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20.6878L16.7763 21.0713L16.3994 20.6826L14.7744 19.0069L14.4022 18.623L14.7877 18.2525L16.4583 16.6466L9.41846 16.6466L8.8861 16.6466L8.8861 16.1142L8.8861 13.7783L8.8861 13.246L9.41846 13.246L16.3961 13.246L14.7866 11.6897L14.4033 11.3192L14.7744 10.9364L16.3994 9.26068L16.7769 8.87134L17.1592 9.25604L22.4742 14.6049L22.8476 14.9807L22.4736 15.3559L17.1586 20.6878Z" fill="currentColor" stroke="white" stroke-width="1.06472"/> </svg> </a> </div> </div> </div> <div class="default-post-single-header__progress-bar-wrapper position-absolute bg-light-grey"> <div class="default-post-single-header__progress-bar position-absolute js-progress-bar"></div> </div> </div> <div class="bg-light-grey-2 c-py-only-7"> <div class="container"> <div class="row"> <div class="col-xl-10 offset-xl-1 col-xxl-9 offset-xxl-2"> <h1 class="font-size-32-68">Marketing with Memes, Gifs, & Emojis: The Definitive 2024 Guide</h1> <ul class="list-unstyled c-mr-5 c-mt-6"> <li class="d-inline-flex line-height-1-3 c-mr-only-2 c-mt-3"> <a href="https://nogood.io/category/content-marketing/" class="d-block font-size-14 line-height-1 font-weight-medium c-px-only-3 c-py-only-2 bg-dark-grey rounded text-white text-hover-primary">Content Marketing</a> </li> </ul> </div> <div class="col-xl-10 offset-xl-1 col-xxl-8 offset-xxl-2"> <p class="c-mt-only-6 font-size-18 line-height-1-5"> Enhance audience engagement using memes, emojis, and GIFs. Discover strategies for authentic relatability in your marketing. </p> <div class="d-sm-flex flex-wrap align-items-stretch font-size-14 line-height-1-2 font-weight-medium overflow-hidden"> <span class="default-post-single__date position-relative c-pl-sm-only-4 c-mt-only-6 d-flex align-items-center order-sm-2">Feb 1, 2021</span> <div class="d-flex justify-content-start c-mt-only-6 order-sm-1"> <div class="d-flex justify-content-start align-items-center c-mr-only-4"> <img width="160" height="167" src="https://nogood.io/wp-content/uploads/2021/05/lex-160x167.jpg" class="single-post-preview__author-image rounded-circle d-block h-auto c-mr-only-2" alt="" decoding="async" srcset="https://nogood.io/wp-content/uploads/2021/05/lex-160x167.jpg 160w, https://nogood.io/wp-content/uploads/2021/05/lex-700x732.jpg 700w, https://nogood.io/wp-content/uploads/2021/05/lex-540x565.jpg 540w, https://nogood.io/wp-content/uploads/2021/05/lex-320x335.jpg 320w, https://nogood.io/wp-content/uploads/2021/05/lex.jpg 810w" sizes="(max-width: 160px) 100vw, 160px" />  <a class="text-hover-secondary" href="https://nogood.io/author/lex/">Lex<br>Willis</a> </div> </div> </div> </div> </div> </div> </div> <div class="container"> <div class="row"> <div class="col-lg-3 c-mt-7"> <div class="default-post-single__left-sidebar position-sticky"> <div id="sticky-sidebar"> <style></style> <div id="wpj-jtoc" class="wpj-jtoc wpj-jtoc--main --jtoc-theme-none --jtoc-title-align-left --jtoc-toggle-icon-std --jtoc-toggle-position-right --jtoc-header-as-toggle --jtoc-headings-full-row-clickable --jtoc-has-custom-styles --jtoc-is-folded --jtoc-animate" >  <div class="wpj-jtoc--toc " > <div class="wpj-jtoc--header"> <div class="wpj-jtoc--header-main"> <div class="wpj-jtoc--title"> <span class="wpj-jtoc--title-label">Table of contents</span> </div> <div class="wpj-jtoc--toggle-wrap"> <div class="wpj-jtoc--toggle-icon"> <div class="wpj-jtoc--toggle-opened"><i class="gg-math-minus"></i></div> <div class="wpj-jtoc--toggle-closed"><i class="gg-math-plus"></i></div> </div> </div> </div> </div> <div class="wpj-jtoc--body"> <nav class="wpj-jtoc--nav"> <ol class="wpj-jtoc--items"><li class="wpj-jtoc--item --jtoc-h2"> <div class="wpj-jtoc--item-content" data-depth="2"> <a href="#using-memes-in-marketing" title="Using Memes in Marketing" data-numeration="1" >Using Memes in Marketing</a> </div> <ol class="wpj-jtoc--items"><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#what-is-a-meme" title="What is a Meme?" data-numeration="1.1" >What is a Meme?</a> </div> </li><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#marketers-brands-whove-used-memes-well" title="Marketers & Brands Who’ve Used Memes Well" data-numeration="1.2" >Marketers & Brands Who’ve Used Memes Well</a> </div> <ol class="wpj-jtoc--items"><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#on-instagram" title="On Instagram:" data-numeration="1.2.1" >On Instagram:</a> </div> </li><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#recess" title="Recess" data-numeration="1.2.2" >Recess</a> </div> </li><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#gucci" title="Gucci" data-numeration="1.2.3" >Gucci</a> </div> </li><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#section_1" title="" data-numeration="1.2.4" ></a> </div> </li><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#barkbox" title="BarkBox" data-numeration="1.2.5" >BarkBox</a> </div> </li><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#on-twitter" title="On Twitter:" data-numeration="1.2.6" >On Twitter:</a> </div> </li><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#popeyes" title="Popeyes" data-numeration="1.2.7" >Popeyes</a> </div> </li></ol></li><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#section_2" title="" data-numeration="1.3" ></a> </div> </li><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#section_3" title=" " data-numeration="1.4" > </a> </div> </li><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#marketers-who-didnt-use-memes-well" title="Marketers Who Didn’t Use Memes Well.." data-numeration="1.5" >Marketers Who Didn’t Use Memes Well..</a> </div> <ol class="wpj-jtoc--items"><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#michael-bloomberg" title="Michael Bloomberg" data-numeration="1.5.1" >Michael Bloomberg</a> </div> </li></ol></li><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#how-to-create-memes-for-your-brand" title="How to Create Memes for your brand" data-numeration="1.6" >How to Create Memes for your brand</a> </div> </li></ol></li><li class="wpj-jtoc--item --jtoc-h2"> <div class="wpj-jtoc--item-content" data-depth="2"> <a href="#using-gifs-in-marketing" title="Using Gifs in Marketing" data-numeration="2" >Using Gifs in Marketing</a> </div> <ol class="wpj-jtoc--items"><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#section_4" title=" " data-numeration="2.1" > </a> </div> </li><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#what-is-a-gif" title="What is a Gif?" data-numeration="2.2" >What is a Gif?