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Technologies + Services to Power Your Business Growth | AdRoll
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183.1C235.1 397.8 229.1 400 224 400s-11.97-2.219-16.59-6.688L15.41 209.3C5.814 200.2 5.502 184.1 14.69 175.4c9.125-9.625 24.38-9.938 33.91-.7187L224 342.8l175.4-168c9.5-9.219 24.78-8.906 33.91 .7187C442.5 184.1 442.2 200.2 432.6 209.3z"></path></svg></span></span></a> <div class="nav-container multi resources"> <div class="nav-items multi"> <h3>Marketing Resources</h3> <ul> <li><a href="/resources"> <h4>Resource Library</h4> <p>Everything you need to create full-funnel, cross-channel stories</p> </a></li> <li><a href="/blog"> <h4>AdRoll Blog</h4> <p>Actionable tips and inspiration across a variety of topics</p> </a></li> <li><a href="/digital-advertising"> <h4>Digital Advertising Knowledge Center</h4> <p>Expand your knowledge and level up your skillsets</p> </a></li> <li><a href="/third-party-cookies"> <h4>Third-Party Cookies Guide</h4> <p>Resources for moving forward with less third-party cookies</p> </a></li> <li><a href="/state-of-digital-marketing-report"> <h4>State of Digital 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href="https://www.g2.com/products/adroll/reviews?utm_source=rewards-badge" target="_blank"><img style="width: 125px;" alt="AdRoll is a leader in Mid-Market Attribution on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1005149/medal.svg" /></a> <a title="AdRoll is a leader in Enterprise Mobile Advertising on G2" href="https://www.g2.com/products/adroll/reviews?utm_source=rewards-badge" target="_blank"><img style="width: 125px;" alt="AdRoll is a leader in Enterprise Mobile Advertising on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1005154/medal.svg" /></a> </div> <div class="awards"> <img class="ad-exchanger" src="/assets/img/why-adroll/ad-exchanger-programmatic-power-players2024.png" alt="Ad Exchanger Programmatic Power Players 2024"> <img class="global-tech-awards" src="/assets/img/why-adroll/2024-global-tech-awards.png" alt="Global Tech Awards Winner 2024"> </div> </div> </section> <section id="technology" class="padding-top-3em padding-bottom-5em"> <div class="container row container-center-align text-center-align padding-bottom-2em"> <div class="col_6"> <h2>Our technology</h2> <p>For nearly two decades, we've been at the forefront of advertising and marketing innovation.</p> </div> </div> <div class="container row container-center-align"> <div class="col_5"> <div id="icon-carousel" class="icons carousel text-center-align"> <div class="icons__icon"> <img src="/assets/img/icons/icon-microchip.svg" alt="A CPU."> <h4>Programmatic predictions</h4> <p>BidIQ, our AI-powered bidding engine, ensures you place optimal bids without overspending — every time. BidIQ leverages real-time and historical consumer behavior data to predict the likelihood of the desired outcome and then places bids that are most likely to achieve results.</p> </div> <div class="icons__icon"> <img src="/assets/img/icons/icon-crystal_ball.svg" alt="A crystal ball."> <h4>Dynamic creative optimization</h4> <p>Using predictive modeling, we personalize dynamic ads to individual consumers with the most relevant products from your product feed. Running static ads instead? Our AI automatically chooses optimal visuals and copy, eliminating the need for creative A/B testing.</p> </div> <div class="icons__icon"> <img src="/assets/img/icons/icon-users_box.svg" alt="Three users standing in a group."> <h4>Advanced audience modeling and targeting</h4> <p>Intelligent machine learning and a database of 1.2+ billion internet user profiles help us find and target your ideal customers. We deliver more impressions and conversion opportunities using your choice of targeting strategies, including contextual, behavioral, and lookalike.</p> </div> </div> </div> </div> </section> <section id="quote" class="padding-top-3em padding-bottom-2em bkgd-extra-light-charcoal text-center-align"> <div class="container row container-center-align"> <div class="col_10"> <blockquote> <p>“Since last year, our <b>revenue has increased 191%</b>, our <b>attributed conversions 177%</b>, and our <b>engagement 33%</b>. We’re reaching and converting customers higher in the funnel.”</p> </blockquote> <div class="cite"> <img src="/assets/img/why-adroll/img-maurice_contreras.png" alt="Maurice Contreras"> <h4>Maurice Contreras</h4> <p><em>Founder/President of Volcanica Coffee</em></p> <p><a class="cta-secondary" href="/resources/case-studies/volcanica-coffee">Read their story</a></p> </div> </div> </div> </section> <section id="services" class="text-center-align cta-managed-services padding-bottom-3em padding-top-3em"> <div class="container row container-center-align padding-bottom-1em"> <div class="col_7"> <h3>Service that fits your strategy</h3> <p>Every marketing team is unique. That’s why we offer varying levels of service to support your strategy — however it needs.</p> </div> </div> <div class="row container container-center-align"> <div class="col_6"> <img src="/assets/img/icons/icon-peace_sign.svg" alt=""> <h4>Self-Service</h4> <p>Hit the ground running on your own. Launch and manage campaigns on the AdRoll platform today and access resources and customer support specialists whenever you need them.</p> <a class="cta-alt" href="/self-service">Explore self-service</a> </div> <div class="col_6"> <img src="/assets/img/icons/icon-handshake.svg" alt=""> <h4>Managed Services</h4> <p>Enhance your marketing team with a trusted advertising partner. With managed services, you'll be assigned a dedicated team of platform experts ready to help you achieve your marketing goals.</p> <a class="cta-alt" href="/managed-services">Explore managed services</a> </div> </div> </section> <section class="bkgd-indigo footer-wrapper-stack"> <div class="container row container-center-align"> <div class="col_7 text-center-align"> <h2>Engage your audiences, drive conversions, optimize performance, and repeat.</h2> <p>Learn how AdRoll can help your business do it all.</p> <a class="cta" href="https://app.adroll.com/welcome/signup?cohort=SYMPHONY_SKIP_PRICING&package_code=AR_ADS_ONLY">Get started</a> <a class="cta-alt" href="/request-demo">Get In Touch</a> </div> </div> </section> </div> </div> <footer > <div id="footer-nav"> <div class="container"> <div id="footer-nav-bottom" > <ul class="footer-flex-container"> <li class="footer-block"> <a>Why AdRoll?</a> <ul style="margin-bottom: 2em;"> <li><a href="/why-adroll-digital-marketing-platform">About 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