CINXE.COM

<!DOCTYPE html> <html class="client-nojs vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-sticky-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-enabled skin-theme-clientpref-day vector-toc-available" lang="nl" dir="ltr"> <head> <meta charset="UTF-8"> <title>Mcdonaldisering - Wikipedia</title> <script>(function(){var className="client-js vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-sticky-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-enabled skin-theme-clientpref-day vector-toc-available";var cookie=document.cookie.match(/(?:^|; )nlwikimwclientpreferences=([^;]+)/);if(cookie){cookie[1].split('%2C').forEach(function(pref){className=className.replace(new RegExp('(^| )'+pref.replace(/-clientpref-\w+$|[^\w-]+/g,'')+'-clientpref-\\w+( |$)'),'$1'+pref+'$2');});}document.documentElement.className=className;}());RLCONF={"wgBreakFrames":false,"wgSeparatorTransformTable":[",\t.",".\t,"],"wgDigitTransformTable":["",""], "wgDefaultDateFormat":"dmy","wgMonthNames":["","januari","februari","maart","april","mei","juni","juli","augustus","september","oktober","november","december"],"wgRequestId":"a33d3c3a-1b39-48b5-9cfe-7f86843ed438","wgCanonicalNamespace":"","wgCanonicalSpecialPageName":false,"wgNamespaceNumber":0,"wgPageName":"Mcdonaldisering","wgTitle":"Mcdonaldisering","wgCurRevisionId":63217234,"wgRevisionId":63217234,"wgArticleId":224366,"wgIsArticle":true,"wgIsRedirect":false,"wgAction":"view","wgUserName":null,"wgUserGroups":["*"],"wgCategories":["Mondialisering","Marketing en verkoop","Sociologie","McDonald's"],"wgPageViewLanguage":"nl","wgPageContentLanguage":"nl","wgPageContentModel":"wikitext","wgRelevantPageName":"Mcdonaldisering","wgRelevantArticleId":224366,"wgIsProbablyEditable":true,"wgRelevantPageIsProbablyEditable":true,"wgRestrictionEdit":[],"wgRestrictionMove":[],"wgNoticeProject":"wikipedia","wgCiteReferencePreviewsActive":true,"wgMediaViewerOnClick":true, "wgMediaViewerEnabledByDefault":true,"wgPopupsFlags":0,"wgVisualEditor":{"pageLanguageCode":"nl","pageLanguageDir":"ltr","pageVariantFallbacks":"nl"},"wgMFDisplayWikibaseDescriptions":{"search":true,"watchlist":true,"tagline":true,"nearby":true},"wgWMESchemaEditAttemptStepOversample":false,"wgWMEPageLength":4000,"wgRelatedArticlesCompat":[],"wgCentralAuthMobileDomain":false,"wgEditSubmitButtonLabelPublish":true,"wgULSPosition":"interlanguage","wgULSisCompactLinksEnabled":false,"wgVector2022LanguageInHeader":true,"wgULSisLanguageSelectorEmpty":false,"wgWikibaseItemId":"Q1517005","wgCheckUserClientHintsHeadersJsApi":["brands","architecture","bitness","fullVersionList","mobile","model","platform","platformVersion"],"GEHomepageSuggestedEditsEnableTopics":true,"wgGETopicsMatchModeEnabled":false,"wgGEStructuredTaskRejectionReasonTextInputEnabled":false,"wgGELevelingUpEnabledForUser":false};RLSTATE={"ext.globalCssJs.user.styles":"ready","site.styles":"ready","user.styles":"ready", "ext.globalCssJs.user":"ready","user":"ready","user.options":"loading","skins.vector.search.codex.styles":"ready","skins.vector.styles":"ready","skins.vector.icons":"ready","ext.wikimediamessages.styles":"ready","ext.visualEditor.desktopArticleTarget.noscript":"ready","ext.uls.interlanguage":"ready","wikibase.client.init":"ready","ext.wikimediaBadges":"ready"};RLPAGEMODULES=["mediawiki.page.media","site","mediawiki.page.ready","mediawiki.toc","skins.vector.js","ext.centralNotice.geoIP","ext.centralNotice.startUp","ext.gadget.Direct-link-to-Commons","ext.gadget.ProtectionTemplates","ext.gadget.InterProjectLinks","ext.gadget.hoofdbetekenis-titelwijziging","ext.gadget.switcher","ext.gadget.OpenStreetMapFrame","ext.gadget.subpages","ext.urlShortener.toolbar","ext.centralauth.centralautologin","mmv.bootstrap","ext.popups","ext.visualEditor.desktopArticleTarget.init","ext.visualEditor.targetLoader","ext.echo.centralauth","ext.eventLogging","ext.wikimediaEvents","ext.navigationTiming", "ext.uls.interface","ext.cx.eventlogging.campaigns","ext.cx.uls.quick.actions","wikibase.client.vector-2022","ext.checkUser.clientHints","ext.growthExperiments.SuggestedEditSession","wikibase.sidebar.tracking"];</script> <script>(RLQ=window.RLQ||[]).push(function(){mw.loader.impl(function(){return["user.options@12s5i",function($,jQuery,require,module){mw.user.tokens.set({"patrolToken":"+\\","watchToken":"+\\","csrfToken":"+\\"}); }];});});</script> <link rel="stylesheet" href="/w/load.php?lang=nl&modules=ext.uls.interlanguage%7Cext.visualEditor.desktopArticleTarget.noscript%7Cext.wikimediaBadges%7Cext.wikimediamessages.styles%7Cskins.vector.icons%2Cstyles%7Cskins.vector.search.codex.styles%7Cwikibase.client.init&only=styles&skin=vector-2022"> <script async="" src="/w/load.php?lang=nl&modules=startup&only=scripts&raw=1&skin=vector-2022"></script> <meta name="ResourceLoaderDynamicStyles" content=""> <link rel="stylesheet" href="/w/load.php?lang=nl&modules=site.styles&only=styles&skin=vector-2022"> <meta name="generator" content="MediaWiki 1.44.0-wmf.4"> <meta name="referrer" content="origin"> <meta name="referrer" content="origin-when-cross-origin"> <meta name="robots" content="max-image-preview:standard"> <meta name="format-detection" content="telephone=no"> <meta name="viewport" content="width=1120"> <meta property="og:title" content="Mcdonaldisering - Wikipedia"> <meta property="og:type" content="website"> <link rel="preconnect" href="//upload.wikimedia.org"> <link rel="alternate" media="only screen and (max-width: 640px)" href="//nl.m.wikipedia.org/wiki/Mcdonaldisering"> <link rel="alternate" type="application/x-wiki" title="Bewerken" href="/w/index.php?title=Mcdonaldisering&action=edit"> <link rel="apple-touch-icon" href="/static/apple-touch/wikipedia.png"> <link rel="icon" href="/static/favicon/wikipedia.ico"> <link