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Reporting</span></a></li></ul> </div> <div class="clear"></div> </div> <div class="clear"></div> </div>  </div> <div class="clear"></div> <div id="swm-mobi-nav"> <span class="swm-mobi-nav-close"></span> <div class="clear"></div> </div> <div id="swm-mobi-nav-overlay-bg" class="swm-css-transition"></div> <div class="clear"></div> </div>  <div class="clear"></div> </div>  </div>  </div>  <div class="clear"></div> </div>  </header><div class="swm-header-placeholder" data-header-d="100" data-header-t="107" data-header-m="60" ></div> <div id="content" class="swm-main-container swm-site-content swm-css-transition" > <div class="swm-container swm-layout-full-width swm-post-sidebar-page" > <div class="swm-column swm-custom-two-third"> <div class="swm-posts-list"> <div id="swm-item-entries" class="swm-row"> <article class="post-entry swm-blog-post post-11418 post type-post status-publish format-standard has-post-thumbnail hentry category-blogging-2 category-content-marketing category-featured category-linkedin-social-media category-online-marketing category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/the-latest-linkedin-strategies-of-2024/" title="The Latest LinkedIn Strategies of 2024"><img fetchpriority="high" width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/Welcome-to-LinkedIn.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="LinkedIn strategies" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/Welcome-to-LinkedIn.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/Welcome-to-LinkedIn-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/Welcome-to-LinkedIn-768x499.png 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/Welcome-to-LinkedIn-600x390.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/Welcome-to-LinkedIn-246x160.png 246w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 13, 2024</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mkulkin/">Matt Kulkin</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/the-latest-linkedin-strategies-of-2024/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>608 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11418"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">2</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/the-latest-linkedin-strategies-of-2024/" >The Latest LinkedIn Strategies of 2024</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Every year, if not twice a year, marketers have to navigate through the latest changes to social media platforms, to reach the correct audience. These changes can be based upon upgrades to the algorithm, user preference, or just a change in strategy. 2024 is no different. There have been a […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/the-latest-linkedin-strategies-of-2024/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10944 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-linkedin-social-media tag-linkedin tag-marketing tag-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/what-is-linkedins-social-selling-index-and-why-is-it-important/" title="What is LinkedIn’s Social Selling Index and Why is it Important?"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/linkedin-sales-solutions-P23-VI_mhpM-unsplash-850x580.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="LinkedIn SSI" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 23, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mkonvalin/">Meagan Konvalin</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/what-is-linkedins-social-selling-index-and-why-is-it-important/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1196 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10944"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/what-is-linkedins-social-selling-index-and-why-is-it-important/" >What is LinkedIn’s Social Selling Index and Why is it Important?</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> As the leader in B2B networking and social selling, LinkedIn is constantly improving how professionals connect, establish their personal brand, and promote their company’s products and services. Now, everyone has the ability to measure the effectiveness of their networking and marketing efforts on the platform with the Social Selling Index […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/what-is-linkedins-social-selling-index-and-why-is-it-important/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10547 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-linkedin-social-media category-social-media category-sprout-social" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/sprout-webinar-review-how-to-transform-b2b-marketing-with-personality-and-emotion-with-linkedin/" title="Sprout Webinar Review: “How to Transform B2B Marketing with Personality and Emotion – with LinkedIn”"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/10/webinar-featured-image-1-e1665000688557-850x580.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>October 5, 2022</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/fbarrett/">Frankie Barrett</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/sprout-webinar-review-how-to-transform-b2b-marketing-with-personality-and-emotion-with-linkedin/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1826 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10547"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/sprout-webinar-review-how-to-transform-b2b-marketing-with-personality-and-emotion-with-linkedin/" >Sprout Webinar Review: “How to Transform B2B Marketing with Personality and Emotion – with LinkedIn”</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> “A lot of B2B brands are scared to not create informative content… they are scared to take a leap into posts and content that aren’t focused on sharing information. That’s why we are having this conversation today; B2B brands need to take a leap into informative content that makes their […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/sprout-webinar-review-how-to-transform-b2b-marketing-with-personality-and-emotion-with-linkedin/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10531 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-facebook-social-media category-featured category-instagram category-linkedin-social-media category-marketing category-online-marketing category-social-media category-twitter-social-media category-youtube" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/10-video-marketing-facts-b2b-marketers-should-live-by/" title="10 Video Marketing Facts B2B Marketers Should Live By"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/10/AdobeStock_243325582-Matt-770x500-1.