CINXE.COM
IDC - Tech Buyer - Home
<!DOCTYPE html> <html lang="en"> <head> <title>IDC - Tech Buyer - Home</title> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta property="og:site_name" content="IDC: The premier global market intelligence company"> <meta property="og:type" content="website"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "url": "https://www.idc.com", "logo": "https://cdn.idc.com/COMMONS/IMAGES/IDC_LOGO_Google_Search.svg?guid=adca5a4f-ad60-49dd-aa3e-001ad0ce5783" } </script> <meta name="title" content="IDC - Tech Buyer - Home"> <meta name="description" content="IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets."> <meta property="og:url" content="https://www.idc.com/research/tech-buyer"> <meta property="og:title" content="IDC - Tech Buyer - Home"> <meta property="og:description" content="IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets."> <meta property="og:image" content="https://cdn.idc.com/COMMONS/IMAGES/og-image-2021-1200x630.jpg?guid=64bf436d-9a35-4b37-b393-70f6af665a20"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:url" content="https://www.idc.com/research/tech-buyer"> <meta name="twitter:title" content="IDC - Tech Buyer - Home"> <meta name="twitter:description" content="IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets."> <meta name="twitter:image" content="https://cdn.idc.com/COMMONS/IMAGES/og-image-2021-1200x630.jpg?guid=64bf436d-9a35-4b37-b393-70f6af665a20?v=1"> <link rel="stylesheet" href="https://use.typekit.net/ugz6gqu.css"> <link rel="stylesheet" href="https://cdn.icomoon.io/105419/IDCSUI/style.css?xguvkl"> <link rel="stylesheet" href="https://cdn.idc.com/downloads/shard-ui.min.css?v=1"/> <script> (function () { //embed TrustArc var tag = document.createElement( 'script' ); //to force US mode for debugging - add &country=us to script source; if(window.location.pathname == "/about/cookies"){ //always use non-intrusive variant on cookies page tag.src = 'https://consent.trustarc.com/notice?domain=idc.com&c=teconsent&text=true&js=nj¬iceType=bb>m=1&behavior=implied'; }else{ tag.src = 'https://consent.trustarc.com/notice?domain=idc.com&c=teconsent&text=true&js=nj¬iceType=bb>m=1'; } tag.async = false; document.head.appendChild(tag); //embed GTM var options = { 'gtm.start': new Date().getTime(), event: 'gtm.js' }; var environmentData = ""; var gtmId = "GTM-MLHV83" //non-IDC.com GTM container options["User_ID"] = "N/A"; //gets replaced with /N/A if GDPR isnt 3 or more inside GTM - Variable - "Session - User Id" options["region"] = "N/A"; options["topic"] = "N/A"; options["verticalMarket"] = "N/A"; (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push(options); var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='//www.googletagmanager.com/gtm.js?id='+i+dl+environmentData;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer',gtmId); })(); </script> </head> <body class=" "> <noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-MLHV83" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <header data-header class="header grid-root" data-gtm-root="Header"> <div class="grid-container"> <nav class="header-nav" data-header-nav data-gtm-root="Nav"> <ul class="header-nav-list" role="menubar"> <li role="none" class="header-nav-item is-text is-icon" data-header-item-title="Home"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/"> <span class="show-for-sr">Home</span><i data-icon="home"></i> </a> </li> <li role="none" class="header-nav-item is-text " data-header-item-title="Research"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/research"> Research </a> </li> <li role="none" class="header-nav-item is-text " data-header-item-title="Data & Analytics"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/data-analytics"> Data & Analytics </a> </li> <li role="none" class="header-nav-item is-text " data-header-item-title="Custom Solutions"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/custom-solutions"> Custom Solutions </a> </li> <li role="none" class="header-nav-item is-text " data-header-item-title="Events"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/events"> Events </a> </li> <li role="separator" aria-hidden="true" class="divider"></li> <li role="none" class="header-nav-item is-text " data-header-item-title="Our Analysts"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/analysts"> Our Analysts </a> </li> <li role="none" class="header-nav-item is-text " data-header-item-title="About IDC"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/about"> About IDC </a> </li> <li role="none" class="header-nav-item is-text " data-header-item-title="Resources"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/resource-center"> Resources </a> </li> <li role="separator" aria-hidden="true" class="divider"></li> <li role="none" class="header-nav-item is-text " data-header-item-title="MyIDC"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/myidc"> MyIDC </a> </li> <li role="none" class="region header-nav-item is-persistent" data-dropdown-menu data-header-locations> <button class="header-nav-button" role="menuitem" data-dropdown-menu-trigger> <span class="show-for-sr">Change website region. Current region is: </span> IDC Global <i data-icon="arrow-head-down" data-icon-size="s"></i> </button> <ul class="header-nav-submenu full-width-small-only" data-dropdown-menu-nav> <li data-dropdown-menu-item="active"> <a href="/"> IDC Global </a> </li> <li data-dropdown-menu-item=""> <a href="/ap"> Asia/Pacific </a> </li> <li data-dropdown-menu-item=""> <a href="/cn"> China </a> </li> <li data-dropdown-menu-item=""> <a