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Software für Kundenumfragen | Qualtrics

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data-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/digitalfront-en.webp" data-hover-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/digital-hover-de.webp" data-hover-class="frontline" data-background-size="" data-sub="Frontline" data-gatext="Digital" > <span slot="title">Digital</span> <p class='description'>Spüren Sie jedes Hindernis in der digitalen Customer Journey auf, erhöhen Sie die Konversionsraten und perfektionieren Sie den digitalen Self-Service.</p> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/de/frontline/kundenbetreuung/" data-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/carefront-en.webp" data-hover-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/care-hover-de.webp" data-hover-class="frontline" data-background-size="" data-sub="Frontline" data-gatext="Care" > <span slot="title">Care</span> <p class='description'>Gewinnen Sie Erkenntnisse aus jeder 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data-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/engagefront-en.webp" data-hover-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/engage-hover-de.webp" data-hover-class="people" data-background-size="" data-gatext="Engage" > <span slot="title">Engage</span> <p class='description'>Erkennen Sie, wie sich Ihre Mitarbeiter:innen fühlen und geben Sie Manager:innen die Möglichkeit, Engagement, Produktivität und Mitarbeiterbindung zu verbessern.</p> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/de/people/lifecycle/" data-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/lifecycylefront-en.webp" data-hover-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/lifecycle-hover-de.webp" data-hover-class="people" data-background-size="" data-gatext="Lifecycle" > <span slot="title">Lifecycle</span> <p class='description'>Ergreifen Sie Maßnahmen in den entscheidenden Momenten der Employee 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data-background-size="" data-gatext="Employee Experience" > <span slot="title">Employee Experience</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/de/employee-experience/austrittsinterviews/" data-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/lightbulb-1.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Exit Interviews" > <span slot="title">Employee Exit Interviews</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/de/customer-experience/nps/" data-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/NPS.svg" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="NPS" > <span slot="title">NPS-Software</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/de/customer-experience/voice-of-customer/" data-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/brain_head-1.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="VOC" > <span slot="title">Voice of Customer (VOC)</span> </menu-card> </li> </ul> </li> <li class="menu-footer dir-row has-children" > <ul class="qx-menu level-2" id="131951"> <li class="menu-item" > <a class="footer-link level-2" href="/de/free-account/?utm_lp=nav-sticky-banner" data-gatext="free account"> Kostenloses Konto </a> </li> <li class="menu-item" > <a class="footer-link level-2" href="/de/demo-ansehen/?utm_lp=nav-sticky-banner" data-gatext="watch demo"> Demo Ansehen </a> </li> </ul> </li> </ul> </li> <li class="menu-item has-children" > <button class="menu-button level-0" type="button" aria-expanded="false" aria-controls="131514" > <span>RESSOURCEN</span> </button> <ul class="qx-menu level-1" id="131514"> <li class="back-item"> <button class="back-button text-uppercase" type="button">ZURÜCK</button> </li> <li class="menu-item has-children" > <p class="menu-title">Kunden</p> <ul class="qx-menu level-2" id="131529"> <li class="menu-item" > <menu-card data-href="https://support-portal.qualtrics.com/?Q_Language=de" data-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/support.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Customer Success Hub" > <span slot="title">Customer Success Hub</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/support/de/" data-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/product_documentation.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Product Documentation" > <span slot="title">Produktdokumentation</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="https://qualtrics.com/training/" data-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/training_certification.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Training" > <span slot="title">Schulungen (EN)</span> 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data-background-size="" data-gatext="Popular Resources" > <span slot="title">Beliebte Ressourcen</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/de/kunden/" data-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/customer_stories.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Customer Stories" > <span slot="title">Kundenberichte</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/blog/" data-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/blog.