CINXE.COM
MWC25 Themes | MWC Barcelona
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ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/passes" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Passes</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> </ul> </div> </li> </ul> </li> <li class="nav-top-level-node group text-left "> <a href="" class="has-children pointer-events-none peer block lg:inline-block lg:-mb-px px-4 py-5" aria-haspopup="true" data-url="" role="heading" > <span class="lg:inline-block">Plan Your Visit</span> <i class="opacity-0 transition-all duration-300 fa fa-arrow-right"></i> </a> <ul class="lg:max-w-xs before:content-[""] before:absolute before:top-[-8px] before:left-[1.8rem] before:width-0 before:height-0 before:border-[9px] before:border-t-0 before:!border-l-transparent before:!border-r-transparent before:!border-b-white !mt-[-5px] hidden z-50 w-full px-2 mt-2 transform left-1/2 sm:px-0 peer-focus:block peer-focus-within:block group-focus-within:block group-hover:block lg:absolute lg:px-0 lg:mt-0" aria-expanded="false" aria-label="Plan Your Visit submenu" > <li class="relative flex overflow-hidden"> <div class="w-full bg-white text-darkNavy lg:w-auto px-6 py-3 normal-case"> <ul class="flex-col lg:flex"> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/hotels" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Hotels</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/plan-your-visit/explore-barcelona" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Explore Barcelona</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/plan-your-visit" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Plan your visit</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> </ul> </div> </li> </ul> </li> <li class="nav-top-level-node group text-left "> <a href="" class="has-children pointer-events-none peer block lg:inline-block lg:-mb-px px-4 py-5" aria-haspopup="true" data-url="" role="heading" > <span class="lg:inline-block">Agenda</span> <i class="opacity-0 transition-all duration-300 fa fa-arrow-right"></i> </a> <ul class="lg:max-w-xs before:content-[""] before:absolute before:top-[-8px] before:left-[1.8rem] before:width-0 before:height-0 before:border-[9px] before:border-t-0 before:!border-l-transparent before:!border-r-transparent before:!border-b-white !mt-[-5px] hidden z-50 w-full px-2 mt-2 transform left-1/2 sm:px-0 peer-focus:block peer-focus-within:block group-focus-within:block group-hover:block lg:absolute lg:px-0 lg:mt-0" aria-expanded="false" aria-label="Agenda submenu" > <li class="relative flex overflow-hidden"> <div class="w-full bg-white text-darkNavy lg:w-auto px-6 py-3 normal-case"> <ul class="flex-col lg:flex"> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/agenda" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Sessions</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/agenda/speakers" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Speakers</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/themes" class="text-secondary lg:text-secondary group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" aria-current="page" > <span>Themes</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/connected-industries" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Connected Industries</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/diversity4tech" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Diversity4Tech</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/talent-arena" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Talent Arena</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/sports-tomorrow-congress" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Sports Tomorrow Congress</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> </ul> </div> </li> </ul> </li> <li class="nav-top-level-node group text-left "> <a href="" class="has-children pointer-events-none peer block lg:inline-block lg:-mb-px px-4 py-5" aria-haspopup="true" data-url="" role="heading" > <span class="lg:inline-block">Exhibitors</span> <i class="opacity-0 transition-all duration-300 