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https://velocitize.com/wp-content/uploads/2022/09/virtual-7432926_1280-768x512.jpg 768w, https://velocitize.com/wp-content/uploads/2022/09/virtual-7432926_1280.jpg 1280w" sizes="(max-width:1100px) 50vw, 1100px"/></noscript> </picture> </div><article class="post-51141 post type-post status-publish format-standard has-post-thumbnail category-digital category-featured category-marketing category-recommended-reads category-reports category-technology category-trends tag-brands tag-facebook tag-fortnite tag-meta tag-metaverse tag-microsoft tag-minecraft tag-online-gaming tag-roblox tag-social-media tag-virtual-reality tag-vr tag-yougov entry" aria-label="Unlock the Metaverse and Take Your Brand With You"><header class="entry-header"><h1 class="entry-title">Unlock the Metaverse and Take Your Brand With You</h1> <p class="entry-meta"><span class="author"><a href="https://velocitize.com/author/eileen-smith/" title="Posts by Eileen Smith" rel="author">Eileen Smith</a></span><span class="date">September 30, 2022</span></p> <div class="social-share"> <p>Share</p> <ul> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fvelocitize.com%2F2022%2F09%2F30%2Funlock-the-metaverse-and-take-your-brand-with-you%2F" target="_blank" class="facebook"> <i class="fa fa-facebook"></i> </a> </li> <li> <a href="https://twitter.com/intent/tweet?text=Unlock%20the%20Metaverse%20and%20Take%20Your%20Brand%20With%20You%20-%20&url=https%3A%2F%2Fvelocitize.com%2F2022%2F09%2F30%2Funlock-the-metaverse-and-take-your-brand-with-you%2F&via=velocitizepub" target="_blank" class="twitter"> <i class="fa fa-twitter"></i> </a> </li> <li> <a href="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fvelocitize.com%2F2022%2F09%2F30%2Funlock-the-metaverse-and-take-your-brand-with-you%2F&mini=true&title=Unlock%20the%20Metaverse%20and%20Take%20Your%20Brand%20With%20You" target="_blank" class="linkedin"> <i class="fa fa-linkedin"></i> </a> </li> </ul> </div> </header><div class="entry-content"> <p>Think fast: What exactly <em>is</em> the metaverse? That depends on who you ask. One basic explanation is that it’s a <a href="https://www.polygon.com/22959860/metaverse-explained-video-games" target="_blank" rel="noreferrer noopener">form of virtual reality</a>, an extensive network where you can create a 3D digital persona of oneself, sometimes implemented through VR headsets (the device of choice), goggles or watches. The foundation of this shared space is social connection and interactivity鈥攅specially in relation to online gaming communities.</p> <h2 class="wp-block-heading">Show of Interest</h2> <div class="wp-block-image"> <figure class="aligncenter size-full is-resized"><picture decoding="async" class="wp-image-51144"> <source type="image/webp" data-lazy-srcset="https://velocitize.com/wp-content/uploads/2022/09/image-5.png.webp 762w, https://velocitize.com/wp-content/uploads/2022/09/image-5-397x400.png.webp 397w, https://velocitize.com/wp-content/uploads/2022/09/image-5-150x150.png.webp 150w" sizes="(max-width: 520px) 100vw, 520px"/> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20520%20524'%3E%3C/svg%3E" alt="Interest in the metaverse varies based on age and gender. In the U.S. 27% of all respondents expressed interest. (YouGov)" width="520" height="524" data-lazy-srcset="https://velocitize.com/wp-content/uploads/2022/09/image-5.png 762w, https://velocitize.com/wp-content/uploads/2022/09/image-5-397x400.png 397w, https://velocitize.com/wp-content/uploads/2022/09/image-5-150x150.png 150w" data-lazy-sizes="(max-width: 520px) 100vw, 520px" data-lazy-src="https://velocitize.com/wp-content/uploads/2022/09/image-5.png"/><noscript><img decoding="async" src="https://velocitize.com/wp-content/uploads/2022/09/image-5.png" alt="Interest in the metaverse varies based on age and gender. In the U.S. 27% of all respondents expressed interest. (YouGov)" width="520" height="524" srcset="https://velocitize.com/wp-content/uploads/2022/09/image-5.png 762w, https://velocitize.com/wp-content/uploads/2022/09/image-5-397x400.png 397w, https://velocitize.com/wp-content/uploads/2022/09/image-5-150x150.png 