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<!doctype html> <html lang="en"> <head> <meta charset="utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=yes, minimum-scale=1" /> <title> NextRoll - Blog </title>  <meta name="description" property="og:description" content="" /> <meta name="keywords" content="" /> <meta property="og:image" content="https://www.nextroll.com/assets/img/nextroll_brandmark_meta.png">  <link rel="alternate" type="application/atom+xml" href="processors/feed" title="Sub-Processors" />  <link rel="stylesheet" href="/css/styles.css?id=bc0ba170977d244edcf42787253ac4bf" />  <link rel="shortcut icon" type="image/png" href="/assets/img/favicon-32x32.png">  <script src="https://kit.fontawesome.com/d20efb200c.js" crossorigin="anonymous"></script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-TNQKKFH');</script>   <script type="text/javascript" src="/js/lib/jquery-3.6.3.min.js" ></script>  <script src="https://cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick.min.js" integrity="sha256-DHF4zGyjT7GOMPBwpeehwoey18z8uiz98G4PRu2lV0A=" crossorigin="anonymous"></script> </head> <body id="body-blog" class="rdg-custom main-body">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TNQKKFH" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <nav class="container" id="mainNav"> <ul> <li class="logo"><a href="/" class="nextroll-nav__link" id="home-link"><img src="/assets/img/logos/nextroll_logo_2022.svg" alt="/"></a></li> <li class="sub-menu"><a class="hasDropdown dropdown"><span>Business Units <span class="change-icon"><i class="far fa-chevron-down" aria-hidden="true"></i><i class="far fa-chevron-up" aria-hidden="true"></i></span></span></a> <ul> <li><a href="https://www.adroll.com" target="_blank" rel="noopener noreferrer">AdRoll</a></li> <li><a href="https://www.rollworks.com" target="_blank" rel="noopener noreferrer">RollWorks</a></li> </ul> </li> <li class="sub-menu"><a href="/careers"><span>Careers <span class="change-icon"><i class="far fa-chevron-down" aria-hidden="true"></i><i class="far fa-chevron-up" aria-hidden="true"></i></span></span></a> <ul> <li><a href="/careers/culture">Culture</a></li> <li><a href="/careers/all">Search Jobs</a></li> </ul> </li> <li><a href="/about">About</a></li> <li><a href="/blog">Blog</a></li> </ul> </nav> <nav id="mobileNav"> <div class="topnav" id="myTopnav"> <a href="/" class="active navlogo"><img src="/assets/img/logos/nextroll_logo_2022.svg" alt="/"></a> <a href="/careers">Careers</a> <a href="/careers/culture">Culture</a> <a href="/careers/all">Search Jobs</a> <a href="/about">About</a> <a href="/blog">Blog</a> <a href="javascript:void(0);" class="navicon" onclick="myFunction()"> <i class="fa fa-bars"></i> </a> </div> </nav> <section class="main-content-area"> <div id="blog-homepage"> <section class="blog-header container"> <div class="blog-box row"> <div class="col_7"> <h1><a href="/blog">The NextRoll Blog</a></h1> </div> <div class="col_5"> <form action="/blog/search"> <input type="search" name="q" placeholder="What are you looking for?"> <button type="submit">Search</button> </form> </div> </div> </section> <section class="container"> <div class="row"> <div class="col_12"> <div class="blog-card"> <div class="card-image"> <a href="/blog/news/nextroll-response-to-third-party-cookie-delay"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkLzNQLUNvb2tpZS1Hb29nbGUtU3RhdGVtZW50LTEucG5n?s=fd2f19dc10bfef205e45de947fd8dc13');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">April 24th, 2024</span> <span class="card-category">Category: <a href="/blog/news">News</a></span> </div> <a href="/blog/news/nextroll-response-to-third-party-cookie-delay"><h2>NextRoll’s Response to Updated Timeline for Phase Out of Third-Party Cookies on Chrome</h2></a> <div class="card-meta"> <img alt="Andrew Pascoe" src="/img/asset/YXNzZXRzL0FuZHJldy1QYXNjb2VfSGVhZHNob3QucG5n?w=25&h=25&fit=crop&s=646093b590be6bc95cfb6688e36aaf26" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Andrew