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class="col-sm-4 col-12"> <div class="mb-2 ml-4 pl-2"> <a href="/web/20171222081750/http://aurora.dawn.com/" class=""> <h1 class="text-hide logo "> Aurora Magazine </h1> </a> <h3 class="subtitle size-three text--400 ">Promoting excellence in advertising</h3> </div> </div> <div class="col-sm-2 col-12"></div> <div class="col-sm-6 col-12"> <div class="search-social-bar mr-2"> <div class="mast__social mt-1 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20171222081750/https://www.facebook.com/auroramagazine"><img src="/web/20171222081750im_/http://aurora.dawn.com/_img/facebook.png"/></a> <a target="_blank" href="https://web.archive.org/web/20171222081750/https://twitter.com/AuroraMag"><img src="/web/20171222081750im_/http://aurora.dawn.com/_img/twitter.png"/></a> </div> <div class="search-box text-center "> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/search"> <input 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","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 720,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 480,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1142832" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142832/go-girl-gosafr"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/large/2017/12/5a3c8bb4b2219.jpg" alt="Go girl; GoSafr"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20171222081750/http://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <h2 data-layout="story" data-id="1142832" class="story__title size-seven text-center text--400 px-2 "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142832/go-girl-gosafr" class="story__link"><strong>Go girl; GoSafr</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">The American, women-centric, ride-hailing firm have announced the launch of their services in Pakistan. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1142799" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142799/the-china-factor"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/large/2017/12/5a312e25ca930.jpg" alt="The China factor"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20171222081750/http://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <h2 data-layout="story" data-id="1142799" class="story__title size-seven text-center text--400 px-2 "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142799/the-china-factor" class="story__link"><strong>The China factor</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Syed Wajeeh-ul-Hassan Naqvi on the growing impact of China’s influence. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">3</span>  <article class="box story " data-id="1142845" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142845/the-top-5-faces-of-2017"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/large/2017/12/5a39f80de1cd0.jpg" alt="The Top 5 Faces of 2017"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20171222081750/http://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <h2 data-layout="story" data-id="1142845" class="story__title size-seven text-center text--400 px-2 "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142845/the-top-5-faces-of-2017" class="story__link"><strong>The Top 5 Faces of 2017</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div> </article>  </div> </div> </div> <div class="col-lg-5 col-12"> <div class="text-center "> <h2 class="badge size-seven text-center text--300 caps bald ">Latest</h2> </div> <div class="mr-4 mb-4 p-4">  <article class="box story mb-4 pb-4" data-id="1142816" data-layout="story">  <div class=" mb-2"> <span class="badge size-three "><a title="Recent" href="/web/20171222081750/http://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142816/a-clear-road-ahead"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/thumbnail/2017/12/5a372efca1895.jpg" alt="A clear road ahead?"/></a></div> </figure>  <h2 data-layout="story" data-id="1142816" class="story__title size-five text-center text-sm-left "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142816/a-clear-road-ahead" class="story__link"><strong>A clear road ahead?</strong></a></h2> </article>   <article class="box story mb-4 pb-4" data-id="1142042" data-layout="story">  <div class=" mb-2"> <span class="badge size-three "><a title="Recent" href="/web/20171222081750/http://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142042/radical-focus"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/thumbnail/2017/05/591ddd5fc008f.jpg" alt="Radical focus"/></a></div> </figure>  <h2 data-layout="story" data-id="1142042" class="story__title size-five text-center text-sm-left "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142042/radical-focus" class="story__link"><strong>Radical focus</strong></a></h2> </article>   <article class="box story mb-4 pb-4" data-id="1141953" data-layout="story">  <div class=" mb-2"> <span class="badge size-three "><a title="Recent" href="/web/20171222081750/http://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1141953/can-pakistan-become-asias-start-up-hub"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/thumbnail/2017/03/58d9efb81e486.jpg" alt="Can Pakistan become Asia’s start-up hub?"/></a></div> </figure>  <h2 data-layout="story" data-id="1141953" class="story__title size-five text-center text-sm-left "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1141953/can-pakistan-become-asias-start-up-hub" class="story__link"><strong>Can Pakistan become Asia’s start-up hub?</strong></a></h2> </article>  </div> </div> </div> <div class="row"> <div class="col-12"> <div class="text-center pt-4"> <h2 class="badge size-eight text-center text--300 caps bald ">Featured Stories</h2> </div> <br> <br> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141216" data-layout="story">  <figure class="media media--stretch col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1141216/khaadis-multinational-ambitions"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/large/2015/10/560f8e69a8e1e.jpg" alt="Khaadi&#39;s multinational ambitions"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center my-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20171222081750/http://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <h2 data-layout="story" data-id="1141216" class="story__title size-seven text-center text--400 "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1141216/khaadis-multinational-ambitions" class="story__link"><strong>Khaadi's multinational ambitions</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 ">Shamoon Sultan, CEO, Khaadi, on his vision for the brand and the future of prêt wear in Pakistan. