Easy as 🍰: How to Boost Engagement with Emoji Push Notifications

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class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="podcasts-mega-menu-submenu" aria-expanded="false"> <h6>Podcasts</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="podcasts-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Podcasts</h3> <p>HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/3iN6uLVq" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > My First Million" data-navigation-params="blognavcard-podcasts-myfirstmillion"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MFM_Podcast_Art_Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> My First Million </h4> <p class="blog-nav-card-description -small">Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/RzH0FxKT" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Goal Digger " 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src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/Another%20Bite%20cover%20artwork_Small.jpg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Another Bite </h4> <p class="blog-nav-card-description -small">Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/5BUTJJYi" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Business Made Simple" data-navigation-params="blognavcard-podcasts-businessmadesimple"> <div class="blog-nav-card-thumbnail"> <img 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src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MAT%20-%20Show%20Tile%20Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Against the Grain </h4> <p class="blog-nav-card-description -small">HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/tbteICG8" target="_blank">Online Marketing Made Easy</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/tbteICG8" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Online Marketing Made Easy </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/kLhOjV53" target="_blank">The Product Boss</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/kLhOjV53" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Product Boss </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/LJaBwFPi" target="_blank">Nudge</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/LJaBwFPi" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Nudge </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/t2kxrrUM" target="_blank">Side Hustle Pro</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/t2kxrrUM" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Side Hustle Pro </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/RYM8mDQs" target="_blank">Outbound Squad</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/RYM8mDQs" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Outbound Squad </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> <a href="https://blog.hubspot.com/podcasts" class="blog-nav-media-dropdown-cta cl-button -primary ga_nav_link " data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > See all podcasts"> See all podcasts </a> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="resources-mega-menu-submenu" aria-expanded="false"> <h6>Resources</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="resources-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Resources</h3> <p>Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://academy.hubspot.com" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Academy" data-navigation-params="blognavcard-resources-freecoursesandcertifications"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_academy_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Academy </h4> <p class="blog-nav-card-description -small">Learn and get certified in the latest business trends from leading experts</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/template" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Templates"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_templates_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Templates </h4> <p class="blog-nav-card-description -small">Interactive documents and spreadsheets to customize for your business's needs</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/ebook" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Ebooks"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_ebooks_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Ebooks </h4> <p class="blog-nav-card-description -small">In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/kit" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Kits"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_kits_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Kits </h4> <p class="blog-nav-card-description -small">Multi-use content bundled into one download to inform and empower you and your team</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/free-business-tools" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Tools"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_tools_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Tools </h4> <p class="blog-nav-card-description -small">Customized assets for better branding, strategy, and insights</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item -site-search"> <button class="blog-nav-site-search-trigger" aria-expanded="false" data-cl-modal="blog-search-modal"> <span class="visually-hidden">Search...