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Zoho Blog</title><link rel="stylesheet" media="all" href="https://blog.zohowebstatic.com/sites/zblogs/theme/css/zoho-blogs-wp-theme.css" /><link rel="stylesheet" media="all" href="https://blog.zohowebstatic.com/sites/zblogs/common/css/zohodblogs.css" /><script type="text/javascript">(function(w,s){var e=document.createElement("script");e.type="text/javascript";e.async=true;e.src="https://zohotagmanager.cdn.pagesense.io/ztmjs/9e14ca550fb345518206a5a65a40a7a9.js";var x=document.getElementsByTagName("script")[0];x.parentNode.insertBefore(e,x);})(window,"script");</script></head><body site="zohodblogs" data-prdname="inventory" data-prdname-display="Zoho Inventory" class="post-template-default single single-post postid-4563 single-format-standard i18n-en category-inventory path-node page-node-type-article-content"><div id="page" class="site"><div class="site-inner"><header id="masthead" class="site-header" role="banner"><div class="header-nav"><div class="brand-logo"><div class="hamburger-btn"><div class="hamburger-bar"></div></div><a href="/blog/" rel="home">Blog</a></div><div class="header-right-bar"><div class="header-search"><span class="btn-search fa fa-search icon-button-search"></span><form action="/blog/" method="get" role="search" id="searchform_topbar" class="search-top-bar-popup search-form"><label><span class="screen-reader-text">Search for:</span><input type="search" class="search-field-top-bar" id="search-field-top-bar" placeholder="Search…" value="" name="s" /></label><button type="submit" class="search-submit search-top-bar-submit" id="search-top-bar-submit"><span class="fa fa-search header-search-icon"></span><span class="screen-reader-text">Search</span></button></form></div><div class="language-selector header-lan-picker disabled"><span class="select-language"></span></div></div></div></header><div class="header-product-link"></div><div id="content" class="site-content container"><div id="primary" class="content-area row"><main id="main" class="site-main col-md-8 col-sm-12 col-xs-12" role="main"><article id="post-4563" class="post-4563 post type-post status-publish format-standard has-post-thumbnail hentry category-zoho-inventory tag-bundling tag-composite-item tag-increase-revenue tag-increase-sales tag-inventory-management tag-kitting tag-order-fulfillment tag-order-management tag-zoho-finance-suite tag-zoho-inventory"><header class="entry-header"><h1 class="entry-title">Top 5 ways that bundling can boost your sales</h1><div class="entry-info"><div class="posted-info"><span class="posted-on">Posted on <time class="entry-date published" datetime="18-01-08IST23:04:59+00:00">January 8, 2018</time></span><span class="posted-on updated-on">Last Updated On <time class="entry-date published updated" datetime="22-12-03IST21:17:38+00:00">December 3, 2022</time></span><span class="author-info"> by <a href="/blog/author/lakshmi-s">Lakshmi S</a></span></div><span class="read-info"><span class="read-time">5</span> Mins Read</span></div></header><div class="entry-content"><p><p class="p2" style="text-align: justify">With the ever-changing market, the urgent question for every business owner is how to innovate and increase sales. One of the strategies trending in the market right now is bundling, a technique where you offer two or more products or services together at an attractive price.</p></p><p><img class="aligncenter wp-image-47843 size-full" src="https://blog.zohowebstatic.com/sites/zblogs/images/inventory/bundle-boostsales-2018-01.png" alt="" width="1024" height="512" /></p><p></p><p><p class="p2" style="text-align: justify">Selling items in bundles or kits is the best way to incline your customer towards buying your products. When you cross-sell products at a discounted rate, it's easy for consumers to make a decision. They can see that meeting their needs with a single purchase is a great value. This gives you an edge over other sellers and helps you stay ahead of your competition.