fa fa-arrow-right"></i> </a> <ul class="lg:max-w-xs before:content-[""] before:absolute before:top-[-8px] before:left-[1.8rem] before:width-0 before:height-0 before:border-[9px] before:border-t-0 before:!border-l-transparent before:!border-r-transparent before:!border-b-white !mt-[-5px] hidden z-50 w-full px-2 mt-2 transform left-1/2 sm:px-0 peer-focus:block peer-focus-within:block group-focus-within:block group-hover:block lg:absolute lg:px-0 lg:mt-0" aria-expanded="false" aria-label="Exhibitors submenu" > <li class="relative flex overflow-hidden"> <div class="w-full bg-white text-darkNavy lg:w-auto px-6 py-3 normal-case"> <ul class="flex-col lg:flex"> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/exhibitors" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Exhibitors List</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/exhibitors/pavilions" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Pavilions</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/exhibitors/digital-planet" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Digital Planet</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/become-a-sponsor-or-exhibitor" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Become an Exhibitor or Sponsor</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> </ul> </div> </li> </ul> </li> <li class="nav-top-level-node group text-left "> <a href="" class="has-children pointer-events-none peer block lg:inline-block lg:-mb-px px-4 py-5" aria-haspopup="true" data-url="" role="heading" > <span class="lg:inline-block">About</span> <i class="opacity-0 transition-all duration-300 fa fa-arrow-right"></i> </a> <ul class="lg:max-w-xs before:content-[""] before:absolute before:top-[-8px] before:left-[1.8rem] before:width-0 before:height-0 before:border-[9px] before:border-t-0 before:!border-l-transparent before:!border-r-transparent before:!border-b-white !mt-[-5px] hidden z-50 w-full px-2 mt-2 transform left-1/2 sm:px-0 peer-focus:block peer-focus-within:block group-focus-within:block group-hover:block lg:absolute lg:px-0 lg:mt-0" aria-expanded="false" aria-label="About submenu" > <li class="relative flex overflow-hidden"> <div class="w-full bg-white text-darkNavy lg:w-auto px-6 py-3 normal-case"> <ul class="flex-col lg:flex"> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/about" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>About</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/sponsors-partners" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>Sponsors and Partners</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="https://www.mwcbarcelona.com/ministerial" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>GSMA Ministerial Programme</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> <li class="border-b border-gray-200 last:border-0"> <a href="/news" class="group/subnav w-full text-left block pr-8 py-4 relative lg:inline-flex lg:text-black transition-all duration-200 lg:hover:text-secondary" > <span>News</span> <i class="absolute right-0 ml-auto top-[50%] mt-[-7px] fa fa-chevron-right transition-all duration-200 lg:translate-x-[-4px] lg:group-hover/subnav:translate-x-[0px]"></i> </a> </li> </ul> </div> </li> </ul> </li> <li class="nav-top-level-node group text-left "> <a class="block p-4 lg:py-0 lg:px-4 asset hover:scale-[1.1] focus:scale-[1.1] focus-within:scale[1.1] transition-all duration-300" title="4YFN" href="https://www.4yfn.com" target="_blank"> <img src="/cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Logos/logo-4yfn-2024.png" alt="4YFN" style="width:auto; height:auto; max-width:100px; max-height:50px;" width="100" height="107"> </a> </li> <li class="nav-top-level-node group text-left "> <a class="block p-4 lg:py-0 lg:px-4 asset hover:scale-[1.1] focus:scale-[1.1] focus-within:scale[1.1] transition-all duration-300" title="GLOMO" href="/mobile-awards" > <img src="/cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Logos/glomo-logo-white-header.png" alt="GLOMO" style="width:auto; height:auto; max-width:100px; max-height:50px;" width="300" height="150"> </a> </li> </ul> <div id="disappearing-register-button" data-props='{"text":"Buy Pass","url":"https:\/\/www.mwcbarcelona.com\/passes","buttonClasses":"inline-block px-6 py-4 mr-1 uppercase tracking-wide text-sm font-semibold text-white bg-primary hover:bg-primaryDark focus:outline focus:outline-primary focus:outline-1 focus:outline-offset-2"}' class="order-3"> </div> </div> </div> </div> </div> </nav> <div id="register-interest-bottom-bar" class="text-center hide fixed bottom-0 left-0 right-0 z-50 text-white bg-black w-screen p-4 md:p-[1.2rem]"> </div> <!