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font-semibold hover:bg-bg-strong" href="/content-modeling">Content Modeling</a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/headless-seo">Headless SEO</a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/static-websites">Static websites</a></li></ul></div></div></dialog></li><li><a class="text-interactive-lg block rounded-md bg-bg-base px-12 py-16 font-semibold text-fg-base hover:bg-bg-strong" href="/enterprise">Enterprise</a></li><li><a class="text-interactive-lg block rounded-md bg-bg-base px-12 py-16 font-semibold text-fg-base hover:bg-bg-strong" href="/pricing">Pricing</a></li><li><a class="text-interactive-lg block rounded-md bg-bg-base px-12 py-16 font-semibold text-fg-base hover:bg-bg-strong" href="/manage">Login</a></li></ul></div><footer class="grid grid-cols-[repeat(auto-fit,minmax(0,1fr))] gap-x-8 border-t border-t-border-subtle p-12"><a aria-label="" class="Button_button__cU1ax" data-size="lg" data-fill="solid" data-color="primary" href="/get-started">Get started</a><a aria-label="" class="Button_button__cU1ax" data-size="lg" data-fill="outline" data-color="primary" href="/contact/sales">Contact Sales</a></footer></div></dialog></div></nav></header><main id="main" class="flex-grow bg-bg-base" tabindex="-1"><div class="container-x mb-96 mt-48 lg:mb-128 lg:mt-96"><nav aria-label="Article breadcrumbs" class="mb-24 Breadcrumbs_nav__RkRlL"><ol class="Breadcrumbs_list__gk878"><li class="Breadcrumbs_listItem__hGaJ_"><a class="Breadcrumbs_link__jV7zO" aria-current="false" href="/resources">Resources</a></li><li class="Breadcrumbs_listItem__hGaJ_"><a class="Breadcrumbs_link__jV7zO" aria-current="false" href="/resources/headless-architecture">Composable architecture</a></li></ol></nav><h1 class="page-heading-lg text-balance text-fg-strong md:max-w-cols-8">Multi-Site CMS: Key Features and How To Choose The Right One</h1><ul class="mt-16 space-y-16 empty:hidden"><li><div class="grid grid-cols-[auto,1fr] gap-x-12"><div class="UserAvatar_avatar__wGZ0G row-span-2 self-center ph-no-capture" style="--size:48px"><img class="UserAvatar_image__L7BQP" src="https://cdn.sanity.io/images/3do82whm/next/b1bfbfe4173a8f7688d37adb45028724f266a74c-792x792.jpg?h=96&w=96&fit=crop&auto=format" alt="Simeon Griggs" decoding="async" loading="lazy" width="48" height="48"/></div><p class="text-details-lg self-end">Simeon Griggs</p><p class="text-details-sm self-start text-fg-dim">Principal Educator at Sanity</p></div></li></ul><p class="text-details-lg mt-32 text-fg-dim">Published <time dateTime="2023-10-25T13:13:47.438Z">October 25, 2023</time></p><div class="relative mt-64 lg:mt-96"><div class="mb-48 md:hidden"><button class="Button_button__cU1ax max-sm:w-full" data-target="table-of-contents" data-targetaction="open" data-size="md" data-fill="outline" data-color="gray">Table of Contents</button><dialog id="table-of-contents" aria-modal="true" class="Drawer_dialog__SEIMm"><div class="relative h-full w-full overflow-y-scroll px-24 py-48"><h2 class="component-heading-md mb-16">Table of Contents</h2><ul class="space-y-6"><li><a class="text-details-lg block py-8 text-fg-dim pl-0" href="#120ca7f45bad">What is a Multi-Site CMS?</a></li><li><a class="text-details-lg block py-8 text-fg-dim pl-0" href="#fab27d7021bf">Benefits of a Multi-Site CMS</a></li><li><a class="text-details-lg block py-8 text-fg-dim pl-0" href="#b8f4cf256f88">How to Choose a Multi-Site CMS</a></li><li><a class="text-details-lg block py-8 text-fg-dim pl-24" href="#917934d13998">1. How easy is it to regionalize content?</a></li><li><a class="text-details-lg block py-8 text-fg-dim pl-24" href="#13ba0d0ed8e5">2. Is this solution scalable?</a></li><li><a class="text-details-lg block py-8 text-fg-dim pl-24" href="#501d90543bd9">3. How secure is the platform?</a></li><li><a class="text-details-lg block py-8 text-fg-dim pl-0" href="#4831187d60eb">How PUMA Uses a Multi-Site CMS to Power Their Business</a></li></ul><button class="component-heading-lg absolute right-0 top-0 h-48 w-48 rounded-md text-fg-base" data-target="table-of-contents" data-targetaction="close">×</button></div></dialog></div><div class="text-prose space-y-em md:max-w-cols-8"><p>Today’s businesses are dizzyingly complex. <strong>Users now interact with brands through myriad touchpoints</strong> before converting into customers. Even after a customer is won over, brands must consistently engage with them via personalized, relevant content. As a result, the modern enterprise consists of a massive global content engine that delivers consistent, salient experiences to customers and prospects—wherever they are, whenever they want it.</p><p>The upshot? Managing content has become equally complicated.</p><p>The problem is that <strong>content is often spread out across multiple websites</strong>. A typical business manages a variety of customer-facing brands and delivers localized content. Usually, these sites are split across teams, brands, or regions; for example, each region might have its own localized e-commerce site.</p><p><strong>While this is a great way to reach users, it’s not a great way to ensure brand consistency or save time</strong>. Teams often find themselves wasting time on repetitive content management tasks like updating information about a product or service they’re offering, translating the language on a site, or localizing content for a specific set of users. And siloed content management increases the likelihood of introducing errors onto the site, compromising the brand and eroding users’ trust.