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Sports Tomorrow Congress | MWC Barcelona

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Involved&quot;,&quot;slug&quot;:&quot;1&quot;,&quot;dateCreated&quot;:&quot;2022-05-24T13:51:40+00:00&quot;,&quot;dateUpdated&quot;:&quot;2024-11-14T23:17:40+00:00&quot;,&quot;dateLastMerged&quot;:null,&quot;dateDeleted&quot;:null,&quot;deletedWithOwner&quot;:null,&quot;root&quot;:1,&quot;lft&quot;:26,&quot;rgt&quot;:27,&quot;level&quot;:1,&quot;trashed&quot;:false,&quot;isNewForSite&quot;:false,&quot;forceSave&quot;:false,&quot;parentId&quot;:null,&quot;canonicalId&quot;:1150907,&quot;cpEditUrl&quot;:null,&quot;isDraft&quot;:false,&quot;isRevision&quot;:false,&quot;isUnpublishedDraft&quot;:false,&quot;ref&quot;:null,&quot;status&quot;:&quot;enabled&quot;,&quot;url&quot;:&quot;https:\/\/www.mwcbarcelona.com\/get-involved&quot;}]}"></div> <div class="px-16 lg:px-0 lg:flex lg:flex-row lg:justify-end lg:items-center"> <ul class="block w-full relative text-sm font-medium uppercase navigation main-nav z-10 lg:w-auto lg:flex lg:justify-end lg:items-center focus:outline-none" role="navigation" aria-label="Main"> <li class="nav-top-level-node group text-left "> <a href="" class="has-children pointer-events-none peer block lg:inline-block lg:-mb-px px-4 py-5 lg:text-center" aria-haspopup="true" data-url="" role="heading" > <span class="top-node">Attend</span> <i class="opacity-0 transition-all duration-300 fa fa-arrow-right lg:hidden"></i> </a> <ul class="lg:max-w-xs before:content-[&quot;&quot;] before:absolute before:top-[-8px] before:left-[1.8rem] before:width-0 before:height-0 before:border-[9px] before:border-t-0 before:!border-l-transparent before:!border-r-transparent before:!border-b-white !mt-[-5px] hidden z-50 w-full px-2 mt-2 transform left-1/2 sm:px-0 peer-focus:block peer-focus-within:block group-focus-within:block group-hover:block lg:absolute lg:px-0 lg:mt-0" aria-expanded="false" aria-label="Attend submenu" > <li class="relative flex overflow-hidden"> <div class="w-full bg-white text-darkNavy lg:w-auto px-6 py-3 normal-case"> <ul class="flex-col lg:flex"> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/attend" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Attend</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/passes" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Passes</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> </ul> </div> </li> </ul> </li> <li class="nav-top-level-node group text-left "> <a href="" class="has-children pointer-events-none peer block lg:inline-block lg:-mb-px px-4 py-5 lg:text-center" aria-haspopup="true" data-url="" role="heading" > <span class="top-node">Plan Your Visit</span> <i class="opacity-0 transition-all duration-300 fa fa-arrow-right lg:hidden"></i> </a> <ul class="lg:max-w-xs before:content-[&quot;&quot;] before:absolute before:top-[-8px] before:left-[1.8rem] before:width-0 before:height-0 before:border-[9px] before:border-t-0 before:!border-l-transparent before:!border-r-transparent before:!border-b-white !mt-[-5px] hidden z-50 w-full px-2 mt-2 transform left-1/2 sm:px-0 peer-focus:block peer-focus-within:block group-focus-within:block group-hover:block lg:absolute lg:px-0 lg:mt-0" aria-expanded="false" aria-label="Plan Your Visit submenu" > <li class="relative flex overflow-hidden"> <div class="w-full bg-white text-darkNavy lg:w-auto px-6 py-3 normal-case"> <ul class="flex-col lg:flex"> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/plan-your-visit" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Plan your visit</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/hotels" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Hotels</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/plan-your-visit/explore-barcelona" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Explore Barcelona</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> </ul> </div> </li> </ul> </li> <li class="nav-top-level-node group text-left "> <a href="" class="has-children pointer-events-none peer block lg:inline-block lg:-mb-px px-4 py-5 lg:text-center" aria-haspopup="true" data-url="" role="heading" > <span class="top-node">Agenda</span> <i class="opacity-0 transition-all duration-300 fa fa-arrow-right lg:hidden"></i> </a> <ul class="lg:max-w-xs before:content-[&quot;&quot;] before:absolute