</p></p><p><div></div></p><p><img class="size-full wp-image-47863 alignleft" style="float: left" src="https://blog.zohowebstatic.com/sites/zblogs/images/inventory/cross-selling-products-2018-01.png" alt="" width="136" height="110" /></p><p><h4 class="p2" style="text-align: left"><b>Increase your sales margin by cross-selling products</b></h4></p><p><p class="p2" style="text-align: justify">Not all products are compatible with each other, and not all customers want to do a ton of research to find out which combinations will work. Customers who buy several products together often have to wait until after purchasing to see whether the combination they've chosen is actually compatible. If it's not a match, the customer might give a poor review, return the products and even take their business elsewhere.</p></p><p>To avoid unsatisfying purchases, customers rely on sellers to educate them about compatible products. Bundling is a great way to do that. For example, a computer retailer can bundle a laptop with a compatible brand of wireless printer to help buyers who aren't particularly tech-savvy. By choosing the bundle, the customer can make an expert-quality decision without needing to become an expert.</p><p><p class="p2" style="text-align: justify">This allows you to cross-sell products that go together well so the buyer can easily make a smart purchasing decision. Analyze your inventory and identify products that can be bundled together to provide maximum value to your customers. Your customers will be impressed, and you will see the increase in the revenue earned per customer.</p></p><p><div></div></p><p><h4 class="p2" style="text-align: justify"><b><img class="size-full wp-image-47862 alignleft" src="https://blog.zohowebstatic.com/sites/zblogs/images/inventory/clear-your-dead-stock-2018-01.png" alt="" width="136" height="110" />Keep your dead stock moving</b></h4></p><p><p class="p2" style="text-align: justify">Stocking products that are not selling well is burdensome for any seller. It is crucial to get the stock moving while it can still be useful. In such cases, bundling slow-moving products with fast-selling products for a reasonable price can clear out the sluggish stock and help to offset any losses you might face.</p></p><p><h4></h4></p><p><h4 class="p2" style="text-align: justify"><b><img class="size-full wp-image-47864 alignleft" src="https://blog.zohowebstatic.com/sites/zblogs/images/inventory/give-room-to-buy-more-2018-01.png" alt="" width="136" height="110" />Give your customer room to buy more</b></h4></p><p><p class="p2" style="text-align: justify">Most e-commerce platforms have a minimum purchase threshold for free shipping, which tempts the customer to buy more products so that they can save on shipping costs. Bundling makes a great accompaniment to this approach.</p></p><p><p class="p2" style="text-align: justify">Let's look at a scenario where bundles and free shipping go hand-in-hand. A customer browses through a catalogue of cosmetics and likes a range of products from several brands. She adds a face wash to her cart for $30, plus $10 shipping, which brings her order total to $40. During checkout, she notices that she can get free shipping on orders of $80 and more. When she revisits her order, she notices that she can buy the face wash together with a moisturizer and face cream for $65. Delighted, she adds the combo to her cart instead of the single item, then adds another product to bump her order up to $80 and earn free shipping.</p></p><p><p class="p2" style="text-align: justify">In this bundling scenario, not only is the consumer able to enjoy the perk of free shipping, she also gets more products at a discounted rate, which is a mutually rewarding situation for both her and the seller. Bundling helps you sell more and helps your customers get more for a good price.</p></p><p><h4></h4></p><p><h4 class="p2" style="text-align: justify"><b><img class="size-full wp-image-47865 alignleft" src="https://blog.zohowebstatic.com/sites/zblogs/images/inventory/promote-new-products-2018-01.png" alt="" width="136" height="110" />Promote new products effortlessly</b></h4></p><p><p class="p2" style="text-align: justify">Promoting a relatively unknown product is easy when you bundle it with an already popular product. The association with a known product helps establish the presence of the new product in the market.