rel="search" type="application/opensearchdescription+xml" href="/w/rest.php/v1/search" title="Wikipedia (nl)"> <link rel="EditURI" type="application/rsd+xml" href="//nl.wikipedia.org/w/api.php?action=rsd"> <link rel="canonical" href="https://nl.wikipedia.org/wiki/Mcdonaldisering"> <link rel="license" href="https://creativecommons.org/licenses/by-sa/4.0/deed.nl"> <link rel="alternate" type="application/atom+xml" title="Wikipedia Atom-feed" href="/w/index.php?title=Speciaal:RecenteWijzigingen&feed=atom"> <link rel="dns-prefetch" href="//meta.wikimedia.org" /> <link rel="dns-prefetch" href="//login.wikimedia.org"> </head> <body class="skin--responsive skin-vector skin-vector-search-vue mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject mw-editable page-Mcdonaldisering rootpage-Mcdonaldisering skin-vector-2022 action-view"><a class="mw-jump-link" href="#bodyContent">Naar inhoud springen</a> <div class="vector-header-container"> <header class="vector-header mw-header"> <div class="vector-header-start"> <nav class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-dropdown" class="vector-dropdown vector-main-menu-dropdown vector-button-flush-left vector-button-flush-right" > <input type="checkbox" id="vector-main-menu-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-main-menu-dropdown" class="vector-dropdown-checkbox " aria-label="Hoofdmenu" > <label id="vector-main-menu-dropdown-label" for="vector-main-menu-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-menu mw-ui-icon-wikimedia-menu"></span> <span class="vector-dropdown-label-text">Hoofdmenu</span> </label> <div class="vector-dropdown-content"> <div id="vector-main-menu-unpinned-container" class="vector-unpinned-container"> <div id="vector-main-menu" class="vector-main-menu vector-pinnable-element"> <div class="vector-pinnable-header vector-main-menu-pinnable-header vector-pinnable-header-unpinned" data-feature-name="main-menu-pinned" data-pinnable-element-id="vector-main-menu" data-pinned-container-id="vector-main-menu-pinned-container" data-unpinned-container-id="vector-main-menu-unpinned-container" > <div class="vector-pinnable-header-label">Hoofdmenu</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-main-menu.pin">naar zijbalk verplaatsen</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-main-menu.unpin">verbergen</button> </div> <div id="p-navigation" class="vector-menu mw-portlet mw-portlet-navigation" > <div class="vector-menu-heading"> Navigatie </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-mainpage" class="mw-list-item"><a href="/wiki/Hoofdpagina" title="Naar de hoofdpagina gaan [z]" accesskey="z"><span>Hoofdpagina</span></a></li><li id="n-zoekartikel" class="mw-list-item"><a href="/wiki/Portaal:Navigatie"><span>Vind een artikel</span></a></li><li id="n-today" class="mw-list-item"><a href="/wiki/28_november"><span>Vandaag</span></a></li><li id="n-Etalage" class="mw-list-item"><a href="/wiki/Wikipedia:Etalage"><span>Etalage</span></a></li><li id="n-categories" class="mw-list-item"><a href="/wiki/Categorie:Alles"><span>Categorieën</span></a></li><li id="n-recentchanges" class="mw-list-item"><a href="/wiki/Speciaal:RecenteWijzigingen" title="Een lijst met recente wijzigingen in deze wiki. [r]" accesskey="r"><span>Recente wijzigingen</span></a></li><li id="n-newpages" class="mw-list-item"><a href="/wiki/Speciaal:NieuwePaginas"><span>Nieuwe artikelen</span></a></li><li id="n-randompage" class="mw-list-item"><a href="/wiki/Speciaal:Willekeurig" title="Een willekeurige pagina bekijken [x]" accesskey="x"><span>Willekeurige pagina</span></a></li> </ul> </div> </div> <div id="p-navigation2" class="vector-menu mw-portlet mw-portlet-navigation2" > <div class="vector-menu-heading"> Informatie </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-portal" class="mw-list-item"><a href="/wiki/Portaal:Gebruikersportaal" title="Informatie over het project: wat u kunt doen, waar u dingen kunt vinden"><span>Gebruikersportaal</span></a></li><li id="n-Snelcursus" class="mw-list-item"><a href="/wiki/Wikipedia:Snelcursus"><span>Snelcursus</span></a></li><li id="n-help" class="mw-list-item"><a href="/wiki/Portaal:Hulp_en_beheer" title="Hulpinformatie over deze wiki"><span>Hulp en contact</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> <a href="/wiki/Hoofdpagina" class="mw-logo"> <img class="mw-logo-icon" src="/static/images/icons/wikipedia.png" alt="" aria-hidden="true" height="50" width="50"> <span class="mw-logo-container skin-invert"> <img class="mw-logo-wordmark" alt="Wikipedia" src="/static/images/mobile/copyright/wikipedia-wordmark-en.svg" style="width: 7.5em; height: 1.125em;"> <img class="mw-logo-tagline" alt="de vrije encyclopedie" src="/static/images/mobile/copyright/wikipedia-tagline-nl.svg" width="120" height="13" style="width: 7.5em; height: 0.8125em;"> </span> </a> </div> <div class="vector-header-end"> <div id="p-search" role="search" class="vector-search-box-vue vector-search-box-collapses vector-search-box-show-thumbnail vector-search-box-auto-expand-width vector-search-box"> <a href="/wiki/Speciaal:Zoeken" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only search-toggle" title="Doorzoek Wikipedia [f]" accesskey="f"><span class="vector-icon mw-ui-icon-search mw-ui-icon-wikimedia-search"></span> <span>Zoeken</span> </a> <div class="vector-typeahead-search-container"> <div class="cdx-typeahead-search cdx-typeahead-search--show-thumbnail cdx-typeahead-search--auto-expand-width"> <form action="/w/index.php" id="searchform" class="cdx-search-input cdx-search-input--has-end-button"> <div id="simpleSearch" class="cdx-search-input__input-wrapper" data-search-loc="header-moved"> <div class="cdx-text-input cdx-text-input--has-start-icon"> <input class="cdx-text-input__input" type="search" name="search" placeholder="Doorzoek