</span> <svg class="cl-icon -search" aria-hidden="true"> <use href="#cl-icon-search"></use> </svg> </button> </li> <li class="blog-nav-primary-menu-item -hubspot-products"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="hubspot-products-mega-menu-submenu" aria-expanded="false"> <h6>HubSpot Products</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="hubspot-products-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-hubspot-products-dropdown cl-page-width"> <div class="blog-nav-menu-header blog-nav-hubspot-products-dropdown-header"> <h3>The HubSpot Customer Platform</h3> <p>All of HubSpot's marketing, sales, customer service, CMS, operations, and commerce software on one platform. <a class="hsg-nav__subheader-highlight" href="https://www.hubspot.com/pricing/marketing/enterprise?products=marketing-hub-professional_1&term=annual" target="_blank" rel="noopener noreferrer">See pricing</a></p> </div> <div class="blog-nav-hubspot-products-dropdown-links"> <ul class="blog-nav-menu-list blog-nav-hubspot-product-cards-list"> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-info-card ga_nav_link" href="//www.hubspot.com/products/crm" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Free HubSpot CRM"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Free HubSpot CRM </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-info-card ga_nav_link" href="//www.hubspot.com/products/get-started" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Overview of all products"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Overview of all products </h4> </div> <div 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id="marketing-linear1" gradientunits="userSpaceOnUse" x1="481.9" y1="607.34" x2="1438.1" y2="1312.66" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.18" style="stop-color:rgb(100%,50.980392%,30.588235%);stop-opacity:1;" /> <stop offset="0.82" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> </lineargradient> </defs> <g id="marketing-surface1"> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 12 9 C 10.34375 9 9 10.34375 9 12 L 9 20 C 9 21.3125 9.855469 22.476562 11.109375 22.867188 C 12.363281 23.253906 13.726562 22.78125 14.472656 21.699219 L 19.972656 13.699219 C 20.601562 12.785156 20.675781 11.59375 20.15625 10.609375 C 19.640625 9.621094 18.621094 9.003906 17.507812 9 Z M 12 9 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#marketing-linear0);" d="M 12 15 C 13.65625 15 15 13.65625 15 12 L 15 4 C 15 2.6875 14.144531 1.523438 12.890625 1.132812 C 11.636719 0.746094 10.273438 1.21875 9.527344 2.300781 L 4.027344 10.300781 C 3.394531 11.21875 3.324219 12.410156 3.84375 13.398438 C 4.363281 14.382812 5.386719 15 6.5 15 Z M 12 15 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 15 4 C 15 5.65625 13.65625 7 12 7 C 10.34375 7 9 5.65625 9 4 C 9 2.34375 10.34375 1 12 1 C 13.65625 1 15 2.34375 15 4 Z M 15 4 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#marketing-linear1);" d="M 17.5 15 L 6.5 15 C 4.84375 15 3.5 13.65625 3.5 12 C 3.5 10.34375 4.84375 9 6.5 9 L 17.5 9 C 19.15625 9 20.5 10.34375 20.5 12 C 20.5 13.65625 19.15625 15 17.5 15 Z M 17.5 15 " /> </g> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Hub </h4> <p class="blog-nav-card-description -small">Marketing automation software. <span class="hsg-nav__subheader-highlight">Free and premium plans</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use 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<div id="hs_cos_wrapper_blog_post_header" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><section class="blog-post-header cl-page-width"> <h1 class="blog-post-header-title"><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Easy as 🍰: How to Boost Engagement with Emoji Push Notifications</span></h1> <div class="blog-post-header-cta"> <a class="blog-post-header-cta-anchor -cta-button cl-button -primary -medium" href="https://offers.hubspot.com/marketers-guide-to-mobile?hubs_post-cta=author" target="_blank"> <span