CINXE.COM

Email Marketing Archives - Salesforce

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src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2020/10/small-marketing-team-deliver-big-results.jpg?w=300" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2020/10/small-marketing-team-deliver-big-results.jpg 1500w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2020/10/small-marketing-team-deliver-big-results.jpg?w=300&amp;h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2020/10/small-marketing-team-deliver-big-results.jpg?w=768&amp;h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2020/10/small-marketing-team-deliver-big-results.jpg?w=1024&amp;h=576 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2020/10/small-marketing-team-deliver-big-results.jpg?w=150&amp;h=84 150w" alt="person working at a desk with a tablet computer surrounded by jars and shelves of herbs and tinctures" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/ap/blog/category/small-business/" class="sf-tag topic topic--small-business sf-tag--small-business" aria-label="Filed under Small Business" > Small Business</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/ap/blog/small-marketing-team-deliver-big-results-2/" target="_self"> 5 Small Business Marketing Tools To Generate More Leads </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/ap/blog/author/keara-cho/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/keara-cho-1.webp?w=150&#038;quality=60" sizes="96px" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/keara-cho-1.webp 225w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/keara-cho-1.webp?w=150&amp;h=150 150w" alt="" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Keara</span> <span class="byline__name">Cho</span> </span> </a> </address> </div> <time class="card__date label" datetime="2024-04-23"> April 23, 2024</time> </div> <div class="card__excerpt"> <p class="body-2"> Which marketing tools should your small and growing business lean on for lead generation, conversion and more? These five are the pillars of any marketing strategy on a budget. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/ap/blog/category/marketing/" class="label-secondary"> Marketing </a> </li> <li> <a href="https://www.salesforce.com/ap/blog/category/automation/" class="label-secondary"> Automation </a> </li> <li> <a href="https://www.salesforce.com/ap/blog/category/best-practices/" class="label-secondary"> Best Practices </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/ap/blog/email-subscribers/" class="card__thumbnail" aria-label="Read How To Keep Email Subscribers Engaged for Life" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/10/How-to-Keep-an-Email-Subscriber-for-Life-01b-_1_.png?w=300" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/10/How-to-Keep-an-Email-Subscriber-for-Life-01b-_1_.png 1500w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/10/How-to-Keep-an-Email-Subscriber-for-Life-01b-_1_.png?w=300&amp;h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/10/How-to-Keep-an-Email-Subscriber-for-Life-01b-_1_.png?w=768&amp;h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/10/How-to-Keep-an-Email-Subscriber-for-Life-01b-_1_.png?w=1024&amp;h=576 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/10/How-to-Keep-an-Email-Subscriber-for-Life-01b-_1_.png?w=150&amp;h=84 150w" alt="Woman in a jacket checking her phone and smiling / email deliverability" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/ap/blog/category/marketing/" class="sf-tag topic topic--marketing sf-tag--marketing" aria-label="Filed under Marketing" > Marketing</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/ap/blog/email-subscribers/" target="_self"> How To Keep Email Subscribers Engaged for Life </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/ap/blog/author/michael-wright/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/img_9598.webp?w=150&#038;quality=60" sizes="96px" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/img_9598.webp 649w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/img_9598.webp?w=150&amp;h=150 150w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/04/img_9598.webp?w=300&amp;h=300 300w" alt="" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Michael</span> <span class="byline__name">Wright</span> </span> </a> </address> </div> <time class="card__date label" datetime="2024-04-23"> April 23, 2024</time> </div> <div class="card__excerpt"> <p class="body-2"> The key to email deliverability? Understanding the ongoing relationship between you and your subscribers. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/ap/blog/category/marketing/" class="label-secondary"> Marketing </a> </li> <li> <a href="https://www.salesforce.com/ap/blog/category/content-marketing-2/" class="label-secondary"> Content Marketing </a> </li> <li> <a href="https://www.salesforce.com/ap/blog/category/customer-experience/" class="label-secondary"> Customer Experience </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/ap/blog/ai-email-marketing/" class="card__thumbnail" aria-label="Read How to Use AI to Transform Your Email Marketing" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/GettyImages-1488311997.jpg?w=300" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/GettyImages-1488311997.jpg 1500w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/GettyImages-1488311997.jpg?w=300&amp;h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/GettyImages-1488311997.jpg?w=768&amp;h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/GettyImages-1488311997.jpg?w=1024&amp;h=576 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/GettyImages-1488311997.jpg?w=150&amp;h=84 150w" alt="Illustration of a robot hand handing a yellow envelope to a human hand / AI email marketing" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/ap/blog/category/marketing/" class="sf-tag topic topic--marketing sf-tag--marketing" aria-label="Filed under Marketing" > Marketing</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/ap/blog/ai-email-marketing/" target="_self"> How to Use AI to Transform Your Email Marketing </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/ap/blog/author/blake-miller/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Blake</span> <span class="byline__name">Miller</span> </span> </a> </address> </div> <time class="card__date label" datetime="2024-03-19"> March 19, 2024</time> </div> <div class="card__excerpt"> <p class="body-2"> Adopting AI in email marketing can help improve open rates, increase results, and support A/B test runs. Here’s how. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/ap/blog/category/marketing/" class="label-secondary"> Marketing </a> </li> <li> <a href="https://www.salesforce.com/ap/blog/category/email-marketing/" class="label-secondary"> Email Marketing </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/ap/blog/email-workflow/" class="card__thumbnail" aria-label="Read Why Automation Is the Key To Improving Your Email Workflow" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/SF_SC-BLOG_5-Ways-to-Improve-Your-Email-Workflow_110123_72PPI.jpg?w=300" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/SF_SC-BLOG_5-Ways-to-Improve-Your-Email-Workflow_110123_72PPI.jpg 1500w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/SF_SC-BLOG_5-Ways-to-Improve-Your-Email-Workflow_110123_72PPI.jpg?w=300&amp;h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/SF_SC-BLOG_5-Ways-to-Improve-Your-Email-Workflow_110123_72PPI.jpg?w=768&amp;h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/SF_SC-BLOG_5-Ways-to-Improve-Your-Email-Workflow_110123_72PPI.jpg?w=1024&amp;h=576 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/SF_SC-BLOG_5-Ways-to-Improve-Your-Email-Workflow_110123_72PPI.jpg?w=150&amp;h=84 150w" alt="Illustration on a blue background of a robot coming out of a laptop screen, with emails and messages surrounding the robot / email workflow" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/ap/blog/category/marketing/" class="sf-tag topic topic--marketing sf-tag--marketing" aria-label="Filed under Marketing" > Marketing</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/ap/blog/email-workflow/" target="_self"> Why Automation Is the Key To Improving Your Email Workflow </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/ap/blog/author/abigail-sims/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/02/Abigail_Sims_Headshot.webp?w=150&#038;quality=60" sizes="96px" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/02/Abigail_Sims_Headshot.webp 2889w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/02/Abigail_Sims_Headshot.webp?w=150&amp;h=150 150w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/02/Abigail_Sims_Headshot.webp?w=300&amp;h=300 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/02/Abigail_Sims_Headshot.webp?w=768&amp;h=768 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/02/Abigail_Sims_Headshot.webp?w=1024&amp;h=1024 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/02/Abigail_Sims_Headshot.webp?w=1536&amp;h=1536 1536w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/02/Abigail_Sims_Headshot.webp?w=2048&amp;h=2048 2048w" alt="" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Abigail</span> <span class="byline__name">Sims</span> </span> </a> </address> </div> <time class="card__date label" datetime="2024-02-21"> February 21, 2024</time> </div> <div class="card__excerpt"> <p class="body-2"> From personalised offers to streamlining tedious tasks, automation can help you get the most from your email marketing investment. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/ap/blog/category/marketing/" class="label-secondary"> Marketing </a> </li> <li> <a href="https://www.salesforce.com/ap/blog/category/email-marketing/" class="label-secondary"> Email Marketing </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/ap/blog/email-marketing/" class="card__thumbnail" aria-label="Read How You Can Get Started With Email Marketing Today" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/GettyImages-1492322356.jpg?w=300" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/GettyImages-1492322356.jpg 1500w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/GettyImages-1492322356.jpg?w=300&amp;h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/GettyImages-1492322356.jpg?w=768&amp;h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/GettyImages-1492322356.jpg?w=1024&amp;h=576 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/GettyImages-1492322356.jpg?w=150&amp;h=84 150w" alt="Illustration on a light blue background of a man, sitting on a dark blue envelope, sending an email to a woman, sitting on a yellow envelope / email marketing" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/ap/blog/category/marketing/" class="sf-tag topic topic--marketing sf-tag--marketing" aria-label="Filed under Marketing" > Marketing</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/ap/blog/email-marketing/" target="_self"> How You Can Get Started With Email Marketing Today </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/ap/blog/author/blake-miller/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Blake</span> <span class="byline__name">Miller</span> </span> </a> </address> </div> <time class="card__date label" datetime="2024-02-20"> February 20, 2024</time> </div> <div class="card__excerpt"> <p class="body-2"> Not sure where to begin your email marketing journey? These tips, simple explanations, and best practices will help. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/ap/blog/category/marketing/" class="label-secondary"> Marketing </a> </li> <li> <a href="https://www.salesforce.com/ap/blog/category/email-marketing/" class="label-secondary"> Email Marketing </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/ap/blog/drip-marketing/" class="card__thumbnail" aria-label="Read From Leads to Sales: How Drip Marketing Email Campaigns Work" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/01/GettyImages-512334717.jpg?w=300" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/01/GettyImages-512334717.jpg 1500w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/01/GettyImages-512334717.jpg?w=300&amp;h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/01/GettyImages-512334717.jpg?w=768&amp;h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/01/GettyImages-512334717.jpg?w=1024&amp;h=576 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/01/GettyImages-512334717.jpg?w=150&amp;h=84 150w" alt="" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/ap/blog/category/marketing/" class="sf-tag topic topic--marketing sf-tag--marketing" aria-label="Filed under Marketing" > Marketing</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/ap/blog/drip-marketing/" target="_self"> From Leads to Sales: How Drip Marketing Email Campaigns Work </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/ap/blog/author/blake-miller/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Blake</span> <span class="byline__name">Miller</span> </span> </a> </address> </div> <time class="card__date label" datetime="2024-01-04"> January 4, 2024</time> </div> <div class="card__excerpt"> <p class="body-2"> When done right, drip marketing campaigns can help you build customer relationships that last. Here’s how you can get started. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/ap/blog/category/marketing/" class="label-secondary"> Marketing </a> </li> <li> <a href="https://www.salesforce.com/ap/blog/category/automation/" class="label-secondary"> Automation </a> </li> <li> <a href="https://www.salesforce.com/ap/blog/category/best-practices/" class="label-secondary"> Best Practices </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/ap/blog/email-a-b-testing/" class="card__thumbnail" aria-label="Read Learn The ABCs of Email A/B Testing" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/121523_Email-A-B-Testing_Select.jpg?w=300" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/121523_Email-A-B-Testing_Select.jpg 1500w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/121523_Email-A-B-Testing_Select.jpg?w=300&amp;h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/121523_Email-A-B-Testing_Select.jpg?w=768&amp;h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/121523_Email-A-B-Testing_Select.jpg?w=1024&amp;h=576 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/121523_Email-A-B-Testing_Select.jpg?w=150&amp;h=84 150w" alt="Illustration of email A/B testing: two email envelopes opened, showing different metrics of success" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/ap/blog/category/marketing/" class="sf-tag topic topic--marketing sf-tag--marketing" aria-label="Filed under Marketing" > Marketing</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/ap/blog/email-a-b-testing/" target="_self"> Learn The ABCs of Email A/B Testing </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline byline--no-avatar"> <a href="https://www.salesforce.com/ap/blog/author/blake-miller/" class="byline__contents"> <span class="byline__title label"> <span class="byline__name">Blake</span> <span class="byline__name">Miller</span> </span> </a> </address> </div> <time class="card__date label" datetime="2023-12-19"> December 19, 2023</time> </div> <div class="card__excerpt"> <p class="body-2"> What is email A/B testing, and what’s the best way for your marketing team to do it? Here’s a handy guide to get you started. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/ap/blog/category/marketing/" class="label-secondary"> Marketing </a> </li> <li> <a href="https://www.salesforce.com/ap/blog/category/best-practices/" class="label-secondary"> Best Practices </a> </li> <li> <a href="https://www.salesforce.com/ap/blog/category/email-marketing/" class="label-secondary"> Email Marketing </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/ap/blog/marketing-campaigns/" class="card__thumbnail" aria-label="Read All You Ever Wanted To Know About Marketing Campaigns" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/Marketing-Campaigns-SEO-Article-_Accenture-project__11623_A.jpg?w=300" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/Marketing-Campaigns-SEO-Article-_Accenture-project__11623_A.jpg 1500w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/Marketing-Campaigns-SEO-Article-_Accenture-project__11623_A.jpg?w=300&amp;h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/Marketing-Campaigns-SEO-Article-_Accenture-project__11623_A.jpg?w=768&amp;h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/Marketing-Campaigns-SEO-Article-_Accenture-project__11623_A.jpg?w=1024&amp;h=576 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/11/Marketing-Campaigns-SEO-Article-_Accenture-project__11623_A.jpg?w=150&amp;h=84 150w" alt="Illustration on a blue background of a male office worker screaming into a megaphone, as envelopes with wings fly out / marketing campaign" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/ap/blog/category/marketing/" class="sf-tag topic topic--marketing sf-tag--marketing" aria-label="Filed under Marketing" > Marketing</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/ap/blog/marketing-campaigns/" target="_self"> All You Ever Wanted To Know About Marketing Campaigns </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/ap/blog/author/jay-wilder/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/Jay_Wilder_Headshot_Wordpress.webp?w=150&#038;quality=60" sizes="96px" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/Jay_Wilder_Headshot_Wordpress.webp 321w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/Jay_Wilder_Headshot_Wordpress.webp?w=150&amp;h=150 150w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/12/Jay_Wilder_Headshot_Wordpress.webp?w=300&amp;h=300 300w" alt="" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Jay</span> <span class="byline__name">Wilder</span> </span> </a> </address> </div> <time class="card__date label" datetime="2023-11-30"> November 30, 2023</time> </div> <div class="card__excerpt"> <p class="body-2"> Building an exceptional marketing campaign has never been more important. These tips will help you win the attention span competition in today’s changing marketplace. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/ap/blog/category/marketing/" class="label-secondary"> Marketing </a> </li> <li> <a href="https://www.salesforce.com/ap/blog/category/digital-marketing/" class="label-secondary"> Digital Marketing </a> </li> <li> <a href="https://www.salesforce.com/ap/blog/category/email-marketing/" class="label-secondary"> Email Marketing </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/ap/blog/deliver-the-right-message-with-email/" class="card__thumbnail" aria-label="Read Use Email Marketing To Deliver The Right Message to the Right Audience" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/deliver-the-right-message-with-email.jpg?w=300" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/deliver-the-right-message-with-email.jpg 500w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/deliver-the-right-message-with-email.jpg?w=300&amp;h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/deliver-the-right-message-with-email.jpg?w=150&amp;h=84 150w" alt="How To Deliver The Right Message to the Right Audience With Email Marketing" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/ap/blog/category/marketing/" class="sf-tag topic topic--marketing sf-tag--marketing" aria-label="Filed under Marketing" > Marketing</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/ap/blog/deliver-the-right-message-with-email/" target="_self"> Use Email Marketing To Deliver The Right Message to the Right Audience </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/ap/blog/author/salesforce/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/Salesforce-logo.webp?w=150&#038;quality=60" sizes="96px" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/Salesforce-logo.webp 4000w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/Salesforce-logo.webp?w=300&amp;h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/Salesforce-logo.webp?w=768&amp;h=432 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/Salesforce-logo.webp?w=1024&amp;h=576 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/Salesforce-logo.webp?w=1536&amp;h=864 1536w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/Salesforce-logo.webp?w=2048&amp;h=1152 2048w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/Salesforce-logo.webp?w=150&amp;h=84 150w" alt="" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Salesforce</span> </span> </a> </address> </div> <time class="card__date label" datetime="2022-07-05"> July 5, 2022</time> </div> <div class="card__excerpt"> <p class="body-2"> Tailor your content to different audience segments with email marketing. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/ap/blog/category/customer-experience/" class="label-secondary"> Customer Experience </a> </li> <li> <a href="https://www.salesforce.com/ap/blog/category/email-marketing/" class="label-secondary"> Email Marketing </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/ap/blog/top-kpis-for-email-marketers/" class="card__thumbnail" aria-label="Read Top 10 KPIs for Email Marketers" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/top-kpis-for-email-marketers.jpg?w=300" sizes="100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/top-kpis-for-email-marketers.jpg 500w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/top-kpis-for-email-marketers.jpg?w=300&amp;h=169 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/top-kpis-for-email-marketers.jpg?w=150&amp;h=84 150w" alt="Top 10 KPIs for Email Marketers" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/ap/blog/category/marketing/" class="sf-tag topic topic--marketing sf-tag--marketing" aria-label="Filed under Marketing" > Marketing</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/ap/blog/top-kpis-for-email-marketers/" target="_self"> Top 10 KPIs for Email Marketers </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/ap/blog/author/dillon-baker/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/dillon-baker.jpg?w=150&#038;quality=60" sizes="96px" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/dillon-baker.jpg 400w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/dillon-baker.jpg?w=150&amp;h=150 150w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/dillon-baker.jpg?w=300&amp;h=300 300w" alt="" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Dillon</span> <span class="byline__name">Baker</span> </span> </a> </address> </div> <time class="card__date label" datetime="2022-05-05"> May 5, 2022</time> </div> <div class="card__excerpt"> <p class="body-2"> Email marketing continues to change, but the core principles have remained the same. Learn more about what email marketers should focus on. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/ap/blog/category/marketing/" class="label-secondary"> Marketing </a> </li> <li> <a href="https://www.salesforce.com/ap/blog/category/digital-marketing/" class="label-secondary"> Digital Marketing </a> </li> <li> <a href="https://www.salesforce.com/ap/blog/category/email-marketing/" class="label-secondary"> Email Marketing </a> </li> </ul> </div> </article> <footer> <nav class="navigation pagination" aria-label="Posts"> <h2 class="screen-reader-text">Posts navigation</h2> <div class="nav-links"><span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://www.salesforce.com/ap/blog/category/email-marketing/page/2/?bc=HA">2</a> <a class="next page-numbers" href="https://www.salesforce.com/ap/blog/category/email-marketing/page/2/?bc=HA">Next</a></div> </nav> </footer> </article> <aside> <!-- subscribe 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