</p><p>Fortunately, <strong>there’s a way to manage a multi-site ecosystem</strong> without sacrificing time, money, or your brand: by implementing a <strong>multi-site CMS</strong>.</p><h2 class="component-heading-lg mb-24 relative scroll-mt-[80px]" id="120ca7f45bad"><a class="group -ml-[45px] pl-[45px] !no-underline !transition-opacity ![background:unset] hover:opacity-80 hover:delay-200" title="Copy link to heading" href="/multi-site-cms#120ca7f45bad"><span aria-hidden="true" class="absolute -left-[45px] -top-6 grid h-[33px] w-[33px] translate-x-[45px] place-items-center rounded-full text-[25px] opacity-0 [transition:transform_300ms_ease_150ms,opacity_300ms_ease] group-hover:translate-x-0 group-hover:delay-200 lg:group-hover:opacity-100 hover:bg-background-neutral-hover"><svg data-sanity-icon="link" width="1em" height="1em" viewBox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute transition-opacity duration-300"><path d="M11 12.5L12.5 14C13.281 14.781 14.719 14.781 15.5 14L18.5 11C19.281 10.219 19.281 8.78105 18.5 8L18 7.5C17.2189 6.71895 15.781 6.71895 15 7.5L13 9.5M12 15.5L10 17.5C9.21895 18.281 7.78105 18.281 7 17.5L6.5 17C5.71895 16.219 5.71896 14.781 6.5 14L9.50001 11C10.2811 10.219 11.719 10.2189 12.5 11L14 12.5" stroke="currentColor" stroke-width="1.2" stroke-linejoin="round"></path></svg><svg data-sanity-icon="checkmark" width="1em" height="1em" viewBox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute opacity-0 transition-opacity duration-300"><path d="M5.5 11.5L10.5 16.5L19.5 7.60001" stroke="currentColor" stroke-width="1.2" stroke-linejoin="round"></path></svg></span>What is a Multi-Site CMS?</a></h2><p><strong>A multi-site CMS is a system that allows various websites within a content ecosystem to share a single content source</strong>. This enables teams to manage multiple sites through one single interface, which helps them reuse content accurately and efficiently.</p><p>Think about a modern-day enterprise in which various teams might want to manage a variety of customer-facing brands. A multi-site CMS provides <strong>one administrative interface to manage all of them</strong>, handling several domains from a single source of truth. That way, teams can either offer content independently of each other or they can make one update that they then push to other sites.</p><p>While not every multi-site CMS is necessarily headless, a <a class="text-link-inline" href="/headless-cms">headless CMS</a> makes it a lot easier to manage a multi-site ecosystem. Because a headless architecture decouples content from presentation, you can create content once and then publish it everywhere, rather than having to manually configure each site individually.</p><p>Trying to maintain a <a class="text-link-inline" href="/headless-cms/headless-vs-traditional-cms">monolithic CMS</a> in a multi-site setup can be tremendously frustrating. In a monolith, just one misconfiguration of a website can bring down all the websites on a network.</p><p>Legacy approaches to content management can lead to technical issues with the nuts and bolts of the site, like managing domain names, changing and redirecting URLs, activating plugins, and handling roles and permissions. In a composable architecture, that is less likely to happen.</p><h2 class="component-heading-lg mb-24 relative scroll-mt-[80px]" id="fab27d7021bf"><a class="group -ml-[45px] pl-[45px] !no-underline !transition-opacity ![background:unset] hover:opacity-80 hover:delay-200" title="Copy link to heading" href="/multi-site-cms#fab27d7021bf"><span aria-hidden="true" class="absolute -left-[45px] -top-6 grid h-[33px] w-[33px] translate-x-[45px] place-items-center rounded-full text-[25px] opacity-0 [transition:transform_300ms_ease_150ms,opacity_300ms_ease] group-hover:translate-x-0 group-hover:delay-200 lg:group-hover:opacity-100 hover:bg-background-neutral-hover"><svg data-sanity-icon="link" width="1em" height="1em" viewBox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute transition-opacity duration-300"><path d="M11 12.5L12.5 14C13.281 14.781 14.719 14.781 15.5 14L18.5 11C19.281 10.219 19.281 8.78105 18.5 8L18 7.5C17.2189 6.71895 15.781 6.71895 15 7.5L13 9.5M12 15.5L10 17.5C9.21895 18.281 7.78105 18.281 7 17.5L6.5 17C5.71895 16.219 5.71896 14.781 6.5 14L9.50001 11C10.2811 10.219 11.719 10.2189 12.5 11L14 12.5" stroke="currentColor" stroke-width="1.2" stroke-linejoin="round"></path></svg><svg data-sanity-icon="checkmark" width="1em" height="1em" viewBox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute opacity-0 transition-opacity duration-300"><path d="M5.5 11.5L10.5 16.5L19.5 7.60001" stroke="currentColor" stroke-width="1.2" stroke-linejoin="round"></path></svg></span>Benefits of a Multi-Site CMS</a></h2><ol class="list-decimal space-y-8 pl-[1.5em] [counter-reset:ol] [&>li]:pl-8 [&>li]:[counter-increment:ol] [&>li]:marker:[content:counter(ol)]"><li><strong>Localized content creation</strong>: Allows businesses to cater to specific regional or local needs by populating content relevant to that area, such as product availability, price, promotions, and stock.</li><li><strong>Independent content management</strong>: Teams in different regions can create and modify content without affecting or disrupting other teams.</li><li><strong>Unified content updates</strong>: Enables teams to seamlessly push content updates across multiple sites and regions.