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category-linkedin-features" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-dfa99ba elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dfa99ba" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd21bef" data-id="fd21bef" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b3af912 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="b3af912" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">LinkedIn visibility</h1> </div> </div> <div class="elementor-element elementor-element-3d348ee no-dot elementor-widget elementor-widget-heading" data-id="3d348ee" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">The relentlessly helpful® blog by John Espirian</h4> </div> </div> <div class="elementor-element elementor-element-73f50bf no-dot elementor-widget elementor-widget-heading" data-id="73f50bf" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default">31 December 2024</h5> </div> </div> <div class="elementor-element elementor-element-efb5432 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="efb5432" data-element_type="widget" data-widget_type="theme-post-featured-image.default"> <div class="elementor-widget-container"> <img width="800" height="420" data-src="https://espirian.co.uk/wp-content/uploads/2024/12/blog-visibility-1024x538.webp" class="attachment-large size-large wp-image-29546 lazyload" alt="LinkedIn visibility" data-srcset="https://espirian.co.uk/wp-content/uploads/2024/12/blog-visibility-1024x538.webp 1024w, https://espirian.co.uk/wp-content/uploads/2024/12/blog-visibility-300x158.webp 300w, https://espirian.co.uk/wp-content/uploads/2024/12/blog-visibility-768x403.webp 768w, https://espirian.co.uk/wp-content/uploads/2024/12/blog-visibility.webp 1200w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/420;" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a09181d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a09181d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c67543a" data-id="5c67543a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-89d66b5 elementor-widget elementor-widget-theme-post-content" data-id="89d66b5" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p>Here are my LinkedIn post visibility and engagement stats for the past 5 years, to show how things have changed as the platform has grown.</p> <p>I’m sharing this info so that you can see that even a regular LinkedIn content creator can experience declining visibility on the platform. I’ll remind you below of the advice I give to everyone who I help with LinkedIn best practice.</p> <ul id="jump" class="wp-block-list"> <li><a href="#intro">Introduction</a></li> <li><a href="#total-posts">Total posts</a></li> <li><a href="#avg-impressions">Average impressions</a></li> <li><a href="#avg-reactions">Average reactions</a></li> <li><a href="#avg-comments">Average comments</a></li> <li><a href="#avg-reposts">Average reposts</a></li> <li><a href="#reminder">The important reminder</a></li> </ul> <h2 class="wp-block-heading" id="intro">Introduction<span class="accent">.</span></h2> <p>My data for this piece relates to shortform public posts I made from the start of 2019 until the end of 2024. I gathered this information using the Excel spreadsheet that I shared during my talk at the <a target="_blank" href="https://uplift-live.com/" rel="noreferrer noopener">UpLift Live 24</a> conference.</p> <p>For reference, there were around <code>610 million</code> LinkedIn members at the start of 2019, and around <code>1.08 billion</code> members at the end of 2024. That means the platform’s membership has grown <code>77%</code> in that period.</p> <p>Calculations I’ve shared in my <a target="_blank" href="/linkedin-membership-numbers/" rel="noreferrer noopener">LinkedIn membership tracker</a> suggest that there are around <code>364 million</code> active users on LinkedIn as of the end of 2024.</p> <p class=”jump”><a href=”#jump” title=”Go back to the links at the top of this page”><span style=”color:#303ab2″><i aria-hidden=”true” class=”fas fa-arrow-alt-circle-up”></i></span> <span style=”color:#5bc500″><i aria-hidden=”true” class=”fas fa-arrow-alt-circle-up”></i></span> <span style=”color:#f4633a”><i aria-hidden=”true” class=”fas fa-arrow-alt-circle-up”></i></span></a></p> <h2 class="wp-block-heading" id="total-posts">Total posts<span class="accent">.</span></h2> <p>Here are the total number of posts I’ve published each year on LinkedIn. I’m counting only public, shortform posts here.</p> <figure class="wp-block-image size-large"><img fetchpriority="high" fetchpriority="high" decoding="async" width="1024" height="768" src="https://espirian.co.uk/wp-content/uploads/2024/12/visibility-posts-1024x768.webp" alt="" class="wp-image-29541" srcset="https://espirian.co.uk/wp-content/uploads/2024/12/visibility-posts-1024x768.webp 1024w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-posts-300x225.webp 300w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-posts-768x576.webp 768w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-posts-1536x1152.webp 1536w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-posts.webp 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>My total posts for 2024 are down on my average for the previous few years. Some of that is because I’ve been focusing more on my <a target="_blank" href="/join/" rel="noreferrer noopener">Espresso+</a> community (these figures don’t include the large number of private posts I’ve made there), but also for some other personal reasons – turns out that buying a house and supporting an ill parent takes up quite a lot of time and energy …</p> <p>(For completeness, at the time of writing, I’ve published a total of 23 episodes of my <a target="_blank" href="https://www.linkedin.com/in/johnespirian/recent-activity/newsletter/" rel="noreferrer noopener">relentlessly helpful® newsletter</a> and 38 <a target="_blank" href="https://www.linkedin.com/in/johnespirian/recent-activity/articles/" rel="noreferrer noopener">articles</a>. These are examples of longform content, which aren’t captured by the graphs.)