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href="http://web.archive.org/web/20090701100419/http://www.omniture.com/offer/170?s_osc=14545" title="SiteCatalyst Product Overview - Download Now"><img src="http://web.archive.org/web/20090701100419im_/http://assets.omniture.com/en/images/sections/products/001699_sitecatalyst_prodoverview_banner_748x148_en.jpg" alt="SiteCatalyst Product Overview - Actionable Web Analytics"/></a> </div> <script type="text/javascript"> mboxCreate("productpage_feature","product_key=sitecatalyst","billboard_type=productoverview"); </script>  </div> <div id="success-story" class="ui-helper-hidden">  <div class="mboxDefault"> <a href="http://web.archive.org/web/20090701100419/http://www.omniture.com/offer/108?s_osc=14545" title="lastminute.com SiteCatalyst Success Story - Download Now"><img src="http://web.archive.org/web/20090701100419im_/http://assets.omniture.com/en/images/sections/products/001699_sitecatalyst_successstory_banner_748x148_en.jpg" alt="Lastminute.com achieves a 28% Increase in look-to-book 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href="http://web.archive.org/web/20090701100419/http://www.omniture.com/offer/429" title="SiteCatalyst on-demand webinar and guide - download now"><img src="http://web.archive.org/web/20090701100419im_/http://assets.omniture.com/en/images/sections/products/001699_sitecatalyst_thoughtleader_banner_748x148_en.jpg" alt="Measure and Monetize Online Video - Forrester on why 57% of advertisers are rethinking their TV Budget"/></a> </div> <script type="text/javascript"> mboxCreate("productpage_feature","product_key=sitecatalyst","billboard_type=thoughtleadership"); </script>  </div> <div class="feature-tabs"> <div class="jump-left"></div> <ul> <li><a class="tab-product-overview" href="#product-overview" title="Product Overview"></a></li> <li><a class="tab-success-story" href="#success-story" title="Success Story"></a></li> <li><a class="tab-product-tour" href="#product-tour" title="Product Tour"></a></li> <li><a class="tab-thought-leadership" href="#thought-leadership" title="Thought Leadership"></a></li> </ul> <div class="jump-right"></div> </div> <div class="feature-tab-backdrop"></div> </div>  <div class="sidebar"> <div id="izone_690"><div class="first"> <div class="mboxDefault"> <div class="sidebar_block requestlivedemo"> <h4>Contact Us</h4> <ul> <li><a href="/web/20090701100419/http://www.omniture.com/contact"><img style="margin: 4px 0" width="106" height="14" src="/web/20090701100419im_/http://www.omniture.com/img/sales_phone_number.gif"/></a></li> <li><a href="/web/20090701100419/http://www.omniture.com/contact/request">Schedule meeting</a></li> <li><a href="/web/20090701100419/http://www.omniture.com/contact/email">Send feedback</a></li> </ul> </div> </div> <script language="javascript" type="text/javascript"> mboxCreate('sidebar_global_phone'); </script> </div></div> <div id="izone_689"><div class="first"> <div class="sidebar_block datasheets"> <h4>Product Overview</h4> <ul> <li><a href="/web/20090701100419/http://www.omniture.com/offer/170?s_osc=14545">SiteCatalyst Product Overview</a></li> </ul> </div> <div class="sidebar_block datasheets"> <h4>Feature Spotlight</h4> <ul> <li><a href="/web/20090701100419/http://www.omniture.com/offer/347?s_osc=14545">Mobilize Your Marketing</a></li> </ul> <ul> <li><a href="/web/20090701100419/http://www.omniture.com/offer/543?s_osc=14545">Viral Video Measurement</a></li> </ul> </div> <div class="sidebar_block producttour"> <h4>Product Tour</h4> <a id="launch_genesis_producttour" href="/web/20090701100419/http://www.omniture.com/product_tours/sitecatalyst13?s_osc=14545" target="_blank">View SiteCatalyst 13 Release Tour</a> <ul> <li><a href="/web/20090701100419/http://www.omniture.com/product_tours/sitecatalyst13?s_osc=14545" target="_blank">SiteCatalyst 13 Release Tour</a></li> <li><a href="/web/20090701100419/http://www.omniture.com/product_tours/sitecatalyst?s_osc=14545" target="_blank">SiteCatalyst Product Tour</a></li> </ul> </div> <div class="sidebar_block bestpracticeguides"> <h4>Best Practice Guides</h4> <div class="mboxDefault"> <ul> <li><a href="/web/20090701100419/http://www.omniture.com/offer/101?s_osc=14545">7 Steps to Increasing Conversion</a></li> <li><a href="/web/20090701100419/http://www.omniture.com/offer/99?s_osc=14545">5 Steps to Effective Web Measurement</a></li> <li><a