Brand Awareness Solution to Connect with New Prospects

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Drive more traffic. Boost brand awareness. </h1> <p>AdRoll helps you reach new prospects at the right time, for the optimal price.</p> <p><a class="cta-alt" href="/request-demo">Get In Touch</a></p> </div> <div id="hero-right" class="video"> <script src="https://fast.wistia.com/embed/medias/u3nygjvbum.jsonp" async></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async></script><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><div class="wistia_embed wistia_async_u3nygjvbum seo=false videoFoam=true" style="height:100%;position:relative;width:100%"><div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"><img src="https://fast.wistia.com/embed/medias/u3nygjvbum/swatch" style="filter:blur(5px);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" /></div></div></div></div> </div> </section> <div class="" style="height: 75px; overflow: hidden;" ><svg viewBox="0 0 500 150" preserveAspectRatio="none" style="height: 100%; width: 100%;"><path d="M0.00,49.98 C256.77,-67.59 256.20,129.77 500.00,49.98 L500.00,0.00 L0.00,0.00 Z" style="stroke: none; fill: #303273;"></path></svg></div> <section class="padding-top-6em"> <div class="container"> <div class="row container-center-align"> <div class="col_12 text-center-align"> <h2>Feed your marketing funnel using a strategy that fits your goals</h2> <p> 1. Generate awareness among ideal prospects who aren’t yet familiar with your business<br> 2. Bring prospects to your website or app to drive interest and consideration</p> </div> </div> <div class="row container-middle-align padding-top-3em padding-bottom-3em"> <div class="col_6"> <img width="460" height="271" loading="lazy" class="lazy" alt="" src="/assets/img/features/img-dashboard_brand_awareness.png?auto=webp&format=png&width=460" srcset="/assets/img/features/img-dashboard_brand_awareness.png?auto=webp&format=png&width=460, /assets/img/features/img-dashboard_brand_awareness.png?auto=webp&format=png&width=460&dpr=1.5 1.5x, /assets/img/features/img-dashboard_brand_awareness.png?auto=webp&format=png&width=460&dpr=2 2x" > </div> <div class="col_6"> <h4>Never overpay for ad impressions again</h4> <p>Once you select your campaign goal, our AI-powered bidding algorithm will do the hard work for you. Using 10+ years of industry, consumer, and historical performance data, BidIQ automatically bids on the most opportune ad placements for the best price, every time.</p> </div> </div> <div class="row container-middle-align padding-top-3em padding-bottom-3em"> <div class="col_6 desktop-hide"> <img width="460" height="347" loading="lazy" class="lazy" alt="" src="/assets/img/features/img-ads_channels.png?auto=webp&format=png&width=460" srcset="/assets/img/features/img-ads_channels.png?auto=webp&format=png&width=460, /assets/img/features/img-ads_channels.png?auto=webp&format=png&width=460&dpr=1.5 1.5x, /assets/img/features/img-ads_channels.png?auto=webp&format=png&width=460&dpr=2 2x" > </div> <div class="col_6"> <h4>Meet new customers wherever they go</h4> <p>Run brand awareness campaigns across a variety of channels, including display, social media, connected TV, and more. Cast a wide net or get granular with targeting refinements like time of day, geographical location, or device type.</p> </div> <div class="col_6 mobile-hide"> <img width="460" height="347" loading="lazy" class="lazy" alt="" src="/assets/img/features/img-ads_channels.png?auto=webp&format=png&width=460" srcset="/assets/img/features/img-ads_channels.png?auto=webp&format=png&width=460, /assets/img/features/img-ads_channels.png?auto=webp&format=png&width=460&dpr=1.5 1.5x, /assets/img/features/img-ads_channels.png?auto=webp&format=png&width=460&dpr=2 2x" > </div> </div> </div> </section> <section class="padding-top-6em"> <div class="container"> <div class="row container-center-align"> <div class="col_7 text-center-align"> <h2>Target your ideal audience, your way</h2> </div> </div> <div class="row padding-top-3em padding-bottom-3em icons"> <div class="col_4 icons__icon"> <img src="/assets/img/icons/icon-audience.svg" alt=""> <h4>Contextual targeting</h4> <p>Showcase your brand alongside the content your ideal customers are already viewing. Just specify your audience preferences and our AI will automatically place your ads on the most relevant websites.</p> </div> <div class="col_4 icons__icon"> <img src="/assets/img/icons/icon-user_group.svg" alt=""> <h4>Lookalike targeting</h4> <p>Get in front of new contacts who behave like your current customers. Our AI places your ads in front of new people who visit the same websites, have similar online habits, and live in the same geographies as your existing customers.</p> </div> <div class="col_4 icons__icon"> <img src="/assets/img/icons/icon-star_eyes.svg" alt=""> <h4>Demographics & interests targeting</h4> <p>Plug in what you already know about your best customers — income level, interests, education, etc. — and we’ll find new prospects with those same characteristics. It’s an easy and effective way to not just drive <i>more</i> traffic to your website, but <i>the right kind</i> of traffic.</p> </div> </div> </div> </section> <section id="quote" class="padding-top-3em padding-bottom-2em bkgd-extra-light-charcoal text-center-align"> <div class="container row container-center-align"> <div class="col_10"> <blockquote> <p>“We have been running <b>Contextual targeting</b> for many months. It allows us to appear on more premium placements targeting categories linked to Family and Parenting which ensures that we are <b>bringing on new users of the right audience</b>.”</p> </blockquote> <div class="cite"> <img src="/assets/img/resources/case-studies/dinkleboo/img-lyndal_eason.jpg" alt="Lyndal Eason"> <h4>Lyndal Eason</h4> <p>Marketing Manager at Dinkleboo</p> </div> </div> </div> </section> <section class="padding-top-3em padding-bottom-3em cta-managed-services"> <div class="row container container-center-align"> <div class="col_6 text-center-align"> <img src="/assets/img/icons/icon-handshake.svg" alt="Handshake."> <h4>Need strategic or creative support? We can help.</h4> <p>Work with a dedicated team of experts to help optimize your campaigns and get the most out of the AdRoll platform. Benefit from weekly performance meetings, quarterly business reviews, custom creative production, custom reporting, and so much more.</p> <a class="cta-alt" href="/managed-services">Explore Managed Services</a> </div> </div> </section> <section class="bkgd-indigo footer-wrapper-stack"> <div class="container row container-center-align"> <div class="col_7 text-center-align"> <h2>Get them to your site, then retarget until they convert.</h2> <a class="cta" href="https://app.adroll.com/welcome/signup?cohort=SYMPHONY_SKIP_PRICING&package_code=AR_ADS_ONLY">Get started</a>  <a class="cta-alt" href="/request-demo">Get In Touch</a> </div> </div> </section> </div> </div> <footer > <div id="footer-nav"> <div class="container"> <div id="footer-nav-bottom" > <ul class="footer-flex-container"> <li class="footer-block"> <a>Why AdRoll?</a> <ul style="margin-bottom: 2em;"> <li><a href="/why-adroll-digital-marketing-platform">About AdRoll</a></li> <li><a href="/features/consent-management">Privacy & 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