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<header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/using-gale-analytics-to-engage-nonpatrons/" rel="bookmark">Using Gale Analytics to Engage Nonpatrons</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="entry-date published" datetime="2021-12-20T09:00:00-05:00" itemprop="datePublished">December 20, 2021</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/using-gale-analytics-to-engage-nonpatrons/"> <img width="800" height="400" src="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" fetchpriority="high" srcset="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg 800w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-300x150.jpg 300w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-768x384.jpg 768w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-640x320.jpg 640w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Using Gale Analytics to Engage Nonpatrons' data-link='https://blog.gale.com/using-gale-analytics-to-engage-nonpatrons/' data-app-id-name='category_above_content'></div><p>| By Anne Nagrant, Senior Customer Success Manager | Gale Analytics: Tip of the Month Harness the power of Gale Analytics: Community Insights to identify who needs to get a library card! Instead of sending a generic message out to a huge audience, use the filters within the dashboard to select a subset of nonpatron … <a title="Using Gale Analytics to Engage Nonpatrons" class="read-more" href="https://blog.gale.com/using-gale-analytics-to-engage-nonpatrons/">Read more</a></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Using Gale Analytics to Engage Nonpatrons' data-link='https://blog.gale.com/using-gale-analytics-to-engage-nonpatrons/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Using Gale Analytics to Engage Nonpatrons' data-link='https://blog.gale.com/using-gale-analytics-to-engage-nonpatrons/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/gale-analytics-tip/" rel="tag">Gale Analytics Tip</a>, <a href="https://blog.gale.com/tag/gale-analytics-community-insights/" rel="tag">gale analytics: community insights</a></span> </footer> </div> </article> <article id="post-51734" class="post-51734 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-gale-analytics-tip" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/how-to-customize-a-geographic-service-area/" rel="bookmark">How to Customize a Geographic Service Area</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="entry-date published" datetime="2021-12-15T09:00:00-05:00" itemprop="datePublished">December 15, 2021</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/how-to-customize-a-geographic-service-area/"> <img width="800" height="400" src="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg 800w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-300x150.jpg 300w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-768x384.jpg 768w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-640x320.jpg 640w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='How to Customize a Geographic Service Area' data-link='https://blog.gale.com/how-to-customize-a-geographic-service-area/' data-app-id-name='category_above_content'></div><p>Gale Analytics: Tip of the Month | By Anne Nagrant, Senior Customer Success Manager | Did you know the geography selection made when running a dashboard has several ramifications? It affects how maps are displayed. It defines a boundary for filtering patrons inside or outside the geography. Last but not least, it determines the exact … <a title="How to Customize a Geographic Service Area" class="read-more" href="https://blog.gale.com/how-to-customize-a-geographic-service-area/">Read more</a></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='How to Customize a Geographic Service Area' data-link='https://blog.gale.com/how-to-customize-a-geographic-service-area/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='How to Customize a Geographic Service Area' data-link='https://blog.gale.com/how-to-customize-a-geographic-service-area/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/gale-analytics-tip/" rel="tag">Gale Analytics Tip</a></span> </footer> </div> </article> <article id="post-51157" class="post-51157 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public category-updates tag-analytics tag-data tag-gale-analytics tag-gale-analytics-tip tag-library-analytics tag-public-2 tag-tips" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/using-gale-analytics-to-understand-non-english-material-circulation-at-san-diego-public-library/" rel="bookmark">Using Gale Analytics to Understand Non-English Material Circulation at San Diego Public Library</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2021-05-11T09:04:46-04:00" itemprop="dateModified">May 11, 2021</time><time class="entry-date published" datetime="2021-04-28T09:00:00-04:00" itemprop="datePublished">April 28, 2021</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/using-gale-analytics-to-understand-non-english-material-circulation-at-san-diego-public-library/"> <img width="800" height="400" src="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg 800w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-300x150.jpg 