href="/eu"> Europe </a> </li> <li data-dropdown-menu-item=""> <a href="/jp"> Japan </a> </li> <li data-dropdown-menu-item=""> <a href="/latam"> Latin America </a> </li> <li data-dropdown-menu-item=""> <a href="/mea"> Middle East, Africa & Türkiye </a> </li> </ul> </li> <li data-dropdown-menu role="none" class="search header-nav-item is-persistent is-icon"> <button class="header-nav-button" role="menuitem" data-skip-link="search" data-dropdown-menu-trigger data-icon-after="magnifier" data-qa="magnifier-button"> <span class="show-for-sr">Search</span> </button> <ul class="header-nav-submenu full-width-small-only" data-dropdown-menu-nav> <li data-dropdown-menu-item role="menuitem"> <form data-dropdown-menu-item-custom data-filter-row data-filter-row-submit-sr-label="Search" action="/search/v3" method="get" role="search" data-gtm-root="Search" data-qa="search-form"> <input type="hidden" name="languages" value="eng"> <div data-field-text> <label>Search</label> <input data-search-autocomplete-typeahead name="query" data-qa="search-input"> </div> </form> </li> <li data-dropdown-menu-item> <a href="/search/advanced/form.do" data-qa="advanced-search-link"> <small>Advanced Search</small> </a> </li> </ul> </li> <li role="none" class="header-nav-item is-persistent is-icon" data-dropdown-menu> <button class="header-nav-button" role="menuitem" data-dropdown-menu-trigger data-icon-after="user" data-qa="account-dropdown-button"> <span class="show-for-sr">Account</span> </button> <ul class="header-nav-submenu" data-dropdown-menu-nav> <li data-dropdown-menu-item> <a href="/action/login.do?successUrl=https://www.idc.com/research/tech-buyer?origin-old-iep" data-qa="login"> Login </a> </li> <li data-dropdown-menu-item> <a href="/action/registerLite.do" data-qa="register"> Register </a> </li> </ul> </li> </ul> </nav> <div class="header-sticky"> <div class="header-sticky-location"> <img data-qa="logo" onclick="window.location.href='/'" class="logo-img" alt="IDC Logo; a globe followed by the letters 'IDC'" src="/COMMONS/IMAGES/IDC_LOGO_Header_Blue_Color.svg"/> <p data-header-sticky-title class="title fs-large"> </p> </div> <div class="header-sticky-actions"> <div class="spotlight-cta header-nav-item"> <div class="header-nav-button"> <a data-button="tertiary" class="spotlight-cta is-small" href="https://info.idc.com/become-a-client.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-become-a-client&utm_idc=idh-0-idcus"> Become a Client </a> </div> </div> <div class="menu-trigger header-nav-item is-icon"> <button type="button" class="header-nav-button" data-modal-trigger="mobile-menu"> <i data-icon="hamburger"></i> <span class="show-for-sr">Menu</span> </button> </div> </div> </div> </div> </header> <div data-modal="mobile-menu" data-modal-menu data-modal-height="999999" data-gtm-root="Mobile Nav"> <a data-button="tertiary" class="spotlight-cta is-small" href="https://info.idc.com/become-a-client.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-become-a-client&utm_idc=idh-0-idcus"> Become a Client </a> <nav data-header-treeview data-header-treeview-is-mobile class="side-content-nav" > <ul class="side-content-nav-list" role="tree"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/"> <span>Home</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-research-subtree" data-icon-before="arrow-head"> <span>Research</span> </a> <ul id="side-content-nav-full-research-subtree" role="group" data-header-treeview-level="1" aria-label="Research" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-research-coverage-subtree" data-icon-before="arrow-head"> <span>Coverage</span> </a> <ul id="side-content-nav-full-research-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Coverage" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-markets"> <span>Technology Markets</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-research-coverage-digital-business-subtree" data-icon-before="arrow-head"> <span>Digital Business</span> </a> <ul id="side-content-nav-full-research-coverage-digital-business-subtree" role="group" data-header-treeview-level="3" aria-label="Digital Business" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/digital-business"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/digital-business/digital-enterprise"> <span>Digital Enterprise</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/digital-business/digital-consumer"> <span>Digital Consumer</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/industry"> <span>Industry</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-research-tech-buyer-subtree" data-icon-before="arrow-head"> <span>Tech Buyer</span> </a> <ul id="side-content-nav-full-research-tech-buyer-subtree" role="group" data-header-treeview-level="2" aria-label="Tech Buyer" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/techmatch"> <span>TechMatch</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/research-and-advisory"> <span>Research & Advisory</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/leadership-and-development"> <span>Leadership & Development</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/metrics"> <span>Metrics</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-research-emerging-vendor-subtree" data-icon-before="arrow-head"> <span>Emerging Vendor</span> </a> <ul id="side-content-nav-full-research-emerging-vendor-subtree" role="group" data-header-treeview-level="2" aria-label="Emerging Vendor" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/early-market-players"> <span>Early Market