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Blog" > <span slot="title">Blog (EN)</span> </menu-card> </li> <li class="menu-item dir-row has-children" > <a class="collapse-top-link" href="/de/erlebnismanagement/" data-gatext="What is XM"> <img src='https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/XM-icon-new.svg' alt=''> XM Wissensbasis </a> <collapse-button class="collapse-button" type="button" aria-expanded="true" aria-controls="131532" is="collapse-button"></collapse-button> <ul class="qx-menu level-3" id="131532"> <li class="menu-item" > <a class="collapse-link level-3" href="/de/erlebnismanagement/kunden/" data-gatext="What is XM &gt; Customer Experience"> Customer Experience </a> </li> <li class="menu-item" > <a class="collapse-link level-3" href="/de/erlebnismanagement/mitarbeiter/" data-gatext="What is XM &gt; Employee Experience"> Employee Experience </a> </li> <li class="menu-item" > <a class="collapse-link level-3" href="/de/erlebnismanagement/marktforschung/" data-gatext="What is XM &gt; Market Research"> Market Research </a> </li> <li class="menu-item" > <a class="collapse-link level-3" href="/experience-management/ai/" data-gatext="What is XM &gt; AI"> Artificial Intelligence (EN) </a> </li> </ul> </li> </ul> </li> <li class="menu-item has-children" > <p class="menu-title">Unternehmen</p> <ul class="qx-menu level-2" id="131531"> <li class="menu-item" > <menu-card data-href="/de/uber-uns/" data-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/about_us.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="About Us" > <span slot="title">Über Uns</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/careers/us/en#explore" data-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/careers.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Careers" > <span slot="title">Stellenangebote (EN)</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/de/marketplace/" data-icon="https://www.qualtrics.com/m/assets/de/wp-content/uploads/2023/12/Marketplace.png" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Marketplace" > <span slot="title">Marketplace</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/x4summit/" 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Demo" data-details="Header" data-gatext="request demo" > DEMO ANFORDERN </button> </li> </ul></qx-nav> <script src="https://www.qualtrics.com/m/assets/dist/js/modules/main-navigation-2024-07.js" defer></script> <span id="keyboard-bypass-target"></span> <link rel="preload" as="image" href="https://www.qualtrics.com/m/assets/wp-content/uploads/2019/10/phone-survey-final-smaller.png" /> <section class="jumbotron jumbotron-fluid text-black pt-4 bg-gray-light " data-gacontainer="gasection" data-gatext="hero" style="background-image:url('');"> <div class="container"> <div class="row"> <div class="col-lg-7 pb-5"> <div class="mb-6"> <nav class="breadcrumb-links anchor-inherit" aria-label="Breadcrumb"> <div > <ol class="p-0"> <li class="breadcrumb-link d-inline"> <a href="https://www.qualtrics.com/de/customer-experience/" > Customer Experience</a> <span class="px-2"></span> </li> <li class="breadcrumb-link d-inline"> <a href="https://www.qualtrics.com/de/customer-experience/umfragen/" aria-current="page"> Kundenumfragen</a> <span class="px-2 d-none"></span> </li> </ol> </div> </nav> </div> <h1 class="headline-eyebrow">Software für Kundenumfragen</h1> <h2 class="headline">Die CX einschätzen und optimieren: mit Software für Kunden-Umfragen</h2> <!-- we don't know which of the above elements will need a margin bottom, so add this element instead --> <!-- this element needs a height for margin to work correctly --> <div class="mb-5" style="height: .01px;"></div> <p class="d-flex"><button class="btn btn-primary mr-2" data-toggle="modal" data-target="#marketo-embedded-modal" data-action="Request Demo" data-details="Section" >Demo anfordern</button><a class="btn btn-black btn-outline mr-2" href="/de/free-account/?utm_lp=de_customer-experience_umfragen" >Gratis-Account</a></p> </div> <div class="col-lg-5 pt-3 pt-lg-7 d-flex justify-content-center align-items-end"> <img class="img-fluid" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2019/10/phone-survey-final-smaller.png" alt="" > </div> </div> </div> </section> <section class="text-black bg-white" > <div class="container py-6"> <div class="row"> <div class="col-sm-12"> <h2 class="headline-light text-center mb-4">Über 16.000 Unternehmen und 99 der 100<br>führenden Wirtschaftshochschulen bauen auf Qualtrics</h2> <hr class="hr-thick hr-short bg-gradient-90deg mx-auto mb-6"> </div> <div class="col-sm-10 offset-sm-1"> <div class="d-flex align-items-center flex-wrap mb-n4 justify-content-around"> <div class="mr-3 mb-4"><svg class="icon icon-black icon-size-6" data-src="https://www.qualtrics.com/m/assets/dist/svg/customer/adidas.svg"></svg></div><div class="mr-3 mb-4"><svg class="icon icon-black icon-size-6" data-src="https://www.qualtrics.com/m/assets/dist/svg/customer/barclays.svg"></svg></div><div class="mr-3 mb-4"><svg class="icon icon-black icon-size-6" data-src="https://www.qualtrics.com/m/assets/dist/svg/customer/samsung.svg"></svg></div><div class="mr-3 mb-4"><svg class="icon icon-black icon-size-6" data-src="https://www.qualtrics.com/m/assets/dist/svg/customer/volkswagen.svg "></svg></div><div class="mr-3 mb-4"><svg class="icon icon-black icon-size-6" data-src="https://www.qualtrics.com/m/assets/dist/svg/customer/tui-group.svg"></svg></div> </div> </div> </div> </div> </section> <section class="py-7 py-lg-0 pt-lg-8 pb-lg-8 shadow-top" data-gacontainer="gasection" data-gatext="section1"> <div class="container px-sm-4"> <div class="row justify-content-center mx-sm-n4"> <div class="col-lg-7 mb-5 mb-lg-0 px-sm-4"> <div class="d-flex flex-column align-items-center justify-content-start h-100" style=""> <img class="img-fluid d-block mh-100 lazy" data-src="https://www.qualtrics.com/m/assets/wp-content/uploads/2018/08/XM-Mobile-App-Mockups-screens-1.png" alt="" > </div> <div class="default-style-wrapper"> </div> </div> <div class="col-lg-5 mb-lg-0 px-sm-4"> <h3 class="section-title">Schaffen Sie bahnbrechende Erlebnisse, um die Treue und die Zahlungsbereitschaft Ihrer Kunden zu steigern. Erforschen Sie dafür an allen Touchpoints die Schlüsselfaktoren der Kundenzufriedenheit. Verfolgen Sie Ihre Kunden über mehrere Kanäle hinweg auf Schritt und Tritt. Fassen Sie sämtliche Kundendaten in Echtzeit auf einer einzigen Plattform zusammen.