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<!DOCTYPE html><html prefix="og: http://ogp.me/ns#" lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width"/><link rel="preload" as="image" href="https://images.ctfassets.net/9htf9uzhsn4z/3G9HdTHuXRO4JEfrIdHkJ7/39a31d6f333a95abd4f898369425e37e/sell-lulu-bookstore-desktop-2x.png?w=2880&h=960&fm=webp" fetchpriority="high"/><link rel="preload" as="image" href="https://images.ctfassets.net/9htf9uzhsn4z/1VrVDLzCmZ1Dxe22cHc4Yw/0c30a26e1565dabaf69c4d66e2e45a9b/sell-lulu-bookstore-mobile-2x.png?w=600&h=720&fm=webp" fetchpriority="high"/><link rel="canonical" href="https://www.lulu.com/sell/sell-on-lulu"/><link rel="alternate" hrefLang="x-default" href="https://www.lulu.com/sell/sell-on-lulu"/><link rel="alternate" href="https://www.lulu.com/sell/sell-on-lulu" hrefLang="en"/><link rel="alternate" href="https://www.lulu.com/de/sell/sell-on-lulu" hrefLang="de"/><link rel="alternate" href="https://www.lulu.com/es/sell/sell-on-lulu" hrefLang="es"/><link rel="alternate" href="https://www.lulu.com/fr/sell/sell-on-lulu" hrefLang="fr"/><link rel="alternate" href="https://www.lulu.com/it/sell/sell-on-lulu" hrefLang="it"/><title>Sell Self-Published Books on Lulu's Online Bookstore | Lulu</title><meta property="og:title" content="Sell Self-Published Books on Lulu's Online Bookstore | Lulu"/><meta property="og:url" content="https://www.lulu.com/sell/sell-on-lulu"/><meta property="og:image" content="https://images.ctfassets.net/9htf9uzhsn4z/3nd6wnb6znHf8xRi4l8AdF/bad4aaaafda4ac7fb992dbcb460b2874/lulu-sell-lulu-bookstore-open-graph.png"/><meta property="og:description" content="Creators make more money selling on Lulu's bookstore. Sell your book, ebook, text book, graphic novel, calendar, and more online."/><meta property="og:type" content="website"/><meta property="og:site_name" content="Lulu"/><meta property="og:locale" content="en_US"/><meta property="og:locale:alternate" content="de_DE"/><meta property="og:locale:alternate" content="es_ES"/><meta property="og:locale:alternate" content="fr_FR"/><meta property="og:locale:alternate" content="it_IT"/><meta name="description" content="Creators make more money selling on Lulu's bookstore. Sell your book, ebook, text book, graphic novel, calendar, and more online."/><script type="application/ld+json">{ "@context": "http://schema.org", "@type": "Corporation", "name": "Sell Self-Published Books on Lulu's Online Bookstore | Lulu", "description": "Creators make more money selling on Lulu's bookstore. 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data-testid="main-nav-login-container-active"><span data-testid="main-nav-login">Sign in</span><span data-testid="main-nav-register">Register</span><div class="MainNavigation_breakLine__ckn4Y"></div><span data-testid="main-nav-order-lookup">Order Lookup</span></div></div></li><li class="MainNavigation_mobileMenu__4BerV"><div class="MainNavigation_navigationItemIcon__m2TIV"><i class="icon-navigation-menu" style="font-size:24px" role="img" aria-label="navigation-menu"></i></div></li></ul></nav></header><main class="fill-vertical-space"><div><section class="MainBanner-module_mainBannerWrapper__QQZHx"></section><div class="Grid-module_wrapperWithBgColor__I5JS8"><div class="grid-12 max-width-container res-top-padding-48 res-bottom-padding-48"><div class="col-4 col-m-big-6 col-s-10 col-start-s-2 res-horizontal-padding-24" style="position:relative"><div class="ImageTextBullet-module_imageTextBullet__LyNej"><div class="ImageTextBullet-module_imageContainer__T3MzP"><picture><source srcSet="https://images.ctfassets.net/9htf9uzhsn4z/yx6FZsLtkBNGNsiM2Aoqw/d5258666cd48d1d2f59b52f9d75560b8/lulu-icon-affordable.svg" type="image/svg+xml"/><img