Chiffres clés : les ventes de mobiles et de smartphones

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event.slot.getSlotId().getDomId(); var element = jQuery('#' + id_div); // Au cas on a l'habillage masqué var mask_cdt = ( (typeof(site_config_js.dfp_div_ids.masthead_haut) !== 'undefined' && id_div == site_config_js.dfp_div_ids.masthead_haut) || (is_mobile && typeof(site_config_js.dfp_div_ids.sticky_banner_top) !== 'undefined' && id_div == site_config_js.dfp_div_ids.sticky_banner_top) ); if(mask_cdt) { var mask_id = 'rw_skin_clickMask'; jQuery('.' + mask_id + '_to_remove').remove(); if(typeof element.prev()[0] !== 'undefined' && element.prev()[0] == jQuery('#' + mask_id)[0]) { adPlaceholderFilled = true; jQuery('#' + mask_id).addClass(mask_id + '_to_remove'); var maskChildNewTop = jQuery('#' + mask_id)[0].getBoundingClientRect().top + jQuery(document).scrollTop(); jQuery('#' + mask_id + ' a').css('top', maskChildNewTop + 'px'); jQuery('body') .addClass(mask_id + '_habillage') .addClass('skin_size_1000') .addClass('rw_dfp_skin') .css('backgroundPosition', 'center ' + maskChildNewTop + 'px'); if (is_mobile) { var placeholder = element.closest('.placeholder-pub_dfp, .rwad-with-placeholder'); if (placeholder) { placeholder.css('flexDirection','column'); placeholder.css('minHeight','unset'); element.css('minHeight','unset'); } } } else if(site_config_js.devs.merge_masthead_haut_with_habillage_2599) { // To wait for class to be added setTimeout(function() { if(jQuery('body').hasClass('rw_dfp_skin') && jQuery('body').hasClass('skin_size_1000')) { hideAdPlaceholder(element, true); } }, 0); } } if(!event.isEmpty) { var classes_to_add = 'filled-with-pub'; // Récupérer le width de la pub var width_pub = event.size ? event.size[0] : null; if(width_pub) { classes_to_add += ' has-pub-' + width_pub; } element.addClass(classes_to_add); adPlaceholderFilled = true; } if(adPlaceholderFilled) { hideAdPlaceholder(element, false); } }); }); } }); } function get_utm_value_filtered(utm_name){ const slotsSource = { 'Snap': 'paid_snap', 'TikTok': 'paid_tiktok', 'google': 'paid_google', 'RevC': 'paid_revcontent', 'media10': 'paid_media10', 'cpttraff': 'paid_captain', 'PT_MF': 'paid_powerspace', 'CT_MF': 'paid_powerspace', 'PA_MF': 'paid_powerspace', 'twitter': 'paid_twitter', 'IVIDENCE': 'paid_ividence', 'supremedia': 'paid_supremedia', 'captaintraffic': 'paid_captain', 'Taboola_mobile': 'paid_taboola', 'Mobile_twitter': 'paid_twitter', 'pausecafein': 'paid_pausecafein', 'Outbrain_mobile': 'paid_outbrain', 'Mobile_facebook': 'paid_facebook', 'Mobile_instagram': 'paid_instagram', 'sprmdfb': 'paid_supremedia', }; if (site_config_js.add_new_elements_to_slotsSource === true) { slotsSource['taboola_desktop'] = slotsSource['Taboola_tablet'] = 'paid_taboola'; slotsSource['Outbrain_desktop'] = slotsSource['Outbrain_tablet'] = 'paid_outbrain'; slotsSource['Desktop_facebook'] = slotsSource['Tablet_facebook'] = 'paid_facebook'; } if (site_config_js.devs.add_new_key_values_3545){ slotsSource['trc.taboola.com'] = slotsSource['api.taboola.com'] = slotsSource['Taboola'] = 'paid_taboola'; slotsSource['Outbrain'] = slotsSource['outbrain.com'] = slotsSource['paid.outbrain.com'] = slotsSource['traffic.outbrain.com'] = slotsSource['Outbrain_desktop'] = 'paid_outbrain'; slotsSource['captaintraffi4'] = 'paid_captain'; } const lowercaseSlotsSource = Object.keys(slotsSource).reduce((acc, key) => { acc[key.toLowerCase()] = slotsSource[key]; return acc; }, {}); var queryString = window.location.search; var queryParams = new URLSearchParams(queryString); var utm_value = ''; var utm_value_filtered = ''; if (queryParams.has(utm_name)) { utm_value = queryParams.get(utm_name); } if (lowercaseSlotsSource[utm_value.toLowerCase()] !