</h3> <div class="default-style-wrapper"> <p>Das sind Ihre Vorteile, wenn Sie die Customer Experience messen und optimieren:</p> <ul> <li>Optimieren Sie die Kundenbindung und Kundentreue.</li> <li>Sie erhöhen den Share-of-Wallet Ihrer Kunden.</li> <li>Senken Sie Ihren Cost-to-Serve-Wert.</li> <li>Optimieren Sie die Kundenakquise.</li> <li>Steigern Sie die Markenbekanntheit und den Markenwert.</li> </ul> </div> </div> </div> </div> </section> <section class="py-7 py-lg-0 pt-lg-8 pb-lg-8 shadow-top" data-gacontainer="gasection" data-gatext="section1"> <div class="container px-sm-4"> <h2 class="headline-small text-center">Das raffinierteste Umfrage-Tool ist gleichzeitig das benutzerfreundlichste<br></h2> <hr class="hr-short hr-thick bg-gradient-90deg mx-auto mb-5"> <div class="row justify-content-center mb-5"> <div class="col-md-10 col-lg-8 text-center"> </div> </div> <div class="row justify-content-center mx-sm-n4"> <div class="col-lg-4 mb-5 mb-lg-0 px-sm-4"> <h3 class="section-title">Liefern Sie maßgeschneiderte Kommunikation im richtigen Maßstab</h3> <div class="default-style-wrapper"> <p>Sie können Ihre Kunden-Umfragen innerhalb weniger Minuten erstellen, anpassen und ändern – dank unserer Drag-and-drop-basierten Benutzeroberfläche, unserer Bibliothek mit über 100 Fragetypen sowie vorgefertigten Umfrage-Vorlagen aus der Hand spezialisierter Wissenschaftler. Tauschen Sie sich ortsabhängig mit Ihren Kunden aus – sei es über Apps, Websites, E-Mails, SMS oder Chatbots.</p> </div> </div> <div class="col-lg-4 mb-5 mb-lg-0 px-sm-4"> <h3 class="section-title">Die nächsten Aktionen Ihrer Kunden im Blick</h3> <div class="default-style-wrapper"> <p>Sagen Sie die nächsten Aktionen Ihrer Kunden und ihren zukünftigen Bedarf voraus. Die prädiktive Analyse hilft Ihnen dabei. Das Beste daran: Alles läuft voll automatisch ab. Bei jeder Anmeldung sehen Sie direkt die nächsten entscheidenden Schritte, mit denen Sie Ihr Unternehmen voranbringen.</p> </div> </div> <div class="col-lg-4 mb-lg-0 px-sm-4"> <h3 class="section-title">Binden Sie Ihre Customer Experience ins gesamte Unternehmen ein</h3> <div class="default-style-wrapper"> <p>Aktivieren Sie Ihre Mitarbeiter, indem Sie das Feedback der Kundenumfragen in die faszinierenden Tools und Prozesse integrieren, die Ihre Teams täglich nutzen. Jeder im Unternehmen sieht die Daten, die für ihn am wichtigsten sind. Dafür sorgen die rollenbasierten Dashboards, die automatisch die gewünschten Erkenntnisse ans Licht bringen und den richtigen Teams zuspielen.</p> </div> </div> </div> </div> </section><section class="py-7 bg-gradient-135deg text-white" data-gacontainer="gasection" data-gatext="cta"> <div class="container d-flex flex-column align-items-center"> <h2 class="headline-small text-center mb-4">Sehen Sie sich an, warum 9.000 Kunden Qualtrics vertrauen, wenn es um Kundenumfragen geht</h2> <p class="d-flex"><button class="btn btn-white mr-2" data-toggle="modal" data-target="#marketo-embedded-modal" data-action="Request Demo" data-details="Section" >Demo anfordern</button><a class="btn btn-black mr-2" href="/de/free-account/?utm_lp=de_customer-experience_umfragen" >Gratis-Account</a></p> </div> </section> <section class="py-7 py-lg-0 pt-lg-8 pb-lg-8 shadow-top" data-gacontainer="gasection" data-gatext="section1"> <div class="container px-sm-4"> <div class="row justify-content-center mx-sm-n4"> <div class="col-lg-5 mb-5 mb-lg-0 px-sm-4"> <h3 class="headline-small">Kundenumfragen auf allen Kanälen</h3> <div class="default-style-wrapper"> <p class="spacing-xxs">Erhöhen Sie die Rücklaufquote, indem Sie die Kunden auf ihren bevorzugten Geräten und Plattformen ansprechen. Mit Qualtrics Customer Experience™ sammeln Sie auf allen Kanälen Kunden-Feedback:</p> <ul class="q-plus-list list-cx"> <li>E-Mail</li> <li>Chatbots und Messenger</li> <li>Textnachrichten oder SMS</li> <li>Mobilgeräte</li> <li>Apps</li> <li>Offline-Apps</li> <li>und vieles mehr</li> </ul> </div> <div class="mt-3"> <p class="d-flex"><a class="btn btn-black btn-arrow mr-2" href="/uk/core-xm/survey-distribution/" target="_blank">Erfahren Sie mehr über die<br/> Verteilung von Umfragen (EN)</a></p> </div> </div> <div class="col-lg-7 mb-lg-0 px-sm-4"> <div class="d-flex flex-column align-items-center justify-content-start h-100" style=""> <img class="img-fluid d-block mh-100 lazy" data-src="https://www.qualtrics.com/m/assets/wp-content/uploads/2018/07/03-Survey-Distribution@2x.png" alt="" > </div> <div class="default-style-wrapper"> </div> </div> </div> </div> </section> <section class="py-7 py-lg-0 pt-lg-8 pb-lg-8 shadow-top" data-gacontainer="gasection" data-gatext="section1"> <div class="container px-sm-4"> <div class="row justify-content-center mx-sm-n4"> <div class="col-lg-7 mb-5 mb-lg-0 px-sm-4"> <div class="d-flex