150w" sizes="(max-width: 520px) 100vw, 520px"/></noscript> </picture> <figcaption class="wp-element-caption"><em>Source: YouGov: “Unlocking the Metaverse”</em></figcaption></figure></div> <p>A new study conducted by <a href="https://commercial.yougov.com/rs/464-VHH-988/images/2022_08_YouGov_UK_US_Metaverse_Report.pdf" target="_blank" rel="noreferrer noopener">YouGov Profiles</a> on how to unlock the metaverse researched U.S. and UK attitudes concerning the metaverse and followed the trajectory from curiousity to active participation. YouGov divides consumers into four specific groups: </p> <ul class="wp-block-list"> <li>Trialists: Have already been in the metaverse</li> <li>Curious: Have not been in the metaverse but find it interesting</li> <li>Uncertain: Have not been in the metaverse and aren’t sure they’re interested</li> <li>Rejecters: Have no interest in the metaverse</li> </ul> <p>OK, rejecters.</p> <p>Not surprisingly, younger audiences have a greater interest in the metaverse due to their higher interaction with technology, social media and gaming. Almost half of Americans aged 25-34 show interest in the metaverse; a higher percentage of men are more interested than women. </p> <p>According to the YouGov study, the metaverse is “poised to evolve our digitally driven modern lives from video, photo, and text-based interactions to highly immersive and connected virtual experiences.” In fact, Gartner predicts that 25% of people will spend at least <a href="https://www.gartner.com/en/newsroom/press-releases/2022-02-07-gartner-predicts-25-percent-of-people-will-spend-at-least-one-hour-per-day-in-the-metaverse-by-2026" target="_blank" rel="noreferrer noopener">one hour a day</a> in the metaverse by 2026.</p> <h2 class="wp-block-heading">That’s So Meta</h2> <p>This is in part driven by major technology companies and retailers. For example, due to Facebook’s rebranding last year to Meta, a majority of respondents associate the metaverse with the company. But despite its $70 billion investment, Meta isn’t alone in its enthusiasm for the vast potential of the virtual world. Back in 2014, for example, Microsoft acquired Mojang, the owner of the hugely popular game Minecraft for $2.5 billion. Big-box retailers are also getting in on the meta-action. </p> <p>Just this week, Walmart decided to enter the metaverse <a href="https://www.cnbc.com/2022/09/26/walmart-enters-the-metaverse-with-roblox.html" target="_blank" rel="noreferrer noopener">through the gaming platform</a> Roblox, providing two experiences along with virtual merchandise, or “verch.” The goal, naturally, is to reach a younger audience of shoppers by establishing and building your brand beyond the real world and into the virtual one via gaming, communities and e-commerce platforms. And why not? A <a href="https://grayscale.com/wp-content/uploads/2021/11/Grayscale_Metaverse_Report_Nov2021.pdf" target="_blank" rel="noreferrer noopener">Grayscale report</a> found that people have already spent $200 million shopping in the metaverse.</p> <p>Online gaming represents a $165 billion industry with 70% of U.S. adults now <a href="https://velocitize.com/2022/02/02/gaming-the-system-marketing-to-gamers/" target="_blank" rel="noreferrer noopener">identifying as gamers</a>. (There’s your audience.) Other gaming platforms of particular interest include Fortnite (despite its <a href="https://www.ign.com/articles/how-fortnite-is-the-antidote-to-metaverse-skepticism" target="_blank" rel="noreferrer noopener">somewhat confusing</a> role within the metaverse); Pok茅mon Go; PlayStation; and Second Life. And it’s big business. Online gaming in general represents a $165 billion industry.