How do you drive customer retention for the best possible results?

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relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D4E12AQEd_Y7GS9m_Ng/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1728575561172?e=2147483647&v=beta&t=oOPSR8KpF5fODt4OwcdP0vb5T5A3vms_QXBiEWlfcLw" fetchpriority="high" data-embed-id="cover-image" alt="How do you drive customer retention for the best possible results? "> </div> </div>  </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">How do you drive customer retention for the best possible results? </h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fhow-do-you-drive-customer-retention-best-possible-qeyle&trk=article-ssr-frontend-pulse_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=PONCHO_ARTICLE&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="PONCHO_ARTICLE" data-semaphore-content-urn="urn:li:linkedInArticle:7250170735095070720" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this article </a>  </li>  </ul>  </div> </div> <div class="core-section-container__content break-words"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/company/customer-marketing-alliance" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Customer Marketing Alliance </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQEc75FFl4WblQ/company-logo_100_100/company-logo_100_100/0/1721818800513/customer_marketing_alliance_logo?e=2147483647&v=beta&t=K3fot9VgA4EBOznj5GZCFwkDnlUW9U6GrKOekTc-TqY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Customer Marketing Alliance"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Customer Marketing Alliance </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> We’re the one-stop-shop for customer marketers. </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Oct 11, 2024 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fhow-do-you-drive-customer-retention-best-possible-qeyle%3Ftrk%3Dpublic_post&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>I have a sticky note on my monitor that says: “How are you impacting customer retention goals this week?”. That small square of hot pink paper ensures that the programs I’m building drive business impact. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Creating an effective retention strategy is no small feat! As I’m sure many of you can relate to, it’s always a work in progress. With each campaign, I learn more about how customer marketing can drive </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Fwhat-is-customer-retention%2F&urlhash=IjsC&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>retention</a></span><span class> in a scalable way. Here are some top tips that I’ve learned so far:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>CS + CM alignment </span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>It can be difficult to track customer sentiment when feelings ebb and flow regularly, depending on where your customers are in their journey. Aligning with your customer success team on current customer priorities/blockers is essential for getting a high-level sense of account health. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>If a customer journey map exists at your organization, treat it like a religious document! Having a shared vision between customer success and customer marketing of what customers should be doing at each stage in their journey makes it so much easier to build relevant programming. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A big focus for my team right now is embedding into the stakeholder journey. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In June, we started tailoring email programs specifically to stakeholders and we’re already seeing a </span><span class="font-[700]">10% increase</span><span class> in marketing engaged stakeholders MoM (we define marketing engaged as: an individual took a meaningful action with marketing content 2+ times over the past 90 days). </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Customer Success drives the 1:1 use case conversations and marketing layers on top of that with relevant content, gifts, and event invitations. A campaign as simple as 2 emails per month can have a significant impact on retention. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Surprise and delight </span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>There are few things I love more than surprising and delighting our customers. There few things customers love more than being surprised and delighted! </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The most successful review generation campaign I ran at my current company was one that offered reviewers an exclusive branded t-shirt. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This initiative was fairly low cost and low effort. At the end of the campaign we were delighted by the results. We drove </span><span class="font-[700]">65 reviews in 2 days</span><span class>! Safe to say our customers were surprised and delighted.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>But surprise and delight doesn’t always have to mean gifting. We’re running an email campaign this month offering customers an exclusive first look at our H2 roadmap as a thank you for being loyal customers.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This is a great way to make your customers feel involved with your organization. The individuality of the message makes customers feel special and connected to our product. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Community building</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Giving your customers a community space where they can connect with like-minded individuals and learn best practices is a very important part of the customer journey.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>While </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Fhow-to-manage-a-successful-customer-review-program%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=GDpJ&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>review sites</a></span><span class> and social media are both great things, having a dedicated space within your control is a wonderful way to connect with and retain customers. It offers an easy 1:1 space for customers to interact with peers, and with your team directly. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Having community managers and yourself as easily identifiable points of contact will instead the likelihood of customers coming directly to you with their problems rather than complaining about it on a third-party site. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Being a regular face within these communities it vital. Make sure you’re in there starting conversations and responding to comments as well. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Community is a great place to understanding your customers, as for your customers to understand you! Community surfaces product value, networking opportunities, and renewals. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Let your customers sell each other on why your product is a need to have. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>The ebb and flow of customer sentiment </span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>It’s important to remember that customers' priorities change and evolve just as ours do. The program format you ran last quarter may not be relevant anymore! Flexibility within your programs, but also within your own assumptions about your customers is an invaluable trait to have.