StartEngine & Island Brands

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class="row height-lg align-items-center justify-content-md-center justify-content-lg-start"> <div class="col-12 col-sm-8 col-md-9 col-lg-5 pr-md-5 pr-lg-3 mt-5 mt-md-4 pr-md-5 pr-lg-3"> <span class="font-size-sm text-white letter-spacing-1 text-uppercase font-weight-medium ml-1"> Case Study   </span> <h1 class="text-white mt-3 text-uppercase">StartEngine & Island Brands</h1> <p class="text--large text-white mt-3 pr-md-5 pr-lg-0" >StartEngine Drives Over $34,000 in Investments for Island Brands with Taboola</p> </div> </div> </div> </header> <nav class="py-2 breadcrumbs border-bottom"> <div class="py-1 container"> <ul> <li class="d-inline-block align-middle"><a href="/de/" class="d-block color-light-gray text-decoration-none font-size-sm">Home</a></li> <li class="d-inline-block align-middle color-light-gray font-size-sm"> › </li> <li class="d-inline-block align-middle"><a href="/de/resources" class="d-block color-light-gray text-decoration-none font-size-sm">Ressourcen</a></li> <li class="d-inline-block align-middle color-light-gray font-size-sm"> › </li> <li class="d-inline-block align-middle"><a href="/de/resources/case-studies" class="d-block color-light-gray text-decoration-none font-size-sm">Case Studies</a></li> <li class="d-inline-block align-middle color-light-gray font-size-sm"> › </li> <li class="d-inline-block align-middle color-light-gray font-size-sm">StartEngine & Island Brands</li> </ul> </div> </nav> <section class="py-5" > <div class="container py-md-3"> <div class="row justify-content-md-center "> <div class="col-12 col-md-9 col-lg-7 col-xl-6 mb-5 mb-lg-0"> <img class="d-inline-block align-middle" width="100" src="https://www.taboola.com//wp-content/uploads/2022/05/img-star_engine-island_brands-logo_2x.png" alt="StartEngine & Island Brands Logo" /> <img class="d-inline-block align-middle" width="100" src="https://www.taboola.com//wp-content/uploads/2022/05/img-star_engine-island_brands-logo2_2x.png" alt="Partner Logo" /> <h2 class="mt-4 text-dark line-height-3 font-size-lg pr-lg-5"> StartEngine & Island Brands</h2> <ul class="mt-2"> <li class="font-size-xl mt-3">$34,000+ In Investments in One and a Half Months</li> <li class="font-size-xl mt-3">171% Overall Return on Ad Spend (ROAS)</li> <li class="font-size-xl mt-3">711% ROAS with Taboola Retargeting</li> <li class="font-size-xl mt-3">113% Roas with Taboola Motion Ads</li> <li class="font-size-xl mt-3">14% Roas with Taboola Data Marketplace</li> </ul> <hr class="my-4"> <a href="https://www.taboola.com//wp-content/uploads/2022/05/cst-star_engine-island_brands-v00-1.pdf" target="_blank" class="text-decoration-none"> <img class="mr-2" width="14" height="14" src="https://www.taboola.com//wp-content/themes/taboola/dist/images/download-taboola-blue.svg" alt="Download PDF"> <span class="font-size-sm color-taboola-blue font-weight-medium">PDF herunterladen</span> </a> </div> <div class="col-12 col-md-9 col-lg-5 col-xl-4 offset-xl-2"> <h3 class="font-size-sm text-dark">Unternehmen</h3> <p class="font-size-md mt-2 line-height-4 mb-4 anchor-inherit-color">StartEngine was founded with the goal of helping entrepreneurs achieve their dreams by removing funding barriers. Island Brands USA is a premium beer brand with a mission to bring better, cleaner beer to the world. </p> <h3 class="font-size-sm text-dark">Herausforderung</h3> <p class="font-size-md mt-2 line-height-4 mb-4 anchor-inherit-color">Find funding for Island Brands to further support local brewers and launch a new product line. </p> <h3 class="font-size-sm text-dark">Lösung</h3> <p class="font-size-md mt-2 line-height-4 mb-4 anchor-inherit-color">Work with StartEngine to reach potential investors. StartEngine worked with Taboola to find high-quality audiences for Island Brands outside of search and ocial platforms. </p> <h3 class="font-size-sm text-dark">Resultate</h3> <p