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The World Out of Home Organization
<!DOCTYPE html> <html lang="en"> <head> <meta name="viewport" content="width=device-width, initial-scale=1"> <title>The World Out of Home Organization</title> <meta name="description" content="The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies"> <link href="https://fonts.googleapis.com/css?family=Montserrat:400,500,600,700,800&display=swap" rel="stylesheet"> <link href="https://fonts.googleapis.com/css?family=Open+Sans:400,600" rel="stylesheet"> <link rel="stylesheet" href="assets/css/bootstrap-4.3.1.min.css"> <link rel="stylesheet" href="assets/css/fontawesome-all-5.9.0.min.css"> <link rel="stylesheet" href="assets/webfonts/flaticon/flaticon.css"> <link rel="stylesheet" href="assets/css/jquery.fancybox.min.css"> <link rel="stylesheet" href="assets/css/layerslider.css"> <link rel="stylesheet" href="assets/css/comp2a.css?v=386289"> <script src="https://www.google.com/recaptcha/api.js?render=6LfeKJ8UAAAAAHOXvu0hUApNVWP5nMT1pi-2oiXR"></script> <script> grecaptcha.ready(function () { grecaptcha.execute('6LfeKJ8UAAAAAHOXvu0hUApNVWP5nMT1pi-2oiXR', { action: 'contact' }).then(function (token) { var recaptchaResponse = document.getElementById('recaptchaResponse'); recaptchaResponse.value = token; }); }); </script> </head> <body> <header class="default-header bg-white nav-on-top"> <div class="container"> <div class="row"> <div class="col-md-12"> <nav class="navbar navbar-expand-lg nav-secondary nav-primary-hover nav-line-active py-2"> <a class="navbar-brand" href="https://www.worldooh.org/" title="World OOH, formerly FEPE International"><img class="nav-logo" src="/images/logo.png" alt="World OOH formerly FEPE International"></a> <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarSupportedContent" aria-controls="navbarSupportedContent" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon flaticon-menu flat-small text-primary"></span> </button> <div class="collapse navbar-collapse" id="navbarSupportedContent"> <ul class="navbar-nav ml-auto"> <li class="nav-item current"><a class="nav-link" href="https://www.worldooh.org" current title="World OOH">Home</a> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="https://www.worldooh.org/about" title="About The World Out of Home Organization">About</a> <ul class="dropdown-menu"> <li><a class="dropdown-item" href="https://www.worldooh.org/the-woo-board" title="WOO Board of Directors">The WOO Board</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/the-woo-executive-team" title="The WOO Executive Team">The WOO Executive Team</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/our-history" title="Our History">Our History</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/the-woo-bylaws" title="The WOO Bylaws">The WOO Bylaws</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/membership" title="Membership">Membership</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/our-members" title="Members Links">Members</a></li> </ul> </li> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="https://www.worldooh.org/congresses" title="FEPE Congresses">Congresses</a> <ul class="dropdown-menu"> <li><a class="dropdown-item" href="https://www.worldooh.org/an-important-new-horizon" title="The 2024 Hong Kong WOO Annual Congress">2024 Annual Congress - Hong Kong </a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/apac-forum-2023" title="APAC Forum 2023">APAC Forum 2023 Wrap</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/lisbon-congress-2023" title="Lisbon World Congress 2023 - The Wrap up">Lisbon Congress 2023</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/mena-forum-2023" title="The WOO MENA Forum 2023 - the Wrap up">MENA Forum Dubai 2023</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/apac-forum-2022" title="The WOO APAC Forum – the Wrap up">APAC Forum Kuala Lumpur 2022</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/toronto-congress-2022" title="WOO Toronto Global Congress">Toronto Congress 2022</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/africa-forum-2022" title="Africa Forum February 2022">Africa Forum February 2022</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/asiaforum" title="Asia Forum October 28th 2021">Asia Forum October 28th 2021</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/woo-european-forum-may-18th-2021" title="WOO European Forum May 18th 2021">European Forum May 2021</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/toronto-congress-2020-is-postponed" title="">Toronto Congress 2020 is Postponed</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/dubai-congress-2019" title="Dubai Congress, May 1-3rd 2019">Dubai Congress 2019</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/sorrento-congress-2018" title="FEPE Sorrento Congress 2018">Sorrento Congress 