Wikipedia" aria-label="Doorzoek Wikipedia" autocapitalize="sentences" title="Doorzoek Wikipedia [f]" accesskey="f" id="searchInput" > <span class="cdx-text-input__icon cdx-text-input__start-icon"></span> </div> <input type="hidden" name="title" value="Speciaal:Zoeken"> </div> <button class="cdx-button cdx-search-input__end-button">Zoeken</button> </form> </div> </div> </div> <nav class="vector-user-links vector-user-links-wide" aria-label="Persoonlijke hulpmiddelen"> <div class="vector-user-links-main"> <div id="p-vector-user-menu-preferences" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-userpage" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <nav class="vector-appearance-landmark" aria-label="Uiterlijk"> <div id="vector-appearance-dropdown" class="vector-dropdown " title="De lettergrootte, breedte en kleur van de pagina wijzigen" > <input type="checkbox" id="vector-appearance-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-appearance-dropdown" class="vector-dropdown-checkbox " aria-label="Uiterlijk" > <label id="vector-appearance-dropdown-label" for="vector-appearance-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-appearance mw-ui-icon-wikimedia-appearance"></span> <span class="vector-dropdown-label-text">Uiterlijk</span> </label> <div class="vector-dropdown-content"> <div id="vector-appearance-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div id="p-vector-user-menu-notifications" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-overflow" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="//donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_nl.wikipedia.org&uselang=nl" class=""><span>Doneren</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Speciaal:GebruikerAanmaken&returnto=Mcdonaldisering" title="Registreer u vooral en meld u aan. Dit is echter niet verplicht." class=""><span>Account aanmaken</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Speciaal:Aanmelden&returnto=Mcdonaldisering" title="U wordt van harte uitgenodigd om aan te melden, maar dit is niet verplicht [o]" accesskey="o" class=""><span>Aanmelden</span></a> </li> </ul> </div> </div> </div> <div id="vector-user-links-dropdown" class="vector-dropdown vector-user-menu vector-button-flush-right vector-user-menu-logged-out" title="Meer opties" > <input type="checkbox" id="vector-user-links-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-user-links-dropdown" class="vector-dropdown-checkbox " aria-label="Persoonlijke hulpmiddelen" > <label id="vector-user-links-dropdown-label" for="vector-user-links-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-ellipsis mw-ui-icon-wikimedia-ellipsis"></span> <span class="vector-dropdown-label-text">Persoonlijke hulpmiddelen</span> </label> <div class="vector-dropdown-content"> <div id="p-personal" class="vector-menu mw-portlet mw-portlet-personal user-links-collapsible-item" title="Gebruikersmenu" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport" class="user-links-collapsible-item mw-list-item"><a href="//donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_nl.wikipedia.org&uselang=nl"><span>Doneren</span></a></li><li id="pt-createaccount" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Speciaal:GebruikerAanmaken&returnto=Mcdonaldisering" title="Registreer u vooral en meld u aan. Dit is echter niet verplicht."><span class="vector-icon mw-ui-icon-userAdd mw-ui-icon-wikimedia-userAdd"></span> <span>Account aanmaken</span></a></li><li id="pt-login" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Speciaal:Aanmelden&returnto=Mcdonaldisering" title="U wordt van harte uitgenodigd om aan te melden, maar dit is niet verplicht [o]" accesskey="o"><span class="vector-icon mw-ui-icon-logIn mw-ui-icon-wikimedia-logIn"></span> <span>Aanmelden</span></a></li> </ul> </div> </div> <div id="p-user-menu-anon-editor" class="vector-menu mw-portlet mw-portlet-user-menu-anon-editor" > <div class="vector-menu-heading"> Pagina's voor uitgelogde redacteuren <a href="/wiki/Help:Inleiding" aria-label="Meer leren over bewerken"><span>meer lezen</span></a> </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-anoncontribs" class="mw-list-item"><a href="/wiki/Speciaal:MijnBijdragen" title="Bijdragen IP-adres [y]" accesskey="y"><span>Bijdragen</span></a></li><li id="pt-anontalk" class="mw-list-item"><a href="/wiki/Speciaal:MijnOverleg" title="Overlegpagina van de anonieme gebruiker van dit IP-adres [n]" accesskey="n"><span>Overleg</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Inhoud" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Inhoud</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">naar zijbalk verplaatsen</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">verbergen</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">Top</div> </a> </li> <li id="toc-Voorbeelden" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Voorbeelden"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>Voorbeelden</span> </div> </a> <ul id="toc-Voorbeelden-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Efficiëntie" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Efficiëntie"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Efficiëntie</span> </div> </a> <ul id="toc-Efficiëntie-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Voorspelbaarheid" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Voorspelbaarheid"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Voorspelbaarheid</span> </div> </a> <ul id="toc-Voorspelbaarheid-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Berekenbaarheid" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Berekenbaarheid"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Berekenbaarheid</span> </div> </a> <ul