Pascoe</b></span> </div> <div class="card-content"> <p> <div class="text"> As those who closely follow the adtech industry are undoubtedly aware, Google’s Privacy Sandbox team recently published an update delaying the phase out of third party cookies on Chrome to Q1 of 2025. This decision is a result of industry-wide and regulator assessments of the current capabilities... </div> </p> </div> </div> </div> <div class="blog-card"> <div class="card-image"> <a href="/blog/thought-piece/five-ways-to-be-unstoppable-in-sales"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkL2Jsb2ctdW5zdG9wcGFibGUucG5n?s=5360a75300014173f116ff9b7e4eb81d');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">February 28th, 2024</span> <span class="card-category">Category: <a href="/blog/thought-piece">Thought Piece</a></span> </div> <a href="/blog/thought-piece/five-ways-to-be-unstoppable-in-sales"><h2>Five ways to be Unstoppable in Sales</h2></a> <div class="card-meta"> <img alt="Meghan Blohm" src="/img/asset/YXNzZXRzLzE3MDcyNTk1NDcwNTMuanBn?w=25&h=25&fit=crop&s=122ccd8f5f6dfe36ac8041de7797ba63" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Meghan Blohm</b></span> </div> <div class="card-content"> <p> <div class="text"> At NextRoll, our theme for 2024 is to be unstoppable. Here are five ways that you, too, can be unstoppable in hitting your sales goals this year.1. Know Your Product and Target Audience Inside and OutIt’s important to be an expert in the product or service you're selling. Take the time to... </div> </p> </div> </div> </div> <div class="blog-card"> <div class="card-image"> <a href="/blog/product/beyond-cookies-at-nextroll-building-the-future-of-digital-advertising"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkLzNQQ0JlZ2lubmVyc0d1aWRlX05leHRSb2xsQmxvZ1ByZXZpZXdfMTIwMHg4MDAtMTcwNjYzODg5Ni5wbmc=?s=99b1f0c566c6410444b4af13cccd718f');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">January 30th, 2024</span> <span class="card-category">Category: <a href="/blog/product">Product</a></span> </div> <a href="/blog/product/beyond-cookies-at-nextroll-building-the-future-of-digital-advertising"><h2>Beyond Cookies at NextRoll: Building the Future of Digital Advertising</h2></a> <div class="card-meta"> <img alt="Rob Myers" src="/img/asset/YXNzZXRzL1NjcmVlbnNob3QtMjAyNC0wMS0zMC1hdC0xMi4zNC40Ny1QTS5wbmc=?w=25&h=25&fit=crop&s=ffd30144bd037d4577bc2cea8b3a220a" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Rob Myers</b></span> </div> <div class="card-content"> <p> <div class="text"> Since the advent of programmatic advertising, the cookie has been the core ID used to target internet users, serve them ads, and track the impact of that advertising. Since Apple started removing cookies with the first iteration of its Intelligent Tracking Prevention (ITP) in 2017, we have seen... </div> </p> </div> </div> </div> <div class="blog-card"> <div class="card-image"> <a href="/blog/life-at-nextroll/navigating-change-for-growth"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkLzEwMC1kYXktbG9va2JhY2stLS1ibG9nLTE2ODIwOTYyNzIucG5n?s=62af076ccaea6dbeebf64642375ee0e4');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">October 3rd, 2023</span> <span class="card-category">Category: <a href="/blog/life-at-nextroll">Life At NextRoll</a></span> </div> <a href="/blog/life-at-nextroll/navigating-change-for-growth"><h2>Navigating Change: Making Value-Based Decisions to Propel NextRoll Forward</h2></a> <div class="card-meta"> <img alt="Roli Saxena" src="/img/asset/YXNzZXRzL2ltZy9ibG9nL2F1dGhvcnMvcHJvZmlsZS1yb2xpLnBuZw==?w=25&h=25&fit=crop&s=6b462cf4bb50885ed509fc32c540e27f" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Roli Saxena</b></span> </div> <div class="card-content"> <p> <div class="text"> As human beings, change is often inevitable. Change can bring about great things—new places to live, new life milestones to