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141730" data-layout="story">  <figure class="media media--stretch col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1141730/the-cpec-opportunity"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/large/2017/02/58a13a60532e8.jpg" alt="The CPEC opportunity"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center my-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20171222081750/http://aurora.dawn.com/recent" class="">Recent</a></span> </div>  <h2 data-layout="story" data-id="1141730" class="story__title size-seven text-center text--400 "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1141730/the-cpec-opportunity" class="story__link"><strong>The CPEC opportunity</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 ">How CPEC can boost Pakistan's real estate sector. </div> </article>  </div> </div><div class="clear--both"> </div></div> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1141617" data-layout="story">  <span class="badge size-three mb-2"><a title="Recent" href="/web/20171222081750/http://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1141617/the-business-of-shaadiwood"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/thumbnail/2017/02/58aac63b9ef0e.jpg" alt="The business of Shaadiwood"/></a></div> </figure>  <h2 data-layout="story" data-id="1141617" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1141617/the-business-of-shaadiwood" class="story__link"><strong>The business of Shaadiwood</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Wedding videos are no longer the home spun productions of yesteryear. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142065" data-layout="story">  <span class="badge size-three mb-2"><a title="Recent" href="/web/20171222081750/http://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142065/channels-need-to-define-a-censorship-policy-with-regards-to-indian-celebrities"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/thumbnail/2017/05/5924f8620a647.jpg" alt="“Channels need to define a censorship policy with regards to Indian celebrities”"/></a></div> </figure>  <h2 data-layout="story" data-id="1142065" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142065/channels-need-to-define-a-censorship-policy-with-regards-to-indian-celebrities" class="story__link"><strong>“Channels need to define a censorship policy with regards to Indian celebrities”</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Haris Qadeer, CEO, Marketing Works, the production house behind award-winning TVCs for Servis Shoes, Colgate and Nestlé. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1141713" data-layout="story">  <span class="badge size-three mb-2"><a title="Recent" href="/web/20171222081750/http://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1141713/the-subtle-storyteller"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/thumbnail/2017/01/588fc4fd2c732.jpg" alt="The subtle storyteller"/></a></div> </figure>  <h2 data-layout="story" data-id="1141713" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1141713/the-subtle-storyteller" class="story__link"><strong>The subtle storyteller</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Mehreen Jabbar, director and producer, in profile. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142053" data-layout="story">  <span class="badge size-three mb-2"><a title="Recent" href="/web/20171222081750/http://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142053/selling-picture-perfect-homes"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/thumbnail/2017/05/591e56478642e.jpg" alt="Selling picture-perfect homes"/></a></div> </figure>  <h2 data-layout="story" data-id="1142053" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142053/selling-picture-perfect-homes" class="story__link"><strong>Selling picture-perfect homes</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">The evolving trends in home furnishing and how it is now becoming an ‘it’ industry. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1142052" data-layout="story">  <span class="badge size-three mb-2"><a title="Recent" href="/web/20171222081750/http://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142052/groceries-online"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/thumbnail/2017/06/5937885fd8435.jpg" alt="Groceries online"/></a></div> </figure>  <h2 data-layout="story" data-id="1142052" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142052/groceries-online" class="story__link"><strong>Groceries online</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Why digital is becoming a go-to platform for groceries... </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142384" data-layout="story">  <span class="badge size-three mb-2"><a title="Recent" href="/web/20171222081750/http://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142384/is-your-brand-authentic-averse"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/thumbnail/2017/12/5a3202f5036f3.jpg" alt="Is your brand authentic averse?"/></a></div> </figure>  <h2 data-layout="story" data-id="1142384" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142384/is-your-brand-authentic-averse" class="story__link"><strong>Is your brand authentic averse?</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">In a world of intense competition, long-term brand saliency is guaranteed by coming out as honest. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1142796" data-layout="story">  <span class="badge size-three mb-2"><a title="Recent" href="/web/20171222081750/http://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142796/the-indigo-man"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/thumbnail/2017/12/5a30de30a6062.jpg" alt="The Indigo Man"/></a></div> </figure>  <h2 data-layout="story" data-id="1142796" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142796/the-indigo-man" class="story__link"><strong>The Indigo Man</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Shaan Shahid, the actor, film director, host and model, in profile. