ebooks/2024-market-research-trends/?utm_lp=trends-hub" alt="2024 Marktforschungstrends">Jetzt herunterladen</a> </div> </div> </div> <div class="w-100 d-flex new-gradient-bg br-10 flex-column flex-md-row justify-content-between align-items-start align-items-md-center py-3 py-md-7 pl-3 pr-3 pl-md-7 pr-md-6"> <p class="headline-38 bold text-white mb-0">Nutzen Sie die Möglichkeiten der 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id="desktop-marketo-form-placeholder"> <div id="marketo-embedded-form-container" class="mt-n7 pt-7 text-black"> <form id="modal-form" class="marketo-universal-form needs-validation bg-white text-black pb-6 w-100" data-thank-you="Vielen Dank! Wir melden uns in Kürze bei Ihnen." data-thank-you-param="mktord-thank-you" data-thank-you-test-id="request-demo-thank-you-text" data-two-step="" novalidate data-loading-overlay-id="embedded-modal-loading-overlay" > <div class="d-flex justify-content-center"> <div class="spinner-incremental" role="status" hidden></div> </div> <div class="form-content"> <h3 id="modal-form-title" class="feature-module mt-0 mb-3 headline-24 bold">Demo anfordern</h3> <div class="row"> <div class="col-12 form-group"> <select id="modal-salutation" class="form-control" name="Salutation" data-marketo-field="Salutation" autocomplete="salutation"> <option disabled selected value> -- Wählen Sie eine Option. -- </option> <option data-code="Herr">Herr</option><option data-code="Frau">Frau</option><option data-code="Divers">Divers</option> </select> <label for="modal-salutation">Anrede *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-salutation-invalid-feedback">Wählen Sie bitte Ihre Anrede.</span></div> </div> <div class="col-12 form-group"> <input id="modal-first" class="form-control" name="FirstName" type="text" data-marketo-field="FirstName" autocomplete="given-name" required> <label for="modal-first">Vorname *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-first-invalid-feedback">Geben Sie bitte Ihren Vornamen ein.</span></div> </div> <div class="col-12 form-group"> <input id="modal-last" class="form-control" name="LastName" type="text" data-marketo-field="LastName" autocomplete="family-name" required> <label for="modal-last">Nachname *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-last-invalid-feedback">Geben Sie bitte Ihren Nachnamen ein.</span></div> </div> <div class="col-12 form-group"> <input id="modal-company" class="form-control" name="Company" type="text" data-marketo-field="Company" autocomplete="organization" required> <label for="modal-company">Unternehmen *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-company-invalid-feedback">Geben Sie bitte Ihren Firmennamen ein.</span></div> </div> <div class="col-12 form-group"> <input id="modal-title" class="form-control" name="Title" type="text" data-marketo-field="Title" autocomplete="organization-title" required> <label for="modal-title">Stellenbezeichnung *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-title-invalid-feedback">Geben Sie bitte Ihre Stellenbezeichnung ein.</span></div> </div> <div class="form-group col-12"> <input id="modal-email" class="form-control" name="Email" type="email" data-marketo-field="Email" autocomplete="email" pattern="^[A-Za-z0-9._+\-']+@[A-Za-z0-9.\-]+\.[A-Za-z]{2,}$" required> <label for="modal-email">Geschäfts-E-Mail <span class="align-middle" aria-label="required">*</span></label> <div class="invalid-feedback"> <span class="feedback-tooltip" id="modal-email-invalid-feedback">Geben Sie bitte eine gültige geschäftliche E-Mail-Adresse ein.</span> </div> </div> <div class="col-12 form-group"> <!-- TODO: refine phone regex to better match what Marketo accepts (right now it needs at least 10 digits but that's it) --> <input id="modal-phone" class="form-control" name="Phone" type="tel" data-marketo-field="Phone" pattern="(.*\d.*){8,}" autocomplete="tel" required> <label for="modal-phone">Telefonnummer *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-phone-invalid-feedback">Geben Sie bitte eine gültige Telefonnummer ein.