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" data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "></div> </div> </div> </div> </div> <div id="rec651686302" class="r t-rec t-rec_pt_45 t-rec_pb_15" style="padding-top:45px;padding-bottom:15px;background-color:#d4d4d4; " data-record-type="40" data-bg-color="#d4d4d4">  <div class="t026"> <div class="t-container t-align_left"> <div class="t-col t-col_10 "> <div class="t026__title t-text" field="title"><div style="text-align:left;" data-customstyle="yes">INTERWIES<br /></div></div> <div class="t026__descr t-text t-text_xs" field="subtitle"></div> </div> </div> </div> <style> #rec651686302 .t026__title{color:#000000;}@media screen and (min-width:480px){#rec651686302 .t026__title{font-size:30px;}}#rec651686302 .t026__descr{text-transform:uppercase;}</style> </div> <div id="rec651686304" class="r t-rec t-rec_pt_15 t-rec_pb_45" style="padding-top:15px;padding-bottom:45px;background-color:#d4d4d4; " data-record-type="56" data-bg-color="#d4d4d4">  <div class="t046"> <div class="t-container"> <div class="t-col t-col_10 "> <div class="t046__text t-text t-text_xs" field="text"><div style="text-align:left;" data-customstyle="yes">The "Interviews" section features interviews from marketing, branding and digital experts from different countries, including speakers and jury members of prestigious creativity festivals, the local advertising festival LAMA, the international marketing and advertising festival "White Square", the ADMA AWARDS Efficiency Award.<br /> <br /> The materials in this section are designed to inspire you to creative solutions, new successful projects and achievements in the field of marketing and advertising.<br /></div></div> </div> </div> </div> <style> #rec651686304 .t046__text{font-size:16px;color:#000000;}</style> </div> <div id="rec651686305" class="r t-rec t-rec_pt_30 t-rec_pb_30" style="padding-top:30px;padding-bottom:30px; " data-record-type="1061">  <div class="t1061" data-display-changed="true"> <div class="t-container t-container_flex"> <div class="t-col t-col_4"> <div class="t1061__wrap-video"> <div class="t-video-lazyload" data-videolazy-load="false" data-blocklazy-id="651686305" data-videolazy-type="youtube" data-videolazy-id="qT1WYVl1yS8"> </div> </div> </div> <div class="t-col t-col_4"> <div class="t1061__wrap-video"> <div class="t-video-lazyload" data-videolazy-load="false" data-blocklazy-id="651686305" data-videolazy-type="youtube" data-videolazy-id="ZV-JiimIoQA"> </div> </div> </div> <div class="t-col t-col_4"> <div class="t1061__wrap-video"> <div class="t-video-lazyload" data-videolazy-load="false" data-blocklazy-id="651686305" data-videolazy-type="youtube" data-videolazy-id="RuOWbRCAC6Q"> </div> </div> </div> </div> </div> <script type="text/javascript">t_onReady(function() {t_onFuncLoad('t1061_init',function() {t1061_init('651686305');});});</script> </div> <div id="rec651687645" class="r t-rec t-rec_pt_30 t-rec_pb_30" style="padding-top:30px;padding-bottom:30px; " data-animationappear="off" data-record-type="404">   <div class="t404" data-show-count="12"> <div class="t-container"> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="/kat-tan-interview-white-square-2025"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.biz/tild3538-3733-4263-b031-373064326335/Kat_Tan.jpg" style="background-image: url('https://thb.tildacdn.biz/tild3538-3733-4263-b031-373064326335/-/resizeb/20x/Kat_Tan.jpg');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">KAT TAN: RESEARCH IS THE BASIS OF A SUCCESSFUL APPROACH TO UNDERSTANDING BRANDS</div> <div class="t404__descr t-descr t-descr_xs">White Square International Festival of Creativity, globally recognized in the professional community, continues its call for entries. Annually, more than a thousand cases from all over the world are submitted by representatives of creative industries to participate in the contest, which is evaluated at the highest global level by international jury. To inspire representatives of creative industries around the world to submit their best entries for White Square Festival 2025, we are glad to present a series of interviews with members of the White Square Festival jury. Today we have with us Kat Tan, creative director of China Disneyland.