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id="content"> <div class="content-area" id="primary"> <main class="site-main" id="main"> <article id="post-33125" class="post-33125 page type-page status-publish has-post-thumbnail infinite-scroll-item" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h1 class="entry-title" itemprop="headline">Yo también la lie parda en Internet</h1> </header> <div class="entry-content" itemprop="text"> <p><a href="https://www.trecebits.com/wp-content/uploads/2016/08/yotambienlalie2-01-1.jpg.webp" rel="attachment wp-att-33134"><img fetchpriority="high" decoding="async" class="wp-image-33134 alignleft" src="https://www.trecebits.com/wp-content/uploads/2016/08/yotambienlalie2-01-1-590x595.jpg.webp" alt="yotambienlalie2-01" width="349" height="352" srcset="https://www.trecebits.com/wp-content/uploads/2016/08/yotambienlalie2-01-1-590x595.jpg.webp 590w,https://www.trecebits.com/wp-content/uploads/2016/08/yotambienlalie2-01-1-150x150.jpg.webp 150w,https://www.trecebits.com/wp-content/uploads/2016/08/yotambienlalie2-01-1-248x250.jpg.webp 248w,https://www.trecebits.com/wp-content/uploads/2016/08/yotambienlalie2-01-1-768x775.jpg.webp 768w,https://www.trecebits.com/wp-content/uploads/2016/08/yotambienlalie2-01-1.jpg.webp 2000w" sizes="(max-width: 349px) 100vw, 349px" /></a><span style="color: #ff0000;"><span style="color: #000000;">312 páginas. Alienta Editorial (Grupo Planeta)</span><br /> ¡Ya a la venta! </span></p> <h3><strong><span style="color: #003366;">¿Quién no la ha liado parda alguna vez en Internet?</span></strong></h3> <p>Hablamos siempre de los casos de éxito en las redes sociales, historias de personas y compañías que han triunfado en social media y han logrado los objetivos que se proponían, pero… ¿cuántas se han quedado por el camino? ¡muchas más!</p> <p>Con un lenguaje desenfadado y, sobre todo, mucho sentido del humor, este libro realiza un repaso por la historia de las <strong>principales meteduras de pata</strong> que han cometido empresas, personajes famosos y usuarios anónimos en Twitter, Facebook y otras plataformas digitales.</p> <p>De manera entretenida, el autor pretende eliminar el miedo de los usuarios a equivocarse en internet e invita a <strong>aprender de los errores de los demás</strong>, destacando qué se hizo mal en cada caso, qué consecuencias tuvo y cómo se podría haber evitado tal situación.<span style="color: #003300;"><a name="¿Qué es El Gran Libro del Community Manager?"></a><br /> </span></p> <h3><span style="color: #003300;">¿Qué vas a encontrar en «Yo también la lie parda en Internet»?</span></h3> <p>A lo largo del libro «Yo también la lie parda en Internet» conocerás un centenar de deslices que famosos, políticos, compañías y medios de comunicación han cometido en las redes sociales en los últimos años. Además de célebres patinazos como los de Sergio Ramos o David Bisbal, se repasan algunos tuits ofensivos que costaron muy caro a sus autores, como los de Guillermo Zapata o Sergi Guardiola, y se descubren las comprometidas imágenes que subieron a sus perﬁles Charlie Sheen, Santiago Cañizares o Carlos Herrera, entre otros personajes populares.</p> <blockquote class="green" style="color: #99cc00;"><p>Las meteduras de pata más curiosas en las redes sociales y los errores que dieron la vuelta al mundo. ¡Aprende y diviértete con las torpezas 2.0 de los demás!</p></blockquote> <p>Aunque los famosos suelen ser el <strong>blanco perfecto para las mofas</strong> y los comentarios jocosos en internet, también descubriremos, entre las anécdotas que se relatan en el libro, a personas anónimas que se hicieron célebres por sus desatinos o a community managers que triunfan por su manera divertida de responder en las redes.</p> <p>En deﬁnitiva, este es un libro ameno y divertido que te enseñará a <strong>reirte de tus fallos en internet</strong> y a evitar y gestionar adecuadamente las crisis 2.0. Con él, además de aprender, no dejarás de sonreir.