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text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">在最近的美方报告中，将美的形容为“中国打造全球竞争力机器人产业计划中具有重要地位”的企业。这叫不少人大吃一惊。美的正在悄然变身，这一过程的挑战不小，在很大程度上考验它的掌门人，“中国第一职业经理人”方洪波的操盘能力。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">美的的名字出现在美国贸易代表办公室一项限制中国企业对美投资并购的名单中，与之同列的还有华为、清华紫光。美方报告中称，在中国打造具有全球竞争力的机器人产业计划中，美的具有重要地位。这叫不少人大吃一惊。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">此前，在美的刚刚发布2017财报中，公司2017年营收突破2000亿元大关，达到2419亿元，这在美的历史中是破纪录的成绩。尤为引人注目的是，在收入构成中，机器人及自动化系统收入为270亿元，虽然还无法与美的两大传统主力业务——暖通空调和消费电器各自近千亿元的收入相提并论，但也已开始崭露头角。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">机器人这部分收入主要来自2017年1月美的收购的德国机器人公司库卡。它与瑞士ABB、日本安川、日本发那科并列为全球四大机器人公司，已有100多年的历史，擅长工业机器人，客户包括宝马、波音和奥迪等巨头。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">美的正在悄然变身机器人制造巨头的路上。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">这距离美的2017年3月正式宣布“从中国家电企业到全球化科技集团转变”恰好一年。美的在2018年战略发布会上，也明确打出了“人机新世代”的口号，进一步明确以大数据和人工智能为驱动。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">但从家电制造到精密机器人及自动化系统生产，美的要走的是一条产业跃迁的道路。它期望从利润率低、技术难度相对较小的生产装配领域向利润率高、技术门槛高的精密制造领域扩展。二者要求并不全然相同，这意味着美的要补的课不少。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">而除了机器人之外，美的还在进入智能物流、云计算等更多科技行业。它因此要规避之前一些多元化经营企业因战线铺得太长，最终面临新市场开拓不力、传统业务萎缩的结局。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">美的能绕开这些陷阱么？这也是在考验它的掌门人，“中国第一职业经理人”方洪波的操盘能力。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px"><strong style="box-sizing: border-box; font-weight: 700; -webkit-tap-highlight-color: transparent">跨国拦路虎</strong><span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">“你有没有办法整合世界上最难搞的那些国家的人才？”谈到美的跨国并购，研华科技总经理何春盛对《财经天下》周刊分析说。研华是家布局智能制造的企业，在美的自动化工厂里就有他们的软件帮助数据采集和可视化作业。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">世界四大机器人公司来自德国、日本等发达国家，也均是老牌企业。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">“一家比这些国际老牌企业年轻得多、飞速成长的中国公司，凭什么来激励这些并购进来的人才？”何春盛认为这是所有中国公司并购老牌海外企业时都会遇到的问题，美的也不例外。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">这也是德国库卡3000名工程师们第一次见到来自中国的新老板时的想法。2017年1月，美的集团董事长方洪波在德国奥格斯堡第一次与库卡员工见面交流，他一袭黑色西装，亮黄色领带，上台时带着一名翻译。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">“当我站在舞台上时，我很清楚地知道，大多数这些人可能不愿意接受目前的情况。”方洪波接受采访时说。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">对并购的担忧一直都有。美的会关闭工厂，裁掉员工吗？中国人会带走库卡技术吗？德国制造业的核心技术流入中国是明智的吗？在德国和欧盟，不少政界人士表示了担忧。“我的担忧是，交易完成后，未来汽车将不在斯图加特和沃尔夫斯堡生产，而变成了在中国生产。”一名欧洲议会的德国议员对媒体说。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">“我试图从他们的角度思考他们的感受，这不是一次会议就能解决的问题。”方洪波在接受媒体采访中承认这个难题。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="text-align: justify"><img alt="1.jpg" width="640" height="462" src="/d/file/znzz/2018-04-13/5d4724faea1636827248dca2f8735488.jpg" /><span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">面对在机器人业务上的重重困难，方洪波选择边布局，边突围。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">2015年，美的起步布局机器人业务。“美的不只是家电”，美的正式成立了专门的机器人部门。同年8月，美的与日本安川成立合资公司。安川是全球工业机器人四大巨头之一，有能力生产伺服和运动控制器等制造机器人的关键零件，这次合作是美的进军机器人制造的开端。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">第二年，美的向另一家机器人巨头德国库卡提出了收购要约。德国库卡的业务优势在工业机器人和系统集成业务上。