Yelp Audiences - Off-platform targeting to purchase-ready users

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href="https://business.yelp.com/brands/ad-solutions/search-ads/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Search Ads </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/ad-solutions/showcase-ads/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Showcase Ads </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/ad-solutions/spotlight/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Spotlight </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/ad-solutions/yelp-audiences/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Audiences </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/ad-solutions/request-a-quote/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Request a Quote </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/ad-solutions/enhanced-profiles/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Enhanced Profiles </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" 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fill="#000"/> </svg> </a> <div class="c-navigation-mega-menu c-navigation-mega-menu--1 js-mega-menu"> <div class="o-wrapper c-navigation-mega-menu__inner"> <a class="c-navigation-mega-menu__back js-mega-menu-back" href="#"> <svg class="c-navigation-mega-menu__back-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M33.7603 2.11965C34.9319 3.29122 34.9319 5.19071 33.7603 6.36229L7.24258 32.88L33.7603 59.3987C34.9319 60.5703 34.9319 62.4698 33.7603 63.6413C32.5887 64.8129 30.6892 64.8128 29.5176 63.6413L0.87862 35.0012C-0.292919 33.8297 -0.292904 31.9302 0.878654 30.7586L29.5177 2.11965C30.6892 0.948074 32.5887 0.948074 33.7603 2.11965Z" fill="#000"/> </svg> <span class="c-navigation-mega-menu__back-text">Back</span> </a> <div class="c-navigation-mega-menu__grid c-navigation-mega-menu__grid--1"> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/drive-store-visits/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Drive store visits </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/increase-inquiries-bookings/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Increase inquiries & bookings </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/reach-your-ideal-b2b-audience/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Attract B2B buyers </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/more-online-sales/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Increase online sales </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/promote-product-sales/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Promote sales </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/boost-brand-awareness/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Build brand awareness </span> </div> </a> </div> </div> </div> </div> </div> </div> <div class="c-navigation-primary-item c-navigation-primary-item--mega-menu c-navigation-primary-item--1 js-navigation-primary-item"> <a class="c-navigation-primary-item__header js-navigation-primary-item-header" href="#"> <span>Resources</span><svg class="c-navigation-primary-item__caret o-icon" width="66" height="36" viewBox="0 0 66 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.11965 2.2397C3.29122 1.06813 5.19071 1.06813 6.36229 2.2397L32.88 28.7574L59.3987 2.2397C60.5703 1.06813 62.4698 1.06813 63.6413 2.2397C64.8129 3.41127 64.8128 5.31078 63.6413 6.48236L35.0012 35.1214C33.8297 36.2929 31.9302 36.2929 30.7586 35.1213L2.11965 6.48233C0.948074 5.31076 0.948074 3.41126 2.11965 2.2397Z" fill="#000"/> </svg> </a> <div class="c-navigation-mega-menu c-navigation-mega-menu--1 js-mega-menu"> <div class="o-wrapper c-navigation-mega-menu__inner"> <a class="c-navigation-mega-menu__back js-mega-menu-back" href="#"> <svg 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</span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/guides/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> E-books and guides </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/inspiration/industry-insights/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Industry insights </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="/resources/brands/#events" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Events </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="/resources/events/yelp-ad-summit" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Ad Summit </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/claim-multiple-pages/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Claim pages </span> </div> </a> </div> </div> </div> </div> </div> </div> <div class="c-navigation-primary-item c-navigation-primary-item--int-link js-navigation-primary-item"> <a class="c-navigation-primary-item__link" href="https://business.yelp.com/brands/contact/"> Contact </a> </div> <div class="c-navigation-primary__mobile-cta mobile-only" aria-hidden="true"> <a class="c-button c-button--primary js-cta-button js-toggle-cta" href="https://business.yelp.com/brands/contact/" target="_self" data-title-desktop="Get a demo" data-title-mobile="Get a demo" > Get a demo</a> </div> </nav> </div> <div class="c-site-header__buttons"> <a class="c-button c-button--primary js-cta-button js-toggle-cta" href="https://business.yelp.com/brands/contact/" target="_self" data-title-desktop="Get a demo" data-title-mobile="Get a demo" > Get a demo</a> </div> <div class="c-site-header__mobile-nav-toggle-container"> <a class="c-site-header__mobile-nav-toggle js-mobile-nav-toggle" href="#"> <span></span> <span></span> <span></span> </a> </div> </div> </header> <main class="o-main js-main"> <article class="s-page s-page-builder"> <section class="o-section o-section--1 o-section--pt-4 o-section--pb-4 o-section--bg-default o-module--breadcrumbs m-breadcrumbs"> <div class="o-wrapper"> <nav class="c-breadcrumbs"> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="https://business.yelp.com/brands/"> Brands </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="https://business.yelp.com/brands/ad-solutions/"> Ad Solutions </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <span class="c-breadcrumbs__label"> Yelp Audiences </span> </div> </nav> </div> </section> <section class="o-section o-section--2 o-section--pt-8 o-section--pb-standard o-section--bg-default o-section--border-none o-section--border-default o-module--image-text o-module--image-right o-module--mobile-image-none o-module--vertical-equal o-module--ratio-1-1 m-image-text"> <div class="o-wrapper"> <div class="m-image-text__grid"> <div class="m-image-text__content-container u-content-container"> <h1 class="m-image-text__title h1">Yelp Audiences</h1> <div class="m-image-text__subtitle u-subtitle">Rich audience data. Customized for your brand.</div> <div class="s-standard-content m-image-text__content"><p>Yelp Audiences allows brands to reach Yelp’s high-intent audience across the internet with precision targeting for consumer and B2B audiences. Brands can leverage the clear buying signals displayed by Yelp users to support awareness and performance initiatives across Display, Video, and Connected TV with Yelp Audiences.</p> </div> <div class="m-image-text__buttons"> <div class="c-button-group"> <a class="c-button c-button--primary js-cta-button" href="#yelp-audiences-form" target="" > Get started</a></div> </div> </div> <div class="m-image-text__image-container"> <img class="m-image-text__image js-section-main-image" src="https://business.yelp.com/wp-content/uploads/2024/10/mockup-of-a-macbook-placed-on-a-desk-near-a-coffee-cup-web-jpg.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/10/mockup-of-a-macbook-placed-on-a-desk-near-a-coffee-cup-web-jpg-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2024/10/mockup-of-a-macbook-placed-on-a-desk-near-a-coffee-cup-web-jpg-567x378.webp 567w, https://business.yelp.com/wp-content/uploads/2024/10/mockup-of-a-macbook-placed-on-a-desk-near-a-coffee-cup-web-jpg-656x656.webp 656w, https://business.yelp.com/wp-content/uploads/2024/10/mockup-of-a-macbook-placed-on-a-desk-near-a-coffee-cup-web-jpg-300x225.webp 300w, https://business.yelp.com/wp-content/uploads/2024/10/mockup-of-a-macbook-placed-on-a-desk-near-a-coffee-cup-web-jpg-600x450.webp 600w, https://business.yelp.com/wp-content/uploads/2024/10/mockup-of-a-macbook-placed-on-a-desk-near-a-coffee-cup-web-jpg-752x564.webp 752w, https://business.yelp.com/wp-content/uploads/2024/10/mockup-of-a-macbook-placed-on-a-desk-near-a-coffee-cup-web-jpg.webp 