Ecwid Pricing 2025: Is it Worth it?

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class="page-header page-header--article"> <div class="page-header__breadcrumbs-wrap"> <p class="breadcrumbs"><span><span><a href="https://www.tooltester.com/en/">Home</a></span> » <span><a href="https://www.tooltester.com/en/reviews/">Website Builder Ranking</a></span> » <span><a href="https://www.tooltester.com/en/reviews/ecwid-review/">Ecwid</a></span> » <span class="breadcrumb_last" aria-current="page">Ecwid Pricing Guide</span></span></p> </div> <div class="page-header__inner"> <div class="page-header__content"> <h1>Ecwid Pricing Guide <span>Is This Ecommerce Add-On Worth It?</span></h1> <div class="page-header__meta"> <div class="page-header__author-images"> <img src="https://www.tooltester.com/wp-content/uploads/2022/07/ROBERT-1-160x160.jpg" alt="Robert Brandl" class="user-avatar"width="40" height="40"><img src="https://www.tooltester.com/wp-content/uploads/2022/07/INKA-1-160x160.jpg" alt="Inka Wibowo" class="user-avatar"width="40" height="40"> </div> <p class="page-header__author">By <a href="https://www.tooltester.com/en/blog/author/robert/">Robert</a> & <a href="https://www.tooltester.com/en/blog/author/inka/">Inka</a> </p> <time datetime="2024-09-02" pubdate>Sept 2, 2024</time> <a href="#updates" class="review-section-header__link u-desktop-only">See Updates</a> </div> </div> <img width="323" height="164" src="https://www.tooltester.com/wp-content/uploads/2017/09/ecwid-review-homepage.png" class="page-header__image" alt="Ecwid homepage" decoding="async" fetchpriority="high" srcset="https://www.tooltester.com/wp-content/uploads/2017/09/ecwid-review-homepage.png 1434w, https://www.tooltester.com/wp-content/uploads/2017/09/ecwid-review-homepage-300x152.png 300w, https://www.tooltester.com/wp-content/uploads/2017/09/ecwid-review-homepage-1024x520.png 1024w, https://www.tooltester.com/wp-content/uploads/2017/09/ecwid-review-homepage-768x390.png 768w, https://www.tooltester.com/wp-content/uploads/2017/09/ecwid-review-homepage-1200x609.png 1200w" sizes="(max-width: 323px) 100vw, 323px" /> </div> </header> <article> <div class="container content-wrap"> <div class="sidebar"> <div class="sidebar__header"> <a href="#reader-comments" class="sidebar__comments"><span class="disqus-comment-count" data-disqus-identifier="57350 https://www.websitetooltester.com/?page_id=57350"></span> comments</a> </div> <form class="form toc-mobile u-mb-l"> <select id="toc-select"> <option selected>Go to...</option> </select> </form> <div id="ez-toc-container" class="ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction"> <div class="ez-toc-title-container"> <span class="ez-toc-title-toggle"></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#Ecwid_Pricing_How_Much_Does_It_Cost" title="Ecwid Pricing: How Much Does It Cost">Ecwid Pricing: How Much Does It Cost</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#Ecwids_Plans_in_Detail" title="Ecwid’s Plans in Detail">Ecwid’s Plans in Detail</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#Extra_Add-ons_and_Services" title="Extra Add-ons and Services">Extra Add-ons and Services</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#Final_Thoughts_%E2%80%93_Is_Ecwid_Good_Value" title="Final Thoughts – Is Ecwid Good Value?">Final Thoughts – Is Ecwid Good Value?</a></li></ul></nav></div> </div> <div class="content"> <p class="disclaimer">Tooltester is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links, which enables us to offer our research for free.</p> <p>Interested in <a href="https://www.tooltester.com/out/ecwid-pricing" target="_blank" rel="noopener noreferrer">Ecwid’s</a> innovative way to add an online store to your site? The good news is that the company operates under a freemium model, which makes it easy to start without spending anything. You can then upgrade to the plan of your liking is sales are going well.