</div> </div> </a> </div> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="/cinzia-pallaoro-interview-white-square-2025"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.biz/tild3339-3932-4664-a231-376530333839/Cinzia_Pallaoro.jpg" style="background-image: url('https://thb.tildacdn.biz/tild3339-3932-4664-a231-376530333839/-/resizeb/20x/Cinzia_Pallaoro.jpg');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">CINZIA PALLAORO: OUR MISSION IS TO CREATE REAL CONNECTION BETWEEN BRANDS AND PEOPLE</div> <div class="t404__descr t-descr t-descr_xs">White Square International Festival of Creativity, globally recognized in the professional community, continues its call for entries. Annually, more than a thousand cases from all over the world are submitted by representatives of creative industries to participate in the contest, which is evaluated at the highest global level by international jury. To inspire representatives of creative industries around the world to submit their best entries for White Square Festival 2025, we are glad to present a series of interviews with members of the White Square Festival jury. Today with us is Cinzia Pallaoro, Executive Creative Director of Leagas Delaney Italia. </div> </div> </a> </div> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="/malek-ghorayeb-interview-white-square-2025"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.biz/tild6132-3838-4438-b664-333561653066/Malek_Ghorayeb.jpg" style="background-image: url('https://thb.tildacdn.biz/tild6132-3838-4438-b664-333561653066/-/resizeb/20x/Malek_Ghorayeb.jpg');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">MALEK GHORAYEB: CREATIVITY CAN DRIVE MEANINGFUL CHANGE</div> <div class="t404__descr t-descr t-descr_xs">White Square International Festival of Creativity, globally recognized in the professional community, continues its call for entries. Annually, more than a thousand cases from all over the world are submitted by representatives of creative industries to participate in the contest, which is evaluated at the highest global level by international jury. To inspire representatives of creative industries around the world to submit their best entries for White Square Festival 2025, we are glad to present a series of interviews with members of the White Square Festival jury. Today we have Malek Ghorayeb, Chief Creative Officer of Publicis Communication Levant & Qatar and P&G Global Hub, Lebanon. </div> </div> </a> </div> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="/pancho-gonzalez-sometimes-the-best-paths-are-the-ones-we-never-planned-for"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.biz/tild3465-3934-4839-b866-333264336533/PANCHO_GONZALEZ.jpg" style="background-image: url('https://thb.tildacdn.biz/tild3465-3934-4839-b866-333264336533/-/resizeb/20x/PANCHO_GONZALEZ.jpg');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">PANCHO GONZÁLEZ: SOMETIMES, THE BEST PATHS ARE THE ONES WE NEVER PLANNED FOR</div> <div class="t404__descr t-descr t-descr_xs">White Square International Festival of Creativity, globally recognized in the professional community, continues its call for entries. Annually, more than a thousand cases from all over the world are submitted by representatives of creative industries to participate in the contest, which is evaluated at the highest global level by international jury. To inspire representatives of creative industries around the world to submit their best entries for White Square Festival 2025, we are glad to present a series of interviews with members of the White Square Festival jury. Today we have with us Pancho González, Co-Founder and Chief Creative Officer at Inbrax Chile; Board Member & VP at IAB Chile; Marketing Circle Member at Icare and Board Member in Chilean Chamber of Creative Business.</div> </div> </a> </div> </div><div class="t-container"> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="/folker-wrage-about-creative-industry-and-festivals"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.biz/tild3236-3461-4466-a534-333830343731/Folker_Wrage.png" style="background-image: url('https://thb.tildacdn.biz/tild3236-3461-4466-a534-333830343731/-/resizeb/20x/Folker_Wrage.png');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">FOLKER WRAGE ABOUT CREATIVE INDUSTRY AND FESTIVALS</div> <div class="t404__descr t-descr t-descr_xs">ACMA appealed to the most prominent representatives of communications industry of Europe, the CIS and other countries, to professionals who are not just well-aware of marketing, advertising and creative festivals but actively take part in them, with one single question: what is the meaning and benefit of their participation in advertising festivals in general, and in “White Square” in particular, what is this benefit for them personally, for their companies, for the communications industry. Starting to publish the answers! Please welcome the first one – by Folker Wrage, founder & owner of wrage/antwort, Switzerland.