IAB Tech Lab

<!DOCTYPE html> <html lang="en-US"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width"> <title>IAB Tech Lab</title> <meta name="description" content="Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service. 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col-12"> <h2 style="text-align: center; margin-top:0px; margin-bottom:0px; font-weight:600">Events</h2> <div class="latest-event"> <a href="https://iabtechlab.com/event/privacy-taxonomy-updates-webinar/"><img src="https://iabtechlab.com/wp-content/uploads/2024/11/PT_1200x628.png" style="width:720px; height:auto; max-height:300px;" alt="Privacy Taxonomy: Streamlining Data Privacy with a Common Language"></a> <a href="https://iabtechlab.com/event/privacy-taxonomy-updates-webinar/"> <h2 style="text-align:center; margin-top: 10px; font-size: 20px; font-weight: 600;">Privacy Taxonomy: Streamlining Data Privacy with a Common Language</h2></a> <p style="text-align: justify; font-weight:500; font-size:15px; line-height: 1.6em;">The Privacy Taxonomy is a universal taxonomy designed to standardize how privacy-related data elements, data usage, and data subjects are categorized across the digital media...</p> <div style="text-align:center;"> <p><strong style="font-size: 17px;">Date:</strong> 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