</p> <p>So this is what you can expect to pay for this ecommerce solution:</p> <div id="ez-toc-container" class="ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction"> <div class="ez-toc-title-container"> <span class="ez-toc-title-toggle"></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#Ecwid_Pricing_How_Much_Does_It_Cost" title="Ecwid Pricing: How Much Does It Cost">Ecwid Pricing: How Much Does It Cost</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#Ecwids_Plans_in_Detail" title="Ecwid’s Plans in Detail">Ecwid’s Plans in Detail</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#Extra_Add-ons_and_Services" title="Extra Add-ons and Services">Extra Add-ons and Services</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#Final_Thoughts_%E2%80%93_Is_Ecwid_Good_Value" title="Final Thoughts – Is Ecwid Good Value?">Final Thoughts – Is Ecwid Good Value?</a></li></ul></nav></div> <h2 id="h.a0mto5riu4wy"><span class="ez-toc-section" id="Ecwid_Pricing_How_Much_Does_It_Cost"></span>Ecwid Pricing: How Much Does It Cost<span class="ez-toc-section-end"></span></h2> <p><a href="https://www.tooltester.com/out/ecwid-pricing" target="_blank" rel="noopener noreferrer">Ecwid’s Free plan</a> lets you sell 5 physical items a month. With Venture, you can sell 100 physical or digital items for 12.50€ a month. The Business plan (29,17€ a month) gives you 2,500 items. Unlimited (82,50€ a month) removes item limits and includes all the sales channels.</p> <h3 id="h.5xo06w703p5k">Monthly prices</h3> <p>Note that all the prices mentioned above are paid annually. You can also pay monthly, which will cost you a bit more:</p> <ul> <li>Venture: 15€ a month</li> <li>Business 35€ a month</li> <li>Unlimited 99€ a month</li> </ul> <h2 id="h.ifjhq4q0yh2m"><span class="ez-toc-section" id="Ecwids_Plans_in_Detail"></span>Ecwid’s Plans in Detail<span class="ez-toc-section-end"></span></h2> <p>A benefit of <a href="https://www.tooltester.com/out/ecwid-pricing" target="_blank" rel="noopener noreferrer">Ecwid</a> is that there are no limits on the integrations based on which plan you choose. All of them work with <a href="https://www.tooltester.com/en/website-with-wordpress/">WordPress</a>, <a href="https://www.tooltester.com/en/reviews/wix-review/">Wix</a>, <a href="https://www.tooltester.com/en/reviews/weebly-review/">Weebly</a>, <a href="https://www.tooltester.com/en/reviews/squarespace-review/">Squarespace</a>, Joomla, and more. You can also integrate the plugin on multiple sites, and there are no bandwidth limits.</p> <p>Aside from that, here are the major differences between each plan:</p> <table> <thead> <tr> <th style="text-align: left;" width="34%">Feature</th> <th width="15%"><strong>Free</strong></th> <th width="17%"><strong>Venture</strong></th> <th width="17%"><strong>Business</strong></th> <th width="17%"><strong>Unlimited</strong></th> </tr> </thead> <tbody> <tr> <td style="text-align: left;">Number of products</td> <td style="text-align: left;">5</td> <td style="text-align: left;">100</td> <td style="text-align: left;">2,500</td> <td style="text-align: left;">Unlimited</td> </tr> <tr> <td style="text-align: left;">Digital goods</td> <td style="text-align: left;">–</td> <td style="text-align: left;">Max 25GB per file</td> <td style="text-align: left;">Max 25GB per file</td> <td style="text-align: left;">Max 25GB per file</td> </tr> <tr> <td style="text-align: left;" colspan="5"><strong>Store management</strong></td> </tr> <tr> <td style="text-align: left;">Team accounts</td> <td style="text-align: left;">–</td> <td style="text-align: left;">–</td> <td style="text-align: left;">2</td> <td style="text-align: left;">Unlimited</td> </tr> <tr> <td style="text-align: left;">Product filters</td> <td style="text-align: left;"> –</td> <td style="text-align: left;">–</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td style="text-align: left;">Product variations</td> <td style="text-align: left;"> –</td> <td style="text-align: left;">–</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td style="text-align: left;">Product dimensions</td> <td style="text-align: left;">–</td> <td style="text-align: left;">–</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td