--<svg></svg>--> <!-- Header blocks --> <header class="container relative z-[1] px-4 pt-4 pb-4 mx-auto block-titleWithImage header-block-id-1327954" data-block-type="titleWithImage"> <div class="container px-4 mx-auto"> <div class="flex flex-col flex-wrap items-center justify-around order-last mx-auto md:flex-row md:order-first"> <div class="w-full mt-20 "> <h1 class="text-3xl font-hairline leading-none text-white lg:text-5xl font-heading mb-6"> <span id='themes' class='font-black text-4xl lg:text-6xl block'>Themes</span>at MWC Barcelona 2025 </h1> <div class="message w-full md:w-1/2 mt-6 mb-16 text-base lg:text-lg text-white"> Discover the big topics framing this year’s event – and how they’ll impact tomorrow’s industries and societies. </div> </div> </div> </div> </header> </div> </header> <main id="maincontent"> <!-- Homepage Announcement --> <!-- Content blocks --> <style> @media screen and (min-width: 0px) and (max-width: 767px) { section.text-block-id-2494591 .content { width: 100%; } } @media screen and (min-width: 768px) { section.text-block-id-2494591 .content { width: 70%; } } </style> <section class="bg-dark text-white pt-4 text-block-id-2494591 intro" id="" style=" " data-unique-id="bbe1967d-1525-4a6e-a563-abe301615671" data-block-type="text" aria-labelledby="block-heading-2494591" > <div class="container flex flex-col justify-between mx-auto px-8 px-4 py-2 text-center items-center w-full sm:py-8 sm:px-8 sm:pb-12"> <div class="content "> <h3 id="block-heading-2494591" class="text-3xl font-hairline leading-none"> <span id='2025-event-theme:-converge.-connect.-create.' class='font-black text-3xl block'>2025 event theme: Converge. Connect. Create.</span> </h3> <div class="text-sm lg:text-base wysiwyg wysiwyg-center"><p>MWC is the global intersection of social policy, business leadership and digital innovation. That’s why this year’s theme captures the event's unique ability to influence the future – as the only place that brings together everyone, from founders to presidents, all under one roof. </p></div> </div> </div> </section> <section id="themeblock" data-block-type="columnsBlock" class="" data-unique-id="93fc3b1d-378f-4563-bd16-b2bfc7f4ad62" style=" "> <div class="container mx-auto flex flex-wrap py-2 "> <div class="w-full sm:w-1/2 sm:pr-4 sm:last:pr-0"> <section id="themeblock" data-unique-id="ada3b22a-c1c9-4feb-876c-ff7e1c7ebe86" data-block-type="textWithImage" aria-labelledby="block-heading-1680012" class="w-full bg-cover bg-dark text-white text-block-id-1680012" style=""> <div class="sm:py-8 sm:px-4 sm:pb-12 sm:flex-row container flex flex-col justify-between w-full mx-auto lg:pt-0"> <div class="sm:w-1/2 customwidth-1680012-15"> <div class="mt-8 lg:mt-16 p-0 mb-0 customwidth-1680012-100 "> <img src="/cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_5G_Inside_icon_Flare_RGB.png" srcset="/cdn-cgi/image/f=auto,w=640,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_5G_Inside_icon_Flare_RGB.png 640w, /cdn-cgi/image/f=auto,w=800,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_5G_Inside_icon_Flare_RGB.png 800w, /cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_5G_Inside_icon_Flare_RGB.png 451w" sizes="(min-width:640px) 800px, 100vw" width="451" height="451" alt="" loading="lazy" class="" /> </div> </div> <div class=" md:w-1/2 sm:w-1/2 customwidth-1680012-85 flex items-center"> <div class="flex flex-col w-full p-8 mb-0 lg:p-12 lg:pb-0"> <h2 id="block-heading-1680012" class="text-2xl font-thin leading-tight "><span id='5g-inside' class='font-black text-3xl block'>5G Inside</span></h2> <div class="text-sm