== undefined && site_config_js.devs.display_GAM_keyvalue_parsource_2493) { utm_value_filtered = lowercaseSlotsSource[utm_value.toLowerCase()]; } return utm_value_filtered; } function get_utm_value_sourcetraffic() { var queryString = window.location.search; var queryParams = new URLSearchParams(queryString); var utm_value_sourcetraffic = 'organique'; if (queryParams.has('utm_source')) { utm_value_sourcetraffic = 'paid'; } return utm_value_sourcetraffic; } var visite = 0; if(getCookie('visite')) { visite=0; } else { setCookie('visite',1,30); visite=1; } var gptadslots = []; var googletag = googletag || {cmd:[]}; site_config_js.dfp_slots = site_config_js.dfp_slots || {}; site_config_js.dfp_div_ids = {"interstitiel":"oop","masthead_haut":"banner_atf","mpu_haut":"300_atf","native":"dyninfeed"}; site_config_js.dfp_ids = site_config_js.dfp_ids || []; site_config_js.dfp_formats = {"interstitiel":{"opt_div":"oop","condition":"is_desktop","sizes":"out-of-page","bloc_annonce_level3":"oop"},"masthead_haut":{"position":1,"opt_div":"banner_atf","condition":"is_desktop","sizes":[[728,90],[970,250],[1800,1000],[1,1]],"bloc_annonce_level3":"banner_atf"},"mpu_haut":{"position":2,"opt_div":"300_atf","condition":"is_desktop","sizes":[[300,600],[300,250],[160,600]],"bloc_annonce_level3":"300_atf"},"native":{"position":23,"opt_div":"dyninfeed","sizes":[[300,250],"fluid"],"lazyload":false,"bloc_annonce_level3":"dyninfeed"}}; site_config_js.dfp_adunits = {"interstitiel":{"dfp_id_account":"46980923\/zdnet_fr\/organic","dfp_bloc_annonces_id":"others\/oop"},"masthead_haut":{"dfp_id_account":"46980923\/zdnet_fr\/organic","dfp_bloc_annonces_id":"others\/banner_atf"},"mpu_haut":{"dfp_id_account":"46980923\/zdnet_fr\/organic","dfp_bloc_annonces_id":"others\/300_atf"},"native":{"dfp_id_account":"46980923\/zdnet_fr\/organic","dfp_bloc_annonces_id":"others\/dyninfeed"}}; site_config_js.dfp_targeting = {"interstitiel":{"visite":"[visite]","article_id":[125828],"article_type":["simple"],"auteur":["La r\u00e9daction de ZDNet.fr"],"Etiquettes":["apple","chiffres","mobile","nokia","samsung"],"rubrique_id":[6344]},"masthead_haut":{"pos":[1],"visite":"[visite]","article_id":[125828],"article_type":["simple"],"auteur":["La r\u00e9daction de ZDNet.fr"],"Etiquettes":["apple","chiffres","mobile","nokia","samsung"],"rubrique_id":[6344]},"mpu_haut":{"pos":[2],"visite":"[visite]","article_id":[125828],"article_type":["simple"],"auteur":["La r\u00e9daction de ZDNet.fr"],"Etiquettes":["apple","chiffres","mobile","nokia","samsung"],"rubrique_id":[6344]},"native":{"pos":[23],"visite":"[visite]","article_id":[125828],"article_type":["simple"],"auteur":["La r\u00e9daction de ZDNet.fr"],"Etiquettes":["apple","chiffres","mobile","nokia","samsung"],"rubrique_id":[6344]}}; site_config_js.dfp_roadbloack_formats = []; var reworldAd = reworldAd || {}; reworldAd.que = reworldAd.que || []; var reworldAdUtils = reworldAdUtils || {}; reworldAdUtils.que = reworldAdUtils.que || []; dfp_utm_source_value = get_utm_value_filtered('utm_source'); dfp_utm_sourcetraffic_value = get_utm_value_sourcetraffic(); googletag.cmd.push(function() { /* interstitiel */ gptadslots.push(site_config_js.dfp_slots['interstitiel'] = googletag.defineOutOfPageSlot('/46980923/zdnet_fr/organic/others/oop', 