</p> <p class=”jump”><a href=”#jump” title=”Go back to the links at the top of this page”><span style=”color:#303ab2″><i aria-hidden=”true” class=”fas fa-arrow-alt-circle-up”></i></span> <span style=”color:#5bc500″><i aria-hidden=”true” class=”fas fa-arrow-alt-circle-up”></i></span> <span style=”color:#f4633a”><i aria-hidden=”true” class=”fas fa-arrow-alt-circle-up”></i></span></a></p> <h2 class="wp-block-heading" id="avg-impressions">Average impressions<span class="accent">.</span></h2> <p>This is where I’ve seen the biggest proportional drop in visibility, with my 2024 average being <code>30%</code> of what it was back in 2021.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="768" data-src="https://espirian.co.uk/wp-content/uploads/2024/12/visibility-impressions-1024x768.webp" alt="" class="wp-image-29544 lazyload" data-srcset="https://espirian.co.uk/wp-content/uploads/2024/12/visibility-impressions-1024x768.webp 1024w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-impressions-300x225.webp 300w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-impressions-768x576.webp 768w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-impressions-1536x1152.webp 1536w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-impressions.webp 1600w" data-sizes="(max-width: 1024px) 100vw, 1024px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;" /></figure> <p>The high average numbers from a few years ago were in part because so many people were online and working from home in 2021, during the height of the Covid pandemic.</p> <p>Some of the reason the numbers have dropped so much now is because there are many more users on the platform (as per the <a href="#intro">introduction</a> to this piece), leading to content creators getting a thinner slice of the visibility pie.</p> <p>I have no reason to believe that my LinkedIn content is only 30% as good as it was in 2021, but circumstances dictate that fewer people are seeing my stuff.</p> <p>By the way, my follower count has increased but now appears to have flatlined mostly due to a couple of major purges that LinkedIn have done over the past 18 months. Here are my figures anyway:</p> <ul class="wp-block-list bullet"> <li>Start of 2019: 5000 followers</li> <li>Start of 2020: 15,000 followers</li> <li>Start of 2021: 31,000 followers</li> <li>Start of 2022: 39,000 followers</li> <li>Start of 2023: 45,000 followers</li> <li>Start of 2024: 45,000 followers</li> </ul> <p class=”jump”><a href=”#jump” title=”Go back to the links at the top of this page”><span style=”color:#303ab2″><i aria-hidden=”true” class=”fas fa-arrow-alt-circle-up”></i></span> <span style=”color:#5bc500″><i aria-hidden=”true” class=”fas fa-arrow-alt-circle-up”></i></span> <span style=”color:#f4633a”><i aria-hidden=”true” class=”fas fa-arrow-alt-circle-up”></i></span></a></p> <h2 class="wp-block-heading" id="avg-reactions">Average reactions<span class="accent">.</span></h2> <p>There’s been a steady decline here, too, though my peak for impressions was in 2020.</p> <p>My average impressions are now around <code>38%</code> of what they were at their highest.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="768" data-src="https://espirian.co.uk/wp-content/uploads/2024/12/visibility-reactions-1024x768.webp" alt="" class="wp-image-29542 lazyload" data-srcset="https://espirian.co.uk/wp-content/uploads/2024/12/visibility-reactions-1024x768.webp 1024w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-reactions-300x225.webp 300w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-reactions-768x576.webp 768w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-reactions-1536x1152.webp 1536w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-reactions.webp 1600w" data-sizes="(max-width: 1024px) 100vw, 1024px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;" /></figure> <p>Again, I’m not going to conclude that my content is less “like-worthy” now than it was before.</p> <p>The numbers are a good reminder that the overwhelming majority of those who see your content in the LinkedIn feed won’t interact with it in any way. They might still be learning from and enjoying the content.</p> <p>And crucially, they might see your content at just the right time to finally take action on something and then get in touch. You never know. So, don’t give up just because most people don’t get involved in any public engagement with your LinkedIn content. They’re still there in the shadows.