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The Return of Clippy - The Atlantic
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class="ArticleHero_rubric__e4rjD"><div class="ArticleRubric_root__HNhbf" id="rubric" data-flatplan-rubric="true"><a class="ArticleRubric_link__nl9hy" href="https://www.theatlantic.com/technology/" data-action="click link - section rubric" data-label="https://www.theatlantic.com/technology/" data-event-element="rubric">Technology</a></div></div><div class="ArticleHero_title__PQ4pC"><h1 class="ArticleTitle_root__VrZaG" data-flatplan-title="true">The Return of Clippy</h1></div><div class="ArticleHero_dek__EqdkK" data-flatplan-description="true"></div><div class="ArticleHero_byline__iFT6A"><div class="ArticleBylines_root__IBR5V"><address id="byline">By <a class="ArticleBylines_link__kNP4C" href="https://www.theatlantic.com/author/james-fallows/" data-action="click author - byline" data-label="https://www.theatlantic.com/author/james-fallows/" data-event-element="author" data-flatplan-author-link="true">James Fallows</a></address></div></div></div></div><div class="ArticleHero_articleUtilityBar__JbQFj"><div class="ArticleHero_timestamp__bKhcB"><time class="ArticleTimestamp_root__b3bL6" dateTime="2011-04-29T02:48:48Z" data-flatplan-timestamp="true">April 28, 2011</time> </div><div class="ArticleHero_articleUtilityBarTools__ZHw8s"><div class="ArticleShare_root__Mq0RB"><button class="ArticleShare_text__oQKBy ArticleShare_shareButton__X0cIe" aria-haspopup="true" aria-controls=":R1i5ioomm:" aria-expanded="false" aria-label="Open Share Menu" data-action="click share - expand" data-event-verb="shared" data-event-element="share dropdown">Share<svg width="15" height="15" fill="none" xmlns="http://www.w3.org/2000/svg" class="ArticleShare_shareIcon__G4iq1"><path fill-rule="evenodd" clip-rule="evenodd" d="M7.335.272a.25.25 0 01.337 0l4.623 4.204a.25.25 0 01.017.353l-.336.37a.25.25 0 01-.353.016L8.004 1.926v7.9a.25.25 0 01-.25.25h-.5a.25.25 0 01-.25-.25V1.924l-3.62 3.291a.25.25 0 01-.353-.016l-.336-.37a.25.25 0 01.016-.353L7.335.272zM.5 7.545a.25.25 0 00-.25.25v6.75c0 .138.112.25.25.25h14a.25.25 0 00.25-.25v-6.75a.25.25 0 00-.25-.25H14a.25.25 0 00-.25.25v6H1.25v-6a.25.25 0 00-.25-.25H.5z" fill="#000"></path></svg></button></div><button class="SaveButton_saveButton__7LYFZ" aria-label="Save"><span class="SaveButton_text__fiZgx">Save<!-- --> </span><svg width="12" height="16" fill="none" xmlns="http://www.w3.org/2000/svg" class="SaveButton_icon__HFNiD SaveButton_unsaved__bP4MN"><path fill-rule="evenodd" clip-rule="evenodd" d="M6 10.828l5 3.31V1H1v13.139l5-3.31zM.776 15.486A.5.5 0 010 15.07V.5A.5.5 0 01.5 0h11a.5.5 0 01.5.5v14.57a.5.5 0 01-.776.416L6.138 12.12a.25.25 0 00-.276 0L.776 15.486z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M5.572 8.75c0 .138.111.25.25.25h.5a.25.25 0 00.25-.25V6.57H8.75A.25.25 0 009 6.32v-.5a.25.25 0 00-.25-.25H6.572V3.25a.25.25 0 00-.25-.25h-.5a.25.25 0 00-.25.25v2.32H3.25a.25.25 0 00-.25.25v.5c0 .138.112.25.25.25h2.322v2.18z" fill="currentColor"></path></svg></button></div></div><gpt-ad class="GptAd_root__pAvcS ArticleInjector_root__I7x9v LeadArticleAd_root__tdCqm s-native s-native--standard s-native--streamline" format="injector" sizes-at-0="mobile-wide" targeting-pos="injector-article-start" sizes-at-976="desktop-wide"></gpt-ad><div class="ArticleInjector_clsAvoider__dqIAm" style="--placeholderHeight:298px"></div></header><section class="ArticleBody_root__2gF81" data-event-module="article body" data-flatplan-body="true"><p class="ArticleParagraph_root__4mszW" data-flatplan-paragraph="true">See <b>UPDATE</b> below.