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DDMA Cookiebanner checklist: 6 tips om jouw cookiebanner helemaal compliant te maken – DDMA
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href="https://ddma.nl"><span itemprop="name">Home</span></a><meta itemprop="position" content="1"></li><li class="breadcrumb-item" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemscope itemtype="https://schema.org/WebPage" itemprop="item" itemid="https://ddma.nl/kennisbank/" href="https://ddma.nl/kennisbank/"><span itemprop="name">Kennisbank</span></a><meta itemprop="position" content="2"></li><li class="breadcrumb-item active" aria-current="page" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><span itemprop="name">DDMA Cookiebanner checklist: 6 tips om jouw cookiebanner helemaal compliant te maken</span><meta itemprop="position" content="3"></li></ol></nav> </div> <div class="banner-image" style="background: url(https://ddma.nl/wp-content/uploads/2022/01/AdobeStock_330601855-scaled-e1643115221153.jpeg) center/cover no-repeat; background-color: #dae1e6"></div> <div class="container"> <div class="row"> <div class="col-lg-8 offset-lg-1"> <div class="pt-3 pt-lg-4 pb-3 pb-md-4"> <div class="banner-negative-margin | d-flex flex-wrap align-items-center mb-4 mb-md-5"> <a href="/kennisbank/?_article_type=artikel" class="btn btn-secondary small-font-size-mobile py-2 mb-2 mr-2 mr-md-3"> Artikel </a> <a href="/kennisbank/?_themes=eprivacy-verordening" class="btn btn-primary small-font-size-mobile py-2 mb-2 mr-2 mr-md-3"> ePrivacy Verordening </a> <a href="/kennisbank/?_themes=legal" class="btn btn-primary small-font-size-mobile py-2 mb-2 mr-2 mr-md-3"> Legal </a> <a href="/kennisbank/?_themes=telecommunicatiewet" class="btn btn-primary small-font-size-mobile py-2 mb-2 mr-2 mr-md-3"> Telecommunicatiewet </a> </div> <div class="mb-3 small">9 september 2024</div> <h1 class="mb-4 mb-md-5 ">DDMA Cookiebanner checklist: 6 tips om jouw cookiebanner helemaal compliant te maken</h1> <p class="lead">De Autoriteit Persoonsgegevens (AP) kondigde begin 2024 aan meer nadruk te leggen op de naleving van cookieregels. Wij krijgen hierdoor steeds meer de vraag van leden om hun cookiebanner te checken. Daar zijn wij als legal team natuurlijk voor, maar het is natuurlijk altijd fijn als je zelf de kennis in huis hebt om een compliant cookiebanner op te stellen. In deze checklist vind je zes tips en takeways om dit te doen.</p> </div> </div> </div> </div> </div> <div class="container yard-blocks-grid preset--article-upper mb-md-7 mb-5"><div class=""><div class="row"> <div class="col-lg-1 yard-blocks-grid-column invisible"><div class="column"> <p></p> </div></div> <div class="col-lg-8 yard-blocks-grid-column"><div class="column"> <p>Dat de AP haar taak serieus neemt blijkt ook uit de <a href="https://ddma.nl/kennisbank/ap-legt-een-boete-van-600-000-euro-op-voor-niet-compliant-cookiebanner/">aanzienlijke boeten die ze onlangs heeft opgelegd</a>. De AP richt zich specifiek op cookiebanners die, door middel van misleidend design, het gedrag van consumenten proberen te beïnvloeden. Dit soort ontwerpkeuzes worden ook wel <a href="https://ddma.nl/legal/wetgeving/nudging-en-dark-patterns/">‘dark patterns</a>‘ genoemd. Daarnaast signaleert de AP veel andere fouten bij het vragen van toestemming. Wil je dit voorkomen, let dan op de volgende checks:</p> <h2 class="wp-block-heading" id="check-1-los-van-cookies-regel-je-andere-technieken-zoals-tracking-pixels-ook-in-de-cookiebanner">Check 1: Los van cookies, regel je andere technieken, zoals ‘tracking pixels’, ook in de cookiebanner</h2> <p>De cookiewet gaat verrassend genoeg niet alleen over cookies. In artikel 11.7a van de Telecommunicatiewet (ook wel bekend als ‘de cookiewet’) wordt het woord ‘cookies’ zelfs niet genoemd. <a href="https://ddma.nl/kennisbank/europese-privacykoepel-verduidelijkt-regels-omtrent-trackingtechnieken/">De Europese koepel van privacytoezichthouders (EDPB) heeft in haar richtlijnen verduidelijkt dat ook andere technieken dan cookies onder deze wet vallen</a>, zoals:</p> <ul class="wp-block-list"> <li>URL- en pixeltracking</li> <li>Lokale verwerkingen op het apparaat</li> <li>IP-adres gebaseerde tracking</li> <li>Unieke (klant)identifiers die bijvoorbeeld met technieken als ‘enhanced conversions’ worden verwerkt, evenals het advertentie-id van een smartphone.</li> </ul> <p>Daarnaast noemt de AP op haar website nog andere technieken, zoals <em>local storage, web beacons en fingerprinting</em>. Al deze technieken moeten dus ook voldoen aan de cookiewet.</p> <div class="wp-block-group has-tertiary-background-color has-background"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"><h2 class="wp-block-heading" id="verder-lezen">Verder lezen?</h2> <p><strong>Dit artikel is exclusief beschikbaar voor DDMA-leden.