2018</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/stockholm-2017" title="Stockholm Congress 2017">Stockholm 2017</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/barcelona-2016" title="Barcelona 2016">Barcelona 2016</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/budapest-2015" title="FEPE Budapest Congress 2015">Budapest 2015</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/vienna-2014" title="Vienna Congress 2014">Vienna 2014</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/berlin-2013" title="Berlin 2013">Berlin 2013</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/milan-2012" title="Milan 2012">Milan 2012</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/madrid-2011" title="FEPE Madrid 2011">Madrid 2011</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/beirut-2010" title="FEPE Beirut congress, 2010">Beirut 2010</a></li> </ul> </li> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="https://www.worldooh.org/awards" title="WOO AWARDS 2025 - MEXICO CITY">AWARDS</a> <ul class="dropdown-menu"> <li><a class="dropdown-item" href="https://www.worldooh.org/nominate-for-the-awards" title="WOO Award Nominations">Nominate for the Awards</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/lifetime-achievement-award" title="Lifetime Achievement Award">Lifetime Achievement Award</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/leadership-award" title="Leadership Award">Leadership Award</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/rising-star-award" title="Rising Star Award">Rising Star Award</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/the-sustainability-award" title="The Sustainability Award">The Sustainability Award</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/technical-innovation-award" title="Technical Innovation Award">Technical Innovation Award</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/creatives-award-digital" title="Creatives Award - Digital">Creatives Award - Digital</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/creatives-award-classic" title="Creatives Award - Classic ">Creatives Award - Classic</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/creatives-award-special-build" title="Creatives Award - Special Build">Creatives Award - Special Build</a></li> </ul> </li> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="https://www.worldooh.org/the-sustainability-repository" title="Sustainability">Sustainability</a> </li> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="https://www.worldooh.org/creativity" title="creativity">Creativity</a> <ul class="dropdown-menu"> <li><a class="dropdown-item" href="https://www.worldooh.org/oursecondchance" title="Our Second Chance">#oursecondchance</a></li> </ul> </li> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="https://www.worldooh.org/login" title="Login to access WOO Global Data">Login</a> </li> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="/news">News</a> <ul class="dropdown-menu"> <li><a class="dropdown-item" href="/archive">Newsletter Archive</a></li> </ul> </li> <li class="nav-item"><a class="nav-link" href="/contact">Contact</a></li> </ul> </div> </nav> </div> </div> </div> </header> <div class="full-row"> <div class="container"> <div class="row"> <div class="col-lg-12"> <div class="homedisplay"> <style> .homehome {padding:40px;min-height:200px;} @media only screen and (min-width: 768px) { .homehome {padding:60px;min-height:400px;} } @media only screen and (min-width: 1200px) { .homehome {padding:100px;min-height:300px;} } </style> <div class="homehome" style="width:100%;height:100%;border:0;margin:0; background:#fff; background-position: center; background-size: cover;background-image: url(https://www.worldooh.org/banners/mexico.jpg); background-repeat:no-repeat; min-height: 100px;align-items: center;justify-content: center;"> <a href="https://www.worldooh.org/event/mexico-2025" style="background:none;"> <img src="https://www.worldooh.org/banners/open.png" alt="Annual Congress 2025" /></a> </div> <div class="homeabout"> <h2>About WOO</h2> <p>The World Out of Home Organization (formerly FEPE International) is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members. </p> <a href="https://www.worldooh.org/page.php?id=21" title="Find out more abour World OOH">Find Out More</a> </div> <div class="homeportal"> <h2>WOO Global Data</h2> <p>All our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.</p> <a href="https://www.worldooh.org/page.php?id=48" title="Access to the World OOH Portal">Discover More</a> </div> <div class="homenews"> <h2>Newsletter Signup</h2> <p>A weekly newsletter focusing on the top OOH stories of the week from around the world.