reach, and new careers to pursue. However, even when changes can ultimately lead us to great places, they can also be difficult to navigate and adapt to. As someone who’s... </div> </p> </div> </div> </div> <div class="blog-card"> <div class="card-image"> <a href="/blog/thought-piece/boosting-team-collaboration-and-performance"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkL1VudGl0bGVkLWRlc2lnbi0oMTUpLnBuZw==?s=524c1c3b7a47b4459b0465f7c78cd69f');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">July 11th, 2023</span> <span class="card-category">Category: <a href="/blog/thought-piece">Thought Piece</a></span> </div> <a href="/blog/thought-piece/boosting-team-collaboration-and-performance"><h2>Boosting Team Collaboration and Performance</h2></a> <h3>The Benefits of Restating and Repeating in One-on-One Meetings</h3> <div class="card-meta"> <img alt="Alfonso Guerrero-Villa" src="/img/asset/YXNzZXRzL1NjcmVlbnNob3QtMjAyMy0wNy0xMS1hdC05LjQ0LjIxLUFNLnBuZw==?w=25&h=25&fit=crop&s=2610be68f631be6e10598ddb674e4707" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Alfonso Guerrero-Villa</b></span> </div> <div class="card-content"> <p> <div class="text"> At NextRoll, our Owl Culture Creature represents hiring great people and helping one another grow. Alfonso Guerrero-Villa, Principal Program Manager, Revenue Programs, channeled his inner Owl in this article to help fellow managers discover how restating and repeating can enhance team... </div> </p> </div> </div> </div> <div class="blog-card"> <div class="card-image"> <a href="/blog/dei/celebrating-our-dei-leaders-and-ergs"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkL0VSRy1SYWxseS1ibG9nLnBuZw==?s=c745ce68292fb2cac247c7ec3e31930e');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">July 5th, 2023</span> <span class="card-category">Category: <a href="/blog/dei">DEI</a></span> </div> <a href="/blog/dei/celebrating-our-dei-leaders-and-ergs"><h2>Celebrating our DEI Leaders and ERGs</h2></a> <h3>Our first ERG Rally recognized ERG leaders at NextRoll</h3> <div class="card-meta"> <img alt="Alyssa Dowdalls" src="/img/asset/YXNzZXRzL2ltZy9ibG9nL2F1dGhvcnMvcHJvZmlsZS1hbHlzc2EuanBlZw==?w=25&h=25&fit=crop&s=faa8828044a845cb34b39932167b29aa" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Alyssa Dowdalls</b></span> </div> <div class="card-content"> <p> <div class="text"> Impactful diversity, equity, and inclusion programming within a company is no small task. At NextRoll, we have a dedicated DEI team and eight Employee Resource Groups (ERGs) with leaders who work daily to ensure Rollers feel included and have the opportunity to learn about new cultures within our... </div> </p> </div> </div> </div> <div class="blog-card"> <div class="card-image"> <a href="/blog/product/pixel-assistant-martech-by-customers-for-customers"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkL3BpeGVsLWFzc2lzdGFudC0tLWJsb2cucG5n?s=1ba0f71eb0ac0d11bac4ca287ab8e7c5');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">June 15th, 2023</span> <span class="card-category">Category: <a href="/blog/product">Product</a></span> </div> <a href="/blog/product/pixel-assistant-martech-by-customers-for-customers"><h2>Pixel Assistant: MarTech By Customers, For Customers</h2></a> <h3>How customer feedback sparked a new tool for AdRoll and RollWorks</h3> <div class="card-meta"> <img alt="Alyssa Dowdalls" src="/img/asset/YXNzZXRzL2ltZy9ibG9nL2F1dGhvcnMvcHJvZmlsZS1hbHlzc2EuanBlZw==?w=25&h=25&fit=crop&s=faa8828044a845cb34b39932167b29aa" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Alyssa Dowdalls</b></span> </div> <div class="card-content"> <p> <div class="text"> Modern-day marketers know the value and need for website pixels – those bits of code placed on a website that record interactions and create anonymous profiles of users. Pixels help retarget potential customers across the web and provide information about who’s visiting a company’s... </div> </p> </div> </div> </div> <div class="blog-card"> <div class="card-image"> <a href="/blog/news/fortune-ranks-nextroll-a-best-workplace"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkL2Jlc3Qtd29ya3BsYWNlcy0tLWJsb2cucG5n?s=1e3180d08a8961920498eb4343ce062a');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">June 12th, 2023</span> <span class="card-category">Category: <a href="/blog/news">News</a></span> </div> <a href="/blog/news/fortune-ranks-nextroll-a-best-workplace"><h2>Fortune Ranks NextRoll a ‘Best Workplace’!