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<!doctype html> <html lang="en"> <head> <meta charset="utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=yes, minimum-scale=1" /> <title> NextRoll - Blog </title>  <meta name="description" property="og:description" content="" /> <meta name="keywords" content="" /> <meta property="og:image" content="https://www.nextroll.com/assets/img/nextroll_brandmark_meta.png">  <link rel="alternate" type="application/atom+xml" href="processors/feed" title="Sub-Processors" />  <link rel="stylesheet" href="/css/styles.css?id=bc0ba170977d244edcf42787253ac4bf" />  <link rel="shortcut icon" type="image/png" href="/assets/img/favicon-32x32.png">  <script src="https://kit.fontawesome.com/d20efb200c.js" crossorigin="anonymous"></script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-TNQKKFH');</script>   <script type="text/javascript" src="/js/lib/jquery-3.6.3.min.js" ></script>  <script src="https://cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick.min.js" integrity="sha256-DHF4zGyjT7GOMPBwpeehwoey18z8uiz98G4PRu2lV0A=" crossorigin="anonymous"></script> </head> <body id="body-blog" class="rdg-custom main-body">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TNQKKFH" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <nav class="container" id="mainNav"> <ul> <li class="logo"><a href="/" class="nextroll-nav__link" id="home-link"><img src="/assets/img/logos/nextroll_logo_2022.svg" alt="/"></a></li> <li class="sub-menu"><a class="hasDropdown dropdown"><span>Business Units <span class="change-icon"><i class="far fa-chevron-down" aria-hidden="true"></i><i class="far fa-chevron-up" aria-hidden="true"></i></span></span></a> <ul> <li><a href="https://www.adroll.com" target="_blank" rel="noopener noreferrer">AdRoll</a></li> <li><a href="https://www.rollworks.com" target="_blank" rel="noopener noreferrer">RollWorks</a></li> </ul> </li> <li class="sub-menu"><a href="/careers"><span>Careers <span class="change-icon"><i class="far fa-chevron-down" aria-hidden="true"></i><i class="far fa-chevron-up" aria-hidden="true"></i></span></span></a> <ul> <li><a href="/careers/culture">Culture</a></li> <li><a href="/careers/all">Search Jobs</a></li> </ul> </li> <li><a href="/about">About</a></li> <li><a href="/blog">Blog</a></li> </ul> </nav> <nav id="mobileNav"> <div class="topnav" id="myTopnav"> <a href="/" class="active navlogo"><img src="/assets/img/logos/nextroll_logo_2022.svg" alt="/"></a> <a href="/careers">Careers</a> <a href="/careers/culture">Culture</a> <a href="/careers/all">Search Jobs</a> <a href="/about">About</a> <a href="/blog">Blog</a> <a href="javascript:void(0);" class="navicon" onclick="myFunction()"> <i class="fa fa-bars"></i> </a> </div> </nav> <section class="main-content-area"> <div id="blog-homepage"> <section class="blog-header container"> <div class="blog-box row"> <div class="col_7"> <h1><a href="/blog">The NextRoll Blog</a></h1> </div> <div class="col_5"> <form action="/blog/search"> <input type="search" name="q" placeholder="What are you looking for?"> <button type="submit">Search</button> </form> </div> </div> </section> <section class="container"> <div class="row"> <div class="col_12"> <div class="blog-card"> <div class="card-image"> <a href="/blog/thought-piece/view-from-the-top-kelly-waldher"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkL0Jsb2dfUm9saS5wbmc=?s=732326a1f9401b76fb4c83648a2c3a16');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">March 31st, 2025</span> <span class="card-category">Category: <a href="/blog/thought-piece">Thought Piece</a></span> </div> <a href="/blog/thought-piece/view-from-the-top-kelly-waldher"><h2>View from the Top: Conversation with Kelly Waldher, CMO of Zendesk</h2></a> <h3>Insider Strategies for Staying Ahead in a Dynamic Marketing Landscape</h3> <div class="card-meta"> <img alt="Roli