</p> <p class=”jump”><a href=”#jump” title=”Go back to the links at the top of this page”><span style=”color:#303ab2″><i aria-hidden=”true” class=”fas fa-arrow-alt-circle-up”></i></span> <span style=”color:#5bc500″><i aria-hidden=”true” class=”fas fa-arrow-alt-circle-up”></i></span> <span style=”color:#f4633a”><i aria-hidden=”true” class=”fas fa-arrow-alt-circle-up”></i></span></a></p> <h2 class="wp-block-heading" id="avg-comments">Average comments<span class="accent">.</span></h2> <p>I’m pleased that my average comments haven’t decreased at the same rate as the other visibility metrics, as conversation really is at the heart of the success I’ve had on LinkedIn.</p> <p>The killer tip here is to try to move the public conversations you have in the comments to the direct messages. That’s where the real business happens, at least for me.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="768" data-src="https://espirian.co.uk/wp-content/uploads/2024/12/visibility-comments-1024x768.webp" alt="" class="wp-image-29543 lazyload" data-srcset="https://espirian.co.uk/wp-content/uploads/2024/12/visibility-comments-1024x768.webp 1024w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-comments-300x225.webp 300w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-comments-768x576.webp 768w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-comments-1536x1152.webp 1536w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-comments.webp 1600w" data-sizes="(max-width: 1024px) 100vw, 1024px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;" /></figure> <p>My 2024 average for comments stands at <code>49%</code> of the peak it reached in 2020.</p> <p>I wish my stats would show me the average number of <em><strong>unique</strong></em> comments I received on my posts, but my own replies to others’ comments were part of the count.</p> <p>As I try to reply to every real comment I receive, the true average numbers for the above graph should probably be roughly halved to exclude my own contributions.</p> <p class=”jump”><a href=”#jump” title=”Go back to the links at the top of this page”><span style=”color:#303ab2″><i aria-hidden=”true” class=”fas fa-arrow-alt-circle-up”></i></span> <span style=”color:#5bc500″><i aria-hidden=”true” class=”fas fa-arrow-alt-circle-up”></i></span> <span style=”color:#f4633a”><i aria-hidden=”true” class=”fas fa-arrow-alt-circle-up”></i></span></a></p> <h2 class="wp-block-heading" id="avg-reposts">Average reposts<span class="accent">.</span></h2> <p>I don’t pay much attention to reposts (formerly known as reshares) but I’ve included the stats for this because it’s the only engagement metric to have increased over the past year.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="768" data-src="https://espirian.co.uk/wp-content/uploads/2024/12/visibility-reposts-1024x768.webp" alt="" class="wp-image-29545 lazyload" data-srcset="https://espirian.co.uk/wp-content/uploads/2024/12/visibility-reposts-1024x768.webp 1024w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-reposts-300x225.webp 300w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-reposts-768x576.webp 768w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-reposts-1536x1152.webp 1536w, https://espirian.co.uk/wp-content/uploads/2024/12/visibility-reposts.webp 1600w" data-sizes="(max-width: 1024px) 100vw, 1024px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/768;" /></figure> <p>Reposting is good for the visibility of a piece of content, but I almost never do it myself, as to me it feels and looks better to comment on the original post. If I have something important to say about a topic, I’d prefer to start my own post rather than reposting the original.</p> <p>(If you’re used to Twitter/X, <em>retweeting</em> is far more powerful than the equivalent reposting on LinkedIn. Don’t be fooled into thinking that all social media is geared equally.)</p> <p class=”jump”><a href=”#jump” title=”Go back to the links at the top of this page”><span style=”color:#303ab2″><i aria-hidden=”true” class=”fas fa-arrow-alt-circle-up”></i></span> <span style=”color:#5bc500″><i aria-hidden=”true” class=”fas fa-arrow-alt-circle-up”></i></span> <span style=”color:#f4633a”><i aria-hidden=”true” class=”fas fa-arrow-alt-circle-up”></i></span></a></p> <h2 class="wp-block-heading" id="reminder">The important reminder<span class="accent">.</span></h2> <p>It would be easy to look at my figures and wonder whether it’s worth bothering with LinkedIn at all. While I accept that declining visibility is real for me and almost all LinkedIn users I speak with, I don’t see that as a strong reason to abandon the platform.</p> <p>LinkedIn continues to be the world’s largest business-focused networking site, and you can still get access to most of the benefits of being part of it completely for free.</p> <p>The absolute number of people your posts will reach might be on the wane, but if your messaging is crafted to make clear what value you bring and who you’re there to serve, it’s still possible for you to start and maintain conversations with potential customers and referral partners.</p> <p>There may be other, more profitable social media avenues for you to investigate, but remember that LinkedIn has been going since 2003 and has no real competitors of its type. It’s as close to a surefire bet as anything in the online world, and it’s as likely as anywhere to be the place where you can have civilised discussions about work and business.