300w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-768x384.jpg 768w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-640x320.jpg 640w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Using Gale Analytics to Understand Non-English Material Circulation at San Diego Public Library' data-link='https://blog.gale.com/using-gale-analytics-to-understand-non-english-material-circulation-at-san-diego-public-library/' data-app-id-name='category_above_content'></div><p>Gale Analytics: Tip of the Month | By Lisa Novohatski, Marketing Analytics Consultant | We sat down with Phil Gunderson from San Diego Public Library to discuss how he used Gale Analytics: Physical Collections and MARC record language codes to create a dashboard analyzing circulation of non-English materials. Watch this 15-minute video featuring Phil as … <a title="Using Gale Analytics to Understand Non-English Material Circulation at San Diego Public Library" class="read-more" href="https://blog.gale.com/using-gale-analytics-to-understand-non-english-material-circulation-at-san-diego-public-library/">Read more</a></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Using Gale Analytics to Understand Non-English Material Circulation at San Diego Public Library' data-link='https://blog.gale.com/using-gale-analytics-to-understand-non-english-material-circulation-at-san-diego-public-library/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Using Gale Analytics to Understand Non-English Material Circulation at San Diego Public Library' data-link='https://blog.gale.com/using-gale-analytics-to-understand-non-english-material-circulation-at-san-diego-public-library/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a>, <a href="https://blog.gale.com/category/updates/" rel="category tag">Updates</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/data/" rel="tag">data</a>, <a href="https://blog.gale.com/tag/gale-analytics/" rel="tag">Gale Analytics</a>, <a href="https://blog.gale.com/tag/gale-analytics-tip/" rel="tag">Gale Analytics Tip</a>, <a href="https://blog.gale.com/tag/library-analytics/" rel="tag">library analytics</a>, <a href="https://blog.gale.com/tag/public-2/" rel="tag">public</a>, <a href="https://blog.gale.com/tag/tips/" rel="tag">tips</a></span> </footer> </div> </article> <article id="post-50994" class="post-50994 post type-post status-publish format-standard has-post-thumbnail hentry category-public category-updates tag-analytics tag-gale-analytics tag-gale-analytics-tip tag-product-update tag-product-update-gale-analytics" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/product-update-for-gale-analytics/" rel="bookmark">Product Update: Gale Analytics</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2021-11-30T15:56:20-05:00" itemprop="dateModified">November 30, 2021</time><time class="entry-date published" datetime="2021-03-12T09:00:00-05:00" itemprop="datePublished">March 12, 2021</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/product-update-for-gale-analytics/"> <img width="797" height="456" src="https://blog.gale.com/wp-content/uploads/2017/05/updates.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2017/05/updates.jpg 797w, https://blog.gale.com/wp-content/uploads/2017/05/updates-300x172.jpg 300w, https://blog.gale.com/wp-content/uploads/2017/05/updates-768x439.jpg 768w" sizes="(max-width: 797px) 100vw, 797px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Product Update: Gale Analytics' data-link='https://blog.gale.com/product-update-for-gale-analytics/' data-app-id-name='category_above_content'></div><p>New Enhancements Simplify User Dashboards | By Gale Staff | The Gale Analytics team listened to your feedback and has made enhancements to Tableau Reader dashboards. Check out these helpful upgrades: Increased visibility of your service-area boundary. See where your patron and nonpatron activities and household characteristics are clustered within your service area to uncover … <a title="Product Update: Gale Analytics" class="read-more" href="https://blog.gale.com/product-update-for-gale-analytics/">Read more</a></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Product Update: Gale Analytics' data-link='https://blog.gale.com/product-update-for-gale-analytics/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Product Update: Gale Analytics' data-link='https://blog.gale.com/product-update-for-gale-analytics/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/public/" rel="category tag">Public</a>, <a href="https://blog.gale.com/category/updates/" rel="category tag">Updates</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/gale-analytics/" rel="tag">Gale Analytics</a>, <a href="https://blog.gale.com/tag/gale-analytics-tip/" rel="tag">Gale Analytics Tip</a>, <a href="https://blog.gale.com/tag/product-update/" rel="tag">product update</a>, <a href="https://blog.gale.com/tag/product-update-gale-analytics/" rel="tag">Product Update: Gale Analytics</a></span> </footer> </div> </article> <article id="post-50963" class="post-50963 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-gale-analytics tag-gale-analytics-tip tag-library-analytics tag-public-2 tag-tips" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/support-patrons-affected-by-the-pandemic/" rel="bookmark">Support