srcSet="https://images.ctfassets.net/9htf9uzhsn4z/yx6FZsLtkBNGNsiM2Aoqw/d5258666cd48d1d2f59b52f9d75560b8/lulu-icon-affordable.svg" src="https://images.ctfassets.net/9htf9uzhsn4z/yx6FZsLtkBNGNsiM2Aoqw/d5258666cd48d1d2f59b52f9d75560b8/lulu-icon-affordable.svg" alt="sell on lulu benefit - best author profit" class="ImageWithMetadata-module_metadataImage__VCVHc ImageTextBullet-module_image__uLZ6i" fetchpriority="auto"/></picture></div><h3 class="contentful-h3 ImageTextBullet-module_title__iq2Qp">Best Revenue</h3><h3 class="contentful-h3 subhead almost-black-text-60 ImageTextBullet-module_description__cH9cC" style="text-align:center">Creators earn more profit when you sell on the Lulu Bookstore</h3></div></div><div class="col-4 col-m-big-6 col-s-10 col-start-s-2 res-horizontal-padding-24" style="position:relative"><div class="ImageTextBullet-module_imageTextBullet__LyNej"><div class="ImageTextBullet-module_imageContainer__T3MzP"><picture><source srcSet="https://images.ctfassets.net/9htf9uzhsn4z/6fB6CaYFVjM5SC4iSu6gix/229ec63c6e4c3913123c51441c719331/lulu-icon-versatility.svg" type="image/svg+xml"/><img srcSet="https://images.ctfassets.net/9htf9uzhsn4z/6fB6CaYFVjM5SC4iSu6gix/229ec63c6e4c3913123c51441c719331/lulu-icon-versatility.svg" src="https://images.ctfassets.net/9htf9uzhsn4z/6fB6CaYFVjM5SC4iSu6gix/229ec63c6e4c3913123c51441c719331/lulu-icon-versatility.svg" alt="sell on lulu benefit - endless options" class="ImageWithMetadata-module_metadataImage__VCVHc ImageTextBullet-module_image__uLZ6i" fetchpriority="auto"/></picture></div><h3 class="contentful-h3 ImageTextBullet-module_title__iq2Qp">Endless Options</h3><h3 class="contentful-h3 subhead almost-black-text-60 ImageTextBullet-module_description__cH9cC" style="text-align:center">Make exactly the book you want and sell it without restrictions</h3></div></div><div class="col-4 col-m-big-6 col-start-m-big-4 col-s-10 col-start-s-2 res-horizontal-padding-24" style="position:relative"><div class="ImageTextBullet-module_imageTextBullet__LyNej"><div class="ImageTextBullet-module_imageContainer__T3MzP"><picture><source srcSet="https://images.ctfassets.net/9htf9uzhsn4z/fVAEJyRWUKZfwYSk2HO2S/3699d90ceded9cc51db89c8baede25fe/lulu-icon-free.svg" type="image/svg+xml"/><img srcSet="https://images.ctfassets.net/9htf9uzhsn4z/fVAEJyRWUKZfwYSk2HO2S/3699d90ceded9cc51db89c8baede25fe/lulu-icon-free.svg" src="https://images.ctfassets.net/9htf9uzhsn4z/fVAEJyRWUKZfwYSk2HO2S/3699d90ceded9cc51db89c8baede25fe/lulu-icon-free.svg" alt="sell your self published book on lulu benefit - completely free to self publish and sell your book" class="ImageWithMetadata-module_metadataImage__VCVHc ImageTextBullet-module_image__uLZ6i" fetchpriority="auto"/></picture></div><h3 class="contentful-h3 ImageTextBullet-module_title__iq2Qp">Free to Publish</h3><h3 class="contentful-h3 subhead almost-black-text-60 ImageTextBullet-module_description__cH9cC" style="text-align:center">No fees or charges to make and sell your book</h3></div></div></div></div><div class="Grid-module_wrapperWithBgColor__I5JS8"><div class="grid-12 max-width-container res-top-padding-48 res-bottom-padding-48"><div class="col-7 col-start-1 row-4 col-m-big-11 col-start-m-big-2 row-m-big-1 col-m-11 col-start-m-2 row-m-1 col-s-11 col-start-s-2 row-s-1" style="position:relative"><picture><source srcSet="https://images.ctfassets.net/9htf9uzhsn4z/4JoYa8omWjSnj4uyQQrSqO/5e79b3c74f1443d042e111eccec303ff/lulu-sell-on-lulu-book-image-2x.jpg?w=2880&h=960&fm=webp 1x, https://images.ctfassets.net/9htf9uzhsn4z/4JoYa8omWjSnj4uyQQrSqO/5e79b3c74f1443d042e111eccec303ff/lulu-sell-on-lulu-book-image-2x.jpg?w=4000&h=1920&fm=webp 