</li><li><strong>Regulatory compliance</strong>: Some industries need to consistently update content based on changing regulations in different countries or regions. A multi-site CMS enables companies in pharma and medicine to quickly make high-stakes edits on the relevant site.</li><li><strong>Prevents cross-pollination</strong>: While using the same CMS, teams can ensure that there's no unwanted mixing or overlap of content between different regions or departments.</li><li><strong>Flexibility in collaboration</strong>: Whether teams want close collaboration or complete separation, a multi-site CMS can accommodate both.</li><li>Rapid site <template id="B:0"></template>deployment: Teams can quickly launch new sites without the risk of affecting other sites or causing downtime.</li><li><strong>Localized brand experience</strong>: Ensures that the brand's messaging and experience remain consistent across different regions while allowing for necessary regional adjustments.</li><li><strong>Scalability</strong>: As the business grows, the CMS can easily handle the addition of more sites.</li><li><strong>Cost-effective</strong>: Reduces the need for multiple CMS systems or manual content management across sites, saving time and money.</li></ol><h2 class="component-heading-lg mb-24 relative scroll-mt-[80px]" id="b8f4cf256f88"><a class="group -ml-[45px] pl-[45px] !no-underline !transition-opacity ![background:unset] hover:opacity-80 hover:delay-200" title="Copy link to heading" href="/multi-site-cms#b8f4cf256f88"><span aria-hidden="true" class="absolute -left-[45px] -top-6 grid h-[33px] w-[33px] translate-x-[45px] place-items-center rounded-full text-[25px] opacity-0 [transition:transform_300ms_ease_150ms,opacity_300ms_ease] group-hover:translate-x-0 group-hover:delay-200 lg:group-hover:opacity-100 hover:bg-background-neutral-hover"><svg data-sanity-icon="link" width="1em" height="1em" viewBox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute transition-opacity duration-300"><path d="M11 12.5L12.5 14C13.281 14.781 14.719 14.781 15.5 14L18.5 11C19.281 10.219 19.281 8.78105 18.5 8L18 7.5C17.2189 6.71895 15.781 6.71895 15 7.5L13 9.5M12 15.5L10 17.5C9.21895 18.281 7.78105 18.281 7 17.5L6.5 17C5.71895 16.219 5.71896 14.781 6.5 14L9.50001 11C10.2811 10.219 11.719 10.2189 12.5 11L14 12.5" stroke="currentColor" stroke-width="1.2" stroke-linejoin="round"></path></svg><svg data-sanity-icon="checkmark" width="1em" height="1em" viewBox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute opacity-0 transition-opacity duration-300"><path d="M5.5 11.5L10.5 16.5L19.5 7.60001" stroke="currentColor" stroke-width="1.2" stroke-linejoin="round"></path></svg></span>How to Choose a Multi-Site CMS</a></h2><p>When choosing a multi-site CMS, there are a variety of factors to keep in mind. Here are some questions to ask as you evaluate potential solutions.</p><h3 class="component-heading-md mb-24 relative scroll-mt-[80px]" id="917934d13998"><a class="group -ml-[45px] pl-[45px] !no-underline !transition-opacity ![background:unset] hover:opacity-80 hover:delay-200" title="Copy link to heading" href="/multi-site-cms#917934d13998"><span aria-hidden="true" class="absolute -left-[45px] -top-6 grid h-[33px] w-[33px] translate-x-[45px] place-items-center rounded-full text-[25px] opacity-0 [transition:transform_300ms_ease_150ms,opacity_300ms_ease] group-hover:translate-x-0 group-hover:delay-200 lg:group-hover:opacity-100 hover:bg-background-neutral-hover"><svg data-sanity-icon="link" width="1em" height="1em" viewBox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute transition-opacity duration-300"><path d="M11 12.5L12.5 14C13.281 14.781 14.719 14.781 15.5 14L18.5 11C19.281 10.219 19.281 8.78105 18.5 8L18 7.5C17.2189 6.71895 15.781 6.71895 15 7.5L13 9.5M12 15.5L10 17.5C9.21895 18.281 7.78105 18.281 7 17.5L6.5 17C5.71895 16.219 5.71896 14.781 6.5 14L9.50001 11C10.2811 10.219 11.719 10.2189 12.5 11L14 12.5" stroke="currentColor" stroke-width="1.2" stroke-linejoin="round"></path></svg><svg data-sanity-icon="checkmark" width="1em" height="1em" viewBox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute opacity-0 transition-opacity duration-300"><path d="M5.5 11.5L10.5 16.5L19.5 7.60001" stroke="currentColor" stroke-width="1.2" stroke-linejoin="round"></path></svg></span>1. How easy is it to regionalize content?</a></h3><p>Evaluate whether your CMS can only personalize content based on language or if it is powerful enough for advanced use cases, such as personalized fine-grained snippets of text based on available products on the market.</p><h3 class="component-heading-md mb-24 relative scroll-mt-[80px]" id="13ba0d0ed8e5"><a class="group -ml-[45px] pl-[45px] !no-underline !transition-opacity ![background:unset] hover:opacity-80 hover:delay-200" title="Copy link to heading" href="/multi-site-cms#13ba0d0ed8e5"><span aria-hidden="true" class="absolute -left-[45px] -top-6 grid h-[33px] w-[33px] translate-x-[45px] place-items-center rounded-full text-[25px] opacity-0 [transition:transform_300ms_ease_150ms,opacity_300ms_ease] group-hover:translate-x-0 group-hover:delay-200 lg:group-hover:opacity-100 hover:bg-background-neutral-hover"><svg data-sanity-icon="link" width="1em" height="1em" viewBox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute transition-opacity duration-300"><path d="M11 12.5L12.5 14C13.281 14.781 14.719 14.781 15.5 14L18.5 11C19.281 10.219 19.281 8.78105 18.5 8L18 7.5C17.2189 6.71895 15.781 6.71895 15 7.5L13 9.5M12 15.5L10 17.5C9.21895 18.281 7.78105 18.281 7 17.5L6.5 17C5.71895 16.219 5.71896 14.781 6.5 14L9.50001 11C10.2811 10.219 11.719 10.2189 12.5 11L14 12.5" stroke="currentColor" stroke-width="1.2" stroke-linejoin="round"></path></svg><svg data-sanity-icon="checkmark" width="1em" height="1em" viewBox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute opacity-0 transition-opacity duration-300"><path d="M5.5 11.5L10.5 16.5L19.5 7.60001" stroke="currentColor" stroke-width="1.2" stroke-linejoin="round"></path></svg></span>2. Is this solution scalable?