Patrons Affected by the Pandemic</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="entry-date published" datetime="2021-02-23T09:00:00-05:00" itemprop="datePublished">February 23, 2021</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/support-patrons-affected-by-the-pandemic/"> <img width="800" height="400" src="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg 800w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-300x150.jpg 300w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-768x384.jpg 768w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-640x320.jpg 640w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Support Patrons Affected by the Pandemic' data-link='https://blog.gale.com/support-patrons-affected-by-the-pandemic/' data-app-id-name='category_above_content'></div><p>| By Lisa Novohatski, Marketing Analytics Consultant | Gale Analytics: Tip of the Month This month, take a step forward in your, equity, diversity, and inclusion (EDI) efforts. Watch this 45-minute on-demand training webinar to learn how to use Gale Analytics: Community Insights to support those disproportionately affected by the pandemic: Identify key income groups … <a title="Support Patrons Affected by the Pandemic" class="read-more" href="https://blog.gale.com/support-patrons-affected-by-the-pandemic/">Read more</a></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Support Patrons Affected by the Pandemic' data-link='https://blog.gale.com/support-patrons-affected-by-the-pandemic/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Support Patrons Affected by the Pandemic' data-link='https://blog.gale.com/support-patrons-affected-by-the-pandemic/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/gale-analytics/" rel="tag">Gale Analytics</a>, <a href="https://blog.gale.com/tag/gale-analytics-tip/" rel="tag">Gale Analytics Tip</a>, <a href="https://blog.gale.com/tag/library-analytics/" rel="tag">library analytics</a>, <a href="https://blog.gale.com/tag/public-2/" rel="tag">public</a>, <a href="https://blog.gale.com/tag/tips/" rel="tag">tips</a></span> </footer> </div> </article> <article id="post-50847" class="post-50847 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-gale-analytics tag-gale-analytics-tip tag-library-analytics tag-mosaic tag-public-2 tag-tips" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/two-steps-to-identify-likely-contributors-to-a-fundraising-campaign/" rel="bookmark">Two Steps to Identify Likely Contributors to a Fundraising Campaign</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="entry-date published" datetime="2021-01-28T09:00:00-05:00" itemprop="datePublished">January 28, 2021</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/two-steps-to-identify-likely-contributors-to-a-fundraising-campaign/"> <img width="800" height="400" src="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg 800w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-300x150.jpg 300w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-768x384.jpg 768w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-640x320.jpg 640w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Two Steps to Identify Likely Contributors to a Fundraising Campaign' data-link='https://blog.gale.com/two-steps-to-identify-likely-contributors-to-a-fundraising-campaign/' data-app-id-name='category_above_content'></div><p>| By Lisa Novohatski, Marketing Analytics Consultant | The Experian Mosaic庐 Segmentation model leveraged in Gale Analytics provides users with a wealth of information on the lifestyles and behaviors of patrons and nonpatrons within their community. More granular information on each Mosaic segment can be found in the Experian Segmentation Portal, unlocking insights about American … <a title="Two Steps to Identify Likely Contributors to a Fundraising Campaign" class="read-more" href="https://blog.gale.com/two-steps-to-identify-likely-contributors-to-a-fundraising-campaign/">Read more</a></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Two Steps to Identify Likely Contributors to a Fundraising Campaign' data-link='https://blog.gale.com/two-steps-to-identify-likely-contributors-to-a-fundraising-campaign/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Two Steps to Identify Likely Contributors to a Fundraising Campaign' data-link='https://blog.gale.com/two-steps-to-identify-likely-contributors-to-a-fundraising-campaign/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/gale-analytics/" rel="tag">Gale Analytics</a>, <a href="https://blog.gale.com/tag/gale-analytics-tip/" rel="tag">Gale Analytics Tip</a>, <a href="https://blog.gale.com/tag/library-analytics/" rel="tag">library analytics</a>, <a href="https://blog.gale.com/tag/mosaic/" rel="tag">mosaic</a>, <a href="https://blog.gale.com/tag/public-2/" rel="tag">public</a>, <a href="https://blog.gale.com/tag/tips/" rel="tag">tips</a></span> </footer> </div> </article> <article id="post-50690" class="post-50690 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-experian tag-gale-analytics tag-gale-analytics-tip tag-gale-analytics-tips tag-mosaic tag-supergroups" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/combine-and-discover-with-supergroups/" rel="bookmark">Combine and Discover with