Saxena" src="/img/asset/YXNzZXRzL2ltZy9ibG9nL2F1dGhvcnMvcHJvZmlsZS1yb2xpLnBuZw==?w=25&h=25&fit=crop&s=6b462cf4bb50885ed509fc32c540e27f" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Roli Saxena</b></span> </div> <div class="card-content"> <p> <div class="text"> Welcome to View from the Top—a series where I sit down with CMOs and marketing leaders to explore the future of our industry. Marketing has always moved fast, but with the acceleration of AI, evolving privacy expectations, and shifting consumer behaviors, we’re in a moment of unprecedented... </div> </p> </div> </div> </div> <div class="blog-card"> <div class="card-image"> <a href="/blog/thought-piece/leading-with-clarity-how-nextroll-aligns-teams-for-maximum-impact"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkL0FteS1MZUJvbGQtMTc0MjMxNzMwNC5wbmc=?s=15c0160f12319476efe17aa33e6759de');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">March 18th, 2025</span> <span class="card-category">Category: <a href="/blog/thought-piece">Thought Piece</a></span> </div> <a href="/blog/thought-piece/leading-with-clarity-how-nextroll-aligns-teams-for-maximum-impact"><h2>Leading with Clarity: How NextRoll Aligns Teams for Maximum Impact</h2></a> <h3>A Q&A with NextRoll’s Chief People Officer Amy LeBold</h3> <div class="card-meta"> <img alt="Tara Ryan" src="/img/asset/YXNzZXRzLzE1OTA3MDM3Mjc1MjMuanBn?w=25&h=25&fit=crop&s=065545b18d8d1f64960cc7e4a66204eb" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Tara Ryan</b></span> </div> <div class="card-content"> <p> <div class="text"> The start of the year is full of ambition and the best intentions, but as the first quarter of the year comes to a close, we should ask ourselves: Are we executing on what we set out to do?At NextRoll, we know that setting company-wide goals is just the beginning. Aligning our teams around those... </div> </p> </div> </div> </div> <div class="blog-card"> <div class="card-image"> <a href="/blog/customer-corner/customer-love-week-recap"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkLzE3NDIzMjc5ODE1NjgtMTc0MzAxNDg2Ni5wbmc=?s=e1a42fc1e98200739cc1a3fa8ee9f60a');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">March 17th, 2025</span> <span class="card-category">Category: <a href="/blog/customer-corner">Customer Corner</a></span> </div> <a href="/blog/customer-corner/customer-love-week-recap"><h2>From Feedback to Impact: How NextRoll Puts the 'Love' in Customer Love Week</h2></a> <div class="card-meta"> <img alt="Roli Saxena" src="/img/asset/YXNzZXRzL2ltZy9ibG9nL2F1dGhvcnMvcHJvZmlsZS1yb2xpLnBuZw==?w=25&h=25&fit=crop&s=6b462cf4bb50885ed509fc32c540e27f" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Roli Saxena</b></span> </div> <div class="card-content"> <p> <div class="text"> At NextRoll, we believe that small changes create big impact—especially when it comes to customer experience. Every feature request, every piece of feedback, and every small frustration voiced by our users matters. That’s why we dedicate time and resources to Customer Love Week (CLW), a sprint... </div> </p> </div> </div> </div> <div class="blog-card"> <div class="card-image"> <a href="/blog/product/privacy-progress-and-the-open-web"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkL1Bhc2NvZV9BcnRpY2xlX0hlYWRlci5qcGc=?s=fe261bcd8a1859ca9eac162c85f73dc2');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">January 30th, 2025</span> <span class="card-category">Category: <a href="/blog/product">Product</a></span> </div> <a href="/blog/product/privacy-progress-and-the-open-web"><h2>Privacy, Progress, and the Open Web: Where We’ve Been and Where We’re Going</h2></a> <div class="card-meta"> <img alt="Andrew Pascoe" src="/img/asset/YXNzZXRzL0FuZHJldy1QYXNjb2VfSGVhZHNob3QucG5n?w=25&h=25&fit=crop&s=646093b590be6bc95cfb6688e36aaf26" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Andrew Pascoe</b></span> </div> <div class="card-content"> <p> <div class="text"> We at NextRoll have been