</p> <h3><span style="color: #003300;">El autor: Manuel Moreno @TreceBits</span></h3> <p><img decoding="async" class="wp-image-166765 alignleft" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20328%20357'%3E%3C/svg%3E" alt="Manuel Moreno autor libro Followers" width="328" height="357" data-lazy-srcset="https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers.webp 986w, https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers-230x250.webp 230w, https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers-409x445.webp 409w, https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers-768x835.webp 768w" data-lazy-sizes="(max-width: 328px) 100vw, 328px" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers.webp" /><noscript><img decoding="async" class="wp-image-166765 alignleft" src="https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers.webp" alt="Manuel Moreno autor libro Followers" width="328" height="357" srcset="https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers.webp 986w, https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers-230x250.webp 230w, https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers-409x445.webp 409w, https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers-768x835.webp 768w" sizes="(max-width: 328px) 100vw, 328px" /></noscript>Manuel Moreno está considerado uno de los periodistas más influyentes de Internet en España. Es licenciado en Periodismo por la Universidad Complutense de Madrid y máster en Periodismo por la Universidad CEU San Pablo y El Mundo. Además, fue el primer español becado por la Ohio State University (EE.UU) para realizar su Program in Digital Journalism.</p> <p>Es el fundador de TreceBits.com, el primer portal de información en español sobre Internet, redes sociales y tecnología, donde cuenta con una comunidad de millones de lectores y seguidores en sus canales sociales. También colabora habitualmente comentando la actualidad tecnológica en medios de comunicación como Televisión Española, donde condujo una sección semanal sobre redes sociales en el programa «A punto con La 2»; en Cuatro, como colaborador <a href="https://www.trecebits.com/videos/futura-en-cuatro/">en el programa “Futura”</a>, y además participa periódicamente en tertulias de emisoras de radio como Cadena COPE y Cadena SER, entre otras.</p> <p>Consultor de marketing digital y formador para grandes empresas y pymes, también es conferenciante en eventos internacionales e imparte clases de social media y comunicación digital en varias universidades y escuelas de negocio, tanto en España como en Latinoamérica.</p> <p>Es también autor de <em><a href="https://www.trecebits.com/libro-followers-crea-comunidad-seguidores-internet/">Followers</a></em> (Deusto, 2023), <em><a href="https://www.trecebits.com/enciclopedia-community-manager/">La Enciclopedia del Community Manager</a></em> (Editorial Deusto, 2018), <em><a href="https://www.trecebits.com/como-triunfar-en-las-redes-sociales/">Cómo triunfar en las redes sociales</a></em> (Gestion 2000, 2015) y<em> <a href="https://www.trecebits.com/el-gran-libro-del-community-manager/">El gran libro del Community Manager</a></em> (Gestión 2000, 2014). Puedes seguirle en <a href="https://twitter.com/trecebits">@TreceBits</a>. Más información <a href="https://manuelmoreno.es">aquí</a>.</p> <h3><span style="color: #003300;">¿Dónde conseguir Yo también la lie parda en Internet?</span></h3> <p>Puedes conseguir <strong>«Yo también la lie parda en Internet» </strong>en las principales librerías y grandes almacenes de España. Entre ellos:</p> <p><img decoding="async" class="alignleft wp-image-23487" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20157%20117'%3E%3C/svg%3E" alt="amazon" width="157" height="117" data-lazy-srcset="https://www.trecebits.com/wp-content/uploads/2013/12/amazon-250x187.jpg.webp 250w,https://www.trecebits.com/wp-content/uploads/2013/12/amazon.jpg.webp 259w" data-lazy-sizes="(max-width: 157px) 100vw, 157px" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2013/12/amazon-250x187.jpg.webp" /><noscript><img decoding="async" class="alignleft