1200w" sizes="(max-width: 240px) 240px, (max-width: 567px) 567px, (max-width: 656px) 656px, (max-width: 300px) 300px, (max-width: 600px) 600px, (max-width: 752px) 752px, 1200px" alt="" > </div> </div> </div> </section> <section class="o-section o-section--3 o-section--pt-standard o-section--pb-standard o-section--bg-grey-light o-section--border-none o-section--border-default o-module--image-text o-module--image-left o-module--mobile-image-top o-module--vertical-center o-module--ratio-2-1 m-image-text"> <div class="o-wrapper"> <div class="m-image-text__grid"> <div class="m-image-text__content-container u-content-container"> <h2 class="m-image-text__title h2">How it works</h2> <div class="s-standard-content m-image-text__content"><p>Choose which ad formats to run (Display, Video, Connected TV and Dynamic Yelp Content Ads).</p> <p>Yelp builds your custom audience using exclusive and proprietary 1st party data, such as Yelp users’ search habits or business owner account data.</p> <p>Your audience is retargeted across a premium network of publishers.</p> </div> </div> <div class="m-image-text__image-container"> <img class="m-image-text__image js-section-main-image" src="https://business.yelp.com/wp-content/uploads/2024/01/YA-How-it-Works-2-1200x737.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/01/YA-How-it-Works-2-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2024/01/YA-How-it-Works-2-567x378.webp 567w, https://business.yelp.com/wp-content/uploads/2024/01/YA-How-it-Works-2-656x656.webp 656w, https://business.yelp.com/wp-content/uploads/2024/01/YA-How-it-Works-2-300x184.webp 300w, https://business.yelp.com/wp-content/uploads/2024/01/YA-How-it-Works-2-600x368.webp 600w, https://business.yelp.com/wp-content/uploads/2024/01/YA-How-it-Works-2-752x462.webp 752w, https://business.yelp.com/wp-content/uploads/2024/01/YA-How-it-Works-2-1200x737.webp 1200w" sizes="(max-width: 240px) 240px, (max-width: 567px) 567px, (max-width: 656px) 656px, (max-width: 300px) 300px, (max-width: 600px) 600px, (max-width: 752px) 752px, 1200px" alt="" > </div> </div> </div> </section> <section class="o-section o-section--4 o-section--pt-12 o-section--pb-4 o-section--bg-default o-section--border-rounded o-section--border-grey-light o-section--border-cards o-module--card-grid m-card-grid"> <div class="o-wrapper"> <h2 class="m-card-grid__title h2"> By the numbers </h2> <div class="m-card-grid__cards m-card-grid__cards--even m-card-grid__cards--3"> <div class="c-grid-card c-grid-card--center u-border-card"> <h3 class="c-grid-card__title h3"> </h3> <div class="c-grid-card__description s-standard-content"> <h3 class="h1">1,500+</h3> <p>categories available to create custom B2C audiences<sup>1</sup></p> </div> <div class="c-grid-card__buttons"> </div> </div> <div class="c-grid-card c-grid-card--center u-border-card"> <h3 class="c-grid-card__title h3"> </h3> <div class="c-grid-card__description s-standard-content"> <h3 class="h1">6.3M</h3> <p>business owners leverage Yelp to manage their digital storefronts that can be used for custom B2B audiences<sup>2</sup></p> </div> <div class="c-grid-card__buttons"> </div> </div> </div> <div class="m-card-grid__buttons m-card-grid__buttons--no-text-above"> </div> </div> </section> <section class="o-section o-section--5 o-section--pt-standard o-section--pb-6 o-section--bg-default o-section--border-rounded o-section--border-grey-light o-section--wrapper-wide o-module--card-grid m-card-grid"> <div class="o-wrapper"> <h2 class="m-card-grid__title h2"> How do you measure results from Yelp Audiences? </h2> <div class="m-card-grid__introduction s-standard-content"> <p>Depending on the specific goal you’re setting for your Yelp Audiences campaign, Yelp for Brands has multiple measurement options for you to choose from.</p> </div> <div class="m-card-grid__cards m-card-grid__cards--even m-card-grid__cards--3"> <div class="c-grid-card c-grid-card--center u-border-card"> <div class="c-grid-card__image-wrapper c-grid-card__image-wrapper--medium-icon"> <div class="c-grid-card__image-container"> <img class="o-image c-grid-card__image c-grid-card__image--medium-icon c-grid-card__image--center" src="https://business.yelp.com/wp-content/uploads/2024/09/storefront.