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The World Out of Home Organization
<!DOCTYPE html> <html lang="en"> <head> <meta name="viewport" content="width=device-width, initial-scale=1"> <title>The World Out of Home Organization</title> <meta name="description" content="The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. 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Hong Kong </a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/apac-forum-2023" title="APAC Forum 2023">APAC Forum 2023 Wrap</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/lisbon-congress-2023" title="Lisbon World Congress 2023 - The Wrap up">Lisbon Congress 2023</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/mena-forum-2023" title="The WOO MENA Forum 2023 - the Wrap up">MENA Forum Dubai 2023</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/apac-forum-2022" title="The WOO APAC Forum – the Wrap up">APAC Forum Kuala Lumpur 2022</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/toronto-congress-2022" title="WOO Toronto Global Congress">Toronto Congress 2022</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/africa-forum-2022" title="Africa Forum February 2022">Africa Forum February 2022</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/asiaforum" title="Asia Forum October 28th 2021">Asia Forum October 28th 2021</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/woo-european-forum-may-18th-2021" title="WOO European Forum May 18th 2021">European Forum May 2021</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/toronto-congress-2020-is-postponed" title="">Toronto Congress 2020 is Postponed</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/dubai-congress-2019" title="Dubai Congress, May 1-3rd 2019">Dubai Congress 2019</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/sorrento-congress-2018" title="FEPE Sorrento Congress 2018">Sorrento Congress 2018</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/stockholm-2017" title="Stockholm Congress 2017">Stockholm 2017</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/barcelona-2016" title="Barcelona 2016">Barcelona 2016</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/budapest-2015" title="FEPE Budapest Congress 2015">Budapest 2015</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/vienna-2014" title="Vienna Congress 2014">Vienna 2014</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/berlin-2013" title="Berlin 2013">Berlin 2013</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/milan-2012" title="Milan 2012">Milan 2012</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/madrid-2011" title="FEPE Madrid 2011">Madrid 2011</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/beirut-2010" title="FEPE Beirut congress, 2010">Beirut 2010</a></li> </ul> </li> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="https://www.worldooh.org/awards" title="WOO Awards">WOO Awards</a> <ul class="dropdown-menu"> <li><a class="dropdown-item" href="https://www.worldooh.org/lifetime-achievement-award" title="Lifetime Achievement Award">Lifetime Achievement Award</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/leadership-award" title="Leadership Award">Leadership Award</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/rising-star-award" title="Rising Star Award">Rising Star Award</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/the-sustainability-award" title="The Sustainability Award">The Sustainability Award</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/technical-innovation-award" title="Technical Innovation Award">Technical Innovation Award</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/creatives-award-digital" title="Creatives Award - Digital">Creatives Award - Digital</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/creatives-award-classic" title="Creatives Award - Classic ">Creatives Award - Classic</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/future-leaders-terms" title="Future Leaders Delegate Initiative Nomination terms">Future Leaders Delegate Initiative Nomination