lg:text-base mb-0 wysiwyg"><p>The next phase of 5G rollouts, Release 17 and beyond, will drive the evolution of 5G towards a more versatile, reliable and ubiquitous network. This advancement will support a broader range of applications, addressing the needs of various industries and user segments. </p><p>This year, MWC25 will focus on the ROI from 5G networks through a combination of new revenue-generating services, cost reductions, strategic partnerships, regulation and spectrum management. By leveraging the unique capabilities of 5G, network operators can unlock a wide array of opportunities across various sectors – transforming not only their own business models but also the industries they serve. </p></div> </div> </div> </div> </section> <style> @media (min-width: 640px) { .customwidth-1680012-15 { width: 15%; } .customwidth-1680012-85 { width: 85%; } .customwidth-1680012-0 { width: 100%; } } @media (max-width: 640px) { .customwidth-1680012-100 { margin: auto; width: 100%; } } </style> </div> <div class="w-full sm:w-1/2 sm:pr-4 sm:last:pr-0"> <section id="themeblock" data-unique-id="8f0b744a-2cdd-4121-8e99-89f7615b93b1" data-block-type="textWithImage" aria-labelledby="block-heading-2529617" class="w-full bg-cover bg-dark text-white text-block-id-2529617" style=""> <div class="sm:py-8 sm:px-4 sm:pb-12 sm:flex-row container flex flex-col justify-between w-full mx-auto lg:pt-0"> <div class="sm:w-1/2 customwidth-2529617-15"> <div class="mt-8 lg:mt-16 p-0 mb-0 customwidth-2529617-100 "> <img src="/cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_ConnectX_icon_Flare_RGB.png" srcset="/cdn-cgi/image/f=auto,w=640,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_ConnectX_icon_Flare_RGB.png 640w, /cdn-cgi/image/f=auto,w=800,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_ConnectX_icon_Flare_RGB.png 800w, /cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_ConnectX_icon_Flare_RGB.png 451w" sizes="(min-width:640px) 800px, 100vw" width="451" height="451" alt="" loading="lazy" class="" /> </div> </div> <div class=" md:w-1/2 sm:w-1/2 customwidth-2529617-85 flex items-center"> <div class="flex flex-col w-full p-8 mb-0 lg:p-12 lg:pb-0"> <h2 id="block-heading-2529617" class="text-2xl font-thin leading-tight "><span id='connect-x' class='font-black text-3xl block'>Connect X </span></h2> <div class="text-sm lg:text-base mb-0 wysiwyg"><p>The number of connected IoT devices is set to reach over 15 billion in two years, according to GSMAi. Connecting everything requires network solutions that are open, seamless, sustainable and secure. </p><p>MWC25 looks at how our growing and increasingly complex mobile ecosystem can collaborate better – from cloud hyperscalers, systems integrators and innovators in AI, robotics and automation, to mobile, fixed and satellite providers. Only by collectively building more dynamic, automated and cost-efficient networks can we truly realise the potential of connected technologies for businesses and consumers. </p><h4><br><strong>THEME SPONSOR</strong><br><strong> </strong></h4><figure class="image"><img style="aspect-ratio:400/200;" src="https://event-assets.gsma.com/Logos/Honor_logo_theme-sponsor_mwc25_300x150.png" width="400" height="200"></figure></div> </div> </div> </div> </section> <style> @media (min-width: 640px) { .customwidth-2529617-15 { width: 15%; } .customwidth-2529617-85 { width: 85%; } .customwidth-2529617-0 { width: 100%; } } @media (max-width: 640px) { .customwidth-2529617-100 { margin: auto; width: 100%; } } </style> </div> </div> </section> <section id="" data-block-type="columnsBlock" class="" data-unique-id="f357b8c1-072c-4a88-95f0-241bdc158651" style=" "> <div class="container mx-auto flex flex-wrap py-2 "> <div class="w-full sm:w-1/2 sm:pr-4 sm:last:pr-0"> <section id="themeblock" data-unique-id="c7dd9df1-9deb-4d8a-9d35-3e8a964b522d" data-block-type="textWithImage" aria-labelledby="block-heading-1680028" class="w-full bg-cover bg-dark text-white pwc text-block-id-1680028" style=""> <div class="sm:py-8 sm:px-4 sm:pb-12 sm:flex-row container flex flex-col justify-between w-full mx-auto lg:pt-0"> <div