</strong></p> <p><em>Log in of word lid om deze content te bekijken.</em></p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="yard-blocks-button"><a class="wp-block-button__link wp-element-button" href="https://ddma.nl/inloggen/">Login</a></div> <div class="yard-blocks-button"><a class="wp-block-button__link wp-element-button" href="https://ddma.nl/word-lid/">Word lid</a></div> </div> </div></div> <ul class="wp-block-list is-style-triangle"> <li>Laatste legal updates in je mailbox? <a href="https://ddma.nl/aanmelden-nieuwsbrief/">Meld je aan voor de DDMA Legal Nieuwsbrief.</a></li> <li>Ben je lid en heb je een vraag? Je kunt ons bereiken via 020 4528413 en <a href="mailto:legal@ddma.nl">legal@ddma.nl</a>.</li> <li>Nog geen lid? <a href="https://ddma.nl/word-lid/">Bekijk hier alle voordelen van het DDMA-lidmaatschap.</a></li> </ul> <div class="yard-blocks-list-posts yard-blocks-list-posts--author | container px-0"> <div class="row"> <div class="column | col-12 mb-2 mb-md-4"> <div class="card--author | bg-alabaster position-relative"> <div class="d-flex align-items-start"> <img decoding="async" src="https://ddma.nl/wp-content/uploads/2023/05/Frank-de-Vries-1-768x768.jpg" class="card-image" /> <div class="w-100 pr-6"> <h3 class="card-title | font-weight-bold mb-0"> Frank de Vries </h3> <div class="card-label"> Team lead legal | Senior legal counsel </div> <div class="card-icons | d-flex align-items-center mt-2"> <a href="https://www.linkedin.com/in/devriesfr/" class="social-icon " aria-label="LinkedIn" data-toggle="tooltip" data-placement="bottom" title="LinkedIn" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> <a href="mailto:frankdevries@ddma.nl" class="social-icon " aria-label="E-mailadres" data-toggle="tooltip" data-placement="bottom" title="frankdevries@ddma.nl" > <i class="fas fa-envelope-square" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> </div> </div></div> </div></div></div> <div class="container yard-blocks-grid preset--article-lower"><div class=""><div class="row"> <div class="col-lg-12 yard-blocks-grid-column"><div class="column"><h2 class="wp-block-heading is-style-ddma" id="ook-interessant">Ook interessant</h2> <div class="yard-blocks-spacer yard-blocks-spacer-size-2"></div> <div class="yard-blocks-list-posts yard-blocks-list-posts--three-articles | container px-0"> <div class="row"> <div class="column | col-lg-4 col-md-6 mb-2 mb-md-4"> <div class="card card--default mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2024/12/Legal-Member-Meetup-KNLTB-zaak-en-de-betekenis-voor-de-Marketingsector-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> AVG </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2024-12-17" class="date date-- card-date"> 17 december 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/legal-member-meetup-knltb-zaak-en-de-betekenis-voor-de-marketingsector/">Legal Member Meetup: KNLTB-zaak en de betekenis voor de Marketingsector</a> </h3> <div class="card-excerpt"> Op 12 december 2024 vond de maandelijkse Legal Member Meetup plaats, met de KNLTB-zaak als centraal onderwerp. Advocaten Olivia van Rikxoort en Saskia Vermeer – de Jongh van HVG Law… </div> </div> </div> </div> <div class="column | col-lg-4 col-md-6 mb-2 mb-md-4"> <div class="card card--default mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2024/12/Eerste-Kamer-stemt-in-met-verbod-op-klantrelatie-bij-telemarketing-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Telemarketing </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2024-12-17" class="date date-- card-date"> 17 december 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/eerste-kamer-stemt-in-met-verbod-op-klantrelatie-bij-telemarketing/">Eerste Kamer stemt in met verbod op klantrelatie bij telemarketing</a> </h3> <div class="card-excerpt"> Op 10 december heeft de Eerste Kamer ingestemd met een verbod op telemarketing op basis van de klantrelatie. Deze wijzigingen hebben ingrijpende gevolgen voor de telemarketingsector. In dit artikel blikken… </div> </div> </div> </div> <div class="column | col-lg-4 col-md-6 mb-2 mb-md-4"> <div class="card card--default mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2023/06/Vacature-768x509.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Data, Decisions & Engagement </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2024-12-16" class="date date-- card-date"> 16 december 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/vacature-lid-commissie-data-decisions-engagement-dde/">Vacature: lid commissie Data, Decisions & Engagement (DDE)</a> </h3> <div class="card-excerpt"> Ben jij werkzaam bij een opdrachtgever en wil je een belangrijke rol spelen in het verder professionaliseren van het data-driven marketingvak? 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