</p> <p>Think about how LinkedIn can be relevant to you and your business as we start the second quarter of this century – and <a href="https://linkedin.com/in/johnespirian/" target="_blank" rel="noreferrer noopener">drop me a line on LinkedIn</a> if you’d like to chat about how to make LinkedIn work for you.</p>     </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9c1ed8a tri-divider-top tri-divider-bottom elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile dc-has-condition dc-condition-empty elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9c1ed8a" data-element_type="section" data-settings="{"background_background":"classic"}"> <div 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elementor-size-default">John Espirian</h2> </div> </div> <div class="elementor-element elementor-element-661e2249 elementor-widget elementor-widget-heading" data-id="661e2249" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA</h4> </div> </div> <div class="elementor-element elementor-element-423b91b8 elementor-widget elementor-widget-text-editor" data-id="423b91b8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>I teach business owners how to be noticed, remembered and preferred.</p><p><a href="#">Espresso+</a> is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.</p> </div> </div> <div class="elementor-element elementor-element-416802fe elementor-icon-list--layout-traditional 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</span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c753f3b elementor-section-full_width dc-has-condition dc-condition-empty elementor-section-height-default elementor-section-height-default" data-id="c753f3b" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1159c74" data-id="1159c74" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ef69661 elementor-widget elementor-widget-template" data-id="ef69661" data-element_type="widget" data-widget_type="template.default"> <div class="elementor-widget-container"> <div class="elementor-template"> <div data-elementor-type="section" data-elementor-id="1020" class="elementor elementor-1020 elementor-location-single" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5229123f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5229123f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-444ecf4e" data-id="444ecf4e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-584bbb7b no-dot elementor-widget elementor-widget-heading" data-id="584bbb7b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Follow me on <br>LinkedIn</h4> </div> </div> <div class="elementor-element elementor-element-2b053bcd e-transform elementor-widget elementor-widget-image" data-id="2b053bcd" data-element_type="widget" data-settings="{"_transform_rotateZ_effect":{"unit":"px","size":180,"sizes":[]},"_transform_rotateZ_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_mobile":{"unit":"deg","size":"","sizes":[]}}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="50" height="128" data-src="https://espirian.co.uk/wp-content/uploads/2023/08/JES-Arrow-Up-Short.svg" class="attachment-large size-large wp-image-675 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 50px; --smush-placeholder-aspect-ratio: 50/128;" /> </div> </div> <div class="elementor-element elementor-element-4d5a79b7 elementor-align-justify elementor-widget__width-initial elementor-widget elementor-widget-button" data-id="4d5a79b7" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://linkedin.com/in/johnespirian/" target="_blank"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">LinkedIn</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-36df755 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--align-center elementor-share-buttons--color-custom elementor-share-buttons--skin-gradient elementor-grid-0 elementor-widget elementor-widget-share-buttons" data-id="36df755" data-element_type="widget" data-widget_type="share-buttons.default"> <div class="elementor-widget-container"> <div class="elementor-grid"> <div class="elementor-grid-item"> <div class="elementor-share-btn 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data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image-box.default"> <div class="elementor-widget-container"> <div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img width="163" height="50" data-src="https://espirian.co.uk/wp-content/uploads/2023/08/JES-Arrow-Right-Short-Blue.svg" class="attachment-full size-full wp-image-1004 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 163px; --smush-placeholder-aspect-ratio: 163/50;" /></figure><div class="elementor-image-box-content"><span class="elementor-image-box-title">Share on <br>social media</span></div></div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div data-elementor-type="footer" data-elementor-id="64" class="elementor elementor-64 elementor-location-footer" data-elementor-post-type="elementor_library"> <section 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elementor-top-column elementor-element elementor-element-b1b9a58" data-id="b1b9a58" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0c94a0a elementor-button-align-stretch elementor-widget elementor-widget-form" data-id="0c94a0a" data-element_type="widget" data-settings="{"step_next_label":"Next","step_previous_label":"Previous","button_width":"100","step_type":"number_text","step_icon_shape":"circle"}" data-widget_type="form.default"> <div class="elementor-widget-container"> <form class="elementor-form" method="post" name="New