</a></h3><p>You don’t want to be stuck with a CMS that won’t grow with your business. With the help of <a class="text-link-inline" href="/structured-content">structured content</a>, a CMS can grow as your business does. Check to make sure you won’t need to tear down the solution and start over every time you make headway in building your brand.</p><h3 class="component-heading-md mb-24 relative scroll-mt-[80px]" id="501d90543bd9"><a class="group -ml-[45px] pl-[45px] !no-underline !transition-opacity ![background:unset] hover:opacity-80 hover:delay-200" title="Copy link to heading" href="/multi-site-cms#501d90543bd9"><span aria-hidden="true" class="absolute -left-[45px] -top-6 grid h-[33px] w-[33px] translate-x-[45px] place-items-center rounded-full text-[25px] opacity-0 [transition:transform_300ms_ease_150ms,opacity_300ms_ease] group-hover:translate-x-0 group-hover:delay-200 lg:group-hover:opacity-100 hover:bg-background-neutral-hover"><svg data-sanity-icon="link" width="1em" height="1em" viewBox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute transition-opacity duration-300"><path d="M11 12.5L12.5 14C13.281 14.781 14.719 14.781 15.5 14L18.5 11C19.281 10.219 19.281 8.78105 18.5 8L18 7.5C17.2189 6.71895 15.781 6.71895 15 7.5L13 9.5M12 15.5L10 17.5C9.21895 18.281 7.78105 18.281 7 17.5L6.5 17C5.71895 16.219 5.71896 14.781 6.5 14L9.50001 11C10.2811 10.219 11.719 10.2189 12.5 11L14 12.5" stroke="currentColor" stroke-width="1.2" stroke-linejoin="round"></path></svg><svg data-sanity-icon="checkmark" width="1em" height="1em" viewBox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute opacity-0 transition-opacity duration-300"><path d="M5.5 11.5L10.5 16.5L19.5 7.60001" stroke="currentColor" stroke-width="1.2" stroke-linejoin="round"></path></svg></span>3. How secure is the platform?</a></h3><p>Security and compliance are paramount for all companies, but they’re particularly important for large enterprise organizations. A multi-site CMS typically makes it easier to <strong>control roles and permissions</strong>.</p><p>Evaluate how seamlessly you can restrict and allow access to sites and functionalities on the platform and how easy it is to examine the <strong>document history</strong> to see which users made changes.</p><h2 class="component-heading-lg mb-24 relative scroll-mt-[80px]" id="4831187d60eb"><a class="group -ml-[45px] pl-[45px] !no-underline !transition-opacity ![background:unset] hover:opacity-80 hover:delay-200" title="Copy link to heading" href="/multi-site-cms#4831187d60eb"><span aria-hidden="true" class="absolute -left-[45px] -top-6 grid h-[33px] w-[33px] translate-x-[45px] place-items-center rounded-full text-[25px] opacity-0 [transition:transform_300ms_ease_150ms,opacity_300ms_ease] group-hover:translate-x-0 group-hover:delay-200 lg:group-hover:opacity-100 hover:bg-background-neutral-hover"><svg data-sanity-icon="link" width="1em" height="1em" viewBox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute transition-opacity duration-300"><path d="M11 12.5L12.5 14C13.281 14.781 14.719 14.781 15.5 14L18.5 11C19.281 10.219 19.281 8.78105 18.5 8L18 7.5C17.2189 6.71895 15.781 6.71895 15 7.5L13 9.5M12 15.5L10 17.5C9.21895 18.281 7.78105 18.281 7 17.5L6.5 17C5.71895 16.219 5.71896 14.781 6.5 14L9.50001 11C10.2811 10.219 11.719 10.2189 12.5 11L14 12.5" stroke="currentColor" stroke-width="1.2" stroke-linejoin="round"></path></svg><svg data-sanity-icon="checkmark" width="1em" height="1em" viewBox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg" class="absolute opacity-0 transition-opacity duration-300"><path d="M5.5 11.5L10.5 16.5L19.5 7.60001" stroke="currentColor" stroke-width="1.2" stroke-linejoin="round"></path></svg></span>How PUMA Uses a Multi-Site CMS to Power Their Business</a></h2><p>PUMA is one of the largest and most ambitious sports brands in the world. To level up their e-commerce site, they were looking for a technology solution that would enable them to stay nimble and innovate. For a company that <strong>operates in 120 countries</strong> and employs 20,000 people worldwide, that’s no simple task.</p><p>The team <a rel="noopener noreferrer" class="text-link-inline">chose Sanity</a>. Every year, PUMA launches numerous campaigns for its products, seasons, and events. Teams must be able to group different types of content by marketing campaigns. With Sanity, the team can ingest data grouped by campaign and shape it via the <template id="B:1"></template>editing environment, Sanity Studio.</p><p>Before working in Sanity, a lot of PUMA’s content was distributed across local servers that were difficult to merge and get in sync. The team brought all of the content for PUMA’s digital properties—web, mobile web, and native iOS and Android apps—into Sanity as a unified ecosystem available in the cloud. As a result, <strong>content can be pushed once and distributed everywhere</strong>.