'oop').setTargeting('visite', [visite]).setTargeting('article_id', [125828]).setTargeting('article_type', ["simple"]).setTargeting('auteur', ["La r\u00e9daction de ZDNet.fr"]).setTargeting('Etiquettes', ["apple", "chiffres", "mobile", "nokia", "samsung"]).setTargeting('rubrique_id', [6344]).setCollapseEmptyDiv(true).addService(googletag.pubads())); /* masthead_haut */ gptadslots.push(site_config_js.dfp_slots['masthead_haut'] = googletag.defineSlot('/46980923/zdnet_fr/organic/others/banner_atf', [[728,90],[970,250],[1800,1000],[1,1]], 'banner_atf').setTargeting('pos', ['1']).setTargeting('visite', [visite]).setTargeting('article_id', [125828]).setTargeting('article_type', ["simple"]).setTargeting('auteur', ["La r\u00e9daction de ZDNet.fr"]).setTargeting('Etiquettes', ["apple", "chiffres", "mobile", "nokia", "samsung"]).setTargeting('rubrique_id', [6344]).setCollapseEmptyDiv(true).addService(googletag.pubads())); /* mpu_haut */ gptadslots.push(site_config_js.dfp_slots['mpu_haut'] = googletag.defineSlot('/46980923/zdnet_fr/organic/others/300_atf', [[300,600],[300,250],[160,600]], '300_atf').setTargeting('pos', ['2']).setTargeting('visite', [visite]).setTargeting('article_id', [125828]).setTargeting('article_type', ["simple"]).setTargeting('auteur', ["La r\u00e9daction de ZDNet.fr"]).setTargeting('Etiquettes', ["apple", "chiffres", "mobile", "nokia", "samsung"]).setTargeting('rubrique_id', [6344]).setCollapseEmptyDiv(true).addService(googletag.pubads())); googletag.pubads().disableInitialLoad(); googletag.pubads().setTargeting("content_keywords", ["apple","chiffres","mobile","nokia","samsung"]).setTargeting("platform", "desktop").setTargeting("content_class", "rg").setTargeting("contenttype", "article").setTargeting("date", "29-04-13").setTargeting("url", "/actualites/chiffres-cles-les-ventes-de-mobiles-et-de-smartphones-39789928.htm").setTargeting("story", "125828").setTargeting("section", "section_news").setTargeting("hasvideo", "false"); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.pubads().setCentering(true); googletag.enableServices(); console.log('%c => Not lazyloaded ads : ["interstitiel","masthead_haut","mpu_haut"]', 'background: #222; color: #bada55'); console.log('%c => Lazyloaded ads : ["native"]', 'background: #222; color: #bada55'); }); reworldAd.que.push(function() { reworldAd.refresh(); reworldAdUtils.que.push(function() { reworldAdUtils.setPrebidUtilsConfig({adUnit:"/46980923/zdnet_fr/organic", targeting:{"visite":[visite],"article_id":[125828],"article_type":["simple"],"auteur":["La r\u00e9daction de ZDNet.fr"],"Etiquettes":["apple","chiffres","mobile","nokia","samsung"],"rubrique_id":[6344]}}); }); }); </script> <style type="text/css"> div.pub_dfp > div { display: block !important; } </style> <link rel="preconnect" href="//securepubads.g.doubleclick.net" /> <link rel="preconnect" href="//www.googletagservices.com" /> <link rel="preconnect" href="//ad.doubleclick.net" /> <link rel="preconnect" href="//tpc.googlesyndication.com" /> <link rel="preconnect" href="//www.gstatic.com" /> <link rel="preconnect" href="//googleads4.g.doubleclick.net" /> <link rel="preconnect" href="//pagead2.googlesyndication.com" /> <link rel="preconnect" href="//googleads.g.doubleclick.net" /> <script type="rocketlazyloadscript" data-rocketid='partner:bcovery'> function bcovery_script(){ var bs_id_1850='MMPNWGL2'; (function(w,d,s,l,i,u){w[l]=w[l]||[];w[l].push({'gtm.start': new 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En 2020, le marché mondial des smartphones devrait afficher un repli de près de 10%, avant de renouer avec la croissance l’année prochaine. Au 3e trimestre 2020, Samsung reprend à Huawei la place de premier constructeur.