style="text-align: left;">Store Management App</td> <td style="text-align: left;">–</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td>White-label OS and Android shopping App</td> <td style="text-align: left;">–</td> <td style="text-align: left;">–</td> <td style="text-align: left;">–</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td colspan="5"><strong>Advanced features</strong></td> </tr> <tr> <td>Facebook, Google, Pinterest, and Snapchat advertising</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td>Abandoned cart saver</td> <td style="text-align: left;"> –</td> <td style="text-align: left;"> –</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td>Automated abandoned cart emails</td> <td style="text-align: left;"> –</td> <td style="text-align: left;"> –</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td>Discount Coupons</td> <td style="text-align: left;">–</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td>Automated tax calculations</td> <td style="text-align: left;"> –</td> <td style="text-align: left;"> Yes</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td>Access to App Market with extensions</td> <td style="text-align: left;"> –</td> <td style="text-align: left;"> –</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td>Inventory Management</td> <td style="text-align: left;"> –</td> <td style="text-align: left;"> Yes</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td>Advanced SEO</td> <td style="text-align: left;"> –</td> <td style="text-align: left;"> Yes</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td colspan="5"><strong>Sales channels</strong></td> </tr> <tr> <td>Amazon, Etsy, and eBay integration</td> <td style="text-align: left;"> –</td> <td style="text-align: left;">–</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td>Google Shopping</td> <td style="text-align: left;"> –</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td>Facebook Shop</td> <td style="text-align: left;"> –</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td>Instagram Store</td> <td style="text-align: left;"> –</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td>Mobile Point of Sale</td> <td style="text-align: left;"> –</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td>Point of Sale</td> <td style="text-align: left;"> –</td> <td style="text-align: left;"> –</td> <td style="text-align: left;"> –</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td>Square POS integration (US, UK, CA, JP and AUS only)</td> <td style="text-align: left;"> –</td> <td style="text-align: left;"> –</td> <td style="text-align: left;"> –</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td colspan="5"><strong>Support</strong></td> </tr> <tr> <td>Chat</td> <td style="text-align: left;"> –</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td>Phone</td> <td style="text-align: left;"> –</td> <td style="text-align: left;"> –</td> <td style="text-align: left;">Yes</td> <td style="text-align: left;">Yes</td> </tr> <tr> <td>Priority support</td> <td style="text-align: left;"> –</td> <td style="text-align: left;"> –</td> <td style="text-align: left;">–</td> <td style="text-align: left;">yes</td> </tr> <tr> <td>Free customization programming hours</td> <td style="text-align: left;"> –</td> <td style="text-align: left;"> –</td> <td style="text-align: left;">2 hours</td> <td style="text-align: left;">12 hours</td> </tr> <tr> <td>Pricing (paid monthly)</td> <td style="text-align: left;">0€</td> <td style="text-align: left;">15€ / month</td> <td style="text-align: left;">35€ / month</td> <td style="text-align: left;">99€ / month</td> </tr> <tr> <td style="text-align: left;">Pricing (paid annually)</td> <td style="text-align: left;">0€</td> <td style="text-align: left;">12.50€ / month</td> <td style="text-align: left;">29,17€ / month</td> <td style="text-align: left;">82,50€ / month</td> </tr> <tr> <td>Trial</td> <td style="text-align: center;" colspan="5"><a href="https://www.tooltester.com/out/ecwid-pricing" target="_blank" rel="noopener noreferrer">Try out the free Ecwid