</p><p class="ArticleParagraph_root__4mszW" data-flatplan-paragraph="true">For better or worse, he's back. Microsoft introduces "<a data-event-element="inline link" href="http://www.ribbonhero.com/">Ribbon Hero 2</a>: Clippy's Second Chance." See below for intro to the plot line (click for larger and more legible). Poor Clippy is laid off for being annoying, and is sent out into the world to earn his way back with useful functions.</p><div class="ArticleLegacyHtml_root__WFd2I ArticleLegacyHtml_paragraph__cY6a3 ArticleLegacyHtml_standard__kC_zi"><a href="https://cdn.theatlantic.com/media/mt/jamesfallows/assets_c/2011/04/Clippy-49264.php" onclick="window.open('http://cdn.theatlantic.com/media/mt/jamesfallows/assets_c/2011/04/Clippy-49264.php','popup','width=841,height=318,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><figure class="mt-image-none"><img alt="Clippy.png" height="211" src="https://cdn.theatlantic.com/media/mt/jamesfallows/assets_c/2011/04/Clippy-thumb-560x211-49264.png" width="560"/></figure></a><br/></div><div class="ArticleLegacyHtml_root__WFd2I ArticleLegacyHtml_standard__kC_zi"><br/>Ribbon Hero 2 is an add-on for Office (Windows versions only) that teaches you how to find elusive Office commands by making learning fun! I can't improve on the <a href="http://www.ribbonhero.com/news.html">company's explanation</a>:<blockquote> "Yes, we turned Office into a game! If you're going to spend time immersed in the inner workings of Office, by golly it should be fun. In Ribbon Hero 2, you'll hop on board Clippy's stolen time machine and explore different time periods. With each time period, you get to explore a new game board with challenges you must complete to get to the next level. Each challenge takes you into Word, Excel, PowerPoint, or OneNote to complete a task. Discover new Office features by actually using them, with a hint button to fall back on in case you get stuck. Race for a high score with colleagues, classmates and friends, or even put your score on your resume to show off your Office skills!"<br/></blockquote>Here is a question I wish I could answer: Is this Microsoft tone genuinely corny-earnest, reflecting the kind of middle-school pep-rally sensibility that you can only imagine Apple hipsters sneering and snickering at (making you want to punch the hipsters) and Google engineers looking at in amazement? Or is it triple-backflip hipsterism itself, an Onionesque by-golly mockery of corniness? I suppose this is one of the enduring mysteries of life. If you'd like to judge for yourself just how hep this new feature is, check out the video below. And even I have to admit that plucky little Clippy in the scenes above and below is winsomely appealing.<br/><br/>聽<figure class="c-embedded-video"><div class="embed-wrapper" style="display: block; position:relative; width:100%; height:0; overflow:hidden; padding-bottom:62.32%;"><iframe allowfullscreen="" class="lazyload" data-src="https://www.youtube.com/embed/lfP0qTsy7Xw?wmode=transparent&enablejsapi=1" frameborder="0" height="349" style="position:absolute; width:100%; height:100%; top:0; left:0; border:0;" title="embedded interactive content" width="560"></iframe></div></figure><br/><br/>Thanks to <a href="http://www.bruceair.com/">Bruce Williams</a>, a Microsoft veteran of the Clippy wars, for the tip. For reference, please see: <a href="https://www.theatlantic.com/technology/archive/2009/04/this-too-is-puerile-but-pretty-funny/9880/">Clippy's evil twin</a>; the <a href="https://www.theatlantic.com/technology/archive/2008/04/-quot-clippy-quot-update-now-with-organizational-anthropology/8006/">anthropology of Clippy</a>; commemorating <a href="https://www.theatlantic.com/technology/archive/2011/04/momentous-april-days-in-history/237204/">Clippy's demise</a>; and a classic installment of <a href="https://www.theatlantic.com/daily-dish/archive/2007/04/clippy-vs-rove/229055/">Clippy v. Rove</a>.