</h2></a> <div class="card-meta"> <img alt="Alyssa Dowdalls" src="/img/asset/YXNzZXRzL2ltZy9ibG9nL2F1dGhvcnMvcHJvZmlsZS1hbHlzc2EuanBlZw==?w=25&h=25&fit=crop&s=faa8828044a845cb34b39932167b29aa" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Alyssa Dowdalls</b></span> </div> <div class="card-content"> <p> <div class="text"> It’s common to hear from Rollers that one of the things they love most about NextRoll is our culture. We prioritize our people, our customers, and our communities, and we strive to make those the focus of our work every day. So we were ecstatic to hear that Rollers’ feedback recently prompted... </div> </p> </div> </div> </div> <div class="blog-card"> <div class="card-image"> <a href="/blog/life-at-nextroll/pledging-to-be-stigmafree"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkL1N0aWdtYUZyZWUtQ29tcGFueS0tLWJsb2cucG5n?s=c176979f410fdf758cffc413aff9032f');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">May 19th, 2023</span> <span class="card-category">Category: <a href="/blog/life-at-nextroll">Life At NextRoll</a></span> </div> <a href="/blog/life-at-nextroll/pledging-to-be-stigmafree"><h2>Pledging to be Stigma-Free</h2></a> <h3>Highlighting our supportive benefits during Mental Health Awareness Month</h3> <div class="card-meta"> <img alt="Alyssa Dowdalls" src="/img/asset/YXNzZXRzL2ltZy9ibG9nL2F1dGhvcnMvcHJvZmlsZS1hbHlzc2EuanBlZw==?w=25&h=25&fit=crop&s=faa8828044a845cb34b39932167b29aa" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Alyssa Dowdalls</b></span> </div> <div class="card-content"> <p> <div class="text"> One in nearly 7 people experiences mental health challenges at work. And that’s just those we know of. Mental health is more widely acknowledged and discussed at work than ever before, but it can still feel like a stigma to some, and it keeps people from getting the help they need. This Mental... </div> </p> </div> </div> </div> <div class="blog-card"> <div class="card-image"> <a href="/blog/news/career-growth-insight-from-adroll-s-new-president"> <span style="background-image: url('/img/asset/YXNzZXRzL2ltZy9ibG9nL2ZlYXR1cmVkL1ZpYmhvci1RJkEtYmxvZy0oMSkucG5n?s=37ed91170376cc7b65cdda30e61aca7d');"></span> </a> </div> <div class="card-copy"> <div class="card-top"> <span class="card-date">May 12th, 2023</span> <span class="card-category">Category: <a href="/blog/news">News</a></span> </div> <a href="/blog/news/career-growth-insight-from-adroll-s-new-president"><h2>Career Growth – Insight From AdRoll’s New President</h2></a> <h3>How Vibhor Kapoor continues to grow with and within our AdRoll business unit.</h3> <div class="card-meta"> <img alt="Alyssa Dowdalls" src="/img/asset/YXNzZXRzL2ltZy9ibG9nL2F1dGhvcnMvcHJvZmlsZS1hbHlzc2EuanBlZw==?w=25&h=25&fit=crop&s=faa8828044a845cb34b39932167b29aa" class="avatar avatar-48 photo" height="25" width="25"> by <span class="post-author"><b>Alyssa Dowdalls</b></span> </div> <div class="card-content"> <p> <div class="text"> Hiring great people and helping them grow is a core value here at NextRoll. It’s represented by our Owl Culture Creature and one we strive for at all levels of our business – from hiring up-and-coming interns to mission-driven executive leaders.This was recently exemplified at the highest level... </div> </p> </div> </div> </div> </div> </div> </section> <section class="container"> <div class="row"> <div class="col_12"> <ul class="pagination flex items-center justify-center"> <li>Page 3 of 14</li> <li><a href="http://www.nextroll.com/blog?page=2">« Previous</a></li> <li><a href="http://www.nextroll.com/blog?page=1">1</a></li> <li><a href="http://www.nextroll.com/blog?page=2">2</a></li> <li class="active"><span>3</span></li> <li><a href="http://www.nextroll.com/blog?page=4">4</a></li> <li><a href="http://www.nextroll.com/blog?page=5">5</a></li> <li class="disabled"><span>...