Creative - Aurora

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class="slideshow__slide__label">1</span>  <article class="box story theme" data-id="1142392" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142392/making-a-cause-of-it"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/large/2017/09/59cbc68f292f8.jpg" alt="Making a cause of it"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142392" class="story__title size-seven text-center text--400 px-2 mt-2 "><a href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142392/making-a-cause-of-it" class="story__link"><strong>Making a cause of it</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">How brands can win their consumers’ share of heart. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story theme" data-id="1142689" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142689/copy-without-a-message"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/large/2017/11/5a13ea5a85a20.jpg" alt="Copy without a message"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142689" class="story__title size-seven text-center text--400 px-2 mt-2 "><a href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142689/copy-without-a-message" class="story__link"><strong>Copy without a message</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">It seems like there is there something seriously wrong with our copywriters and the marketing heads they report to! </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">3</span>  <article class="box story theme" data-id="1142382" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142382/eight-must-watch-timeless-ads"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/large/2017/09/59c93dbd5142d.jpg" alt="Eight must-watch timeless ads"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142382" class="story__title size-seven text-center text--400 px-2 mt-2 "><a href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142382/eight-must-watch-timeless-ads" class="story__link"><strong>Eight must-watch timeless ads</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">The Associate Creative Director of Manhattan International shares his favourite ads. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">4</span>  <article class="box story theme" data-id="1142498" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142498/hbl-celebrates-70-years-of-pakistan"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/large/2017/10/59f02a8eaa8cd.jpg" alt="HBL celebrates 70 years of Pakistan"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142498" class="story__title size-seven text-center text--400 px-2 mt-2 "><a href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142498/hbl-celebrates-70-years-of-pakistan" class="story__link"><strong>HBL celebrates 70 years of Pakistan</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Naveed Asghar, CMO, HBL, talks about their recent ’70 years of Pakistan’ campaign. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">5</span>  <article class="box story theme" data-id="1142475" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142475/the-five-go-adventuring-yet-again"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/large/2017/10/59e5e7d555213.jpg" alt="The five go adventuring (yet) again!"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142475" class="story__title size-seven text-center text--400 px-2 mt-2 "><a href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142475/the-five-go-adventuring-yet-again" class="story__link"><strong>The five go adventuring (yet) again!</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">As the Famous Five turn 75, they embark on an adventure as brand ambassadors for Great Western Railways. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">6</span>  <article class="box story theme" data-id="1142438" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142438/vital-tea-why-so-preachy"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/large/2017/10/59defeb64605e.jpg" alt="Vital Tea, why so preachy?"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142438" class="story__title size-seven text-center text--400 px-2 mt-2 "><a href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142438/vital-tea-why-so-preachy" class="story__link"><strong>Vital Tea, why so preachy?</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Why Vital Tea’s latest TVC borders on holier-than-thou, hollow and preachy activism. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">7</span>  <article class="box story theme" data-id="1142386" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142386/five-recent-campaigns-that-created-a-buzz"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/large/2017/10/59d4b1f746263.jpg" alt="Five recent campaigns that created a buzz"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142386" class="story__title size-seven text-center text--400 px-2 mt-2 "><a href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142386/five-recent-campaigns-that-created-a-buzz" class="story__link"><strong>Five recent campaigns that created a buzz</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">The Creative Director of Manhattan Communications reviews five recent local campaigns. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">8</span>  <article class="box story theme" data-id="1141135" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1141135/the-power-of-logos-in-a-fast-food-world"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/large/2015/08/55ca663578b5a.jpg" alt="The power of logos in a fast food world"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1141135" class="story__title size-seven text-center text--400 px-2 mt-2 "><a href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1141135/the-power-of-logos-in-a-fast-food-world" class="story__link"><strong>The power of logos in a fast food world</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2"> Choosing the right logo design is the very first step to establishing any brand. </div> </article>  </div> </div> <div class=" slideshow--row theme p-2 mb-4 col-4 float-right float-right carousel d-none d-lg-block "> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story " data-id="1142392" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142392/making-a-cause-of-it"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/thumbnail/2017/09/59cbc68f292f8.jpg" alt="Making a cause of it"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story " data-id="1142689" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142689/copy-without-a-message"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/thumbnail/2017/11/5a13ea5a85a20.jpg" alt="Copy without a message"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story " data-id="1142382" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142382/eight-must-watch-timeless-ads"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/thumbnail/2017/09/59c93dbd5142d.jpg" alt="Eight must-watch timeless ads"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story " data-id="1142498" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142498/hbl-celebrates-70-years-of-pakistan"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/thumbnail/2017/10/59f02a8eaa8cd.jpg" alt="HBL celebrates 70 years of Pakistan"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;">  <article class="box story " data-id="1142475" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142475/the-five-go-adventuring-yet-again"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/thumbnail/2017/10/59e5e7d555213.jpg" alt="The five go adventuring (yet) again!"