plan</a></td> </tr> </tbody> </table> <h2 id="h.uo5w6v534lkp"><span class="ez-toc-section" id="Extra_Add-ons_and_Services"></span>Extra Add-ons and Services<span class="ez-toc-section-end"></span></h2> <p>The Ecwid team is available in case you require specific options and integrations. Some customization hours are included in the Business and Unlimited plan, but you can also purchase:</p> <ul> <li><strong>Custom development: </strong>for third-party integrations or design options. This starts at $100 depending on the project</li> <li><strong>Store setup: </strong>the team can help you set up payments, your product catalog, and POS syncing. Also, from $100.</li> </ul> <p>The Ecwid app store, which is only accessible with the Business and Unlimited plans, also includes all kinds of <a href="https://www.ecwid.com/apps" target="_blank" rel="noopener noreferrer">free and paid apps</a>. The paid ones are at the pricier end of the spectrum. For instance, for $5.99 a month, you can<a href="https://www.ecwid.com/apps/featured/back-in-stock-alerts" target="_blank" rel="noopener noreferrer"> let customers know when items are back in stock</a>. You can also pay <a href="https://www.ecwid.com/apps/featured/gratisfaction-app" target="_blank" rel="noopener noreferrer">$39 a month to add loyalty, referral, and rewards programs</a>.</p> <h2 id="h.387blj7r6zpx"><span class="ez-toc-section" id="Final_Thoughts_%E2%80%93_Is_Ecwid_Good_Value"></span>Final Thoughts – Is Ecwid Good Value?<span class="ez-toc-section-end"></span></h2> <p>Of course, if you already have a website and only need to sell under 5 physical products a month, the Free plan is as good as it gets.</p> <p>With the introduction of <em>Instant Site</em>, Ecwid now also allows you to create your online store just on their platform. The much more common use case, however, is still to add Ecwid as an ecommerce plugin to your existing site. And then you’ll need to pay for hosting, a domain name, and other bits and bobs.</p> <p>This could set you back a few bucks, and <a href="https://www.tooltester.com/en/reviews/woocommerce/pricing/">WooCommerce</a> has a lot more features out of the box as a free plugin, such as advanced SEO, user ratings, and support for digital goods and services. Of course, Ecwid is a lot easier to manage than WooCommerce.</p> <p>The fact that you can’t add product variants or filters with Ecwid unless you go for the Business or Unlimited plan is quite an inconvenience. It’s all basic stuff with <a href="https://www.tooltester.com/en/reviews/shopify/">Shopify</a> or <a href="https://www.tooltester.com/en/reviews/woocommerce/">WooCommerce</a>, plus you get access to tons of WordPress plugins for free. The Ecwid apps are rather expensive.</p> <p>Finally, if you’re looking at unlimited item sales, it becomes even harder to recommend Ecwid because it’s something you get with every <a href="https://www.tooltester.com/en/reviews/shopify/pricing/">Shopify plan</a>, every <a href="https://www.tooltester.com/en/reviews/bigcommerce/bigcommerce-pricing/">BigCommerce plan</a>, and every <a href="https://www.tooltester.com/en/reviews/woocommerce/pricing/">WooCommerce plan</a>.</p> <p>Read more about these platforms in our <a href="https://www.tooltester.com/en/reviews/shopify/">Shopify review</a>, our <a href="https://www.tooltester.com/en/reviews/bigcommerce/">BigCommerce review</a>, our <a href="https://www.tooltester.com/en/blog/shopify-vs-bigcommerce/">Shopify vs BigCommerce</a> test, and our <a href="https://www.tooltester.com/en/reviews/woocommerce/">WooCommerce review</a>.</p> <p>It’s also more affordable with Wix (17€/month) or Squarespace (24€/month).</p> <p>Having said all that, Ecwid is still a great solution (both temporary or permanently) if your current CMS or website builder doesn’t offer enough features for your ecommerce business.</p> <p>Read our full <a href="https://www.tooltester.com/en/reviews/ecwid-review/">Ecwid review</a>. Or see how it compares to the <a href="https://www.tooltester.com/en/best-ecommerce-website-builder/">best of the online store builders</a>.