</a> </div> </li><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#marketers-brands-whove-used-gifs-well" title="Marketers & Brands Who’ve Used Gifs Well" data-numeration="2.3" >Marketers & Brands Who’ve Used Gifs Well</a> </div> <ol class="wpj-jtoc--items"><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#in-email" title="In Email:" data-numeration="2.3.1" >In Email:</a> </div> </li><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#kate-spade" title="Kate Spade" data-numeration="2.3.2" >Kate Spade</a> </div> </li><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#section_5" title="" data-numeration="2.3.3" ></a> </div> </li><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#lyft" title="Lyft" data-numeration="2.3.4" >Lyft</a> </div> </li><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#boden" title="Boden" data-numeration="2.3.5" >Boden</a> </div> </li><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#section_6" title="" data-numeration="2.3.6" ></a> </div> </li><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#on-instagram_1" title="On Instagram:" data-numeration="2.3.7" >On Instagram:</a> </div> </li><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#section_7" title="" data-numeration="2.3.8" ></a> </div> </li><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#section_8" title=" " data-numeration="2.3.9" > </a> </div> </li></ol></li></ol></li><li class="wpj-jtoc--item --jtoc-h2"> <div class="wpj-jtoc--item-content" data-depth="2"> <a href="#using-emojis-in-marketing" title="Using Emojis in Marketing" data-numeration="3" >Using Emojis in Marketing</a> </div> <ol class="wpj-jtoc--items"><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#section_9" title=" " data-numeration="3.1" > </a> </div> </li><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#what-is-an-emoji" title="What is an Emoji?" data-numeration="3.2" >What is an Emoji?</a> </div> </li><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#emoji-usage-statistics" title="Emoji Usage Statistics" data-numeration="3.3" >Emoji Usage Statistics</a> </div> </li><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#3-ways-using-emojis-can-help-your-messaging" title="3 Ways Using Emojis Can Help Your Messaging" data-numeration="3.4" >3 Ways Using Emojis Can Help Your Messaging</a> </div> <ol class="wpj-jtoc--items"><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#boosts-memory" title="Boosts Memory" data-numeration="3.4.1" >Boosts Memory</a> </div> </li><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#saves-space" title="Saves Space " data-numeration="3.4.2" >Saves Space </a> </div> </li><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#seems-friendlier" title="Seems Friendlier " data-numeration="3.4.3" >Seems Friendlier </a> </div> </li></ol></li><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#3-tips-on-how-to-use-emojis-in-marketing" title="3 Tips on How To Use Emojis in Marketing" data-numeration="3.5" >3 Tips on How To Use Emojis in Marketing</a> </div> <ol class="wpj-jtoc--items"><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#cater-to-your-audience" title="Cater to Your Audience" data-numeration="3.5.1" >Cater to Your Audience</a> </div> </li><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#match-the-subject-sentiment" title="Match the Subject & Sentiment " data-numeration="3.5.2" >Match the Subject & Sentiment </a> </div> </li><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#check-the-user-experience-by-email-provider" title="Check the User Experience by Email Provider " data-numeration="3.5.3" >Check the User Experience by Email Provider </a> </div> </li></ol></li><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#section_10" title="" data-numeration="3.6" ></a> </div> </li><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#section_11" title="" data-numeration="3.7" ></a> </div> </li><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#section_12" title=" " data-numeration="3.8" > </a> </div> </li><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#section_13" title=" " data-numeration="3.9" > </a> </div> </li><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#how-not-to-use-emojis-in-marketing" title="How NOT to Use Emojis in Marketing" data-numeration="3.10" >How NOT to Use Emojis in Marketing</a> </div> <ol class="wpj-jtoc--items"><li class="wpj-jtoc--item --jtoc-h4"> <div class="wpj-jtoc--item-content" data-depth="4"> <a href="#practice-moderation" title="Practice Moderation" data-numeration="3.10.1" >Practice Moderation</a> </div> </li></ol></li></ol></li><li class="wpj-jtoc--item --jtoc-h2"> <div class="wpj-jtoc--item-content" data-depth="2"> <a href="#wrap-up" title="Wrap Up" data-numeration="4" >Wrap Up</a> </div> <ol class="wpj-jtoc--items"><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#authors-claudia-yuan-lex-willis" title="Authors: Claudia Yuan & Lex Willis " data-numeration="4.1" >Authors: Claudia Yuan & Lex Willis </a> </div> </li><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#updated-by-alek-prus" title="Updated by: Alek Prus" data-numeration="4.2" >Updated by: Alek Prus</a> </div> </li></ol></li></ol> </nav> </div> </div> </div> <span class="default-post-single__share-title d-block font-size-14 font-weight-medium">Share on:</span> <div class="sharer d-flex align-items-center c-mt-4 c-mt-lg-0"> <ul class="list-unstyled d-flex align-items-center justify-content-start position-relative w-100"> <li class="d-inline-block c-mr-5 c-mr-lg-4 c-mt-only-3"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://nogood.io/2021/02/01/memes-emojis-gifs-marketing/" onclick="window.open(this.href, 'facebookwindow','left=20,top=20,width=600,height=700,toolbar=0,resizable=1'); return false;" class="sharer__link d-block"> <svg class="sharer__icon sharer__icon--facebook d-block" xmlns="http://www.w3.org/2000/svg" width="12" height="24" viewBox="0 0 264 512"> <title>Icon Facebook</title> <path d="M76.7 512V283H0v-91h76.7v-71.7C76.7 42.4 124.3 0 193.8 0c33.3 0 61.9 2.5 70.2 3.6V85h-48.2c-37.8 0-45.1 18-45.1 44.3V192H256l-11.7 91h-73.6v229" fill="currentColor"></path> </svg> </a> </li> <li class="d-inline-block c-mr-5 c-mr-lg-4 c-mt-only-3"> <a href="https://www.linkedin.com/shareArticle?mini=true&url=https://nogood.io/2021/02/01/memes-emojis-gifs-marketing//&title=Marketing with Memes, Gifs, & Emojis: The Definitive 2024 Guide&summary=&source=" onclick="window.open(this.href, 