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="corporate video marketing" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2022/10/AdobeStock_243325582-Matt-770x500-1.jpg 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2022/10/AdobeStock_243325582-Matt-770x500-1-300x195.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2022/10/AdobeStock_243325582-Matt-770x500-1-768x499.jpg 768w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>October 4, 2022</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mkulkin/">Matt Kulkin</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/10-video-marketing-facts-b2b-marketers-should-live-by/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1700 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10531"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/10-video-marketing-facts-b2b-marketers-should-live-by/" >10 Video Marketing Facts B2B Marketers Should Live By</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> With marketing evolving daily, it’s important to stick to the facts. One of the most crucial elements to incorporate into your plan is video marketing. If you’re not already dedicating time each week towards promoting your company/brand/product/service through video, you’re definitely going to want to rethink your strategy. Video has […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/10-video-marketing-facts-b2b-marketers-should-live-by/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10499 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising-2 category-advertising-opportunities category-content-marketing category-linkedin-social-media category-marketing category-networking category-online-marketing category-robobusiness category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/the-advantage-of-inside-influencers/" title="The Advantage of Inside Influencers"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/09/influencers-g21c02b702_1920-850x580.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>September 21, 2022</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/prggroup/">WTWH Editor</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/the-advantage-of-inside-influencers/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1334 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10499"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/the-advantage-of-inside-influencers/" >The Advantage of Inside Influencers</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> When you think of influencers, you often think big picture, more well-known celebrities like Ed Sheeran or Taylor Swift. However, because of TikTok, Youtube, and fantastic storytelling everyday people have broken this cycle and have become influencers themselves. First, let’s define an influencer; as a person with the ability to […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/the-advantage-of-inside-influencers/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10339 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-design category-instagram category-linkedin-social-media category-marketing category-pinterest-social-media category-twitter-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/successfully-communicating-your-brand-through-graphics/" title="Successfully Communicating Your Brand Through Graphics"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/06/emily-bernal-v9vII5gV8Lw-unsplash-850x580.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 29, 2022</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/spipik/">Shannon Pipik</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/successfully-communicating-your-brand-through-graphics/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1700 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10339"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/successfully-communicating-your-brand-through-graphics/" >Successfully Communicating Your Brand Through Graphics</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Graphic design is a form of visual communication. It speaks for your brand in ways text cannot. Taking advantage of this correctly will help you successfully market your brands. How will you represent the company—what it does, how they do it, and why to choose them. In a B2B digital […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/successfully-communicating-your-brand-through-graphics/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10134 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-facebook-social-media category-featured category-instagram category-linkedin-social-media category-marketing category-mobile category-online-marketing category-twitter-social-media category-youtube" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/users-interests-are-evolving-stay-ahead-by-offering-video/" title="Users Interests are Evolving, Stay Ahead by Offering Video"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/02/Untitled-design-1.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="Visual Experience Through Video" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2022/02/Untitled-design-1.jpg 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2022/02/Untitled-design-1-300x195.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2022/02/Untitled-design-1-768x499.jpg 768w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>February 18, 2022</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mkulkin/">Matt Kulkin</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/users-interests-are-evolving-stay-ahead-by-offering-video/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>2023 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10134"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/users-interests-are-evolving-stay-ahead-by-offering-video/" >Users Interests are Evolving, Stay Ahead by Offering Video</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> User attention and user interests are continuing to transmute, with video leading the reason for this. We have seen user interaction alter even more the last few years, where engagement via link click posts, pictures, PDFs, and etc., are starting to take a slight sideline due to the attraction of […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/users-interests-are-evolving-stay-ahead-by-offering-video/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-9715 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-linkedin-social-media tag-cmw tag-content-marketing-world tag-linkedin" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/how-to-grow-your-business-with-linkedin-pages/" title="How to Grow Your Business with LinkedIn Pages"><img width="773" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2021/10/alexander-shatov-9Zjd7PE_FRM-unsplash-scaled.