虽然收购要约遭遇不少反对意见，但2017年1月，美的仍以292亿元、溢价36.2%收购库卡，美的在库卡持股比例超过94.5%。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">1个月后，美的又宣布与以色列Servotronix公司之间达成战略合作交易。后者生产机器人的四大核心部件——伺服电机、驱动器、运动控制器和减速机。通过合作和并购，美的正在补齐机器人制造产业链的核心能力。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">被并购者一般有两种截然不同的结局。一种是收购者与被收购者形成品牌合力，开拓更大市场；另一种是被收购者品牌力下降，人才流失，销售衰减，收购者最终是花大价钱买了个空壳。中国企业的海外并购有不少是后者的结局。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">在美的收购案中，高端制造业强调精密生产和设计，靠技术积累和人才取胜；低端制造业重视装配，规模及速度是关键。这两者之间的壁垒是企业的内功，也可能是美的转型面临的最大障碍。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px"><strong style="box-sizing: border-box; font-weight: 700; -webkit-tap-highlight-color: transparent">磨合中的谋略</strong><span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">“反正美的也没有合适的人才去管理这类机器人公司，那就给它足够的自由度。”一位制造业资深从业者向《财经天下》周刊表示，双方的磨合要用比较大的包容心，把弥合时间拉长，不可急于整合。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">何春盛此前也与库卡管理层人员交流过美的和库卡双方的合作问题。对方告诉他，收购后，库卡管理团队的独立性会得到尊重，中国企业的进入能帮助库卡打开中国及亚洲市场，这也是库卡现有管理层所看重的。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">“此前亚洲机器人市场都被日本公司占领，美的如果能让库卡看到在亚洲和中国市占率的提高，对方会更支持合作。”何春盛对《财经天下》周刊介绍。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">“到2020年，我们希望能实现10亿欧元的年销售，当然可能更多。”今年3月9日，库卡集团首席市场官维尔弗里德﹒埃贝尔哈特出席了美的2018年战略会，他在会上提到了库卡在中国市场的目标。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">中国市场有其特殊性，对机器人的需求正迎来迅猛爆发期。据国际机器人联合会公布的报告，自 2013 年以来，中国已连续五年成为全球第一大机器人消费国，2017 年中国市场新增工业机器人约占全球产量的三分之一。迅猛增长的原因是中国机器人密度相对较低，每 1 万名工人仅拥有约 68 个机器人，而韩国是中国的 10 倍。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">美的在对外沟通中也频繁强调亚洲和中国市场对库卡现有规模的助力。今年3月，美的和库卡成立合资公司，在广东顺德联合建立工业机器人生产基地，到 2024年机器人产能达到每年7.5万台，是现有产能的四倍。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px"> <img alt="2.jpg" width="640" height="474" src="/d/file/znzz/2018-04-13/46abb3798b4e279bdd419163a68428d0.jpg" /><span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">生意的前景，可能是美的冲破此前各种质疑和反对的手段之一。美的收购库卡，除了292亿元、溢价36.2%以外，还有不少公开承诺，包括完全尊重库卡品牌及知识产权，并准备订立“隔离防范协议”，承诺对商业机密和客户数据进行保密，以维持库卡与其一流客户及供应商的稳定关系。另外，美的还保证到2023年底，库卡不会出现全球员工人数改变、关闭基地或有任何搬迁行动的发生。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">这种对被收购公司的不干预政策，此前从方洪波对高管的管理方式中就看出端倪。2012年加入美的集团、现为美的副总裁和CTO的胡自强接受采访时说，他进入美的几年来，方洪波仅两次到过他的办公室——方洪波不干涉高管们的日常事务。尽管库卡集团的监事会主席由美的集团副总裁顾炎民担任，但他的作用仅限于每月召开一次高管会议，并未全职在库卡担任角色。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">长远的磨合可能需要用文化来建立信任。同时，人才结构也是美的要解决的问题。发展到精密计算和智能制造阶段，遍布全世界的产业布局，让美的需要更高端的人才储备。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">美的在多个场合公布数字——自2012年以来，研发人员增加了1倍以上，在全球多地设立研发中心，硕博比例在研发员工中占比超过四成。主管美的研发的胡自强就是2012年加入，他在GE、三星都有多年研发经验，到了美的后开始梳理搭建美的的研发体系。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">公司思维方式也需要调整，因为以往追求效率、快速回报与现在提升创造力是两种不同的思维方式。“如果追求产品驱动，你要做长期布局。”一位美的高管接受采访时承认<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">何春盛则对方洪波的务实和学习能力印象深刻。“美的的体量比研华大很多，但研华在智能制造上的经验比较丰富，方洪波就带着一群高管到了研华的厂房调研。这种性格的人成功的可能性会更大。”<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px"><strong style="box-sizing: border-box; font-weight: 700; -webkit-tap-highlight-color: transparent">变身中的狠角色</strong><span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">与库卡的磨合是美的从传统家电企业迈向科技公司面对种种挑战的一个缩影。