Players</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/market-intelligence-seekers"> <span>Market Intelligence Seekers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/business-expansion-architects"> <span>Business Expansion Architects</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/investment-research"> <span>Investment Research</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-data-analytics-subtree" data-icon-before="arrow-head"> <span>Data & Analytics</span> </a> <ul id="side-content-nav-full-data-analytics-subtree" role="group" data-header-treeview-level="1" aria-label="Data & Analytics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-data-analytics-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-data-analytics-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/black-book"> <span>Black Book</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/channel-partner-ecosystem"> <span>Channel Partner Ecosystem</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/product/velocity-sales-intelligence"> <span>IDC Velocity</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/services-contracts-database"> <span>Services Contracts Database</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/spending-guide"> <span>Spending Guide</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/tracker"> <span>Tracker<sup>®</sup></span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/wallet"> <span>Wallet</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-subtree" data-icon-before="arrow-head"> <span>Custom Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-subtree" role="group" data-header-treeview-level="1" aria-label="Custom Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/business-value"> <span>Business Value</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/content-marketing-services"> <span>Content Marketing Services</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/custom-analytics"> <span>Custom Analytics</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/licensed-and-customized-marketing-content"> <span>Licensed & Customized Content</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/partnering"> <span>Partnering</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/sales-enablement"> <span>Sales Enablement</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/strategic-market-insights"> <span>Strategic Market Insights</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/thought-leadership"> <span>Thought Leadership</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-events-subtree" data-icon-before="arrow-head"> <span>Events</span> </a> <ul id="side-content-nav-full-events-subtree" role="group" data-header-treeview-level="1" aria-label="Events" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events/become-a-sponsor"> <span>Become a Sponsor</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/analysts"> <span>Our Analysts</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-about-subtree" data-icon-before="arrow-head"> <span>About IDC</span> </a> <ul id="side-content-nav-full-about-subtree" role="group" data-header-treeview-level="1" aria-label="About IDC" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/leadership"> <span>Leadership</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/research-methodologies"> <span>Research Methodologies</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/careers"> <span>Careers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/offices"> <span>Offices</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-resources-subtree" data-icon-before="arrow-head"> <span>Resources</span> </a> <ul id="side-content-nav-full-resources-subtree" role="group" data-header-treeview-level="1" aria-label="Resources" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="https://blogs.idc.com"> <span>Blog</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/events-webinars"> <span>Events & Webinars</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/press-releases"> <span>Press Releases</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-resources-trending-subtree" data-icon-before="arrow-head"> <span>Trending Topics</span> </a> <ul id="side-content-nav-full-resources-trending-subtree" role="group" data-header-treeview-level="2" aria-label="Trending Topics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-resources-trending-gen-ai-subtree" data-icon-before="arrow-head"> <span>Generative AI</span> </a> <ul id="side-content-nav-full-resources-trending-gen-ai-subtree" role="group" data-header-treeview-level="3" aria-label="Generative AI" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/generative-ai"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/generative-ai/use-cases"> <span>Use Cases</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/sustainability"> <span>Sustainability</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/myidc"> <span>MyIDC</span> </a> </li> </ul> </nav> </div> <main class="idc-main" > <div class="side-content-wrapper grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="side-content-nav-wrapper cell large-2"> <nav data-header-treeview class="side-content-nav" data-skip-link="Section navigation"> <ul class="side-content-nav-list" role="tree"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/"> <span>Home</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-research-subtree" data-icon-before="arrow-head"> <span>Research</span> </a> <ul