</p> <form action="/newsletter/ext.php?t=signup" method="post" class="signform"> <input type="text" class="text_input" name="email" value="" placeholder="Email address required" style="border:1px solid #93c90e;margin:0 auto; width:45%;padding:4px 10px;margin: 0px 0px;color: #fff;background: rgba(0, 0, 0, 0.5);font-size: 0.9rem; "> <input type="hidden" class="text_input" name="first_name" value="Optin-signup" > <input type="checkbox" name="group_id[]" value="11" checked style="display:none;"> <input type="hidden" name="recaptcha_response" id="recaptchaResponse"> <div class="homebutton"> <input style="background: #93c90e; color: #fff; padding: 6px 15px; width: 100%; text-align: center; letter-spacing: 0; font-size: 0.9rem !important; font: inherit; vertical-align: baseline; border-radius: 0;" type="submit" name="submit" value="Subscribe!"> </div> </form> </div> </div> </div> </div> </div> </div> <div class="full-row"> <div class="container"> <div class="row"> <div class="col-lg-3 col-md-12"> <div id="sidebar" class="sidebar sidebar-blog"> <div class="widget widget_archive"> <h4 class="widget-title down-line">WOO Sponsors</h4> <style> .sponsors {display: flex; flex-wrap: wrap; gap: 1rem; justify-content: space-between;} .sponsor { max-width: 140px; margin: 0;} </style> <div class="sponsors"> <a href="https://www.absen.com/" title="Absen" target="_blank"> <img src="https://www.worldooh.org/uploads/sponsors/absen-logo-vector.png" alt="Absen" class="sponsor" /></a> <img src="https://www.worldooh.org/uploads/sponsors/broadsign.png" alt="Broadsign" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/daktronics.jpg" alt="Daktronics" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/perion.jpg" alt="Perion" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/ipsos.jpg" alt="Global Market Research and Public Opinion Specialist" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/MOVINGWALLS.jpg" alt="Moving Walls" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/VIOOH.jpg" alt="" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/VM.jpg" alt="" class="sponsor" /> </div> </div> </div> </div> <div class="col-lg-9"> <div id="homecontent" class="col-lg-12 col-md-12"> <h1>About The World Out of Home Organization<br /> </h1> <p>The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies - JCDecaux and Clear Channel - as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia.</p> <p>Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. </p> <br> <h2 class="widget-title down-line">Latest News</h2><br> <div class="support-grid"></div> <div class="band"> <div class="item-1"> <a href="https://www.worldooh.org/news/an-englishman-in-new-york-jeremy-male" title="" class="card"> <img src="/uploads/news/bager-male-2.jpg" alt=""> <article> <h2>"An Englishman in New York - A decade of Reflections.” Anna Bager interviews Jeremy Male at WOO Mexico City</h2> <p>Jeremy Male, former chairman and CEO of OUTFRONT Media in the US is stepping down after ten years in charge and, in what is sure to be one of the highlights of the World Out of Home Organization's Annual Congress in Mexico City</p> <button type="button" class="btn btn-primary mb-3">Read More</button> <span><i class="flaticon-calendar flat-mini"></i> Apr 02, 2025</span> </article> </a> </div> <div class="item-2"> <a href="https://www.worldooh.org/news/award-nominations-2025-april18th" title="" class="card"> <img src="/uploads/news/AWARDS-EXTENDED - Final.jpg" alt=""> <article> <h2>Take your opportunity as a WOO Member to make nominations for the WOO Global Awards 2025 </h2> <p>The WOO Global Awards 2025 will be presented during the next Annual Congress (June 4th-6th) in Mexico City on the first full day of Congress - Thursday June 5th. DEADLINE EXTENDED UNTIL FRIDAY APRIL 18th</p> <button type="button" class="btn btn-primary mb-3">Read More</button> <span><i class="flaticon-calendar flat-mini"></i> Mar 28, 2025</span> </article> </a> </div> <div class="item-3"> <a href="https://www.worldooh.org/news/keynote-sylvain-le-borgne-2025" title="" class="card"> <img src="/uploads/news/sylvain.jpg" alt=""> <article> <h2>JCDecaux global data chief headlines Day Two of World Out of Organization Annual Congress in Mexico City</h2> <p>JCDecaux Group Chief Data Officer Sylvain Le Borgne will be the Keynote Speaker on Day Two of the World Out of Home Organization's Global Congress in Mexico City from June 4-6. The theme of Le Borgne's address is How Tech Brings OOH to the Next Level.</p> <button type="button" class="btn btn-primary mb-3">Read More</button> <span><i class="flaticon-calendar flat-mini"></i> Mar 27, 2025</span> </article> </a> </div> <div class="item-4"> <a href="https://www.worldooh.org/news/join-our-monthly-global-call-march27th" title="" class="card"> <img src="/uploads/news/GLOBAL CALLS 2LRG.jpg" alt=""> <article> <h2>All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday March 27th </h2> <p>Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday March 27th at 1.00pm (GMT) where the WOO team will be giving an update on WOO Initiatives and Events.