terms</a></li> </ul> </li> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="https://www.worldooh.org/creativity" title="creativity">Creativity</a> <ul class="dropdown-menu"> <li><a class="dropdown-item" href="https://www.worldooh.org/oursecondchance" title="Our Second Chance">#oursecondchance</a></li> </ul> </li> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="https://www.worldooh.org/login" title="Login to access WOO Global Data">Login</a> </li> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="https://www.worldooh.org/sustainability">Sustainability</a> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="/news">News</a> <ul class="dropdown-menu"> <li><a class="dropdown-item" href="/archive">Newsletter Archive</a></li> </ul> </li> <li class="nav-item"><a class="nav-link" href="/contact">Contact</a></li> </ul> </div> </nav> </div> </div> </div> </header> <div class="full-row"> <div class="container"> <div class="row"> <div class="col-lg-12"> <div class="homedisplay"> <style> .homehome {padding:40px;min-height:200px;} @media only screen and (min-width: 768px) { .homehome {padding:60px;min-height:400px;} } @media only screen and (min-width: 1200px) { .homehome {padding:100px;min-height:300px;} } </style> <div class="homehome" style="width:100%;height:100%;border:0;margin:0; background:#fff; background-position: center; background-size: cover;background-image: url(https://www.worldooh.org/banners/mexico.jpg); background-repeat:no-repeat; min-height: 100px;align-items: center;justify-content: center;"> <a href="#" style="background:none;"> <img src="https://www.worldooh.org/banners/SAVE-mexico1.png" alt="Annual Congress 2025" /></a> </div> <div class="homeabout"> <h2>About WOO</h2> <p>The World Out of Home Organization (formerly FEPE International) is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members. </p> <a href="https://www.worldooh.org/page.php?id=21" title="Find out more abour World OOH">Find Out More</a> </div> <div class="homeportal"> <h2>WOO Global Data</h2> <p>All our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.</p> <a href="https://www.worldooh.org/page.php?id=48" title="Access to the World OOH Portal">Discover More</a> </div> <div class="homenews"> <h2>Newsletter Signup</h2> <p>A weekly newsletter focusing on the top OOH stories of the week from around the world.</p> <form action="/newsletter/ext.php?t=signup" method="post" class="signform"> <input type="text" class="text_input" name="email" value="" placeholder="Email address required" style="border:1px solid #93c90e;margin:0 auto; width:45%;padding:4px 10px;margin: 0px 0px;color: #fff;background: rgba(0, 0, 0, 0.5);font-size: 0.9rem; "> <input type="hidden" class="text_input" name="first_name" value="Optin-signup" > <input type="checkbox" name="group_id[]" value="11" checked style="display:none;"> <input type="hidden" name="recaptcha_response" id="recaptchaResponse"> <div class="homebutton"> <input style="background: #93c90e; color: #fff; padding: 6px 15px; width: 100%; text-align: center; letter-spacing: 0; font-size: 0.9rem !important; font: inherit; vertical-align: baseline; border-radius: 0;" type="submit" name="submit" value="Subscribe!"> </div> </form> </div> </div> </div> </div> </div> </div> <div class="full-row"> <div class="container"> <div class="row"> <div class="col-lg-3 col-md-12"> <div id="sidebar" class="sidebar sidebar-blog"> <div class="widget widget_archive"> <h4 class="widget-title down-line">WOO Sponsors</h4> <style> .sponsors {display: flex; flex-wrap: wrap; gap: 1rem; justify-content: space-between;} .sponsor { max-width: 140px; margin: 0;} </style> <div class="sponsors"> <a href="https://www.absen.com/" title="Absen" target="_blank"> <img src="https://www.worldooh.org/uploads/sponsors/absen-logo-vector.png" alt="Absen" class="sponsor" /></a> <img src="https://www.worldooh.org/uploads/sponsors/broadsign.png" alt="Broadsign" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/daktronics.jpg" alt="Daktronics" class="sponsor" /> <a href="https://www.dentsu.com/" title="The network designed for what's next" target="_blank"> <img src="https://www.worldooh.org/uploads/sponsors/dentsu.jpg" alt="The network designed for what's next" class="sponsor" /></a> <img