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/09/storefront-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2024/09/storefront.webp 567w, https://business.yelp.com/wp-content/uploads/2024/09/storefront.webp 656w, https://business.yelp.com/wp-content/uploads/2024/09/storefront.webp 300w, https://business.yelp.com/wp-content/uploads/2024/09/storefront.webp 600w, https://business.yelp.com/wp-content/uploads/2024/09/storefront.webp 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > </div> </div> <h3 class="c-grid-card__title h3"> </h3> <div class="c-grid-card__description s-standard-content"> <h4>Foursquare or Cuebiq Store Visits</h4> <p>A third party partner that measures store visits generated from Yelp Audiences campaigns.</p> </div> <div class="c-grid-card__buttons"> <div class="c-button-group"> <a class="c-arrow-link" href="/brands/measurement/#store-visits" target="" > Find out more</a></div> </div> </div> <div class="c-grid-card c-grid-card--center u-border-card"> <div class="c-grid-card__image-wrapper c-grid-card__image-wrapper--medium-icon"> <div class="c-grid-card__image-container"> <img class="o-image c-grid-card__image c-grid-card__image--medium-icon c-grid-card__image--center" src="https://business.yelp.com/wp-content/uploads/2024/09/online-conversions.svg" srcset="https://business.yelp.com/wp-content/uploads/2024/09/online-conversions.svg 240w, https://business.yelp.com/wp-content/uploads/2024/09/online-conversions.svg 567w, https://business.yelp.com/wp-content/uploads/2024/09/online-conversions.svg 656w, https://business.yelp.com/wp-content/uploads/2024/09/online-conversions.svg 300w, https://business.yelp.com/wp-content/uploads/2024/09/online-conversions.svg 600w, https://business.yelp.com/wp-content/uploads/2024/09/online-conversions.svg 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > </div> </div> <h3 class="c-grid-card__title h3"> </h3> <div class="c-grid-card__description s-standard-content"> <h4>Yelp Pixel</h4> <p>Measure online conversions generated from Yelp Audiences.</p> </div> <div class="c-grid-card__buttons"> <div class="c-button-group"> <a class="c-arrow-link" href="/brands/measurement/#online-conversions" target="" > Find out more</a></div> </div> </div> <div class="c-grid-card c-grid-card--center u-border-card"> <div class="c-grid-card__image-wrapper c-grid-card__image-wrapper--medium-icon"> <div class="c-grid-card__image-container"> <img class="o-image c-grid-card__image c-grid-card__image--medium-icon c-grid-card__image--center" src="https://business.yelp.com/wp-content/uploads/2024/09/iconPhoneCalls.svg" srcset="https://business.yelp.com/wp-content/uploads/2024/09/iconPhoneCalls.svg 240w, https://business.yelp.com/wp-content/uploads/2024/09/iconPhoneCalls.svg 567w, https://business.yelp.com/wp-content/uploads/2024/09/iconPhoneCalls.svg 656w, https://business.yelp.com/wp-content/uploads/2024/09/iconPhoneCalls.svg 300w, https://business.yelp.com/wp-content/uploads/2024/09/iconPhoneCalls.svg 600w, https://business.yelp.com/wp-content/uploads/2024/09/iconPhoneCalls.svg 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > </div> </div> <h3 class="c-grid-card__title h3"> </h3> <div class="c-grid-card__description s-standard-content"> <h4>Telmetrics</h4> <p>A third party partner that measures phone calls generated from Yelp Audiences.</p> </div> <div class="c-grid-card__buttons"> <div class="c-button-group"> <a class="c-arrow-link" href="/brands/measurement/#phone-calls" target="" > Find out more</a></div> </div> </div> <div class="c-grid-card c-grid-card--center u-border-card"> <div class="c-grid-card__image-wrapper c-grid-card__image-wrapper--medium-icon"> <div class="c-grid-card__image-container"> <img class="o-image c-grid-card__image c-grid-card__image--medium-icon c-grid-card__image--center" src="https://business.yelp.com/wp-content/uploads/2024/09/card.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/09/card.webp 240w, https://business.yelp.com/wp-content/uploads/2024/09/card.webp 567w, https://business.yelp.com/wp-content/uploads/2024/09/card.webp 656w, https://business.yelp.com/wp-content/uploads/2024/09/card.webp 300w, https://business.yelp.com/wp-content/uploads/2024/09/card.webp 600w, https://business.yelp.com/wp-content/uploads/2024/09/card.webp 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > </div> </div> <h3 class="c-grid-card__title h3"> </h3> <div class="c-grid-card__description s-standard-content"> <h4>LiveRamp Transactions</h4> <p>A third party partner that measures offline transactions generated from Yelp Audiences.