intensely privacy-focused for some time now, working on new ways to mathematically and technologically protect users’ data while at the same time helping advertisers spend their marketing budgets effectively and, on top of that, supporting publishers to keep the Web open.... </div> </p> </div> </div> </div> <div class="blog-card"> <div class="card-image"> <a href="/blog/thought-piece/is-your-sales-enablement-program-setting-you-up-for-success-here-s-what-to-look-for"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkL1N0aWdtYUZyZWUtQ29tcGFueS0tLUxpbmtlZEluLTE3MzQ1NjgwMTAuanBn?s=5d940b12025ee65b46e9d9d0e20584be');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">December 19th, 2024</span> <span class="card-category">Category: <a href="/blog/thought-piece">Thought Piece</a></span> </div> <a href="/blog/thought-piece/is-your-sales-enablement-program-setting-you-up-for-success-here-s-what-to-look-for"><h2>Is Your Sales Enablement Program Setting You Up for Success? Here’s What to Look For</h2></a> <div class="card-meta"> <img alt="Tara Ryan" src="/img/asset/YXNzZXRzLzE1OTA3MDM3Mjc1MjMuanBn?w=25&h=25&fit=crop&s=065545b18d8d1f64960cc7e4a66204eb" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Tara Ryan</b></span> </div> <div class="card-content"> <p> <div class="text"> Starting a new sales job can be thrilling—but let’s face it, it can also feel like drinking from a firehose. New product? New industry? New team? Whew! The training and support you receive during onboarding (and beyond!) can make all the difference between thriving and just barely surviving.At... </div> </p> </div> </div> </div> <div class="blog-card"> <div class="card-image"> <a href="/blog/thought-piece/three-steps-to-a-strong-sales-pipeline"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkL1N0aWdtYUZyZWUtQ29tcGFueS0tLUxpbmtlZEluLmpwZw==?s=09728834092643341a56396eb0e6244d');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">August 21st, 2024</span> <span class="card-category">Category: <a href="/blog/thought-piece">Thought Piece</a></span> </div> <a href="/blog/thought-piece/three-steps-to-a-strong-sales-pipeline"><h2>The Formula for a Strong Sales Pipeline</h2></a> <h3>Insights from NextRoll’s VP of Revenue</h3> <div class="card-meta"> <img alt="Tara Ryan" src="/img/asset/YXNzZXRzLzE1OTA3MDM3Mjc1MjMuanBn?w=25&h=25&fit=crop&s=065545b18d8d1f64960cc7e4a66204eb" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Tara Ryan</b></span> </div> <div class="card-content"> <p> <div class="text"> In the second segment of NextRoll’s Unstoppable Growth career advice series, we learn actionable tips for building a strong sales pipeline. NextRoll’s VP of Revenue, Mark Haas, shares his recipe for success that includes three elements: Organization, Prioritization, and Personalization.... </div> </p> </div> </div> </div> <div class="blog-card"> <div class="card-image"> <a href="/blog/thought-piece/nextroll-response-google-cookie-deprecation-update"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkLzNQLUNvb2tpZS1Hb29nbGUtU3RhdGVtZW50LTEucG5n?s=fd2f19dc10bfef205e45de947fd8dc13');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">July 22nd, 2024</span> <span class="card-category">Category: <a href="/blog/thought-piece">Thought Piece</a></span> </div> <a href="/blog/thought-piece/nextroll-response-google-cookie-deprecation-update"><h2>Privacy Sandbox and User Choice</h2></a> <h3>A Reaction to Google’s Updated Approach to Cookie Deprecation</h3> <div class="card-meta"> <img alt="Andrew Pascoe" src="/img/asset/YXNzZXRzL0FuZHJldy1QYXNjb2VfSGVhZHNob3QucG5n?w=25&h=25&fit=crop&s=646093b590be6bc95cfb6688e36aaf26" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Andrew Pascoe</b></span> </div> <div class="card-content"> <p> <div class="text"> This morning, Google published a blog post, “A new path for Privacy Sandbox on the web.” I strongly recommend giving it a read, but as a quick summary, Google