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Ce qu'il faut savoir sur la production vidéo commerciale
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</style> <!-- HTML --> <div class="module-container"> <div id="blog-post"> <div class="blog-post__hero"> <figure class="blog-post__hero--img"> <img class="blog-post__featured-img" src="https://www.momentumm.co/hs-fs/hubfs/Imported_Blog_Media/Commecial-video-production.jpg?width=900&name=Commecial-video-production.jpg" alt="" loading="lazy" width="900" srcset="https://www.momentumm.co/hs-fs/hubfs/Imported_Blog_Media/Commecial-video-production.jpg?width=450&name=Commecial-video-production.jpg 450w, https://www.momentumm.co/hs-fs/hubfs/Imported_Blog_Media/Commecial-video-production.jpg?width=900&name=Commecial-video-production.jpg 900w, https://www.momentumm.co/hs-fs/hubfs/Imported_Blog_Media/Commecial-video-production.jpg?width=1350&name=Commecial-video-production.jpg 1350w, https://www.momentumm.co/hs-fs/hubfs/Imported_Blog_Media/Commecial-video-production.jpg?width=1800&name=Commecial-video-production.jpg 1800w, https://www.momentumm.co/hs-fs/hubfs/Imported_Blog_Media/Commecial-video-production.jpg?width=2250&name=Commecial-video-production.jpg 2250w, https://www.momentumm.co/hs-fs/hubfs/Imported_Blog_Media/Commecial-video-production.jpg?width=2700&name=Commecial-video-production.jpg 2700w" sizes="(max-width: 900px) 100vw, 900px"> </figure> <div class="blog-post__featured-title-container"> <div class="blog-bost__post-tags"> <a class="blog-post__tag-link" href="https://www.momentumm.co/blogue/tag/marketing-de-contenu">Marketing de Contenu</a> <a class="blog-post__tag-link" href="https://www.momentumm.co/blogue/tag/vidéo">Vidéo</a> <p class="blog-post__date">7 janv. 2020</p> </div> <h1 class="blog-post__title"><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Ce qu'il faut savoir sur la production vidéo commerciale</span></h1> </div> </div> <div class="blog-post__info-container"> <div class="blog-post__info-row"> <div class="blog-post__info"> <div class="blog-post__position-sticky"> <div class="blog-post__side-menu"></div> </div> </div> <div class="blog-post__content blog-post"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p>Les entreprises ont toujours été en concurrence pour devenir les meilleures de leur industrie. Il est impératif pour toute entreprise de trouver une ou plusieurs caractéristique distincte qui rendra sa marque plus reconnaissable et attrayante. L'une des meilleure façons d'y parvenir est du publier une série de vidéos, car elles peuvent aider les entreprises à plusieurs niveaux.</p> <!--more--> <p><!-- /wp:paragraph --> <!-- wp:heading --></p> <h2>Pourquoi ai-je besoin d'utiliser la production vidéo?</h2> <p><!-- /wp:heading --> <!-- wp:paragraph --></p> <p>Il existe de nombreuses raisons qui motive une entreprise à produire des vidéos promotionnelles. Tout d'abord, les vidéos représente un type de média qui peut attirer beaucoup d'attention du public, car elles peuvent être très engageantes et divertissantes lorsqu'elles sont bien réalisées.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Vous pouvez également faire plus avec les vidéos pour les rendre plus mémorables, permettant de générer un plus grand engouement pour votre marque et votre entreprise. Par exemple, vous pourriez cacher des messages dans vos annonces ou vidéos, que les internautes peuvent reconstituer. Vous pouvez en faire une petit campagne cachée. Cependant, vous devez garder à l'esprit que vous aurez besoin d'une équipe en production vidéo expérimenté et bien équipés pour vous assurer d'obtenir le rendu que vous recherchez.</p> <p><!-- /wp:paragraph --> <!-- wp:heading --></p> <h2>Les types de production vidéo promotionnelle:</h2> <p><!-- /wp:heading --> <!-- wp:paragraph --></p> <p>Maintenant que vous comprenez à quel point la production vidéo peut être importante pour une entreprise, la prochaine choses que vous devez savoir est le type de vidéos que vous pouvez utiliser. Voici deux des principaux types dans lesquels la plupart des entreprises investissent:</p> <p><!-- /wp:paragraph --> <!-- wp:heading {"level":3} --></p> <h3>Vidéos Marketing</h3> <p><!-- /wp:heading --> <!-- wp:paragraph --></p> <p>Celles-ci peuvent être utilisées pour tout, des publicités et campagnes de notoriété de marque jusqu'aux projets d'engagement globaux. Ces vidéos visent généralement à aider certaines parties d'une campagne marketing, qu'il s'agisse de génération de prospects, de conversions ou de ventes.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>La principale différence entre une vidéo marketing et une vidéo explicative est que la première à un "appel à l'action" (CTA) qui incitera les gens à prendre une action désirée, alors qu'une vidéo explicative n'en aura peut-être pas.</p> <p><!-- /wp:paragraph --> <!-- wp:heading {"level":3} --></p> <h3>Vidéos explicatives</h3> <p><!-- /wp:heading --> <!-- wp:paragraph --></p> <p>Comme son nom l'indique, une vidéo explicative est conçue pour répondre à un problème de l'audience qu'elle cible. Elle peut expliquer comment l'utilisation de certains produits ou services peut permettre de résoudre ces problèmes. C'est généralement une bien meilleure façon de répondre aux questions et réponses sans avoir à rédiger un article de blogue détaillé que les gens ne liront peut-être pas (comme ici!).</p> <p><!-- /wp:paragraph --> <!-- wp:heading --></p> <h2>Pourquoi dois-je travailler avec des professionnels de la production vidéo?</h2> <p><!-- /wp:heading --> <!-- wp:paragraph --></p> <p>Il est difficile de garantir que vos vidéos produiront l'effet souhaité si vous ne travaillez pas avec des professionnels dans le domaine. Ils (nous) savent comment concevoir une campagne vidéo et peuvent créer un appel à l'action convaincant qui garantira que les gens feront ce que vous voulez après avoir regard vos vidéos. Vous devez vous assurer que les vidéos conservent l'identité de marque de votre entreprise, ce qui nécessite une compréhension approfondie du processus de production vidéo.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Si vous décidez de le faire "beau-bon-pas-cher", vous ne pourrez pas atteindre le niveau de succès que vous espérez.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Si vous cherchez une <a href="/agence-production-video-montreal" rel="noopener">agence de production vidéo</a> pour vous aider dans le processus, Momentumm est là pour vous aider.</p> <p><!-- /wp:paragraph --></p></span> </div> </div> </div> </div> </div> <!-- JS --> <script> document.addEventListener("DOMContentLoaded", function() { // Side Menu const contentContainer = document.querySelector(".blog-post__content"); const sideMenu = document.querySelector(".blog-post__side-menu"); if (contentContainer && sideMenu) { const headings = contentContainer.querySelectorAll("h2"); // Create a 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