class="font-size-md mt-2 line-height-4 mb-4 anchor-inherit-color">With Taboola, Island Brands was able to find over $34,000 in investments with a 171% ROAS. </p> </div> </div> </div> </section> <section class="py-3 background-taboola-blue"> <div class="container py-3 "> <div class="row justify-content-md-center text-center"> <div class="col-12"> <p class=" text--large line-height-4 text-white"> <a class="text-white" href="https://taboola.com/contact" target="_blank">Contact Us</a> to Learn More </p> </div> </div> </div> </section> <section class="py-5 background-light-gray"> <div class="container py-md-3 py-lg-5 "> <div class="row align-items-center justify-content-md-center"> <div class="col-12 col-md-9 col-lg-6 col-xl-5 mb-5 mb-lg-0"> <h2 class="font-size-md text-dark mb-3 line-height-3">Einleitung</h2> <div class="content-text content-text-size-md content-text-line-height-4"> <p>StartEngine was founded with the goal of helping entrepreneurs achieve their dreams by removing funding barriers. Founder Howard Marks was joined by Shark Tank judge and serial entrepreneur, Kevin O’Leary (aka Mr. Wonderful) as StartEngine’s Strategic Advisor and Investor in 2020. Since its inception, they have helped over 500 companies raise more than $400M+ from retail investors. They used Taboola to help attract investors to their Island Brands listing.</p> <p>Island Brands USA is a premium beer brand with a mission to bring better, cleaner beer to the world. Based in Charleston, South Carolina; Island Brands products are currently available in seven Southeastern states, with expanding domestic and international distribution and fleetwide service across Carnival Cruise lines.</p> </div> </div> <div class="col-12 col-md-9 offset-xl-2 col-xl-5"> </div> </div> </div> </section> <section class="py-5"> <div class="container py-md-4 py-lg-5"> <div class="row align-items-center justify-content-md-center flex-column-reverse flex-lg-row"> <div class="col-12 col-md-8 col-lg-6 px-lg-5"> <img class="image-block px-lg-3" src="https://www.taboola.com//wp-content/uploads/2022/05/img-star_engine-island_brands-screen_2x.png" alt="StartEngine Turns to Taboola to Reach Investors Outside of Search and Social Platforms"> </div> <div class="col-12 col-md-9 col-lg-6 mb-5 mb-lg-0"> <h2 class="font-size-md text-dark mb-3 line-height-3 pr-lg-5">StartEngine Turns to Taboola to Reach Investors Outside of Search and Social Platforms</h2> <div class="content-text content-text-size-md content-text-line-height-4"> <p><strong>Island Brands</strong> wanted to raise funds to further support their local brewers,<br /> and to expand their product line. They turned to <strong>StartEngine</strong> to support<br /> their fundraising efforts by finding new investors online.</p> <p><strong>StartEngine</strong> is always looking for new and innovative ways to reach investors<br /> on behalf of the companies they work with. They turned to <strong>Taboola</strong> to help<br /> <strong>Islands Brands</strong> find new investors outside of search and social platforms.</p> <p>Overall, <strong>StartEngine</strong> was able to achieve an overall <strong>171% ROAS</strong> for Island<br /> Brands with <strong>Taboola</strong>, allowing them to meet their investment goals. All<br /> campaigns ran for a month and a half, and in that short amount of time,<br /> were able to<strong> drive over $34,000 in investments for Island Brands</strong>.</p> </div> </div> </div> <div class="row align-items-center justify-content-md-center my-md-4 mt-lg-5 py-5"> <div class="col-12 col-md-9 col-lg-6 mb-5 mb-lg-0"> <h2 class="font-size-md text-dark mb-3 line-height-3 pr-lg-5">Taboola’s Motion Ads Drive 113% Return on Ad Spend for StartEngine and Island Brands</h2> <div class="content-text content-text-size-md content-text-line-height-4"> <p>Working with Taboola, StartEngine launched a sponsored content campaign, which ran on Taboola’s network of premium websites on the open web; including news sites, blogs, online magazines and other digital properties.