1.3x" type="image/webp"/><img srcSet="https://images.ctfassets.net/9htf9uzhsn4z/4JoYa8omWjSnj4uyQQrSqO/5e79b3c74f1443d042e111eccec303ff/lulu-sell-on-lulu-book-image-2x.jpg?w=2880&h=960&fm=webp 1x, https://images.ctfassets.net/9htf9uzhsn4z/4JoYa8omWjSnj4uyQQrSqO/5e79b3c74f1443d042e111eccec303ff/lulu-sell-on-lulu-book-image-2x.jpg?w=4000&h=1920&fm=webp 1.3x" src="https://images.ctfassets.net/9htf9uzhsn4z/4JoYa8omWjSnj4uyQQrSqO/5e79b3c74f1443d042e111eccec303ff/lulu-sell-on-lulu-book-image-2x.jpg?w=2880&h=960&fm=webp" alt="stack of lulu self published books the author is selling" class="ImageWithMetadata-module_metadataImage__VCVHc" fetchpriority="auto"/></picture></div><div class="col-5 col-start-8 col-m-big-10 col-start-m-big-2 col-m-10 col-start-m-2 col-s-10 col-start-s-2" style="position:relative"><section class=""><div class="rich-text-container text-left res-bottom-padding-8"><h2 class="contentful-h2 large text-no-margin text-m-center" style="color:#0A101A">How Much Money Can I Make?</h2></div><div class="rich-text-container text-left res-bottom-padding-24"><h2 class="contentful-h2 subhead text-line-height-150 text-no-margin text-m-center" style="color:#6C7076">With Lulu, you earn 80% on every sale, after printing costs. You decide how to price your book, giving you full control over how much you earn. Here's an example to illustrate how revenue is split. </h2></div></section></div><div class="col-5 col-start-8 col-m-big-10 col-start-m-big-2 col-m-10 col-start-m-2" style="position:relative"><section class=""><div class="rich-text-container text-center"><h3 class="contentful-h3 large headline-700" style="color:#0A101A">Revenue Split</h3></div></section></div><div class="col-5 col-start-8 col-m-big-8 col-start-m-big-3 col-m-10 col-start-m-2 col-s-10 col-start-s-2" style="position:relative"><picture><source srcSet="https://images.ctfassets.net/9htf9uzhsn4z/5uTjeEPLH0aw3mnsssAm5T/aa745a0e944791a8a7e9b7285abe77d5/sell-on-lulu-revenue-split-english.svg" type="image/svg+xml"/><img srcSet="https://images.ctfassets.net/9htf9uzhsn4z/5uTjeEPLH0aw3mnsssAm5T/aa745a0e944791a8a7e9b7285abe77d5/sell-on-lulu-revenue-split-english.svg" src="https://images.ctfassets.net/9htf9uzhsn4z/5uTjeEPLH0aw3mnsssAm5T/aa745a0e944791a8a7e9b7285abe77d5/sell-on-lulu-revenue-split-english.svg" alt="table showing book retail price $10, book print cost -$5.00, Lulu's share (20%) -$1.00, author profit $4.00" class="ImageWithMetadata-module_metadataImage__VCVHc" fetchpriority="auto"/></picture></div></div></div><div class="res-top-padding-96 res-bottom-padding-24"><section class=""><div class="rich-text-container text-center"><h2 class="contentful-h2 large headline-900" style="color:#0A101A">Creating a Book for the Lulu Bookstore</h2></div></section><div class="Grid-module_wrapperWithBgColor__I5JS8" data-testid="element-card-collection"><div class="grid-12 max-width-container grid-12 max-width-container res-top-padding-8 res-bottom-padding-48"><div class="col-12" style="position:relative"></div><div class="col-4 col-m-big-6 col-m-12 res-bottom-padding-24" style="position:relative"><div class="DefaultElementCard-module_elementCard__0CDBX DefaultElementCard-module_elementCardIsFullHeight__RXv1z DefaultElementCard-module_dropShadow__QqjAJ DefaultElementCard-module_dropShadowOnHover__fNXxu DefaultElementCard-module_dropShadow__QqjAJ DefaultElementCard-module_zoomImageOnHover__T22y3" style="border-radius:4px"><div class="DefaultElementCard-module_imageContainer__lHB-4 DefaultElementCard-module_image__p6WdV" style="width:auto"><a