class="sm:w-1/2 customwidth-1680028-15"> <div class="mt-8 lg:mt-16 p-0 mb-0 customwidth-1680028-100 "> <img src="/cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_AI_Plus_icon_Flare_RGB.png" srcset="/cdn-cgi/image/f=auto,w=640,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_AI_Plus_icon_Flare_RGB.png 640w, /cdn-cgi/image/f=auto,w=800,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_AI_Plus_icon_Flare_RGB.png 800w, /cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_AI_Plus_icon_Flare_RGB.png 451w" sizes="(min-width:640px) 800px, 100vw" width="451" height="451" alt="" loading="lazy" class="" /> </div> </div> <div class=" md:w-1/2 sm:w-1/2 customwidth-1680028-85 flex items-center"> <div class="flex flex-col w-full p-8 mb-0 lg:p-12 lg:pb-0"> <h2 id="block-heading-1680028" class="text-2xl font-thin leading-tight "><span id='ai+' class='font-black text-3xl block'>AI+ </span></h2> <div class="text-sm lg:text-base mb-0 wysiwyg"><p>Generative AI continues to create headlines. But, while the pace of change is both disruptive and exciting, it’s important to focus through the lens of practical deployment and impact. </p><p>At MWC25, we’ll being doing just that. Exploring the optimisation of processes and tools to accelerate transformation in the network or cloud. Understanding new levels of natural interaction between people and computers to deliver personalised experiences. Analysing what’s at the heart of this transformation – data and data management. And considering the many ethical issues, from security to bias and talent development. </p><h4><br><strong>THEME SPONSOR</strong><br> </h4><figure class="image"><img style="aspect-ratio:400/200;" src="https://event-assets.gsma.com/Logos/pwc-logo-white-400x200.png" width="400" height="200"></figure></div> </div> </div> </div> </section> <style> @media (min-width: 640px) { .customwidth-1680028-15 { width: 15%; } .customwidth-1680028-85 { width: 85%; } .customwidth-1680028-0 { width: 100%; } } @media (max-width: 640px) { .customwidth-1680028-100 { margin: auto; width: 100%; } } </style> </div> <div class="w-full sm:w-1/2 sm:pr-4 sm:last:pr-0"> <section id="themeblock" data-unique-id="17c39bed-604b-42c1-98c2-34957b2d0ef0" data-block-type="textWithImage" aria-labelledby="block-heading-2527654" class="w-full bg-cover bg-dark text-white text-block-id-2527654" style=""> <div class="sm:py-8 sm:px-4 sm:pb-12 sm:flex-row container flex flex-col justify-between w-full mx-auto lg:pt-0"> <div class="sm:w-1/2 customwidth-2527654-15"> <div class="mt-8 lg:mt-16 p-0 mb-0 customwidth-2527654-100 "> <img src="/cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_Enterprise_Reinvented_icon_Flare_RGB.png" srcset="/cdn-cgi/image/f=auto,w=640,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_Enterprise_Reinvented_icon_Flare_RGB.png 640w, /cdn-cgi/image/f=auto,w=800,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_Enterprise_Reinvented_icon_Flare_RGB.png 800w, /cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_Enterprise_Reinvented_icon_Flare_RGB.png 451w" sizes="(min-width:640px) 800px, 100vw" width="451" height="451" alt="" loading="lazy" class="" /> </div> </div> <div class=" md:w-1/2 sm:w-1/2 customwidth-2527654-85 flex items-center"> <div class="flex flex-col w-full p-8 mb-0 lg:p-12 lg:pb-0"> <h2 id="block-heading-2527654" class="text-2xl font-thin leading-tight "><span id='enterprise-re-invented' class='font-black text-3xl block'>Enterprise Re-invented </span></h2> <div class="text-sm lg:text-base mb-0 wysiwyg"><p>How are enterprises adapting to and keeping pace with significant technological changes and transformations? </p><p>The convergence of critical technologies such as AI, 5G, Edge Computing, Cloud, Quantum Computing, Computer Vision and Blockchain requires organisations to evolve and rethink their internal processes and business models continuously. Agility is king when you are facing ever accelerating rates of change. </p><p>Join us to learn how enterprises invest substantial time and resources into their digital strategies to secure a competitive advantage.