wp-image-23487" src="https://www.trecebits.com/wp-content/uploads/2013/12/amazon-250x187.jpg.webp" alt="amazon" width="157" height="117" srcset="https://www.trecebits.com/wp-content/uploads/2013/12/amazon-250x187.jpg.webp 250w,https://www.trecebits.com/wp-content/uploads/2013/12/amazon.jpg.webp 259w" sizes="(max-width: 157px) 100vw, 157px" /></noscript><img decoding="async" class="alignleft wp-image-23478" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2080%2098'%3E%3C/svg%3E" alt="casa del libro" width="80" height="98" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2013/12/casa-del-libro.jpg.webp" /><noscript><img decoding="async" class="alignleft wp-image-23478" src="https://www.trecebits.com/wp-content/uploads/2013/12/casa-del-libro.jpg.webp" alt="casa del libro" width="80" height="98" /></noscript><img decoding="async" class="alignleft wp-image-23483" style="margin-left: 8px; margin-right: 8px;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%2099'%3E%3C/svg%3E" alt="logo fnac" width="100" height="99" data-lazy-srcset="https://www.trecebits.com/wp-content/uploads/2013/12/fnaclogo1-250x246.jpg.webp 250w,https://www.trecebits.com/wp-content/uploads/2013/12/fnaclogo1-150x150.jpg.webp 150w,https://www.trecebits.com/wp-content/uploads/2013/12/fnaclogo1.jpg.webp 370w" data-lazy-sizes="(max-width: 100px) 100vw, 100px" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2013/12/fnaclogo1-250x246.jpg.webp" /><noscript><img decoding="async" class="alignleft wp-image-23483" style="margin-left: 8px; margin-right: 8px;" src="https://www.trecebits.com/wp-content/uploads/2013/12/fnaclogo1-250x246.jpg.webp" alt="logo fnac" width="100" height="99" srcset="https://www.trecebits.com/wp-content/uploads/2013/12/fnaclogo1-250x246.jpg.webp 250w,https://www.trecebits.com/wp-content/uploads/2013/12/fnaclogo1-150x150.jpg.webp 150w,https://www.trecebits.com/wp-content/uploads/2013/12/fnaclogo1.jpg.webp 370w" sizes="(max-width: 100px) 100vw, 100px" /></noscript><img decoding="async" class="alignleft wp-image-23486" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20136%20102'%3E%3C/svg%3E" alt="corte_ingles" width="136" height="102" data-lazy-srcset="https://www.trecebits.com/wp-content/uploads/2013/12/corte_ingles-250x187.jpg.webp 250w,https://www.trecebits.com/wp-content/uploads/2013/12/corte_ingles.jpg.webp 320w" data-lazy-sizes="(max-width: 136px) 100vw, 136px" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2013/12/corte_ingles-250x187.jpg.webp" /><noscript><img decoding="async" class="alignleft wp-image-23486" src="https://www.trecebits.com/wp-content/uploads/2013/12/corte_ingles-250x187.jpg.webp" alt="corte_ingles" width="136" height="102" srcset="https://www.trecebits.com/wp-content/uploads/2013/12/corte_ingles-250x187.jpg.webp 250w,https://www.trecebits.com/wp-content/uploads/2013/12/corte_ingles.jpg.webp 320w" sizes="(max-width: 136px) 100vw, 136px" /></noscript><img decoding="async" class="alignleft wp-image-23495" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20108%20108'%3E%3C/svg%3E" alt="logo" width="108" height="108" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2013/12/logo.gif.webp" /><noscript><img decoding="async" class="alignleft wp-image-23495" src="https://www.trecebits.com/wp-content/uploads/2013/12/logo.gif.webp" alt="logo" width="108" height="108" /></noscript></p> <h3></h3> <h3></h3> </div> </div> </article> </main> </div> </div> </div> <div class="gb-container gb-container-2dc29cc5"> <h3 class="gb-headline gb-headline-4a1f8f2e gb-headline-text">Otros libros de Manuel Moreno</h3> <div class="gb-grid-wrapper gb-grid-wrapper-415ead25 grid-pagina-libros gb-query-loop-wrapper"> <div class="gb-grid-column gb-grid-column-7cddf88e gb-query-loop-item post-166763 page type-page status-publish has-post-thumbnail"><div class="gb-container gb-container-7cddf88e"> <figure class="gb-block-image gb-block-image-932f70af"><a href="https://www.trecebits.com/libro-followers-crea-comunidad-seguidores-internet/"><img width="1200" height="1816" 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