flex-column align-items-center justify-content-start h-100" style=""> <img class="img-fluid d-block mh-100 lazy" data-src="https://www.qualtrics.com/m/assets/wp-content/uploads/2018/07/expert_review_score_screenshot_cro_v2.png" alt="" > </div> <div class="default-style-wrapper"> </div> </div> <div class="col-lg-5 mb-lg-0 px-sm-4"> <h3 class="headline-small">Alle Umfragen aus Expertenhand</h3> <div class="default-style-wrapper"> <p>Ziehen Sie aus jeder Kundenumfrage hochwertige und aussagekräftige Daten. Nutzen Sie eine ganze Bandbreite an Vorlagen mit vorgefertigten Kundenumfragen aus der Hand spezialisierter Wissenschaftler. Oder bauen Sie Ihre eigenen Umfragen auf, wobei Sie den aufwendigen Teil der Arbeit ExpertReview überlassen. Das System analysiert automatisch jede einzelne Frage und schlägt Verbesserungen vor, bevor Sie auf „Absenden“ klicken. Das gibt Ihnen die Sicherheit, dass alle Ihre Umfragen den Best Practices entsprechen.</p> </div> <div class="mt-3"> <p class="d-flex"><a class="btn btn-black btn-arrow mr-2" href="/uk/iq/expertreview/" target="_blank">Mehr über ExpertReview erfahren (EN)</a></p> </div> </div> </div> </div> </section> <section class="py-7 py-lg-0 pt-lg-8 pb-lg-8 shadow-top" data-gacontainer="gasection" data-gatext="section1"> <div class="container px-sm-4"> <div class="row justify-content-center mx-sm-n4"> <div class="col-lg-6 mb-5 mb-lg-0 px-sm-4"> <h3 class="headline-small">Abwandern von Kunden automatisch vorhersehen</h3> <div class="default-style-wrapper"> <p>Mit Predict iQ erkennen Sie automatisch unentschlossene Kunden. Im Anschluss können Sie die notwendigen Maßnahmen ergreifen, um ein Abwandern zu verhindern. Das Tool entwickelt sich weiter, indem es aus den gesammelten Daten lernt – von den Ausgaben über die erneuten Seitenaufrufe bis hin zum Kunden-Feedback. Es liefert Ihnen aussagekräftige Vorhersagen über das zukünftige Verhalten Ihrer Kunden. Das hilft Ihnen dabei, genau dann in Szene zu treten, wenn Ihre Kunden Sie am nötigsten brauchen.</p> </div> <div class="mt-3"> <p class="d-flex"><a class="btn btn-black btn-arrow mr-2" href="/de/iq/predict-iq/" target="_blank">Erfahren Sie mehr über prädiktive Analysen</a></p> </div> </div> <div class="col-lg-6 mb-lg-0 px-sm-4"> <div class="d-flex flex-column align-items-center justify-content-start h-100" style=""> <img class="img-fluid d-block mh-100 lazy" data-src="https://s3.amazonaws.com/qualtrics-www/assets/wp-content/uploads/2018/07/PredictiQ-Data@2x-1.png" alt="" > </div> <div class="default-style-wrapper"> </div> </div> </div> </div> </section> <section class="py-7 py-lg-0 pt-lg-8 pb-lg-8 shadow-top" data-gacontainer="gasection" data-gatext="section1"> <div class="container px-sm-4"> <div class="row justify-content-center mx-sm-n4"> <div class="col-lg-7 mb-5 mb-lg-0 px-sm-4"> <div class="d-flex flex-column align-items-center justify-content-start h-100" style=""> <img class="img-fluid d-block mh-100 lazy" data-src="https://s3.amazonaws.com/qualtrics-www/assets/wp-content/uploads/2018/08/Close-Loop-Dashboard.png" alt="" > </div> <div class="default-style-wrapper"> </div> </div> <div class="col-lg-5 mb-lg-0 px-sm-4"> <h3 class="headline-small">Konkrete Maßnahmen – unternehmensweit</h3> <div class="default-style-wrapper"> <p>Spielend einfache Nachverfolgung: Schließen Sie dank des im System verankerten Closed-Loop-Prinzips die Kommunikationszyklen und planen Sie die notwendigen Maßnahmen. Wenn die Reaktion eines Kunden bestimmte Bedingungen erfüllt, erhalten die passenden Teams automatisch ein Ticket. Die Mitarbeiter können dann aktiv eingreifen. Mit den Tools zur Strategieplanung behalten Sie die ganze Kommunikation bis zur Problemlösung auf dem Schirm. Sie können sich also sicher sein, dass jeder Kunde versorgt wird.</p> </div> <div class="mt-3"> <p class="d-flex"><a class="btn btn-black btn-arrow mr-2" href="/de/customer-experience/closed-loop-followup/" >Erfahren Sie mehr über die<br/> Nachverfolgung nach Closed-Loop-Prinzip</a></p> </div> </div> </div> </div> </section> <section class="py-7 py-lg-0 pt-lg-8 pb-lg-8 shadow-top" data-gacontainer="gasection" data-gatext="section1"> <div class="container px-sm-4"> <div class="row justify-content-center mx-sm-n4"> <div class="col-lg-6 mb-5 mb-lg-0 px-sm-4"> <h3 class="headline-small">Die am besten bewertete Software für Kunden-Umfragen</h3> <div class="default-style-wrapper"> <p>Die User haben entschieden: Qualtrics ist stolz darauf, als Experience Management-Pionier und Marktführer in der Kategorie Kunden-Feedback-Software im oberen rechten Quadranten der unabhängigen Software-Bewertungsseite Nr. 1 zu stehen.</p> <p>Lesen Sie unvoreingenommene Bewertungen von echten Kunden und vergleichen Sie selbst.