</p></p><p><p class="p2" style="text-align: justify">Consider the example of Zylker, a fashion company that creates designer suits. Their suits are already popular and have high order rates, and now they're introducing a new series of speciality bow ties. To promote the new product and increase sales, they decide to bundle a bow tie with each suit and offer the combination to customers at a compelling price. Customers can now look forward to an elegant bow tie to go along with their excellent suit. The customer's positive buying experience translates to higher sales volumes for Zylker.</p></p><p><h4></h4></p><p><h4 class="p2" style="text-align: justify"><b><img class="size-full wp-image-47833 alignleft" src="https://blog.zohowebstatic.com/sites/zblogs/images/inventory/increasesales-bundle-2018-01.png" alt="" width="136" height="110" />Accelerate the fulfillment process</b></h4></p><p><p class="p2" style="text-align: justify">When a customer places an order for a few items from an e-commerce platform, the individual vendors take care of each item's packaging, shipping, and after-shipment tracking. This is time-consuming and can make it difficult for the customer to keep track of where their items are. You as a vendor, can observe the customers' ordering patterns and bundle the types of items they most often order together. Now the bundle can be packaged and tracked as a single commodity, expediting the order fulfillment process while at the same time gaining more orders!</p></p><p><h4 class="p2" style="text-align: justify"><b>A win-win for all </b></h4></p><p><p class="p2" style="text-align: justify">Bundling is a mutually beneficial sale solution for consumers and sellers. Consumers can find solutions to their immediate needs and get a good value on their purchases, while you can efficiently fulfill orders and see an increase in your sales margin with no extra expense.</p></p><p><blockquote></p><p><p style="text-align: center"><b><i>Great innovations come from a series of experiments. So don’t regret trying new things — regret not trying new things. </i></b></p></p><p></blockquote></p><p><div></div></p><p><h4></h4></p><p><p class="p2" style="background-color: #fff9e4;padding: 10px 20px;line-height: 28px;font-size: 15px">Software tools such as <a href="http://www.zoho.com/inventory"><span class="s1">Zoho Inventory</span></a> can help you calculate the number of bundles you can generate with your stock on hand, automatically update the inventory levels for the products in a bundle, store the SKU value for each bundle, generate sales reports, and much <a href="https://help.zoho.com/portal/community/topic/do-more-with-the-improved-composite-items-feature">more</a>!</p></p><p><blockquote></p><p></p><p></blockquote></p><p></p></div><footer class="entry-footer clearfix"><span class="cat-tags-links"><span class="cat-links"><span class="cat-icon"><i class="fa fa-folder-open"></i></span><span class="screen-reader-text">Categories</span><a href="/blog/inventory" rel="category tag">Zoho Inventory</a></span><span class="tags-links"><span class="tags-icon"><i class="fa fa-hashtag" aria-hidden="true"></i></span><span class="screen-reader-text">Tags</span><a href="/blog/tag/bundling" rel="tag" > #bundling</a>, <a href="/blog/tag/composite-item" rel="tag" > #composite item</a>, <a href="/blog/tag/increase-revenue" rel="tag" > #increase revenue</a>, <a href="/blog/tag/increase-sales" rel="tag" > #Increase sales</a>, <a href="/blog/tag/inventory-management" rel="tag" > #inventory management</a>, <a href="/blog/tag/kitting" rel="tag" > #kitting</a>, <a href="/blog/tag/order-fulfillment" rel="tag" > #order fulfillment</a>, <a href="/blog/tag/order-management" rel="tag" > #Order Management</a>, <a href="/blog/tag/zoho-finance-suite" rel="tag" > #Zoho Finance Suite</a>, <a href="/blog/tag/zoho-inventory" rel="tag" > #Zoho Inventory</a></span></span></footer><div class="entry-author-info clearfix"><div class="author-avatar"><img width="72" height="72" src="https://blog.zohowebstatic.com/sites/zblogs/images/author_profile/lakshmi-s.png" class="avatar avatar-72 photo" alt="" loading="lazy" sizes="(max-width: 72px) 100vw, 72px" /></div><div class="author-description"><p class="author-title"><a href="/blog/author/lakshmi-s" title="Posts by Lakshmi S" rel="author">Lakshmi S</a></p><p class="author-bio"></p></div></div><div