</p> <div class="wp-block-image"> <figure class="aligncenter is-resized"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20632%20433'%3E%3C/svg%3E" alt="The metaverse competitive landscape is divided into online game makers; design software vendors; social networking; gaming/AR/VR hardware; and live entertainment. (Influencer Marketing Hub)" width="632" height="433" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2022/02/metaverse-competitive-landscape-1024x701.png"/><noscript><img decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2022/02/metaverse-competitive-landscape-1024x701.png" alt="The metaverse competitive landscape is divided into online game makers; design software vendors; social networking; gaming/AR/VR hardware; and live entertainment. (Influencer Marketing Hub)" width="632" height="433"/></noscript><figcaption class="wp-element-caption"><br><em>Source: Influencer Marketing Hub, <a href="https://influencermarketinghub.com/metaverse-stats/" target="_blank" rel="noreferrer noopener">Metaverse Stats</a></em></figcaption></figure></div> <h2 class="wp-block-heading">Unlock the Metaverse</h2> <p>Any study on the metaverse such as YouGov needs to be viewed within the lens of the pandemic. Certainly expanding your life beyond what was happening in the real world accelerated the influx to the metaverse. The <a href="https://www.pewresearch.org/internet/2022/06/30/the-metaverse-in-2040/" target="_blank" rel="noreferrer noopener">Pew Research Center</a> considers Covid-19 the catalyst that pushed the metaverse to the forefront, citing tens of billions of dollars in new investments and an uptick in community-based marketing. </p> <h2 class="wp-block-heading">Conclusion</h2> <p>As with other digital platforms and expanding social spaces, investing time and resources into your brand’s metaverse presence could help cultivate a new audience, one that’s more technology-savvy than your current users. The strategy behind meta-marketing may look very different, but the end goal remains the same: an immersive experience that builds and enhances brand recognition and reputation. </p> <p><em>Image by <a href="https://pixabay.com/users/riki32-8327183/?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=7432926" target="_blank" rel="noreferrer noopener">Riki32</a> from <a href="https://pixabay.com//?utm_source=link-attribution&utm_medium=referral&utm_campaign=image&utm_content=7432926" target="_blank" rel="noreferrer noopener">Pixabay</a></em></p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-tags"><a href="https://velocitize.com/tag/brands/" rel="tag">brands</a> <a href="https://velocitize.com/tag/facebook/" rel="tag">facebook</a> <a href="https://velocitize.com/tag/fortnite/" rel="tag">fortnite</a> <a href="https://velocitize.com/tag/meta/" rel="tag">meta</a> <a href="https://velocitize.com/tag/metaverse/" rel="tag">metaverse</a> <a href="https://velocitize.com/tag/microsoft/" rel="tag">microsoft</a> <a href="https://velocitize.com/tag/minecraft/" rel="tag">minecraft</a> <a href="https://velocitize.com/tag/online-gaming/" rel="tag">online gaming</a> <a href="https://velocitize.com/tag/roblox/" rel="tag">roblox</a> <a href="https://velocitize.com/tag/social-media/" rel="tag">social media</a> <a href="https://velocitize.com/tag/virtual-reality/" rel="tag">virtual reality</a> <a href="https://velocitize.com/tag/vr/" rel="tag">VR</a> <a href="https://velocitize.com/tag/yougov/" rel="tag">yougov</a></span></p><section class="author-box"><picture data-del="avatar" class="avatar pp-user-avatar avatar-90 photo"> <source type="image/webp" data-lazy-srcset="https://velocitize.com/wp-content/uploads/2022/11/M7ZNpoM9_400x400-150x150.jpeg.webp"/> <img data-del="avatar" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2090%2090'%3E%3C/svg%3E" height="90" width="90" data-lazy-src="https://velocitize.com/wp-content/uploads/2022/11/M7ZNpoM9_400x400-150x150.jpeg"/><noscript><img data-del="avatar" src="https://velocitize.com/wp-content/uploads/2022/11/M7ZNpoM9_400x400-150x150.jpeg" height="90" width="90"/></noscript> </picture> <h4 class="author-box-title"><span itemprop="name">Eileen Smith</span></h4><div class="author-box-content" itemprop="description"><p>Eileen Smith is the editor of Velocitize. She has 20 years of experience in the field of digital media and communications as a writer, editor, blogger and social media manager. Eileen earned her Master鈥檚 degree in Journalism from the Medill School at Northwestern University. 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