class="cta-button-text">Download Now: The Marketer's Guide to Mobile</span> </a> </div> <div class="blog-post-header-info"> <div class="blog-post-header-authors"> <img class="blog-post-header-author-avatar -primary" src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/AAEAAQAAAAAAAAiMAAAAJGRkODc4NjgxLTQ2MjEtNDFmNC05OGQ3LWI3MDQ4MmQxZTdjYQ.jpg?width=48&height=48&name=AAEAAQAAAAAAAAiMAAAAJGRkODc4NjgxLTQ2MjEtNDFmNC05OGQ3LWI3MDQ4MmQxZTdjYQ.jpg" width="48" height="48" alt="Brittany Fleit" srcset="https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/AAEAAQAAAAAAAAiMAAAAJGRkODc4NjgxLTQ2MjEtNDFmNC05OGQ3LWI3MDQ4MmQxZTdjYQ.jpg?width=24&height=24&name=AAEAAQAAAAAAAAiMAAAAJGRkODc4NjgxLTQ2MjEtNDFmNC05OGQ3LWI3MDQ4MmQxZTdjYQ.jpg 24w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/AAEAAQAAAAAAAAiMAAAAJGRkODc4NjgxLTQ2MjEtNDFmNC05OGQ3LWI3MDQ4MmQxZTdjYQ.jpg?width=48&height=48&name=AAEAAQAAAAAAAAiMAAAAJGRkODc4NjgxLTQ2MjEtNDFmNC05OGQ3LWI3MDQ4MmQxZTdjYQ.jpg 48w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/AAEAAQAAAAAAAAiMAAAAJGRkODc4NjgxLTQ2MjEtNDFmNC05OGQ3LWI3MDQ4MmQxZTdjYQ.jpg?width=72&height=72&name=AAEAAQAAAAAAAAiMAAAAJGRkODc4NjgxLTQ2MjEtNDFmNC05OGQ3LWI3MDQ4MmQxZTdjYQ.jpg 72w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/AAEAAQAAAAAAAAiMAAAAJGRkODc4NjgxLTQ2MjEtNDFmNC05OGQ3LWI3MDQ4MmQxZTdjYQ.jpg?width=96&height=96&name=AAEAAQAAAAAAAAiMAAAAJGRkODc4NjgxLTQ2MjEtNDFmNC05OGQ3LWI3MDQ4MmQxZTdjYQ.jpg 96w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/AAEAAQAAAAAAAAiMAAAAJGRkODc4NjgxLTQ2MjEtNDFmNC05OGQ3LWI3MDQ4MmQxZTdjYQ.jpg?width=120&height=120&name=AAEAAQAAAAAAAAiMAAAAJGRkODc4NjgxLTQ2MjEtNDFmNC05OGQ3LWI3MDQ4MmQxZTdjYQ.jpg 120w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/AAEAAQAAAAAAAAiMAAAAJGRkODc4NjgxLTQ2MjEtNDFmNC05OGQ3LWI3MDQ4MmQxZTdjYQ.jpg?width=144&height=144&name=AAEAAQAAAAAAAAiMAAAAJGRkODc4NjgxLTQ2MjEtNDFmNC05OGQ3LWI3MDQ4MmQxZTdjYQ.jpg 144w" sizes="(max-width: 48px) 100vw, 48px"> <div class="blog-post-header-author -primary-author "> <a class="blog-post-header-author -author-page cl-textLink -light -medium" href="https://blog.hubspot.com/marketing/author/brittany-fleit">Brittany Fleit</a> <a class="blog-post-header-author -social-share cl-socialButton -light -small" target="_blank" href="https://twitter.com/FleitWeek" rel="noopener noreferrer" aria-label="Brittany Fleit Twitter profile"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-twitter" /> </svg> </a> </div> </div> <div class="blog-post-header-dates"> <p class="blog-post-header-dates-updated">Updated: <time datetime=""> April 15, 2021 </time> </p> <p class="blog-post-header-dates-created ">Published: <time datetime="2017-07-04"> April 07, 2017 </time></p> </div> </div> </section></div> <div class="hsg-rich-text blog-post-body"> <div class="hsg-rich-text__wrapper"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p>One night, I re-wrote an entire Sublime song in emojis.</p><div class="blog-post-body-featured-image"><img src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/00-Blog_Thinkstock_Images/emoji-data.png?width=595&height=400&name=emoji-data.png" alt="" width="595" height="400" srcset="https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/00-Blog_Thinkstock_Images/emoji-data.png?width=298&height=200&name=emoji-data.png 298w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/00-Blog_Thinkstock_Images/emoji-data.png?width=595&height=400&name=emoji-data.png 595w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/00-Blog_Thinkstock_Images/emoji-data.png?width=893&height=600&name=emoji-data.png 893w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/00-Blog_Thinkstock_Images/emoji-data.png?width=1190&height=800&name=emoji-data.png 1190w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/00-Blog_Thinkstock_Images/emoji-data.png?width=1488&height=1000&name=emoji-data.png 1488w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/00-Blog_Thinkstock_Images/emoji-data.png?width=1785&height=1200&name=emoji-data.png 1785w" sizes="(max-width: 595px) 100vw, 595px"></div> <p>Yes, seriously.</p> <p></p> <p>I can’t remember what prompted me -- maybe I was just bored. But I spent a few hours and spelled out Sublime’s “What I Got” in its entirety with the tiny images.</p> <p>Here’s a snippet of the song:</p> <p><img src="" class=" alignCenter shadow" alt="emoji_song_lyrics.png" width="358" height="226" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></p> <p>Ridiculous, maybe. But there are also lessons here:</p> <ol> <li style="font-weight: 400;">Emojis are fun and relatable -- everyone can understand them.</li> <li style="font-weight: 400;">Emojis can convey a lot more than words -- especially when you’re not face-to-face with your audience.