SuperGroups</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2020-11-24T15:16:17-05:00" itemprop="dateModified">November 24, 2020</time><time class="entry-date published" datetime="2020-11-23T09:00:00-05:00" itemprop="datePublished">November 23, 2020</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/combine-and-discover-with-supergroups/"> <img width="800" height="400" src="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg 800w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-300x150.jpg 300w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-768x384.jpg 768w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-640x320.jpg 640w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Combine and Discover with SuperGroups' data-link='https://blog.gale.com/combine-and-discover-with-supergroups/' data-app-id-name='category_above_content'></div><p>| By Lisa Novohatski, Marketing Analytics Consultant | Awhile back, the Experian Mosaic Segmentation Portal was updated with a few noteworthy features. In this tip, we鈥檒l focus on the SuperGroups section. As a reminder, Gale Analytics users receive free access to the portal. Visit it here, and once you log in, you鈥檒l be taken to … <a title="Combine and Discover with SuperGroups" class="read-more" href="https://blog.gale.com/combine-and-discover-with-supergroups/">Read more</a></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Combine and Discover with SuperGroups' data-link='https://blog.gale.com/combine-and-discover-with-supergroups/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Combine and Discover with SuperGroups' data-link='https://blog.gale.com/combine-and-discover-with-supergroups/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/experian/" rel="tag">experian</a>, <a href="https://blog.gale.com/tag/gale-analytics/" rel="tag">Gale Analytics</a>, <a href="https://blog.gale.com/tag/gale-analytics-tip/" rel="tag">Gale Analytics Tip</a>, <a href="https://blog.gale.com/tag/gale-analytics-tips/" rel="tag">Gale Analytics Tips</a>, <a href="https://blog.gale.com/tag/mosaic/" rel="tag">mosaic</a>, <a href="https://blog.gale.com/tag/supergroups/" rel="tag">supergroups</a></span> </footer> </div> </article> <article id="post-50549" class="post-50549 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-gale-analytics tag-gale-analytics-tip tag-library-analytics tag-public-2 tag-tips" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/new-utility-added-to-gale-analytics/" rel="bookmark">New Tool Added to Gale Analytics</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2020-10-21T11:02:38-04:00" itemprop="dateModified">October 21, 2020</time><time class="entry-date published" datetime="2020-10-20T09:00:00-04:00" itemprop="datePublished">October 20, 2020</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/new-utility-added-to-gale-analytics/"> <img width="800" height="400" src="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg 800w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-300x150.jpg 300w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-768x384.jpg 768w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-640x320.jpg 640w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='New Tool Added to Gale Analytics' data-link='https://blog.gale.com/new-utility-added-to-gale-analytics/' data-app-id-name='category_above_content'></div><p>Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | Earlier this month, a new tool titled Merge Files was added to the Gale Analytics gallery. This is the newest addition to the collection of utilities providing users with on-demand access to data preparation tools for use with Gale Analytics. All available … <a title="New Tool Added to Gale Analytics" class="read-more" href="https://blog.gale.com/new-utility-added-to-gale-analytics/">Read more</a></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='New Tool Added to Gale Analytics' data-link='https://blog.gale.com/new-utility-added-to-gale-analytics/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='New Tool Added to Gale Analytics' data-link='https://blog.gale.com/new-utility-added-to-gale-analytics/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/gale-analytics/" rel="tag">Gale Analytics</a>, <a href="https://blog.gale.com/tag/gale-analytics-tip/" rel="tag">Gale Analytics Tip</a>, <a href="https://blog.gale.com/tag/library-analytics/" rel="tag">library analytics</a>, <a href="https://blog.gale.com/tag/public-2/" rel="tag">public</a>, <a href="https://blog.gale.com/tag/tips/" rel="tag">tips</a></span> </footer> </div> </article> <article id="post-50379" class="post-50379 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-analytics tag-analytics-on-demand tag-equity tag-gale-analytics tag-gale-analytics-tip tag-library-analytics tag-library-patrons tag-patron-insights tag-public-2 tag-tips" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/gauge-your-demographic-reach-with-gale-analytics/" rel="bookmark">Gauge Your Demographic Reach with Gale Analytics</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2020-12-03T10:24:02-05:00" itemprop="dateModified">December 3, 2020</time><time class="entry-date published" datetime="2020-09-14T09:00:00-04:00" itemprop="datePublished">September 14, 2020</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/gauge-your-demographic-reach-with-gale-analytics/"> <img width="800" height="356" src="https://blog.gale.com/wp-content/uploads/2020/09/iStock-1216489414.