src="https://www.worldooh.org/uploads/sponsors/hivestack-woo.jpg" alt="Hivestack" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/ipsos.jpg" alt="Global Market Research and Public Opinion Specialist" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/MOVINGWALLS.jpg" alt="Moving Walls" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/SeventhD.jpg" alt="" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/talon.jpg" alt="" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/VIOOH.jpg" alt="" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/VM.jpg" alt="" class="sponsor" /> </div> </div> </div> </div> <div class="col-lg-9"> <div id="homecontent" class="col-lg-12 col-md-12"> <h1>About The World Out of Home Organization<br /> </h1> <p>The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies - JCDecaux and Clear Channel - as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia.</p> <p>Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. </p> <br> <h2 class="widget-title down-line">Latest News</h2><br> <div class="support-grid"></div> <div class="band"> <div class="item-1"> <a href="https://www.worldooh.org/news/anna-meneguzzo-europe-forum" title="" class="card"> <img src="/uploads/news/anna_2.jpg" alt=""> <article> <h2>WOO Europe Forum: Moleskine's Anna Meneguzzo presents from OOH to digital impact O-OH!</h2> <p>Watch Moleskine Srl Brand & Communication Creative Officer Anna Meneguzzo present at the recent World Out of Home Organization's Europe forum in Milan.</p> <button type="button" class="btn btn-primary mb-3">Read More</button> <span><i class="flaticon-calendar flat-mini"></i> Nov 18, 2024</span> </article> </a> </div> <div class="item-2"> <a href="https://www.worldooh.org/news/dino-burbidge-on-effective-creative" title="" class="card"> <img src="/uploads/news/dino-1.jpg" alt=""> <article> <h2>Dino Burbidge explores effective creative at WOO Milan Forum</h2> <p>Creative consultant Dino Burbidge explored effective Out of Home creative at the World Out of Home Organization's Europe Forum in Milan from November 4-6.</p> <button type="button" class="btn btn-primary mb-3">Read More</button> <span><i class="flaticon-calendar flat-mini"></i> Nov 18, 2024</span> </article> </a> </div> <div class="item-3"> <a href="https://www.worldooh.org/news/the-mediums-sleeping-giant-2024" title="" class="card"> <img src="/uploads/news/TOM-Press-Release.jpg" alt=""> <article> <h2>WOO President Tom Goddard calls for Classic Out of Home – the medium’s ‘sleeping giant’ - to step up to the revenue plate</h2> <p>Digitisation is driving Out of Home growth, especially in Europe, WOO President Tom Goddard said at the WOO Europe forum, held in Milan this week. Digital now accounts for 40% of revenues in Europe from less than 10% of locations.</p> <button type="button" class="btn btn-primary mb-3">Read More</button> <span><i class="flaticon-calendar flat-mini"></i> Nov 08, 2024</span> </article> </a> </div> <div class="item-4"> <a href="https://www.worldooh.org/news/all-digital-all-good" title="" class="card"> <img src="/uploads/news/Christian-a1.jpg" alt=""> <article> <h2>All digital – all good?! questions Christian Schmalzl in his WOO Forum Keynote speech this week</h2> <p>Over the last years, the growth of Out of Home advertising has out-performed the ad market growth and especially since COVID, the market share of OoH is growing even faster; as the latest public numbers of Ströer as well as Nielsen statistics demonstrate</p> <button type="button" class="btn btn-primary mb-3">Read More</button> <span><i class="flaticon-calendar flat-mini"></i> Nov 07, 2024</span> </article> </a> </div> <div class="item-5"> <a href="https://www.worldooh.org/news/surge-in-new-members" title="" class="card"> <img src="/uploads/news/newm2Nov2024.jpg" alt=""> <article> <h2>Surge in new members for World Out of Home Organization</h2> <p>WOO has gained a further 14 new members, from Africa, MENA, Europe, Asia and the USA. Eight of the new members are national or international media owners, four are OOH service providers/suppliers and two are national media </p> <button type="button" class="btn btn-primary