</p> </div> <div class="c-grid-card__buttons"> <div class="c-button-group"> <a class="c-arrow-link" href="/brands/measurement/#transactions" target="" > Find out more</a></div> </div> </div> <div class="c-grid-card c-grid-card--center u-border-card"> <div class="c-grid-card__image-wrapper c-grid-card__image-wrapper--medium-icon"> <div class="c-grid-card__image-container"> <img class="o-image c-grid-card__image c-grid-card__image--medium-icon c-grid-card__image--center" src="https://business.yelp.com/wp-content/uploads/2024/09/iconBrandLift-1.svg" srcset="https://business.yelp.com/wp-content/uploads/2024/09/iconBrandLift-1.svg 240w, https://business.yelp.com/wp-content/uploads/2024/09/iconBrandLift-1.svg 567w, https://business.yelp.com/wp-content/uploads/2024/09/iconBrandLift-1.svg 656w, https://business.yelp.com/wp-content/uploads/2024/09/iconBrandLift-1.svg 300w, https://business.yelp.com/wp-content/uploads/2024/09/iconBrandLift-1.svg 600w, https://business.yelp.com/wp-content/uploads/2024/09/iconBrandLift-1.svg 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > </div> </div> <h3 class="c-grid-card__title h3"> </h3> <div class="c-grid-card__description s-standard-content"> <h4>Brand Lift by Upwave, Kantar or Dynata</h4> <p>A third party partner that measures brand lift generated from Yelp Audiences campaigns.</p> </div> <div class="c-grid-card__buttons"> <div class="c-button-group"> <a class="c-arrow-link" href="/brands/measurement/#brand-lift" target="" > Find out more</a></div> </div> </div> </div> <div class="m-card-grid__buttons m-card-grid__buttons--no-text-above"> <div class="c-button-group"> <a class="c-button c-button--primary js-cta-button" href="/brands/measurement/" target="" > Learn about all measurement options</a></div> </div> </div> </section> <section class="o-section o-section--6 o-section--pt-standard o-section--pb-standard o-section--bg-default o-section--border-none o-section--border-default o-module--video-text o-module--video-right o-module--mobile-video-bottom m-video-text"> <div class="o-wrapper"> <div class="m-video-text__grid"> <div class="m-video-text__content-container"> <h2 class="m-video-text__title h2">Real world success</h2> <div class="m-video-text__content s-standard-content"> <p>Paul Baumgarthuber, Chief Marketing Officer of LaserAway, shares how the company has found success with the help of Yelp’s advertising solutions and supportive customer success team—calling Yelp a “key component of our success.” With Yelp Audiences, they were able to target the upper and mid portions of the funnel to drive both brand awareness and eventual conversions. Paul describes Yelp users as being well-informed and ready to buy.</p> </div> <div class="m-video-text__buttons"> <div class="c-button-group"> <a class="c-arrow-link" href="https://business.yelp.com/resources/success-stories/laseraway/" target="" > Watch the video to learn more</a></div> </div> </div> <div class="m-video-text__video-container"> <div class="c-video js-video-container"> <div class="c-video__player js-youtube-player" data-video-id="aL3iHlFaO5I" data-autoplay=""></div> <div class="c-video__overlay js-video-overlay"> <div class="c-video__poster js-video-poster"> <img class="c-video__poster-image" src="https://business.yelp.com/wp-content/uploads/2024/01/Screenshot-2024-01-19-at-4.49.38 PM-png.