</p> <button type="button" class="btn btn-primary mb-3">Read More</button> <span><i class="flaticon-calendar flat-mini"></i> Mar 19, 2025</span> </article> </a> </div> <div class="item-5"> <a href="https://www.worldooh.org/news/cathy-oconnor-mexico-city" title="" class="card"> <img src="/uploads/news/cathy.jpg" alt=""> <article> <h2>oOh!media CEO Cathy O'Connor to be headline speaker on growth of Retail Media at forthcoming WOO Annual Congress</h2> <p>oOh!media CEO Cathy O'Connor is the first speaker to be announced for the World Out of Home Organization's forthcoming 2025 Annual Congress in Mexico City. O'Connor will explore the growth of retail media and its opportunities for OOH.</p> <button type="button" class="btn btn-primary mb-3">Read More</button> <span><i class="flaticon-calendar flat-mini"></i> Mar 13, 2025</span> </article> </a> </div> <div class="item-6"> <a href="https://www.worldooh.org/news/creativity-at-the-woo-awards-2025" title="" class="card"> <img src="/uploads/news/Screenshot 2025-03-06 at 19.11.59.png" alt=""> <article> <h2>Creativity takes centre stage at the WOO Awards 2025 - <b>Enter now!</b></h2> <p>One of the highlights of any WOO Congress are the Creative Awards, and 2025 is shaping up to be bigger, better and bolder than ever. But as the saying goes, you've got to be in it to win it!</p> <button type="button" class="btn btn-primary mb-3">Read More</button> <span><i class="flaticon-calendar flat-mini"></i> Mar 06, 2025</span> </article> </a> </div> </div> </div> </div> </div> </div> </div> <footer class="full-row footer-default-dark bg-footer" style="padding-bottom: 30px"> <div class="container"> <div class="row"> <div class="col-lg-3 col-md-6"> <div class="footer-widget mb-5"> <div class="footer-logo mb-4"> <a href="https://www.worldooh.org" title="World OOH, formerly FEPE International"> <img src="https://www.worldooh.org/images/WOOHO_reverse.png" alt="World OOH formerly FEPE International"></a> </div> <p>The World Out of Home Organization (previously FEPE International, established in 1959) is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members.</p> </div> </div> <div class="col-lg-3 col-md-6"> <div class="footer-widget post-widget mb-5"> <h3 class="widget-title mb-4">Recent News</h3> <ul> <li><a href="https://www.worldooh.org/news/an-englishman-in-new-york-jeremy-male">"An Englishman in New York - A decade of Reflections.” Anna Bager interviews Jeremy Male at WOO Mexico City</a><span><i class="flaticon-calendar flat-mini"></i> Apr 02, 2025</span></li> <li><a href="https://www.worldooh.org/news/award-nominations-2025-april18th">Take your opportunity as a WOO Member to make nominations for the WOO Global Awards 2025 </a><span><i class="flaticon-calendar flat-mini"></i> Mar 28, 2025</span></li> <li><a href="https://www.worldooh.org/news/keynote-sylvain-le-borgne-2025">JCDecaux global data chief headlines Day Two of World Out of Organization Annual Congress in Mexico City</a><span><i class="flaticon-calendar flat-mini"></i> Mar 27, 2025</span></li> </ul> </div> </div> <div class="col-lg-3 col-md-6"> <div class="footer-widget footer-nav mb-5"> <h3 class="widget-title mb-4">Quick Links</h3> <ul> <li><a href="https://www.worldooh.org">Home</a></li> <li><a href="https://www.worldooh.org/about">About</a></li> <li><a href="https://www.worldooh.org/congresses">Congresses</a></li> <li><a href="https://www.worldooh.org/awards">AWARDS</a></li> <li><a href="https://www.worldooh.org/the-sustainability-repository">Sustainability</a></li> <li><a href="https://www.worldooh.org/creativity">Creativity</a></li> <li><a href="https://www.worldooh.org/login">Login</a></li> <li><a href="https://www.worldooh.org/contact">Contact</a></li> <li><a href="https://www.worldooh.org/privacy-policy">Privacy Policy</a></li> </ul> </div> </div> <div class="col-lg-3 col-md-6"> <div class="footer-widget contact-widget mb-5"> <h3 class="widget-title mb-4">Contact Us</h3> <p>Registered Office:<br> c/o Baumgartner Mächler Rechtsanwälte AG,<br> Löwenstrasse 2,<br> Zurich, Switzerland,<br> 8001<br> <br> +44 1494 581777<br> <br> info@worldooh.org<br> </p> </div> <div class="footer-widget media-widget mb-5"> <a href="https://www.instagram.com/worldoohorg/"><i class="fa-brands fa-square-instagram"></i></a> <a href="https://twitter.com/worldoohorg"><i class="fa-brands fa-square-twitter"></i></a> <a href="https://www.linkedin.com/company/fepe-international"><i class="fa-brands fa-linkedin"></i></a> </div> </div> </div> </div> </footer> <div class="copyright bg-dark text-default py-4"> <div class="container"> <div class="row"> <div class="col-md-6"> <span>© Copyright 2025 Worldooh, All Rights Reserved</span> </div> <div class="col-md-6"> <ul class="line-menu float-right list-color-gray"> <li class="float-left"><a href="#">Privacy & Policy </a></li> <li class="float-left">|</li> <li class="float-left"><a href="#">Site Map</a></li> </ul> </div> </div> </div> </div> <a