Form"> <input type="hidden" name="post_id" value="64"/> <input type="hidden" name="form_id" value="0c94a0a"/> <input type="hidden" name="referer_title" value="LinkedIn visibility - John Espirian" /> <input type="hidden" name="queried_id" value="29540"/> <div class="elementor-form-fields-wrapper elementor-labels-above"> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100"> <label for="form-field-name" class="elementor-field-label"> First name only </label> <input size="1" type="text" name="form_fields[name]" id="form-field-name" class="elementor-field elementor-size-sm elementor-field-textual"> </div> <div class="elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required"> <label for="form-field-email" class="elementor-field-label"> Email </label> <input size="1" type="email" name="form_fields[email]" id="form-field-email" class="elementor-field elementor-size-sm elementor-field-textual" required="required" aria-required="true"> </div> <div class="elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_cce04f9 elementor-col-100"> <img class="form-img lazyload" data-src="/wp-content/uploads/2023/07/JES-Form-Interested-to-dip-your-toe-in-1.svg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /> </div> <div class="elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons"> <button class="elementor-button elementor-size-sm" type="submit"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Send me tips</span> </span> </button> </div> </div> </form> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c999481 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c999481" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a586ae8" data-id="a586ae8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7bf1c12 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7bf1c12" data-element_type="section"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5a2e8a5" data-id="5a2e8a5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3270147 elementor-widget elementor-widget-heading" data-id="3270147" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Community</h4> </div> </div> <div class="elementor-element elementor-element-edb48f0 elementor-widget-tablet__width-auto elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="edb48f0" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="/cdn-cgi/l/email-protection#c1b2b4b1b1aeb3b581a4b2b1a8b3a8a0afefa2aeefb4aa"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-envelope"></i> </span> <span class="elementor-icon-list-text"><span class="__cf_email__" data-cfemail="85f6f0f5f5eaf7f1c5e0f6f5ecf7ece4ebabe6eaabf0ee">[email protected]</span></span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://espirian.co.uk/contact-me/"> <span class="elementor-icon-list-icon"> <svg xmlns="http://www.w3.org/2000/svg" id="Layer_1" data-name="Layer 1" viewBox="0 0 100 100"><title>JES Icon Slant</title><polygon points="28.09 16.91 100 16.91 71.91 83.09 0 83.09 28.09 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elementor-widget elementor-widget-button" data-id="b8691d5" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://espirian.co.uk/join/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Join Espresso+</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-71b9d27" data-id="71b9d27" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0d60c84 elementor-widget elementor-widget-heading" data-id="0d60c84" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Social</h4> </div> </div> <div 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17.11 97.0132 16.9405C119.988 17.1113 137.539 24.4614 149.184 38.788C154.894 45.8136 159.199 54.6488 162.037 64.9503L178.184 60.6422C174.744 47.9622 169.331 37.0357 161.965 27.974C147.036 9.60668 125.202 0.195148 97.0695 0H96.9569C68.8816 0.19447 47.2921 9.6418 32.7883 28.0793C19.8819 44.4864 13.2244 67.3157 13.0007 95.9325L13 96L13.0007 96.0675C13.2244 124.684 19.8819 147.514 32.7883 163.921C47.2921 182.358 68.8816 191.806 96.9569 192H97.0695C122.03 191.827 139.624 185.292 154.118 170.811C173.081 151.866 172.51 128.119 166.26 113.541C161.776 103.087 153.227 94.5962 141.537 88.9883ZM98.4405 129.507C88.0005 130.095 77.1544 125.409 76.6196 115.372C76.2232 107.93 81.9158 99.626 99.0812 98.6368C101.047 98.5234 102.976 98.468 104.871 98.468C111.106 98.468 116.939 99.0737 122.242 100.233C120.264 124.935 108.662 128.946 98.4405 129.507Z"></path></svg> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-youtube 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data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://espirian.co.uk/learn/linkedin-course/"> <span class="elementor-icon-list-icon"> <svg xmlns="http://www.w3.org/2000/svg" id="Layer_1" data-name="Layer 1" viewBox="0 0 100 100"><title>JES Icon Slant</title><polygon points="28.09 16.91 100 16.91 71.91 83.09 0 83.09 28.09 16.91"></polygon></svg> </span> <span class="elementor-icon-list-text">LinkedIn video course</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://espirian.co.uk/learn/1-1-zoom-consultation/"> <span class="elementor-icon-list-icon"> <svg xmlns="http://www.w3.org/2000/svg" id="Layer_1" data-name="Layer 1" viewBox="0 0 100 100"><title>JES Icon Slant</title><polygon points="28.09 16.91 100 16.91 71.91 83.09 0 83.09 28.09 16.91"></polygon></svg> </span> <span class="elementor-icon-list-text">1:1 Zoom 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