</span></div> </div> <div class="col-12"> <div class="country-fields row"> <div class="col-12 form-group flex-wrap"> <select id="modal-country" name="Country" data-marketo-field="Country" class="form-control" onchange="MarketoLibrary.updateCountryField(event)" autocomplete="country" required> <option disabled selected value> -- Wählen Sie eine Option. -- </option> <option data-code="AF" data-us-name="Afghanistan" value="Afghanistan">Afghanistan</option><option data-code="AL" data-us-name="Albania" value="Albania">Albanien</option><option data-code="DZ" data-us-name="Algeria" value="Algeria">Algerien</option><option data-code="VI" data-us-name="Virgin Islands, U.S." value="Virgin Islands, U.S.">Amerikanische Jungferninseln</option><option data-code="AS" data-us-name="American Samoa" value="American Samoa">Amerikanischen Samoa-Inseln</option><option data-code="AD" data-us-name="Andorra" value="Andorra">Andorra</option><option data-code="AO" data-us-name="Angola" value="Angola">Angola</option><option data-code="AI" data-us-name="Anguilla" value="Anguilla">Anguilla</option><option data-code="AQ" data-us-name="Antarctica" value="Antarctica">Antarktis</option><option data-code="AG" data-us-name="Antigua and Barbuda" value="Antigua and Barbuda">Antigua und Barbuda</option><option data-code="AR" data-us-name="Argentina" value="Argentina">Argentinien</option><option data-code="AM" data-us-name="Armenia" value="Armenia">Armenien</option><option data-code="AW" data-us-name="Aruba" value="Aruba">Aruba</option><option data-code="AZ" data-us-name="Azerbaijan" value="Azerbaijan">Aserbaidschan</option><option data-code="AU" data-us-name="Australia" value="Australia">Australien</option><option data-code="BS" data-us-name="Bahamas" value="Bahamas">Bahamas</option><option data-code="BH" data-us-name="Bahrain" value="Bahrain">Bahrain</option><option data-code="BD" data-us-name="Bangladesh" value="Bangladesh">Bangladesch</option><option data-code="BB" data-us-name="Barbados" value="Barbados">Barbados</option><option data-code="BE" data-us-name="Belgium" value="Belgium">Belgien</option><option data-code="BZ" data-us-name="Belize" value="Belize">Belize</option><option data-code="BJ" data-us-name="Benin" value="Benin">Benin</option><option data-code="BM" data-us-name="Bermuda" value="Bermuda">Bermuda</option><option data-code="BT" data-us-name="Bhutan" value="Bhutan">Bhutan</option><option data-code="BO" data-us-name="Bolivia" value="Bolivia">Bolivien</option><option data-code="BQ" data-us-name="Bonaire, Sint Eustatius and Saba" value="Bonaire, Sint Eustatius and Saba">Bonaire, Sint Eustatius und Saba</option><option data-code="BA" data-us-name="Bosnia and Herzegovina" value="Bosnia and Herzegovina">Bosnien und Herzegowina</option><option data-code="BW" data-us-name="Botswana" value="Botswana">Botswana</option><option data-code="BV" data-us-name="Bouvet Island" value="Bouvet Island">Bouvetinsel</option><option data-code="BR" data-us-name="Brazil" value="Brazil">Brasilien</option><option data-code="IO" data-us-name="British Indian Ocean Territory" value="British Indian Ocean Territory">Britisches Territorium des Indischen Ozeans</option><option data-code="BN" data-us-name="Brunei Darussalam" value="Brunei Darussalam">Brunei Darussalam</option><option data-code="BG" data-us-name="Bulgaria" value="Bulgaria">Bulgarien</option><option data-code="BF" data-us-name="Burkina Faso" value="Burkina Faso">Burkina Faso</option><option data-code="BI" data-us-name="Burundi" value="Burundi">Burundi</option><option data-code="KY" data-us-name="Cayman Islands" value="Cayman Islands">Cayman Inseln</option><option data-code="CL" data-us-name="Chile" value="Chile">Chile</option><option data-code="CN" data-us-name="China" value="China">China</option><option data-code="CK" data-us-name="Cook Islands" value="Cook Islands">Cookinseln</option><option data-code="CR" data-us-name="Costa Rica" value="Costa Rica">Costa Rica</option><option data-code="CW" data-us-name="Curaçao" value="Curaçao">Curacao</option><option data-code="LA" data-us-name="Lao