href="/create" target="_self"><picture><source srcSet="https://images.ctfassets.net/9htf9uzhsn4z/6PmzLgNxMa9eaJBE5UjJbk/f1a695884434a10e942cd3e8a402f331/lulu-create-card-2x.jpg?w=2880&h=960&fm=webp 1x, https://images.ctfassets.net/9htf9uzhsn4z/6PmzLgNxMa9eaJBE5UjJbk/f1a695884434a10e942cd3e8a402f331/lulu-create-card-2x.jpg?w=4000&h=1920&fm=webp 1.3x" type="image/webp"/><img srcSet="https://images.ctfassets.net/9htf9uzhsn4z/6PmzLgNxMa9eaJBE5UjJbk/f1a695884434a10e942cd3e8a402f331/lulu-create-card-2x.jpg?w=2880&h=960&fm=webp 1x, https://images.ctfassets.net/9htf9uzhsn4z/6PmzLgNxMa9eaJBE5UjJbk/f1a695884434a10e942cd3e8a402f331/lulu-create-card-2x.jpg?w=4000&h=1920&fm=webp 1.3x" src="https://images.ctfassets.net/9htf9uzhsn4z/6PmzLgNxMa9eaJBE5UjJbk/f1a695884434a10e942cd3e8a402f331/lulu-create-card-2x.jpg?w=2880&h=960&fm=webp" alt="create your book and sell it on the lulu bookstore" class="ImageWithMetadata-module_metadataImage__VCVHc" fetchpriority="auto"/></picture></a></div><div class="DefaultElementCard-module_contentContainer__2KBTV DefaultElementCard-module_contentContainerIsFullHeight__NJcDn" style="width:auto"><section class=""><div class="rich-text-container text-left res-top-padding-16 res-bottom-padding-8"><h3 class="contentful-h3 text-no-margin" style="color:#0A101A">Create Your Book</h3></div><div class="rich-text-container text-left res-bottom-padding-16"><p class="contentful-body text-no-margin almost-black-text-60">Any product you create with Lulu can be sold on the Lulu Bookstore. </p></div></section><div class="res-vertical-padding-8 DefaultElementCard-module_buttonBottomAlignment__VnP24"><div class="Button-module_align_bottom-left__Qczt-"><a aria-disabled="false" class="Button-module_button__rRap7 Button-module_primary__nJCSR Button-module_medium__kQNzs Button-module_responsive__nlU7B" href="/create" rel="noopener noreferrer" target="_self">Publish Your Book</a></div></div></div></div></div><div class="col-4 col-m-big-6 col-m-12 res-bottom-padding-24" style="position:relative"><div class="DefaultElementCard-module_elementCard__0CDBX DefaultElementCard-module_elementCardIsFullHeight__RXv1z DefaultElementCard-module_dropShadow__QqjAJ DefaultElementCard-module_dropShadowOnHover__fNXxu DefaultElementCard-module_dropShadow__QqjAJ DefaultElementCard-module_zoomImageOnHover__T22y3" style="border-radius:4px"><div class="DefaultElementCard-module_imageContainer__lHB-4 DefaultElementCard-module_image__p6WdV" style="width:auto"><a href="/pricing" target="_self"><picture><source srcSet="https://images.ctfassets.net/9htf9uzhsn4z/444lBQY088BZu5CjgB8jPY/8b66f2c8c4361470b188563ba68920bd/lulu-pricing-calculator-card-2x.jpg?w=2880&h=960&fm=webp 1x, https://images.ctfassets.net/9htf9uzhsn4z/444lBQY088BZu5CjgB8jPY/8b66f2c8c4361470b188563ba68920bd/lulu-pricing-calculator-card-2x.jpg?w=4000&h=1920&fm=webp 1.3x" type="image/webp"/><img srcSet="https://images.ctfassets.net/9htf9uzhsn4z/444lBQY088BZu5CjgB8jPY/8b66f2c8c4361470b188563ba68920bd/lulu-pricing-calculator-card-2x.jpg?w=2880&h=960&fm=webp 1x, https://images.ctfassets.net/9htf9uzhsn4z/444lBQY088BZu5CjgB8jPY/8b66f2c8c4361470b188563ba68920bd/lulu-pricing-calculator-card-2x.jpg?w=4000&h=1920&fm=webp 1.3x" src="https://images.ctfassets.net/9htf9uzhsn4z/444lBQY088BZu5CjgB8jPY/8b66f2c8c4361470b188563ba68920bd/lulu-pricing-calculator-card-2x.jpg?w=2880&h=960&fm=webp" alt="plan your book with the lulu pricing calculator" class="ImageWithMetadata-module_metadataImage__VCVHc" fetchpriority="auto"/></picture></a></div><div class="DefaultElementCard-module_contentContainer__2KBTV DefaultElementCard-module_contentContainerIsFullHeight__NJcDn" style="width:auto"><section class=""><div class="rich-text-container text-left res-top-padding-16 res-bottom-padding-8"><h3 class="contentful-h3 text-no-margin" style="color:#0A101A">Price Your Book</h3></div><div class="rich-text-container text-left res-bottom-padding-16"><p class="contentful-body text-no-margin almost-black-text-60">Plan your book with our Pricing Calculator.