</p><p>As part of this ecosystem, Sanity established a global home for <strong>all PUMA content that can be used in every market</strong>. Instead of managing digital properties with independent CMSes, multiple regions or subsidiaries can now share one multi-tenant SaaS CMS instance with shared support and a unified roadmap.</p><div class="rounded-md border border-border-subtle bg-bg-dim p-24"><h2 class="component-heading-lg">Create an Exceptional Multi-Site Experience with Sanity</h2><div class="mt-12 text-balance"><p>Sanity is uniquely positioned to help brands create an exceptional multi-site experience. Using Sanity as a holistic content information management system unlocks numerous opportunities for companies to build creatively while saving time and money.</p><p>Crucially, <strong>Sanity is a headless CMS</strong>. That means <strong>teams can manage their multi-site ecosystem seamlessly</strong> without manually configuring each site, risking downtime, or introducing costly errors.</p><p>Sanity’s single source of truth for content helps enterprises with complex content workflows move faster, create innovative digital campaigns, and achieve a consistent and inspiring brand experience across markets and products.</p></div><a class="Button_button__cU1ax mt-24" data-size="lg" data-fill="solid" data-color="primary" href="/contact/sales?ref=multi-site-cms">Speak to an expert</a></div></div><aside class="absolute right-0 top-0 h-full w-cols-3 max-md:hidden"><nav class="sticky top-96"><h2 class="component-heading-sm mb-12">Jump to section</h2><ul class="space-y-12"><li><a class="text-details-md block text-fg-dim underline decoration-transparent transition-colors hover:text-fg-strong hover:decoration-fg-strong pl-0" href="#120ca7f45bad">What is a Multi-Site CMS?</a></li><li><a class="text-details-md block text-fg-dim underline decoration-transparent transition-colors hover:text-fg-strong hover:decoration-fg-strong pl-0" href="#fab27d7021bf">Benefits of a Multi-Site CMS</a></li><li><a class="text-details-md block text-fg-dim underline decoration-transparent transition-colors hover:text-fg-strong hover:decoration-fg-strong pl-0" href="#b8f4cf256f88">How to Choose a Multi-Site CMS</a></li><li><a class="text-details-md block text-fg-dim underline decoration-transparent transition-colors hover:text-fg-strong hover:decoration-fg-strong pl-16" href="#917934d13998">1. How easy is it to regionalize content?</a></li><li><a class="text-details-md block text-fg-dim underline decoration-transparent transition-colors hover:text-fg-strong hover:decoration-fg-strong pl-16" href="#13ba0d0ed8e5">2. Is this solution scalable?</a></li><li><a class="text-details-md block text-fg-dim underline decoration-transparent transition-colors hover:text-fg-strong hover:decoration-fg-strong pl-16" href="#501d90543bd9">3. How secure is the platform?</a></li><li><a class="text-details-md block text-fg-dim underline decoration-transparent transition-colors hover:text-fg-strong hover:decoration-fg-strong pl-0" href="#4831187d60eb">How PUMA Uses a Multi-Site CMS to Power Their Business</a></li></ul></nav></aside></div><h2 class="page-heading-md mb-24 mt-96 text-pretty md:max-w-cols-8">More on this topic</h2><div class="grid grid-cols-[repeat(auto-fit,minmax(21em,1fr))] gap-gutter"><a aria-label="Headless CMS 101: The Only Guide You'll Ever Need" class="group block h-full w-full rounded-md" href="/headless-cms"><article class="flex h-full w-full flex-col overflow-hidden rounded-md border border-border-subtle transition-all group-hover:bg-bg-strong group-hover:shadow-2"><div class="box-content aspect-[3/2] max-w-none border-b border-b-border-subtle @light:bg-gray-50 @dark:bg-gray-950"><img alt="" loading="lazy" width="1208" height="636" decoding="async" data-nimg="1" class="aspect-[3/2] max-h-full w-full object-cover" style="color:transparent" sizes="(min-width: 1300px) 20rem, (min-width: 960px) 25vw, (min-width: 720px) 34vw, (min-width: 480px) 50vw, 100vw" srcSet="https://cdn.sanity.io/images/3do82whm/next/f707c31f712a12b855d2f87d19116c588fe9212c-1208x636.png?w=256&q=75&fit=clip&auto=format 256w, https://cdn.sanity.io/images/3do82whm/next/f707c31f712a12b855d2f87d19116c588fe9212c-1208x636.png?w=384&q=75&fit=clip&auto=format 384w, https://cdn.sanity.io/images/3do82whm/next/f707c31f712a12b855d2f87d19116c588fe9212c-1208x636.png?w=640&q=75&fit=clip&auto=format 640w, https://cdn.sanity.io/images/3do82whm/next/f707c31f712a12b855d2f87d19116c588fe9212c-1208x636.png?w=750&q=75&fit=clip&auto=format 750w, https://cdn.sanity.io/images/3do82whm/next/f707c31f712a12b855d2f87d19116c588fe9212c-1208x636.png?w=828&q=75&fit=clip&auto=format 828w, https://cdn.sanity.io/images/3do82whm/next/f707c31f712a12b855d2f87d19116c588fe9212c-1208x636.png?w=1080&q=75&fit=clip&auto=format 1080w, https://cdn.sanity.io/images/3do82whm/next/f707c31f712a12b855d2f87d19116c588fe9212c-1208x636.png?w=1200&q=75&fit=clip&auto=format 1200w, https://cdn.sanity.io/images/3do82whm/next/f707c31f712a12b855d2f87d19116c588fe9212c-1208x636.png?w=1920&q=75&fit=clip&auto=format 1920w, https://cdn.sanity.io/images/3do82whm/next/f707c31f712a12b855d2f87d19116c588fe9212c-1208x636.png?w=2048&q=75&fit=clip&auto=format 2048w, https://cdn.sanity.io/images/3do82whm/next/f707c31f712a12b855d2f87d19116c588fe9212c-1208x636.png?w=3840&q=75&fit=clip&auto=format 3840w" src="https://cdn.sanity.io/images/3do82whm/next/f707c31f712a12b855d2f87d19116c588fe9212c-1208x636.png?w=3840&q=75&fit=clip&auto=format"/></div><div class="flex flex-grow flex-col p-16"><div class="mb-8 flex text-fg-faint"><span class="label-md mr-auto uppercase">Guide</span></div><p class="component-heading-sm line-clamp-3 text-ellipsis font-semibold text-fg-strong">Headless CMS 101: The Only Guide You'll Ever Need</p></div></article></a><a aria-label="What is a DXP? 