</p> <p>The campaign included Taboola’s image and motion ad creative formats. Motion ads are up to 15-second moving creatives that are designed to capture people’s attention while reading or viewing online content. Motion ads impacted ROAS for Island Brands by 113%.</p> </div> </div> </div> <div class="row align-items-center justify-content-md-center flex-column-reverse flex-lg-row"> <div class="col-12 col-md-9 col-lg-6 mb-5 mb-lg-0"> <h2 class="font-size-md text-dark mb-3 line-height-3 pr-lg-5">StartEngine Launches Taboola Retargeting Campaign</h2> <div class="content-text content-text-size-md content-text-line-height-4"> <p>Through the installation of the <strong>Taboola</strong> Pixel, <strong>StartEngine</strong> was able to further improve Island Brands’ ROAS by retargeting those site visitors that hadn’t yet made an investment.</p> <p>The <strong>Taboola</strong> Pixel is a tracking code that is installed on an advertisers website and is triggered when an identified action is taken on an advertiser’s site. <strong>By retargeting site visitors that were engaged with the</strong> Islands Brands’ StartEngine listing, <strong>the retargeting campaign achieved a ROAS of 711%</strong>.</p> </div> </div> </div> <div class="row align-items-center justify-content-md-center my-md-4 mt-lg-5 py-5"> <div class="col-12 col-md-9 col-lg-6 mb-5 mb-lg-0"> <h2 class="font-size-md text-dark mb-3 line-height-3 pr-lg-5">StartEngine Achieves an 14% Return on Ad Spend for Island Brands with Campaigns Using Taboola’s Data Marketplace Audience Segments</h2> <div class="content-text content-text-size-md content-text-line-height-4"> <p>Ads were targeted at beer and alcohol enthusiasts, and those actively looking for investments using audience segments from <strong>Taboola’s</strong> Data Marketplace. The addition of Data Marketplace segments<strong> impacted ROAS by 14%</strong>.</p> <p><strong>Taboola’s</strong> data marketplace includes two types of audience segments — more than 20,000 third-party segments offered through partnerships with industry leading data providers, and Taboola segments created from aggregated data related to the 1.4 billion monthly users that engage with the <strong>Taboola</strong> network.</p> <p><strong>StartEngine</strong> looks forward to working with <strong>Taboola</strong> in the future to find high-quality investments for companies of all types.</p> </div> </div> </div> </div> </section> <section class="pt-5 pb-4 background-taboola-blue"> <div class="container pt-4 pb-3 py-md-5"> <div class="row justify-content-center"> <div class="col-12 col-md-9 position-relative"> <img class="quote-icon" src="/wp-content/themes/taboola/dist/images/white-quote.svg" alt="Quote Icon"> <p class="text-white text--large line-height-4 position-relative z-index-2 pb-2"> Working with Taboola was easy and effective. Their helpful account management team allowed us to get up and running with effective creatives that ultimately exceeded our expectations in terms of ROAS. </p> <span class="text-white font-size-md line-height-4 d-block mt-4">- Carrie Zhang, Director of Funding Growth</span> </div> </div> </div> </section> </article> <aside class="py-5 background-light-gray"> <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-md-10 col-lg-12"> <div class="row"> <div class="col-12 text-center"> <h2 class="text-dark font-size-mdr mb-5">Ähnliche Berichte lesen</h2> </div> <div class="card card--small px-lg-2 px-xl-3 col-12 col-md-6 col-lg-3 mb-4 mb-xl-5"> <a href="https://www.taboola.com/de/resources/case-studies/solarquotes" class="d-flex justify-content-between flex-column h-100 background-white"> <div class="card__content-container"> <div class="card-image background-cover-image" style="background-image: 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