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/01/Screenshot-2024-01-19-at-4.49.38 PM-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2024/01/Screenshot-2024-01-19-at-4.49.38 PM-567x378.webp 567w, https://business.yelp.com/wp-content/uploads/2024/01/Screenshot-2024-01-19-at-4.49.38 PM-656x656.webp 656w, https://business.yelp.com/wp-content/uploads/2024/01/Screenshot-2024-01-19-at-4.49.38 PM-300x167.webp 300w, https://business.yelp.com/wp-content/uploads/2024/01/Screenshot-2024-01-19-at-4.49.38 PM-600x334.webp 600w, https://business.yelp.com/wp-content/uploads/2024/01/Screenshot-2024-01-19-at-4.49.38 PM-752x418.webp 752w, https://business.yelp.com/wp-content/uploads/2024/01/Screenshot-2024-01-19-at-4.49.38 PM-1200x667.webp 1200w, https://business.yelp.com/wp-content/uploads/2024/01/Screenshot-2024-01-19-at-4.49.38 PM-png.webp 2400w" sizes="(max-width: 120px) 240px, (max-width: 283.5px) 567px, (max-width: 328px) 656px, (max-width: 150px) 300px, (max-width: 300px) 600px, (max-width: 376px) 752px, (max-width: 600px) 1200px, 2400px" alt="" > </div> <button class="c-video__play-button"> <svg class="c-video__play-icon o-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 42 56"> <path d="M41.56,27.17L1.56,.17C1.1-.14,.48-.02,.17,.44,.06,.61,0,.8,0,1V55c0,.55,.45,1,1,1,.2,0,.39-.06,.56-.17L41.56,28.83c.46-.31,.58-.93,.27-1.39-.07-.11-.16-.2-.27-.27Z" fill="#000"/> </svg> </button> </div> </div> </div> </div> </div> </section> <section id="yelp-audiences-form" class="o-section o-section--7 o-section--pt-standard o-section--pb-standard o-section--bg-grey-light o-section--border-none o-section--border-default o-module--image-text o-module--image-left o-module--mobile-image-none o-module--vertical-equal o-module--ratio-1-1 m-image-text"> <div class="o-wrapper"> <div class="m-image-text__grid"> <div class="m-image-text__content-container u-content-container"> <h2 class="m-image-text__title h2">Get a demo for Yelp Audiences</h2> <div class="s-standard-content m-image-text__content"><p>Please submit the form below to request a call to discuss if Yelp Audiences can meet your goals.</p> <script type="text/javascript"></script> <div class='gf_browser_ie gform_wrapper gform-theme gform-theme--foundation gform-theme--framework gform-theme--orbital' data-form-theme='orbital' data-form-index='0' id='gform_wrapper_18' ><style>#gform_wrapper_18[data-form-index="0"].gform-theme,[data-parent-form="18_0"]{--gf-color-primary: #204ce5;--gf-color-primary-rgb: 32, 76, 229;--gf-color-primary-contrast: #fff;--gf-color-primary-contrast-rgb: 255, 255, 255;--gf-color-primary-darker: #001AB3;--gf-color-primary-lighter: #527EFF;--gf-color-secondary: #fff;--gf-color-secondary-rgb: 255, 255, 255;--gf-color-secondary-contrast: #112337;--gf-color-secondary-contrast-rgb: 17, 35, 55;--gf-color-secondary-darker: #F5F5F5;--gf-color-secondary-lighter: #FFFFFF;--gf-color-out-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-out-ctrl-light-rgb: 17, 35, 55;--gf-color-out-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-out-ctrl-light-lighter: #F5F5F5;--gf-color-out-ctrl-dark: #585e6a;--gf-color-out-ctrl-dark-rgb: 88, 94, 106;--gf-color-out-ctrl-dark-darker: 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class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_13' id='input_18_13' type='text' value='' class='large' aria-required="true" aria-invalid="false" /></div></div><div id="field_18_3" class="gfield gfield--type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_18_3" ><label class='gfield_label gform-field-label' for='input_18_3'>Last name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_18_3' type='text' value='' class='large' aria-required="true" aria-invalid="false" /></div></div><div id="field_18_10" class="gfield gfield--type-email gfield--width-half gfield_contains_required 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gform-field-label' for='input_18_8'>Title<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_18_8' type='text' value='' class='large' aria-required="true" aria-invalid="false" /></div></div><div id="field_18_22" class="gfield gfield--type-html gfield--width-full gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_18_22" ><span style="font-size: 14px; line-height: 1.2em; font-style: italic; ">By continuing, you agree to Yelp's <a href="https://terms.yelp.com/tos/" class="anchor" target="_blank">Terms of Service</a> and acknowledge Yelp's <a href="https://terms.yelp.com/privacy/" class="anchor" target="_blank">Privacy Policy</a>.