</div> </div> </a> </div> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="/tommaso-mezzavilla-about-meaning-and-benefit-creative-festivals"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.biz/tild3136-6562-4063-b736-383966633831/Tommaso_Mezzavilla.jpg" style="background-image: url('https://thb.tildacdn.biz/tild3136-6562-4063-b736-383966633831/-/resizeb/20x/Tommaso_Mezzavilla.jpg');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">TOMMASO MEZZAVILLA ABOUT THE MEANING AND BENEFIT OF CREATIVE FESTIVALS</div> <div class="t404__descr t-descr t-descr_xs">«What is the meaning and benefit of your participation in advertising festivals in general, and in “White Square” in particular, what is this benefit for you personally, for your companies, for the communications industry?». With such a question we turned to the juries and speakers of the festival and here the answer we received from Tommaso Mezzavilla, Executive Digital Creative Director of RobilantAssociati, Italy.</div> </div> </a> </div> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="/nicoletta-stefanidou-conference"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.biz/tild3439-6239-4634-a566-653261653665/Nicoletta_Stefanidou.jpg" style="background-image: url('https://thb.tildacdn.biz/tild3439-6239-4634-a566-653261653665/-/resizeb/20x/Nicoletta_Stefanidou.jpg');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">MEET THE SPEAKER OF MARKETING, ADVERTISING AND BRANDING DAYS CONFERENCE – NICOLETTA STEFANIDOU</div> <div class="t404__descr t-descr t-descr_xs">On June 1-2 the international MARKETING, ADVERTISING AND BRANDING DAYS CONFERENCE will take place at Minsk Marriott Hotel. Participants-representatives of local and international brands will listen to more than 50 master-classes from speakers with international recognition: more than 30 speakers will speak offline, and representatives of international jury of White Square Festival will share the tips of creative efficiency in online-format. Special correspondent of AKMA held series of interview with the speakers of the international conference. Today Nicoletta Stefanidou, Co-Founder and Creative Chief Officer Tinker Tailor from Hong Kong were answered the questions.</div> </div> </a> </div> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="/cinzia-pallaoro-conference"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.biz/tild3032-6166-4666-b061-353537353333/Cinzia_Pallaoro.jpeg" style="background-image: url('https://thb.tildacdn.biz/tild3032-6166-4666-b061-353537353333/-/resizeb/20x/Cinzia_Pallaoro.jpeg');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">CINZIA PALLAORO: CREATIVITY IS AND ALWAYS WILL BE FUNDAMENTAL FOR THE HUMAN BEINGS </div> <div class="t404__descr t-descr t-descr_xs">On June 1-2 the international MARKETING, ADVERTISING AND BRANDING DAYS CONFERENCE will take place at Minsk Marriott Hotel. Participants-representatives of local and international brands will listen to more than 50 master-classes from speakers with international recognition and representatives of international jury of White Square Festival that will share their international experience, author cases and lots of insights. Special correspondent of AKMA held series of interview with the speakers of the international conference. Today Cinzia Pallaoro, Executive Creative Director of Leagas Delaney Milan, Italy answered the questions.