</p> <p><a title="Lesen Sie auf G2 Berichte zur Customer Experience Brand Qualtrics" href="https://www.g2.com/products/qualtrics-customer-experience/reviews?utm_source=review-widget" target="_blank" rel="nofollow noopener"><img decoding="async" class="left-block alignleft" style="max-width: 200px;" src="https://www.g2.com/products/qualtrics-customer-experience/widgets/stars?color=blue&amp;type=read" alt="Lesen Sie auf G2 Berichte zur Customer Experience Marke Qualtrics" /></a><br /> <script type='application/ld+json'> { "@context": "http://www.schema.org", "@type": "product", "brand": "Qualtrics", "name": "Qualtrics Customer Experience Software", "image": "https://www.qualtrics.com/m/assets/wp-content/uploads/2020/04/cx-img-1@2x.png", "description": "Qualtrics Customer XM is used by the world's most iconic brands to deliver breakthrough customer experiences and drive business impact. With Qualtrics' feedback collection capabilities such as SMS, voice, social, web, app and more, you can hear and understand every customer, at every meaningful moment.", "aggregateRating": { "@type": "aggregateRating", "ratingValue": "4.3", "reviewCount": "315" } } </script></p> </div> </div> <div class="col-lg-6 mb-lg-0 px-sm-4"> <div class="default-style-wrapper"> <div style="width: 500px; text-align: center;"><iframe id="g2-crowd-widget-default" style="border: solid 1px #eaeaea; width: 100%; min-height: 100%; overflow: hidden;" src="https://www.g2.com/categories/experience-management/grids.embed?wid=1589206627" width="425px" height="425px" frameborder="0" scrolling="no"> </iframe> <a style="font-size: 12px; color: #515159; font-weight: 600;" href="https://www.g2.com/categories/experience-management">G2-Tabelle für <span class="fw-semibold">Experience Management Software</span> </a></div> </div> </div> </div> </div> </section><section class="py-7 bg-gradient-135deg text-white anchor-inherit anchor-underline" data-gacontainer="gasection" data-gatext="what-is"> <div class="container"> <div class="row"> <div class="col-xl-4 mb-3 pr-xl-4"> <h2 class="headline headline-small">Was ist eine Customer-Experience-Software?</h2> </div> <div class="col-xl-8 border-xl-left border-white pl-xl-4 default-style-wrapper"> Mit einer Software fürs Kunden-XM sammeln Sie Daten zur Customer Experience. Sie können damit die allgemeine Kundenzufriedenheit in Echtzeit messen und Informationen gewinnen, die Ihre unternehmerischen Entscheidungen beeinflussen. Die einfachsten Softwarelösungen zum Erstellen von Kundenumfragen sehen in der Regel nur eine Feedback-Funktion vor. Ihre Möglichkeiten, Berichte zu erstellen und die Daten zu analysieren, sind damit eingeschränkt. Die leistungsfähigsten Lösungen bieten eine Kombination aus Datensammlung mittels Umfragen und Berichts- und Analysefunktionen. Konkret gesagt: Erst durch Textanalyse-Tools, prädiktive Einblicke und die Nachverfolgung nach Closed-Loop-Prinzip werden aus Ihrem Kunden-Feedback handlungsorientierte Informationen. <p><a class="btn btn-arrow btn-white" href="/de/erlebnismanagement/kunden/kundenzufriedenheitsumfrage/" >Mehr über Umfragen zur Kundenzufriedenheit</a></p> </div> </div> </div> </section> </div><!-- #content --> <!--Open legal--> <!--Close legal--> <footer class="site-footer overflow-hidden" role="contentinfo" data-gacontainer="garegion" data-gatext="footer"> <div class="container text-left"> <div id="main-footer-content" class="row align-items-stretch py-5 py-lg-6 mx-n5"> <div id="footer-subscribe-form" class="col-lg-6 d-flex pl-5 px-md-5 mb-5 mb-lg-0 flex-column"> <iframe id="footer-marketo-iframe" lang="de" data-ot-ignore class="w-100 mx-n4 mt-n4 mb-0 mb-lg-auto border-0 lazy" data-src="/de/footer-marketo-form-landing-page/" title="Get the latest news on XM events, research, and product launches" 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Wir melden uns in Kürze bei Ihnen." data-thank-you-param="mktord-thank-you" data-thank-you-test-id="request-demo-thank-you-text" data-two-step="" novalidate > <div class="d-flex justify-content-center"> <div class="spinner-incremental" role="status" hidden></div> </div> <div class="form-content"> <h3 class="feature-module mt-0 mb-3">Demo anfordern</h3> <div class="row"> <div class="col-12 form-group"> <select id="modal-salutation" data-marketo-field="Salutation" class="form-control" autocomplete="salutation"> <option disabled selected value> -- Wählen Sie eine Option. -- </option> <option data-code="Herr">Herr</option><option data-code="Frau">Frau</option><option data-code="Divers">Divers</option> </select> <label for="modal-salutation">Anrede *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-salutation-invalid-feedback">Wählen Sie bitte Ihre Anrede.</span></div> </div> <div class="col-12 form-group"> <input id="modal-first" data-marketo-field="FirstName" name="FirstName" class="form-control" type="text" autocomplete="given-name" required> <label for="modal-first">Vorname *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-first-invalid-feedback">Geben Sie bitte Ihren Vornamen ein.</span></div> </div> <div class="col-12 form-group"> <input id="modal-last" data-marketo-field="LastName" name="LastName" class="form-control" type="text" autocomplete="family-name" required> <label for="modal-last">Nachname *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-last-invalid-feedback">Geben Sie bitte Ihren Nachnamen ein.</span></div> </div> <div class="col-12 form-group"> <input id="modal-company" data-marketo-field="Company" name="Company" class="form-control" type="text" autocomplete="organization" required> <label for="modal-company">Unternehmen *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-company-invalid-feedback">Geben Sie bitte Ihren Firmennamen ein.</span></div> </div> <div class="col-12 form-group"> <input id="modal-title" data-marketo-field="Title" name="Title" class="form-control" type="text" autocomplete="organization-title" required> <label for="modal-title">Stellenbezeichnung *</label> <div class="invalid-feedback"><span class="feedback-tooltip">Geben Sie bitte Ihre Stellenbezeichnung ein.</span></div> </div> <div class="form-group col-12"> <input id="modal-email" class="form-control" name="Email" type="email" data-marketo-field="Email" autocomplete="email" pattern="^[A-Za-z0-9._+\-']+@[A-Za-z0-9.