<br/><br/><b>UPDATE</b>: A friend on the Office Labs team sends news that the earnest tone is meant to come with an Onionesque wink. He says: <br/><blockquote>>>I just thought you should know we had a blast making this game. And yes, it is "triple-backflip hipsterism".We were trying to be tongue-in-cheek serious but knew that some people would take us as earnestly serious. If you have a few moments, you really should give the game a try - I think you'll be surprised how much fun you can have learning the features the Office team thinks people would like if only they knew about them. There are also many other moments of (dare I say) cleverness that people seem to enjoy embedded throughout the game.<<</blockquote></div><div class="ArticleBody_divider__GpNxD" id="article-end"></div></section><div data-event-module="footer"><div class="ArticleWell_root__fueCa"><div data-event-module="author footer" class="ArticleFooter_authorFooter__5NsdY"><div class="SectionHeading_root__3GnqT"><h3 class="SectionHeading_heading__iNkek">About the Author</h3></div><div><div class="ArticleBio_root__ua8zj"><address id="article-writer-0" class="ArticleBio_author__6pDyl" data-event-element="author" data-event-position="1" data-flatplan-bio="true"><div class="ArticleBio_content__O0ZVF"><a class="ArticleBio_headshotContainer__Am2nR" href="https://www.theatlantic.com/author/james-fallows/" data-event-element="image"><img alt="" loading="lazy" class="Image_root__XxsOp Image_lazy__hYWHV ArticleBio_headshot__6Aykd" src="https://cdn.theatlantic.com/thumbor/C0Vnn1T_rUGEmvGosxygN_10HS0=/0x158:1594x1752/120x120/media/None/JFallowsHeadshotAtlanticSmall_grey/original.png" width="60" height="60"/></a><div class="ArticleBio_bioSection__Hef4P"><div data-flatplan-bio="true"><a href="https://www.theatlantic.com/author/james-fallows/" class="author-link" data-label="https://www.theatlantic.com/author/james-fallows/" data-action="click author - name" >James Fallows</a> is a contributing writer at <em>The Atlantic </em>and author of the newsletter <em><a href="https://fallows.substack.com/">Breaking the News</a>.</em></div><div class="ArticleBio_moreStories__LKpwT"><p class="ArticleBio_contentHeading__cmbmT">More Stories</p><a class="ArticleBio_storyLink__xuRiU" href="https://www.theatlantic.com/ideas/archive/2023/02/jimmy-carter-accomplishments-james-fallows/673146/" data-event-element="more stories" data-event-position="1"><p>An Unlucky President, and a Lucky Man</p></a><a class="ArticleBio_storyLink__xuRiU" href="https://www.theatlantic.com/ideas/archive/2022/03/was-bidens-state-union-speech-good/624174/" data-event-element="more stories" data-event-position="2"><p>Biden鈥檚 State of the Union Did Something New</p></a></div></div></div></address></div></div></div></div><div></div></div><gpt-ad class="GptAd_root__pAvcS ArticleInjector_root__I7x9v s-native s-native--standard s-native--streamline" format="injector" sizes-at-0="mobile-wide,native,house" targeting-pos="injector-most-popular" sizes-at-976="desktop-wide,native,house"></gpt-ad><div class="ArticleInjector_clsAvoider__dqIAm"></div></article><div></div></main><div></div><div></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"isLoggedIn":false,"hasPaywallAccess":false,"hasAdFree":false,"pageProps":{"id":"BlogArticle:238032","isTnfCompatible":true,"layout":"standard","hasMeter":true,"url":"https://www.theatlantic.com/technology/archive/2011/04/the-return-of-clippy/238032/","dateModified":"2011-04-29T14:22:11Z","__typename":"BlogArticle","notFound":false,"urqlState":{"1183389219":{"data":"{\"article\":{\"__typename\":\"BlogArticle\",\"id\":\"BlogArticle:238032\",\"authors\":[{\"url\":\"https://www.theatlantic.com/author/james-fallows/\",\"displayName\":\"James