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class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Appearance</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">hide</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Talk that establishes an underlying theme</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">For the Apple application, see <a href="/wiki/Keynote_(presentation_software)" title="Keynote (presentation software)">Keynote (presentation software)</a>. For other uses, see <a href="/wiki/Keynote_(disambiguation)" class="mw-disambig" title="Keynote (disambiguation)">Keynote (disambiguation)</a>.</div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Stevejobs_Macworld2005.jpg" class="mw-file-description"><img alt="Full-length portrait of man about fifty wearing jeans and a black turtleneck shirt, standing in front of a dark curtain with a white Apple logo" src="//upload.wikimedia.org/wikipedia/commons/thumb/5/58/Stevejobs_Macworld2005.jpg/220px-Stevejobs_Macworld2005.jpg" decoding="async" width="220" height="366" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/58/Stevejobs_Macworld2005.jpg/330px-Stevejobs_Macworld2005.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/58/Stevejobs_Macworld2005.jpg/440px-Stevejobs_Macworld2005.jpg 2x" data-file-width="626" data-file-height="1041" /></a><figcaption><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> was famous for his keynotes, dubbed <a href="/wiki/Stevenote" title="Stevenote">Stevenotes</a></figcaption></figure> <p>A <b>keynote</b> in <a href="/wiki/Public_speaking" title="Public speaking">public speaking</a> is a talk that establishes a main underlying theme. In corporate or commercial settings, greater importance is attached to the delivery of a keynote speech or keynote address. The keynote establishes the framework for the following programme of events or convention agenda; frequently the role of keynote speaker<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> will include that of convention moderator. It will also flag up a larger idea—a literary story, an individual musical piece, or event. </p><p>At political or industrial conventions and expositions and at <a href="/wiki/Academic_conference" title="Academic conference">academic conferences</a>, the <b>keynote address</b> or <b>keynote speech</b> is delivered to set the underlying tone and summarize the core message or most important revelation of the event. Keynote speeches are also given at the <a href="/wiki/Graduation" title="Graduation">graduation and commencement ceremonies</a> of <a href="/wiki/College" title="College">colleges</a>, <a href="/wiki/University" title="University">universities</a>, and major <a href="/wiki/Secondary_school" title="Secondary school">high schools</a>, usually by accomplished academics or celebrities invited by the student body. These speeches are often called a <a href="/wiki/Commencement_speech" title="Commencement speech">commencement speech</a>. </p><p>Keynote speakers are often selected to raise interest in a particular event, such as a conference or large meeting sponsored by a corporation or association, and draw attendees to attend that program. Selecting a keynote speaker who is well known for their expertise in a particular field, or who has wide name recognition due to other accomplishments, will probably raise enthusiasm among prospective attendees for a meeting or conference. Increasingly the word <i>keynote</i> is being used as a synonym for <a href="/wiki/Plenary_session" title="Plenary session">plenary session</a> or "invited talk", with some conferences having an <i>opening keynote,</i> a <i>closing keynote,</i> and many other keynotes. </p><p>A keynote speaker may work independently or be represented by a <a href="/wiki/Speakers_bureau" title="Speakers bureau">speakers bureau</a>. In the event that a speaker is represented by a traditional <a href="/wiki/Speakers_bureau" title="Speakers bureau">speakers bureau</a>, a commission, typically 25%–30%, is due; however, this is traditionally and ethically absorbed by the speaker rather than the client so that the fee remains flat and transparently priced to the client.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>The term <i>keynote</i> comes from the practice of <a href="/wiki/A_cappella" title="A cappella">a cappella</a>, such as <a href="/wiki/Doo-wop" title="Doo-wop">doo-wop</a> or <a href="/wiki/Barbershop_music" title="Barbershop music">barbershop singers</a>, playing a note before singing. The note played determines the <a href="/wiki/Key_(music)" title="Key (music)">key</a> in which the song will be performed.