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2021/10/alexander-shatov-9Zjd7PE_FRM-unsplash-scaled.jpg 2560w, https://marketing.wtwhmedia.com/wp-content/uploads/2021/10/alexander-shatov-9Zjd7PE_FRM-unsplash-300x225.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2021/10/alexander-shatov-9Zjd7PE_FRM-unsplash-1024x768.jpg 1024w, https://marketing.wtwhmedia.com/wp-content/uploads/2021/10/alexander-shatov-9Zjd7PE_FRM-unsplash-768x576.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2021/10/alexander-shatov-9Zjd7PE_FRM-unsplash-1536x1152.jpg 1536w, https://marketing.wtwhmedia.com/wp-content/uploads/2021/10/alexander-shatov-9Zjd7PE_FRM-unsplash-2048x1536.jpg 2048w" sizes="(max-width: 773px) 100vw, 773px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>October 4, 2021</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/tmeade/">Taylor Meade</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/how-to-grow-your-business-with-linkedin-pages/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1495 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="9715"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/how-to-grow-your-business-with-linkedin-pages/" >How to Grow Your Business with LinkedIn Pages</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Last week I attended the annual Content Marketing World. I sat in on a few different sessions, but the one that caught my attention the most was “How to Grow Your Business with LinkedIn Pages” presented by Michaela Alexis, a LinkedIn Trainer and LinkedIn Learning Instructor. With LinkedIn becoming more […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/how-to-grow-your-business-with-linkedin-pages/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-9689 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-facebook-social-media category-featured category-instagram category-linkedin-social-media category-marketing category-mobile category-online-marketing category-social-media category-twitter-social-media category-youtube" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/promoting-through-video-on-social-media/" title="Promoting Through Video on Social Media"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2021/09/Untitled-design-2022-03-03T162006.788.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="Video Promotion for Marketing" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2021/09/Untitled-design-2022-03-03T162006.788.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2021/09/Untitled-design-2022-03-03T162006.788-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2021/09/Untitled-design-2022-03-03T162006.788-768x499.png 768w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>September 21, 2021</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mkulkin/">Matt Kulkin</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/promoting-through-video-on-social-media/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1858 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="9689"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/promoting-through-video-on-social-media/" >Promoting Through Video on Social Media</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> For the purpose of online marketing, we know to write out a well structured social media post that would include an eye-popping image in order to grab the attention of our followers/visitors. But a lot of people tend to overlook the current, most popular and engaging way to promote your […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/promoting-through-video-on-social-media/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-9576 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising-2 category-featured category-linkedin-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/b2b-best-practices-with-linkedin-advertising/" title="B2B Best Practices with LinkedIn Advertising"><img width="850" height="567" src="https://marketing.wtwhmedia.com/wp-content/uploads/2021/06/inlytics-linkedin-analytics-tool-2SE1zwzeLOs-unsplash-scaled.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2021/06/inlytics-linkedin-analytics-tool-2SE1zwzeLOs-unsplash-scaled.jpg 2560w, https://marketing.wtwhmedia.com/wp-content/uploads/2021/06/inlytics-linkedin-analytics-tool-2SE1zwzeLOs-unsplash-300x200.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2021/06/inlytics-linkedin-analytics-tool-2SE1zwzeLOs-unsplash-1024x684.jpg 1024w, https://marketing.wtwhmedia.com/wp-content/uploads/2021/06/inlytics-linkedin-analytics-tool-2SE1zwzeLOs-unsplash-768x513.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2021/06/inlytics-linkedin-analytics-tool-2SE1zwzeLOs-unsplash-1536x1025.jpg 1536w, https://marketing.wtwhmedia.com/wp-content/uploads/2021/06/inlytics-linkedin-analytics-tool-2SE1zwzeLOs-unsplash-2048x1367.jpg 2048w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 14, 2021</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/tmeade/">Taylor Meade</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/b2b-best-practices-with-linkedin-advertising/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1352 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="9576"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/b2b-best-practices-with-linkedin-advertising/" >B2B Best Practices with LinkedIn Advertising</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Companies have become more and more aware of the need to market in a unique way that also brings in qualified leads. With 756 million members in over 200 countries, advertising through LinkedIn is an effective means to bring new customers to your company profile or destination page of your […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/b2b-best-practices-with-linkedin-advertising/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-9352 post type-post status-publish format-standard has-post-thumbnail hentry category-facebook-social-media category-featured category-instagram category-linkedin-social-media category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/3-ways-to-adjust-your-social-strategy-right-now/" title="3 Ways to Adjust Your Social Strategy Right Now"><img width="850" height="567" src="https://marketing.wtwhmedia.com/wp-content/uploads/2020/04/sticker-mule-cPSroMqTRQg-unsplash-scaled.