\-]+\.[A-Za-z]{2,}$" required> <label for="modal-email">Geschäfts-E-Mail <span class="align-middle" aria-label="required">*</span></label> <div class="invalid-feedback"> <span class="feedback-tooltip" id="modal-email-invalid-feedback">Geben Sie bitte eine gültige geschäftliche E-Mail-Adresse ein.</span> </div> </div> <div class="col-12 form-group"> <!-- TODO: refine phone regex to better match what Marketo accepts (right now it needs at least 10 digits but that's it) --> <input id="modal-phone" data-marketo-field="Phone" name="Phone" class="form-control" type="tel" pattern="(.*\d.*){8,}" autocomplete="tel" required> <label for="modal-phone">Telefonnummer *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-phone-invalid-feedback">Geben Sie bitte eine gültige Telefonnummer ein.</span></div> </div> <div class="col-12"> <div class="country-fields row"> <div class="col-12 form-group flex-wrap"> <select id="modal-country" data-marketo-field="Country" name="Country" class="form-control" onchange="MarketoLibrary.updateCountryField(event)" autocomplete="country" required> <option disabled selected value> -- Wählen Sie eine Option. -- </option> <option data-code="AF" data-us-name="Afghanistan" value="Afghanistan">Afghanistan</option><option data-code="AL" data-us-name="Albania" value="Albania">Albanien</option><option data-code="DZ" data-us-name="Algeria" value="Algeria">Algerien</option><option data-code="VI" data-us-name="Virgin Islands, U.S." value="Virgin Islands, U.S.">Amerikanische Jungferninseln</option><option data-code="AS" data-us-name="American Samoa" value="American Samoa">Amerikanischen Samoa-Inseln</option><option data-code="AD" data-us-name="Andorra" value="Andorra">Andorra</option><option data-code="AO" data-us-name="Angola" value="Angola">Angola</option><option data-code="AI" data-us-name="Anguilla" value="Anguilla">Anguilla</option><option data-code="AQ" data-us-name="Antarctica" value="Antarctica">Antarktis</option><option data-code="AG" data-us-name="Antigua and Barbuda" value="Antigua and Barbuda">Antigua und Barbuda</option><option data-code="AR" data-us-name="Argentina" value="Argentina">Argentinien</option><option data-code="AM" data-us-name="Armenia" value="Armenia">Armenien</option><option data-code="AW" data-us-name="Aruba" value="Aruba">Aruba</option><option data-code="AZ" data-us-name="Azerbaijan" value="Azerbaijan">Aserbaidschan</option><option data-code="AU" data-us-name="Australia" value="Australia">Australien</option><option data-code="BS" data-us-name="Bahamas" value="Bahamas">Bahamas</option><option data-code="BH" data-us-name="Bahrain" value="Bahrain">Bahrain</option><option data-code="BD" data-us-name="Bangladesh" value="Bangladesh">Bangladesch</option><option data-code="BB" data-us-name="Barbados" value="Barbados">Barbados</option><option data-code="BE" data-us-name="Belgium" value="Belgium">Belgien</option><option data-code="BZ" data-us-name="Belize" value="Belize">Belize</option><option data-code="BJ" data-us-name="Benin" value="Benin">Benin</option><option data-code="BM" data-us-name="Bermuda" value="Bermuda">Bermuda</option><option data-code="BT" data-us-name="Bhutan" value="Bhutan">Bhutan</option><option data-code="BO" data-us-name="Bolivia" value="Bolivia">Bolivien</option><option data-code="BQ" data-us-name="Bonaire, Sint Eustatius and Saba" value="Bonaire, Sint Eustatius and Saba">Bonaire, Sint Eustatius und Saba</option><option data-code="BA" data-us-name="Bosnia and Herzegovina" value="Bosnia and Herzegovina">Bosnien und Herzegowina</option><option data-code="BW" data-us-name="Botswana" value="Botswana">Botswana</option><option data-code="BV" data-us-name="Bouvet Island" value="Bouvet Island">Bouvetinsel</option><option data-code="BR" data-us-name="Brazil" value="Brazil">Brasilien</option><option data-code="IO" data-us-name="British Indian Ocean Territory" value="British Indian Ocean Territory">Britisches Territorium des Indischen Ozeans</option><option data-code="BN" data-us-name="Brunei Darussalam" value="Brunei Darussalam">Brunei Darussalam</option><option data-code="BG" data-us-name="Bulgaria" value="Bulgaria">Bulgarien</option><option data-code="BF" data-us-name="Burkina Faso" value="Burkina Faso">Burkina Faso</option><option data-code="BI" data-us-name="Burundi" value="Burundi">Burundi</option><option data-code="KY" data-us-name="Cayman Islands" value="Cayman Islands">Cayman Inseln</option><option data-code="CL" data-us-name="Chile" value="Chile">Chile</option><option data-code="CN" data-us-name="China" value="China">China</option><option data-code="CK" data-us-name="Cook Islands" value="Cook Islands">Cookinseln</option><option data-code="CR" data-us-name="Costa Rica" value="Costa Rica">Costa Rica</option><option data-code="CW" data-us-name="Curaçao" value="Curaçao">Curacao</option><option data-code="LA" data-us-name="Lao People's Democratic Republic" value="Lao People's Democratic Republic">Demokratische Volksrepublik Laos</option><option data-code="DE" data-us-name="Germany" value="Germany">Deutschland</option><option data-code="DM" data-us-name="Dominica" value="Dominica">Dominica</option><option data-code="DO" data-us-name="Dominican Republic" value="Dominican Republic">Dominikanische Republik</option><option data-code="DJ" data-us-name="Djibouti" value="Djibouti">Dschibuti</option><option data-code="DK" data-us-name="Denmark" value="Denmark">Dänemark</option><option data-code="EC" data-us-name="Ecuador" value="Ecuador">Ecuador</option><option