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:49%;">  <article class="box story " data-id="1142438" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142438/vital-tea-why-so-preachy"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/thumbnail/2017/10/59defeb64605e.jpg" alt="Vital Tea, why so preachy?"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;">  <article class="box story " data-id="1142386" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142386/five-recent-campaigns-that-created-a-buzz"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/thumbnail/2017/10/59d4b1f746263.jpg" alt="Five recent campaigns that created a buzz"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;">  <article class="box story " data-id="1141135" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1141135/the-power-of-logos-in-a-fast-food-world"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/thumbnail/2015/08/55ca663578b5a.jpg" alt="The power of logos in a fast food world"/></a></div> </figure> <div class="clearfix"></div> </article>  </div> </div><div class="clear--both"> </div></div> </div> </div> <div class="my-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> <div class="col-12"> <div class="theme p-2"> <div class="row"> <div class="col-lg-3 col-12">  <article class="box story theme pb-4" data-id="1142157" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142157/eight-ads-with-great-insight"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/large/2017/08/5984c15ad4c26.jpg" alt="Eight ads with great insight"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142157" class="story__title size-six text-center text--400 px-2 "><a href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142157/eight-ads-with-great-insight" class="story__link"><strong>Eight ads with great insight</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">The Creative Director of Ogilvy & Mather Pakistan shares a few of his favourite ads. </div> </article>  </div><div class="col-lg-3 col-12">  <article class="box story theme pb-4" data-id="1142275" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142275/maybelline-makes-it-happen"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/large/2017/08/599a749c03922.jpg" alt="Maybelline makes it happen"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142275" class="story__title size-six text-center text--400 px-2 "><a href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142275/maybelline-makes-it-happen" class="story__link"><strong>Maybelline makes it happen</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">The #MakerWoman campaign celebrates Pakistani women who are edgy, stylish and daring enough to follow their dreams. </div> </article>  </div><div class="col-lg-3 col-12">  <article class="box story theme pb-4" data-id="1142143" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142143/campaign-watch"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/large/2017/08/598c45b6d95d1.jpg" alt="Campaign Watch"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142143" class="story__title size-six text-center text--400 px-2 "><a href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142143/campaign-watch" class="story__link"><strong>Campaign Watch</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">A review of the latest advertising campaigns. </div> </article>  </div><div class="col-lg-3 col-12">  <article class="box story theme pb-4" data-id="1142127" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142127/just-not-good-enough"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/large/2017/07/597f0af495eaf.jpg" alt="Just not good enough"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142127" class="story__title size-six text-center text--400 px-2 "><a href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142127/just-not-good-enough" class="story__link"><strong>Just not good enough</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">Why the official logo for Pakistan’s 70 years of Independence falls short of expectations. </div> </article>  </div><div class="col-lg-3 col-12">  <article class="box story theme pb-4" data-id="1142080" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142080/five-feel-good-tv-commercials"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/large/2017/07/5959da21e3d5b.jpg" alt="Five feel-good TV commercials"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142080" class="story__title size-six text-center text--400 px-2 "><a href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142080/five-feel-good-tv-commercials" class="story__link"><strong>Five feel-good TV commercials</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">Local and regional ad campaigns which make use of 'joy marketing' and 'feel-good' vibes to their advantage. </div> </article>  </div><div class="col-lg-3 col-12">  <article class="box story theme pb-4" data-id="1142074" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142074/nestle-highlights-women-of-strength"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/large/2017/06/594b94e0f2aa5.jpg" alt="Nestlé highlights women of strength"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142074" class="story__title size-six text-center text--400 px-2 "><a href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142074/nestle-highlights-women-of-strength" class="story__link"><strong>Nestlé highlights women of strength</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">Nestlé’s latest TVC features Sanam Saeed and encourages professional women to ignore naysayers and reach their potential </div> </article>  </div><div class="col-lg-3 col-12">  <article class="box story theme pb-4" data-id="1142066" data-layout="story">  <figure class="media media--stretch col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142066/eight-ads-that-are-a-must-watch"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/large/2017/05/5924fab6ec521.jpg" alt="Eight ads that are a must watch!"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142066" class="story__title size-six text-center text--400 px-2 "><a href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142066/eight-ads-that-are-a-must-watch" class="story__link"><strong>Eight ads that are a must watch!</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">The GM of JWT Pakistan lists some of her favourite ads. </div> </article>  </div><div class="col-lg-3 col-12">  <article class="box story theme pb-4" data-id="1142051" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142051/five-pakistani-ads-that-are-a-must-watch"><img src="https://web.archive.org/web/20171222141652im_/http://i.dawn.com/large/2017/05/591e53dd100e5.jpg" alt="Five Pakistani ads that are a must-watch"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142051" class="story__title size-six text-center text--400 px-2 "><a href="https://web.archive.org/web/20171222141652/http://aurora.dawn.com/news/1142051/five-pakistani-ads-that-are-a-must-watch" class="story__link"><strong>Five Pakistani ads that are a must-watch</strong></a></h2>  <div class="story__excerpt size-three text-center text--400 pb-2">From Shan Salt's 'Zarra Zarra Khalis', to Lenovo's heartfelt 'Hello Pakistan', these ads are advertising gold! </div> </article>  </div> </div> </div> </div> <div class="col-12"> <div class="my-2 px-2 text-right"> <h2 class="badge size-four text--700 badge--readmore theme--cream-light p-2"><a title="More Storeis" href="/web/20171222141652/http://aurora.dawn.com/archive/creative/" class="">More Storeis</a></h2> </div> </div> </div> </main> </div> </div> <div class="my-2 px-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> 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