class="section-container contact-sales-form-wrap blog-form-container"><div class="freeze_layer" style="display: block;"></div><div class="formSec " style="transition: all 0.75s ease 0s;"><div class="formInner"><span class="form-close"></span></div></div></div></article><div id="block-zoho-comments" class="block block-ctools-block block-entity-fieldnodefield-comments"><h2>Comments</h2><div id="comments" class="comments-area"><h3 class="comments-title">9 Replies to Top 5 ways that bundling can boost your sales</h3><ol class="comment-list"><li id="comment-18306" class="comment odd alt thread-even depth-1"><article id="div-comment-18306" class="comment-body"><footer class="comment-meta"><div class="comment-author vcard"><img title="" alt="" src="https://blog.zohowebstatic.com/sites/zblogs/images/author_profile/avatar.png" class="avatar avatar-60 photo" height="60" width="60"><b class="fn">QndYNwe</b><span class="says">says:</span></div><div class="comment-metadata"><a href="/blog/inventory/top-5-ways-that-bundling-can-boost-your-sales.html#comment-18306"><time datetime="18-02-15T12:30:56+00:00"> February 15, 2018 at 12:30 AM </time></a></div></footer><div class="comment-content"><p> 653264 492557Hello! Fantastic post! Please when I could see a follow up! 412052</p></div><div class="reply"><a rel="nofollow" class="comment-reply-link" href="#comment-18306" data-commentid="18306" data-postid="4563" data-belowelement="div-comment-18306" data-respondelement="respond" aria-label="Reply to QndYNwe">Reply</a></div></article></li><li id="comment-18304" class="comment even thread-odd thread-alt depth-1"><article id="div-comment-18304" class="comment-body"><footer class="comment-meta"><div class="comment-author vcard"><img title="" alt="" src="https://blog.zohowebstatic.com/sites/zblogs/images/author_profile/avatar.png" class="avatar avatar-60 photo" height="60" width="60"><b class="fn">Nik</b><span class="says">says:</span></div><div class="comment-metadata"><a href="/blog/inventory/top-5-ways-that-bundling-can-boost-your-sales.html#comment-18304"><time datetime="18-02-14T06:59:07+00:00"> February 14, 2018 at 6:59 AM </time></a></div></footer><div class="comment-content"><p> The new bundling feature has major bugs in it, don't use it. It does not correctly calculate the COGS of any bundled item, which means your accounts in Zoho Books will be wrong and your GP margins incorrect. I've raised this with the support team multiple times over the last 2 weeks but it is still not fixed.</p></div><div class="reply"><a rel="nofollow" class="comment-reply-link" href="#comment-18304" data-commentid="18304" data-postid="4563" data-belowelement="div-comment-18304" data-respondelement="respond" aria-label="Reply to Nik">Reply</a></div></article><ol class="children"><li id="comment-18305" class="comment byuser comment-author-lakshmi-s bypostauthor odd alt depth-2"><article id="div-comment-18305" class="comment-body"><footer class="comment-meta"><div class="comment-author vcard"><img title="" alt="" src="https://blog.zohowebstatic.com/sites/zblogs/images/author_profile/lakshmi-s.png" class="avatar avatar-60 photo" height="60" width="60"><b class="fn">Lakshmi S</b><span class="says">says:</span></div><div class="comment-metadata"><a href="/blog/inventory/top-5-ways-that-bundling-can-boost-your-sales.html#comment-18305"><time datetime="18-02-15T02:59:20+00:00"> February 15, 2018 at 2:59 AM </time></a></div></footer><div class="comment-content"><p> Hello Nik, Thank you for your valuable feedback on our new feature. I'm sorry to hear that you have been facing difficulties with respect to the COGS calculation. Our team has been dedicated to fixing this. Please be assured that this put on priority and we will bear good news at the earliest. Thank you for your patience and understanding. Regards, Lakshmi</p></div><div class="reply"><a rel="nofollow" class="comment-reply-link" href="#comment-18305" data-commentid="18305" data-postid="4563" data-belowelement="div-comment-18305" data-respondelement="respond" aria-label="Reply to Lakshmi S">Reply</a></div></article></li></ol></li><li id="comment-18303" class="comment even thread-odd thread-alt depth-1"><article id="div-comment-18303" class="comment-body"><footer