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margin-bottom:0; font-size:42px;">Rebecca D'Auria</h1> <span class="inner-sub">Public Affairs Specialist<br>Orange County Sheriff's Department</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="https://twitter.com/OCSheriff" target="_blank" class="no-underline"><i class="fab fa-x-twitter" style="color: var(--blue)"></i></a> <a href="https://www.facebook.com/OCSheriff/" target="_blank" class="no-underline"><i class="fab fa-facebook" style="color: var(--blue)"></i></a> <a href="https://www.linkedin.com/in/rebecca-dauria/" target="_blank" class="no-underline"><i class="fab fa-linkedin" style="color: var(--blue)"></i></a> <a href="https://www.instagram.com/ocsheriff/" target="_blank" class="no-underline"><i class="fab fa-instagram" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/Orange%20County%20Sheriff%27s%20Department.bc09548c693d77b80f981f97bea0ad56.de8ca37c4e8b01bb0d7c49a3a948b7f9.png" style="max-height: 120px; width: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <p>Rebecca D’Auria is the Public Affairs Specialist at the Orange County Sheriff’s Department.</p> <p>She directs strategic social media communications and messaging for over 160 OC Sheriff social media accounts and is responsible for developing and coordinating social media outreach for the department. She provides thoughtful insights to implement the creative and grow community engagement for these accounts, ensures other internal departments are aware of the social analytics and researches social trends to influence how these accounts appear on various social and digital media platforms.</p> <p>Rebecca additionally responds to various public information-related inquiries and prepares guidance on effective social media and public information methods and procedures. She enjoys promoting department communication efforts and training junior communications peers.</p> <p>Before joining the Orange County Sheriff’s Department in 2020, she worked as a staff writer and social media manager for Behind the Badge, an award-winning police, fire, and public safety news site based in Southern California.</p> <p>Rebecca holds a bachelor’s degree in communications advertising from California State University, Fullerton.</p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Rebecca D'Auria’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 8:00 a.m.–8:45 a.m. PT — Thursday, April 24, 2025</p><h3 style="margin-top:0; line-height: 130%;"><a href="/first-responders-2025/summit/agenda-at-a-glance/day-two/800-a.m.845-a.m.-pt.html" >Balancing Fun and Professional Social Media Messaging</a></h3> <p>In today’s digital landscape, social media offers a unique opportunity for government agencies, particularly in the fire and law enforcement sectors, to engage with their communities in a relatable and educational way. This session will explore strategies for crafting social media posts that are both fun and professional, demonstrating how to effectively leverage current trends while maintaining the integrity of your agency. The best part? No lip-syncing or dancing will be required!</p> <p>Attendees will learn how to create content that resonates with a diverse audience, fosters community connection, and enhances the public’s perception of their departments.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li aria-level="1">Creative Engagement: Learn how to incorporate fun elements into messaging without compromising professionalism and that match your agency’s tone.</li> <li aria-level="1">Trend Utilization: Discover strategies for leveraging social media trends to broaden reach and appeal to diverse audiences.</li> <li aria-level="1">Trend Participation Guide: Not every trend will work for your audience. Learn when to engage or when to pass on a social media trend.</li> <li aria-level="1">Content Strategy: Develop a content plan that balances educational value with engaging storytelling to foster community connection.</li> </ul> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="first-responders-2025/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#b9d0d7dfd6f9cad6dad0d8d5d4dcddd0d8cacdcbd8cddcded0dccacaccd4d4d0cd97dad6d4"><span class="__cf_email__" data-cfemail="4f262129200f3c202c262e23222a2b262e3c3b3d2e3b2a28262a3c3c3a2222263b612c2022">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="first-responders-2025/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="first-responders-2025/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>