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="In_the_United_States">In the United States</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Keynote&action=edit&section=1" title="Edit section: In the United States"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Some of the more famous keynote speeches in the <a href="/wiki/United_States" title="United States">United States</a> are those made at the <a href="/wiki/United_States_presidential_nominating_convention" title="United States presidential nominating convention">party conventions</a> during <a href="/wiki/Democratic_Party_(United_States)" title="Democratic Party (United States)">Democratic</a> and <a href="/wiki/Republican_Party_(United_States)" title="Republican Party (United States)">Republican</a> <a href="/wiki/President_of_the_United_States" title="President of the United States">presidential</a> campaigns. Keynote speakers at these events have often gained nationwide fame (or notoriety); for example, <a href="/wiki/Barack_Obama" title="Barack Obama">Barack Obama</a> at the <a href="/wiki/2004_Democratic_National_Convention_keynote_address" title="2004 Democratic National Convention keynote address">2004 Democratic National Convention</a>, and have occasionally influenced the course of the election. In the commercial arena, <a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> delivered influential keynote speeches at <a href="/wiki/Apple_Inc." title="Apple Inc.">Apple</a> product, system and service launches,<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> and former presidential candidate <a href="/wiki/Al_Gore" title="Al Gore">Al Gore</a> delivered a keynote address which was edited into the documentary film <i><a href="/wiki/An_Inconvenient_Truth" title="An Inconvenient Truth">An Inconvenient Truth</a></i>. </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Keynote&action=edit&section=2" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.mikehourigan.com/keynote-speaker-really/">"What is a Keynote Speaker, really?"</a>. Mike Hourigan. 2014-05-28. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20161127151532/http://www.mikehourigan.com/keynote-speaker-really/">Archived</a> from the original on Nov 27, 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">2015-10-09</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=What+is+a+Keynote+Speaker%2C+really%3F&rft.pub=Mike+Hourigan&rft.date=2014-05-28&rft_id=http%3A%2F%2Fwww.mikehourigan.com%2Fkeynote-speaker-really%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AKeynote" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWeiss1998" class="citation book cs1">Weiss, Alan (1998). <i>Money talks how to make a million as a speaker</i> ([Online-Ausg.] ed.). New York: McGraw-Hill. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0-07-069615-2" title="Special:BookSources/0-07-069615-2"><bdi>0-07-069615-2</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Money+talks+how+to+make+a+million+as+a+speaker&rft.place=New+York&rft.edition=%5BOnline-Ausg.%5D&rft.pub=McGraw-Hill&rft.date=1998&rft.isbn=0-07-069615-2&rft.aulast=Weiss&rft.aufirst=Alan&rfr_id=info%3Asid%2Fen.wikipedia.org%3AKeynote" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMarshall2011" class="citation web cs1">Marshall, Lisa B. (2011-11-23). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20151108090258/http://www.quickanddirtytips.com/business-career/public-speaking/what-is-a-keynote-speech">"What Is A Keynote Speech?"</a>. <i>Quick and Dirty Tips</i>. Archived from <a rel="nofollow" class="external text" href="http://www.quickanddirtytips.com/business-career/public-speaking/what-is-a-keynote-speech">the original</a> on Nov 8, 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">2015-10-09</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Quick+and+Dirty+Tips&rft.atitle=What+Is+A+Keynote+Speech%3F&rft.date=2011-11-23&rft.aulast=Marshall&rft.aufirst=Lisa+B.&rft_id=http%3A%2F%2Fwww.quickanddirtytips.com%2Fbusiness-career%2Fpublic-speaking%2Fwhat-is-a-keynote-speech&rfr_id=info%3Asid%2Fen.wikipedia.org%3AKeynote" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGallo2014" class="citation web cs1">Gallo, Carmine (2014-05-28). <a rel="nofollow" class="external text" href="https://www.forbes.com/sites/carminegallo/2012/10/04/11-presentation-lessons-you-can-still-learn-from-steve-jobs/">"11 Presentation Lessons You Can Still Learn From Steve Jobs"</a>. <i>Forbes</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2015-10-09</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Forbes&rft.atitle=11+Presentation+Lessons+You+Can+Still+Learn+From+Steve+Jobs&rft.date=2014-05-28&rft.aulast=Gallo&rft.aufirst=Carmine&rft_id=https%3A%2F%2Fwww.forbes.com%2Fsites%2Fcarminegallo%2F2012%2F10%2F04%2F11-presentation-lessons-you-can-still-learn-from-steve-jobs%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AKeynote" class="Z3988"></span></span> </li> </ol></div></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Keynote&oldid=1247794921">https://en.wikipedia.org/w/index.php?title=Keynote&oldid=1247794921</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:Literary_motifs" title="Category:Literary motifs">Literary motifs</a></li><li><a href="/wiki/Category:Speeches_by_type" title="Category:Speeches by type">Speeches by type</a></li><li><a href="/wiki/Category:Musical_keys" title="Category:Musical keys">Musical keys</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:Articles_with_short_description" title="Category:Articles with short description">Articles with short description</a></li><li><a href="/wiki/Category:Short_description_is_different_from_Wikidata" title="Category:Short description is different from Wikidata">Short description is different from Wikidata</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 26 September 2024, at 01:42<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. 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