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https://cdn.sanity.io/images/3do82whm/next/eff8f06248bc9f86e1f9bcfde67d9b054e10aa09-1200x628.png?w=2048&q=75&fit=clip&auto=format 2048w, https://cdn.sanity.io/images/3do82whm/next/eff8f06248bc9f86e1f9bcfde67d9b054e10aa09-1200x628.png?w=3840&q=75&fit=clip&auto=format 3840w" src="https://cdn.sanity.io/images/3do82whm/next/eff8f06248bc9f86e1f9bcfde67d9b054e10aa09-1200x628.png?w=3840&q=75&fit=clip&auto=format"/></div><div class="flex flex-grow flex-col p-16"><div class="mb-8 flex text-fg-faint"><span class="label-md mr-auto uppercase">Article</span></div><p class="component-heading-sm line-clamp-3 text-ellipsis font-semibold text-fg-strong">CMS For Enterprise: Key Features And 10 Questions To Help You Choose</p></div></article></a><a aria-label="What Is a Composable DXP and How to Build One" class="group block h-full w-full rounded-md" href="/composable-dxp"><article class="flex h-full w-full flex-col overflow-hidden rounded-md border border-border-subtle transition-all 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How secure is the platform?\"}]}],[\"$\",\"li\",\"4831187d60eb\",{\"children\":[\"$\",\"$L21\",null,{\"href\":\"#4831187d60eb\",\"className\":\"text-details-lg block py-8 text-fg-dim pl-0\",\"children\":\"How PUMA Uses a Multi-Site CMS to Power Their Business\"}]}]]}]],[\"$\",\"$L23\",null,{\"target\":\"table-of-contents\",\"targetAction\":\"close\",\"children\":[\"$\",\"button\",null,{\"className\":\"component-heading-lg absolute right-0 top-0 h-48 w-48 rounded-md text-fg-base\",\"children\":\"×\"}]}]]}],\"aria-modal\":\"true\",\"className\":\"Drawer_dialog__SEIMm\"}]]}],\"$undefined\",[\"$\",\"div\",null,{\"className\":\"text-prose space-y-em md:max-w-cols-8\",\"children\":[[[\"$\",\"p\",\"9d15cbf7e644\",{\"children\":[\"Today’s businesses are dizzyingly complex. \",[\"$\",\"strong\",\"6afa9507ca63\",{\"children\":[\"Users now interact with brands through myriad touchpoints\"]}],\" before converting into customers. Even after a customer is won over, brands must consistently engage with them via personalized, relevant content. As a result, the modern enterprise consists of a massive global content engine that delivers consistent, salient experiences to customers and prospects—wherever they are, whenever they want it.\"]}],[\"$\",\"p\",\"a003c4d48b3d\",{\"children\":[\"The upshot? Managing content has become equally complicated.\"]}],[\"$\",\"p\",\"0ef274278104\",{\"children\":[\"The problem is that \",[\"$\",\"strong\",\"d31936f7d455\",{\"children\":[\"content is often spread out across multiple websites\"]}],\". A typical business manages a variety of customer-facing brands and delivers localized content. Usually, these sites are split across teams, brands, or regions; for example, each region might have its own localized e-commerce site.\"]}],[\"$\",\"p\",\"6eb4647440eb\",{\"children\":[[\"$\",\"strong\",\"30d30b8c914c\",{\"children\":[\"While this is a great way to reach users, it’s not a great way to ensure brand consistency or save time\"]}],\". Teams often find themselves wasting time on repetitive content management tasks like updating information about a product or service they’re offering, translating the language on a site, or localizing content for a specific set of users. And siloed content management increases the likelihood of introducing errors onto the site, compromising the brand and eroding users’ trust.\"]}],[\"$\",\"p\",\"f66c0cd67810\",{\"children\":[\"Fortunately, \",[\"$\",\"strong\",\"420b1bc16318\",{\"children\":[\"there’s a way to manage a multi-site ecosystem\"]}],\" without sacrificing time, money, or your brand: by implementing a \",[\"$\",\"strong\",\"598da9b1f997\",{\"children\":[\"multi-site CMS\"]}],\".\"]}],[\"$\",\"$L26\",\"120ca7f45bad\",{\"value\":{\"image\":null,\"asset\":null,\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"What is a Multi-Site CMS?\",\"_key\":\"acd70ab276eb0\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"120ca7f45bad\",\"markDefs\":[]},\"children\":[\"$\",\"h2\",null,{\"className\":\"component-heading-lg mb-24\",\"id\":\"120ca7f45bad\",\"children\":[\"What is a Multi-Site CMS?\"]}]}],[\"$\",\"p\",\"a0aa21e73973\",{\"children\":[[\"$\",\"strong\",\"8a2bd7cfb3730\",{\"children\":[\"A multi-site CMS is a system that allows various websites within a content ecosystem to share a single content source\"]}],\". This enables teams to manage multiple sites through one single interface, which helps them reuse content accurately and efficiently.\"]}],[\"$\",\"p\",\"3b19fdc654be\",{\"children\":[\"Think about a modern-day enterprise in which various teams might want to manage a variety of customer-facing brands. A multi-site CMS provides \",[\"$\",\"strong\",\"a665faede48a\",{\"children\":[\"one administrative interface to manage all of them\"]}],\", handling several domains from a single source of truth. That way, teams can either offer content independently of each other or they can make one update that they then push to other sites.