'linkedinwindow','left=20,top=20,width=600,height=700,toolbar=0,resizable=1'); return false;" class="sharer__link d-block"> <svg class="sharer__icon sharer__icon--linkedin d-block" xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 17 17"> <title>Icon Linkedin</title> <path d="M2.37.68a1.9 1.9 0 1 1 0 3.82 1.9 1.9 0 0 1 0-3.82zM.72 16.5h3.3V5.93H.71V16.5zM6.07 5.93h3.15v1.45h.05a3.45 3.45 0 0 1 3.1-1.7c3.33 0 3.94 2.18 3.94 5.02v5.8h-3.28v-5.14c0-1.22-.02-2.8-1.7-2.8-1.72 0-1.98 1.33-1.98 2.71v5.23H6.07V5.93z" fill="currentColor"/> </svg> </a> </li> </ul> </div> </div> </div> </div> <div class="col-lg-9 col-xl-6 js-single-post-content c-mt-7"> <div class="entry-content font-size-18 line-height-1-5"> <p><span style="font-weight: 400;">Marketers are always trying to get creative with their campaigns, whether it’s through copy, design, or images. As the internet evolves, campaigns are evolving based on their viewerships and trends too. Many marketers are finding that adding memes, emojis, and humor to their campaigns is a great way to increase user engagement and engage hard-to-reach consumers. By embracing a more casual approach to connecting with customers using culturally relevant memes and emojis, brands seem more personable and less sales-oriented. </span></p> <p><span style="font-weight: 400;">If you’re looking to boost engagement and authentically relate to your audience, read on for our guide on how to use memes, gifs, and emoji in your marketing!</span></p> <h2 class="wp-block-heading joli-heading jtoc-heading" id="using-memes-in-marketing"><span style="text-decoration: underline;"><b>Using Memes in Marketing</b></span></h2> <h3 class="wp-block-heading joli-heading jtoc-heading" id="what-is-a-meme"><b>What is a Meme?</b></h3> <p><span style="font-weight: 400;">According to Merriam-Webster, the definition of “meme” is “an idea, behavior, style, or usage that spreads from person to person within a culture.” Memes usually leverage satire, social commentary, or nostalgia, meaning a high-quality meme is both funny and insightful. Because memes can also be rude or offensive, marketers must walk a fine line when experimenting with meme marketing. Memes are an extremely low-cost way to create engaging content that attracts a following, particularly on Twitter. On Twitter, brands are able to approach messaging in a very casual manner and funny content often gets shared widely, which is effectively free marketing. Memes have also </span><a href="https://nogood.io/2020/08/03/brands-on-instagram/"><span style="font-weight: 400;">started to be used with more regularity on Instagram</span></a><span style="font-weight: 400;">, with brands like </span><a href="https://www.instagram.com/takearecess/"><span style="font-weight: 400;">Recess</span></a><span style="font-weight: 400;"> really pushing the envelope.</span></p> <h3 class="wp-block-heading joli-heading jtoc-heading" id="marketers-brands-whove-used-memes-well"><b>Marketers & Brands Who’ve Used Memes Well</b></h3> <h4 class="wp-block-heading joli-heading jtoc-heading" id="on-instagram"><b>On Instagram:</b></h4> <h4 class="wp-block-heading joli-heading jtoc-heading" id="recess"><i><span style="font-weight: 400;">Recess</span></i></h4> <p><span style="font-weight: 400;">Recess is one of the most absurd brands on Instagram, building up a truly unique personality and brand story using a lush pastel color palette that seems to evoke the “bliss” the drink itself claims to produce. </span><a href="https://nogood.io/2020/03/17/growth-marketing-downturn-corona/"><span style="font-weight: 400;">Responding to the coronavirus effectively as a brand</span></a><span style="font-weight: 400;"> was complicated but Recess managed to lean into the dire situation with highly relatable quarantine memes featuring Tiger King, a comically stretched tandem bike, and an expanded logo adding “ion” to spell Recession.</span></p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Best Instagram Aesthetic 2020" data-lazy-src="https://nogood.io/wp-content/uploads/2024/05/5f232c7d2f828fe70c2d0557_uRLFApKEDEooXpPbkT3HR1wupuNUX1tcT2Ap7-oJZA5nFU_ExwfdVpteBM-7CF-QjhAL_3ITgRGutr5pQlThlMR5tfPci-oDnmgreaDXzstUaA2-o5m5thA2o_20PQHsQgaMqi8N.png"><noscript><img decoding="async" src="https://nogood.io/wp-content/uploads/2024/05/5f232c7d2f828fe70c2d0557_uRLFApKEDEooXpPbkT3HR1wupuNUX1tcT2Ap7-oJZA5nFU_ExwfdVpteBM-7CF-QjhAL_3ITgRGutr5pQlThlMR5tfPci-oDnmgreaDXzstUaA2-o5m5thA2o_20PQHsQgaMqi8N.png" alt="Best Instagram Aesthetic 2020"></noscript></figure> <p><span style="font-weight: 400;">Recess shines in the daring and hilarious personality they’ve crafted on Instagram, effectively bringing each unique flavor to life. The majority of the content features cans personified among different cultural reference points, memes, and various backdrops or scenes. The “</span><a href="https://knowyourmeme.com/memes/starter-packs"><span style="font-weight: 400;">starter pack</span></a><span style="font-weight: 400;">” meme is a series of multi-panel photo sets usually meant to illustrate the archetype of a celebrity, company or subculture through a recommended selection of fashion articles, multimedia and other consumer products, similar to steal her look fashion guides. Recess cleverly used this format for its flavors to hilarious effect.</span></p> <figure class="wp-block-image"><img decoding="async" width="768" height="492" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20492'%3E%3C/svg%3E" alt="" class="wp-image-19604" data-lazy-src="https://nogood.io/wp-content/uploads/2024/05/1_Screen-Shot-2020-08-21-at-8.42.10-AM-768x492-1.png"><noscript><img decoding="async" width="768" height="492" src="https://nogood.io/wp-content/uploads/2024/05/1_Screen-Shot-2020-08-21-at-8.42.10-AM-768x492-1.png" alt="" class="wp-image-19604"></noscript></figure> <p><span style="font-weight: 400;"></span></p> <h4 class="wp-block-heading joli-heading jtoc-heading" id="gucci"><i><span style="font-weight: 400;">Gucci</span></i></h4> <p><span style="font-weight: 400;">If anyone asks me what I think of </span><span style="font-weight: 400;">Gucci</span><i><span style="font-weight: 400;">, </span></i><span style="font-weight: 400;">I think of them as a classy and traditional Italian leather brand. However, back in 2017, the brand took on a more modern approach for one of their campaigns. Promoting their new watches, Gucci recreated the classic Arthur fist meme on Instagram. This post broke Gucci out of their traditional bubble, making them