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2020/04/sticker-mule-cPSroMqTRQg-unsplash-scaled.jpg 2560w, https://marketing.wtwhmedia.com/wp-content/uploads/2020/04/sticker-mule-cPSroMqTRQg-unsplash-300x200.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2020/04/sticker-mule-cPSroMqTRQg-unsplash-1024x683.jpg 1024w, https://marketing.wtwhmedia.com/wp-content/uploads/2020/04/sticker-mule-cPSroMqTRQg-unsplash-768x513.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2020/04/sticker-mule-cPSroMqTRQg-unsplash-1536x1025.jpg 1536w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>April 3, 2020</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/tmeade/">Taylor Meade</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/3-ways-to-adjust-your-social-strategy-right-now/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>981 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="9352"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/3-ways-to-adjust-your-social-strategy-right-now/" >3 Ways to Adjust Your Social Strategy Right Now</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Most of us are online more than ever right now. We are looking to social media to keep informed on the latest trends and news, share feedback and opinions, and simply for distraction and/or entertainment. According to Sprout Social, 91% of people believe in social media’s power to connect people. […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/3-ways-to-adjust-your-social-strategy-right-now/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-9294 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-linkedin-social-media category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/4-tips-for-publishing-content-on-linkedin/" title="4 Tips for Publishing Content on LinkedIn"><img width="730" height="400" src="https://marketing.wtwhmedia.com/wp-content/uploads/2020/03/linkedin_730x400.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2020/03/linkedin_730x400.jpg 730w, https://marketing.wtwhmedia.com/wp-content/uploads/2020/03/linkedin_730x400-300x164.jpg 300w" sizes="(max-width: 730px) 100vw, 730px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>March 4, 2020</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/tmeade/">Taylor Meade</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/4-tips-for-publishing-content-on-linkedin/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>857 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="9294"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/4-tips-for-publishing-content-on-linkedin/" >4 Tips for Publishing Content on LinkedIn</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> It seems that within the last year or so, it has become more popular for individual users to publish articles on LinkedIn versus posting a status with a link. Although the latter is still popular, publishing allows for users to expand their knowledge while reaching a large professional network for […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/4-tips-for-publishing-content-on-linkedin/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-9089 post type-post status-publish format-standard has-post-thumbnail hentry category-facebook-social-media category-featured category-instagram category-linkedin-social-media category-social-media category-twitter-social-media tag-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/why-less-can-be-more-on-your-social-media-accounts/" title="Why Less Can Be More On Your Social Media Accounts"><img width="850" height="565" src="https://marketing.wtwhmedia.com/wp-content/uploads/2019/09/socialmediacoverphoto.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2019/09/socialmediacoverphoto.jpg 3967w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/09/socialmediacoverphoto-300x199.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/09/socialmediacoverphoto-768x510.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/09/socialmediacoverphoto-1024x680.jpg 1024w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>September 26, 2019</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/skwiatkowski/">Sean Kwiatkowski</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/why-less-can-be-more-on-your-social-media-accounts/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>860 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="9089"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/why-less-can-be-more-on-your-social-media-accounts/" >Why Less Can Be More On Your Social Media Accounts</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> While the 3.2 billion social media users across the world may have enticed your brand to pursue a following on certain platforms, there are many pitfalls that can be a detriment to your brands online presence. With over 68% of U.S adults and over 90% of Millennials using social media, […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/why-less-can-be-more-on-your-social-media-accounts/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-9085 post type-post status-publish format-standard has-post-thumbnail hentry category-facebook-social-media category-featured category-instagram category-linkedin-social-media category-social-media category-twitter-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/4-benefits-of-social-media-for-your-brand/" title="4 Benefits of Social Media for Your Brand"><img width="773" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2019/09/IMG_3755.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2019/09/IMG_3755.jpg 4032w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/09/IMG_3755-300x225.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/09/IMG_3755-768x576.