Fallows\",\"__typename\":\"Author\",\"id\":\"Author:316\",\"biography\":{\"default\":\"\u003ca href=\\\"https://www.theatlantic.com/author/james-fallows/\\\" class=\\\"author-link\\\" data-label=\\\"https://www.theatlantic.com/author/james-fallows/\\\" data-action=\\\"click author - name\\\" \u003eJames Fallows\u003c/a\u003e is a contributing writer at \u003cem\u003eThe Atlantic \u003c/em\u003eand author of the newsletter \u003cem\u003e\u003ca href=\\\"https://fallows.substack.com/\\\"\u003eBreaking the News\u003c/a\u003e.\u003c/em\u003e\",\"__typename\":\"Biography\"},\"headshot\":{\"width\":120,\"height\":120,\"srcSet\":\"https://cdn.theatlantic.com/thumbor/C0Vnn1T_rUGEmvGosxygN_10HS0=/0x158:1594x1752/120x120/media/None/JFallowsHeadshotAtlanticSmall_grey/original.png, https://cdn.theatlantic.com/thumbor/Y_aEtrC8pDnzcfvtLq-Pje0FVpA=/0x158:1594x1752/240x240/media/None/JFallowsHeadshotAtlanticSmall_grey/original.png 2x\",\"url\":\"https://cdn.theatlantic.com/thumbor/C0Vnn1T_rUGEmvGosxygN_10HS0=/0x158:1594x1752/120x120/media/None/JFallowsHeadshotAtlanticSmall_grey/original.png\",\"__typename\":\"BasicImage\"},\"river\":{\"edges\":[{\"cursor\":\"MjAyMy0wMi0yMSAxODoxNjowOHw2NzMxNDY=\",\"node\":{\"id\":\"BlogArticle:673146\",\"title\":\"An Unlucky President, and a Lucky Man\",\"url\":\"https://www.theatlantic.com/ideas/archive/2023/02/jimmy-carter-accomplishments-james-fallows/673146/\",\"__typename\":\"BlogArticle\"},\"__typename\":\"PromoEdge\"},{\"cursor\":\"MjAyMi0wMy0wMyAxNDo1Nzo1NXw2MjQxNzQ=\",\"node\":{\"id\":\"BlogArticle:624174\",\"title\":\"Biden鈥檚 State of the Union Did Something New\",\"url\":\"https://www.theatlantic.com/ideas/archive/2022/03/was-bidens-state-union-speech-good/624174/\",\"__typename\":\"BlogArticle\"},\"__typename\":\"PromoEdge\"},{\"cursor\":\"MjAyMS0wOC0xMyAxODoyNzozNXw2MjE0MzI=\",\"node\":{\"id\":\"BlogArticle:621432\",\"title\":\"Will the U.S. Pass a Point of No Return?\",\"url\":\"https://www.theatlantic.com/ideas/archive/2021/08/will-us-pass-point-no-return/621432/\",\"__typename\":\"BlogArticle\"},\"__typename\":\"PromoEdge\"}],\"__typename\":\"RiverConnection\"},\"slug\":\"james-fallows\",\"socialMedia\":[{\"platform\":\"TWITTER\",\"url\":\"https://twitter.com/jamesfallows\",\"__typename\":\"SocialMedia\"}]}],\"authorContext\":null,\"categories\":[{\"slug\":\"technology\",\"__typename\":\"Category\"}],\"content\":[{\"__typename\":\"ArticleParagraphContent\",\"subtype\":null,\"idAttr\":\"\",\"innerHtml\":\"See \u003cb\u003eUPDATE\u003c/b\u003e below.\"},{\"__typename\":\"ArticleParagraphContent\",\"subtype\":null,\"idAttr\":\"\",\"innerHtml\":\"For better or worse, he's back. Microsoft introduces \\\"\u003ca data-event-element=\\\"inline link\\\" href=\\\"http://www.ribbonhero.com/\\\"\u003eRibbon Hero 2\u003c/a\u003e: Clippy's Second Chance.\\\" See below for intro to the plot line (click for larger and more legible). Poor Clippy is laid off for being annoying, and is sent out into the world to earn his way back with useful functions.