</p> <div class="ed__a-ath has--border"> <div class="ed__a-ath__lght"> <p> <a href="https://www.zdnet.fr/auteur/la-redaction-de-zdnet-fr-39060048">Par <a class="author_recette " id ="author_name" href ="https://www.zdnet.fr/auteur/la-redaction-de-zdnet-fr-39060048">La rédaction de ZDNet.fr</a></a> <span class="cnzd__a-icon is--twitter" data-action="jslink" data-target="_BLANK" data-ref="https://twitter.com/zdnetfr"></span> </p> <time datetime="2013-04-29T14:22:09+02:00">Publié le 29/04/2013 à 14:22 | Mis à jour le 27/11/2020 à 09:28 </time> </div> <ul> <li class="read_time"><p class="cn__body-sm cn__font-quaternary"><span class="cnzd__a-icon is--timer"></span>4 min</p></li> <li> <button data-anchor="commentform" class="cnzd__a-btn is--role-primary smooth--anchor"> <span class="cnzd__a-btn__inr cn__body-sm cn__font--700"><span class="cnzd__a-icon is--comments"></span>22</span> </button> </li> <li class="cn__share-article"> <div class="cc__ttp cnzd__a-icon is--share cn__ttp--before-content"> <div class="cc__ttp__ctnr"> <div id='share_1' class='share-buttons'><div class="social blockShare_horizontal "> <ul><li class="social-network rw_btn_share facebook" data-network="facebook"></li><li class="social-network rw_btn_share twitter" data-network="twitter" data-text ="Chiffres clés : les ventes de mobiles et de smartphones" data-url="https://www.zdnet.fr/actualites/chiffres-cles-les-ventes-de-mobiles-et-de-smartphones-39789928.htm" data-hashtags="" data-via=""></li><li class="rw_btn_share social-network linkedin" data-network="linkedin"></li> </ul></div></div><script type="rocketlazyloadscript" data-rocket-type='text/javascript'> jQuery(document).ready( function(){ show_default_sharer( '#share_1' , "https:\/\/www.zdnet.fr\/actualites\/chiffres-cles-les-ventes-de-mobiles-et-de-smartphones-39789928.htm","Chiffres cl\u00e9s : les ventes de mobiles et de smartphones","Les derniers chiffres du march\u00e9 des smartphones. En 2020, le march\u00e9 mondial des smartphones devrait afficher un repli de pr\u00e8s de 10%, avant de renouer avec la croissance l\u2019ann\u00e9e prochaine. Au 3e trimestre 2020, Samsung reprend \u00e0 Huawei la place de premier constructeur.","https:\/\/www.zdnet.fr\/wp-content\/uploads\/zdnet\/2024\/02\/smartphones_chiffrescles_140x105.jpg") ; });</script> </div> </div> </li> </ul> </div> <div class="image_top_single"> <div class="image_a_lune"> <span class="top_img" data-href="https://www.zdnet.fr/wp-content/uploads/zdnet/2024/02/smartphones_chiffrescles_140x105.jpg" title=" Chiffres clés : les ventes de mobiles et de smartphones"> <img width="140" height="105" src="https://www.zdnet.fr/wp-content/uploads/zdnet/2024/02/smartphones_chiffrescles_140x105.jpg" class="img-responsive alignnone size-full pinit-here zoom-it" alt="smartphones_chiffrescles_140x105" decoding="async" data-lazyloading="false" fetchpriority="high" loading="eager" /> </span> </div> </div> <div class="article-content thecontent" itemprop="articleBody"> <div class="cnzd__ed-content"> <div class="summary-article"> <h2 class="summary-article__title">Sommaire</h2> <ol class="summary-article__list"> <li class="current-article"><a href="https://www.zdnet.fr/actualites/chiffres-cles-les-ventes-de-mobiles-et-de-smartphones-39789928.htm">2020, Huawei cède son rang à