a more “down to earth” brand. </span></p> <h4 class="wp-block-heading joli-heading jtoc-heading" id="section_1"><img decoding="async" class="alignnone wp-image-19606" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20726%20470'%3E%3C/svg%3E" alt="" width="726" height="470" data-lazy-src="https://nogood.io/wp-content/uploads/2024/05/1_meme_gucci-768x497-1.png"><noscript><img decoding="async" class="alignnone wp-image-19606" src="https://nogood.io/wp-content/uploads/2024/05/1_meme_gucci-768x497-1.png" alt="" width="726" height="470"></noscript></h4> <h4 class="wp-block-heading joli-heading jtoc-heading" id="barkbox"><i><span style="font-weight: 400;">BarkBox</span></i></h4> <p><span style="font-weight: 400;">Aside from having a separate dedicated meme account or a single meme campaign, some brands such as @BarkBox have entirely transformed their Instagram account to a meme account. BarkBox is a monthly subscription service providing dog products, services, and experiences. Instead of having just cute dog pictures with their products on their feed, the team at BarkBox decided to make their Instagram account more fun and relatable for their followers.</span></p> <figure class="wp-block-image"><img decoding="async" width="768" height="523" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20523'%3E%3C/svg%3E" alt="" class="wp-image-19607" data-lazy-src="https://nogood.io/wp-content/uploads/2024/05/1_meme_barkbox-768x523-1.png"><noscript><img decoding="async" width="768" height="523" src="https://nogood.io/wp-content/uploads/2024/05/1_meme_barkbox-768x523-1.png" alt="" class="wp-image-19607"></noscript></figure> <p><span style="font-weight: 400;">For many brands, such as BarkBox, their content can be repetitive. People don’t want to keep seeing ads. This unique way of marketing leaves a stronger impression for a potential mid- or bottom-funnel audience who might be interested in the brand in the future.</span></p> <h4 class="wp-block-heading joli-heading jtoc-heading" id="on-twitter"><b>On Twitter:</b></h4> <h4 class="wp-block-heading joli-heading jtoc-heading" id="popeyes"><i><span style="font-weight: 400;">Popeyes</span></i></h4> <p><span style="font-weight: 400;">Thinking back to 2019, one of the things I remember is how crazy people went after the </span><i><span style="font-weight: 400;">Viral Popeyes Chicken Sandwich.</span></i><span style="font-weight: 400;"> Instead of it being a brand initiative, the meme movement was actually started by the audience first. Since </span><i><span style="font-weight: 400;">everyone</span></i><span style="font-weight: 400;"> was talking about it, whether in real life or through social media, more people want to try it and see the hype themselves. The Crispy Chicken Sandwich sold out across the country, and Popeyes got an estimated </span><a href="https://www.forbes.com/sites/michelinemaynard/2019/08/28/the-popeyes-chicken-sandwich-now-sold-out-is-a-65-million-marketing-win/#2b5c067c79d6"><span style="font-weight: 400;">$65 million in free advertising.</span></a></p> <figure class="wp-block-image"><img decoding="async" width="768" height="691" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20691'%3E%3C/svg%3E" alt="" class="wp-image-19608" data-lazy-src="https://nogood.io/wp-content/uploads/2024/05/meme_popeyes_1-768x691-1.png"><noscript><img decoding="async" width="768" height="691" src="https://nogood.io/wp-content/uploads/2024/05/meme_popeyes_1-768x691-1.png" alt="" class="wp-image-19608"></noscript></figure> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="meme popeyes" class="wp-image-16492" data-lazy-src="https://nogood.io/wp-content/uploads/2024/05/1_meme_popeyes_2-261x300.png"><noscript><img decoding="async" src="https://nogood.io/wp-content/uploads/2024/05/1_meme_popeyes_2-261x300.png" alt="meme popeyes" class="wp-image-16492"></noscript></figure> <p><span style="font-weight: 400;"></span></p> <p><span style="font-weight: 400;">Interestingly enough, after seeing the potential free advertising it could obtain from followers, Popeyes seemed to hone in on meme trends more regularly. When the infamous </span><a href="https://www.gq.com/story/suddenly-the-koons-is-this-100k-banana"><span style="font-weight: 400;">$120,000 banana duct-taped </span></a><span style="font-weight: 400;">to a wall art by Maurizio Cattelan at Art Basel Miami became a meme, Popeyes (along with many other brands) followed up with their own variation, a crispy chicken sandwich taped to a wall.</span></p> <h3 class="wp-block-heading joli-heading jtoc-heading" id="section_2"><img decoding="async" class="alignnone wp-image-19610" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20660%20516'%3E%3C/svg%3E" alt="" width="660" height="516" data-lazy-src="https://nogood.io/wp-content/uploads/2024/05/1_meme_popeyes_3-768x600-1.png"><noscript><img decoding="async" class="alignnone wp-image-19610" src="https://nogood.io/wp-content/uploads/2024/05/1_meme_popeyes_3-768x600-1.png" alt="" width="660" height="516"></noscript></h3> <h3 class="wp-block-heading joli-heading jtoc-heading" id="section_3"> </h3> <h3 class="wp-block-heading joli-heading jtoc-heading" id="marketers-who-didnt-use-memes-well"><b>Marketers Who Didn’t Use Memes Well..</b></h3> <h4 class="wp-block-heading joli-heading jtoc-heading" id="michael-bloomberg"><i><span style="font-weight: 400;">Michael Bloomberg</span></i></h4> <p><span style="font-weight: 400;">During his 2020 presidential campaign Mike Bloomberg’s team contacted some of the biggest meme accounts on Instagram to post sponsored content to promote his run. Just scrolling through the comments on a few of the posts, however, things didn’t go as planned…</span></p> <figure class="wp-block-image"><img decoding="async" width="768" height="553" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20553'%3E%3C/svg%3E" alt="" class="wp-image-19611" data-lazy-src="https://nogood.io/wp-content/uploads/2024/05/1_meme_bloomberg-768x553-1.png"><noscript><img decoding="async" width="768" height="553" src="https://nogood.io/wp-content/uploads/2024/05/1_meme_bloomberg-768x553-1.png" alt="" class="wp-image-19611"></noscript></figure> <figure class="wp-block-image"><img decoding="async" width="768" height="456" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20456'%3E%3C/svg%3E" alt="" class="wp-image-19612" data-lazy-src="https://nogood.io/wp-content/uploads/2024/05/2_meme_bloomberg-2-768x456-1.png"><noscript><img