\"},{\"__typename\":\"ArticleLegacyHtml\",\"tagName\":\"P\",\"idAttr\":\"\",\"className\":\"\",\"style\":\"\",\"innerHtml\":\"\u003ca href=\\\"https://cdn.theatlantic.com/media/mt/jamesfallows/assets_c/2011/04/Clippy-49264.php\\\" onclick=\\\"window.open('http://cdn.theatlantic.com/media/mt/jamesfallows/assets_c/2011/04/Clippy-49264.php','popup','width=841,height=318,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false\\\"\u003e\u003cfigure class=\\\"mt-image-none\\\"\u003e\u003cimg alt=\\\"Clippy.png\\\" height=\\\"211\\\" src=\\\"https://cdn.theatlantic.com/media/mt/jamesfallows/assets_c/2011/04/Clippy-thumb-560x211-49264.png\\\" width=\\\"560\\\"/\u003e\u003c/figure\u003e\u003c/a\u003e\u003cbr/\u003e\"},{\"__typename\":\"ArticleLegacyHtml\",\"tagName\":\"DIV\",\"idAttr\":\"\",\"className\":\"\",\"style\":\"\",\"innerHtml\":\"\u003cbr/\u003eRibbon Hero 2 is an add-on for Office (Windows versions only) that teaches you how to find elusive Office commands by making learning fun! I can't improve on the \u003ca href=\\\"http://www.ribbonhero.com/news.html\\\"\u003ecompany's explanation\u003c/a\u003e:\u003cblockquote\u003e \\\"Yes, we turned Office into a game! If you're going to spend time immersed in the inner workings of Office, by golly it should be fun. In Ribbon Hero 2, you'll hop on board Clippy's stolen time machine and explore different time periods. With each time period, you get to explore a new game board with challenges you must complete to get to the next level. Each challenge takes you into Word, Excel, PowerPoint, or OneNote to complete a task. Discover new Office features by actually using them, with a hint button to fall back on in case you get stuck. Race for a high score with colleagues, classmates and friends, or even put your score on your resume to show off your Office skills!\\\"\u003cbr/\u003e\u003c/blockquote\u003eHere is a question I wish I could answer: Is this Microsoft tone genuinely corny-earnest, reflecting the kind of middle-school pep-rally sensibility that you can only imagine Apple hipsters sneering and snickering at (making you want to punch the hipsters) and Google engineers looking at in amazement? Or is it triple-backflip hipsterism itself, an Onionesque by-golly mockery of corniness? I suppose this is one of the enduring mysteries of life. If you'd like to judge for yourself just how hep this new feature is, check out the video below. And even I have to admit that plucky little Clippy in the scenes above and below is winsomely appealing.\u003cbr/\u003e\u003cbr/\u003e聽\u003cfigure class=\\\"c-embedded-video\\\"\u003e\u003cdiv class=\\\"embed-wrapper\\\" style=\\\"display: block; position:relative; width:100%; height:0; overflow:hidden; padding-bottom:62.32%;\\\"\u003e\u003ciframe allowfullscreen=\\\"\\\" class=\\\"lazyload\\\" data-src=\\\"https://www.youtube.com/embed/lfP0qTsy7Xw?wmode=transparent\u0026amp;enablejsapi=1\\\" frameborder=\\\"0\\\" height=\\\"349\\\" style=\\\"position:absolute; width:100%; height:100%; top:0; left:0; border:0;\\\" title=\\\"embedded interactive content\\\" width=\\\"560\\\"\u003e\u003c/iframe\u003e\u003c/div\u003e\u003c/figure\u003e\u003cbr/\u003e\u003cbr/\u003eThanks to \u003ca href=\\\"http://www.bruceair.com/\\\"\u003eBruce Williams\u003c/a\u003e, a Microsoft veteran of the Clippy wars, for the tip. For reference, please see: \u003ca href=\\\"https://www.theatlantic.com/technology/archive/2009/04/this-too-is-puerile-but-pretty-funny/9880/\\\"\u003eClippy's evil twin\u003c/a\u003e; the \u003ca href=\\\"https://www.theatlantic.com/technology/archive/2008/04/-quot-clippy-quot-update-now-with-organizational-anthropology/8006/\\\"\u003eanthropology of Clippy\u003c/a\u003e; commemorating \u003ca href=\\\"https://www.theatlantic.com/technology/archive/2011/04/momentous-april-days-in-history/237204/\\\"\u003eClippy's demise\u003c/a\u003e; and a classic installment of \u003ca href=\\\"https://www.theatlantic.com/daily-dish/archive/2007/04/clippy-vs-rove/229055/\\\"\u003eClippy v. Rove\u003c/a\u003e.\u003cbr/\u003e\u003cbr/\u003e\u003cb\u003eUPDATE\u003c/b\u003e: A friend on the Office Labs team sends news that the earnest tone is meant to come with an Onionesque wink. 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