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class="site-content" id="content"> <div class="content-area" id="primary"> <main class="site-main" id="main"> <article id="post-23374" class="post-23374 page type-page status-publish has-post-thumbnail infinite-scroll-item" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h1 class="entry-title" itemprop="headline">El Gran Libro del Community Manager</h1> </header> <div class="entry-content" itemprop="text"> <h2><a href="https://www.trecebits.com/wp-content/uploads/2013/12/el-gran-libro-del-community-manager_9788498753417.jpg.webp"><img fetchpriority="high" decoding="async" class="alignleft wp-image-23376" src="https://www.trecebits.com/wp-content/uploads/2013/12/el-gran-libro-del-community-manager_9788498753417-388x595.jpg.webp" alt="el-gran-libro-del-community-manager_9788498753417" width="278" height="427" srcset="https://www.trecebits.com/wp-content/uploads/2013/12/el-gran-libro-del-community-manager_9788498753417-388x595.jpg.webp 388w,https://www.trecebits.com/wp-content/uploads/2013/12/el-gran-libro-del-community-manager_9788498753417-163x250.jpg.webp 163w,https://www.trecebits.com/wp-content/uploads/2013/12/el-gran-libro-del-community-manager_9788498753417.jpg.webp 1305w" sizes="(max-width: 278px) 100vw, 278px" /></a><span style="color: #ff0000;"><span style="color: #000000;">272 páginas. Gestión 2.000 (Grupo Planeta)</span><br /> ¡14ª edición ya a a la venta! </span></h2> <h3><strong><span style="color: #003366;">El manual más completo para la gestión profesional de las redes sociales</span></strong></h3> <p>El<strong> 93% de los internautas utiliza las redes sociales</strong> y las empresas no pueden quedarse esperando a que los clientes entren en sus establecimientos o en sus páginas web. Tienen que acudir allá donde están y mantener conversaciones con ellos.</p> <p>Tras un breve repaso por el nacimiento y la historia de las redes sociales, Manuel Moreno, más conocido como @TreceBits, entra a fondo en la actualidad de la <strong>importante labor del community manager</strong> y desentraña los secretos de esta nueva profesión. El lector aprenderá:</p> <p>– Cómo elaborar un <i>social media plan, </i>sus estrategias y su monitorización.<br /> – Cómo crear los mejores contenidos paras redes sociales<br /> – La importancia del blog de empresa o marca y su gestión.<br /> – Herramientas para la gestión de comunidades.<br /> – Posicionamiento web (SEO), posicionamiento social (SMO) y PageRank.<br /> – La analítica web y la monitorización de las acciones en redes sociales.</p> <h3><span style="color: #003300;">¿Qué vas a encontrar en «El Gran Libro del Community Manager»?</span></h3> <p>En la actualidad, la labor del gestor de comunidades se ha convertido en una potente y efectiva estrategia de comunicación y marketing. <i>El gran libro del community manager </i>explica cómo ha de actuar el responsable de social media y establece los principios fundamentales de la gestión de la reputación de las marcas en internet, desde una visión juiciosa y ponderada de esta nueva profesión denominada «community manager».</p> <blockquote class="green" style="color: #99cc00;"><p>El Gran Libro del Community Manager» ha sido escrito como si fuera un post de grandes dimensiones de TreceBits</p></blockquote> <p>El autor, experto en redes sociales y empresa, <strong>describe las herramientas básicas para crear y gestionar una comunidad</strong>, profundiza en las principales plataformas, proporciona útiles y sorprendentes consejos sobre cómo analizar los resultados de las acciones emprendidas, y cómo reorientarlas según las necesidades. Además, ofrece prácticas estrategias y recursos para optimizar el trabajo del community manager, revela las fuentes de información de referencia y explica cómo realizar concursos, promociones y campañas de publicidad.</p> <p>El libro, con referencias a los muchos mitos de la profesión, ha sido elaborado de forma clara y sencilla,<strong> como si fuera un extenso post del blog de TreceBits</strong>, web especializada en redes sociales y periodismo 2.0 que, tras cinco años de actividad, se ha convertido en un referente de la información sobre <i>social media</i> en castellano, especialmente para las empresas y las marcas.