is proposing to change their plans from full-on third-party cookie deprecation to offering users a choice in Chrome on how the browser... </div> </p> </div> </div> </div> <div class="blog-card"> <div class="card-image"> <a href="/blog/product/privacy-sandbox-testing-results"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkLzNQLUNvb2tpZS1Hb29nbGUtU3RhdGVtZW50LTEucG5n?s=fd2f19dc10bfef205e45de947fd8dc13');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">July 8th, 2024</span> <span class="card-category">Category: <a href="/blog/product">Product</a></span> </div> <a href="/blog/product/privacy-sandbox-testing-results"><h2>Results and Recommendations from Our Privacy Sandbox Testing</h2></a> <div class="card-meta"> <img alt="Andrew Pascoe" src="/img/asset/YXNzZXRzL0FuZHJldy1QYXNjb2VfSGVhZHNob3QucG5n?w=25&h=25&fit=crop&s=646093b590be6bc95cfb6688e36aaf26" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Andrew Pascoe</b></span> </div> <div class="card-content"> <p> <div class="text"> As a long-standing participant in the Privacy Sandbox initiative, NextRoll believes that Google’s proposed APIs can be a privacy-preserving alternative to third-party cookies (3PCs). Recently, we concluded our eight-week test of the Privacy Sandbox in order to gauge the viability of its Protected... </div> </p> </div> </div> </div> <div class="blog-card"> <div class="card-image"> <a href="/blog/thought-piece/thriving-together-my-journey-through-brain-injury-with-nextroll-s-support"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkL0pvc2UtSGVybmFuZGV6LVNvY2lhbC1TaGFyZS5qcGc=?s=2e40687afc1275837effb7c1fc5961f8');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">June 17th, 2024</span> <span class="card-category">Category: <a href="/blog/thought-piece">Thought Piece</a></span> </div> <a href="/blog/thought-piece/thriving-together-my-journey-through-brain-injury-with-nextroll-s-support"><h2>Thriving Together: My Journey Through Brain Injury with NextRoll's Support</h2></a> <div class="card-meta"> <img alt="Jose Hernandez" src="/img/asset/YXNzZXRzL2pvc2UuanBn?w=25&h=25&fit=crop&s=49a102d59b7454ded6cdc86f46d77351" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Jose Hernandez</b></span> </div> <div class="card-content"> <p> <div class="text"> My name is José Hernandez, Senior Software Engineer at NextRoll. I’d like to share a deeply personal journey that underscores the incredible support I've received from my team and the broader NextRoll community.I joined NextRoll in 2017, while my partner was 8 months pregnant with our first... </div> </p> </div> </div> </div> <div class="blog-card"> <div class="card-image"> <a href="/blog/product/how-nextroll-is-using-machine-learning-paapi"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkL01MLmpwZw==?s=ff4d465f65ad415fe934db725e147ddd');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">June 13th, 2024</span> <span class="card-category">Category: <a href="/blog/product">Product</a></span> </div> <a href="/blog/product/how-nextroll-is-using-machine-learning-paapi"><h2>How NextRoll is Using Machine Learning to Adapt to the Protected Audience API</h2></a> <div class="card-meta"> <img alt="Agustin Recouso" src="/img/asset/YXNzZXRzL1NjcmVlbnNob3QtMjAyNC0wNi0xMy1hdC01LjM3LjU2LVBNLnBuZw==?w=25&h=25&fit=crop&s=5930975924824573fa2326c23a6f6ab8" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Agustin Recouso</b></span> </div> <div class="card-content"> <p> <div class="text"> In digital advertising, machine learning (ML) is indispensable for delivering optimal performance to advertisers and serving relevant ads to users. It enables precise audience targeting, budget optimization, and goal achievement. In today's competitive digital environment, ML-driven... </div> </p> </div> </div> </div> </div> </div> </section> <section class="container"> <div class="row"> <div class="col_12"> <ul class="pagination flex items-center justify-center"> <li>Page 1 of 14</li> <li class="disabled"><span>«</span></li> <li class="active"><span>1</span></li> <li><a href="http://www.nextroll.com/blog?page=2">2</a></li> <li><a href="http://www.nextroll.com/blog?page=3">3</a></li> <li><a href="http://www.nextroll.com/blog?page=4">4</a></li> <li><a href="http://www.nextroll.com/blog?page=5">5</a></li> <li class="disabled"><span>...