Marketing Writing Bootcamp | Top Highlights and Clips

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Now</a> </div> <div> <a class="btn btn-primary btn-register basicview-not-registered" href="/events/mwb24/registration/sa/">Registration Options</a> </div>  </div> <div class="col-12 d-flex align-items-end justify-content-center d-xl-none mt-5"> <div class="col-8"> <a href="/events/mwb24/home/sa/" class="navbar-brand"> <img src="/events/mwb24/images/logos/mwb-logo-badge-full-color-dark-background.svg" alt="Marketing Writing Bootcamp by MarketingProfs" class="w-100"> </a> </div> </div> </div> </div> </div> </nav> </header> <main class="w-100 h-100">  <section class="container-fluid p-4 p-lg-5 hero"> <div class="container"> <div class="row flex-column flex-md-row justify-content-between align-items-center"> <div class="col-12 text-white my-3 my-md-5 fade-in slide-in from-left"> <h1 class="display-4"> Free Session Highlights </h1> <p class="fs-4"> Marketing Writing Bootcamp is packed with takeaways. And we're sharing one with you from each session, free! If you're undecided about buying the series, start here. Play the video clips to see what it's all about. Then when you're ready for more, register for the series or Go PRO to access the full sessions. </p>  <a class="btn btn-lg btn-primary btn-register proview-not-registered" href="/events/register/422?adref=mwb24high"> Register Now—Free for PRO! </a>  <div class="basicview-not-registered"> <div class="d-flex"> <div class="d-flex flex-column align-items-center"> <a class="btn btn-lg btn-primary btn-register mb-2" href="/events/mwb24/registration/sa/"> Register to Access Full Sessions </a>  <button type="button" class="btn btn-link btn-sm text-white text-decoration-none mx-auto" data-bs-toggle="modal" data-bs-target="#signinModal"> Already registered? Click here to sign in. </button> </div>  <div class="modal fade text-black" id="signinModal" tabindex="-1" aria-labelledby="signinModal" aria-hidden="true"> <div class="modal-dialog"> <div class="modal-content p-3"> <div class="modal-header"> <div> <h1 class="modal-title fs-5" id="signinModal"> Already Registered? </h1> <p class="mb-0"> Log in to your MarketingProfs account <br> to access sessions. </p> </div> <button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Close"></button> </div> <div class="modal-body"> <form id method="post" action="/login/?source=/events/mwb24/highlights/sa/" class="d-flex flex-column justify-content-center align-items-center position-relative needs-validation" novalidate> <div class="form-group w-100 my-2"> <label for="username" class="form-label">Email Address</label> <input type="email" class="form-control rounded-0" id="username" name="username" placeholder=" " value required> </div> <div class="form-group w-100 mt-2 mb-4"> <label for="password" class="form-label">Password</label> <input type="password" class="form-control rounded-0" id="password" name="password" placeholder=" " required> </div> <button type="submit" class="w-50 btn btn-outline-secondary"> Sign me in! </button> </form> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section>  <section class="container-fluid p-4 p-lg-5"> <div class="container"> <div class="row">  <div class="col-12 fade-in" id="session2"> <div class="row"> <div class="col-12 col-lg-6"> <p class="d-none prehead text-secondary mb-2"> Session 2 </p> <h2> NEW Email Newsletter Strategies That *Actually* Work </h2> <p class="fs-3"> with Ann Handley </p> <p class="fs-5"> "Why do we even <em>have</em> a newsletter?" Ann explains if you can't answer that question—or if the answer doesn't serve your readers—you need to rethink its purpose and give it a job worthy of the time and energy you're investing in it. </p> </div> <div class="col-12 col-lg-6 mt-5 mt-lg-0 d-flex justify-content-center"> <iframe width="560" height="315" src="https://www.youtube.com/embed/eFze3orWAiU?si=hyJFtXuNBcgVakPp" title="NEW Email Newsletter Strategies That *Actually* Work, presented by Ann Handley" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div> </div> </div>  <hr