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">“横跨消费电器、暖通空调、机器人及自动化系统、智能供应链系统业务”，在公开的财报信息中，美的如今这么定义自己。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">一些分析人士将之类比为IBM，后者也经历了从硬件供应商到软件和服务提供商的角色转变。分析机构中怡康品牌中心总经理左延鹊对《财经天下》周刊说，制造业有其天然瓶颈，因此美的必然要走向多元化，完成由传统卖产品到输出服务或技术解决方案的技术型企业的转化。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">但IBM转型也遭遇了亚马逊、阿里巴巴和微软等企业强有力的竞争。以公有云为例，IBM由于基因问题，难以与其他互联网厂商展开竞争。美的进入新市场后，也会遭遇类似问题。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">“美的对库卡的收购首先是要解决自身面临的问题。”何春盛记得，此前美的智慧家居总经理李强曾到台湾做过一次分享，李强提到美的从2016年到2017年里，产品的生产周期和能耗费用都有大幅降低。在员工人数减少2.2%的情况下，产值提升了16.3%，这是美的在自己部分生产线采取自动化和机器作业的结果。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">美的工厂遍布深圳、佛山、宁波和杭州等地，经常遭遇严重缺工，机器作业能缓解劳工荒问题。而在一些大型空调、家电配送场景里，机器人作业比人力搬运更为省时高效，这在高度竞争的家电制造业市场，给美的带来更大竞争力。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="text-align: justify"><img alt="3.jpg" width="640" height="469" src="/d/file/znzz/2018-04-13/f4594a00aa2255d6dc71f7468d6e46cc.jpg" /><span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">同样的逻辑也出现在了美的新拓展的智能供应链系统和云计算业务上，美的分别在内部孵化了安德智联和美云智数两家公司。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">2017年年中，美的在一次对外开放日中展示了自己的智能物流系统。当有企业建了个物流仓但又不懂如何去维护运营时，安德就可以介入，提供包括仓储配送和最后一公里服务在内的整套解决方案。“在苏宁、国美，安德可能在里面扮演了最后一公里的角色。它一半为美的服务，另一半为外部客户服务。”科技行业观察者丁少将分析。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">“美的对行业的理解比其他物流或云计算厂商深刻，所以它是围绕行业场景来，而不会像其他物流和云计算玩家提供通用型业务。”中怡康左延鹊认为，这是美的进行的差异化打法，因此美的物流体系的竞争力与四通一达这类物流配送公司是有差异的。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">丁少将进一步认为，目前所有家电企业都朝着智能化、互联化方向发展，没有云，家电就没办法实现互联互通。所以美的是在满足自家云计算需求的情况下，对外输出能力。“对阿里巴巴和亚马逊来说，无论什么业务都可以用他们的云，但美的一定不是这样的。"<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">对美的而言，无论是传统业务还是新兴业务，摆在舵手方洪波面前的有各种挑战。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">从2010年开始，职业经理人方洪波在当时市场产能过剩、销量收缩背景下，大刀阔斧地改革美的企业文化，瘦身增效。他砍掉多个管理层级，原有管理岗M5-M8被压缩为一个职级，从前的高管专用电梯被他封掉。“我出差，国内海外都是一个人，从来没有秘书。我一带头，别人也会照做。现在整个集团秘书估计不超过20人”，方洪波提到。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">一位家电制造行业人士对《财经天下》周刊回忆说，有一段时期，美的职业经理人更迭率很快，平均6个月就会换一拨跟他对接人，原来很熟悉的部门长（总监）出现了各种转岗。“这使得美的具备了非常大的狼性，类似家电企业中的华为。”<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">在那次巨大的人事和文化变革中，人们认识了方洪波这个“狠角色”。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px">那一次，他成功了，美的也成为家电业龙头。如今，新的挑战再次来临。“转型速度如果不如预期，可能达不到外部投资者预期。”一位分析人士对《财经天下》周刊说。美的今日的转型正被行业内外人士追踪。<span style="display:none">KpRSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="box-sizing: border-box; text-align: justify; padding-bottom: 0px; widows: 2; text-transform: none; background-color: rgb(255,255,255); font-style: normal; text-indent: 0px; margin: 16px 0px; padding-left: 0px; padding-right: 0px; font-family: 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'WenQuanYi Micro Hei', 'Helvetica Neue', Arial, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(34,34,34); font-size: 16px; font-weight: normal; word-spacing: 0px; padding-top: 0px; -webkit-tap-highlight-color: transparent; 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