</p> <p style="text-align: center;"><b><i>Con información práctica sobre Facebook, Twitter, Linkedin, Google+, Tuenti, Pinterest, Instagram y otras muchas redes sociales, plataformas y aplicaciones útiles para el community manager.</i></b></p> <h3><span style="color: #003300;">El autor: Manuel Moreno @TreceBits</span></h3> <p><img decoding="async" class="wp-image-166765 alignleft" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20328%20357'%3E%3C/svg%3E" alt="Manuel Moreno autor libro Followers" width="328" height="357" data-lazy-srcset="https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers.webp 986w, https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers-230x250.webp 230w, https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers-409x445.webp 409w, https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers-768x835.webp 768w" data-lazy-sizes="(max-width: 328px) 100vw, 328px" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers.webp" /><noscript><img decoding="async" class="wp-image-166765 alignleft" src="https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers.webp" alt="Manuel Moreno autor libro Followers" width="328" height="357" srcset="https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers.webp 986w, https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers-230x250.webp 230w, https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers-409x445.webp 409w, https://www.trecebits.com/wp-content/uploads/2023/04/manuel-moreno-followers-768x835.webp 768w" sizes="(max-width: 328px) 100vw, 328px" /></noscript>Manuel Moreno está considerado uno de los periodistas más influyentes de Internet en España. Es licenciado en Periodismo por la Universidad Complutense de Madrid y máster en Periodismo por la Universidad CEU San Pablo y El Mundo. Además, fue el primer español becado por la Ohio State University (EE.UU) para realizar su Program in Digital Journalism.</p> <p>Es el fundador de TreceBits.com, el primer portal de información en español sobre Internet, redes sociales y tecnología, donde cuenta con una comunidad de millones de lectores y seguidores en sus canales sociales. También colabora habitualmente comentando la actualidad tecnológica en medios de comunicación como Televisión Española, donde condujo una sección semanal sobre redes sociales en el programa «A punto con La 2»; en Cuatro, como colaborador <a href="https://www.trecebits.com/videos/futura-en-cuatro/">en el programa “Futura”</a>, y además participa periódicamente en tertulias de emisoras de radio como Cadena COPE y Cadena SER, entre otras.</p> <p>Consultor de marketing digital y formador para grandes empresas y pymes, también es conferenciante en eventos internacionales e imparte clases de social media y comunicación digital en varias universidades y escuelas de negocio, tanto en España como en Latinoamérica.</p> <p>Es también autor de <em><a href="https://www.trecebits.com/libro-followers-crea-comunidad-seguidores-internet/">Followers</a></em> (Deusto, 2023), <em><a href="https://www.trecebits.com/enciclopedia-community-manager/">La enciclopedia del community manager</a></em> (Deusto, 2018), <a href="https://www.trecebits.com/yo-tambien-la-lie-parda-en-internet/"><em>Yo también la lié parda en Internet</em></a> (Alienta Editorial, 2016) y <a href="https://www.trecebits.com/como-triunfar-en-las-redes-sociales/"><em>Cómo Triunfar en las Redes Sociales</em></a> (Gestión 2000, 2015). Puedes seguirle en <a href="https://twitter.com/trecebits">@TreceBits</a>. Más información <a href="https://www.trecebits.com/informacion/">aquí</a>.</p> <h3><span style="color: #003300;">¿Dónde conseguir «El Gran Libro del Community Manager»?</span></h3> <p>Puedes conseguir <strong>«El Gran Libro del Community Manager»</strong>en las principales librerías y grandes almacenes de España y también en formato digital. Entre ellos:</p> <p><img decoding="async" class="alignleft wp-image-23487" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20160%20120'%3E%3C/svg%3E" alt="amazon" width="160" height="120" data-lazy-srcset="https://www.trecebits.com/wp-content/uploads/2013/12/amazon-250x187.jpg.webp 250w,https://www.trecebits.com/wp-content/uploads/2013/12/amazon.jpg.webp 259w" data-lazy-sizes="(max-width: 160px) 100vw, 160px" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2013/12/amazon-250x187.jpg.webp" /><noscript><img decoding="async" class="alignleft