class="my-4 my-md-5 fade-in">  <div class="col-12 fade-in" id="session3"> <div class="row"> <div class="col-12 col-lg-6"> <p class="d-none prehead text-secondary mb-2"> Session 3 </p> <h2> The Ultimate Positioning and Messaging Guide for Homepages </h2> <p class="fs-3"> with Anthony Pierri </p> <p class="fs-5"> For B2B marketers, there are four good ways to segment your audience. Anthony explains you might not need to address all four of them. Depending on your situation, your home page copy could target just one or two and appeal to a wider audience. </p> </div> <div class="col-12 col-lg-6 mt-5 mt-lg-0 d-flex justify-content-center"> <iframe width="560" height="315" src="https://www.youtube.com/embed/aMNZar77Bh0?si=lI8g6Z3kFHUz9Plr" title="The Ultimate Positioning and Messaging Guide for Homepages" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div> </div> </div>  <hr class="my-4 my-md-5 fade-in">  <div class="col-12 fade-in" id="session4"> <div class="row"> <div class="col-12 col-lg-6"> <p class="d-none prehead text-secondary mb-2"> Session 4 </p> <h2> But Wait, There's More! 7 Captivating B2B Copy Tips You Can Learn From Infomercials </h2> <p class="fs-3"> with Heather Lloyd-Martin </p> <p class="fs-5"> Want a smooth way to make your message sticky? Heather shows you how to turn drab descriptions into snappy salescopy— lighting up a reader's brain to make it sparkle with interest. You'll be blown away with the results of this simple change to your writing. </p> </div> <div class="col-12 col-lg-6 mt-5 mt-lg-0 d-flex justify-content-center"> <iframe width="560" height="315" src="https://www.youtube.com/embed/fbe1mnu1FU0?si=qlqq9uHapJeBuElb" title="But Wait, There's More! 7 Captivating B2B Copy Tips You Can Learn From Infomercials" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div> </div> </div> <hr class="my-4 my-md-5 fade-in">  <div class="col-12 fade-in" id="session5"> <div class="row"> <div class="col-12 col-lg-6"> <p class="d-none prehead text-secondary mb-2"> Session 5 </p> <h2> Clear the Way with UX Writing </h2> <p class="fs-3"> with Shannon Geis </p> <p class="fs-5"> What's the experience your customer is going through? Shannon invites you to think about your customer's journey—not just for a successful purchase, but also for the problems a buyer might encounter and how your team can meet those challenges. </p> </div> <div class="col-12 col-lg-6 mt-5 mt-lg-0 d-flex justify-content-center"> <iframe width="560" height="315" src="https://www.youtube.com/embed/SxYJhfbhChQ?si=dIUmdnYtSN3egV5E" title="Clear the Way With UX Writing with Shannon Geis" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div> </div> </div> <hr class="my-4 my-md-5 fade-in">  <div class="col-12 fade-in" id="session6"> <div class="row"> <div class="col-12 col-lg-6"> <p class="d-none prehead text-secondary mb-2"> Session 6 </p> <h2> Creative Compliance: Effective Writing for Regulated Industries </h2> <p class="fs-3"> with Ahava Leibtag </p> <p class="fs-5"> Who benefits from clear communication—and how do you even know if your message is clear? Ahava explains why it's a mistake to use industry jargon and reveals the three conditions your writing <em>must</em> meet for it to work for your readers. </p> </div> <div class="col-12 col-lg-6 mt-5 mt-lg-0 d-flex justify-content-center"> <iframe width="560" height="315" src="https://www.youtube.com/embed/AswP-dA0F-A?si=eirZc_NjJc0qutAK" title="Creative Compliance: Effective Writing for Regulated Industries with Ahava Leibtag" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div> </div> </div> <hr class="my-4 my-md-5 fade-in">  <div class="col-12 fade-in" id="session7"> <div class="row"> <div class="col-12 col-lg-6"> <p class="d-none prehead text-secondary mb-2"> Session 7 </p> <h2> How to Write Better Emails </h2> <p class="fs-3"> with Eman Ismail </p> <p class="fs-5"> How can you use the "Rule of One" to boost email sales? Eman reveals the biggest mistake that email marketers make, and how she goes the extra mile to give her emails even more selling power. It's a simple, effective