</p><h4><br><strong>THEME SPONSOR</strong></h4><figure class="image"><img style="aspect-ratio:300/150;" src="https://event-assets.gsma.com/Logos/CSG_White_Logo_300x150.png" width="300" height="150"></figure></div> </div> </div> </div> </section> <style> @media (min-width: 640px) { .customwidth-2527654-15 { width: 15%; } .customwidth-2527654-85 { width: 85%; } .customwidth-2527654-0 { width: 100%; } } @media (max-width: 640px) { .customwidth-2527654-100 { margin: auto; width: 100%; } } </style> </div> </div> </section> <section id="" data-block-type="columnsBlock" class="" data-unique-id="f58fd399-9a85-466f-a1a7-ef706892bddb" style=" "> <div class="container mx-auto flex flex-wrap py-2 "> <div class="w-full sm:w-1/2 sm:pr-4 sm:last:pr-0"> <section id="themeblock" data-unique-id="97198a66-b9b8-49c7-8e77-64279f3b9125" data-block-type="textWithImage" aria-labelledby="block-heading-2529619" class="w-full bg-cover bg-dark text-white kpmg text-block-id-2529619" style=""> <div class="sm:py-8 sm:px-4 sm:pb-12 sm:flex-row container flex flex-col justify-between w-full mx-auto lg:pt-0"> <div class="sm:w-1/2 customwidth-2529619-15"> <div class="mt-8 lg:mt-16 p-0 mb-0 customwidth-2529619-100 "> <img src="/cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_Game_Changers_icon_Flare_RGB.png" srcset="/cdn-cgi/image/f=auto,w=640,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_Game_Changers_icon_Flare_RGB.png 640w, /cdn-cgi/image/f=auto,w=800,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_Game_Changers_icon_Flare_RGB.png 800w, /cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_Game_Changers_icon_Flare_RGB.png 451w" sizes="(min-width:640px) 800px, 100vw" width="451" height="451" alt="" loading="lazy" class="" /> </div> </div> <div class=" md:w-1/2 sm:w-1/2 customwidth-2529619-85 flex items-center"> <div class="flex flex-col w-full p-8 mb-0 lg:p-12 lg:pb-0"> <h2 id="block-heading-2529619" class="text-2xl font-thin leading-tight "><span id='game-changers' class='font-black text-3xl block'>Game Changers </span></h2> <div class="text-sm lg:text-base mb-0 wysiwyg"><p>We recognise that today's groundbreaking technologies are set to revolutionise and launch tomorrow's businesses. Among those – quantum computing, which promises to solve problems up to 100 million times faster; extended reality, pushing the boundaries of interaction; and artificial intelligence, reshaping industries one by one. </p><p>This track will feature the latest use cases and insightful discussions on how these transformative technologies will redefine our future.</p><h4><br><strong>THEME SPONSOR</strong><br> </h4><figure class="image"><img style="aspect-ratio:400/200;" src="https://event-assets.gsma.com/Logos/kpmg-logo-white-400x200.png" width="400" height="200"></figure></div> </div> </div> </div> </section> <style> @media (min-width: 640px) { .customwidth-2529619-15 { width: 15%; } .customwidth-2529619-85 { width: 85%; } .customwidth-2529619-0 { width: 100%; } } @media (max-width: 640px) { .customwidth-2529619-100 { margin: auto; width: 100%; } } </style> </div> <div class="w-full sm:w-1/2 sm:pr-4 sm:last:pr-0"> <section id="themeblock" data-unique-id="0ce53503-950a-471d-ad0f-a436c773e7ab" data-block-type="textWithImage" aria-labelledby="block-heading-1680068" class="w-full bg-cover bg-dark text-white eand text-block-id-1680068" style=""> <div class="sm:py-8 sm:px-4 sm:pb-12 sm:flex-row container flex flex-col justify-between w-full mx-auto lg:pt-0"> <div class="sm:w-1/2 customwidth-1680068-15"> <div class="mt-8 lg:mt-16 p-0 mb-0 customwidth-1680068-100 "> <img src="/cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_Digital_DNA_icon_Flare_RGB.png" srcset="/cdn-cgi/image/f=auto,w=640,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_Digital_DNA_icon_Flare_RGB.png 640w, /cdn-cgi/image/f=auto,w=800,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_Digital_DNA_icon_Flare_RGB.png 800w, /cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/Theme-Icons/MWC25_Digital_DNA_icon_Flare_RGB.png 451w" sizes="(min-width:640px) 800px, 100vw" width="451" height="451" alt="" loading="lazy" class="" /> </div> </div> <div