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142398" data-layout="story">  <span class="badge size-three mb-2"><a title="Recent" href="/web/20171222081750/http://aurora.dawn.com/recent" class="">Recent</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142398/how-not-to-annoy-your-audience"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/thumbnail/2017/09/59cbf53ac0f6a.jpg" alt="How not to annoy your audience"/></a></div> </figure>  <h2 data-layout="story" data-id="1142398" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142398/how-not-to-annoy-your-audience" class="story__link"><strong>How not to annoy your audience</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Why brands need to create mini duration ads aimed at engaging audiences. </div> </article>  </div> </div><div class="clear--both"> </div></div> </div> </div> <div class="my-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> <br> <div class="row"> <div class="col-12"> <h2 class="badge size-six text--300 caps bald pl-0 pt-4">Editor's Picks</h2> <div class="theme px-2"> <div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1142028" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142028/from-a-kiryana-to-a-superstore-the-success-story-of-imtiaz-super-market"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/medium/2017/05/5919503f696f0.jpg" alt="From a kiryana to a superstore – the success story of Imtiaz Super Market"/></a></div> </figure>  <h2 data-layout="story" data-id="1142028" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142028/from-a-kiryana-to-a-superstore-the-success-story-of-imtiaz-super-market" class="story__link"><strong>From a kiryana to a superstore – the success story of Imtiaz Super Market</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">In conversation with Imtiaz Abbasi, MD, Imtiaz Super Market. </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1142025" data-layout="story">  <figure class="media media--left col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142025/retail-revs-up"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/medium/2017/06/593f84f792413.jpg" alt="Retail revs up"/></a></div> </figure>  <h2 data-layout="story" data-id="1142025" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142025/retail-revs-up" class="story__link"><strong>Retail revs up</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">What happens when customers prioritise ‘experience’ over ‘product’. </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1142381" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142381/the-amazon-model"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/medium/2017/09/59c938dd72906.jpg" alt="The Amazon model"/></a></div> </figure>  <h2 data-layout="story" data-id="1142381" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142381/the-amazon-model" class="story__link"><strong>The Amazon model</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">How Jeff Bezos' vision has transformed Amazon into the world’s largest online shopping retailer. </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1142397" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142397/the-instagrammability-factor"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/medium/2017/10/59ed7e4c197e8.jpg" alt="The Instagrammability factor"/></a></div> </figure>  <h2 data-layout="story" data-id="1142397" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142397/the-instagrammability-factor" class="story__link"><strong>The Instagrammability factor</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">How brands can capitalise on Millennial travel behaviour patterns. </div> </article>  </div> </div> </div> </div> <br> <br> <div class="row"> <div class="col-lg-6 col-12"> <div class="equalize theme">  <section class="widget theme widget-popular col-sm-9 col-12 mx-auto" data-type="popular" data-id="180"> <div class="widget__header"> <h2 class="widget__title modifywidget-title-center modifywidget-title-large modifywidget-title-light 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start-up hub?</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1141730" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1141730/the-cpec-opportunity"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/thumbnail/2017/02/58a13a60532e8.jpg" alt="The CPEC opportunity"/></a></div> </figure>  <h2 data-layout="story" data-id="1141730" class="story__title size-five "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1141730/the-cpec-opportunity" class="story__link"><strong>The CPEC opportunity</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142816" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142816/a-clear-road-ahead"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/thumbnail/2017/12/5a372efca1895.jpg" alt="A clear road ahead?"/></a></div> </figure>  <h2 data-layout="story" data-id="1142816" class="story__title size-five "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142816/a-clear-road-ahead" class="story__link"><strong>A clear road ahead?</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1141617" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1141617/the-business-of-shaadiwood"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/thumbnail/2017/02/58aac63b9ef0e.jpg" alt="The business of Shaadiwood"/></a></div> </figure>  <h2 data-layout="story" data-id="1141617" class="story__title size-five "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1141617/the-business-of-shaadiwood" class="story__link"><strong>The business of Shaadiwood</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:99%;">  <article class="box story mb-4" data-id="1142028" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142028/from-a-kiryana-to-a-superstore-the-success-story-of-imtiaz-super-market"><img src="https://web.archive.org/web/20171222081750im_/http://i.dawn.com/thumbnail/2017/05/5919503f696f0.jpg" alt="From a kiryana to a superstore – the success story of Imtiaz Super Market"/></a></div> </figure>  <h2 data-layout="story" data-id="1142028" class="story__title size-five "><a href="https://web.archive.org/web/20171222081750/http://aurora.dawn.com/news/1142028/from-a-kiryana-to-a-superstore-the-success-story-of-imtiaz-super-market" class="story__link"><strong>From a kiryana to a superstore – the success story of Imtiaz Super Market</strong></a></h2> </article>  </div> </div><div class="clear--both"> </div></div> </div> </section>  </div> </div> <div class="col-lg-6 col-12"> <div class="equalize">  <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__header"> <h2 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