</li> <li style="font-weight: 400;">When used correctly, emojis can make you feel something, whether that’s excitement, recognition, or happiness (🙌 ).</li> </ol> <p>Here at Leanplum, we were eager to explore how emojis can help mobile marketers communicate with users in a more personalized fashion. After all, we all use emojis every day -- in our texts to friends, work emails, social media posts, and so on.</p> <p>But what happens when a marketer sends an emoji?</p> <p>To find out, our data science team analyzed 2.6 billion push notifications containing emojis. We looked at every facet of engagement -- opens, conversions, retention. And we found some interesting results.</p> <p>We crunched the numbers to create a data-backed guide to using emojis, designed for mobile marketers.</p> <h2><strong>Why Do We Love Emojis?</strong></h2> <p>For one, emojis are great for conveying tone, facial expression, emotion -- and in my case, even song. When you have a conversation with a friend face-to-face, it’s easy to express sarcasm. But on the internet, it’s a little tougher.</p> <p><a href="http://www.tandfonline.com/doi/abs/10.1080/17470919.2013.873737?journalCode=psns20&%23.VLadY2TF871=&" target="_blank" rel="noopener">According to scientists</a>, when a person sees an emoji in a message, their brain lights up the same way as when they see a human face. The brain recognizes emojis as nonverbal information, and as a result, emojis are then processed as emotions. Emojis have the power to change the mood of the reader.</p> <p>If someone sends 🤘, 🙌 , or 😂 in a push notification, it will spark the warm-and-fuzzies in whoever reads the notification. Naturally, more people will want to click on something that makes them feel good.</p> <p><img src="" class=" alignCenter shadow" alt="leanplum_music.png" width="413" height="126" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></p> <p>In our data, we found that the library of emojis that marketers can use has increased in size by 108%. This makes sense, considering <a href="http://www.macworld.com/article/3138106/ios/check-out-every-single-new-emoji-in-ios-102.html" target="_blank" rel="noopener">hundreds of new emojis</a> were added just last year. Now, it’s easier than ever to find an emoji that relates to you, and even <a href="http://blog.emojipedia.org/ios-10-2-emoji-first-look-shrug-fingers-crossed-face-palm/" target="_blank" rel="noopener">looks like you</a>.</p> <p>The list of new emojis includes some of our all-time favorites, like the rainbow flag 🏳️‍🌈 , a David Bowie tribute👨🏼‍🎤 , and new options for genders, races, and diverse family representation <img src="" class=" " alt="emoji-diversity.png" width="201" height="31" loading="lazy">.</p> <p>With this in mind, emoji use has increased dramatically across most communication channels, including advertising, social media, email, and mobile push notifications. Let’s take a look.</p> <h2><strong>How Emojis Have Evolved on Each Channel</strong></h2> <h3><strong>Emojis in Advertising</strong></h3> <p>There’s absolutely no shortage of advertising that contains emojis. A quick Google search for “best emoji advertising” turns up over <a href="https://www.google.com/search?q=best+emoji+advertising&oq=best+emoji+advertising&aqs=chrome..69i57.591j0j1&sourceid=chrome&ie=UTF-8" target="_blank" rel="noopener">70 million results</a>.</p> <p>Brands can play a powerful role in how emojis are perceived by the public. Take Taco Bell, which <a href="https://www.change.org/p/unicode-consortium-the-taco-emoji-needs-to-happen-aeb4ebc7-a323-441d-90b9-20b90c83a8c6?recruiter=false&utm_source=share_petition&utm_medium=copylink" target="_blank" rel="noopener">started a petition</a> signed by thousands of people and resulted in the creation of the highly requested <a href="https://www.tacobell.com/feed/tacoemoji" target="_blank" rel="noopener">taco emoji</a>. Or Dove, which created its own set of emojis that depicted people with <a href="http://adage.com/article/digital/dove-launches-curly-haired-emojis-address-void/301203/" target="_blank" rel="noopener">curly hair</a> -- a contrast to the default emojis that all have straight hair.</p> <p><img src="" class=" alignCenter shadow" alt="curly_hair_emojis.png" width="613" height="332" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></p> <p>The emoji trend in media has spread far and wide. This year, I spotted an emoji in a Super Bowl commercial. And the word is, there’s an upcoming film called “<a href="https://en.wikipedia.org/wiki/The_Emoji_Movie" target="_blank" rel="noopener">Emoji Movie</a>” due out later this year.