People's Democratic Republic" value="Lao People's Democratic Republic">Demokratische Volksrepublik Laos</option><option data-code="DE" data-us-name="Germany" value="Germany">Deutschland</option><option data-code="DM" data-us-name="Dominica" value="Dominica">Dominica</option><option data-code="DO" data-us-name="Dominican Republic" value="Dominican Republic">Dominikanische Republik</option><option data-code="DJ" data-us-name="Djibouti" value="Djibouti">Dschibuti</option><option data-code="DK" data-us-name="Denmark" value="Denmark">Dänemark</option><option data-code="EC" data-us-name="Ecuador" value="Ecuador">Ecuador</option><option data-code="SV" data-us-name="El Salvador" value="El Salvador">El Salvador</option><option data-code="CI" data-us-name="Côte d'Ivoire" value="Côte d'Ivoire">Elfenbeinküste</option><option data-code="ER" data-us-name="Eritrea" value="Eritrea">Eritrea</option><option data-code="EE" data-us-name="Estonia" value="Estonia">Estland</option><option data-code="SZ" data-us-name="Eswatini" value="Eswatini">Eswatini</option><option data-code="FK" data-us-name="Falkland Islands (Malvinas)" value="Falkland Islands (Malvinas)">Falklandinseln (Malvinas)</option><option data-code="FJ" data-us-name="Fiji" value="Fiji">Fidschi</option><option data-code="FI" data-us-name="Finland" value="Finland">Finnland</option><option data-code="FR" data-us-name="France" value="France">Frankreich</option><option data-code="PF" data-us-name="French Polynesia" value="French Polynesia">Französisch Polynesien</option><option data-code="GF" data-us-name="French Guiana" value="French Guiana">Französisch-Guayana</option><option data-code="FO" data-us-name="Faroe Islands" value="Faroe Islands">Färöer Inseln</option><option data-code="GA" data-us-name="Gabon" value="Gabon">Gabun</option><option data-code="GM" data-us-name="Gambia" value="Gambia">Gambia</option><option data-code="TG" data-us-name="Togo" value="Togo">Gehen</option><option data-code="GE" data-us-name="Georgia" value="Georgia">Georgia</option><option data-code="GH" data-us-name="Ghana" value="Ghana">Ghana</option><option data-code="GI" data-us-name="Gibraltar" value="Gibraltar">Gibraltar</option><option data-code="GD" data-us-name="Grenada" value="Grenada">Grenada</option><option data-code="GR" data-us-name="Greece" value="Greece">Griechenland</option><option data-code="GL" data-us-name="Greenland" value="Greenland">Grönland</option><option data-code="GP" data-us-name="Guadeloupe" value="Guadeloupe">Guadeloupe</option><option data-code="GU" data-us-name="Guam" value="Guam">Guam</option><option data-code="GT" data-us-name="Guatemala" value="Guatemala">Guatemala</option><option data-code="GG" data-us-name="Guernsey" value="Guernsey">Guernsey</option><option data-code="GN" data-us-name="Guinea" value="Guinea">Guinea</option><option data-code="GW" data-us-name="Guinea-Bissau" value="Guinea-Bissau">Guinea-Bissau</option><option data-code="GY" data-us-name="Guyana" value="Guyana">Guyana</option><option data-code="HT" data-us-name="Haiti" value="Haiti">Haiti</option><option data-code="HM" data-us-name="Heard Island and McDonald Islands" value="Heard Island and McDonald Islands">Heard Island und McDonald Islands</option><option data-code="VA" data-us-name="Holy See (Vatican City State)" value="Holy See (Vatican City State)">Heiliger Stuhl</option><option data-code="HN" data-us-name="Honduras" value="Honduras">Honduras</option><option data-code="HK" data-us-name="Hong Kong, China" value="Hong Kong, China">Hongkong</option><option data-code="IN" data-us-name="India" value="India">Indien</option><option data-code="ID" data-us-name="Indonesia" value="Indonesia">Indonesien</option><option data-code="IQ" data-us-name="Iraq" value="Iraq">Irak</option><option data-code="IE" data-us-name="Ireland" value="Ireland">Irland</option><option data-code="IS" data-us-name="Iceland" value="Iceland">Island</option><option data-code="IM" data-us-name="Isle of Man" value="Isle of Man">Isle of Man</option><option data-code="IL" data-us-name="Israel" value="Israel">Israel</option><option