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class="entry-content" itemprop="text"> <p>¿Buscas un buen libro de <strong>Social Media</strong>? Tanto si quieres seguir formándote como <strong>Community Manager</strong> como si deseas aprender técnicas y herramientas básicas para gestionar las redes sociales de tu empresa, te recomendamos los libros publicados por <a title="Más Información" href="https://www.trecebits.com/informacion/">Manuel Moreno</a>, creador de TreceBits.</p> <hr class="wp-block-separator has-text-color has-color-defecto-color has-alpha-channel-opacity has-color-defecto-background-color has-background"/> <div class="wp-block-image"> <figure class="alignleft"><img fetchpriority="high" decoding="async" width="250" height="378" src="https://www.trecebits.com/wp-content/uploads/2023/04/LibroFollowers250.webp" alt="Followers Crea tu comunidad de seguidores online" class="wp-image-166777" srcset="https://www.trecebits.com/wp-content/uploads/2023/04/LibroFollowers250.webp 250w, https://www.trecebits.com/wp-content/uploads/2023/04/LibroFollowers250-165x250.webp 165w" sizes="(max-width: 250px) 100vw, 250px" /></figure></div> <h2 class="wp-block-heading">Followers. <span style="color: #ff0000;">¡Ya a la venta!</span></h2> <p><strong>Fecha de publicación:</strong> 24 de mayo de 2023.</p> <p><strong>Editorial:</strong> Deusto (Grupo Planeta).</p> <p><strong>Número de páginas:</strong> 336</p> <p>Crear una comunidad de seguidores de calidad te permitirá alcanzar cualquier objetivo que te propongas en Internet. Pero has de huir de falsas promesas y soluciones mágicas. No sirve de nada comprar followers, pero si trabajas la creación y desarrollo de tu comunidad de seguidores online, serás capaz de lograr una influencia real, y no una ficción de números cebados artificialmente que ocultan perfiles vacíos y sin interacciones.</p> <p>Durante el recorrido que te propone este libro, aprenderás a planificar tu estrategia online, encontrar tu propia identidad y seleccionar los objetivos que quieres conseguir; entenderás qué personas podrían ser tus seguidores y cómo acercarte a ellos; elegirás de forma consciente las redes sociales y plataformas digitales que emplearás, conocerás cómo crear y difundir contenidos relevantes; definirás un plan de dinamización y serás capaz de generar lazos de confianza con tus followers… ello te llevará a lograr tus metas e incluso te permitirá monetizar tu comunidad.</p> <p><a class="botonera" title="La enciclopedia del Community Manager" href="https://www.trecebits.com/libro-followers-crea-comunidad-seguidores-internet/">Más información</a></p> <hr class="wp-block-separator has-text-color has-color-defecto-color has-alpha-channel-opacity has-color-defecto-background-color has-background"/> <div class="wp-block-image"> <figure class="alignleft"><img decoding="async" width="252" height="387" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20252%20387'%3E%3C/svg%3E" alt="La enciclopedia del Community Manager" class="wp-image-46483" title="La-Enciclopedia-Del-Community-Manager" data-lazy-srcset="https://www.trecebits.com/wp-content/uploads/2018/03/portada_la-enciclopedia-del-community-manager_manuel-moreno-molina_201801181034.jpg.webp 252w,https://www.trecebits.com/wp-content/uploads/2018/03/portada_la-enciclopedia-del-community-manager_manuel-moreno-molina_201801181034-163x250.jpg.webp 163w" data-lazy-sizes="(max-width: 252px) 100vw, 252px" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2018/03/portada_la-enciclopedia-del-community-manager_manuel-moreno-molina_201801181034.jpg.webp" /><noscript><img decoding="async" width="252" height="387" src="https://www.trecebits.com/wp-content/uploads/2018/03/portada_la-enciclopedia-del-community-manager_manuel-moreno-molina_201801181034.jpg.webp" alt="La enciclopedia del Community Manager" class="wp-image-46483" title="La-Enciclopedia-Del-Community-Manager" srcset="https://www.trecebits.com/wp-content/uploads/2018/03/portada_la-enciclopedia-del-community-manager_manuel-moreno-molina_201801181034.jpg.webp 252w,https://www.trecebits.com/wp-content/uploads/2018/03/portada_la-enciclopedia-del-community-manager_manuel-moreno-molina_201801181034-163x250.jpg.webp 163w" sizes="(max-width: 252px) 100vw, 252px" /></noscript></figure></div> <h2 class="wp-block-heading">La enciclopedia del Community Manager <span style="color: #ff0000;">¡4ª edición!</span></h2> <p><strong>Fecha de publicación:</strong> 10 de abril de 2018. ¡Cómpralo ya!</p> <p><strong>Editorial:</strong> Deusto (Grupo Planeta). Publicado en Argentina por Ediciones Valletta.</p> <p><strong>Número de páginas:</strong> 368</p> <p><em>La enciclopedia del community manager</em> es una guía completamente actualizada, con técnicas y herramientas para sacar el máximo provecho a los medios sociales en los entornos corporativos. Con ella aprenderás a utilizar las principales redes sociales, como Facebook, Twitter, LinkedIn, YouTube o Instagram, y a sacar partido a las aplicaciones de mensajería instantánea o a las retransmisiones de vídeo en directo en beneficio de tu marca.