id="toc-Berekenbaarheid-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Beheersbaarheid" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Beheersbaarheid"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Beheersbaarheid</span> </div> </a> <ul id="toc-Beheersbaarheid-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Alleen_een_model" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Alleen_een_model"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Alleen een model</span> </div> </a> <ul id="toc-Alleen_een_model-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Zie_ook" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Zie_ook"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>Zie ook</span> </div> </a> <ul id="toc-Zie_ook-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Externe_link" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Externe_link"> <div class="vector-toc-text"> <span class="vector-toc-numb">8</span> <span>Externe link</span> </div> </a> <ul id="toc-Externe_link-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Inhoud" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Inhoudsopgave omschakelen" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Inhoudsopgave omschakelen</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Mcdonaldisering</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Ga naar een artikel in een andere taal. Beschikbaar in 24 talen" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-24" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">24 talen</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D9%85%D8%A7%D9%83%D8%AF%D9%88%D9%86%D8%A7%D9%84%D8%AF%D9%8A%D8%A9" title="ماكدونالدية – Arabisch" lang="ar" hreflang="ar" data-title="ماكدونالدية" data-language-autonym="العربية" data-language-local-name="Arabisch" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/McDonaldla%C5%9Fma" title="McDonaldlaşma – Azerbeidzjaans" lang="az" hreflang="az" data-title="McDonaldlaşma" data-language-autonym="Azərbaycanca" data-language-local-name="Azerbeidzjaans" class="interlanguage-link-target"><span>Azərbaycanca</span></a></li><li class="interlanguage-link interwiki-bg mw-list-item"><a href="https://bg.wikipedia.org/wiki/%D0%9C%D0%B0%D0%BA%D0%B4%D0%BE%D0%BD%D0%B0%D0%BB%D0%B4%D0%B8%D0%B7%D0%B0%D1%86%D0%B8%D1%8F" title="Макдоналдизация – Bulgaars" lang="bg" hreflang="bg" data-title="Макдоналдизация" data-language-autonym="Български" data-language-local-name="Bulgaars" class="interlanguage-link-target"><span>Български</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Mcdonaldizace" title="Mcdonaldizace – Tsjechisch" lang="cs" hreflang="cs" data-title="Mcdonaldizace" data-language-autonym="Čeština" data-language-local-name="Tsjechisch" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/McDonaldisierung" title="McDonaldisierung – Duits" lang="de" hreflang="de" data-title="McDonaldisierung" data-language-autonym="Deutsch" data-language-local-name="Duits" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-en mw-list-item"><a href="https://en.wikipedia.org/wiki/McDonaldization" title="McDonaldization – Engels" lang="en" hreflang="en" data-title="McDonaldization" data-language-autonym="English" data-language-local-name="Engels" class="interlanguage-link-target"><span>English</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/McDonaldizaci%C3%B3n" title="McDonaldización – Spaans" lang="es" hreflang="es" data-title="McDonaldización" data-language-autonym="Español" data-language-local-name="Spaans" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D9%85%DA%A9%E2%80%8C%D8%AF%D9%88%D9%86%D8%A7%D9%84%D8%AF%DB%8C_%D8%B4%D8%AF%D9%86" title="مک‌دونالدی شدن – Perzisch" lang="fa" hreflang="fa" data-title="مک‌دونالدی شدن" data-language-autonym="فارسی" data-language-local-name="Perzisch" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Mcdonaldisaatio" title="Mcdonaldisaatio – Fins" lang="fi" hreflang="fi" data-title="Mcdonaldisaatio" data-language-autonym="Suomi" data-language-local-name="Fins" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/McDonaldisation" title="McDonaldisation – Frans" lang="fr" hreflang="fr" data-title="McDonaldisation" data-language-autonym="Français" data-language-local-name="Frans" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/McDonaldisasi" title="McDonaldisasi – Indonesisch" lang="id" hreflang="id" data-title="McDonaldisasi" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesisch" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-is mw-list-item"><a href="https://is.wikipedia.org/wiki/McDonaldsv%C3%A6%C3%B0ing" title="McDonaldsvæðing – IJslands" lang="is" hreflang="is" data-title="McDonaldsvæðing" data-language-autonym="Íslenska" data-language-local-name="IJslands" class="interlanguage-link-target"><span>Íslenska</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/McDonaldizzazione" title="McDonaldizzazione – Italiaans" lang="it" hreflang="it" data-title="McDonaldizzazione" data-language-autonym="Italiano" data-language-local-name="Italiaans" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%83%9E%E3%82%AF%E3%83%89%E3%83%8A%E3%83%AB%E3%83%89%E5%8C%96" title="マクドナルド化 – Japans" lang="ja" hreflang="ja" data-title="マクドナルド化" data-language-autonym="日本語" data-language-local-name="Japans" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EB%A7%A5%EB%8F%84%EB%82%A0%EB%94%94%EC%A0%9C%EC%9D%B4%EC%85%98" title="맥도날디제이션 – Koreaans" lang="ko" hreflang="ko" data-title="맥도날디제이션" data-language-autonym="한국어" data-language-local-name="Koreaans" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Makdonaldyzacja" title="Makdonaldyzacja – Pools" lang="pl" hreflang="pl" data-title="Makdonaldyzacja" data-language-autonym="Polski" data-language-local-name="Pools" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/McDonaldiza%C3%A7%C3%A3o" title="McDonaldização – Portugees" lang="pt" hreflang="pt" data-title="McDonaldização" data-language-autonym="Português" data-language-local-name="Portugees" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/%D0%9C%D0%B0%D0%BA%D0%B4%D0%BE%D0%BD%D0%B0%D0%BB%D1%8C%D0%B4%D0%B8%D0%B7%D0%B0%D1%86%D0%B8%D1%8F" title="Макдональдизация – Russisch" lang="ru" hreflang="ru" data-title="Макдональдизация" data-language-autonym="Русский" data-language-local-name="Russisch" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-sr mw-list-item"><a href="https://sr.wikipedia.org/wiki/Makdonaldizacija" title="Makdonaldizacija – Servisch" lang="sr" hreflang="sr" data-title="Makdonaldizacija" data-language-autonym="Српски / srpski" data-language-local-name="Servisch" class="interlanguage-link-target"><span>Српски / srpski</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/McDonaldisering" title="McDonaldisering – Zweeds" lang="sv" hreflang="sv" data-title="McDonaldisering" data-language-autonym="Svenska" data-language-local-name="Zweeds" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/McDonaldla%C5%9Fma" title="McDonaldlaşma – Turks" lang="tr" hreflang="tr" data-title="McDonaldlaşma" data-language-autonym="Türkçe" data-language-local-name="Turks" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%9C%D0%B0%D0%BA%D0%B4%D0%BE%D0%BD%D0%B0%D0%BB%D1%8C%D0%B4%D0%B8%D0%B7%D0%B0%D1%86%D1%96%D1%8F" title="Макдональдизація – Oekraïens" lang="uk" hreflang="uk" data-title="Макдональдизація" data-language-autonym="Українська" data-language-local-name="Oekraïens" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E9%BA%A5%E7%95%B6%E5%8B%9E%E5%8C%96" title="麥當勞化 – Chinees" lang="zh" hreflang="zh" data-title="麥當勞化" data-language-autonym="中文" data-language-local-name="Chinees" class="interlanguage-link-target"><span>中文</span></a></li><li class="interlanguage-link interwiki-zh-min-nan mw-list-item"><a href="https://zh-min-nan.wikipedia.org/wiki/McDonald-ho%C3%A0" title="McDonald-hoà – Minnanyu" lang="nan" hreflang="nan" data-title="McDonald-hoà" data-language-autonym="閩南語 / Bân-lâm-gú" data-language-local-name="Minnanyu" class="interlanguage-link-target"><span>閩南語 / Bân-lâm-gú</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q1517005#sitelinks-wikipedia" title="Taalkoppelingen bewerken" class="wbc-editpage">Koppelingen bewerken</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Naamruimten"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Mcdonaldisering" title="Inhoudspagina bekijken [c]" accesskey="c"><span>Artikel</span></a></li><li id="ca-talk" class="new vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Overleg:Mcdonaldisering&action=edit&redlink=1" rel="discussion" class="new" title="Overleg over deze pagina (de pagina bestaat niet) [t]" accesskey="t"><span>Overleg</span></a></li> </ul> </div> </div> <div id="vector-variants-dropdown" class="vector-dropdown emptyPortlet" > <input type="checkbox" id="vector-variants-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-variants-dropdown" class="vector-dropdown-checkbox " aria-label="Taalvariant wijzigen" > <label id="vector-variants-dropdown-label" for="vector-variants-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">Nederlands</span> </label> <div class="vector-dropdown-content"> <div id="p-variants" class="vector-menu mw-portlet mw-portlet-variants emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> </div> </div> </nav> </div> <div id="right-navigation" class="vector-collapsible"> <nav aria-label="Weergaven"> <div id="p-views" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-views" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-view" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Mcdonaldisering"><span>Lezen</span></a></li><li id="ca-ve-edit" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Mcdonaldisering&veaction=edit" title="Deze pagina bewerken [v]" accesskey="v"><span>Bewerken</span></a></li><li id="ca-edit" class="collapsible vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Mcdonaldisering&action=edit" title="Broncode van deze pagina bewerken [e]" accesskey="e"><span>Brontekst bewerken</span></a></li><li id="ca-history" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Mcdonaldisering&action=history" title="Eerdere versies van deze pagina [h]" accesskey="h"><span>Geschiedenis weergeven</span></a></li> </ul> </div> </div> </nav> <nav class="vector-page-tools-landmark" aria-label="Paginahulpmiddelen"> <div id="vector-page-tools-dropdown" class="vector-dropdown vector-page-tools-dropdown" > <input type="checkbox" id="vector-page-tools-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-tools-dropdown" class="vector-dropdown-checkbox " aria-label="Hulpmiddelen" > <label id="vector-page-tools-dropdown-label" for="vector-page-tools-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">Hulpmiddelen</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-tools-unpinned-container" class="vector-unpinned-container"> <div id="vector-page-tools" class="vector-page-tools vector-pinnable-element"> <div class="vector-pinnable-header vector-page-tools-pinnable-header vector-pinnable-header-unpinned" data-feature-name="page-tools-pinned" data-pinnable-element-id="vector-page-tools" data-pinned-container-id="vector-page-tools-pinned-container" data-unpinned-container-id="vector-page-tools-unpinned-container" > <div class="vector-pinnable-header-label">Hulpmiddelen</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-page-tools.pin">naar zijbalk verplaatsen</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-page-tools.unpin">verbergen</button> </div> <div id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="Meer opties" > <div class="vector-menu-heading"> Handelingen </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-more-view" class="selected vector-more-collapsible-item