</div> </div> </a> </div> </div><div class="t-container"> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="/white-square-jury-about-marketing"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.biz/tild3162-3631-4461-a231-356636376164/1700.jpg" style="background-image: url('https://thb.tildacdn.biz/tild3162-3631-4461-a231-356636376164/-/resizeb/20x/1700.jpg');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs"> WHITE SQUARE JURY ABOUT MARKETING, CREATIVITY AND ADVERTISING FESTIVALS</div> <div class="t404__descr t-descr t-descr_xs">Contest entries of White Square will be evaluated by international jury that according to international standards are represented by real stars of global communication industry with numerous prestigious global creative awards, including more than 400 Cannes Lions and reach judging experience at the leading advertising festivals. Jury members of White Square shared their opinion about changes of marketing and advertising industries during recent year. </div> </div> </a> </div> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="/pancho-cassis-jury-white-square-2021-en"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.biz/tild3865-6162-4465-b031-326236386465/10801080__JURY_4.jpg" style="background-image: url('https://thb.tildacdn.biz/tild3865-6162-4465-b031-326236386465/-/resizeb/20x/10801080__JURY_4.jpg');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">PANCHO CASSIS - JURY MEMBER 2021</div> <div class="t404__descr t-descr t-descr_xs">We start to introduce White Square 2021 jury members who will decide the destiny of the entrants and will choose the winners, prize-winners and finalists. Entries will be judged by 7 jury categories: CREATIVE, BRANDING, MARKETING, MEDIA, DIGITAL, GRAND JURY, MASS MEDIA JURY.</div> </div> </a> </div> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="/en/news/interview-alena-ustinovich"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.biz/tild3637-6261-4565-b866-346337663836/280226_.jpg" style="background-image: url('https://thb.tildacdn.biz/tild3637-6261-4565-b866-346337663836/-/resizeb/20x/280226_.jpg');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">CREATIVITY AS THE ENGINE OF ECONOMY IN CRISIS TIMES </div> <div class="t404__descr t-descr t-descr_xs">Interview with Alena Ustinovich, Producer of White Square Festival</div> </div> </a> </div> </div> </div> <script>t_onReady(function() {var rec=document.getElementById('rec651687645');if(rec) {t_onFuncLoad('t404_unifyHeights',function() {t404_unifyHeights('651687645');window.addEventListener('resize',t_throttle(function() {t404_unifyHeights('651687645');},200));});if(typeof jQuery!=='undefined') {$('.t404').on('displayChanged',function() {t404_unifyHeights('651687645');});} else if(rec.querySelector('.t404')) {rec.querySelector('.t404').addEventListener('displayChanged',function() {t_onFuncLoad('t404_unifyHeights',function() {t404_unifyHeights('651687645');});});} window.onload=function() {t404_unifyHeights('651687645');};}});</script> <script>t_onReady(function() {t_onFuncLoad('t404_showMore',function() {t404_showMore('651687645');});});</script> <style>@media (hover:hover),(min-width:0\0) {#rec651687645 .t-btn:not(.t-animate_no-hover):hover {color:#000000 !important;border-color:#d4d4d4 !important;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.3) !important;background-color:#d4d4d4 !important;}#rec651687645 .t-btn:not(.t-animate_no-hover):focus-visible {color:#000000 !important;border-color:#d4d4d4 !important;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.3) !important;background-color:#d4d4d4 !important;}#rec651687645 .t-btn:not(.t-animate_no-hover) {transition-property:background-color,color,border-color,box-shadow;transition-duration:0.2s;transition-timing-function:ease-in-out;}#rec651687645 .t-btntext:not(.t-animate_no-hover):hover {color:#000000 !important;}#rec651687645 .t-btntext:not(.t-animate_no-hover):focus-visible {color:#000000 !important;}}</style> <style> #rec651687645 .t404__uptitle{text-transform:uppercase;}#rec651687645 .t404__title{font-size:15px;text-transform:uppercase;}#rec651687645 .t404__descr{font-size:10px;}</style> <style> #rec651687645 .t404__tag{text-transform:uppercase;}#rec651687645 .t404__date{text-transform:uppercase;}</style> </div>  <footer id="t-footer" class="t-records" data-hook="blocks-collection-content-node" data-tilda-project-id="44136" data-tilda-page-id="28739015" data-tilda-page-alias="footer" data-tilda-formskey="a6497603a698997d2b8e9d992de9eab2" data-tilda-lazy="yes" data-tilda-root-zone="biz" data-tilda-project-headcode="yes"> <div id="rec652065864" class="r t-rec t-rec_pb_0" style="padding-bottom:0px;background-color:#d4d4d4; 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