</p> <p><a href="https://www.tooltester.com/out/ecwid-pricing" target="_blank" rel="noopener noreferrer">> Try out Ecwid for free</a></p> <section id="authors" class="block author-detail-block"> <div class="block__title"> <h2>The authors</h2> <a href="https://www.tooltester.com/en/about-us/" class="btn u-desktop-only">Learn more about us</a> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ROBERT-250x300.png" alt="Robert Brandl" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/robert/">Robert Brandl</a> <span class="author-checkmark" data-tippy-content="<strong>Robert</strong><br>Founder and CEO<br>BA (Hons) Munich University MUAS<br>At Tooltester since 2009<br>127 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Founder and CEO</p> <p class="author-row__description">Hi, my name is Robert Brandl! I used to work in a digital marketing agency where I managed website and email marketing projects. To optimize my client's campaigns, I always had to find the optimal web tools. Tooltester offers this knowledge to you, hopefully saving you endless hours of research.</p> </div> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/INKA-250x300.png" alt="Inka Wibowo" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/inka/">Inka Wibowo</a> <span class="author-checkmark" data-tippy-content="<strong>Inka</strong><br>Content Manager<br>BBus (Marketing), Griffith University<br>At Tooltester since 2018<br>54 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Content Manager</p> <p class="author-row__description">Hi, I'm Inka! I started using website builders and content management systems over 10 years ago, when I managed websites for clients in my first marketing role. Since then, I've worked on hundreds of web and digital projects. Now, at Tooltester, I'm happy to be able to use my experience to help users like you find the right website builder for your needs.</p> </div> </div> <a href="https://www.tooltester.com/en/about-us/" class="btn author-detail-block__btn btn--center u-mobile-only">Learn more about us</a> </section> <section id="updates" class="updates-block block"> <div class="updates-block__inner"> <div class="updates-block__header"> <p>We keep our content up to date</p> <button class="updates-block__seach-btn" data-toggle="#latest-updates" data-toggle-class="is-active" aria-label="Toggle updates" aria-expanded="false" aria-controls="latest-updates"> <span>See latest updates</span> <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> </div> <div class="updates-block__body" id="latest-updates"> <p>02 Sept 2024: You can only sell up to 5 products with Ecwid's free plan now<br /> 24 Mar 2022: Smaller corrections.<br /> 20 May 2021: Price increase reflected.<br /> 25 Feb 2020: File upload limit increased to 25GB. Furthermore, you can now also create a standalone online store via Instant Store.</p> </div> </div> </section> <div id="methodology" class="block"> <div class="well well--border"> <h3>THE BEHIND THE SCENES OF THIS BLOG</h3> <p><p>This article has been written and researched following a precise methodology.</p> </p> <a href="https://www.tooltester.com/en/tooltester-methodology/" class="btn"> Our methodology </a> </div> </div> </div> </div> <script type="application/ld+json">[{"@context":"http:\/\/schema.org\/","@type":"WPHeader","position":"1","headline":"Ecwid Pricing Guide <span>Is This Ecommerce Add-On Worth It?<\/span>"},{"@context":"http:\/\/schema.org","@type":"WPFooter","position":"3","cssSelector":"footer","@id":"#white-footer","copyrightHolder":"ToolTester Network","publisher":"ToolTester Network","copyrightYear":"2009","url":"https:\/\/www.tooltester.com\/en\/contact\/"},{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.tooltester.com#article","headline":"Ecwid Pricing Guide Is This Ecommerce Add-On Worth It?","name":"Ecwid Pricing Guide Is This Ecommerce Add-On Worth It?","description":"Ecwid features a free plan alongside with three paid ones (Venture, Business and Unlimited). 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Ecwid Pricing 2025: Is it Worth it?