</p> <p>También entenderás por qué es necesario planificar la estrategia en social media, fijar unos objetivos, realizar un ejercicio constante de monitorización de los resultados y aprender a interpretar los datos, entre otras muchas cosas.</p> <p><a class="botonera" title="La enciclopedia del Community Manager" href="https://www.trecebits.com/enciclopedia-community-manager/">Más información</a></p> <hr class="wp-block-separator has-text-color has-color-defecto-color has-alpha-channel-opacity has-color-defecto-background-color has-background"/> <div class="wp-block-image"> <figure class="alignleft is-resized"><img decoding="async" width="400" height="403" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20400%20403'%3E%3C/svg%3E" alt="" class="wp-image-164329" style="width:248px" data-lazy-srcset="https://www.trecebits.com/wp-content/uploads/2023/04/portada_yo-tambien-la-lie-parda-en-internet_manuel-moreno-molina_201607052051-2.webp 400w, https://www.trecebits.com/wp-content/uploads/2023/04/portada_yo-tambien-la-lie-parda-en-internet_manuel-moreno-molina_201607052051-2-248x250.webp 248w, https://www.trecebits.com/wp-content/uploads/2023/04/portada_yo-tambien-la-lie-parda-en-internet_manuel-moreno-molina_201607052051-2-150x150.webp 150w" data-lazy-sizes="(max-width: 400px) 100vw, 400px" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2023/04/portada_yo-tambien-la-lie-parda-en-internet_manuel-moreno-molina_201607052051-2.webp" /><noscript><img decoding="async" width="400" height="403" src="https://www.trecebits.com/wp-content/uploads/2023/04/portada_yo-tambien-la-lie-parda-en-internet_manuel-moreno-molina_201607052051-2.webp" alt="" class="wp-image-164329" style="width:248px" srcset="https://www.trecebits.com/wp-content/uploads/2023/04/portada_yo-tambien-la-lie-parda-en-internet_manuel-moreno-molina_201607052051-2.webp 400w, https://www.trecebits.com/wp-content/uploads/2023/04/portada_yo-tambien-la-lie-parda-en-internet_manuel-moreno-molina_201607052051-2-248x250.webp 248w, https://www.trecebits.com/wp-content/uploads/2023/04/portada_yo-tambien-la-lie-parda-en-internet_manuel-moreno-molina_201607052051-2-150x150.webp 150w" sizes="(max-width: 400px) 100vw, 400px" /></noscript></figure></div> <h2 class="wp-block-heading">Yo también la lié parda en Internet</h2> <p><strong>Fecha de publicación:</strong> 13 de septiembre de 2016</p> <p><strong>Editorial:</strong> Alienta Editorial</p> <p><strong>Número de páginas:</strong> 312</p> <p>Hablamos siempre de los casos de éxito en las redes sociales, historias de personas y compañías que han triunfado en social media y han logrado los objetivos que se proponían, pero… ¿cuántas se han quedado por el camino? ¡muchas más!</p> <p>Con un lenguaje desenfadado y, sobre todo, mucho sentido del humor, este libro realiza un repaso por la historia de las principales meteduras de pata que han cometido empresas, personajes famosos y usuarios anónimos en Twitter, Facebook y otras plataformas digitales. Este es un libro ameno y divertido que te enseñará a reirte de tus fallos en internet y a evitar y gestionar adecuadamente las crisis 2.0.</p> <p><a class="botonera" title="Yo también la lié parda en Internet" href="https://www.trecebits.com/yo-tambien-la-lie-parda-en-internet/">Más información</a></p> <hr class="wp-block-separator has-text-color has-color-defecto-color has-alpha-channel-opacity has-color-defecto-background-color has-background"/> <div class="wp-block-image"> <figure class="alignleft size-large is-resized"><img decoding="async" width="406" height="595" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20406%20595'%3E%3C/svg%3E" alt="Cómo Triunfar en las Redes Sociales" class="wp-image-28796" style="width:248px" title="Cómo Triunfar en las Redes Sociales" data-lazy-srcset="https://www.trecebits.com/wp-content/uploads/2015/05/portada_libro-406x595.jpg.webp 406w,https://www.trecebits.com/wp-content/uploads/2015/05/portada_libro-170x250.jpg.webp 170w,https://www.trecebits.com/wp-content/uploads/2015/05/portada_libro.jpg.webp 682w" data-lazy-sizes="(max-width: 406px) 100vw, 406px" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2015/05/portada_libro-406x595.jpg.webp" /><noscript><img decoding="async" width="406" height="595" src="https://www.trecebits.com/wp-content/uploads/2015/05/portada_libro-406x595.jpg.webp" alt="Cómo Triunfar en las Redes Sociales" class="wp-image-28796" style="width:248px" title="Cómo Triunfar en las Redes Sociales" srcset="https://www.trecebits.com/wp-content/uploads/2015/05/portada_libro-406x595.jpg.webp 406w,https://www.trecebits.com/wp-content/uploads/2015/05/portada_libro-170x250.jpg.webp 