data-code="IT" data-us-name="Italy" value="Italy">Italien</option><option data-code="JM" data-us-name="Jamaica" value="Jamaica">Jamaika</option><option data-code="JA" data-us-name="Japan" value="Japan">Japan</option><option data-code="YE" data-us-name="Yemen" value="Yemen">Jemen</option><option data-code="JE" data-us-name="Jersey" value="Jersey">Jersey</option><option data-code="JO" data-us-name="Jordan" value="Jordan">Jordan</option><option data-code="KH" data-us-name="Cambodia" value="Cambodia">Kambodscha</option><option data-code="CM" data-us-name="Cameroon" value="Cameroon">Kamerun</option><option data-code="CA" data-us-name="Canada" value="Canada">Kanada</option><option data-code="CV" data-us-name="Cape Verde" value="Cape Verde">Kap Verde</option><option data-code="KZ" data-us-name="Kazakhstan" value="Kazakhstan">Kasachstan</option><option data-code="QA" data-us-name="Qatar" value="Qatar">Katar</option><option data-code="KE" data-us-name="Kenya" value="Kenya">Kenia</option><option data-code="KG" data-us-name="Kyrgyzstan" value="Kyrgyzstan">Kirgisistan</option><option data-code="KI" data-us-name="Kiribati" value="Kiribati">Kiribati</option><option data-code="UM" data-us-name="United States Minor Outlying Islands" value="United States Minor Outlying Islands">Kleinere Inseln der Vereinigten Staaten</option><option data-code="CC" data-us-name="Cocos (Keeling) Islands" value="Cocos (Keeling) Islands">Kokosinseln (Keelinginseln)</option><option data-code="CO" data-us-name="Colombia" value="Colombia">Kolumbien</option><option data-code="KM" data-us-name="Comoros" value="Comoros">Komoren</option><option data-code="CG" data-us-name="Congo, The Republic of the" value="Congo, The Republic of the">Kongo, Republik</option><option data-code="KR" data-us-name="South Korea" value="South Korea">Korea, Republik von</option><option data-code="HR" data-us-name="Croatia" value="Croatia">Kroatien</option><option data-code="KW" data-us-name="Kuwait" value="Kuwait">Kuwait</option><option data-code="LS" data-us-name="Lesotho" value="Lesotho">Lesotho</option><option data-code="LV" data-us-name="Latvia" value="Latvia">Lettland</option><option data-code="LB" data-us-name="Lebanon" value="Lebanon">Libanon</option><option data-code="LR" data-us-name="Liberia" value="Liberia">Liberia</option><option data-code="LY" data-us-name="Libya" value="Libya">Libyen</option><option data-code="LI" data-us-name="Liechtenstein" value="Liechtenstein">Liechtenstein</option><option data-code="LT" data-us-name="Lithuania" value="Lithuania">Litauen</option><option data-code="LU" data-us-name="Luxembourg" value="Luxembourg">Luxemburg</option><option data-code="MO" data-us-name="Macao, China" value="Macao, China">Macao</option><option data-code="MG" data-us-name="Madagascar" value="Madagascar">Madagaskar</option><option data-code="MW" data-us-name="Malawi" value="Malawi">Malawi</option><option data-code="MY" data-us-name="Malaysia" value="Malaysia">Malaysia</option><option data-code="MV" data-us-name="Maldives" value="Maldives">Malediven</option><option data-code="ML" data-us-name="Mali" value="Mali">Mali</option><option data-code="MT" data-us-name="Malta" value="Malta">Malta</option><option data-code="MA" data-us-name="Morocco" value="Morocco">Marokko</option><option data-code="MH" data-us-name="Marshall Islands" value="Marshall Islands">Marshallinseln</option><option data-code="MQ" data-us-name="Martinique" value="Martinique">Martinique</option><option data-code="MR" data-us-name="Mauritania" value="Mauritania">Mauretanien</option><option data-code="MU" data-us-name="Mauritius" value="Mauritius">Mauritius</option><option data-code="YT" data-us-name="Mayotte" value="Mayotte">Mayotte</option><option data-code="MK" data-us-name="Macedonia, North" value="Macedonia, North">Mazedonien, Norden</option><option data-code="MX" data-us-name="Mexico" value="Mexico">Mexiko</option><option data-code="FM" data-us-name="Micronesia" value="Micronesia">Mikronesien</option><option data-code="MD" data-us-name="Moldova" value="Moldova">Moldawien</option><option