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href="/web/20120408195802/http://www.truste.com/consumer-privacy">Consumer Privacy</a> <a href="/web/20120408195802/http://www.truste.com/consumer-privacy/truste-privacy-programs">Truste Privacy Programs</a> TRUSTe Privacy Programs </div>    <div id="leftCol"> <div class="navWrap"> <div class="nav"> <div class="sectionHeader">Consumer Privacy</div> <ul> <li><a href="/web/20120408195802/http://www.truste.com/consumer-privacy/personal-privacy-tips">Personal Privacy Tips</a></li> <li><a href="/web/20120408195802/http://www.truste.com/consumer-privacy/comparing-web-privacy-seals">Compare Trust Seals</a></li> <li><a href="/web/20120408195802/http://www.truste.com/consumer-privacy/watchdog-dispute-resolution">Dispute Resolution</a></li> <li><a class="on" href="index">Privacy Program Descriptions</a> <ul> <li><a href="/web/20120408195802/http://www.truste.com/privacy-program-requirements/home">Privacy Program Requirements</a></li> </ul> </li> <li><a href="/web/20120408195802/http://www.truste.com/consumer-privacy/trusted-directory">Trusted Directory</a></li> </ul> </div> </div> </div>  <div id="centerColFull"> <h1>TRUSTe Privacy Programs</h1> <div class="intro"><br/> <h2>What Does TRUSTe Certification Mean to You?</h2> <p>The TRUSTe seal is a signal to consumers that a Web site is safeguarding your personal information and values your online privacy.</p> <p>Read the privacy policy of any Web site you visit. If you see a TRUSTe seal on that policy, you can be confident that Web site is transparent about its privacy practices and respects your online privacy. And if you have a privacy concern with any site that displays our privacy seal, TRUSTe will help you resolve them promptly.</p> <p>TRUSTe certifies companies in multiple programs and solutions to meet your privacy expectations. Learn about TRUSTe programs and solutions and what they mean to you.</p></div> <p><strong>Web Privacy</strong><br/> Identifies companies that adhere to TRUSTe’s strict online privacy principles which protects the privacy of your personal information.  We back up the integrity of our seal programs with our online Watchdog Dispute Resolution program, which lets users hold TRUSTe clients accountable. Read the program requirements <a target="_blank" title="Web Privacy Seal Program Requirements" href="/web/20120408195802/http://www.truste.com/privacy-program-requirements">here</a>.</p> <p><strong>EU Safe Harbor</strong><br/> Certifies companies to be in compliance with the European Union Directive on Data Protection specifically the Safe Harbor framework which ensures European citizens that their privacy is protected. Read the program requirements <a target="_blank" title="EU Safe Harbor Program Requirements" href="/web/20120408195802/http://www.truste.com/privacy-program-requirements">here</a>.</p> <p><strong>Email Privacy</strong><br/> Reinforces companies’ commitments to good email practices by certifying email disclosures, reputation, and unsubscribe policies. Read the program requirements <a target="_blank" title="Email Privacy Seal Program Requirements " href="/web/20120408195802/http://www.truste.com/privacy-program-requirements">here</a>.</p> <p><strong>Children’s Privacy</strong><br/> Certifies that companies are compliant with the COPPA Rule – letting parents know that kids’ (under age 13) information is safe. Read the program requirements <a target="_blank" title="Children's Privacy Seal Program Requirements" href="/web/20120408195802/http://www.truste.com/pdf/Childrens_Privacy_Seal_Program_Requirements_Website.pdf">here</a>.</p> <p><strong>TRUSTed Data Collection</strong><br/> Certifies the notice, choice and privacy practices around data collection and usage by ad and data companies that collect consumer data on other company websites or use data collected to show more relevant ads. Read the program requirements <a target="_blank" title="TRUSTed Data Collection Program Requirements" href="/web/20120408195802/http://www.truste.com/privacy-program-requirements/3rd-party-data-collection">here</a>.</p> <p><strong>Trusted Download</strong><br/> Provides market incentives for adware and other software companies to clearly and unavoidably communicate key functionalities and obtain informed consumer consent prior to download. Read the program requirements <a target="_blank" title="Trusted Download Program Requirements" href="/web/20120408195802/http://www.truste.com/pdf/Trusted_Download_Program_Requirements_Website.pdf">here</a>.</p> <p><strong>TRUSTed Ads</strong><br/> TRUSTed Ads is a DAA-Approved technology platform that allows companies to effectively self-regulate their online behavioral advertising practices and build trust with consumers, partners and regulators. Learn more <a title="Online Behavioral Adverstising" href="/web/20120408195802/http://www.truste.com/products-and-services/enterprise_privacy/trusted-ads">here</a>.</p> <p><a name="cloud"></a><strong>TRUSTed Cloud</strong><br/> Trusted Cloud data privacy certification helps a service provider to close more business faster by demonstrating high standards for data management and privacy for their service platform and website. Read the program requirements <a href="/web/20120408195802/http://www.truste.com/privacy-program-requirements/trusted-cloud">here</a>.</p> <p><strong>Dispute Resolution</strong><br/> Provides companies that do business with European citizens and certified against the Dept. of Commerce’s EU Safe Harbor framework with TRUSTe’s Watchdog Dispute Resolution process.  Dispute Resolution allows you to report violations of posted privacy statements and specific online privacy issues that pertain to TRUSTe clients Web sites. 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