</span> </div><div id="field_18_23" class="gfield gfield--type-hcaptcha 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name='input_16' id='input_18_16' type='hidden' class='gform_hidden' aria-invalid="false" value='contact_form' /></div></div><div id="field_18_17" class="gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_18_17" ><div class='ginput_container ginput_container_text'><input name='input_17' id='input_18_17' type='hidden' class='gform_hidden' aria-invalid="false" value='Yelp Audiences' /></div></div><div id="field_18_18" class="gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_18_18" ><div class='ginput_container ginput_container_text'><input name='input_18' id='input_18_18' type='hidden' class='gform_hidden' aria-invalid="false" value='Mloc' /></div></div><div id="field_18_19" class="gfield 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'https://business.yelp.com/wp-content/plugins/gravityforms/images/spinner.svg', false );jQuery('#gform_ajax_frame_18').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_18');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_18').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_18').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_18').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_18').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_18').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_18').val();gformInitSpinner( 18, 'https://business.yelp.com/wp-content/plugins/gravityforms/images/spinner.svg', false );jQuery(document).trigger('gform_page_loaded', [18, current_page]);window['gf_submitting_18'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_18').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_18').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [18]);window['gf_submitting_18'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_18').text());}else{jQuery('#gform_18').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger("gform_pre_post_render", [{ formId: "18", currentPage: "current_page", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_18" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_18"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_18" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [18, current_page] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 18, currentPage: current_page } } ); gform.utils.trigger( { event: 'gform/post_render', native: false, data: { formId: 18, currentPage: current_page } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );} ); /* ]]> */ </script> </div> </div> <div class="m-image-text__image-container"> <img class="m-image-text__image js-section-main-image" src="https://business.yelp.com/wp-content/uploads/2024/10/mockup-of-a-macbook-placed-on-a-desk-near-a-coffee-cup-spotlight-web-jpg.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/10/mockup-of-a-macbook-placed-on-a-desk-near-a-coffee-cup-spotlight-web-jpg-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2024/10/mockup-of-a-macbook-placed-on-a-desk-near-a-coffee-cup-spotlight-web-jpg-556x378.webp 567w, https://business.yelp.com/wp-content/uploads/2024/10/mockup-of-a-macbook-placed-on-a-desk-near-a-coffee-cup-spotlight-web-jpg.webp 656w, https://business.yelp.com/wp-content/uploads/2024/10/mockup-of-a-macbook-placed-on-a-desk-near-a-coffee-cup-spotlight-web-jpg-300x344.webp 300w, https://business.yelp.com/wp-content/uploads/2024/10/mockup-of-a-macbook-placed-on-a-desk-near-a-coffee-cup-spotlight-web-jpg.webp 600w, https://business.yelp.com/wp-content/uploads/2024/10/mockup-of-a-macbook-placed-on-a-desk-near-a-coffee-cup-spotlight-web-jpg.webp 752w, https://business.yelp.com/wp-content/uploads/2024/10/mockup-of-a-macbook-placed-on-a-desk-near-a-coffee-cup-spotlight-web-jpg.webp 1200w" sizes="(max-width: 240px) 240px, (max-width: 567px) 567px, (max-width: 656px) 656px, (max-width: 300px) 300px, (max-width: 600px) 600px, (max-width: 752px) 752px, 1200px" alt="" > </div> </div> </div> </section> <section class="o-section o-section--8 o-section--pt-standard o-section--pb-standard o-section--bg-default o-section--border-none o-section--border-default o-section--wrapper-medium o-module--faqs m-faqs m-faqs--lined"> <div class="o-wrapper"> <h2 class="m-faqs__title h2"> Frequently Asked Questions </h2> <div class="m-faqs__grid"> <details class="c-faq js-faq" id="faq-10303"> <summary class="h4 c-faq__question js-faq-question"> What makes Yelp Audiences unique? <div class="c-faq__question-arrow"></div> </summary> <div class="c-faq__answer js-faq-answer"> <div class="c-faq__answer-text s-standard-content"> <p>Yelp Audiences