data-code="MC" data-us-name="Monaco" value="Monaco">Monaco</option><option data-code="MN" data-us-name="Mongolia" value="Mongolia">Mongolei</option><option data-code="ME" data-us-name="Montenegro" value="Montenegro">Montenegro</option><option data-code="MS" data-us-name="Montserrat" value="Montserrat">Montserrat</option><option data-code="MZ" data-us-name="Mozambique" value="Mozambique">Mosambik</option><option data-code="MM" data-us-name="Myanmar" value="Myanmar">Myanmar</option><option data-code="NA" data-us-name="Namibia" value="Namibia">Namibia</option><option data-code="NR" data-us-name="Nauru" value="Nauru">Nauru</option><option data-code="NP" data-us-name="Nepal" value="Nepal">Nepal</option><option data-code="NC" data-us-name="New Caledonia" value="New Caledonia">Neu-Kaledonien</option><option data-code="NZ" data-us-name="New Zealand" value="New Zealand">Neuseeland</option><option data-code="NI" data-us-name="Nicaragua" value="Nicaragua">Nicaragua</option><option data-code="NL" data-us-name="Netherlands" value="Netherlands">Niederlande</option><option data-code="NE" data-us-name="Niger" value="Niger">Niger</option><option data-code="NG" data-us-name="Nigeria" value="Nigeria">Nigeria</option><option data-code="NU" data-us-name="Niue" value="Niue">Niue</option><option data-code="NF" data-us-name="Norfolk Island" value="Norfolk Island">Norfolkinsel</option><option data-code="NO" data-us-name="Norway" value="Norway">Norwegen</option><option data-code="MP" data-us-name="Northern Mariana Islands" value="Northern Mariana Islands">Nördliche Marianneninseln</option><option data-code="OM" data-us-name="Oman" value="Oman">Oman</option><option data-code="PK" data-us-name="Pakistan" value="Pakistan">Pakistan</option><option data-code="PW" data-us-name="Palau" value="Palau">Palau</option><option data-code="PS" data-us-name="Palestine" value="Palestine">Palästina</option><option data-code="PA" data-us-name="Panama" value="Panama">Panama</option><option data-code="PG" data-us-name="Papua New Guinea" value="Papua New Guinea">Papua Neu-Guinea</option><option data-code="PY" data-us-name="Paraguay" value="Paraguay">Paraguay</option><option data-code="PE" data-us-name="Peru" value="Peru">Peru</option><option data-code="PH" data-us-name="Philippines" value="Philippines">Philippinen</option><option data-code="PN" data-us-name="Pitcairn" value="Pitcairn">Pitcairn</option><option data-code="PL" data-us-name="Poland" value="Poland">Polen</option><option data-code="PT" data-us-name="Portugal" value="Portugal">Portugal</option><option data-code="PR" data-us-name="Puerto Rico" value="Puerto Rico">Puerto Rico</option><option data-code="RW" data-us-name="Rwanda" value="Rwanda">Ruanda</option><option data-code="RO" data-us-name="Romania" value="Romania">Rumänien</option><option data-code="RU" data-us-name="Russia, excluding Crimea" value="Russia, excluding Crimea">Russland, ohne Krim</option><option data-code="BL" data-us-name="Saint Barthélemy" value="Saint Barthélemy">Saint Barthélemy</option><option data-code="MF" data-us-name="Saint Martin (French part)" value="Saint Martin (French part)">Saint Martin (französischer Teil)</option><option data-code="PM" data-us-name="Saint Pierre and Miquelon" value="Saint Pierre and Miquelon">Saint Pierre und Miquelon</option><option data-code="SB" data-us-name="Solomon Islands" value="Solomon Islands">Salomon-Inseln</option><option data-code="ZM" data-us-name="Zambia" value="Zambia">Sambia</option><option data-code="WS" data-us-name="Samoa" value="Samoa">Samoa</option><option data-code="SM" data-us-name="San Marino" value="San Marino">San Marino</option><option data-code="ST" data-us-name="Sao Tome and Principe" value="Sao Tome and Principe">Sao Tome und Principe</option><option data-code="SA" data-us-name="Saudi Arabia" value="Saudi Arabia">Saudi Arabien</option><option data-code="SE" data-us-name="Sweden" value="Sweden">Schweden</option><option data-code="CH" data-us-name="Switzerland" value="Switzerland">Schweiz</option><option