wp-image-23487" src="https://www.trecebits.com/wp-content/uploads/2013/12/amazon-250x187.jpg.webp" alt="amazon" width="160" height="120" srcset="https://www.trecebits.com/wp-content/uploads/2013/12/amazon-250x187.jpg.webp 250w,https://www.trecebits.com/wp-content/uploads/2013/12/amazon.jpg.webp 259w" sizes="(max-width: 160px) 100vw, 160px" /></noscript><img decoding="async" class="alignleft wp-image-23478" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2084%20104'%3E%3C/svg%3E" alt="casa del libro" width="84" height="104" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2013/12/casa-del-libro.jpg.webp" /><noscript><img decoding="async" class="alignleft wp-image-23478" src="https://www.trecebits.com/wp-content/uploads/2013/12/casa-del-libro.jpg.webp" alt="casa del libro" width="84" height="104" /></noscript><img decoding="async" class="alignleft wp-image-23483" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20103%20101'%3E%3C/svg%3E" alt="logo fnac" width="103" height="101" data-lazy-srcset="https://www.trecebits.com/wp-content/uploads/2013/12/fnaclogo1-250x246.jpg.webp 250w,https://www.trecebits.com/wp-content/uploads/2013/12/fnaclogo1.jpg.webp 370w" data-lazy-sizes="(max-width: 103px) 100vw, 103px" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2013/12/fnaclogo1-250x246.jpg.webp" /><noscript><img decoding="async" class="alignleft wp-image-23483" src="https://www.trecebits.com/wp-content/uploads/2013/12/fnaclogo1-250x246.jpg.webp" alt="logo fnac" width="103" height="101" srcset="https://www.trecebits.com/wp-content/uploads/2013/12/fnaclogo1-250x246.jpg.webp 250w,https://www.trecebits.com/wp-content/uploads/2013/12/fnaclogo1.jpg.webp 370w" sizes="(max-width: 103px) 100vw, 103px" /></noscript><img decoding="async" class="alignleft wp-image-23486" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20166%20124'%3E%3C/svg%3E" alt="corte_ingles" width="166" height="124" data-lazy-srcset="https://www.trecebits.com/wp-content/uploads/2013/12/corte_ingles-250x187.jpg.webp 250w,https://www.trecebits.com/wp-content/uploads/2013/12/corte_ingles.jpg.webp 320w" data-lazy-sizes="(max-width: 166px) 100vw, 166px" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2013/12/corte_ingles-250x187.jpg.webp" /><noscript><img decoding="async" class="alignleft wp-image-23486" src="https://www.trecebits.com/wp-content/uploads/2013/12/corte_ingles-250x187.jpg.webp" alt="corte_ingles" width="166" height="124" srcset="https://www.trecebits.com/wp-content/uploads/2013/12/corte_ingles-250x187.jpg.webp 250w,https://www.trecebits.com/wp-content/uploads/2013/12/corte_ingles.jpg.webp 320w" sizes="(max-width: 166px) 100vw, 166px" /></noscript><img decoding="async" class="alignleft wp-image-23495" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20125%20125'%3E%3C/svg%3E" alt="logo" width="125" height="125" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2013/12/logo.gif.webp" /><noscript><img decoding="async" class="alignleft wp-image-23495" src="https://www.trecebits.com/wp-content/uploads/2013/12/logo.gif.webp" alt="logo" width="125" height="125" /></noscript></p> <h3></h3> </div> </div> </article> </main> </div> </div> </div> <div class="gb-container gb-container-2dc29cc5"> <h3 class="gb-headline gb-headline-4a1f8f2e gb-headline-text">Otros libros de Manuel Moreno</h3> <div class="gb-grid-wrapper gb-grid-wrapper-415ead25 grid-pagina-libros gb-query-loop-wrapper"> <div class="gb-grid-column gb-grid-column-7cddf88e gb-query-loop-item post-166763 page type-page status-publish has-post-thumbnail"><div class="gb-container gb-container-7cddf88e"> <figure class="gb-block-image gb-block-image-932f70af"><a href="https://www.trecebits.com/libro-followers-crea-comunidad-seguidores-internet/"><img width="1200" height="1816" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201200%201816'%3E%3C/svg%3E" class="gb-image-932f70af" alt="Libro Followers" decoding="async" data-lazy-srcset="https://www.trecebits.com/wp-content/uploads/2023/04/librofollowers1200.webp 1200w, https://www.trecebits.com/wp-content/uploads/2023/04/librofollowers1200-165x250.webp 165w, https://www.trecebits.com/wp-content/uploads/2023/04/librofollowers1200-294x445.webp 294w, https://www.trecebits.com/wp-content/uploads/2023/04/librofollowers1200-768x1162.webp 