class="comment-meta"><div class="comment-author vcard"><img title="" alt="" src="https://blog.zohowebstatic.com/sites/zblogs/images/author_profile/avatar.png" class="avatar avatar-60 photo" height="60" width="60"><b class="fn">Sanjeet Thompson</b><span class="says">says:</span></div><div class="comment-metadata"><a href="/blog/inventory/top-5-ways-that-bundling-can-boost-your-sales.html#comment-18303"><time datetime="18-02-08T09:25:50+00:00"> February 8, 2018 at 9:25 AM </time></a></div></footer><div class="comment-content"><p> Being an entrepreneur isn't an easy job at all. This is a great blog which can help to promote growth in every aspect. However there are few topics which are not covered in this article. It could have been more subtle. Fashion bloggers and entrepreneurs can also visit FLAIRTALES (<a href="https://www.flairtales.com/)" target="_blank" title="https://www.flairtales.com/)">https://www.flairtales.com/)</a> for help.</p></div><div class="reply"><a rel="nofollow" class="comment-reply-link" href="#comment-18303" data-commentid="18303" data-postid="4563" data-belowelement="div-comment-18303" data-respondelement="respond" aria-label="Reply to Sanjeet Thompson">Reply</a></div></article></li><li id="comment-18302" class="comment odd alt thread-even depth-1"><article id="div-comment-18302" class="comment-body"><footer class="comment-meta"><div class="comment-author vcard"><img title="" alt="" src="https://blog.zohowebstatic.com/sites/zblogs/images/author_profile/avatar.png" class="avatar avatar-60 photo" height="60" width="60"><b class="fn">Patrick</b><span class="says">says:</span></div><div class="comment-metadata"><a href="/blog/inventory/top-5-ways-that-bundling-can-boost-your-sales.html#comment-18302"><time datetime="18-01-31T01:38:04+00:00"> January 31, 2018 at 1:38 AM </time></a></div></footer><div class="comment-content"><p> Hi, Bundling takes accounting stock in consideration for available stock instead of physical stock --> I can not bundle items who are shipped from our facility but not yet been invoiced ( or being shipped but not yet delivered ) ?</p></div><div class="reply"><a rel="nofollow" class="comment-reply-link" href="#comment-18302" data-commentid="18302" data-postid="4563" data-belowelement="div-comment-18302" data-respondelement="respond" aria-label="Reply to Patrick">Reply</a></div></article></li><li id="comment-18300" class="comment even thread-odd thread-alt depth-1"><article id="div-comment-18300" class="comment-body"><footer class="comment-meta"><div class="comment-author vcard"><img title="" alt="" src="https://blog.zohowebstatic.com/sites/zblogs/images/author_profile/avatar.png" class="avatar avatar-60 photo" height="60" width="60"><b class="fn">Aiden</b><span class="says">says:</span></div><div class="comment-metadata"><a href="/blog/inventory/top-5-ways-that-bundling-can-boost-your-sales.html#comment-18300"><time datetime="18-01-22T01:37:43+00:00"> January 22, 2018 at 1:37 PM </time></a></div></footer><div class="comment-content"><p> Hi. If I want to create a sales order for a bundled SKU, but it will need to be back ordered from suppliers, how do I make the back order break down the bundle into its individual items to purchase? I only seem to be able to create POs of the bundled SKU using the bulk backorder feature, when my suppliers only work in individual component SKUs Thanks</p></div><div class="reply"><a rel="nofollow" class="comment-reply-link" href="#comment-18300" data-commentid="18300" data-postid="4563" data-belowelement="div-comment-18300" data-respondelement="respond" aria-label="Reply to Aiden">Reply</a></div></article><ol class="children"><li id="comment-18301" class="comment byuser comment-author-lakshmi-s bypostauthor odd alt depth-2"><article id="div-comment-18301" class="comment-body"><footer class="comment-meta"><div class="comment-author vcard"><img title="" alt="" src="https://blog.zohowebstatic.com/sites/zblogs/images/author_profile/lakshmi-s.png" class="avatar avatar-60 photo" height="60" width="60"><b class="fn">lakshmi s</b><span class="says">says:</span></div><div class="comment-metadata"><a href="/blog/inventory/top-5-ways-that-bundling-can-boost-your-sales.html#comment-18301"><time datetime="18-01-22T10:43:23+00:00"> January 22, 2018 at 10:43 PM </time></a></div></footer><div class="comment-content"><p> Hi Aiden, Thank you for posting! If you have been purchasing the raw materials from different suppliers, then I'm afraid you will have to create Purchase Orders for them separately. It is not possible to break down the bundled item while back ordering in Zoho Inventory. I will, however, pass your use-case on to my team. If there are any developments on this front, we will surely notify you. Have a great day!