before:top-[-8px] before:left-[1.8rem] before:width-0 before:height-0 before:border-[9px] before:border-t-0 before:!border-l-transparent before:!border-r-transparent before:!border-b-white !mt-[-5px] hidden z-50 w-full px-2 mt-2 transform left-1/2 sm:px-0 peer-focus:block peer-focus-within:block group-focus-within:block group-hover:block lg:absolute lg:px-0 lg:mt-0" aria-expanded="false" aria-label="Agenda submenu" > <li class="relative flex overflow-hidden"> <div class="w-full bg-white text-darkNavy lg:w-auto px-6 py-3 normal-case"> <ul class="flex-col lg:flex"> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/agenda" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Sessions</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/agenda/speakers" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Speakers</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/themes" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Themes</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/connected-industries" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Connected Industries</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/diversity4tech" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Diversity4Tech</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/talent-arena" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Talent Arena</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/sports-tomorrow-congress" class="text-secondary lg:text-secondary group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" aria-current="page" > <span>Sports Tomorrow Congress</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> </ul> </div> </li> </ul> </li> <li class="nav-top-level-node group text-left "> <a href="" class="has-children pointer-events-none peer block lg:inline-block lg:-mb-px px-4 py-5 lg:text-center" aria-haspopup="true" data-url="" role="heading" > <span class="top-node">Exhibitors</span> <i class="opacity-0 transition-all duration-300 fa fa-arrow-right lg:hidden"></i> </a> <ul class="lg:max-w-xs before:content-[&quot;&quot;] before:absolute before:top-[-8px] before:left-[1.8rem] before:width-0 before:height-0 before:border-[9px] before:border-t-0 before:!border-l-transparent before:!border-r-transparent before:!border-b-white !mt-[-5px] hidden z-50 w-full px-2 mt-2 transform left-1/2 sm:px-0 peer-focus:block peer-focus-within:block group-focus-within:block group-hover:block lg:absolute lg:px-0 lg:mt-0" aria-expanded="false" aria-label="Exhibitors submenu" > <li class="relative flex overflow-hidden"> <div class="w-full bg-white text-darkNavy lg:w-auto px-6 py-3 normal-case"> <ul class="flex-col lg:flex"> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/exhibitors" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Exhibitors List</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/exhibitors/pavilions" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Pavilions</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/exhibitors/digital-planet" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Digital Planet</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/become-a-sponsor-or-exhibitor" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Become an Exhibitor or Sponsor</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> </ul> </div> </li> </ul> </li> <li class="nav-top-level-node group text-left "> <a href="" class="has-children pointer-events-none peer block lg:inline-block lg:-mb-px px-4 py-5 lg:text-center" aria-haspopup="true" data-url="" role="heading" > <span class="top-node">About</span> <i class="opacity-0 transition-all duration-300 fa fa-arrow-right lg:hidden"></i> </a> <ul class="lg:max-w-xs before:content-[&quot;&quot;] before:absolute before:top-[-8px] before:left-[1.8rem] before:width-0 before:height-0 before:border-[9px] before:border-t-0 before:!border-l-transparent before:!border-r-transparent before:!border-b-white !mt-[-5px] hidden z-50 w-full px-2 mt-2 transform left-1/2 sm:px-0 peer-focus:block peer-focus-within:block group-focus-within:block group-hover:block lg:absolute lg:px-0 lg:mt-0" aria-expanded="false" aria-label="About submenu" > <li class="relative flex overflow-hidden"> <div class="w-full bg-white text-darkNavy lg:w-auto px-6 py-3 normal-case"> <ul class="flex-col