mw-list-item"><a href="/wiki/Mcdonaldisering"><span>Lezen</span></a></li><li id="ca-more-ve-edit" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Mcdonaldisering&veaction=edit" title="Deze pagina bewerken [v]" accesskey="v"><span>Bewerken</span></a></li><li id="ca-more-edit" class="collapsible vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Mcdonaldisering&action=edit" title="Broncode van deze pagina bewerken [e]" accesskey="e"><span>Brontekst bewerken</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Mcdonaldisering&action=history"><span>Geschiedenis weergeven</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> Algemeen </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Speciaal:VerwijzingenNaarHier/Mcdonaldisering" title="Lijst met alle pagina's die naar deze pagina verwijzen [j]" accesskey="j"><span>Links naar deze pagina</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/Speciaal:RecenteWijzigingenGelinkt/Mcdonaldisering" rel="nofollow" title="Recente wijzigingen in pagina's waar deze pagina naar verwijst [k]" accesskey="k"><span>Gerelateerde wijzigingen</span></a></li><li id="t-upload" class="mw-list-item"><a href="//commons.wikimedia.org/wiki/Special:UploadWizard?uselang=nl" title="Bestanden uploaden [u]" accesskey="u"><span>Bestand uploaden</span></a></li><li id="t-specialpages" class="mw-list-item"><a href="/wiki/Speciaal:SpecialePaginas" title="Lijst met alle speciale pagina's [q]" accesskey="q"><span>Speciale pagina's</span></a></li><li id="t-permalink" class="mw-list-item"><a href="/w/index.php?title=Mcdonaldisering&oldid=63217234" title="Permanente koppeling naar deze versie van deze pagina"><span>Permanente koppeling</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=Mcdonaldisering&action=info" title="Meer informatie over deze pagina"><span>Paginagegevens</span></a></li><li id="t-cite" class="mw-list-item"><a href="/w/index.php?title=Speciaal:Citeren&page=Mcdonaldisering&id=63217234&wpFormIdentifier=titleform" title="Informatie over hoe u deze pagina kunt citeren"><span>Deze pagina citeren</span></a></li><li id="t-urlshortener" class="mw-list-item"><a href="/w/index.php?title=Speciaal:UrlShortener&url=https%3A%2F%2Fnl.wikipedia.org%2Fwiki%2FMcdonaldisering"><span>Verkorte URL verkrijgen</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=Speciaal:QrCode&url=https%3A%2F%2Fnl.wikipedia.org%2Fwiki%2FMcdonaldisering"><span>QR-code downloaden</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" > <div class="vector-menu-heading"> Afdrukken/exporteren </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-create_a_book" class="mw-list-item"><a href="/w/index.php?title=Speciaal:Boek&bookcmd=book_creator&referer=Mcdonaldisering"><span>Boek aanmaken</span></a></li><li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=Speciaal:DownloadAsPdf&page=Mcdonaldisering&action=show-download-screen"><span>Downloaden als PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=Mcdonaldisering&printable=yes" title="Printvriendelijke versie van deze pagina [p]" accesskey="p"><span>Afdrukversie</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects" > <div class="vector-menu-heading"> In andere projecten </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-wikibase" class="wb-otherproject-link wb-otherproject-wikibase-dataitem mw-list-item"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q1517005" title="Koppeling naar item in verbonden gegevensrepository [g]" accesskey="g"><span>Wikidata-item</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="Paginahulpmiddelen"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="Uiterlijk"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Uiterlijk</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">naar zijbalk verplaatsen</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">verbergen</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">Uit Wikipedia, de vrije encyclopedie</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="nl" dir="ltr"><p><b>Mcdonaldisering</b> is een begrip dat geïntroduceerd is door de Amerikaanse <a href="/wiki/Socioloog" class="mw-redirect" title="Socioloog">socioloog</a> <a href="/wiki/George_Ritzer" title="George Ritzer">George Ritzer</a> (1940) in <i>The McDonaldization of society</i> (1993). Het verwijst naar de toenemende mate van standaardisering van productie- en distributieprocessen en rationalisering van de samenleving. </p><p>De vorm van rationalisering die Ritzer beschrijft is gericht op efficiëntie, voorspelbaarheid, berekenbaarheid en beheersbaarheid. Hij illustreert ieder kenmerk aan de hand van McDonald’s. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Voorbeelden">Voorbeelden</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Mcdonaldisering&veaction=edit&section=1" title="Bewerk dit kopje: Voorbeelden" class="mw-editsection-visualeditor"><span>bewerken</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Mcdonaldisering&action=edit&section=1" title="De broncode bewerken van de sectie: Voorbeelden"><span>brontekst bewerken</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Ritzer heeft een voorbeeld genomen aan het werk van <a href="/wiki/Max_Weber_(socioloog)" title="Max Weber (socioloog)">Max Weber</a> (1864-1920) met betrekking tot rationalisering: het proces waarbij de emotionele en traditionele denkwijze wordt vervangen door een rationele. Weber gebruikte indertijd de <a href="/wiki/Bureaucratie" title="Bureaucratie">bureaucratie</a> als voorbeeld van een formeel rationeel systeem dat weliswaar efficiënt is, maar op den duur een dehumaniserend effect heeft. Ritzer gebruikt een meer hedendaagse <a href="/wiki/Metafoor" title="Metafoor">metafoor</a>: de <a href="/wiki/McDonald%27s" title="McDonald's">McDonald's</a>-organisatie. </p> <div class="mw-heading mw-heading2"><h2 id="Efficiëntie"><span id="Effici.C3.ABntie"></span>Efficiëntie</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Mcdonaldisering&veaction=edit&section=2" title="Bewerk dit kopje: Efficiëntie" class="mw-editsection-visualeditor"><span>bewerken</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Mcdonaldisering&action=edit&section=2" title="De broncode bewerken van de sectie: Efficiëntie"><span>brontekst bewerken</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/Bestand:McDonalds_in_St_Petersburg_2004.