</p> <p>One of my favorite emoji advertisements was a love story run by Pepsi. A man created signs depicting emojis to express how he felt about his partner and asked for her hand in marriage. This ad could have been run in any country. Love isn’t the only universal language at play here -- emojis are, too.</p> <div class="video-container-responsive"><iframe class="hsg-deferred" style="display: block; margin-left: auto; margin-right: auto; margin: 0px auto;" xml="lang" width="560" height="315" frameborder="0" allowfullscreen data-src="//www.youtube.com/embed/5gvSXXnqzmw"></iframe></div> <h3><strong>Emojis in Social Media</strong></h3> <p>Emoji usage has exploded across social media as well. Just check out this <a href="http://www.emojitracker.com/" target="_blank" rel="noopener">real-time tracker</a> of emoji use on Twitter. Emojis are used every second, in astounding numbers.</p> <p>Instagram and Twitter aren’t the only social channels seeing a rise in emoji use. In February 2016, Facebook revamped its “like” button to include <a href="https://www.wired.com/2016/02/facebook-reactions-totally-redesigned-like-button/" target="_blank" rel="noopener">emoji reactions</a>. People have since been able to share how they feel about a particular post, without using any words.</p> <p><img src="" class=" alignCenter shadow" alt="facebook_reaction_emojis.png" width="393" height="296" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></p> <p>Emoji usage in social media has risen, and engagement with emoji posts has seen a similar climb. According to <i><a href="http://www.socialmediatoday.com/social-networks/7-ways-use-emojis-social-media-marketing" target="_blank" rel="noopener">Social Media Today</a></i>:</p> <ul> <li style="font-weight: 400;">On <a href="http://www.wordstream.com/blog/ws/2015/11/19/twitter-emoji" target="_blank" rel="noopener">Twitter</a>, emojis result in 25.4% more engagement.</li> <li style="font-weight: 400;">On <a href="https://www.zazzlemedia.co.uk/blog/facebook-edgerank-and-engagement/" target="_blank" rel="noopener">Facebook</a>, emojis result in 57% more likes, 33% more comments, and 33% more shares.</li> <li style="font-weight: 400;">On <a href="https://engineering.instagram.com/emojineering-part-1-machine-learning-for-emoji-trendsmachine-learning-for-emoji-trends-7f5f9cb979ad%23.m57i8nn8x" target="_blank" rel="noopener">Instagram</a>, nearly 50% of all comments and captions contain emojis.</li> </ul> <p>For a real-life example, check out Bud Light. The company tweeted an <a href="https://twitter.com/budlight/status/485050295517335552" target="_blank" rel="noopener">American flag</a> comprised purely of emojis for the 4th of July, and it received nearly 140,000 retweets.</p> <p>The takeaway for marketers: Love for emojis has increased use across all platforms. It’s a critical factor in garnering more brand engagement across media platforms.</p> <h3><strong>Emojis in Email</strong></h3> <p>How do emojis impact email open rates? 64% of people say they open an email <a href="https://www.salesforce.com/blog/2013/07/email-marketing-stats.html" target="_blank" rel="noopener">due to its subject line</a>. Naturally, emojis must have an impact on that.</p> <p>In a study, <a href="http://www.mycleveragency.com/blog/2015/05/can-emojis-open-emails/" target="_blank" rel="noopener">myclever Agency</a> found that 56% of brands saw an increase in open rates when email subject lines included emojis. Furthermore, there was also a higher clickthrough rate -- meaning recipients were engaging with more emails due to emojis.</p> <p>To help you get the best of your email campaigns, check out this list of <a href="http://www.emailmarketingtipps.de/2015/05/07/822-emoji-subject-lines-gmail-outlook-cheat-sheet/" target="_blank" rel="noopener">popular subject line emojis</a>. Here's a sneak peak below:</p> <p><img src="" class=" alignCenter shadow" alt="emojis_email_list.png" width="393" height="717" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></p> <p>The image details the iOS, Android, and Outlook emojis, so you understand what your message looks like across all platforms and devices.</p> <h3>Emojis in Push Notifications</h3> <p>To analyze how this trend carries over from other channels, we tracked the year-over-year increase of emoji usage in push notifications in <a href="https://www.leanplum.com/resources/library/emoji-push-notifications/?utm_source=hubspot&utm_medium=referral&utm_campaign=guest_post&utm_content=emoji_report&utm_term=" target="_blank" rel="noopener">our own report here at Leanplum</a>.</p> <p>We learned that between 2015 and 2016, emoji usage in push notifications rose 163%.