data-code="SN" data-us-name="Senegal" value="Senegal">Senegal</option><option data-code="RS" data-us-name="Serbia" value="Serbia">Serbien</option><option data-code="SC" data-us-name="Seychelles" value="Seychelles">Seychellen</option><option data-code="SL" data-us-name="Sierra Leone" value="Sierra Leone">Sierra Leone</option><option data-code="SG" data-us-name="Singapore" value="Singapore">Singapur</option><option data-code="SX" data-us-name="Sint Maarten (Dutch part)" value="Sint Maarten (Dutch part)">Sint Maarten (niederländischer Teil)</option><option data-code="SK" data-us-name="Slovakia" value="Slovakia">Slowakei</option><option data-code="SI" data-us-name="Slovenia" value="Slovenia">Slowenien</option><option data-code="SO" data-us-name="Somalia" value="Somalia">Somalia</option><option data-code="ES" data-us-name="Spain" value="Spain">Spanien</option><option data-code="SJ" data-us-name="Svalbard and Jan Mayen" value="Svalbard and Jan Mayen">Spitzbergen und Jan Mayen</option><option data-code="LK" data-us-name="Sri Lanka" value="Sri Lanka">Sri Lanka</option><option data-code="SH" data-us-name="Saint Helena, Ascension and Tristan da Cunha" value="Saint Helena, Ascension and Tristan da Cunha">St. Helena, Himmelfahrt und Tristan da Cunha</option><option data-code="KN" data-us-name="Saint Kitts and Nevis" value="Saint Kitts and Nevis">St. Kitts und Nevis</option><option data-code="LC" data-us-name="Saint Lucia" value="Saint Lucia">St. Lucia</option><option data-code="VC" data-us-name="Saint Vincent and the Grenadines" value="Saint Vincent and the Grenadines">St. Vincent und die Grenadinen</option><option data-code="SD" data-us-name="Sudan" value="Sudan">Sudan</option><option data-code="SR" data-us-name="Suriname" value="Suriname">Suriname</option><option data-code="GS" data-us-name="South Georgia and the South Sandwich Islands" value="South Georgia and the South Sandwich Islands">Süd-Georgien und die südlichen Sandwich-Inseln</option><option data-code="ZA" data-us-name="South Africa" value="South Africa">Südafrika</option><option data-code="TF" data-us-name="French Southern Territories" value="French Southern Territories">Südfranzösische Territorien</option><option data-code="SS" data-us-name="South Sudan" value="South Sudan">Südsudan</option><option data-code="TJ" data-us-name="Tajikistan" value="Tajikistan">Tadschikistan</option><option data-code="TW" data-us-name="Taiwan, China" value="Taiwan, China">Taiwan</option><option data-code="TZ" data-us-name="Tanzania" value="Tanzania">Tansania</option><option data-code="TH" data-us-name="Thailand" value="Thailand">Thailand</option><option data-code="TL" data-us-name="Timor-Leste" value="Timor-Leste">Timor-Leste</option><option data-code="TK" data-us-name="Tokelau" value="Tokelau">Tokelau</option><option data-code="TO" data-us-name="Tonga" value="Tonga">Tonga</option><option data-code="TT" data-us-name="Trinidad and Tobago" value="Trinidad and Tobago">Trinidad und Tobago</option><option data-code="TR" data-us-name="Turkey" value="Turkey">Truthahn</option><option data-code="TD" data-us-name="Chad" value="Chad">Tschad</option><option data-code="CZ" data-us-name="Czech Republic" value="Czech Republic">Tschechische Republik</option><option data-code="TN" data-us-name="Tunisia" value="Tunisia">Tunesien</option><option data-code="TM" data-us-name="Turkmenistan" value="Turkmenistan">Turkmenistan</option><option data-code="TC" data-us-name="Turks and Caicos Islands" value="Turks and Caicos Islands">Turks- und Caicosinseln</option><option data-code="TV" data-us-name="Tuvalu" value="Tuvalu">Tuvalu</option><option data-code="UG" data-us-name="Uganda" value="Uganda">Uganda</option><option data-code="UA" data-us-name="Ukraine, excluding Crimea" value="Ukraine, excluding Crimea">Ukraine, ohne Krim</option><option data-code="HU" data-us-name="Hungary" value="Hungary">Ungarn</option><option data-code="UY" data-us-name="Uruguay" value="Uruguay">Uruguay</option><option data-code="UZ" data-us-name="Uzbekistan" 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