capitalizes on the purchase intent displayed when users search on Yelp – and it is the only way to target Yelp users off platform. In other words, advertisers are able to target when, where, and what Yelp users are searching for. </p> </div> </div> </details> <details class="c-faq js-faq" id="faq-10304"> <summary class="h4 c-faq__question js-faq-question"> What kind of data make up Yelp Audiences segments? <div class="c-faq__question-arrow"></div> </summary> <div class="c-faq__answer js-faq-answer"> <div class="c-faq__answer-text s-standard-content"> <p>Yelp Audiences segments are composed of user search, page visit, and app engagement activity. We then group these user data signals into actionable audience segments that advertisers can use in their marketing campaigns.</p> </div> </div> </details> <details class="c-faq js-faq" id="faq-10305"> <summary class="h4 c-faq__question js-faq-question"> What kind of ad formats and units can a brand use with Yelp Audiences? <div class="c-faq__question-arrow"></div> </summary> <div class="c-faq__answer js-faq-answer"> <div class="c-faq__answer-text s-standard-content"> <p>Brands can leverage Yelp Audience segments within Display, Video, and Connected TV campaigns.</p> <p>Additionally, Yelp Audience segments can be used with our unique Dynamic Yelp Content Ads.</p> </div> </div> </details> <details class="c-faq js-faq" id="faq-10306"> <summary class="h4 c-faq__question js-faq-question"> Are Yelp Audiences available in my Demand-side platform (DSP)? <div class="c-faq__question-arrow"></div> </summary> <div class="c-faq__answer js-faq-answer"> <div class="c-faq__answer-text s-standard-content"> <p>Yelp Audiences is not currently available in a self-serve capacity in any DSP. Yelp Audiences campaigns are managed by our expert team of Yelp Campaign Managers.</p> </div> </div> </details> <details class="c-faq js-faq" id="faq-10307"> <summary class="h4 c-faq__question js-faq-question"> How can I know my ads will deliver on brand-safe sites & content? <div class="c-faq__question-arrow"></div> </summary> <div class="c-faq__answer js-faq-answer"> <div class="c-faq__answer-text s-standard-content"> <p>Yelp has partnered with a multitude of brand safety companies to ensure Yelp Audience campaigns are advertising alongside safe & appropriate content. These brand safety partners include DoubleVerify, Grapeshot, Pier39, and Integral.</p> </div> </div> </details> <details class="c-faq js-faq" id="faq-10308"> <summary class="h4 c-faq__question js-faq-question"> Are there any industries or business categories that Yelp does not allow to buy Yelp Audience campaigns? <div class="c-faq__question-arrow"></div> </summary> <div class="c-faq__answer js-faq-answer"> <div class="c-faq__answer-text s-standard-content"> <p>Yes – we currently restrict companies within some sensitive categories from advertising with Yelp Audience. Reach out to inquire about your category.</p> </div> </div> </details> <details class="c-faq js-faq" id="faq-10309"> <summary class="h4 c-faq__question js-faq-question"> Are there minimums? <div class="c-faq__question-arrow"></div> </summary> <div class="c-faq__answer js-faq-answer"> <div class="c-faq__answer-text s-standard-content"> <p>Yes. Reach out to us to learn more as minimums vary by audience type and ad format.</p> </div> </div> </details> <details class="c-faq js-faq" id="faq-10310"> <summary class="h4 c-faq__question js-faq-question"> What are the specifications? <div class="c-faq__question-arrow"></div> </summary> <div class="c-faq__answer js-faq-answer"> <div class="c-faq__answer-text s-standard-content"> <p>Full specs for Yelp Audiences creative can be seen <a href="https://view-su2.highspot.com/viewer/6603157344e36e1d130c5c85" target="_blank">here</a>.</p> </div> </div> </details> </div> </div> </section> <section class="o-section o-section--9 o-section--pt-0 o-section--pb-standard o-module--citation m-citation"> <div class="o-wrapper"> <div class="m-citation__content c-citation"> <sup>1</sup>Yelp Data, 2024.<br /> <sup>2</sup>Yelp Investor Relations, as of December 31, 2022. </div> </div> </section> </article> </main> <footer class="c-site-footer js-site-footer"> <div class="o-wrapper"> <div 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