Samsung</a></li><li><a href="https://www.zdnet.fr/actualites/chiffres-cles-les-ventes-de-mobiles-et-de-smartphones-39789928_2.htm">2015/2013 - La concurrence s'intensifie pour Apple et Samsung</a></li><li><a href="https://www.zdnet.fr/actualites/chiffres-cles-les-ventes-de-mobiles-et-de-smartphones-39789928_3.htm">2012 - Samsung s'empare des marchés des smartphones et des mobiles</a></li><li><a href="https://www.zdnet.fr/actualites/chiffres-cles-les-ventes-de-mobiles-et-de-smartphones-39789928_4.htm">2011 - Nokia encore leader sur le marché des mobiles</a></li> </ol> </div> <h2>Ventes smartphones dans le monde<br /></h2> <div class="chart" id="graph_211937"></div> <p><strong>Des signes d’amélioration au 3e trimestre -</strong> Le marché des smartphones connaissait déjà un essoufflement évident avant le déclenchement de la crise du Covid-19. Et contrairement au PC, la pandémie ne favorise pas l’équipement. Néanmoins, IDC observe au <a href="https://www.idc.com/getdoc.jsp?containerId=prUS46974920" target="_blank" title="">3e trimestre 2020</a> des signes d’amélioration.<div id=dfp_inread class=DFPinread></div></p> <div class="clearfix"></div><div id="dyninfeed" class="pub_dfp native lazyload-rwad" data-child-adunit="others/dyninfeed" data-position-desktop="23" data-placeholder-width="300" data-placeholder-height="250" ></div> <form id="zdnet_newsletter_inread" action="/inscription" method="POST"> <input type="hidden" id="zdnet_newsletter_category" name="zdnet_newsletter_category" value="zd_news"> <div class="cnzd-col-xxs-12 cnzd__newsletter cnzd_form-layout"> <div class="cnzd_form-layout__title cn__title-sm cn__font-primary">Toute l’actualité de la tech pour les pros chaque jour dans notre newsletter</div> <div class="cnzd_form-layout__input"> <input type="email" value="" id="zdnet_newsletter_email" name="zdnet_newsletter_email" autocomplete="email" placeholder="Adresse mail" required> </div> <div class="cnzd_form-layout__btn"> <input class="cnzd__a-btn is--role-primary connexion-submit" type="submit" value="S'inscrire"> </div> <div class="cnzd_form-layout__cnd nl-description"><a href="/politique-de-confidentialite">En savoir plus sur l’utilisation des données personnelles</a></div> </div> </form> <p>Sur la période, les livraisons baissent ainsi de tout juste 1,3% pour un total de 353,6 millions de terminaux livrés dans le monde. Cette « amélioration » s’explique principalement par l’assouplissement des mesures sanitaire et la réouverture de l’économie.</p> <p>Cependant, la nouvelle vague de confinements lors du 4e trimestre pourrait casser cette fragile reprise. Rappelons que le cabinet prévoyait déjà cet été une baisse en 2020 de 9,5% des <a href="https://www.idc.com/getdoc.jsp?containerId=prUS46802520" target="_blank" title="">livraisons de smartphones à 1,2 milliards d’unités</a>. La 5G pourrait néanmoins dès l’année prochaine contribuer au rétablissement du marché et à un retour à la croissance.</p> <p>Les constructeurs comptent en effet sur <a href="https://www.zdnet.fr/actualites/5g-4000237303q.htm" target="_blank" title="">la 5G</a> pour rééquiper les consommateurs. Ce n’est pas encore d’actualité. A l’avant-garde sur la prochaine génération, Samsung ne doit cependant pas à cette technologie son retour à la première place des constructeurs.