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/09/IMG_3755-1024x768.jpg 1024w" sizes="(max-width: 773px) 100vw, 773px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>September 26, 2019</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/tmeade/">Taylor Meade</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/4-benefits-of-social-media-for-your-brand/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>2221 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="9085"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/4-benefits-of-social-media-for-your-brand/" >4 Benefits of Social Media for Your Brand</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Social media usage is on the rise and is integrating more seamlessly into our daily lives. According to Hootsuite, 3.48 billion people now use social media, or 45 percent of the total world population. This is an increase of 9 percent from 2018. These numbers are significant. But what do […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/4-benefits-of-social-media-for-your-brand/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8972 post type-post status-publish format-standard has-post-thumbnail hentry category-facebook-social-media category-featured category-linkedin-social-media category-online-marketing category-social-media category-twitter-social-media category-youtube" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/a-guide-for-building-a-social-content-strategy/" title="A Guide to Building a Social Content Strategy"><img width="850" height="567" src="https://marketing.wtwhmedia.com/wp-content/uploads/2019/07/close-up-coffee-colleagues-1394739.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2019/07/close-up-coffee-colleagues-1394739.jpg 4000w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/07/close-up-coffee-colleagues-1394739-300x200.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/07/close-up-coffee-colleagues-1394739-768x512.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/07/close-up-coffee-colleagues-1394739-1024x682.jpg 1024w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>July 31, 2019</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/tmeade/">Taylor Meade</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/a-guide-for-building-a-social-content-strategy/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1005 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8972"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/a-guide-for-building-a-social-content-strategy/" >A Guide to Building a Social Content Strategy</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Now is the time to build a social content strategy that aligns with your goals and breaks down barriers. Although it is important to have a presence – the right strategy is not jumping into creating an account for each social platform. If you really want to maximize your social […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/a-guide-for-building-a-social-content-strategy/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8957 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-linkedin-social-media category-rss-feeds category-social-media tag-linkedin" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/7-linkedin-pages-best-practices/" title="7 LinkedIn Best Practices for Your Brand"><img width="850" height="567" src="https://marketing.wtwhmedia.com/wp-content/uploads/2019/07/philipp-katzenberger-iIJrUoeRoCQ-unsplash.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2019/07/philipp-katzenberger-iIJrUoeRoCQ-unsplash.jpg 6000w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/07/philipp-katzenberger-iIJrUoeRoCQ-unsplash-300x200.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/07/philipp-katzenberger-iIJrUoeRoCQ-unsplash-768x512.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/07/philipp-katzenberger-iIJrUoeRoCQ-unsplash-1024x683.jpg 1024w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>July 30, 2019</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/7-linkedin-pages-best-practices/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1032 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8957"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/7-linkedin-pages-best-practices/" >7 LinkedIn Best Practices for Your Brand</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> LinkedIn has over 500 million members worldwide, and while the number of users is reason enough to have a presence on the platform, what separates it from the other types of social media is that LinkedIn users are educated, affluent, professionals. 80 percent of B2B leads generated on social media […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/7-linkedin-pages-best-practices/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8596 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-linkedin-social-media category-social-media category-uncategorized" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/a-b2b-marketers-guide-to-linkedin-analytics/" title="A B2B marketer’s guide to LinkedIn analytics"><img width="850" height="553" src="https://marketing.wtwhmedia.com/wp-content/uploads/2018/10/rawpixel-771301-unsplash.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2018/10/rawpixel-771301-unsplash.jpg 1000w, https://marketing.wtwhmedia.com/wp-content/uploads/2018/10/rawpixel-771301-unsplash-300x195.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2018/10/rawpixel-771301-unsplash-768x499.jpg 768w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>October 30, 2018</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/prggroup/">WTWH Editor</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/a-b2b-marketers-guide-to-linkedin-analytics/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>908 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8596"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/a-b2b-marketers-guide-to-linkedin-analytics/" >A B2B marketer’s guide to LinkedIn analytics</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> LinkedIn may have gained its reputation as a professional networking and job search platform, but its benefits in social media marketing especially in the business to business realm can’t be overlooked. When weighing the benefits of adding LinkedIn to your social media strategy consider these three metrics: Conversions Measuring conversions […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/a-b2b-marketers-guide-to-linkedin-analytics/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8446 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-facebook-social-media category-linkedin-social-media category-online-marketing category-social-media category-twitter-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/5-ways-to-drive-more-traffic-to-your-website-through-social-media-platforms/" title="5 Ways to Drive More Traffic to Your Website Through Social Media Platforms"><img width="320" height="213" src="https://marketing.wtwhmedia.com/wp-content/uploads/2018/08/Screen-Shot-2018-08-08-at-9.17.58-AM-e1533737255912.