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a2/McDonalds_in_St_Petersburg_2004.JPG/290px-McDonalds_in_St_Petersburg_2004.JPG" decoding="async" width="290" height="218" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a2/McDonalds_in_St_Petersburg_2004.JPG/435px-McDonalds_in_St_Petersburg_2004.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a2/McDonalds_in_St_Petersburg_2004.JPG/580px-McDonalds_in_St_Petersburg_2004.JPG 2x" data-file-width="2048" data-file-height="1536" /></a><figcaption>McDonald's: op veel plekken in de wereld herkenbaar (hier een vestiging in <a href="/wiki/Sint-Petersburg" title="Sint-Petersburg">Sint-Petersburg</a> in 2004).</figcaption></figure> <p>Het eerste kenmerk <i>efficiëntie</i> heeft betrekking op de stappen die McDonald’s heeft genomen om het productieproces en verkoopproces zo efficiënt mogelijk te laten verlopen. Een voorbeeld is de '<a href="/wiki/Drive-in" title="Drive-in">drive-through</a>', die het mogelijk maakt om vanuit de auto te bestellen. Klanten hoeven hierdoor niet hun auto te parkeren en naar binnen te gaan om aan een van de loketten een bestelling te doen. Het principe van zelfbediening spaart tijd, moeite en geld uit aan bedienend personeel. Het beperkte menu draagt bij aan de doelmatigheid in de keuken. Tot slot zijn de <a href="/wiki/Fastfood" title="Fastfood">fastfood</a>-producten zelf aangepast voor efficiënte consumptie: McNuggets zijn makkelijker met de hand te eten dan bijvoorbeeld delen van een gegrilde kip. </p> <div class="mw-heading mw-heading2"><h2 id="Voorspelbaarheid">Voorspelbaarheid</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Mcdonaldisering&veaction=edit&section=3" title="Bewerk dit kopje: Voorspelbaarheid" class="mw-editsection-visualeditor"><span>bewerken</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Mcdonaldisering&action=edit&section=3" title="De broncode bewerken van de sectie: Voorspelbaarheid"><span>brontekst bewerken</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><i>Voorspelbaarheid</i> heeft binnen McDonald’s betrekking op de uniformiteit van het productie- en het verkoopproces. In iedere McDonald’s vestiging, waar ook ter wereld, heersen dezelfde kledingvoorschriften en worden dezelfde standaarden voor dienstverlening gehanteerd. De fastfoodmenu’s zijn van land tot land vrijwel identiek. Een Big Mac is in <a href="/wiki/New_York_(stad)" title="New York (stad)">New York</a>, <a href="/wiki/Amsterdam" title="Amsterdam">Amsterdam</a> en <a href="/wiki/Beijing" class="mw-redirect" title="Beijing">Beijing</a> precies hetzelfde. </p> <div class="mw-heading mw-heading2"><h2 id="Berekenbaarheid">Berekenbaarheid</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Mcdonaldisering&veaction=edit&section=4" title="Bewerk dit kopje: Berekenbaarheid" class="mw-editsection-visualeditor"><span>bewerken</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Mcdonaldisering&action=edit&section=4" title="De broncode bewerken van de sectie: Berekenbaarheid"><span>brontekst bewerken</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Het derde kenmerk <i>berekenbaarheid</i> komt tot uitdrukking door de nadruk op kwantiteit. Het relatieve prijsvoordeel van grote porties is daar een voorbeeld van. Je ziet het ook terug in het feit dat er weinig aandacht wordt besteed aan smaak en kwaliteit van het product; er bestaat wel een ‘Big’ Mac maar niet zoiets als een ‘Delicious’ of een ‘Good’ Mac. </p> <div class="mw-heading mw-heading2"><h2 id="Beheersbaarheid">Beheersbaarheid</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Mcdonaldisering&veaction=edit&section=5" title="Bewerk dit kopje: Beheersbaarheid" class="mw-editsection-visualeditor"><span>bewerken</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Mcdonaldisering&action=edit&section=5" title="De broncode bewerken van de sectie: Beheersbaarheid"><span>brontekst bewerken</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Het laatste kenmerk <i>beheersbaarheid</i> wordt bereikt door gebruik van computers en machines. Dit betekent een zo groot mogelijke beperking van noodzakelijke handelingen waardoor eenvoudig en routinematige arbeid ontstaat dat zonder probleem door ongeschoold en laagbetaalde arbeidskrachten kan worden uitgevoerd. Het zijn niet de bedrijfsleiders, maar de machines die controle uitoefenen op de werknemers. De automatische sturing met standaardmaten zorgen dat drinkbekers gevuld worden met de juiste hoeveelheid frisdrank en frituurmandjes automatisch uit de olie worden opgelicht als de frietjes klaar zijn voor consumptie. </p> <div class="mw-heading mw-heading2"><h2 id="Alleen_een_model">Alleen een model</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Mcdonaldisering&veaction=edit&section=6" title="Bewerk dit kopje: Alleen een model" class="mw-editsection-visualeditor"><span>bewerken</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Mcdonaldisering&action=edit&section=6" title="De broncode bewerken van de sectie: Alleen een model"><span>brontekst bewerken</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>McDonald’s staat alleen maar model voor het rationaliseringsproces dat Ritzer mcdonaldisering noemt, maar dat hij ook in andere takken van productie, distributie en