lg:flex"> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/about" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>About</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/sponsors-partners" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Sponsors and Partners</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/ministerial" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>GSMA Ministerial Programme</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> 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blocks --> <header class="container relative z-[1] px-4 pt-4 pb-4 mx-auto block-titleWithImage header-block-id-2525100" data-background-image="https://event-assets.gsma.com/Header-Images/_AUTOxAUTO_crop_center-center_60_none/fcbstc-bg-footer.jpeg" data-block-type="titleWithImage"> <div class="container px-4 mx-auto"> <div class="flex flex-col flex-wrap items-center justify-around order-last mx-auto md:flex-row md:order-first"> <div class="w-full mt-20 "> <h1 class="text-3xl font-hairline leading-none text-white lg:text-5xl font-heading mb-6"> <span id='sports-tomorrow-congress' class='font-black text-4xl lg:text-6xl block'>Sports Tomorrow Congress</span> by Barça Innovation Hub </h1> <div class="message w-full md:w-1/2 mt-6 mb-16 text-base lg:text-lg text-white"> The cutting edge of sports tech is proud to have a home at the world's largest and most influential connectivity event, MWC Barcelona. </div> </div> </div> </div> </header> </div> </header> <main id="maincontent"> <!-- Homepage Announcement --> <!-- Content blocks --> <section id="" data-unique-id="5df0e8f2-a96f-47e5-a588-e79af6e993c4" data-block-type="textWithImage" class="w-full bg-cover bg-dark text-white text-block-id-2525101" style=""> <div class="sm:py-8 sm:px-4 sm:pb-12 sm:flex-row container flex flex-col justify-between w-full mx-auto lg:pt-0"> <div class="sm:w-1/2 customwidth-2525101-33"> <div class="mt-8 lg:mt-16 p-0 mb-0 customwidth-2525101-99 "> <img src="/cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Sports-Tomorrow-2024-Logo.png" srcset="/cdn-cgi/image/f=auto,w=640,h=auto/https://event-assets.gsma.com/Sports-Tomorrow-2024-Logo.png 640w, /cdn-cgi/image/f=auto,w=800,h=auto/https://event-assets.gsma.com/Sports-Tomorrow-2024-Logo.png 800w, /cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Sports-Tomorrow-2024-Logo.png 504w" sizes="(min-width:640px) 800px, 100vw" width="504" height="152" alt="" loading="lazy" class="" /> </div> </div> <div class=" md:w-1/2 sm:w-1/2 customwidth-2525101-67 flex items-center"> <div class="flex flex-col w-full p-8 mb-0 lg:p-16 lg:pb-0"> <div class="text-sm lg:text-base mb-0 wysiwyg"><p>As data-powered insights continue to transform and expand the sports industry, leading global clubs like FC Barcelona are becoming technology pioneers – with far-reaching impact.</p><p>The co-location of <a href="https://sportstomorrow.fcbarcelona.com/">Sports Tomorrow Congress</a> at MWC Barcelona 2025 provides a thrilling platform of opportunity for businesses and stakeholders in the sports and technology ecosystem – to convene, make deals and launch new products.</p></div> </div> </div> </div> </section> <style> @media (min-width: 640px) { .customwidth-2525101-33 { width: 33%; } .customwidth-2525101-67 { width: 67%; } .customwidth-2525101-0 { width: 100%; } } @media (max-width: 640px) { .customwidth-2525101-99 { margin: auto; width: 99%; } } </style> <section id="" data-unique-id="719103db-5510-40fb-9037-a291de3ff434" data-block-type="textWithImage" aria-labelledby="block-heading-1453470" class=" text-block-id-1453470" style=""> <div class="sm:py-8 sm:px-4 sm:pb-12 sm:flex-row sm:flex-row-reverse container flex flex-col justify-between w-full mx-auto lg:pt-0"> <div class="sm:w-1/2 customwidth-1453470-50"> <div class="mt-8 lg:mt-16 p-0 mb-0 customwidth-1453470-100 "> <img src="/cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Content/sports-tomorrow-congress-stage-2021-800x533.png" srcset="/cdn-cgi/image/f=auto,w=640,h=auto/https://event-assets.gsma.com/Content/sports-tomorrow-congress-stage-2021-800x533.png 640w, /cdn-cgi/image/f=auto,w=800,h=auto/https://event-assets.gsma.com/Content/sports-tomorrow-congress-stage-2021-800x533.png 800w, /cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Content/sports-tomorrow-congress-stage-2021-800x533.png 800w" sizes="(min-width:640px) 800px, 100vw" width="800" height="533" alt="" loading="lazy" class="" /> </div> </div> <div class=" md:w-1/2 sm:w-1/2 customwidth-1453470-50 flex items-center"> <div class="flex flex-col w-full p-8 mb-0 lg:p-16 lg:pb-0"> <h2 id="block-heading-1453470" class="text-2xl font-thin leading-tight "><span id='what-is-sports-tomorrow-congress?' class='font-black text-3xl block'>What is Sports Tomorrow Congress?