id="side-content-nav-side-research-subtree" role="group" data-header-treeview-level="1" aria-label="Research" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-side-research-coverage-subtree" data-icon-before="arrow-head"> <span>Coverage</span> </a> <ul id="side-content-nav-side-research-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Coverage" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-markets"> <span>Technology Markets</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-research-coverage-digital-business-subtree" data-icon-before="arrow-head"> <span>Digital Business</span> </a> <ul id="side-content-nav-side-research-coverage-digital-business-subtree" role="group" data-header-treeview-level="3" aria-label="Digital Business" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/digital-business"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/digital-business/digital-enterprise"> <span>Digital Enterprise</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/digital-business/digital-consumer"> <span>Digital Consumer</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/industry"> <span>Industry</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-research-tech-buyer-subtree" data-icon-before="arrow-head"> <span>Tech Buyer</span> </a> <ul id="side-content-nav-side-research-tech-buyer-subtree" role="group" data-header-treeview-level="2" aria-label="Tech Buyer" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/techmatch"> <span>TechMatch</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/research-and-advisory"> <span>Research & Advisory</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/leadership-and-development"> <span>Leadership & Development</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/metrics"> <span>Metrics</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-research-emerging-vendor-subtree" data-icon-before="arrow-head"> <span>Emerging Vendor</span> </a> <ul id="side-content-nav-side-research-emerging-vendor-subtree" role="group" data-header-treeview-level="2" aria-label="Emerging Vendor" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/early-market-players"> <span>Early Market Players</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/market-intelligence-seekers"> <span>Market Intelligence Seekers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/business-expansion-architects"> <span>Business Expansion Architects</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/investment-research"> <span>Investment Research</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-data-analytics-subtree" data-icon-before="arrow-head"> <span>Data & Analytics</span> </a> <ul id="side-content-nav-side-data-analytics-subtree" role="group" data-header-treeview-level="1" aria-label="Data & Analytics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-side-data-analytics-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-side-data-analytics-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/black-book"> <span>Black Book</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/channel-partner-ecosystem"> <span>Channel Partner Ecosystem</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/product/velocity-sales-intelligence"> <span>IDC Velocity</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/services-contracts-database"> <span>Services Contracts Database</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/spending-guide"> <span>Spending Guide</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/tracker"> <span>Tracker<sup>®</sup></span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/wallet"> <span>Wallet</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-custom-solutions-subtree" data-icon-before="arrow-head"> <span>Custom Solutions</span> </a> <ul id="side-content-nav-side-custom-solutions-subtree" role="group" data-header-treeview-level="1" aria-label="Custom Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-side-custom-solutions-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-side-custom-solutions-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/business-value"> <span>Business Value</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/content-marketing-services"> <span>Content Marketing Services</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/custom-analytics"> <span>Custom Analytics</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/licensed-and-customized-marketing-content"> <span>Licensed & Customized Content</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/partnering"> <span>Partnering</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/sales-enablement"> <span>Sales Enablement</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/strategic-market-insights"> <span>Strategic Market Insights</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/thought-leadership"> <span>Thought Leadership</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-events-subtree" data-icon-before="arrow-head"> <span>Events</span> </a> <ul id="side-content-nav-side-events-subtree" role="group" data-header-treeview-level="1" aria-label="Events" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events/become-a-sponsor"> <span>Become a Sponsor</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/analysts"> <span>Our Analysts</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-about-subtree" data-icon-before="arrow-head"> <span>About IDC</span> </a> <ul id="side-content-nav-side-about-subtree" role="group" data-header-treeview-level="1" aria-label="About IDC" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/leadership"> <span>Leadership</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/research-methodologies"> <span>Research