class=" md:w-1/2 sm:w-1/2 customwidth-1680068-85 flex items-center"> <div class="flex flex-col w-full p-8 mb-0 lg:p-12 lg:pb-0"> <h2 id="block-heading-1680068" class="text-2xl font-thin leading-tight "><span id='our-digital-dna' class='font-black text-3xl block'>Our Digital DNA </span></h2> <div class="text-sm lg:text-base mb-0 wysiwyg"><p>Our society is experiencing a profound shift in priorities from digital evolution to ecological transformation. In this context, technology companies worldwide must realign their values to reflect this new reality, prioritising environmental sustainability, gender equality, and social responsibility. </p><p>We all have a stake in this movement—join us to discover how you can be part of the change.</p><h4><br><strong>THEME SPONSOR</strong><br><strong> </strong></h4><figure class="image"><img style="aspect-ratio:300/150;" src="https://event-assets.gsma.com/Logos/etisalat_logo_white_300x150.png" width="300" height="150"></figure></div> </div> </div> </div> </section> <style> @media (min-width: 640px) { .customwidth-1680068-15 { width: 15%; } .customwidth-1680068-85 { width: 85%; } .customwidth-1680068-0 { width: 100%; } } @media (max-width: 640px) { .customwidth-1680068-100 { margin: auto; width: 100%; } } </style> </div> </div> </section> <section id="" class="pt-8 bg-dark text-white px-4 lg:px-0 bg-repeat-x bg-contain rounded-img" style=" background-repeat: no-repeat; background-size: cover; background-attachment: fixed; background-position: center center; " data-unique-id="c2765cec-4e2b-4da2-a7dd-c5e16aa4c643" data-block-type="blockLinks"> <div class="container flex flex-col items-center mx-auto" id="block-why-attend"> <div class="mt-auto mb-2 md:mb-0"> <div class="p-6 pt-0 text-center xl:p-10"> <h3 class="text-3xl font-hairline leading-none lg:mx-auto lg:max-w-[calc(100vw_-_550px)]"> <span id='turn-a-theme-into-business-leads' class='font-black text-3xl block'>Turn a theme into business leads </span> </h3> <h4 class="mx-auto mt-4 text-sm font-normal leading-6 opacity-75 md:text-base lg:text-lg lg:w-2/3">Have you thought about sponsoring a theme that's closely aligned to your business at the conference? Or creating a thought leadership piece and presenting it to hundreds of influential industry stakeholders? Or why not use a theme to showcase your brand or product on our showfloor – resulting in many face-to-face networking opportunities? Learn more about how to get involved, by exploring the links below.</h4> </div> </div> <ul class="flex flex-wrap justify-center w-full sm:p-4 xsm:flex"> <li class="w-full md:w-1/3 font-normal text-center pb-6 md:pb-0 "> <a href="/become-a-sponsor-or-exhibitor" class="relative flex flex-col w-full sm:p-4 md:p-8 min-h-56 group"> <div class="bg-white absolute pointer-events-none inset-0 opacity-0 group-hover:opacity-20"> </div> <div class="relative"> <div class="flex-col flex"> <div class="order-1 flex image" style=""> <img src="/cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/mwc_barcelona_exhibition_floor.jpg" srcset="/cdn-cgi/image/f=auto,w=320,h=auto/https://event-assets.gsma.com/mwc_barcelona_exhibition_floor.jpg 320w, /cdn-cgi/image/f=auto,w=640,h=auto/https://event-assets.gsma.com/mwc_barcelona_exhibition_floor.jpg 640w, /cdn-cgi/image/f=auto,w=768,h=auto/https://event-assets.gsma.com/mwc_barcelona_exhibition_floor.jpg 768w, /cdn-cgi/image/f=auto,w=1024,h=auto/https://event-assets.gsma.com/mwc_barcelona_exhibition_floor.jpg 1024w, /cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/mwc_barcelona_exhibition_floor.jpg 700w" sizes="100vw" class="mb-6 mx-auto" style="" width="700" height="467" alt="" loading="lazy" /> </div> <div class="order-2 content"> <h3 class="text-lg lg:text-xl pb-1 mb-2 font-medium leading-tight tracking-[-0.01rem]"> <span>Exhibit at MWC Barcelona</span> <span class="text-base group"> <i class="fa fa-arrow-right transition-all duration-200 translate-x-0 group-hover:translate-x-1"></i> </span> </h3> </div> </div> </div> </a> </li> <li class="w-full md:w-1/3 font-normal text-center pb-6 md:pb-0 "> <a href="/become-a-sponsor-or-exhibitor" class="relative