href="/web/20090701100419/http://www.omniture.com/offer/282?s_osc=14545">Organizing Your Web Analytics Resources</a></li> <li><a href="/web/20090701100419/http://www.omniture.com/offer/100?s_osc=14545">Online Marketer's Segmentation Guide</a></li> </ul> </div> <script language="javascript" type="text/javascript"> mboxCreate('sidebar_product_pages','product_key=sitecatalyst,offer_type=Guide,categoryId=EN:Guide:Omniture SiteCatalyst:2'); </script> </div> <div class="sidebar_block casestudies"> <h4>Success Stories</h4> <div class="mboxDefault"> <ul> <li><a href="/web/20090701100419/http://www.omniture.com/offer/109?s_osc=14545" target="_blank">Alienware</a></li> <li><a href="/web/20090701100419/http://www.omniture.com/offer/111?s_osc=14545" target="_blank">American Marketing Association</a></li> <li><a href="/web/20090701100419/http://www.omniture.com/offer/108?s_osc=14545" target="_blank">LastMinute.com</a></li> <li><a href="/web/20090701100419/http://www.omniture.com/offer/113?s_osc=14545">Notrefamille.com</a></li> </ul> </div> <script language="javascript" type="text/javascript"> mboxCreate('sidebar_product_pages','product_key=sitecatalyst,offer_type=Success story,categoryId=EN:Success story:Omniture SiteCatalyst:2'); </script> </div> <div class="sidebar_block viewwebinar"> <h4>On-demand Webinars</h4> <div class="mboxDefault"> <ul> <li><a href="/web/20090701100419/http://www.omniture.com/offer/9?s_osc=14545" target="_blank">Jupiter Research: 3 Retail Optimization Strategies</a></li> <li><a href="/web/20090701100419/http://www.omniture.com/offer/6?s_osc=14545" target="_blank">InTouch: 8 Critical Success Factors for Lead Generation</a></li> <li><a href="/web/20090701100419/http://www.omniture.com/offer/4?s_osc=14545" target="_blank">MarketingSherpa: 2007 Email Marketing Benchmarks</a></li> </ul> </div> <script language="javascript" type="text/javascript"> mboxCreate('sidebar_product_pages','product_key=sitecatalyst,offer_type=Webinar,categoryId=EN:Webinar:Omniture SiteCatalyst:2'); </script> </div> </div></div> </div> <div class="copy"> <h1 class="top">SiteCatalyst—Actionable Web Analytics</h1> <h4>Description</h4> <p>Omniture SiteCatalyst® provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalyst helps marketers quickly identify the most profitable paths through their Web site, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns. SiteCatalyst is part of the Omniture Online Marketing Suite of applications for online business optimizations.</p> <img src="http://web.archive.org/web/20090701100419im_/http://assets.omniture.com/en/images/sections/products/001699.products_successstory_sitecatalyst.540x90.gif"> <h4>Business Challenges</h4> <p>Organizations are constantly challenged to meet the dynamic demands of a successful online business. They need to be able to make better strategic decisions based on multi-channel data sources, as well as immediate operational decisions driven by real-time Web analysis data. Real-time information is critical to quantifying and visually representing the effectiveness of marketing initiatives across online marketing channels—and must be easily shared with all stakeholders. </p> <h4>Solution</h4> <p>SiteCatalyst is the industry-leading product that addresses these challenges by providing marketers with One place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.</p>  <div class="info-box"> <ul> <li><a class="tab-benefits" href="#fragment-1" title="benefits"></a></li> <li><a class="tab-keyfeatures" href="#fragment-2" title="key features"></a></li> </ul> <div id="fragment-1">  <ul> <li> <h4>Optimize Video Performance</h4> With video becoming an important online medium, SiteCatalyst offers you the most advanced video measurement and reports you can find.</li> <li> <h4>Mobilize Your Marketing</h4> Accurately identify mobile visitors and their device capabilities to deliver the right mobile experience.</li> <li> <h4>Measure Web 2.0 Effectiveness</h4> Increase the relevancy and effectiveness of the latest Web 2.0 tools by optimizing: social networking, consumer reviews, blogs and more.</li> <li> <h4>Improve Conversions</h4> Gain critical insight with conversion reports showing detailed information on purchasing metrics, customer loyalty, campaigns, visitor profiles and more</li> <li> <h4>Instant Decision Making</h4> Set up automatic notification of event triggers when your key metrics exceed or fall below expectations.