768w, https://www.trecebits.com/wp-content/uploads/2023/04/librofollowers1200-1015x1536.webp 1015w" data-lazy-sizes="(max-width: 1200px) 100vw, 1200px" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2023/04/librofollowers1200.webp" /><noscript><img width="1200" height="1816" src="https://www.trecebits.com/wp-content/uploads/2023/04/librofollowers1200.webp" class="gb-image-932f70af" alt="Libro Followers" decoding="async" srcset="https://www.trecebits.com/wp-content/uploads/2023/04/librofollowers1200.webp 1200w, https://www.trecebits.com/wp-content/uploads/2023/04/librofollowers1200-165x250.webp 165w, https://www.trecebits.com/wp-content/uploads/2023/04/librofollowers1200-294x445.webp 294w, https://www.trecebits.com/wp-content/uploads/2023/04/librofollowers1200-768x1162.webp 768w, https://www.trecebits.com/wp-content/uploads/2023/04/librofollowers1200-1015x1536.webp 1015w" sizes="(max-width: 1200px) 100vw, 1200px" /></noscript></a></figure> </div></div> <div class="gb-grid-column gb-grid-column-7cddf88e gb-query-loop-item post-46516 page type-page status-publish has-post-thumbnail"><div class="gb-container gb-container-7cddf88e"> <figure class="gb-block-image gb-block-image-932f70af"><a href="https://www.trecebits.com/enciclopedia-community-manager/"><img width="700" height="1073" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20700%201073'%3E%3C/svg%3E" class="gb-image-932f70af" alt="portada_la-enciclopedia-del-community-manager_manuel-moreno-molina_201801181034-2" decoding="async" data-lazy-srcset="https://www.trecebits.com/wp-content/uploads/2018/03/portada_la-enciclopedia-del-community-manager_manuel-moreno-molina_201801181034-2.jpg.webp 700w,https://www.trecebits.com/wp-content/uploads/2018/03/portada_la-enciclopedia-del-community-manager_manuel-moreno-molina_201801181034-2-163x250.jpg.webp 163w,https://www.trecebits.com/wp-content/uploads/2018/03/portada_la-enciclopedia-del-community-manager_manuel-moreno-molina_201801181034-2-290x445.jpg.webp 290w" data-lazy-sizes="(max-width: 700px) 100vw, 700px" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2018/03/portada_la-enciclopedia-del-community-manager_manuel-moreno-molina_201801181034-2.jpg.webp" /><noscript><img width="700" height="1073" src="https://www.trecebits.com/wp-content/uploads/2018/03/portada_la-enciclopedia-del-community-manager_manuel-moreno-molina_201801181034-2.jpg.webp" class="gb-image-932f70af" alt="portada_la-enciclopedia-del-community-manager_manuel-moreno-molina_201801181034-2" decoding="async" srcset="https://www.trecebits.com/wp-content/uploads/2018/03/portada_la-enciclopedia-del-community-manager_manuel-moreno-molina_201801181034-2.jpg.webp 700w,https://www.trecebits.com/wp-content/uploads/2018/03/portada_la-enciclopedia-del-community-manager_manuel-moreno-molina_201801181034-2-163x250.jpg.webp 163w,https://www.trecebits.com/wp-content/uploads/2018/03/portada_la-enciclopedia-del-community-manager_manuel-moreno-molina_201801181034-2-290x445.jpg.webp 290w" sizes="(max-width: 700px) 100vw, 700px" /></noscript></a></figure> </div></div> <div class="gb-grid-column gb-grid-column-7cddf88e gb-query-loop-item post-33125 page type-page status-publish has-post-thumbnail"><div class="gb-container gb-container-7cddf88e"> <figure class="gb-block-image gb-block-image-932f70af"><a href="https://www.trecebits.com/yo-tambien-la-lie-parda-en-internet/"><img width="2244" height="2244" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202244%202244'%3E%3C/svg%3E" class="gb-image-932f70af" alt="" decoding="async" data-lazy-srcset="https://www.trecebits.com/wp-content/uploads/2016/08/yotambienlalie2-01.jpg.webp 2244w,https://www.trecebits.com/wp-content/uploads/2016/08/yotambienlalie2-01-150x150.jpg.webp 150w,https://www.trecebits.com/wp-content/uploads/2016/08/yotambienlalie2-01-250x250.jpg.webp 250w,https://www.trecebits.com/wp-content/uploads/2016/08/yotambienlalie2-01-768x768.jpg.webp 768w,https://www.trecebits.com/wp-content/uploads/2016/08/yotambienlalie2-01-595x595.jpg.webp 595w,https://www.trecebits.com/wp-content/uploads/2016/08/yotambienlalie2-01-266x266.jpg.webp 266w" data-lazy-sizes="(max-width: 2244px) 100vw, 2244px" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2016/08/yotambienlalie2-01.jpg.webp" /><noscript><img width="2244" height="2244" 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