flex flex-col w-full sm:p-4 md:p-8 min-h-56 group"> <div class="bg-white absolute pointer-events-none inset-0 opacity-0 group-hover:opacity-20"> </div> <div class="relative"> <div class="flex-col flex"> <div class="order-1 flex image" style=""> <img src="/cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/mwc_barcelona_sponsorship_banners.jpg" srcset="/cdn-cgi/image/f=auto,w=320,h=auto/https://event-assets.gsma.com/mwc_barcelona_sponsorship_banners.jpg 320w, /cdn-cgi/image/f=auto,w=640,h=auto/https://event-assets.gsma.com/mwc_barcelona_sponsorship_banners.jpg 640w, /cdn-cgi/image/f=auto,w=768,h=auto/https://event-assets.gsma.com/mwc_barcelona_sponsorship_banners.jpg 768w, /cdn-cgi/image/f=auto,w=1024,h=auto/https://event-assets.gsma.com/mwc_barcelona_sponsorship_banners.jpg 1024w, /cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/mwc_barcelona_sponsorship_banners.jpg 960w" sizes="100vw" class="mb-6 mx-auto" style="" width="960" height="640" alt="" loading="lazy" /> </div> <div class="order-2 content"> <h3 class="text-lg lg:text-xl pb-1 mb-2 font-medium leading-tight tracking-[-0.01rem]"> <span>Sponsorship opportunities at MWC Barcelona</span> <span class="text-base group"> <i class="fa fa-arrow-right transition-all duration-200 translate-x-0 group-hover:translate-x-1"></i> </span> </h3> </div> </div> </div> </a> </li> <li class="w-full md:w-1/3 font-normal text-center pb-6 md:pb-0 "> <a href="/passes" class="relative flex flex-col w-full sm:p-4 md:p-8 min-h-56 group"> <div class="bg-white absolute pointer-events-none inset-0 opacity-0 group-hover:opacity-20"> </div> <div class="relative"> <div class="flex-col flex"> <div class="order-1 flex image" style=""> <img src="/cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/mwc-barcelona-exhibition-attendees_walking-700x467.jpg" srcset="/cdn-cgi/image/f=auto,w=320,h=auto/https://event-assets.gsma.com/mwc-barcelona-exhibition-attendees_walking-700x467.jpg 320w, /cdn-cgi/image/f=auto,w=640,h=auto/https://event-assets.gsma.com/mwc-barcelona-exhibition-attendees_walking-700x467.jpg 640w, /cdn-cgi/image/f=auto,w=768,h=auto/https://event-assets.gsma.com/mwc-barcelona-exhibition-attendees_walking-700x467.jpg 768w, /cdn-cgi/image/f=auto,w=1024,h=auto/https://event-assets.gsma.com/mwc-barcelona-exhibition-attendees_walking-700x467.jpg 1024w, /cdn-cgi/image/f=auto,w=auto,h=auto/https://event-assets.gsma.com/mwc-barcelona-exhibition-attendees_walking-700x467.jpg 700w" sizes="100vw" class="mb-6 mx-auto" style="" width="700" height="467" alt="" loading="lazy" /> </div> <div class="order-2 content"> <h3 class="text-lg lg:text-xl pb-1 mb-2 font-medium leading-tight tracking-[-0.01rem]"> <span>Register to attend this year’s event</span> <span class="text-base group"> <i class="fa fa-arrow-right transition-all duration-200 translate-x-0 group-hover:translate-x-1"></i> </span> </h3> </div> </div> </div> </a> </li> </ul> </div> </section> <!-- begin custom html block --> <style> #themeblock img.mx-auto { width: 150px; height: 150px; } #themeblock h4 { font-size: .85rem; } #themeblock .sm\:py-8.sm\:px-4.sm\:pb-12.sm\:flex-row.container.flex.flex-col.justify-between.w-full.mx-auto.lg\:pt-0 { width: 80%; } .text-sm.lg\:text-base.mb-0.wysiwyg strong { opacity: .65; } .text-sm.lg\:text-base.mb-0.wysiwyg { opacity: .85; } .sm\:py-8.sm\:px-2.sm\:pb-12.sm\:flex-row.container.flex.flex-col.justify-between.w-full.mx-auto.lg\:pt-0 { border-bottom: 1px solid #ffffff45; } .w-full.sm\:w-1\/2.sm\:pr-4.sm\:last\:pr-0 { width: 100%; } section { background: #090329; } figure.image { height: auto; width: 150px; } </style> <!-- end custom html block --> </main> <aside class="bg-dark text-white newsletter" style="background:#090329; color:#ffffff;"> <div class="container flex flex-col flex-wrap items-center justify-between px-4 py-4 mx-auto lg:flex-row"> <h4 class="mb-4 text-lg text-center lg:text-left lg:mt-1 lg:mb-0"> Stay up to date on the latest <strong>#MWC25</strong> news </h4> <form id="newsletter-subscribe-form" action="/newsletter" method="get" class="relative w-full 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