data-code="SV" data-us-name="El Salvador" value="El Salvador">El Salvador</option><option data-code="CI" data-us-name="Côte d'Ivoire" value="Côte d'Ivoire">Elfenbeinküste</option><option data-code="ER" data-us-name="Eritrea" value="Eritrea">Eritrea</option><option data-code="EE" data-us-name="Estonia" value="Estonia">Estland</option><option data-code="SZ" data-us-name="Eswatini" value="Eswatini">Eswatini</option><option data-code="FK" data-us-name="Falkland Islands (Malvinas)" value="Falkland Islands (Malvinas)">Falklandinseln (Malvinas)</option><option data-code="FJ" data-us-name="Fiji" value="Fiji">Fidschi</option><option data-code="FI" data-us-name="Finland" value="Finland">Finnland</option><option data-code="FR" data-us-name="France" value="France">Frankreich</option><option data-code="PF" data-us-name="French Polynesia" value="French Polynesia">Französisch Polynesien</option><option data-code="GF" data-us-name="French Guiana" value="French Guiana">Französisch-Guayana</option><option data-code="FO" data-us-name="Faroe Islands" value="Faroe Islands">Färöer Inseln</option><option data-code="GA" data-us-name="Gabon" value="Gabon">Gabun</option><option data-code="GM" data-us-name="Gambia" value="Gambia">Gambia</option><option data-code="TG" data-us-name="Togo" value="Togo">Gehen</option><option data-code="GE" data-us-name="Georgia" value="Georgia">Georgia</option><option data-code="GH" data-us-name="Ghana" value="Ghana">Ghana</option><option data-code="GI" data-us-name="Gibraltar" value="Gibraltar">Gibraltar</option><option data-code="GD" data-us-name="Grenada" value="Grenada">Grenada</option><option data-code="GR" data-us-name="Greece" value="Greece">Griechenland</option><option data-code="GL" data-us-name="Greenland" value="Greenland">Grönland</option><option data-code="GP" data-us-name="Guadeloupe" value="Guadeloupe">Guadeloupe</option><option data-code="GU" data-us-name="Guam" value="Guam">Guam</option><option data-code="GT" data-us-name="Guatemala" value="Guatemala">Guatemala</option><option data-code="GG" data-us-name="Guernsey" value="Guernsey">Guernsey</option><option data-code="GN" data-us-name="Guinea" value="Guinea">Guinea</option><option data-code="GW" data-us-name="Guinea-Bissau" value="Guinea-Bissau">Guinea-Bissau</option><option data-code="GY" data-us-name="Guyana" value="Guyana">Guyana</option><option data-code="HT" data-us-name="Haiti" value="Haiti">Haiti</option><option data-code="HM" data-us-name="Heard Island and McDonald Islands" value="Heard Island and McDonald Islands">Heard Island und McDonald Islands</option><option data-code="VA" data-us-name="Holy See (Vatican City State)" value="Holy See (Vatican City State)">Heiliger Stuhl</option><option data-code="HN" data-us-name="Honduras" value="Honduras">Honduras</option><option data-code="HK" data-us-name="Hong Kong, China" value="Hong Kong, China">Hongkong</option><option data-code="IN" data-us-name="India" value="India">Indien</option><option data-code="ID" data-us-name="Indonesia" value="Indonesia">Indonesien</option><option data-code="IQ" data-us-name="Iraq" value="Iraq">Irak</option><option data-code="IE" data-us-name="Ireland" value="Ireland">Irland</option><option data-code="IS" data-us-name="Iceland" value="Iceland">Island</option><option data-code="IM" data-us-name="Isle of Man" value="Isle of Man">Isle of Man</option><option data-code="IL" data-us-name="Israel" value="Israel">Israel</option><option data-code="IT" data-us-name="Italy" value="Italy">Italien</option><option data-code="JM" data-us-name="Jamaica" value="Jamaica">Jamaika</option><option data-code="JA" data-us-name="Japan" value="Japan">Japan</option><option data-code="YE" data-us-name="Yemen" value="Yemen">Jemen</option><option data-code="JE" data-us-name="Jersey" value="Jersey">Jersey</option><option data-code="JO" data-us-name="Jordan" value="Jordan">Jordan</option><option data-code="KH" data-us-name="Cambodia" value="Cambodia">Kambodscha</option><option data-code="CM" data-us-name="Cameroon" value="Cameroon">Kamerun</option><option data-code="CA" data-us-name="Canada" value="Canada">Kanada</option><option data-code="CV" data-us-name="Cape Verde" value="Cape Verde">Kap Verde</option><option data-code="KZ" data-us-name="Kazakhstan" value="Kazakhstan">Kasachstan</option><option data-code="QA" data-us-name="Qatar" value="Qatar">Katar</option><option data-code="KE" data-us-name="Kenya" value="Kenya">Kenia</option><option data-code="KG" data-us-name="Kyrgyzstan" value="Kyrgyzstan">Kirgisistan</option><option data-code="KI" data-us-name="Kiribati" value="Kiribati">Kiribati</option><option data-code="UM" data-us-name="United States Minor Outlying Islands" value="United States Minor Outlying Islands">Kleinere Inseln der Vereinigten Staaten</option><option data-code="CC" data-us-name="Cocos (Keeling) Islands" value="Cocos (Keeling) Islands">Kokosinseln (Keelinginseln)</option><option data-code="CO" data-us-name="Colombia" value="Colombia">Kolumbien</option><option data-code="KM" data-us-name="Comoros" value="Comoros">Komoren</option><option data-code="CG" data-us-name="Congo, Republic of the" value="Congo, Republic of the">Kongo, Republik</option><option data-code="KR" data-us-name="South Korea" value="South Korea">Korea, Republik von</option><option data-code="HR" data-us-name="Croatia" value="Croatia">Kroatien</option><option data-code="KW" data-us-name="Kuwait" value="Kuwait">Kuwait</option><option