Methodologies</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/careers"> <span>Careers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/offices"> <span>Offices</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-resources-subtree" data-icon-before="arrow-head"> <span>Resources</span> </a> <ul id="side-content-nav-side-resources-subtree" role="group" data-header-treeview-level="1" aria-label="Resources" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="https://blogs.idc.com"> <span>Blog</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/events-webinars"> <span>Events & Webinars</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/press-releases"> <span>Press Releases</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-side-resources-trending-subtree" data-icon-before="arrow-head"> <span>Trending Topics</span> </a> <ul id="side-content-nav-side-resources-trending-subtree" role="group" data-header-treeview-level="2" aria-label="Trending Topics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-resources-trending-gen-ai-subtree" data-icon-before="arrow-head"> <span>Generative AI</span> </a> <ul id="side-content-nav-side-resources-trending-gen-ai-subtree" role="group" data-header-treeview-level="3" aria-label="Generative AI" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/generative-ai"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/generative-ai/use-cases"> <span>Use Cases</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/sustainability"> <span>Sustainability</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/myidc"> <span>MyIDC</span> </a> </li> </ul> </nav> </div> <div class="side-content cell large-10" data-skip-link="main"> <div class="hero grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div data-clickable class="cell medium-7"> <div class="cell-text"> <h1 class="hero-title">Accelerate Digital Outcomes with Trusted Insights</h1> <p class="fs-large">Gain access to expert guidance for technology leaders with our robust leadership and development programs, industry-leading research and advisory services, and objective market data from our global analysts, all with easy, flexible access.</p> </div> <div class="cell-actions"> <a href="https://info.idc.com/tb-contact-us.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-tb-contact-us-tb-site&utm_idc=idh-0-idcus" data-button="primary"> Contact Us </a> </div> </div> <div class="cell medium-5 cell-image" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/tech-buyer/home/tb-hero-s.jpg?guid=48c6e964-addb-47d6-a0c1-49d04dd31798, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/tech-buyer/home/tb-hero-m.jpg?guid=7b724592-cba9-46be-a90e-e0cc21c9226e, medium]"></div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h2 id="heading_role_tabs">Explore Technology Leader Solutions Based on Your Role</h2> <p>Select your role and top priorities to find out how IDC can help.</p> </div> </div> <div class="cell"> <div data-tabs data-tabs-sharable class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div data-tabs-menu aria-labelledby="heading_role_tabs"> <div class="h3" data-tabs-header>IT Leaders</div> <div class="h3" data-tabs-header>Business Leaders</div> <div class="h3" data-tabs-header>Digital Leaders</div> <div class="h3" data-tabs-header>IT Procurement & Sourcing Leaders</div> </div> </div> <div class="cell"> <div data-tabs-panel> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-5 cell-image" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/tech-buyer/home/tb-hero-tab1-s.jpg?guid=341d5f69-c291-47f2-a764-f7bdda753d1f, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/tech-buyer/home/tb-hero-tab1.jpg?guid=3eefc1fa-32b9-4d23-b27c-a884f0a34e63, medium]"></div> <div class="cell medium-7"> <div class="cell-text"> <h3 class="h4">Top priorities:</h3> <ul> <li> <a href="/research/tech-buyer/research-and-advisory" data-link="secondary"> Align IT Strategy to Meet Goals </a> </li> <li> <a href="/research/industry" data-link="secondary"> Optimize IT Strategy with Proven Insights </a> </li> <li> <a href="/research/tech-buyer/metrics" data-link="secondary"> Position Company Success against Benchmark Data </a> </li> <li> <a href="/research/tech-buyer/leadership-and-development" data-link="secondary"> Develop Optimal Procedures with Business Leaders </a> </li> </ul> <p> <small> Interested in Learning More? <a data-link="secondary" href="https://info.idc.com/iep-contact-us-form.html"> Contact Us </a> . </small> </p> </div> </div> </div> </div> <div data-tabs-panel> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-5 cell-image" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/tech-buyer/home/tb-hero-tab2-s.jpg?guid=6d82f92a-4d47-486e-aec3-abfaeb7dc67a, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/tech-buyer/home/tb-hero-tab2.jpg?guid=c08497ee-f1ca-46df-8050-32862279547c, medium]"></div> <div class="cell medium-7"> <div class="cell-text"> <h3 class="h4">Top priorities:</h3> <ul> <li> <a href="/research/tech-buyer/research-and-advisory" data-link="secondary"> Meet Company Goals with Results-Driven Solutions </a> </li> <li> <a href="/research/industry" data-link="secondary"> Equip Your Organization with the Latest Research and Trends in your Industry </a> </li> <li> <a href="/research/tech-buyer/metrics" data-link="secondary"> Use Data-Driven Insights to Align Your Company’s Positioning with your Goals </a> </li> <li> <a href="/research/tech-buyer/leadership-and-development" data-link="secondary"> Advance Your Team with Counsel from