</p> <p>Au 3e trimestre, le Coréen enregistre une hausse de ses livraisons de 2,9% à 80,4 millions d’unités. <a href="https://www.zdnet.fr/guide-achat/samsung-marche-sur-les-terres-de-l-iphone-se-avec-son-galaxy-s20-fe-39910113.htm" target="_blank" title="">Samsung profite</a> à plein des turbulences rencontrées par son rival chinois, Huawei. <a href="https://www.zdnet.fr/actualites/confrontee-aux-sanctions-americaines-huawei-se-resout-a-ceder-son-unite-honor-39913089.htm" target="_blank" title="">Cible de l’administration Trump</a>, le fabricant recule de 22% avec 51,9 millions de smartphones écoulés.</p> <p>Huawei est en déclin continu sur les marchés internationaux. Mais il baisse aussi de plus de 15 % sur son marché intérieur, la Chine. « L'entreprise continue de faire face à des difficultés en raison de l'impact toujours croissant des sanctions américaines, qui nuisent à ses performances, même en Chine, car la marque tente de rythmer ses expéditions sur une plus longue période » analyse IDC. </p> <p> <div class="chart" id="graph_211808"></div><br /><div class="chart" id="graph_211911"></div></p> <p><strong>Apple relégué 4e fabricant mondial avec l’iPhone</strong> – Huawei n’est pas le seul constructeur historique du Top 3 mondial à affronter des difficultés. Au 3e trimestre 2020, Apple et l’iPhone sont déclassés à la 4e position, derrière le chinois Xiaomi.</p> <p>Ce dernier écoulait 46,5 millions de smartphones, s’emparant de 13,1% de part de marché grâce à une croissance sur un an de plus de 40%. Dans le même temps, la firme de Cupertino chutait de 10,6% avec 41,6 millions d’iPhone écoulés.</p> <p>IDC relativise cependant cette apparente contre-performance. En effet, cette baisse de ses livraisons et de sa PDM était « attendue » d’après le cabinet. Ses clients anticipent au 3e trimestre la sortie de la nouvelle génération d’iPhone, <a href="https://www.zdnet.fr/guide-achat/quel-iphone-12-choisir-le-mode-d-emploi-pour-prendre-le-modele-qui-vous-convient-le-mieux-39911603.htm" target="_blank" title="">la série iPhone 12</a>.</p> <p>D'ailleurs l’iPhone 11 « a fait exceptionnellement bien, contribuant à la majorité du volume d'Apple, suivie par le terminal SE » commente IDC. Les analystes anticipent donc dès à présent de la croissance pour les prochains trimestres.</p> <p>Ses concurrents, en particulier Samsung et <a href="https://www.zdnet.fr/actualites/xiaomi-4000237833q.htm" target="_blank" title="">Xiaomi</a>, se positionnent d’abord sur les volumes et des modèles milieu et entrée de gamme. Apple, lui, capte la valeur grâce à un prix moyen par smartphone vendu élevé.</p> <p>Les fabricants chinois et coréens trouvent quant à eux des gisements de croissance dans les économies émergentes, l’Inde en particulier. Le pays constitue pour Samsung le premier marché, représentant 15% de ses livraisons totales. Pour Xiaomi, c’est même 53% au 3e trimestre 2020.</p> <div class="chart" id="graph_211864"></div> <p><strong>La Chine n’est plus un eldorado pour les smartphones –</strong> 2019 était déjà la troisième année consécutive de baisse des livraisons mondiales de terminaux mobiles. 2020 sera donc la quatrième puisque IDC anticipe un plongeon de presque 10% pour le secteur.</p> <p>Comparativement, les difficultés de 2019 étaient d’abord structurelles. La pandémie est venue les accentuer. L’année dernière, les fabricants livraient ainsi 1,37 milliard de smartphones dans le monde. Cela représente une baisse de 2,3%. </p> <p>Les volumes de 2019 tombaient ainsi à des niveaux inférieurs à ceux des livraisons annuelles en vigueur entre 2015 et 2018. Plusieurs facteurs expliquent cette situation. D'une part, la faible croissance des livraisons en Chine. Les consommateurs attendent toujours l’arrivée sur le marché de smartphones 5G moins chers.