decoding="async" width="768" height="456" src="https://nogood.io/wp-content/uploads/2024/05/2_meme_bloomberg-2-768x456-1.png" alt="" class="wp-image-19612"></noscript></figure> <p><span style="font-weight: 400;">One thing to keep in mind when it comes to meme marketing: people want to see organic and fun content instead of forced advertising. Bloomberg’s innovative political campaign also pushed for a new set of rules for Instagram. Just hours after those memes surfaced on Instagram, the company changed its advertising rules to require political campaigns’ sponsored posts from influencers to use its Branded Content Ads tool that adds a disclosure label of “Paid Partnership.” #oops</span></p> <p><span style="font-weight: 400;">Using humor and memes is not as easy as borrowing inspiration from some strong copy on a competitors website. Being funny requires unsurprisingly, someone is actually funny. When brands try to use memes or humor and miss the mark it can come off as cringy and off putting. If you want to make sure your meme isn’t offensive or off-base, check out the Twitter handle </span><a href="https://twitter.com/BrandsSayingBae"><span style="font-weight: 400;">Brands Saying Bae</span></a><span style="font-weight: 400;"> for some poorly executed marketing memes.</span></p> <h3 class="wp-block-heading joli-heading jtoc-heading" id="how-to-create-memes-for-your-brand"><b>How to Create Memes for your brand</b></h3> <p><span style="font-weight: 400;">If you plan to use memes in your marketing campaigns, make sure you choose something that will not make you seem out of touch or that has been widely unpopular some time. You can use sites like<a href="http://knowyourmeme.com/memes/"> KnowYourMeme.com</a> or <a href="http://memegenerator.net/">Meme Generator</a> to find more information on the most popular memes out there. Or our favorite option, <strong><a href="https://www.kapwing.com/">Kapwing</a></strong>, the company building “Adobe for the Meme Generation.” Kapwing is a collaborative multimedia editing suite that includes a <a href="https://www.kapwing.com/meme-maker">meme maker</a>, <a href="https://www.kapwing.com/subtitles">subtitler</a>, <a href="https://www.kapwing.com/tools/trim-video">trimmer</a>, <a href="https://www.kapwing.com/tools/loop-video">looper</a>, <a href="https://www.kapwing.com/tools/filter-video">filters</a>, and more.</span></p> <p><span style="font-weight: 400;">There are some memes that have longer lifecycles than others, but others that grow very stale quickly. You should try to avoid posting viral content continuously just to be funny. Like any joke, it’s all in the delivery.</span></p> <p><span style="font-weight: 400;">Alternatively, if you have talented graphic designers on the team you can whip up some original meme content that customers will likely appreciate a little more. By remixing ideas from current cultural moments or memes you can really plug your brand into the minds of consumers as being “cool” and “fresh”.</span></p> <h2 class="wp-block-heading joli-heading jtoc-heading" id="using-gifs-in-marketing"><span style="text-decoration: underline;"><b>Using Gifs in Marketing</b></span></h2> <h3 class="wp-block-heading joli-heading jtoc-heading" id="section_4"> </h3> <h3 class="wp-block-heading joli-heading jtoc-heading" id="what-is-a-gif"><b>What is a Gif?</b></h3> <p><span style="font-weight: 400;">Gifs are defined as “</span><span style="font-weight: 400;">a lossless format for image files that supports both animated and static images.” In other words, gifs allows for a series of images or a clip of a video to be endlessly looped. </span><span style="font-weight: 400;">Gifs can hold attention and generate engagement better than static images because of the dynamic movement. They are especially useful for sprucing up emails or stories. </span></p> <h3 class="wp-block-heading joli-heading jtoc-heading" id="marketers-brands-whove-used-gifs-well"><b>Marketers & Brands Who’ve Used Gifs Well</b></h3> <h4 class="wp-block-heading joli-heading jtoc-heading" id="in-email"><b>In Email:</b></h4> <h4 class="wp-block-heading joli-heading jtoc-heading" id="kate-spade"><a href="https://www.emailonacid.com/blog/article/email-marketing/5-brands-that-are-using-gifs-to-elevate-their-email-marketing/"><i><span style="font-weight: 400;">Kate Spade</span></i></a></h4> <h4 class="wp-block-heading joli-heading jtoc-heading" id="section_5"><img decoding="async" class="" style="font-weight: 400;" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20701%20352'%3E%3C/svg%3E" alt="Kate Spade gif " width="701" height="352" data-lazy-src="https://www.emailonacid.com/images/blog_images/emailmarketing/2016/animatedgifs/061013_SHOES_Hero_v1.gif"><noscript><img decoding="async" class="" style="font-weight: 400;" src="https://www.emailonacid.com/images/blog_images/emailmarketing/2016/animatedgifs/061013_SHOES_Hero_v1.gif" alt="Kate Spade gif " width="701" height="352"></noscript></h4> <p><span style="font-weight: 400;">This gif is successful because movements keep the eye moving, highlighting the helpful features of each product in succession, without feeling too scattered or overwhelming. In this example, the gif is helpful because it lets actions speak louder than words; the gif tells the story visually, rather than verbally explaining the multi-functionality of each product individually. </span></p> <h4 class="wp-block-heading joli-heading jtoc-heading" id="lyft"><a href="https://www.emailonacid.com/blog/article/email-marketing/5-brands-that-are-using-gifs-to-elevate-their-email-marketing/"><i><span style="font-weight: 400;">Lyft</span></i></a></h4> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Lyft gif " data-lazy-src="https://www.emailonacid.com/images/blog_images/emailmarketing/2016/animatedgifs/lyft-product-flow.gif"><noscript><img decoding="async" src="https://www.emailonacid.com/images/blog_images/emailmarketing/2016/animatedgifs/lyft-product-flow.gif" alt="Lyft gif "></noscript></figure> <p><span style="font-weight: 400;">This gif within one of Lyft’s emails similarly lets the image tell the story. The iPhone mock up easily allows the user to imagine the user experience of the product in their own hand. The succession of images also effectively conveys how quick and seamless the process of calling a car is, and quells any confusion about how it works. </span></p> <h4 class="wp-block-heading joli-heading jtoc-heading" id="boden"><a href="https://www.emailonacid.com/blog/article/email-marketing/5-brands-that-are-using-gifs-to-elevate-their-email-marketing/"><i><span