Executive Leaders </a> </li> </ul> <p> <small> Interested in Learning More? <a data-link="secondary" href="https://info.idc.com/iep-contact-us-form.html"> Contact Us </a> . </small> </p> </div> </div> </div> </div> <div data-tabs-panel> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-5 cell-image" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/tech-buyer/home/tb-hero-tab3-s.jpg?guid=7eacab12-1f18-4965-96f7-722d0dfc64b7, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/tech-buyer/home/tb-hero-tab3.jpg?guid=9c72bb80-9f69-4d2a-8373-8d399fc38950, medium]"></div> <div class="cell medium-7"> <div class="cell-text"> <h3 class="h4">Top priorities:</h3> <ul> <li> <a href="/research/tech-buyer/research-and-advisory" data-link="secondary"> Drive Digital Growth with Expert Guidance </a> </li> <li> <a href="/research/industry" data-link="secondary"> Foster Growth and Innovation with the Latest Industry Research </a> </li> <li> <a href="/research/tech-buyer/metrics" data-link="secondary"> Innovate with Trusted Research </a> </li> <li> <a href="/research/tech-buyer/leadership-and-development" data-link="secondary"> Elevate Company Success from Peer Guidance </a> </li> </ul> <p> <small> Interested in Learning More? <a data-link="secondary" href="https://info.idc.com/iep-contact-us-form.html"> Contact Us </a> . </small> </p> </div> </div> </div> </div> <div data-tabs-panel> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-5 cell-image" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/tech-buyer/home/tb-hero-tab4-s.jpg?guid=dabf83d5-7105-4ddf-a8d2-4ff391ee19f1, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/tech-buyer/home/tb-hero-tab4.jpg?guid=11c622f4-328f-436d-96e9-b146a1ded2c1, medium]"></div> <div class="cell medium-7"> <div class="cell-text"> <h3 class="h4">Top priorities:</h3> <ul> <li> <a href="/research/tech-buyer/research-and-advisory" data-link="secondary"> Make Better Decisions with Better Data </a> </li> <li> <a href="/research/industry" data-link="secondary"> Make Informed Decisions with our Industry Expertise </a> </li> <li> <a href="/research/tech-buyer/metrics" data-link="secondary"> Improve Your Vendor Relationships & Contracts with Confidence </a> </li> <li> <a href="/research/tech-buyer/leadership-and-development" data-link="secondary"> Make Decisions with Peer Insight </a> </li> <li> <a href="/research/tech-buyer/techmatch" data-link="secondary"> Confidently & Quickly Select the Right Software Vendors </a> </li> </ul> <p> <small> Interested in Learning More? <a data-link="secondary" href="https://info.idc.com/iep-contact-us-form.html"> Contact Us </a> . </small> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h2>IDC Technology Buyer Products</h2> </div> </div> <div class="cell"> <ul class="grid-x grid-margin-x grid-margin-y grid-padding-x grid-padding-y"> <li data-clickable class="cell bg-grey medium-6"> <div class="grid-x grid-margin-x grid-margin-y align-middle"> <div class="cell shrink"> <i data-icon="people-ai" data-icon-size="xxl" class="fc-blue"></i> </div> <div class="cell auto"> <div class="cell-text"> <h3>Software Sourcing</h3> <p class="fs-large">Optimize your processes with AI</p> </div> <div class="cell-actions"> <a href="/research/tech-buyer/techmatch" data-link="primary" data-icon-after="arrow-head">Learn more<span class="show-for-sr"> Software Sourcing</span></a> </div> </div> </div> </li> <li data-clickable class="cell bg-grey medium-6"> <div class="grid-x grid-margin-x grid-margin-y align-middle"> <div class="cell shrink"> <i data-icon="people-global" data-icon-size="xxl" class="fc-blue"></i> </div> <div class="cell auto"> <div class="cell-text"> <h3>Research & Advisory</h3> <p class="fs-large">The Right Information for Every Stage of Your Needs</p> </div> <div class="cell-actions"> <a href="/research/tech-buyer/research-and-advisory" data-link="primary" data-icon-after="arrow-head">Learn more<span class="show-for-sr"> Research & Advisory</span></a> </div> </div> </div> </li> <li data-clickable class="cell bg-grey medium-6"> <div class="grid-x grid-margin-x grid-margin-y align-middle"> <div class="cell shrink"> <i data-icon="people-stairs" data-icon-size="xxl" class="fc-blue"></i> </div> <div class="cell auto"> <div class="cell-text"> <h3>Leadership & Development</h3> <p class="fs-large">Enhance Your Executive Business Leadership Skills</p> </div> <div class="cell-actions"> <a href="/research/tech-buyer/leadership-and-development" data-link="primary" data-icon-after="arrow-head">Learn more<span class="show-for-sr"> Leadership & Development</span></a> </div> </div> </div> </li> <li data-clickable class="cell bg-grey medium-6"> <div class="grid-x grid-margin-x grid-margin-y align-middle"> <div class="cell shrink"> <i data-icon="target-hit" data-icon-size="xxl" class="fc-blue"></i> </div> <div class="cell auto"> <div class="cell-text"> <h3>Metrics</h3> <p class="fs-large">Objective Advice to Support Business Goals</p> </div> <div class="cell-actions"> <a href="/research/tech-buyer/metrics" data-link="primary" data-icon-after="arrow-head">Learn more<span class="show-for-sr"> Metrics</span></a> </div> </div> </div> </li> </ul> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h2>Hear What Other Tech Leaders Are Saying</h2> </div> </div> <div class="cell bg-blue large-5 flex-container align-middle"> <div class="grid-x grid-padding-x grid-padding-y"> <div class="cell"> <div class="cell-text text-center"> <p class="fs-large"> <i>“I attribute a lot of the success of my leadership team to the coaching that IDC paired them up with. Because of the one-on-one coaching, I have seen my team grow and polish their executive presence, leadership skills and emotional intelligence.”