170w,https://www.trecebits.com/wp-content/uploads/2015/05/portada_libro.jpg.webp 682w" sizes="(max-width: 406px) 100vw, 406px" /></noscript></figure></div> <h2 class="wp-block-heading">Cómo Triunfar en las Redes Sociales <span style="color: #ff0000;">(4ª edición)</span></h2> <p><strong>Fecha de publicación:</strong> 12 de mayo de 2015</p> <p><strong>Editorial:</strong> Gestión 2.000</p> <p><strong>Número de páginas:</strong> 356</p> <p>¿Cómo debo usar los <em>hashtags </em>de Twitter para que mis mensajes tengan mayor impacto? ¿Cómo debo completar mi perfil de LinkedIn para que me ayude a encontrar un empleo? ¿Cómo puedo configurar correctamente la privacidad de mi perfil en Facebook? ¿Cómo puedo ganar dinero con mis vídeos de YouTube? ¿Qué aplicaciones además de Tinder puedo usar para ligar?</p> <p>Hemos leído muchos libros de Social Media para empresas y Community Managers. Este no es uno de esos. Esta obra es diferente porque sitúa en el centro, por primera vez, al ciudadano corriente, para satisfacer sus necesidades a la hora de relacionarse en Internet.</p> <p><a class="botonera" title="Cómo Triunfar en las Redes Sociales" href="https://www.trecebits.com/como-triunfar-en-las-redes-sociales/">Más información</a></p> <hr class="wp-block-separator has-text-color has-color-defecto-color has-alpha-channel-opacity has-color-defecto-background-color has-background"/> <div class="wp-block-image"> <figure class="alignleft size-full is-resized"><img decoding="async" width="388" height="595" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20388%20595'%3E%3C/svg%3E" alt="El Gran Libro del Community Manager" class="wp-image-23848" style="width:248px" title="El Gran Libro del Community Manager" data-lazy-srcset="https://www.trecebits.com/wp-content/uploads/2014/01/el-gran-libro-del-community-manager_9788498753417-388x595.jpg.webp 388w,https://www.trecebits.com/wp-content/uploads/2014/01/el-gran-libro-del-community-manager_9788498753417-388x595-163x250.jpg.webp 163w" data-lazy-sizes="(max-width: 388px) 100vw, 388px" data-lazy-src="https://www.trecebits.com/wp-content/uploads/2014/01/el-gran-libro-del-community-manager_9788498753417-388x595.jpg.webp" /><noscript><img decoding="async" width="388" height="595" src="https://www.trecebits.com/wp-content/uploads/2014/01/el-gran-libro-del-community-manager_9788498753417-388x595.jpg.webp" alt="El Gran Libro del Community Manager" class="wp-image-23848" style="width:248px" title="El Gran Libro del Community Manager" srcset="https://www.trecebits.com/wp-content/uploads/2014/01/el-gran-libro-del-community-manager_9788498753417-388x595.jpg.webp 388w,https://www.trecebits.com/wp-content/uploads/2014/01/el-gran-libro-del-community-manager_9788498753417-388x595-163x250.jpg.webp 163w" sizes="(max-width: 388px) 100vw, 388px" /></noscript></figure></div> <h2 class="wp-block-heading">El Gran Libro del Community Manager <span style="color: #ff0000;">(14ª edición)</span></h2> <p><strong>Fecha de publicación:</strong> 21 de enero de 2014</p> <p><strong>Editorial:</strong> Gestión 2.000</p> <p><strong>Número de páginas:</strong> 272</p> <p>En la actualidad, la labor del gestor de comunidades se ha convertido en una potente y efectiva estrategia de comunicación y marketing. <i>El gran libro del community manager </i>explica cómo ha de actuar el responsable de social media y establece los principios fundamentales de la gestión de la reputación de las marcas en internet, desde una visión juiciosa y ponderada de esta nueva profesión denominada «community manager».</p> <p>El autor, experto en redes sociales y empresa, describe las herramientas básicas para crear y gestionar una comunidad, profundiza en las principales plataformas, proporciona útiles y sorprendentes consejos sobre cómo analizar los resultados de las acciones emprendidas, y cómo reorientarlas según las necesidades.</p> <p><a class="botonera" title="El Gran Libro del Community Manager" href="https://www.trecebits.com/el-gran-libro-del-community-manager/">Más información</a></p> </div> </div> </article> </main> </div> </div> </div> <div data-wpr-lazyrender="1" class="site-footer footer-bar-active footer-bar-align-right"> <div id="footer-widgets" class="site footer-widgets"> <div class="footer-widgets-container grid-container"> <div class="inside-footer-widgets"> <div class="footer-widget-1"> <aside id="block-8" class="widget inner-padding widget_block"> <figure class="gb-block-image gb-block-image-366fee66"><a href="https://www.trecebits.com"><img decoding="async" width="362" height="121" class="gb-image gb-image-366fee66" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20362%20121'%3E%3C/svg%3E" alt="TreceBits Redes Sociales y Tecnologia" title="TreceBits Redes Sociales y Tecnologia" 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