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width="708" height="299" alt="" /></h6> <p style="text-align: justify;">近日消息，荣耀将重返印度智能手机市场的消息引起关注。8月19日，中证金牛座记者从供应链人士处独家获悉，荣耀最大的手机ODM (原始设计制造) 供应商闻泰科技已承接了荣耀重返印度手机市场ODM订单，将在闻泰科技印度工厂组装。<span style="display:none">5UhSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="text-align: justify;">8月15日，荣耀印度公司在社交媒体上发布了即将重返印度的预告。realme前首席执行官Madhav Sheth也证实了他的加入，并明确表示荣耀智能手机即将在印度推出。<span style="display:none">5UhSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <h6 style="text-align: justify;"><img src="http://s.laoyaoba.com/jwImg/83488356420.92961017766655144.7668.png" width="708" height="1047" alt="" /></h6> <p style="text-align: justify;">但是据供应链人士透露，受印度进口关税和支持电子制造业发展的生产激励计划（PLI计划）的影响，荣耀在印度销售的手机将主要由其最大的ODM供应商闻泰科技在印度组装。产品上市时间点据推测应该在三季度。<span style="display:none">5UhSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="text-align: justify;">在2023年世界移动通信大会上，荣耀发布了Magic5系列，售价899欧元起，即将在全球多个国家和地区正式开售。谈及今年海外市场的目标时，荣耀CEO赵明表示，我们海外的业务战略和布局到今天就基本完备了，未来五年甚至是更长的时间荣耀在海外的成长都看不到任何瓶颈和天花板，预计2023年荣耀在海外市场相比2022年可以实现翻番。<span style="display:none">5UhSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="text-align: justify;">不过，国内手机市场表现却没有明显改善。研究机构IDC公布了2023年第二季度中国智能手机市场情况。统计显示，该季度中国智能手机出货约6570万台，同比下降2.1%，环比小幅增长，意味跌幅明显收窄。上半年出货量约1.3亿台，同比下降7.4%。<span style="display:none">5UhSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="text-align: justify;">分厂商看，OPPO（含一加）、vivo（含iQOO）、荣耀、苹果、小米、华为位列2023年二季度中国智能手机市场市场前五名，市场份额均超过了13.0%，分布比较均衡，厂商间的差距进一步缩小。其中，华为的出货量同比增长高达76.1%，苹果的出货量增长6.1%。<span style="display:none">5UhSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="text-align: justify;">OPPO以17.7%的份额居首，双旗舰Find X6系列和Find N2、Flip N2折叠屏系列，帮助OPPO在600美元以上高端市场份额进入前三位。依靠Reno系列的出色表现，OPPO市场份额优势明显；子品牌一加继续维持高达三位数的同比增幅，市场份额不断提升。<span style="display:none">5UhSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="text-align: justify;">vivo新品X90S在X90系列依然保持较强综合性能的情况下，继续升级产品竞争力。新款折叠屏产品X Fold2、竖折产品X Flip上市以后，受到市场欢迎，在“618”大促折叠屏手机排行榜上位居前二。轻薄外观、主打自拍的S系列，帮助vivo稳定线下渠道基本盘；子品牌iQOO凭借优秀性能、性价比，在线上渠道和电竞消费者中保持吸引力。<span style="display:none">5UhSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="text-align: justify;">荣耀旗舰Magic 5系列相比上一代产品市场份额提升明显。荣耀90系列、X系列继续提升产品力，争取更多线下市场份额；此外全新的轻薄折叠屏V2系列，给消费者带来全新体验。<span style="display:none">5UhSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="text-align: justify;">苹果方面，在对iPhone 14系列进行价格调整之后，受消费者欢迎程度明显好转。IDC表示，现今只有苹果才可以依靠价格调整就能获得不错的效果。此外，苹果也在不断加强与“即时零售”平台的合作，进而进一步巩固在高端市场的地位。<span style="display:none">5UhSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="text-align: justify;">小米13系列继续受到市场欢迎，与徕卡的加深合作帮助小米影像体验获得了全方位的提升。小米13 Ultra在正式发布之前就获得消费者的青睐，多次加单，提高备货量，使得小米在600美元以上高端市场份额有所提升。<span style="display:none">5UhSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="text-align: justify;">华为的出货量继续恢复，二季度同比增幅最大，高达76.1%。虽然依旧存在外部限制，但是凭借新品P60系列、折叠屏Mate X3的优异表现，华为在600美元以上高端市场上保持在第二位。<span style="display:none">5UhSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <p style="text-align: justify;">IDC分析师郭天翔指出，上半年中国智能手机市场情况低于预期。目前观察下半年新品的规划研发，不管是苹果还是安卓厂商，很难出现颠覆式的创新产品。在各家产品同质化的情况下，外观的差异化、价格的优惠力度、拍照和视频效果将会成为消费者选购的首要考虑因素。随着新一代iPhone 15系列即将上市，安卓旗舰有望提前发布，希望第四季度中国智能手机市场能够进入明显恢复趋势，整体还充满不确定性。<span style="display:none">5UhSMT技术网-China表面贴装技术-SMT表面贴装-SMT技术网【官网】</span></p> <center><img src="/AD/SMTfgx.gif"/ "/AD/smtjscn.jpg"/></center> <p><br> </p> <style> #cyPoll .vote_txtlist dd{ left: 50%; } </style>  <div class="toolbar"> <div class="share_box"> <div class="bdsharebuttonbox bdshare-button-style1-32 pull-left" data-bd-bind="1455719711329"> <a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空间"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分享到腾讯微博"></a><a href="#" class="bds_renren" data-cmd="renren" title="分享到人人网"></a><a 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