</i> </p> </div> </div> </div> </div> <div class="cell bg-grey large-7"> <div class="grid-x"> <div data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/tech-buyer/home/customer_story_S.jpg?guid=a87859ca-f2d2-4014-91ab-5b8a2bd39472, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/tech-buyer/home/customer_story_M.jpg?guid=407eea19-3f38-44eb-a48e-dca1a1c3c949, medium]" class="cell medium-6 cell-image image-top medium-image-left"></div> <div data-clickable class="cell medium-6"> <div class="grid-x grid-padding-y grid-padding-x"> <div class="cell"> <div class="cell-text"> <h3 id="cs-heading"> <span data-tag="left">Customer Story</span> TruStone Financial: Creating Exceptional Financial Experiences Starts With Investing in Our People </h3> </div> <div class="cell-actions"> <a aria-labelledby="cs-heading" target="_blank" href="https://cdn.idc.com/COMMONS/ATTACHMENTS/CORP/research/tech-buyer/IDC-Tech-Buyer-Customer-Success-Story-TruStone-5142024.pdf?guid=5ef56e84-aa6f-4cb8-b3db-265b2bc11ac1" data-link="primary" data-icon-after="arrow-head"> Learn More </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-6 large-7"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h2>Related Resources</h2> <p class="fs-large">For more examples of actionable insights from IDC analysts visit our <a href="/resource-center" data-link="secondary">Resource Center</a>.</p> </div> </div> <div data-clickable class="cell"> <div class="cell-text"> <h3>Get the Guidance You Need to Become a "Future Enterprise"</h3> <a href="/research/tech-buyer/research-and-advisory/planning-guides" data-link="primary" data-icon-before="arrow-head">visit planning guide</a> </div> </div> <div data-clickable class="cell"> <div class="cell-text"> <h3>Access strategic priorities per industry with use cases</h3> <a href="https://bit.ly/41aKWD7" data-link="primary" data-icon-before="arrow-head">Explore DX USE CASE</a> </div> </div> <div data-clickable class="cell"> <div class="cell-text"> <h3>The Future of AI in IT Procurement</h3> <a href="https://info.idc.com/ai-in-procurement-lp.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-ai-in-procurement-ebook-tb-site-about-page&utm_content=tb-site-about-page&utm_idc=idh-tb-site-about-page-idcus" data-link="primary" data-icon-before="arrow-head">Download eBook</a> </div> </div> <div data-clickable class="cell"> <div class="cell-text"> <h3>How Is AI Shaping Industries of the Future?</h3> <a href="https://info.idc.com/industry-insights-ebook.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-industry-insights-ebook-tb-site-about-page&utm_content=tb-site-about-page&utm_idc=idh-tb-site-about-page-idcus" data-link="primary" data-icon-before="arrow-head">Download eBook</a> </div> </div> </div> </div> <div class="cell medium-6 large-5"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <h2>Upcoming Events/Webinars</h2> </div> <div class="cell bg-border"> <div class="grid-x grid-padding-x grid-padding-y"> <div data-clickable class="cell"> <div class="cell-text"> <h3 id="heading-ev-1">Sourcing Software in 2025 – Time To Start Over?</h3> <p class="fs-large">LinkedIn Live Fireside Chat | Wednesday, February 19, 12PM/ET</p> </div> <div class="cell-actions align-right"> <a aria-labelledby="heading-ev-1" href="https://www.linkedin.com/events/sourcingsoftwarein2025-timetost7290436481553186816/theater/" data-link="primary" data-icon-after="arrow-head">Register now</a> </div> </div> <div data-clickable class="cell"> <div class="cell-text"> <h3 id="heading-ev-1">3 Simple Steps To Transform Your Software Sourcing Process</h3> <p class="fs-large">Webinar | Thursday, March 13, 12PM/ET </p> </div> <div class="cell-actions align-right"> <a aria-labelledby="heading-ev-1" href="https://events.zoom.us/ev/AjZvtMVYpJB3kaztdnqglDrJw5VkV2d9STzHYmPAAwRsQyvXkEVs~AmR-JU1tfuOz0d4A63hjouFoRQpwp4mRVKHmM1UIVnihlPEOZUFZ80TCP3CMb5t8FYKctvsOVMlGX5EE7jDhHcvM7w" data-link="primary" data-icon-after="arrow-head">Register now</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div data-clickable class="cell bg-grey"> <div class="medium-cell-actions-horizontal grid-x grid-padding-y grid-padding-x align-middle"> <div class="cell medium-auto"> <div class="cell-text"> <h2>Interested in learning more about IDC’s Tech Buyer solutions?</h2> </div> </div> <div class="cell medium-shrink"> <div class="cell-actions"> <a href="https://info.idc.com/tb-contact-us.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-tb-contact-us-tb-site&utm_idc=idh-0-idcus" data-button="primary">Contact Us</a> </div> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container" style="padding-top: 0"></div> </div> </div> </div> </div> </div> </main> <footer class="footer grid-root fc-white" data-skip-link="footer" data-gtm-root="Footer"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y align-justify"> <div class="address-wrapper cell small-12 large-shrink"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <a class="logo-anchor" href="/"> <span class="show-for-sr">Home</span> <img class="logo-img" alt="IDC Logo; a globe followed by the letters 'IDC'" src="/COMMONS/IMAGES/IDC_LOGO_Header_White_Color.svg"/> </a> </div> <div class="cell"> <address> <p>IDC Corporate<br>140 Kendrick Street<br>Building B, Needham, MA 02494</p> <a data-link="secondary-inverted" href="tel:+1 508 872 8200">+1 508 872 8200</a> </address> </div> </div> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Products</h2> <ul> <li> <a