</p></div></section><div class="res-vertical-padding-8 DefaultElementCard-module_buttonBottomAlignment__VnP24"><div class="Button-module_align_bottom-left__Qczt-"><a aria-disabled="false" class="Button-module_button__rRap7 Button-module_primary__nJCSR Button-module_medium__kQNzs Button-module_responsive__nlU7B" href="/pricing" rel="noopener noreferrer" target="_self">Go to the Calculator</a></div></div></div></div></div><div class="col-4 col-m-big-6 col-m-12 res-bottom-padding-24" style="position:relative"><div class="DefaultElementCard-module_elementCard__0CDBX DefaultElementCard-module_elementCardIsFullHeight__RXv1z DefaultElementCard-module_dropShadow__QqjAJ DefaultElementCard-module_dropShadowOnHover__fNXxu DefaultElementCard-module_dropShadow__QqjAJ DefaultElementCard-module_zoomImageOnHover__T22y3" style="border-radius:4px"><div class="DefaultElementCard-module_imageContainer__lHB-4 DefaultElementCard-module_image__p6WdV" style="width:auto"><a href="/products" target="_self"><picture><source srcSet="https://images.ctfassets.net/9htf9uzhsn4z/6isBTqeAYELmDZKO8zE7Cr/c85c8d54aef8d3206a73b8ec96d09be7/lulu-products-card-2x.jpg?w=2880&h=960&fm=webp 1x, https://images.ctfassets.net/9htf9uzhsn4z/6isBTqeAYELmDZKO8zE7Cr/c85c8d54aef8d3206a73b8ec96d09be7/lulu-products-card-2x.jpg?w=4000&h=1920&fm=webp 1.3x" type="image/webp"/><img srcSet="https://images.ctfassets.net/9htf9uzhsn4z/6isBTqeAYELmDZKO8zE7Cr/c85c8d54aef8d3206a73b8ec96d09be7/lulu-products-card-2x.jpg?w=2880&h=960&fm=webp 1x, https://images.ctfassets.net/9htf9uzhsn4z/6isBTqeAYELmDZKO8zE7Cr/c85c8d54aef8d3206a73b8ec96d09be7/lulu-products-card-2x.jpg?w=4000&h=1920&fm=webp 1.3x" src="https://images.ctfassets.net/9htf9uzhsn4z/6isBTqeAYELmDZKO8zE7Cr/c85c8d54aef8d3206a73b8ec96d09be7/lulu-products-card-2x.jpg?w=2880&h=960&fm=webp" alt="format your book" class="ImageWithMetadata-module_metadataImage__VCVHc" fetchpriority="auto"/></picture></a></div><div class="DefaultElementCard-module_contentContainer__2KBTV DefaultElementCard-module_contentContainerIsFullHeight__NJcDn" style="width:auto"><section class=""><div class="rich-text-container text-left res-top-padding-16 res-bottom-padding-8"><h3 class="contentful-h3 text-no-margin" style="color:#0A101A">Format Your Book</h3></div><div class="rich-text-container text-left res-bottom-padding-16"><p class="contentful-body text-no-margin almost-black-text-60">Find the right size, paper, and format for your book with our extensive Products list.</p></div></section><div class="res-vertical-padding-8 DefaultElementCard-module_buttonBottomAlignment__VnP24"><div class="Button-module_align_bottom-left__Qczt-"><a aria-disabled="false" class="Button-module_button__rRap7 Button-module_primary__nJCSR Button-module_medium__kQNzs Button-module_responsive__nlU7B" href="/products" rel="noopener noreferrer" target="_self">View Product Options</a></div></div></div></div></div></div></div></div><section class="grid-12 res-top-padding-48 res-bottom-padding-128 grid-12"><div class="max-width-container col-8 col-start-3 col-xl-10 col-start-xl-2 col-m-12 col-start-m-1"><div class="ImageBanner-module_imageBannerWrapper__LSevr grid-12 " style="border-radius:16px"><a href="/shop" target="_self"><picture><source 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