idea you can use in your next send. </p> </div> <div class="col-12 col-lg-6 mt-5 mt-lg-0 d-flex justify-content-center"> <iframe width="560" height="315" src="https://www.youtube.com/embed/vkoTATSrAoc?si=a2JTjSv3C6aRkpMK" title="How to Write Better Emails with Eman Ismail" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div> </div> </div> <hr class="my-4 my-md-5 fade-in">  <div class="col-12 fade-in" id="session8"> <div class="row"> <div class="col-12 col-lg-6"> <p class="d-none prehead text-secondary mb-2"> Session 8 </p> <h2> People, Data & Content: The 5-Step Content System to Pinpoint What Motivates Your Audience </h2> <p class="fs-3"> with Anne Popolizio </p> <p class="fs-5"> Are your ads relevant to your audience and offer? Did you find angles that connect with readers? And what metrics matter most in digital ads? Anne reveals the paid traffic numbers to watch and some benchmarks for an effective campaign. </p> </div> <div class="col-12 col-lg-6 mt-5 mt-lg-0 d-flex justify-content-center"> <iframe width="560" height="315" src="https://www.youtube.com/embed/foSl756w6pI?si=2ZvBejhiwidq3N1T" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div> </div> </div> <hr class="my-4 my-md-5 fade-in">  <div class="col-12 fade-in" id="session9"> <div class="row"> <div class="col-12 col-lg-6"> <p class="d-none prehead text-secondary mb-2"> Session 9 </p> <h2> Marketing Forecast: Master the Triple Crown of B2B Marketing Writing </h2> <p class="fs-3"> with Sarah Greesonbach </p> <p class="fs-5"> Need ideas? Become an idea machine! Sarah reveals the W.A.I.T. process that helps you pull ideas from anywhere in your brand, sales process, social media, and more. It's the step before brainstorming—and can lead to unlimited ideas. </p> </div> <div class="col-12 col-lg-6 mt-5 mt-lg-0 d-flex justify-content-center"> <iframe width="560" height="315" src="https://www.youtube.com/embed/FVZpfIPCW5w?si=geHpYr-EC7ZBu048" title="Marketing Forecast: Master the Triple Crown of B2B Marketing Writing–Sarah Greesonbach" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div> </div> </div> <hr class="my-4 my-md-5 fade-in">  <div class="col-12 fade-in" id="session10"> <div class="row"> <div class="col-12 col-lg-6"> <p class="d-none prehead text-secondary mb-2"> Session 10 </p> <h2> Author to Author: Ann Handley Talks to Geraldine DeRuiter </h2> <p class="fs-3"> Geraldine DeRuiter & Ann Handley </p> <p class="fs-5"> Want to get your ideas across in a memorable, relatable way? Geraldine shares a technique you can weave into your writing to increase its impact, making your marketing writing more palatable. But be careful not to go overboard! </p> </div> <div class="col-12 col-lg-6 mt-5 mt-lg-0 d-flex justify-content-center"> <iframe width="560" height="315" src="https://www.youtube.com/embed/A13PX2nKaVg?si=axj9olTqdOG70uhb" title="Author to Author: Ann Handley Talks to Geraldine DeRuiter–Geraldine DeRuiter & Ann Handley" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div> </div> </div> <hr class="my-4 my-md-5 fade-in">  <div class="col-12 fade-in" id="session1"> <div class="row"> <div class="col-12 col-lg-6"> <p class="prehead text-secondary mb-2"> <em>Presented by Our Sponsor</em> </p> <h2> Transforming Writing for Businesses with AI </h2> <p class="fs-3"> with Bruce Clay </p> <p class="fs-5"> Want to give your writers—or yourself—the best chance to craft content that resonates with your ideal customers? Then don't use AI to write! Instead, Bruce suggests five alternative ways AI can help you improve written content. </p> </div> <div class="col-12 col-lg-6 mt-5 mt-lg-0 d-flex justify-content-center"> <iframe width="560" height="315" src="https://www.youtube.com/embed/F6WX7fg4dXg?si=7dqX1L83kOoEwD6u" title="Transforming Writing for Businesses With AI, presented by Bruce Clay" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div> </div> </div>  </div> </div> </section>  <section class="container-fluid bg-dark p-4 p-lg-5"> <div class="container text-white text-center"> <h2> Want more? 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