\"]}],[\"$\",\"p\",\"9d45f49329a5\",{\"children\":[\"While not every multi-site CMS is necessarily headless, a \",[\"$\",\"$L21\",\"490f09eb7fa3\",{\"href\":\"/headless-cms\",\"target\":\"$undefined\",\"rel\":\"$undefined\",\"className\":\"text-link-inline\",\"children\":[\"headless CMS\"]}],\" makes it a lot easier to manage a multi-site ecosystem. Because a headless architecture decouples content from presentation, you can create content once and then publish it everywhere, rather than having to manually configure each site individually.\"]}],[\"$\",\"p\",\"bfb9ce4216bd\",{\"children\":[\"Trying to maintain a \",[\"$\",\"$L21\",\"c851a93d7da2\",{\"href\":\"https://www.sanity.io/headless-cms/headless-vs-traditional-cms\",\"target\":\"$undefined\",\"rel\":\"$undefined\",\"className\":\"text-link-inline\",\"children\":[\"monolithic CMS\"]}],\" in a multi-site setup can be tremendously frustrating. In a monolith, just one misconfiguration of a website can bring down all the websites on a network.\"]}],[\"$\",\"p\",\"3e4ecfb0cf61\",{\"children\":[\"Legacy approaches to content management can lead to technical issues with the nuts and bolts of the site, like managing domain names, changing and redirecting URLs, activating plugins, and handling roles and permissions. In a composable architecture, that is less likely to happen.\"]}],[\"$\",\"$L26\",\"fab27d7021bf\",{\"value\":{\"style\":\"h2\",\"_key\":\"fab27d7021bf\",\"markDefs\":[],\"children\":[{\"text\":\"Benefits of a Multi-Site CMS\",\"_key\":\"910385cc3e9f0\",\"_type\":\"span\",\"marks\":[]}],\"image\":null,\"asset\":null,\"_type\":\"block\"},\"children\":[\"$\",\"h2\",null,{\"className\":\"component-heading-lg mb-24\",\"id\":\"fab27d7021bf\",\"children\":[\"Benefits of a Multi-Site CMS\"]}]}],[\"$\",\"ol\",\"9b675b73e940-parent\",{\"className\":\"list-decimal space-y-8 pl-[1.5em] [counter-reset:ol] [\u0026\u003eli]:pl-8 [\u0026\u003eli]:[counter-increment:ol] [\u0026\u003eli]:marker:[content:counter(ol)]\",\"children\":[[\"$\",\"li\",\"9b675b73e940\",{\"children\":[[\"$\",\"strong\",\"625c8a3238b40\",{\"children\":[\"Localized content creation\"]}],\": Allows businesses to cater to specific regional or local needs by populating content relevant to that area, such as product availability, price, promotions, and stock.\"]}],[\"$\",\"li\",\"752d2e425813\",{\"children\":[[\"$\",\"strong\",\"5f3056fb91b50\",{\"children\":[\"Independent content management\"]}],\": Teams in different regions can create and modify content without affecting or disrupting other teams.\"]}],[\"$\",\"li\",\"1cd7fc5f1edb\",{\"children\":[[\"$\",\"strong\",\"bc566ae18e110\",{\"children\":[\"Unified content updates\"]}],\": Enables teams to seamlessly push content updates across multiple sites and regions.\"]}],[\"$\",\"li\",\"c76a89417433\",{\"children\":[[\"$\",\"strong\",\"1d8d50245ef80\",{\"children\":[\"Regulatory compliance\"]}],\": Some industries need to consistently update content based on changing regulations in different countries or regions. A multi-site CMS enables companies in pharma and medicine to quickly make high-stakes edits on the relevant site.\"]}],[\"$\",\"li\",\"8d704650f05d\",{\"children\":[[\"$\",\"strong\",\"5da42dace1710\",{\"children\":[\"Prevents cross-pollination\"]}],\": While using the same CMS, teams can ensure that there's no unwanted mixing or overlap of content between different regions or departments.\"]}],[\"$\",\"li\",\"fefd1730662b\",{\"children\":[[\"$\",\"strong\",\"d1bb34b6d80d0\",{\"children\":[\"Flexibility in collaboration\"]}],\": Whether teams want close collaboration or complete separation, a multi-site CMS can accommodate both.\"]}],[\"$\",\"li\",\"d207e92b6b1a\",{\"children\":[\"Rapid site \",\"$L27\",\": Teams can quickly launch new sites without the risk of affecting other sites or causing downtime.\"]}],[\"$\",\"li\",\"11bfba189a8f\",{\"children\":[[\"$\",\"strong\",\"51183a3c3f520\",{\"children\":[\"Localized brand experience\"]}],\": Ensures that the brand's messaging and experience remain consistent across different regions while allowing for necessary regional adjustments.\"]}],[\"$\",\"li\",\"22b3a1bac3ad\",{\"children\":[[\"$\",\"strong\",\"f1bface0ad0d0\",{\"children\":[\"Scalability\"]}],\": As the business grows, the CMS can easily handle the addition of more sites.\"]}],[\"$\",\"li\",\"ae3aab4c8251\",{\"children\":[[\"$\",\"strong\",\"b9a6e0789d390\",{\"children\":[\"Cost-effective\"]}],\": Reduces the need for multiple CMS systems or manual content management across sites, saving time and money.\"]}]]}],[\"$\",\"$L26\",\"b8f4cf256f88\",{\"value\":{\"asset\":null,\"style\":\"h2\",\"_key\":\"b8f4cf256f88\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"How to Choose a Multi-Site CMS\",\"_key\":\"0168dc6590e20\"}],\"_type\":\"block\",\"image\":null},\"children\":[\"$\",\"h2\",null,{\"className\":\"component-heading-lg mb-24\",\"id\":\"b8f4cf256f88\",\"children\":[\"How to Choose a Multi-Site CMS\"]}]}],[\"$\",\"p\",\"c0b22584b841\",{\"children\":[\"When choosing a multi-site CMS, there are a variety of factors to keep in mind. Here are some questions to ask as you evaluate potential solutions.\"]}],[\"$\",\"$L26\",\"917934d13998\",{\"value\":{\"asset\":null,\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"917934d13998\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"1. How easy is it to regionalize content?\",\"_key\":\"88c23ff0a1e30\"}],\"image\":null},\"children\":[\"$\",\"h3\",null,{\"className\":\"component-heading-md mb-24\",\"id\":\"917934d13998\",\"children\":[\"1. How easy is it to regionalize content?