</span></li> <li class="disabled"><span>...</span></li> <li><a href="http://www.nextroll.com/blog?page=13">13</a></li> <li><a href="http://www.nextroll.com/blog?page=14">14</a></li> <li><a href="http://www.nextroll.com/blog?page=2">Next »</a></li> </ul> </div> </div> </div> </section> <section id="nextroll-nav" class="nextroll-footer"> <div class="container full-width bkgd-extra-light-charcoal"> <nav class="nextroll-footer__nav"> <ul> <li><a href="/" class="nextroll-footer__nav-link">home</a></li> <li><a href="/about/" class="nextroll-footer__nav-link">about</a></li> <li><a href="/about/#business-units" class="nextroll-footer__nav-link">Business units</a></li> <li><a href="/careers/" class="nextroll-footer__nav-link">careers</a></li> <li><a href="/careers/culture" class="nextroll-footer__nav-link">culture</a></li> <li><a href="/contact/" class="nextroll-footer__nav-link">contact</a></li> <li><a href="/about/news" class="nextroll-footer__nav-link">News</a></li> <li><a href="http://tech.nextroll.com" class="nextroll-footer__nav-link">NextRoll Engineering</a></li> </ul> <ul> <li> <a href="https://www.linkedin.com/company/nextroll/" target="_blank" aria-label="LinkedIn"> <i class="fab fa-linkedin"></i> </a> </li> <li> <a href="https://www.instagram.com/nextroll/" target="_blank" aria-label="Instagram"> <i class="fab fa-instagram"></i> </a> </li> <li> <a href="https://twitter.com/NextRoll_Inc" target="_blank" aria-label="Twitter"> <i class="fab fa-twitter"></i> </a> </li> </ul> <ul> <li> <a href="https://www.abc.org.uk/services/third-party-audits/targeted-advertising" target="_blank"> <img src="/assets/img/edaa-trust-seal.png" alt="EDAA certified"> </a> </li> <li> <a href="http://www.iab.net/?source=AdRoll" target="_blank"> <img src="/assets/img/iab-memberseal-black.png" alt="iab Member"> </a> </li> <li> <a href="http://www.networkadvertising.org/" target="_blank"> <img class="nai" src="/assets/img/nai_logo.png" alt="NAI Member"> </a> </li> <li> <a href="https://www.tagtoday.net/" target="_blank"> <img src="/assets/img/rgb-TAG-Registered.png" alt="Tag Today"> </a> </li> </ul> </nav> </div> </section> <footer> <div id="footer-sub"> <ul class="footer-flex-container"> <li class="footer-sub-logo nextroll"><a href="/"> <img src="/assets/img/logos/nextroll_logo_2022.svg" alt="NextRoll logo" sizes="135px"> </a></li> <li class="bu-logos"> <ul> <li><a href="https://www.adroll.com"><img src="/assets/img/adroll-logo.svg" alt="AdRoll logo" sizes="135px"></a></li> <li><a href="https://www.rollworks.com" target="_blank" rel="noopener"><img src="/assets/img/rollworks-logo.svg" alt="RollWorks logo" sizes="135px"></a></li> </ul> </li> <li> <ul> <li><a href="/careers">Careers</a></li> <li><a href="/trust-center">Trust Center</a></li> <li><a href="/terms">Terms of Service</a></li> <li><a href="/website-terms">Website Terms of Use</a></li> <li><a href="/privacy">Privacy Notice</a></li> <li><a href="/infringement-policy">Infringement Policy</a></li> <li><a href="/job-applicant-privacy-notice">Job Applicant Privacy Notice</a></li> <li><a href="https://app.adroll.com/optout">Opt Out</a></li> <li><a href="/privacy#website-13">CCPA Notice at Collection</a></li> </ul> <p class="your-privacy-choices"><a href="/your-privacy-choices" target="_blank" rel="noopener"><span>Your Privacy Choices</span> <img src="/assets/img/your-privacy-choices.png" alt=""></a></p> <p>© 2006-<script>document.write(new Date().getFullYear())</script> NextRoll, Inc. 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