</li> </ul>  </div> <div id="fragment-2">  <h4>Pre-Built Reporting and Analytics</h4> <ul> <li>Boardroom-ready downloadable reports in PDF, Excel, Word, and HTML formats</li> <li>Extensive collection of ready-to-use, popular reports including Page Summary, Next Page Flow, Fallout/Form Abandonment, Geo-segmentation, Conversion Funnel, Cross Sell, and more</li> <li>Custom reporting, which enables you to measure any event that occurs on your site</li> <li>Drill-down reporting to answer complex web analytics questions</li> <li>Robust calendaring function for quick and easy selection of both preset and user-defined date ranges.</li> <li>Report-suite-level calculated metrics, giving all users or specific users access to the same KPIs </li> </ul> <h4>Mobile Analytics</h4> <ul> <li>Improved visitor identification for accurate profile of mobile audiences</li> <li>Mobile-specific collection enhancements for accurate data capture from a variety of mobile devices</li> <li>Mobile device reporting from extensive library of device profiles to uniquely identify specific mobile device types and manufacturers</li> <li>Geo-location and carrier identification for more accurate mobile marketing campaigns specific to countries and carriers</li> <li>Mobile bookmarks and dashboards access via mobile Web login.</li> <li>Mobile email report delivery in mobile-friendly format for easy reading on mobile devices</li> </ul> <h4>Innovative Work Flow</h4> <ul> <li>Flatter navigation, offering fewer clicks to your destination</li> <li>Product search—easily find reports, features, and Help from anywhere in the product </li> <li>Publishing Lists to easily manage recipients of scheduled reports across thousands of report suites </li> <li>Lockable dates to prevent rolling periods in scheduled reports </li> <li>Omniture University self-paced training video modules, user manuals, and white papers for self-paced learning</li> <li>A Knowledge Base of thousands of questions already asked by other SiteCatalyst users</li> </ul> <h4>Video & Web 2.0 Optimization</h4> <ul> <li>Eleven video optimization reports</li> <li>ActionSource™ method for natively tracking Flash applications used with the ActionScript programming language (Adobe Flash and Flex)</li> <li>Eliminate dependencies on JavaScript for Flash tracking through the use of native ActionScript analytics</li> <li>Full support for popular media players including Windows Media Player, QuickTime, and RealPlayer</li> <li>Only one server call per video, minimizing network chatter</li> <li>Video engagement and milestone tracking built into reports</li> <li>Ability to find sweet-spots for ad placement by seeing the most viewed video sections</li> <li>Track videos across top video sharing sites to understand the impact and effectiveness of viral video campaigns to better monetize online videos</li> <li>Class-based implementation for Flash and Flex video players, allowing for easier, faster deployment</li> </ul> <h4>Advanced Segmentation</h4> <ul> <li>Segment data from a report suite and create a new suite to hold the data</li> <li>Geosegmentation reports to understand the geographic dynamics of Web audience </li> <li>Create real-time segmentation of all online data and define an unlimited number of visitor segmentation rules</li> <li>Create real-time segmentation of all online data with an unlimited number of visitor segmentation rules</li> </ul> <h4>Flexible Data Integration</h4> <ul> <li>Data Sources Manager to integrate multi-channel or offline data with data collected on the Web site</li> <li>SOAP-based open standards Web services API for real-time reporting</li> <li>Integrate Web analytics data with in-house reporting tools</li> <li>Data Extract and Excel Client options that enable you to export SiteCatalyst data into Excel</li> </ul>  </div> </div>  </div> </div> <div id="col_left">  <div id="leftNav"> <a class="section_name" href="/web/20090701100419/http://www.omniture.com/en/products/online_business_optimization" title="Products">Products</a> <div class="top"> </div> <ul> <li><a href="/web/20090701100419/http://www.omniture.com/en/products/online_business_optimization" title="Online Business Optimization">Online Business Optimization</a> <li><a href="/web/20090701100419/http://www.omniture.com/en/products/online_marketing_suite" title="Online Marketing Suite">Online Marketing Suite</a> <li><a 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