</p> <p>Pas ou peu d’effet 5G en 2019 donc. Le lancement de terminaux innovants comme <a href="https://www.zdnet.fr/actualites/samsung-galaxy-z-fold-ameliorations-pour-dex-et-arrivee-du-multi-app-comme-pour-le-z-fold-2-39912381.htm" target="_blank" title="">les modèles pliables</a> a lui aussi peu contribué au redressement. Et en raison de la crise sanitaire de 2020, cet effet 5G est différé à l’année prochaine. C’est en tout cas un des espoirs des constructeurs. IDC se veut prudent cependant.</p> <p>Le cabinet qualifie la demande des consommateurs pour la 5G de « très faible ». Combinée aux « vents contraires économiques auxquels le marché est confronté », cette demande pèsera en faveur d’une baisse des prix des smartphones et services 5G.</p> </p> <div class="chart" id="graph_211863"></div> <p><strong>Pas de vraie reprise pour le smartphone avant 2022 –</strong> Avant le déclenchement de la crise de Covid-19, les analystes estimaient que 2020 serait l’année du retour à la croissance pour le marché des smartphone. « Il est évident que cela ne se produira pas » prévient Nabila Popal d’IDC.</p> <p>2021 affichera bien de la croissance. Il s’agira cependant d’une correction après le plongeon de cette année. 2021 devrait ainsi se caractériser par une hausse des livraisons de 9%. Mais la « véritable reprise ne se produira pas avant 2022, lorsque les volumes de smartphones reviendront aux niveaux d'avant la crise. »</p> <p>La 5G, enfin, devrait y contribuer. Mais d’autres facteurs de croissance sont également attendus et notamment le développement sur les marchés en développement. « On continue à observer une forte évolution vers les appareils 4G d’entrée et milieu de gamme dans les régions en développement, qui représentent plus de 80% des volumes de smartphones dans ces régions. »</p> <p>Ces opportunités sont d’ailleurs déjà tangibles pour des fabricants comme Samsung et Xiaomi au 3e trimestre 2020. L’Inde est le plus grand marché du Coréen, représentant 15% de ses livraisons. Samsung enregistre en outre une croissance de près de 40% sur un an grâce à ses bonnes performances dans le segment des prix inférieurs à 250 dollars.</p> <p>Le premier fabricant mondial est cependant talonné par des rivaux, au premier rang desquels Xiaomi. L’Inde représente tout simplement 53% de ses livraisons de smartphones au 3e trimestre. L’industriel a restauré ses capacités de production pour revenir à près de 85 % de son niveau pré-pandémique. Il a ainsi pu répondre à une forte demande.</p> </div> </div> <div class="rw-pagination avis-pagination" id="rw-pagination"> <span class='prev page-numbers page-avis'><a href='https://www.zdnet.fr/actualites/chiffres-cles-les-ventes-de-mobiles-et-de-smartphones-39789928.htm'>Premiere page</a></span><li class='page-numbers page-avis current'><a href='https://www.zdnet.fr/actualites/chiffres-cles-les-ventes-de-mobiles-et-de-smartphones-39789928.htm'>1</a></li><li class='page-numbers page-avis'><a href='https://www.zdnet.fr/actualites/chiffres-cles-les-ventes-de-mobiles-et-de-smartphones-39789928_2.htm'>2</a></li><li class='page-numbers page-avis'><a href='https://www.zdnet.fr/actualites/chiffres-cles-les-ventes-de-mobiles-et-de-smartphones-39789928_3.htm'>3</a></li><li class='page-numbers page-avis'><a href='https://www.zdnet.fr/actualites/chiffres-cles-les-ventes-de-mobiles-et-de-smartphones-39789928_4.htm'>4</a></li><span class='next page-numbers page-avis'><a