<em>Cheers! Lakshmi Zoho Inventory</em></p></div><div class="reply"><a rel="nofollow" class="comment-reply-link" href="#comment-18301" data-commentid="18301" data-postid="4563" data-belowelement="div-comment-18301" data-respondelement="respond" aria-label="Reply to lakshmi s">Reply</a></div></article></li></ol></li><li id="comment-18298" class="comment even thread-odd thread-alt depth-1"><article id="div-comment-18298" class="comment-body"><footer class="comment-meta"><div class="comment-author vcard"><img title="" alt="" src="https://blog.zohowebstatic.com/sites/zblogs/images/author_profile/avatar.png" class="avatar avatar-60 photo" height="60" width="60"><b class="fn">Luke</b><span class="says">says:</span></div><div class="comment-metadata"><a href="/blog/inventory/top-5-ways-that-bundling-can-boost-your-sales.html#comment-18298"><time datetime="18-01-19T04:54:00+00:00"> January 19, 2018 at 4:54 PM </time></a></div></footer><div class="comment-content"><p> So how does bundling and stock management work? If I have a product for $35, but three bundled together is $100, do I have to manually manage stock? Or is there a way for Zoho Inventory to automate this?</p></div><div class="reply"><a rel="nofollow" class="comment-reply-link" href="#comment-18298" data-commentid="18298" data-postid="4563" data-belowelement="div-comment-18298" data-respondelement="respond" aria-label="Reply to Luke">Reply</a></div></article><ol class="children"><li id="comment-18299" class="comment byuser comment-author-lakshmi-s bypostauthor odd alt depth-2"><article id="div-comment-18299" class="comment-body"><footer class="comment-meta"><div class="comment-author vcard"><img title="" alt="" src="https://blog.zohowebstatic.com/sites/zblogs/images/author_profile/lakshmi-s.png" class="avatar avatar-60 photo" height="60" width="60"><b class="fn">lakshmi s</b><span class="says">says:</span></div><div class="comment-metadata"><a href="/blog/inventory/top-5-ways-that-bundling-can-boost-your-sales.html#comment-18299"><time datetime="18-01-21T09:34:40+00:00"> January 21, 2018 at 9:34 PM </time></a></div></footer><div class="comment-content"><p> Hi Luke, Thank you for posting! Yes, in Zoho Inventory you can automate the process of stock management while Bundling. For instance, let's say you are bundling products A and B together in a definite quantity to produce a commodity C. Then the stock level of those individual items automatically decreases everytime you do so, while increasing the quantity of C. And when you delete the bundle that you have created, the stock level of the individual products are again automatically restored. Hope this answers your question. Feel free to reach us for any clarifications. Cheers! Lakshmi</p></div><div class="reply"><a rel="nofollow" class="comment-reply-link" href="#comment-18299" data-commentid="18299" data-postid="4563" data-belowelement="div-comment-18299" data-respondelement="respond" aria-label="Reply to lakshmi s">Reply</a></div></article></li></ol></li></ol><div id="respond" class="comment-respond"><h3 id="reply-title" class="comment-reply-title"> Leave a Reply <small><a rel="nofollow" id="cancel-comment-reply-link" href="/blog/inventory/top-5-ways-that-bundling-can-boost-your-sales.html#respond" style="display:none;">Cancel reply</a></small></h3><p class="comment-notes"><span id="email-notes">Your email address will not be published.</span><span class="required-field-message" aria-hidden="true">Required fields are marked<span class="required" aria-hidden="true">*</span></span></p><form class="comment-comment-form comment-form" data-drupal-selector="comment-form" action="https://blog.zoho.com/comment/reply/node/4563/field_comments" method="post" 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