data-code="LS" data-us-name="Lesotho" value="Lesotho">Lesotho</option><option data-code="LV" data-us-name="Latvia" value="Latvia">Lettland</option><option data-code="LB" data-us-name="Lebanon" value="Lebanon">Libanon</option><option data-code="LR" data-us-name="Liberia" value="Liberia">Liberia</option><option data-code="LY" data-us-name="Libya" value="Libya">Libyen</option><option data-code="LI" data-us-name="Liechtenstein" value="Liechtenstein">Liechtenstein</option><option data-code="LT" data-us-name="Lithuania" value="Lithuania">Litauen</option><option data-code="LU" data-us-name="Luxembourg" value="Luxembourg">Luxemburg</option><option data-code="MO" data-us-name="Macao, China" value="Macao, China">Macao</option><option data-code="MG" data-us-name="Madagascar" value="Madagascar">Madagaskar</option><option data-code="MW" data-us-name="Malawi" value="Malawi">Malawi</option><option data-code="MY" data-us-name="Malaysia" value="Malaysia">Malaysia</option><option data-code="MV" data-us-name="Maldives" value="Maldives">Malediven</option><option data-code="ML" data-us-name="Mali" value="Mali">Mali</option><option data-code="MT" data-us-name="Malta" value="Malta">Malta</option><option data-code="MA" data-us-name="Morocco" value="Morocco">Marokko</option><option data-code="MH" data-us-name="Marshall Islands" value="Marshall Islands">Marshallinseln</option><option data-code="MQ" data-us-name="Martinique" value="Martinique">Martinique</option><option data-code="MR" data-us-name="Mauritania" value="Mauritania">Mauretanien</option><option data-code="MU" data-us-name="Mauritius" value="Mauritius">Mauritius</option><option data-code="YT" data-us-name="Mayotte" value="Mayotte">Mayotte</option><option data-code="MK" data-us-name="Macedonia, North" value="Macedonia, North">Mazedonien, Norden</option><option data-code="MX" data-us-name="Mexico" value="Mexico">Mexiko</option><option data-code="FM" data-us-name="Micronesia" value="Micronesia">Mikronesien</option><option data-code="MD" data-us-name="Moldova" value="Moldova">Moldawien</option><option data-code="MC" data-us-name="Monaco" value="Monaco">Monaco</option><option data-code="MN" data-us-name="Mongolia" value="Mongolia">Mongolei</option><option data-code="ME" data-us-name="Montenegro" value="Montenegro">Montenegro</option><option data-code="MS" data-us-name="Montserrat" 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value="Niue">Niue</option><option data-code="NF" data-us-name="Norfolk Island" value="Norfolk Island">Norfolkinsel</option><option data-code="NO" data-us-name="Norway" value="Norway">Norwegen</option><option data-code="MP" data-us-name="Northern Mariana Islands" value="Northern Mariana Islands">Nördliche Marianneninseln</option><option data-code="OM" data-us-name="Oman" value="Oman">Oman</option><option data-code="PK" data-us-name="Pakistan" value="Pakistan">Pakistan</option><option data-code="PW" data-us-name="Palau" value="Palau">Palau</option><option data-code="PS" data-us-name="Palestine" value="Palestine">Palästina</option><option data-code="PA" data-us-name="Panama" value="Panama">Panama</option><option data-code="PG" data-us-name="Papua New Guinea" value="Papua New Guinea">Papua Neu-Guinea</option><option data-code="PY" data-us-name="Paraguay" value="Paraguay">Paraguay</option><option data-code="PE" data-us-name="Peru" value="Peru">Peru</option><option data-code="PH" 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value="Seychelles">Seychellen</option><option data-code="SL" data-us-name="Sierra Leone" value="Sierra Leone">Sierra Leone</option><option data-code="SG" data-us-name="Singapore" value="Singapore">Singapur</option><option data-code="SX" data-us-name="Sint Maarten (Dutch part)" value="Sint Maarten (Dutch part)">Sint Maarten (niederländischer Teil)</option><option data-code="SK" data-us-name="Slovakia" value="Slovakia">Slowakei</option><option data-code="SI" data-us-name="Slovenia" value="Slovenia">Slowenien</option><option data-code="SO" data-us-name="Somalia" value="Somalia">Somalia</option><option data-code="ES" data-us-name="Spain" value="Spain">Spanien</option><option data-code="SJ" data-us-name="Svalbard and Jan Mayen" value="Svalbard and Jan Mayen">Spitzbergen und Jan Mayen</option><option data-code="LK" data-us-name="Sri Lanka" value="Sri Lanka">Sri Lanka</option><option data-code="SH" data-us-name="Saint Helena, Ascension and Tristan da Cunha" value="Saint Helena, Ascension and 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Republic" value="Czech Republic">Tschechische Republik</option><option data-code="TN" data-us-name="Tunisia" value="Tunisia">Tunesien</option><option data-code="TM" data-us-name="Turkmenistan" value="Turkmenistan">Turkmenistan</option><option data-code="TC" data-us-name="Turks and Caicos Islands" value="Turks and Caicos Islands">Turks- und Caicosinseln</option><option data-code="TV" data-us-name="Tuvalu" value="Tuvalu">Tuvalu</option><option data-code="UG" data-us-name="Uganda" value="Uganda">Uganda</option><option data-code="UA" data-us-name="Ukraine, excluding Crimea" value="Ukraine, excluding Crimea">Ukraine, ohne Krim</option><option data-code="HU" data-us-name="Hungary" value="Hungary">Ungarn</option><option data-code="UY" data-us-name="Uruguay" value="Uruguay">Uruguay</option><option data-code="UZ" data-us-name="Uzbekistan" value="Uzbekistan">Usbekistan</option><option data-code="VU" data-us-name="Vanuatu" value="Vanuatu">Vanuatu</option><option data-code="VE" 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