style="font-weight: 400;">Boden</span></i></a></h4> <h4 class="wp-block-heading joli-heading jtoc-heading" id="section_6"><img decoding="async" class="" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20559%20557'%3E%3C/svg%3E" alt="Boden gif " width="559" height="557" data-lazy-src="https://www.emailonacid.com/images/blog_images/emailmarketing/2016/animatedgifs/boden.gif"><noscript><img decoding="async" class="" src="https://www.emailonacid.com/images/blog_images/emailmarketing/2016/animatedgifs/boden.gif" alt="Boden gif " width="559" height="557"></noscript></h4> <p><span style="font-weight: 400;">This gif by Boden enhances the messaging of the sale almost by literally showing the action of “running out.” Even though the gif doesn’t show a physical product Boden sells, the viewer can tie the physical sensation to the intellectual concept. It also effectively shows that today has the biggest reward by showing the movement on the biggest cup, but there are two other small options.</span></p> <p><span style="font-weight: 400;">One thing to consider when using gifs in emails is that gifs increase email loaded weight, which leads to slower download speed, which can in turn lead to a lower engagement. </span></p> <h4 class="wp-block-heading joli-heading jtoc-heading" id="on-instagram_1"><b>On Instagram:</b></h4> <p><span style="font-weight: 400;">Another great use of gifs in marketing of Insta Stories. Gifs are naturally eye-catching and draw attention to a certain area of the screen. Instagram stories allows for interactive CTA’s like “swipe up”, “link in bio”, “giveaway” to add more life to common directives or compel users to keep tapping through the stories, as in this example from </span><a href="https://later.com/blog/gifs-on-instagram-stories/"><span style="font-weight: 400;">Buffy</span></a><span style="font-weight: 400;">:</span></p> <h4 class="wp-block-heading joli-heading jtoc-heading" id="section_7"><img decoding="async" class="alignnone wp-image-19614" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20340%20604'%3E%3C/svg%3E" alt="" width="340" height="604" data-lazy-src="https://nogood.io/wp-content/uploads/2024/05/3_buffy_gif.png"><noscript><img decoding="async" class="alignnone wp-image-19614" src="https://nogood.io/wp-content/uploads/2024/05/3_buffy_gif.png" alt="" width="340" height="604"></noscript></h4> <span id="more-16487"></span> <p><span style="font-weight: 400;">Another way to use gifs on Instagram is to create custom gifs for your brand and add them to the Stories library. This allows for increased brand awareness, as users can search your brand in Instagram Story Stickers and use branded gifs (images of products, slogans, or the logo) in the content they create. A perfect use case of this is with </span><a href="https://later.com/blog/gifs-on-instagram-stories/"><span style="font-weight: 400;">Ritual</span></a><span style="font-weight: 400;">, who created their own gifs, including a moving pill and slogans like “Take your Vitamins.”</span></p> <h4 class="wp-block-heading joli-heading jtoc-heading" id="section_8"> </h4> <p><span style="font-weight: 400;">There are not many failed examples of gifs (they are an easy win!), but some things to keep in mind when you using gifs:</span></p> <ul class="wp-block-list"> <li><span style="font-weight: 400;">They should contain simple, isolated movements that are easy for the eye to follow</span></li> <li><span style="font-weight: 400;">Stray away from text heavy content and keep it more visually-focused </span></li> <li><span style="font-weight: 400;">Stay consistent with your branding: using themed colors, adding logos where applicable, etc.</span></li> </ul> <h2 class="wp-block-heading joli-heading jtoc-heading" id="using-emojis-in-marketing"><strong><span style="text-decoration: underline;">Using Emojis in Marketing</span></strong></h2> <h3 class="wp-block-heading joli-heading jtoc-heading" id="section_9"> </h3> <h3 class="wp-block-heading joli-heading jtoc-heading" id="what-is-an-emoji"><b>What is an Emoji?</b></h3> <p><span style="font-weight: 400;">By definition, an emoji is “a small digital image or icon used to express an idea, emotion, etc.” The emoticon has its origin in </span><a href="https://theculturetrip.com/north-america/usa/pennsylvania/articles/meet-scott-fahlman-the-guy-who-created-the-first-emoticon/"><span style="font-weight: 400;">email</span></a><span style="font-weight: 400;"> back in 1982 as a way for computer scientists to express sentiment within text that could be read in different connotations. Decades later, we have hundreds of emojis within reach on our keyboards, serving the same purpose: to make content seem more animated and conversational. It’s no surprise that businesses have thought creatively on how to use emojis to speak to their audiences, but how successful are these attempts at relatability? Do they blur the line between informality and professionalism? The research shows that there are several benefits to using emojis in marketing and that using them well increases user interaction across several platforms.</span></p> <h3 class="wp-block-heading joli-heading jtoc-heading" id="emoji-usage-statistics"><b>Emoji Usage Statistics</b></h3> <p><span style="font-weight: 400;">Studies show that using emojis positively impacts the following metrics: </span></p> <ul class="wp-block-list"> <li><span style="font-weight: 400;">25.4% increase in engagement rate on </span><a href="https://blog.hubspot.com/marketing/best-emojis"><span style="font-weight: 400;">Twitter</span></a></li> <li><span style="font-weight: 400;">57% increase in likes on </span><a href="https://blog.hubspot.com/marketing/best-emojis"><span style="font-weight: 400;">Facebook</span></a></li> <li><span style="font-weight: 400;">33% increase in comments on </span><a href="https://blog.hubspot.com/marketing/best-emojis"><span style="font-weight: 400;">Facebook</span></a></li> <li><span style="font-weight: 400;">56% increase in open rate in </span><a href="https://www.campaignmonitor.com/blog/email-marketing/2019/04/the-real-scoop-on-email-emoji-in-subject-lines/"><span style="font-weight: 400;">email</span></a></li> <li><a href="https://blog.hubspot.com/marketing/emoji-push-notifications?