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>August 8, 2018</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/jzavoda/">Jillian Zavoda</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/5-ways-to-drive-more-traffic-to-your-website-through-social-media-platforms/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1058 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8446"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/5-ways-to-drive-more-traffic-to-your-website-through-social-media-platforms/" >5 Ways to Drive More Traffic to Your Website Through Social Media Platforms</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> To get your website the attention it deserves, your social media accounts may need a virtual facelift. Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/5-ways-to-drive-more-traffic-to-your-website-through-social-media-platforms/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8306 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-linkedin-social-media category-online-marketing category-uncategorized" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/linkedin-targeting-options/" title="How to Use LinkedIn Targeting Options"><img width="850" height="478" src="https://marketing.wtwhmedia.com/wp-content/uploads/2018/05/linkedin-ad-targeting.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="linkedin targeting options" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2018/05/linkedin-ad-targeting.jpg 893w, https://marketing.wtwhmedia.com/wp-content/uploads/2018/05/linkedin-ad-targeting-300x169.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2018/05/linkedin-ad-targeting-768x432.jpg 768w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>May 14, 2018</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/prggroup/">WTWH Editor</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/linkedin-targeting-options/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>2251 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8306"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/linkedin-targeting-options/" >How to Use LinkedIn Targeting Options</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> LinkedIn advertising is a great way to effectively reach executives and decision makers right in their newsfeed. Compared to other paid advertising players like Google AdWords and Facebook Ads, LinkedIn’s targeting options are much more advanced. You’re able to target by job title, industry, degree, company, and much more. When […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/linkedin-targeting-options/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8237 post type-post status-publish format-standard has-post-thumbnail hentry category-facebook-social-media category-linkedin-social-media category-social-media category-twitter-social-media tag-social-media tag-social-media-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/social-media-engagement-what-is-it-and-how-do-i-improve-it/" title="Social Media Engagement: What Is It and How Do I Improve It?"><img width="320" height="214" src="https://marketing.wtwhmedia.com/wp-content/uploads/2018/03/man-person-hands-coffee-e1523376412273.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>March 23, 2018</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/acasey/">Anna Casey</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/social-media-engagement-what-is-it-and-how-do-i-improve-it/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>928 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8237"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/social-media-engagement-what-is-it-and-how-do-i-improve-it/" >Social Media Engagement: What Is It and How Do I Improve It?</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Do you ever feel like your social media is a one-sided conversation? Do you feel as if no one is ever responding to your posts on social media? This might be because your social media platforms have low engagement. What is Engagement? In the most simplistic terms, engagement is when […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/social-media-engagement-what-is-it-and-how-do-i-improve-it/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <div class="clear"></div> </div> <div class="clear"></div> <div class="swm-pagination-wrap"><div class="swm-pagination"><span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://marketing.wtwhmedia.com/category/social-media/linkedin-social-media/page/2/">2</a> <a class="page-numbers" href="https://marketing.wtwhmedia.com/category/social-media/linkedin-social-media/page/3/">3</a> <a class="next page-numbers" href="https://marketing.wtwhmedia.com/category/social-media/linkedin-social-media/page/2/"><span class="swm_pg_next"></span> <i class="fas fa-angle-double-right"></i></a><div class="clear"></div></div></div> </div> <div class="clear"></div> <div class="clear"></div> </div> <aside class="swm-column sidebar swm-css-transition swm-sticky-sidebar" id="sidebar"> <div class="theiaStickySidebar"> <div class="clear"></div> </div> </aside> </div> <div class="clear"></div> </div>  <footer class="footer swm-css-transition" id="footer"> <div class="swm-container"> <div class="swm-large-footer col-3"> <div class="swm-f-widget"> <div id="media_image-2" class="widget widget_media_image"><div class="swm-footer-widget"><div class="swm-widget-content"><img width="288" height="100" src="https://marketing.wtwhmedia.com/wp-content/uploads/2016/09/wtwh-media-marketing-lab.png" class="image wp-image-7256 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" decoding="async" /><div class="clear"></div></div></div></div><div id="custom_html-8" class="widget_text widget widget_custom_html"><div class="widget_text swm-footer-widget"><div class="widget_text swm-widget-content"><div class="textwidget custom-html-widget">WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. 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