</span> </p> </div> <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__after"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/marketing-supported-customer-retention-tactics-beyond-balova-ls4yf"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQGTF4lnyit5cQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1720276345588?e=2147483647&v=beta&t=n5pBq_56vvl2vDJNZpj3QWYt5FOBlQbo2x8GKQ-Cj5M"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Marketing-Supported Customer Retention Tactics Beyond…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Anastasia Balova </span> <span class="before:middot pt-0.5 inline-article-published-date"> 6 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/customer-retention-strategies-turning-one-time-buyers-shroyer"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQHDC6Rqh21NWA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1694723526790?e=2147483647&v=beta&t=87CWEuYd4S5SX8h-s_PxVQL0NJ4JeRdYqwZrPDGC5IM"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Customer Retention Strategies: Turning One-Time Buyers…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Jonathan Shroyer </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 year ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/unlocking-roi-customer-led-growth-roadmap-success-gal-biran-6gilc"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQGr8Hvn4WI_JA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1718873369856?e=2147483647&v=beta&t=KVOTck77H-CMCUWpwvuik_kbCPoEyY6rac4Wh-6NzpQ"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Unlocking ROI in Customer-Led Growth: A Roadmap to…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Gal Biran </span> <span class="before:middot pt-0.5 inline-article-published-date"> 5 months ago </span> </div> </a>  </div> </div> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>I’m lucky to be at a company that encourages constant testing. Every quarter I sit down and evaluate performance on past webinars, email programs, and gifting initiatives. I ask myself these questions:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class>What worked and why?</span></li> <li><span class>What didn’t work and why? </span></li> <li><span class>What industry topics are hot right now that our customers could benefit from learning more about?</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The proof is in the data! These questions allow me to bring fresh ideas to our community and facilitate conversations that they might not be getting access to elsewhere. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>With many of us working with limited budgets and resources, it can feel difficult to wrap your head around retention. It’s ok to start small! </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Fultimate-guide-to-customer-segmentation-the-what-why-and-how%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=bdUn&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Segmenting your customer base</a></span><span class> by a single cohort and testing out a monthly campaign can kickstart a broader initiative. </span> </p> </div>  <hr data-test-id="publishing-divider-block" class="my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">What did you miss?</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Join our </span><span class="font-[700]">Customer Marketing Alliance Customer Advisory Board (CAB)</span><span class> to share your insights and help us make your community even better. </span><span class="font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Fcustomer-marketing-alliance-customer-advisory-board%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=kC4p&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Apply here</a></span><span class="font-[700]">!</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Applications close November 18!</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>There's still time to grab your</span><span class="font-[700]"> </span><span class="font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fbit%2Ely%2F3LV6mOH&urlhash=7CYi&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Customer Marketing Summit London</a></span><span class="font-[700]"> pass for </span><span class="font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fbit%2Ely%2F3ywKKoE&urlhash=SUL-&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>£100 less</a></span><span class="font-[700]"> -</span><span class> but act fast, this rate closes</span><span class="font-[700]"> today, Friday, October 11.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Have your say and shape the results of the </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fbit%2Ely%2F4aXTgLH&urlhash=yWeP&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Customer Marketing Salary Survey</a></span><span class>.</span> </p> </div>  <hr data-test-id="publishing-divider-block" class="my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">What’s coming up?</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Join our mentorship program!</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Fbecome-a-customer-marketing-mentor%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=QLWB&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Become a mentor</a></span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Ffind-a-customer-marketing-mentor%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=8CvT&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Find a mentor</a></span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>🏆 Don’t forget to vote at </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecustomermarketingalliance%2Ecom%2Fthe-alliance-awards-cma-nominate-today%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dlinkedin_newsletter&urlhash=SN7P&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>The Customer Marketing Alliance Awards</a></span><span class> and nominate yourself, or someone else. Let’s celebrate customer marketing together.</span> </p> </div>  <hr data-test-id="publishing-divider-block" class="my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">📽️ New YouTube alert!</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Advocates and employees: The solution to economic uncertainty</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The final video in this series, Ari Hoffman, VP of Customer Marketing and Gillian Farquhar, VP of Global Customer Marketing, continue their conversation about customer marketing stability during times of economic uncertainty. In this episode, they discuss involving advocates and employees to support bottom-line success.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class><a href="https://www.youtube.com/watch?v=yhIn6xjc58g&utm_source=linkedin&utm_medium=social&utm_campaign=linkedin_newsletter&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Watch here!</a></span> </p> </div>  <hr data-test-id="publishing-divider-block" class="my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Have a great weekend, see you all soon 🎉</span> </p> </div>  </div>   </article> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link 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href="https://www.linkedin.com/pulse/article-4-driving-engagement-retention-topic-1-importance-vishal-arya-dzqdf" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-article-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[54px] w-[95px]"> <img class="lazy-load base-aside-card__media-element w-[100px] h-full object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQHAJhqrCrs-Lw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1713888338408?e=2147483647&v=beta&t=0rkTSUXuUci2w3wTs4A-iqbgMmpTCDRBfB9aAWPQuIE" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt>  </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans 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base-aside-card__media-element w-[100px] h-full object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGuiPQ6uNq7wA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1720127025733?e=2147483647&v=beta&t=54T37kjbn9oso0iiAGgN5jF1qM1Zu4jMC2zhpYh95HI" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt>  </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> The Secrets to Building a Highly Effective Customer Retention Program for B2B Tech & Telecom Companies  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <span class="base-aside-card__metadata-item"> Michael Williamson </span> <span class="base-aside-card__metadata-item"> 4mo </span> </div>  </div>  </a> </li> </ul> <button class="show-more-less__button 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