consumptie signaleert. Zijn boek <i>The McDonaldization of society</i> (1993) moet dus niet gelezen worden als een aanklacht tegen McDonald’s-restaurants op zich. </p> <div class="mw-heading mw-heading2"><h2 id="Zie_ook">Zie ook</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Mcdonaldisering&veaction=edit&section=7" title="Bewerk dit kopje: Zie ook" class="mw-editsection-visualeditor"><span>bewerken</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Mcdonaldisering&action=edit&section=7" title="De broncode bewerken van de sectie: Zie ook"><span>brontekst bewerken</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Disneyficatie" title="Disneyficatie">Disneyficatie</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="Externe_link">Externe link</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Mcdonaldisering&veaction=edit&section=8" title="Bewerk dit kopje: Externe link" class="mw-editsection-visualeditor"><span>bewerken</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Mcdonaldisering&action=edit&section=8" title="De broncode bewerken van de sectie: Externe link"><span>brontekst bewerken</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="http://www.bsos.umd.edu/socy/ritzer/">Ritzers homepage</a></li></ul>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Overgenomen van "<a dir="ltr" href="https://nl.wikipedia.org/w/index.php?title=Mcdonaldisering&oldid=63217234">https://nl.wikipedia.org/w/index.php?title=Mcdonaldisering&oldid=63217234</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Categorie:Alles" title="Categorie:Alles">Categorieën</a>: <ul><li><a href="/wiki/Categorie:Mondialisering" title="Categorie:Mondialisering">Mondialisering</a></li><li><a href="/wiki/Categorie:Marketing_en_verkoop" title="Categorie:Marketing en verkoop">Marketing en verkoop</a></li><li><a href="/wiki/Categorie:Sociologie" title="Categorie:Sociologie">Sociologie</a></li><li><a href="/wiki/Categorie:McDonald%27s" title="Categorie:McDonald's">McDonald's</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> Deze pagina is voor het laatst bewerkt op 31 okt 2022 om 22:01.</li> <li id="footer-info-copyright">De tekst is beschikbaar onder de licentie <a rel="nofollow" class="external text" href="//creativecommons.org/licenses/by-sa/4.0/deed.nl">Creative Commons Naamsvermelding/Gelijk delen</a>, er kunnen aanvullende voorwaarden van toepassing zijn. Zie de <a class="external text" href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Terms_of_Use/nl">gebruiksvoorwaarden</a> voor meer informatie.<br /> Wikipedia® is een geregistreerd handelsmerk van de <a rel="nofollow" class="external text" href="https://www.wikimediafoundation.org">Wikimedia Foundation, Inc.</a>, een organisatie zonder winstoogmerk.</li> </ul> <ul id="footer-places"> <li id="footer-places-privacy"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy">Privacybeleid</a></li> <li id="footer-places-about"><a href="/wiki/Wikipedia">Over Wikipedia</a></li> <li id="footer-places-disclaimers"><a href="/wiki/Wikipedia:Algemeen_voorbehoud">Disclaimers</a></li> <li id="footer-places-wm-codeofconduct"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Universal_Code_of_Conduct">Gedragscode</a></li> <li id="footer-places-developers"><a href="https://developer.wikimedia.org">Ontwikkelaars</a></li> <li id="footer-places-statslink"><a href="https://stats.wikimedia.org/#/nl.wikipedia.org">Statistieken</a></li> <li id="footer-places-cookiestatement"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Cookie_statement">Cookieverklaring</a></li> <li id="footer-places-mobileview"><a href="//nl.m.wikipedia.org/w/index.php?title=Mcdonaldisering&mobileaction=toggle_view_mobile" class="noprint stopMobileRedirectToggle">Mobiele weergave</a></li> </ul> <ul id="footer-icons" class="noprint"> <li id="footer-copyrightico"><a href="https://wikimediafoundation.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><img src="/static/images/footer/wikimedia-button.svg" width="84" height="29" alt="Wikimedia Foundation" loading="lazy"></a></li> <li id="footer-poweredbyico"><a href="https://www.mediawiki.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><img src="/w/resources/assets/poweredby_mediawiki.svg" alt="Powered by MediaWiki" width="88" height="31" loading="lazy"></a></li> </ul> </footer> </div> </div> </div> <div class="vector-settings" id="p-dock-bottom"> <ul></ul> </div><script>(RLQ=window.RLQ||[]).push(function(){mw.config.set({"wgHostname":"mw-web.codfw.main-57488d5c7d-nbwhc","wgBackendResponseTime":165,"wgPageParseReport":{"limitreport":{"cputime":"0.015","walltime":"0.021","ppvisitednodes":{"value":37,"limit":1000000},"postexpandincludesize":{"value":0,"limit":2097152},"templateargumentsize":{"value":0,"limit":2097152},"expansiondepth":{"value":2,"limit":100},"expensivefunctioncount":{"value":0,"limit":500},"unstrip-depth":{"value":0,"limit":20},"unstrip-size":{"value":0,"limit":5000000},"entityaccesscount":{"value":0,"limit":400},"timingprofile":["100.00% 0.000 1 -total"]},"cachereport":{"origin":"mw-web.codfw.main-6758955c5d-wqj2h","timestamp":"20241031145549","ttl":2592000,"transientcontent":false}}});});</script> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"Article","name":"Mcdonaldisering","url":"https:\/\/nl.wikipedia.org\/wiki\/Mcdonaldisering","sameAs":"http:\/\/www.wikidata.org\/entity\/Q1517005","mainEntity":"http:\/\/www.wikidata.org\/entity\/Q1517005","author":{"@type":"Organization","name":"Bijdragers aan Wikimedia-projecten"},"publisher":{"@type":"Organization","name":"Wikimedia Foundation, Inc.","logo":{"@type":"ImageObject","url":"https:\/\/www.wikimedia.org\/static\/images\/wmf-hor-googpub.png"}},"datePublished":"2005-07-28T08:49:44Z","dateModified":"2022-10-31T21:01:57Z","headline":"boek"}</script> </body> </html>