href="#" class="bg-primary text-white" id="scroll"><i class="fa fa-angle-up"></i></a> </div> </div> <script>document.cookie='resolution='+Math.max(screen.width,screen.height)+'; path=/';</script> <script src="../assets/js/jquery-3.3.1.min.js"></script> <script src="../assets/js/greensock.js"></script> <script src="../assets/js/layerslider.transitions.js"></script> <script src="../assets/js/layerslider.kreaturamedia.jquery.js"></script> <script src="../assets/js/popper-1.14.3.min.js"></script> <script src="../assets/js/bootstrap-4.3.1.min.js"></script> <script src="../assets/js/jquery.fancybox.min.js"></script> <script src="../assets/js/owl.js"></script> <script src="../assets/js/wow.js"></script> <script src="../assets/js/mixitup.min.js"></script> <script src="../assets/js/custom.js"></script> <script src="../assets/js/lwcnCookieNotice.js"></script> <script> FontAwesomeConfig = { searchPseudoElements: true }; </script> <script src="https://kit.fontawesome.com/28ea9161a4.js" crossorigin="anonymous"></script> <script> lwcnCookieNotice.initialize({ sections: [ { 'sectionId': 1, 'name': 'Basic ads, personalized content, and ad measurement', 'description': 'Basic ads can be served. Content can be personalized based on a profile. More data can be added to better personalize content. Ad performance can be measured.', 'categories': [ { 'categoryId': 1, 'name': 'Select personalized content', 'description': '<p>To select personalized content vendors can:</p><ul><li>Select personalized content based on a user profile or other historical user data, including a useru2019s prior activity, interests, visits to sites or apps, location, or demographic information.</li></ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, { 'categoryId': 2, 'name': 'Select basic ads', 'description': '<p>To do basic ad selection vendors can:</p>n<ul>n<li>Use real-time information about the context in which the ad will be shown, to show the ad, including information about the content and the device, such as: device type and capabilities, user agent, URL, IP address</li>n<li>Use a useru2019s non-precise geolocation data</li>n<li>Control the frequency of ads shown to a user.</li>n<li>Sequence the order in which ads are shown to a user.</li>n<li>Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context</li>n</ul>nn<p>Vendors cannot:</p>n<ul>n<li>Create a personalized ads profile using this information for the selection of future ads without a separate legal basis to create a personalized ads profile.</li>n<li>N.B. Non-precise means only an approximate location involving at least a radius of 500 meters is permitted.</li>n</ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, { 'categoryId': 3, 'name': 'Measure ad performance', 'description': '<p>To measure ad performance vendors can:</p>n<ul>n<li>Measure whether and how ads were delivered to and interacted with by a user</li>n<li>Provide reporting about ads including their effectiveness and performance</li><li>Provide reporting about users who interacted with ads using data observed during the course of the user\'s interaction with that ad</li>n<li>Provide reporting to publishers about the ads displayed on their property</li>n<li>Measure whether an ad is serving in a suitable editorial environment (brand-safe) contextn<li>Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity</li>n<li>Combine this information with other information previously collected, including from across websites and apps</li>n</ul>n<p>Vendors cannot:</p>n<ul>n<li>Apply panel- or similarly-derived audience insights data to ad measurement data without a Legal Basis to apply market research to generate audience insights (Purpose 9)</li></ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, ], }, { 'sectionId': 2, 'name': 'Personalized ads profile and display', 'description': 'Ads can be personalized based on a profile. More data can be added to better personalize ads.', 'categories': [ { 'categoryId': 4, 'name': 'Select personalized ads', 'description': '<p>To select personalized ads vendors can:</p>n<ul>n<li>Select personalized ads based on a user profile or other historical user data, including a useru2019s prior activity, interests, visits to sites or apps, location, or demographic information.</li>n</ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, { 'categoryId': 5, 'name': 'Create a personalized ads profile', 'description': '<p>To create a personalized ads profile vendors can:</p>n<ul>n<li>Collect information about a user, including a user\'s activity, interests, demographic information, or location, to create or edit a user profile for use in personalized advertising.</li>n<li>Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalized advertising.n</li>n</ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }], }], }); </script> <!-- End Open Web Analytics Code --> </body> </html>