href='https://www.zdnet.fr/actualites/chiffres-cles-les-ventes-de-mobiles-et-de-smartphones-39789928_4.htm'>Dernière page</a></span> </div> <div class="related-articles"> <span class="cn__body-lg cn__font--700 related-articles__title">À lire également</span> <ul class="related-articles__content"> <li><a class="cn__body-lg cn__font--700 cn__font-primary" href="https://www.zdnet.fr/actualites/avec-saba-mistral-ai-lorgne-sur-le-moyen-orient-406592.htm">Avec Saba, Mistral AI lorgne sur le Moyen-Orient</a></li> </ul> </div> <ul class="cnzd__a-tg-lst cn__body-sm cnzd__vr--8"> <li> <a class="cn__font-primary--has-hover" href="https://www.zdnet.fr/apple-4000000168q.htm">Apple</a> </li> <li> <a class="cn__font-primary--has-hover" href="https://www.zdnet.fr/chiffres-3900046201q.htm">Chiffres</a> </li> <li> <a class="cn__font-primary--has-hover" href="https://www.zdnet.fr/mobile-4000002080q.htm">Mobile</a> </li> <li> <a class="cn__font-primary--has-hover" href="https://www.zdnet.fr/nokia-4000078467q.htm">Nokia</a> </li> <li> <a class="cn__font-primary--has-hover" href="https://www.zdnet.fr/samsung-4000084687q.htm">Samsung</a> </li> </ul> <form id="zdnet_newsletter_inread" action="/inscription" method="POST"> <input type="hidden" id="zdnet_newsletter_category" name="zdnet_newsletter_category" value="zd_news"> <div class="cnzd-col-xxs-12 cnzd__newsletter cnzd_form-layout"> <div class="cnzd_form-layout__title cn__title-sm cn__font-primary">Toute l’actualité de la tech pour les pros chaque jour dans notre newsletter</div> <div class="cnzd_form-layout__input"> <input type="email" value="" id="zdnet_newsletter_email" name="zdnet_newsletter_email" autocomplete="email" placeholder="Adresse mail" required> </div> <div class="cnzd_form-layout__btn"> <input class="cnzd__a-btn is--role-primary connexion-submit" type="submit" value="S'inscrire"> </div> <div class="cnzd_form-layout__cnd nl-description"><a href="/politique-de-confidentialite">En savoir plus sur l’utilisation des données personnelles</a></div> </div> </form><div class="zd__o-bloc-it cnzd__vr--40"> <div class="zd__o-bloc-it__h"> <h3 class="cn__title-sm cn__font-primary cn__font--600">/ Powercenter</h3> <h4 class="cn__body-md cn__font-primary cn__font--400">3 dossiers IT à découvrir chaque mois</h4> </div> <div class="cnzd-row cnzd__vr--16 zd__o-bloc-it__items is--dark"> <div class="cnzd-col-xxs-12 cnzd-col-sm-4 ed__i-crd-pwr"> <a href="https://www.zdnet.fr/dossier/instaurer-la-confiance-en-ligne-une-affaire-de-pros-4000238192.htm" target="_blank"> <div class="cnzd_folder-container"> <img width="365" height="200" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20365%20200'%3E%3C/svg%3E" alt="Comment les opérateurs télécoms accompagnent les entreprises dans leurs moments de vie ?" data-lazy-src="https://www.zdnet.fr/wp-content/uploads/zdnet/2024/02/pic_dossier_400-365x200.jpg"><noscript><img width="365" height="200" src="https://www.zdnet.fr/wp-content/uploads/zdnet/2024/02/pic_dossier_400-365x200.jpg" alt="Comment les opérateurs télécoms accompagnent les entreprises dans leurs moments de vie ?"></noscript> <div class="cnzd__vr--8 cn__body-md cn__font-primary cn__font--700">Instaurer la confiance en ligne, une affaire de pros</div> <div class="ed__i-crd-pwr__desc cnzd__vr--8 cn__body-sm cn__font-primary">La dématérialisation de nombreux processus métiers pose la question de la confiance dans les documents et les transactions entre organisations. 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