_ga=2.68446865.1080538756.1539600340-413763328.1527791872&hubs_signup-url=blog.hubspot.com/marketing/emojis&hubs_signup-cta=null"><span style="font-weight: 400;">Push notifications</span></a><span style="font-weight: 400;"> with emojis saw 85% increase in open rates and a 9% bump in conversions </span></li> </ul> <h3 class="wp-block-heading joli-heading jtoc-heading" id="3-ways-using-emojis-can-help-your-messaging"><b>3 Ways Using Emojis Can Help Your Messaging</b></h3> <h4 class="wp-block-heading joli-heading jtoc-heading" id="boosts-memory"><i><span style="font-weight: 400;">Boosts Memory</span></i></h4> <p><span style="font-weight: 400;">A</span><a href="http://citation.allacademic.com/meta/p_mla_apa_research_citation/0/9/3/2/8/pages93286/p93286-1.php"><span style="font-weight: 400;"> study </span></a><span style="font-weight: 400;">discovered that participants who received messages with emojis scored higher on memory tests than those who received the same messages without emojis. These results suggest that using emojis can make a message more memorable for the recipients. The additional context the emoji provides about the subject matter reinforces the words which strengthen the memory. Emojis are also a form of </span><a href="https://dictionary.apa.org/chunking"><span style="font-weight: 400;">chunking</span></a><span style="font-weight: 400;">, </span><span style="font-weight: 400;">the psychological process in which the mind divides large pieces of information into smaller units (</span><b>chunks</b><span style="font-weight: 400;">) that are easier to retain in memory. Whereas it may take several words to convey a certain concept, emoji can do so in just one character.</span></p> <h4 class="wp-block-heading joli-heading jtoc-heading" id="saves-space"><i><span style="font-weight: 400;">Saves Space </span></i></h4> <p><span style="font-weight: 400;">As mentioned in the previous point, emojis do the work of several words in a single character. This helps your messaging because several email and social media interfaces have character limits that will cut off a title in mobile or certain desktop views. This means a user may not view the entirety of your message, and will, therefore, be less likely to engage with it. Emojis can grab their attention and allow for a more complete subject line in fewer words.</span></p> <h4 class="wp-block-heading joli-heading jtoc-heading" id="seems-friendlier"><i><span style="font-weight: 400;">Seems Friendlier </span></i></h4> <p><span style="font-weight: 400;">In the aforementioned </span><a href="http://citation.allacademic.com/meta/p_mla_apa_research_citation/0/9/3/2/8/pages93286/p93286-1.php"><span style="font-weight: 400;">study</span></a><span style="font-weight: 400;"> on emojis, researchers found that participants who chatted online with an expert who used emojis rated the expert as both friendlier and more competent, compared to participants who chatted with an expert who did not use emojis. This is helpful to consider when designing website chatbots, and replying back to comments on Instagram or Facebook: adding a dash of emoji personality makes the user feel like they are talking to a real human. Emojis are fun and relatable — everyone can understand them, so why not use them in your marketing and customer interactions.</span></p> <h3 class="wp-block-heading joli-heading jtoc-heading" id="3-tips-on-how-to-use-emojis-in-marketing"><b>3 Tips on How To Use Emojis in Marketing</b></h3> <h4 class="wp-block-heading joli-heading jtoc-heading" id="cater-to-your-audience"><i><span style="font-weight: 400;">Cater to Your Audience</span></i></h4> <p><span style="font-weight: 400;">As with every marketing practice, the most important thing is to know your audience. If your company is an older or traditionally formal industry, like finance or law, the use of casual language can take away from your brand’s reputation. If your company has a younger audience, use of emojis could boost brand reputation because it matches the way they communicate. Some practical guiding questions when deciding what to use are: How does your audience normally speak? What do they expect from the companies they interact with? Is there an emoji that makes sense alongside your message?</span></p> <h4 class="wp-block-heading joli-heading jtoc-heading" id="match-the-subject-sentiment"><i><span style="font-weight: 400;">Match the Subject & Sentiment </span></i></h4> <p><span style="font-weight: 400;">The most natural way to use emojis is to pick one that aligns with the concept you are talking about. For example, </span><a href="https://www.campaignmonitor.com/blog/email-marketing/2019/04/the-real-scoop-on-email-emoji-in-subject-lines/"><span style="font-weight: 400;">Pottery Barn</span></a><span style="font-weight: 400;"> uses the watch emoji to remind users that time is ticking for their latest furniture sale:</span></p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="pottery barn emoji" class="wp-image-16503" data-lazy-src="https://nogood.io/wp-content/uploads/2024/05/3_emoji_pottery_barn-300x29.png"><noscript><img decoding="async" src="https://nogood.io/wp-content/uploads/2024/05/3_emoji_pottery_barn-300x29.png" alt="pottery barn emoji" class="wp-image-16503"></noscript></figure> <p><span style="font-weight: 400;"></span></p> <p><span style="font-weight: 400;">Similarly, </span><a href="https://www.campaignmonitor.com/blog/email-marketing/2019/04/the-real-scoop-on-email-emoji-in-subject-lines/"><span style="font-weight: 400;">Tynker</span></a><span style="font-weight: 400;"> uses the yellow school bus emoji for a Back to School promo:</span></p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="emoji tynker" class="wp-image-16502" data-lazy-src="https://nogood.io/wp-content/uploads/2024/05/1_emoji_tynker.png"><noscript><img decoding="async" src="https://nogood.io/wp-content/uploads/2024/05/1_emoji_tynker.png" alt="emoji tynker" class="wp-image-16502"></noscript></figure> <p><span style="font-weight: 400;"></span></p> <p><span style="font-weight: 400;">In these examples, the emoji grabs the reader’s attention and gives a sense of the subject matter immediately. A tactic you can use is running split tests with emails, trying different emojis with different sets of subscribers and seeing which convey the message best. To help you get the best of your email campaigns, check out this list of </span><a href="http://www.emailmarketingtipps.de/2015/05/07/822-emoji-subject-lines-gmail-outlook-cheat-sheet/?_ga=2.68446865.1080538756.1539600340-413763328.1527791872&hubs_signup-url=blog.hubspot.com/marketing/emojis&hubs_signup-cta=null"><span style="font-weight: 400;">popular subject line emojis</span></a><span style="font-weight: 400;">.