data-link="secondary-inverted" href="/research">Research</a> </li> <li> <a data-link="secondary-inverted" href="/data-analytics">Data & Analytics</a> </li> <li> <a data-link="secondary-inverted" href="/custom-solutions">Custom Solutions</a> </li> <li> <a data-link="secondary-inverted" href="/events">Events</a> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Company</h2> <ul> <li> <a data-link="secondary-inverted" href="/about">About IDC</a> </li> <li> <a data-link="secondary-inverted" href="/analysts">Analysts</a> </li> <li> <a data-link="secondary-inverted" href="/about/careers">Careers</a> </li> <li> <a data-link="secondary-inverted" href="/about/offices">Offices</a> </li> <li> <a data-link="secondary-inverted" href="/contact">Contact Us</a> </li> <li> <button data-link="secondary-inverted" data-modal-trigger="idg-environmental-policy">IDG Environmental Policy</button> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Resources</h2> <ul> <li> <a data-link="secondary-inverted" href="/myidc">myIDC</a> </li> <li> <a data-link="secondary-inverted" href="/resource-center/events-webinars">Events & Webinars</a> </li> <li> <a data-link="secondary-inverted" href="https://blogs.idc.com">Blog</a> </li> <li> <a data-link="secondary-inverted" href="/resource-center">Resource Center</a> </li> <li> <a data-link="secondary-inverted" href="/about/rss">RSS/Feeds</a> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Social Media</h2> <ul> <li> <a data-link="secondary-inverted" href="https://www.linkedin.com/company/idc/">IDC on LinkedIn</a> </li> <li> <a data-link="secondary-inverted" href="https://www.twitter.com/IDC">IDC on X</a> </li> </ul> </div> <div class="cell small-12 divider"></div> <div class="cell small-12"> <div class="grid-x grid-margin-x grid-margin-y align-justify"> <div class="cell show-for-large large-shrink"> <p>Copyright 2025 IDC. All rights reserved.</p> </div> <div class="cell small-12 large-shrink"> <h2><span class="show-for-sr">Legal Links</span></h2> <ul class="legal-links"> <li><a data-link="secondary-inverted" href="/about/privacy">Privacy Policy</a></li> <li><a data-link="secondary-inverted" href="/about/ccpa">CCPA</a></li> <li><a data-link="secondary-inverted" href="https://info.idc.com/email-subscription.html">Subscribe</a></li> <li><a data-link="secondary-inverted" href="/unsubscribe">Unsubscribe</a></li> <li><a data-link="secondary-inverted" href="/about/termsofuse">Terms of Use</a></li> </ul> </div> <div class="cell hide-for-large small-12"> <p>Copyright 2025 IDC. <br class="show-for-large">All rights reserved.</p> </div> </div> </div> </div> </div> </footer> <div data-modal="idg-environmental-policy" data-modal-sharable data-modal-width="1000"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h2>IDG Environmental Policy</h2> <p>International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.</p> <h3>We fulfill this mission by a commitment to:</h3> <ul> <li>Encouraging all partners to share in our mission</li> <li>Understanding environmental issues and sharing information with our partners</li> <li>Recognizing that fiscal responsibility is essential to our environmental future</li> <li>Instilling environmental responsibility as a corporate value</li> <li>Developing innovative and flexible solutions to bring about change</li> <li>Using our platforms and position in the IT industry to promote sustainability</li> <li>Minimize air travel to help reduce our impact on the environment</li> <li>Minimize use of materials and energy consumption in our offices</li> <li>Create a working environment that efficiently uses our office space</li> <li>Develop and maintain a hybrid working model that benefits both our employees and business partners</li> <li>Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office</li> <li>Engaging employees and promoting active participation in environmental and sustainability initiatives</li> </ul> </div> </div> </div> </div> <script> const SUI_TRANSLATIONS = { "error": "Error", "optional": "optional", "of": "of", "clear_all": "Clear All", "applied": "applied", "filters": "Filters", "apply_filters": "Apply Filters", "skip_to": "Skip to", "form_step": "Form step", "validation.required": "This field is required.", "validation.captcha.required": "Please verify the reCAPTCHA field", "validation.email.invalid": "Please enter a valid email address.", "validation.email.business": "Please use your business email address", "modal.opens_dialog": "Opens dialog", "modal.close_dialog": "Close dialog", "modal.bottom_wrap": "You have reached the bottom of the dialog. Focus is being moved to the close button.", "modal.embed_content": "dialog embedded content", "video": "video", "loading": "Loading", "current_page": "Current page", "main": "Main", "site": "Site", "section": "Section", "navigation": "Navigation", "same_page_link": "Same page link", "scroll_to_left": "Scroll to left", "scroll_to_right": "Scroll to right", "current_region": "Current region", "selected_options": "Selected options", "cancel": "Cancel", "done": "Done", "content_listing.no_results": "No results found.", "content_listing.no_more_results": "No more results found.", "content_listing.data_server_error": "There was an error while retrieving data from the server.", "content_listing.new_results_added": "new results have been added to the listing.", "content_listing.focus_moved": "Focus is being moved to the first new item.", "try_again_later": "Please try again later." }; </script> <script src="https://cdn.idc.com/downloads/shard-ui.min.js?v=9"></script> </body> </html>