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Prior to this incorporation TRUSTe was a non-profit industry association, first launched in 1997 by Lori Fena and Charles Jennings.<br/><br/><strong>Funding:</strong><br/> <u>Series A:</u> $10M<br/><i>(7/2008)</i><br/>-Accel Partners<br/><br/> <u>Series B:</u> $12M<br/><i>(6/2010)</i><br/>-Jafco Ventures<br/>-DAG Ventures<br/>-Accel Partners<br/>-Baseline Ventures<br/><br/> <u>Series C:</u> $15M<br/><i>(1/2012)</i><br/>-Baseline Ventures<br/>-Accel Partners<br/>-DAG ventures<br/>-Jafco Ventures<br/><br/> <strong>Headquarters:</strong><a href="https://web.archive.org/web/20120405103515/http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=truste&amp;aq=&amp;sll=37.785254,-122.406455&amp;sspn=0.002527,0.005262&amp;vpsrc=0&amp;g=835+Market+St,+San+Francisco,+California+94103&amp;ie=UTF8&amp;t=m&amp;z=18&amp;iwloc=A&amp;cid=10092446940629875624" target="_blank">835 Market Street, Suite 800, Box 137, San Francisco, CA 94103-1905</a><br/> <strong>CEO:</strong> <a href="/web/20120405103515/http://www.truste.com/about-TRUSTe/people">Chris Babel</a><br/> <strong>Employees:</strong>&nbsp;100+<br/> <strong>Clients:</strong> 5,000+<br/> <strong>Mission:</strong> Truth In Privacy<br/> <strong>Products:</strong>&nbsp;Privacy certifications and solutions. <a href="/web/20120405103515/http://www.truste.com/products-and-services">Learn more</a>. &nbsp;<br/><br/> <strong>About TRUSTe</strong> <br/>TRUSTe is the leading online privacy solutions provider and provides a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels – including websites, mobile applications, advertising, cloud services, business analytics and email marketing. Over 4,000 web properties including those from top companies like Apple, AT&T;, Disney, eBay, HP, Microsoft, Nationwide and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices.  <div class="cleaner"></div> <div class="intro"> </div> </div> <!-- Right Column --> <div id="rightCol"> <div id="boxWrap"> <div class="top"><h3>Contact Us</h3></div> <div class="box"> <strong>Press/Media Contact:<em><br/>Storyboard PR</em></strong><br/>(415) 868-5502<br/><a href="https://web.archive.org/web/20120405103515/mailto:trustepr@storyboardpr.com">trustepr@storyboardpr.com</a> </div> </div> <div class="moduleWrap"> <h3></h3> <h4></h4> <p><img src="/web/20120405103515im_/http://www.truste.com/images/feed-icon-14x14.png" style="margin-top: 6px;"/>&nbsp; <a href="press-room/press-releases.xml">Press Releases RSS Feeds</a><br/><img src="/web/20120405103515im_/http://www.truste.com/images/fbicon.jpg"/> <a href="https://web.archive.org/web/20120405103515/http://www.facebook.com/TRUSTe.Privacy">Join us on Facebook</a><br/><img src="/web/20120405103515im_/http://www.truste.com/images/icon-twitter.gif"/> <a href="https://web.archive.org/web/20120405103515/http://twitter.com/TRUSTe">Follow us on Twitter</a></p> </div> <hr/> <div class="moduleWrap"> <h3></h3> <h4></h4> <h5><span style="color:#000">Media Resources</span></h5> <a rel="lightbox[575 448]" href="/web/20120405103515/http://www.truste.com/flash/pressroom/presshere_video"><img src="/web/20120405103515im_/http://www.truste.com/images/feature_video.png" style="margin-top: 6px;" border="0"/></a> <p>TRUSTe&rsquo;s Fran Maier takes us behind the scenes as Facebook rethinks privacy.</p> <img src="/web/20120405103515im_/http://www.truste.com/images/thin_rule.png" style="margin-top: 6px;"/><br/> <table border="0" cellpadding="5" cellspacing="0" width="220"> <tbody> <tr> <td align="left" valign="middle" width="90"><a href="/web/20120405103515/http://www.truste.com/flash/pressroom/truste_video" rel="shadowbox;height=455;width=700" onclick="_gaq.push(['_trackEvent', 'Engagement', 'Video', 'Product: TRUSTed Website - SMB Benefit Overview']);"><img src="/web/20120405103515im_/http://www.truste.com/images/truste_video.png" border="0"/></a></td> <td align="left" valign="middle" width="110">See how TRUSTe can help you<br/></td> </tr> </tbody> </table> <br/> <table border="0" cellpadding="5" cellspacing="0" width="220"> </table> </div> <hr/> </div> <!-- End Columns --> <!--Start Footer Promo--> <div class="footerPromo"> <div id="footerSocial" class="footerPromos"><h3>Follow Us</h3><a href="https://web.archive.org/web/20120405103515/http://twitter.com/#!/TRUSTe" id="footerSocialTwitter" target="_blank"></a><a href="https://web.archive.org/web/20120405103515/http://www.facebook.com/TRUSTe.Privacy" id="footerSocialFb" target="_blank"></a><a href="https://web.archive.org/web/20120405103515/http://www.linkedin.com/company/21121" id="footerSocialLinkedin" target="_blank"></a><a href="/web/20120405103515/http://www.truste.com/blog" id="footerSocialBlog" target="_blank"></a></div> <div id="footerPress" class="footerPromos"><h3>Awards And Press</h3><img style="margin-top:7px;" src="/web/20120405103515im_/http://www.truste.com/images/footer/promo_footer_press.gif" usemap="#footerPress"></div> <div id="footerSeal" class="footerPromos"><a href="/web/20120405103515/http://www.truste.com/why_TRUSTe_privacy_services/return_on_investment" id="footerSealImg"></a></div> </div> <map name="footerPress"> <area shape="rect" coords="71,79,142,110" href="javascript:externalLink(&quot;https://web.archive.org/web/20120405103515/http://www.clickz.com/clickz/news/2036184/google-yahoo-truste-advance-self-reg-plans&quot;)" alt="Google, Yahoo and TRUSTe Advance Self-Reg Plans | ClickZ"> <area shape="rect" coords="190,68,272,117" href="javascript:externalLink(&quot;https://web.archive.org/web/20120405103515/http://www.adotas.com/2011/05/trusted-notices-show-trustes-consumer-friendly-side/&quot;)" alt="TRUSTed Notices Show TRUSTe’s Consumer-Friendly Side"> <area shape="rect" coords="325,74,449,112" href="javascript:externalLink(&quot;https://web.archive.org/web/20120405103515/http://www.readwriteweb.com/archives/privacy_policies_are_dead_privacy_watchdog_says.php&quot;)" alt="Privacy Policies Are Dead, Privacy Watchdog Says"> <area shape="rect" coords="376,15,491,53" href="javascript:externalLink(&quot;https://web.archive.org/web/20120405103515/http://www.bizjournals.com/sanfrancisco/print-edition/2011/05/13/truste-targets-clouds-geotagging.html&quot;)" alt="TRUSTe targets clouds, geotagging, mobile apps - San Francisco Business Times"> <area shape="rect" coords="281,5,328,63" href="javascript:externalLink(&quot;https://web.archive.org/web/20120405103515/http://www.pcmag.com/article2/0,2817,2384363,00.asp?kc=PCRSS03069TX1K0001121#fbid=b-I03BZdS9r&quot;)" alt="Most Mobile Apps Lack Privacy Policies: Study | News &amp; 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