</span></h2> <div class="text-sm lg:text-base mb-0 wysiwyg"><p>The <a href="https://sportstomorrow.fcbarcelona.com/" target="_blank">Sports Tomorrow Congress</a> goes beyond traditional definitions. It serves as a gateway to a domain where personalisation is actively changing the sports landscape. Explore the strategies that are shaping athlete performance, fan engagement, and the overall sports experience.</p> <p>Our lineup of distinguished speakers and experts will unveil insights, share successful strategies and provide unique learning opportunities that could transform the way you approach the sports industry.</p> <p>Join the conversation to shape the future of sports.</p> <p>Secure your spot today and take the lead in sports innovation.</p></div> </div> </div> </div> </section> <style> @media (min-width: 640px) { .customwidth-1453470-50 { width: 50%; } .customwidth-1453470-50 { width: 50%; } .customwidth-1453470-0 { width: 100%; } } @media (max-width: 640px) { .customwidth-1453470-100 { margin: auto; width: 100%; } } </style> <section id="" data-unique-id="56e881eb-dfc4-4186-8dd7-ae8f3437ebd0" data-block-type="textWithImage" aria-labelledby="block-heading-1453471" class="graybg text-block-id-1453471" style=""> <div class="sm:py-8 sm:px-4 sm:pb-12 sm:flex-row container flex flex-col justify-between w-full mx-auto lg:pt-0"> <div class="sm:w-1/2 customwidth-1453471-50"> <div class="mt-8 lg:mt-16 p-0 mb-0 customwidth-1453471-100 "> <a href="https://sportstomorrow.fcbarcelona.com/" target=&quot;_blank&quot; class="block focus:outline focus:outline-secondary focus:outline-1 focus:outline-offset-2"> <img src="/cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Content/mwc_barcelona_sports_tomorrow_conference.png" srcset="/cdn-cgi/image/f=auto,w=640,h=auto/https://event-assets.gsma.com/Content/mwc_barcelona_sports_tomorrow_conference.png 640w, /cdn-cgi/image/f=auto,w=800,h=auto/https://event-assets.gsma.com/Content/mwc_barcelona_sports_tomorrow_conference.png 800w, /cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Content/mwc_barcelona_sports_tomorrow_conference.png 800w" sizes="(min-width:640px) 800px, 100vw" width="800" height="533" alt="Mwc barcelona sports tomorrow conference" loading="lazy" class="" /> </a> </div> </div> <div class=" md:w-1/2 sm:w-1/2 customwidth-1453471-50 flex items-center"> <div class="flex flex-col w-full p-8 mb-0 lg:p-16 lg:pb-0"> <h2 id="block-heading-1453471" class="text-2xl font-thin leading-tight "><span id='exploring-innovation-from-sport-with-a-wider-impact-for-the-planet' class='font-black text-3xl block'>Exploring innovation from sport with a wider impact for the planet</span></h2> <div class="text-sm lg:text-base mb-0 wysiwyg"><p>In the world of sports, personalisation is on the rise and making a significant impact. This transformative trend involves carefully tailoring experiences to meet the unique needs and preferences of athletes and enthusiasts. It has firmly established itself as a reality within the industry, leveraging data, cutting-edge technology, and diverse resources to craft highly customised experiences.</p> <p>By harnessing data and cutting-edge technology to craft highly personalised experiences, sports organisations are positioned to establish deeper and more meaningful connections with both athletes and fans alike.</p></div> <p class="w-full my-2 text-center sm:text-unset"> <a href="https://sportstomorrow.fcbarcelona.com/" target=&quot;_blank&quot; class="inline-block px-6 py-4 mr-1 uppercase tracking-wide text-sm font-semibold text-black hover:text-white bg-secondary hover:bg-secondaryDark focus:outline focus:outline-secondary focus:outline-1 focus:outline-offset-2">Discover More</a> </p> </div> </div> </div> </section> <style> @media (min-width: 640px) { .customwidth-1453471-50 { width: 50%; } .customwidth-1453471-50 { width: 50%; } .customwidth-1453471-0 { width: 100%; } } @media (max-width: 640px) { 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