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2020/09/iStock-1216489414.jpg 800w, https://blog.gale.com/wp-content/uploads/2020/09/iStock-1216489414-300x134.jpg 300w, https://blog.gale.com/wp-content/uploads/2020/09/iStock-1216489414-768x342.jpg 768w, https://blog.gale.com/wp-content/uploads/2020/09/iStock-1216489414-640x285.jpg 640w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Gauge Your Demographic Reach with Gale Analytics' data-link='https://blog.gale.com/gauge-your-demographic-reach-with-gale-analytics/' data-app-id-name='category_above_content'></div><p>Reducing Equity Barriers to Give Underserved Groups a Voice | By Lisa Novohatski, Analytics Consultant | Public libraries are looking to eliminate racial and social equity barriers in their programs, services, policies, and practices. I not only see this in library mission statements but in the conversations I have with directors and staff across the … <a title="Gauge Your Demographic Reach with Gale Analytics" class="read-more" href="https://blog.gale.com/gauge-your-demographic-reach-with-gale-analytics/">Read more</a></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Gauge Your Demographic Reach with Gale Analytics' data-link='https://blog.gale.com/gauge-your-demographic-reach-with-gale-analytics/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='Gauge Your Demographic Reach with Gale Analytics' data-link='https://blog.gale.com/gauge-your-demographic-reach-with-gale-analytics/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" rel="category tag">Public</a></span> <span class="tags-links"><span class="screen-reader-text">Tags </span><a href="https://blog.gale.com/tag/analytics/" rel="tag">Analytics</a>, <a href="https://blog.gale.com/tag/analytics-on-demand/" rel="tag">Analytics On Demand</a>, <a href="https://blog.gale.com/tag/equity/" rel="tag">equity</a>, <a href="https://blog.gale.com/tag/gale-analytics/" rel="tag">Gale Analytics</a>, <a href="https://blog.gale.com/tag/gale-analytics-tip/" rel="tag">Gale Analytics Tip</a>, <a href="https://blog.gale.com/tag/library-analytics/" rel="tag">library analytics</a>, <a href="https://blog.gale.com/tag/library-patrons/" rel="tag">Library patrons</a>, <a href="https://blog.gale.com/tag/patron-insights/" rel="tag">Patron insights</a>, <a href="https://blog.gale.com/tag/public-2/" rel="tag">public</a>, <a href="https://blog.gale.com/tag/tips/" rel="tag">tips</a></span> </footer> </div> </article> <article id="post-50012" class="post-50012 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-public tag-analytics tag-gale-analytics tag-gale-analytics-tip tag-library-analytics tag-public-2" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://blog.gale.com/new-fresh-experian-segmentation-portal/" rel="bookmark">New, Fresh Experian Segmentation Portal</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="entry-date published" datetime="2020-08-05T09:00:00-04:00" itemprop="datePublished">August 5, 2020</time></span> </div> </header> <div class="post-image"> <a href="https://blog.gale.com/new-fresh-experian-segmentation-portal/"> <img width="800" height="400" src="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" loading="lazy" srcset="https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1.jpg 800w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-300x150.jpg 300w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-768x384.jpg 768w, https://blog.gale.com/wp-content/uploads/2020/06/GCT211398847-Gale-Analytics-Blog-Banner-1-640x320.jpg 640w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> <div class="entry-summary" itemprop="text"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='New, Fresh Experian Segmentation Portal' data-link='https://blog.gale.com/new-fresh-experian-segmentation-portal/' data-app-id-name='category_above_content'></div><p>Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | The Experian Mosaic Segmentation Portal has been updated! To access the new portal, Gale Analytics users can still log in at the same URL, but it will display the fresh, new Segmentation Portal. While there are many tools available through this portal … <a title="New, Fresh Experian Segmentation Portal" class="read-more" href="https://blog.gale.com/new-fresh-experian-segmentation-portal/">Read more</a></p> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='New, Fresh Experian Segmentation Portal' data-link='https://blog.gale.com/new-fresh-experian-segmentation-portal/' data-app-id-name='category_below_content'></div><div style='display:none;' class='shareaholic-canvas' data-app='recommendations' data-title='New, Fresh Experian Segmentation Portal' data-link='https://blog.gale.com/new-fresh-experian-segmentation-portal/' data-app-id-name='category_below_content'></div> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="screen-reader-text">Categories </span><a href="https://blog.gale.com/category/featured/" rel="category tag">Featured</a>, <a href="https://blog.gale.com/category/public/" 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