</span></li> <li class="disabled"><span>...</span></li> <li><a href="http://www.nextroll.com/blog?page=13">13</a></li> <li><a href="http://www.nextroll.com/blog?page=14">14</a></li> <li><a href="http://www.nextroll.com/blog?page=4">Next »</a></li> </ul> </div> </div> </div> </section> <section id="nextroll-nav" class="nextroll-footer"> <div class="container full-width bkgd-extra-light-charcoal"> <nav class="nextroll-footer__nav"> <ul> <li><a href="/" class="nextroll-footer__nav-link">home</a></li> <li><a href="/about/" class="nextroll-footer__nav-link">about</a></li> <li><a href="/about/#business-units" class="nextroll-footer__nav-link">Business units</a></li> <li><a href="/careers/" class="nextroll-footer__nav-link">careers</a></li> <li><a href="/careers/culture" class="nextroll-footer__nav-link">culture</a></li> <li><a href="/contact/" class="nextroll-footer__nav-link">contact</a></li> <li><a href="/about/news" class="nextroll-footer__nav-link">News</a></li> <li><a href="http://tech.nextroll.com" class="nextroll-footer__nav-link">NextRoll Engineering</a></li> </ul> <ul> <li> <a href="https://www.linkedin.com/company/nextroll/" target="_blank" aria-label="LinkedIn"> <i class="fab fa-linkedin"></i> </a> </li> <li> <a href="https://www.instagram.com/nextroll/" target="_blank" aria-label="Instagram"> <i class="fab fa-instagram"></i> </a> </li> <li> <a href="https://twitter.com/NextRoll_Inc" target="_blank" aria-label="Twitter"> <i class="fab fa-twitter"></i> </a> </li> </ul> <ul> <li> <a href="https://www.abc.org.uk/services/third-party-audits/targeted-advertising" target="_blank"> <img src="/assets/img/edaa-trust-seal.png" alt="EDAA certified"> </a> </li> <li> <a href="http://www.iab.net/?source=AdRoll" target="_blank"> <img src="/assets/img/iab-memberseal-black.png" alt="iab Member"> </a> </li> <li> <a href="http://www.networkadvertising.org/" target="_blank"> <img class="nai" src="/assets/img/nai_logo.png" alt="NAI Member"> </a> </li> <li> <a href="https://www.tagtoday.net/" target="_blank"> <img src="/assets/img/rgb-TAG-Registered.png" alt="Tag Today"> </a> </li> </ul> </nav> </div> </section> <footer> <div id="footer-sub"> <ul class="footer-flex-container"> <li class="footer-sub-logo nextroll"><a href="/"> <img src="/assets/img/logos/nextroll_logo_2022.svg" alt="NextRoll logo" sizes="135px"> </a></li> <li class="bu-logos"> <ul> <li><a href="https://www.adroll.com"><img src="/assets/img/adroll-logo.svg" alt="AdRoll logo" sizes="135px"></a></li> <li><a href="https://www.rollworks.com" target="_blank" rel="noopener"><img src="/assets/img/rollworks-logo.svg" alt="RollWorks logo" sizes="135px"></a></li> </ul> </li> <li> <ul> <li><a href="/careers">Careers</a></li> <li><a href="/trust-center">Trust Center</a></li> <li><a href="/terms">Terms of Service</a></li> <li><a href="/website-terms">Website Terms of Use</a></li> <li><a href="/privacy">Privacy Notice</a></li> <li><a href="/infringement-policy">Infringement Policy</a></li> <li><a href="/job-applicant-privacy-notice">Job Applicant Privacy Notice</a></li> <li><a href="https://app.adroll.com/optout">Opt Out</a></li> <li><a href="/privacy#website-13">CCPA Notice at Collection</a></li> </ul> <p class="your-privacy-choices"><a href="/your-privacy-choices" target="_blank" rel="noopener"><span>Your Privacy Choices</span> <img src="/assets/img/your-privacy-choices.png" alt=""></a></p> <p>© 2006-<script>document.write(new Date().getFullYear())</script> NextRoll, Inc. 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