</span></p> <h4 class="wp-block-heading joli-heading jtoc-heading" id="check-the-user-experience-by-email-provider"><i><span style="font-weight: 400;">Check the User Experience by Email Provider </span></i></h4> <p><span style="font-weight: 400;">Lastly, consider that each email provider displays text </span><a href="https://www.campaignmonitor.com/blog/email-marketing/2019/04/the-real-scoop-on-email-emoji-in-subject-lines/"><span style="font-weight: 400;">differently</span></a><span style="font-weight: 400;">. In the chart below, all of the email clients with the green check mark display emoji without problems, which includes most of the big email clients like Gmail, Yahoo!, and Hotmail. Outlook.com and iPhone/iPad sometimes translate the symbols into the word “emoji.” Be mindful that when using newer emojis released from IOS updates, any users who haven’t also updated IOS will not be able to view the picture. Outlook 2003 doesn’t support emoji at all. In these instances, a ▢ will show up. </span></p> <figure class="wp-block-image"><img decoding="async" width="587" height="432" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20587%20432'%3E%3C/svg%3E" alt="" class="wp-image-19616" data-lazy-src="https://nogood.io/wp-content/uploads/2024/05/3_email_providers.png"><noscript><img decoding="async" width="587" height="432" src="https://nogood.io/wp-content/uploads/2024/05/3_email_providers.png" alt="" class="wp-image-19616"></noscript></figure> <p><span style="font-weight: 400;">Additionally, consider that each provider styles emojis </span><a href="https://knowledgebase.constantcontact.com/articles/KnowledgeBase/17990-using-emoji-in-an-email-subject-line?lang=en_US"><span style="font-weight: 400;">slightly differently</span></a><span style="font-weight: 400;"> to be consistent with their formatting. When viewing your email on a mobile device, the emoji display is based on what the device supports. Mobile devices also change the style of the emoji to align with the look and feel of their interface.</span></p> <h3 class="wp-block-heading joli-heading jtoc-heading" id="section_10"><img decoding="async" class="alignnone wp-image-19617" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20726%20270'%3E%3C/svg%3E" alt="" width="726" height="270" data-lazy-src="https://nogood.io/wp-content/uploads/2024/05/1_email_providers_2-768x286-1.png"><noscript><img decoding="async" class="alignnone wp-image-19617" src="https://nogood.io/wp-content/uploads/2024/05/1_email_providers_2-768x286-1.png" alt="" width="726" height="270"></noscript></h3> <h3 class="wp-block-heading joli-heading jtoc-heading" id="section_11"><img decoding="async" class="alignnone wp-image-19618" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20741%20284'%3E%3C/svg%3E" alt="" width="741" height="284" data-lazy-src="https://nogood.io/wp-content/uploads/2024/05/1_email_providers_3-768x294-1.png"><noscript><img decoding="async" class="alignnone wp-image-19618" src="https://nogood.io/wp-content/uploads/2024/05/1_email_providers_3-768x294-1.png" alt="" width="741" height="284"></noscript></h3> <h3 class="wp-block-heading joli-heading jtoc-heading" id="section_12"> </h3> <h3 class="wp-block-heading joli-heading jtoc-heading" id="section_13"> </h3> <h3 class="wp-block-heading joli-heading jtoc-heading" id="how-not-to-use-emojis-in-marketing"><b>How NOT to Use Emojis in Marketing</b></h3> <h4 class="wp-block-heading joli-heading jtoc-heading" id="practice-moderation"><i><span style="font-weight: 400;">Practice Moderation</span></i></h4> <p><span style="font-weight: 400;">The purpose of emojis is to enhance your messaging. Be sure to not go so overboard with emoji use that what you are trying to say ends up more difficult to understand. Note this example below of </span><a href="https://media.chevrolet.com/media/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2015/jun/0622-cruze-emoji.html"><span style="font-weight: 400;">Chevy</span></a><span style="font-weight: 400;"> doing a press release in all emojis that gets lost in translation. It was meant to be a fun decoding challenge, but keep in mind that on social media, users tend to scroll and skim- anything too effortful or time consuming will lose their attention. </span></p> <figure class="wp-block-image"><img decoding="async" width="767" height="1024" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20767%201024'%3E%3C/svg%3E" alt="" class="wp-image-19619" data-lazy-src="https://nogood.io/wp-content/uploads/2024/05/1_email_chevy-767x1024-1.png"><noscript><img decoding="async" width="767" height="1024" src="https://nogood.io/wp-content/uploads/2024/05/1_email_chevy-767x1024-1.png" alt="" class="wp-image-19619"></noscript></figure> <p><span style="font-weight: 400;">It was meant to be a fun decoding challenge, but keep in mind that on social media, users tend to scroll and skim- anything too effortful or time consuming will lose their attention. </span></p> <h2 class="wp-block-heading joli-heading jtoc-heading" id="wrap-up"><b>Wrap Up</b></h2> <p><span style="font-weight: 400;">Memes, emojis, and GIFs are cheap (</span><i><span style="font-weight: 400;">almost </span></i><span style="font-weight: 400;">free) and easy tools for marketers to spice up their campaigns. In an effort to seem more personable and increase engagement, brands are utilizing those tools for more of their social marketing. However, before publishing those campaigns, marketers should definitely understand the true meanings behind certain references, and not overuse some of those new trends.</span></p> <p>At NoGood, we aim to <a href="https://nogood.io/"><span class="s1">drive massive growth using minimal spend</span></a> [often utilizing memes and emojis] with our team of client-facing executors across all platforms.</p> <h5 class="wp-block-heading joli-heading jtoc-heading" id="authors-claudia-yuan-lex-willis"><strong>Authors: Claudia Yuan & Lex Willis </strong></h5> <h5 class="wp-block-heading joli-heading jtoc-heading" id="updated-by-alek-prus"><strong>Updated by: Alek Prus</strong></h5> </div> </div> <div class="col-xl-3"> <div class="default-post-single__right-sidebar c-ml-xxl-only-3 c-mt-7 position-sticky"> <div id="sticky-sidebar" class="bg-light-grey-2 c-py-6 c-px-only-4 border-dark-grey border-width-2 border-dashed rounded text-center"> <h2 class="h6">Keep up with the latest & greatest in growth 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