</p> <p><img src="" class=" alignCenter shadow" alt="emoji-data-leanplum.png" width="622" height="348" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></p> <p>Emojis are a popular medium with which to communicate with users -- wherever those communications may live. But beyond popularity and novelty, how do emojis impact your bottom-line KPIs?</p> <h2><strong>Improving Metrics With Emoji Push Notifications</strong></h2> <p>It turns out, emojis can do a lot to improve mobile marketing outcomes.</p> <h3><strong>Emojis Drive 🏋️‍ Push Notification Opens by 85%</strong></h3> <p>First, we analyzed the open rates of push notifications that contained emojis vs. push notifications that did not contain emojis. It turns out, there was a significant difference.</p> <p><strong>Push notifications with emojis saw an <strong>85% increase</strong> in open rates<i>.</i></strong></p> <p><strong><i><img src="" class=" alignCenter shadow" alt="leanplum-data-2.png" width="622" height="372" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></i></strong></p> <p>For mobile apps, this is huge. Push notifications can engage new users, or users who’ve fallen dormant using the app, and lure them back in. Add an emoji to your messaging, and you might be able to reach almost twice as many users. 💘</p> <h3><strong>Emojis Boost 🚀 Conversions by 9%</strong></h3> <p>Emojis can also have a direct impact on calls-to-action (CTA).</p> <p><a href="https://www.mobilityware.com/" target="_blank" rel="noopener">Mobilityware</a>, a mobile gaming company that develops addictive card and casino hits, wanted to understand the impact of emojis in its messaging campaigns. It set up an A/B test via a push notification, offering players the chance to collect bonus chips. In the test, one notification included an emoji, the other did not.</p> <p>The push notification that contained an emoji saw a 9% bump in users who clicked the CTA.</p> <p><img src="" class=" alignCenter shadow" alt="leanplum-data-3.png" width="419" height="361" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></p> <h3>Emojis Increase ⬆️ Day 2 Retention by 28%</h3> <p>Yet another app ran an experiment with emoji push notifications that we analyzed in our report. For US users on Android smartphones, the day two retention rate increased by 28%.</p> <p>This growth illustrates a huge win during a critical point in the user cycle to ensure continued app adoption.</p> <p><img src="" class=" alignCenter shadow" alt="leanplum-data-4.png" width="621" height="259" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></p> <p>When users engage with your app from the beginning, they’re more likely to stick around. In fact, we’ve found that if you can increase retention during the first 10 days after install, you can increase retention for the <a href="https://www.leanplum.com/resources/library/retention-revealed/" target="_blank" rel="noopener">entire first month</a>.</p> <h3><strong>Emojis Outperform 🎭 Images by 9%</strong></h3> <p>Finally, emoji engagement extends beyond push notifications to other forms of messaging, too.</p> <p><a href="https://www.canva.com/" target="_blank" rel="noopener">Canva</a> is a drag-and-drop design app that helps anyone make beautiful graphics. It ran a messaging A/B test that pitted emojis against images. Half its audience received an in-app message with text and an emoji; the other half text and an image.</p> <p>The result from our analysis: the emoji variant outperformed the image version by 9%.</p> <p><img src="" class=" alignCenter shadow" alt="leanplum-data-5.png" width="519" height="332" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></p> <h2><strong>Do More With Your Emojis</strong></h2> <p>Mobile brands should continue to experiment with emojis in all their messaging, from push to in-app and email. The sky’s the limit 🌤 when it comes to emoji engagement.</p> <p>To get started, check out our infographic below. It lists <strong>25 emoji power⚡️ words</strong> to consider using in your next push notification. Each of these emojis had an above-average open rate. These high-performing emojis can help you boost your push notification engagement and conversion rates.</p> <p><img src="" class=" alignCenter shadow" alt="leanplum-data-6.png" width="519" height="408" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></p> <p>To get more juicy emoji data, download the full report from Leanplum, "<a href="https://www.leanplum.com/resources/library/emoji-push-notifications/?utm_source=hubspot&utm_medium=referral&utm_campaign=guest_post&utm_content=emoji_report&utm_term=" target="_blank" rel="noopener">Winning App ❤️ (& 💸) With Emojis</a>."</p> <p><i>Have you experimented with emojis in your marketing messaging? 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Easy as 🍰: How to Boost Engagement with Emoji Push Notifications