\"]}]}],[\"$\",\"p\",\"329c4352c37d\",{\"children\":[\"Evaluate whether your CMS can only personalize content based on language or if it is powerful enough for advanced use cases, such as personalized fine-grained snippets of text based on available products on the market.\"]}],[\"$\",\"$L26\",\"13ba0d0ed8e5\",{\"value\":{\"asset\":null,\"_type\":\"block\",\"style\":\"h3\",\"_key\":\"13ba0d0ed8e5\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"2. Is this solution scalable?\",\"_key\":\"d3d6bf95ab5b0\"}],\"image\":null},\"children\":[\"$\",\"h3\",null,{\"className\":\"component-heading-md mb-24\",\"id\":\"13ba0d0ed8e5\",\"children\":[\"2. Is this solution scalable?\"]}]}],[\"$\",\"p\",\"3d4840ef6e88\",{\"children\":[\"You don’t want to be stuck with a CMS that won’t grow with your business. With the help of \",[\"$\",\"$L21\",\"90d8a397d1da\",{\"href\":\"/structured-content\",\"target\":\"$undefined\",\"rel\":\"$undefined\",\"className\":\"text-link-inline\",\"children\":[\"structured content\"]}],\", a CMS can grow as your business does. Check to make sure you won’t need to tear down the solution and start over every time you make headway in building your brand.\"]}],[\"$\",\"$L26\",\"501d90543bd9\",{\"value\":{\"style\":\"h3\",\"_key\":\"501d90543bd9\",\"image\":null,\"asset\":null,\"markDefs\":[],\"children\":[{\"text\":\"3. How secure is the platform?\",\"_key\":\"f463e40d3a4b0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\"},\"children\":[\"$\",\"h3\",null,{\"className\":\"component-heading-md mb-24\",\"id\":\"501d90543bd9\",\"children\":[\"3. How secure is the platform?\"]}]}],[\"$\",\"p\",\"4313d18373bc\",{\"children\":[\"Security and compliance are paramount for all companies, but they’re particularly important for large enterprise organizations. A multi-site CMS typically makes it easier to \",[\"$\",\"strong\",\"9893b3fdeaab\",{\"children\":[\"control roles and permissions\"]}],\".\"]}],[\"$\",\"p\",\"a3aa0a426a8a\",{\"children\":[\"Evaluate how seamlessly you can restrict and allow access to sites and functionalities on the platform and how easy it is to examine the \",[\"$\",\"strong\",\"9953516677d2\",{\"children\":[\"document history\"]}],\" to see which users made changes.\"]}],[\"$\",\"$L26\",\"4831187d60eb\",{\"value\":{\"_key\":\"4831187d60eb\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"How PUMA Uses a Multi-Site CMS to Power Their Business\",\"_key\":\"b844645b64fd0\"}],\"_type\":\"block\",\"image\":null,\"asset\":null,\"style\":\"h2\"},\"children\":[\"$\",\"h2\",null,{\"className\":\"component-heading-lg mb-24\",\"id\":\"4831187d60eb\",\"children\":[\"How PUMA Uses a Multi-Site CMS to Power Their Business\"]}]}],[\"$\",\"p\",\"c9a86c5ee8ea\",{\"children\":[\"PUMA is one of the largest and most ambitious sports brands in the world. To level up their e-commerce site, they were looking for a technology solution that would enable them to stay nimble and innovate. For a company that \",[\"$\",\"strong\",\"a250d2db8f41\",{\"children\":[\"operates in 120 countries\"]}],\" and employs 20,000 people worldwide, that’s no simple task.\"]}],[\"$\",\"p\",\"c8e70a64b6b4\",{\"children\":[\"The team \",[\"$\",\"$L21\",\"f138e07c9a77\",{\"href\":\"$undefined\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer\",\"className\":\"text-link-inline\",\"children\":[\"chose Sanity\"]}],\". Every year, PUMA launches numerous campaigns for its products, seasons, and events. Teams must be able to group different types of content by marketing campaigns. With Sanity, the team can ingest data grouped by campaign and shape it via the \",\"$L28\",\", Sanity Studio.\"]}],[\"$\",\"p\",\"398d941ccf69\",{\"children\":[\"Before working in Sanity, a lot of PUMA’s content was distributed across local servers that were difficult to merge and get in sync. The team brought all of the content for PUMA’s digital properties—web, mobile web, and native iOS and Android apps—into Sanity as a unified ecosystem available in the cloud. As a result, \",[\"$\",\"strong\",\"2bcae4fcfd49\",{\"children\":[\"content can be pushed once and distributed everywhere\"]}],\".\"]}],[\"$\",\"p\",\"6578822330c5\",{\"children\":[\"As part of this ecosystem, Sanity established a global home for \",[\"$\",\"strong\",\"29607db2a1f9\",{\"children\":[\"all PUMA content that can be used in every market\"]}],\". Instead of managing digital properties with independent CMSes, multiple regions or subsidiaries can now share one multi-tenant SaaS CMS instance with shared support and a unified roadmap.\"]}],[\"$\",\"div\",\"6057de2fa640\",{\"className\":\"rounded-md border border-border-subtle bg-bg-dim p-24\",\"children\":[[\"$\",\"h2\",null,{\"className\":\"component-heading-lg\",\"children\":\"Create an Exceptional Multi-Site Experience with Sanity\"}],[\"$\",\"div\",null,{\"className\":\"mt-12 text-balance\",\"children\":[[\"$\",\"p\",\"0b70ce1aae3a\",{\"children\":[\"Sanity is uniquely positioned to help brands create an exceptional multi-site experience. Using Sanity as a holistic content information management system unlocks numerous opportunities for companies to build creatively while saving time and money.\"]}],[\"$\",\"p\",\"25911ac69b81\",{\"children\":[\"Crucially, \",[\"$\",\"strong\",\"9ee50485483f\",{\"children\":[\"Sanity is a headless CMS\"]}],\". 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