mb-3">Read More</button> <span><i class="flaticon-calendar flat-mini"></i> Oct 30, 2024</span> </article> </a> </div> <div class="item-6"> <a href="https://www.worldooh.org/news/rallying-call-for-ooh-industry-2024" title="" class="card"> <img src="/uploads/news/montage-36a.jpg" alt=""> <article> <h2>Why the WOO Europe Forum in Milan is a rallying call for the Out of Home industry</h2> <p>"Creativity is the future of Out of Home," says World Out of Home Organization President Tom Goddard, "but almost as important is how we measure it and prove the impact we have for advertisers." </p> <button type="button" class="btn btn-primary mb-3">Read More</button> <span><i class="flaticon-calendar flat-mini"></i> Oct 24, 2024</span> </article> </a> </div> </div> </div> </div> </div> </div> </div> <footer class="full-row footer-default-dark bg-footer" style="padding-bottom: 30px"> <div class="container"> <div class="row"> <div class="col-lg-3 col-md-6"> <div class="footer-widget mb-5"> <div class="footer-logo mb-4"> <a href="https://www.worldooh.org" title="World OOH, formerly FEPE International"> <img src="https://www.worldooh.org/images/WOOHO_reverse.png" alt="World OOH formerly FEPE International"></a> </div> <p>The World Out of Home Organization (previously FEPE International, established in 1959) is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members.</p> </div> </div> <div class="col-lg-3 col-md-6"> <div class="footer-widget post-widget mb-5"> <h3 class="widget-title mb-4">Recent News</h3> <ul> <li><a href="https://www.worldooh.org/news/anna-meneguzzo-europe-forum">WOO Europe Forum: Moleskine's Anna Meneguzzo presents from OOH to digital impact O-OH!</a><span><i class="flaticon-calendar flat-mini"></i> Nov 18, 2024</span></li> <li><a href="https://www.worldooh.org/news/dino-burbidge-on-effective-creative">Dino Burbidge explores effective creative at WOO Milan Forum</a><span><i class="flaticon-calendar flat-mini"></i> Nov 18, 2024</span></li> <li><a href="https://www.worldooh.org/news/the-mediums-sleeping-giant-2024">WOO President Tom Goddard calls for Classic Out of Home – the medium’s ‘sleeping giant’ - to step up to the revenue plate</a><span><i class="flaticon-calendar flat-mini"></i> Nov 08, 2024</span></li> </ul> </div> </div> <div class="col-lg-3 col-md-6"> <div class="footer-widget footer-nav mb-5"> <h3 class="widget-title mb-4">Quick Links</h3> <ul> <li><a href="https://www.worldooh.org">Home</a></li> <li><a href="https://www.worldooh.org/about">About</a></li> <li><a href="https://www.worldooh.org/congresses">Congresses</a></li> <li><a href="https://www.worldooh.org/awards">WOO Awards</a></li> <li><a href="https://www.worldooh.org/creativity">Creativity</a></li> <li><a href="https://www.worldooh.org/login">Login</a></li> <li><a href="https://www.worldooh.org/contact">Contact</a></li> <li><a href="https://www.worldooh.org/privacy-policy">Privacy Policy</a></li> </ul> </div> </div> <div class="col-lg-3 col-md-6"> <div class="footer-widget contact-widget mb-5"> <h3 class="widget-title mb-4">Contact Us</h3> <p>Registered Office:<br> c/o Baumgartner Mächler Rechtsanwälte AG,<br> Löwenstrasse 2,<br> Zurich, Switzerland,<br> 8001<br> <br> +44 1494 581777<br> <br> info@worldooh.org<br> </p> </div> <div class="footer-widget media-widget mb-5"> <a href="#"><i class="fab fa-facebook-f"></i></a> <a href="#"><i class="fab fa-twitter"></i></a> <a href="#"><i class="fab fa-linkedin-in"></i></a> </div> </div> </div> </div> </footer> <div class="copyright bg-dark text-default py-4"> <div class="container"> <div class="row"> <div class="col-md-6"> <span>© Copyright 2024 Worldooh, All Rights Reserved</span> </div> <div class="col-md-6"> <ul class="line-menu float-right list-color-gray"> <li class="float-left"><a href="#">Privacy & Policy </a></li> <li class="float-left">|</li> <li class="float-left"><a href="#">Site Map</a></li> </ul> </div> </div> </div> </div> <a href="#" class="bg-primary text-white" id="scroll"><i class="fa fa-angle-up"></i></a> </div> </div> <script>document.cookie='resolution='+Math.max(screen.width,screen.height)+'; path=/';</script> <script src="../assets/js/jquery-3.3.1.min.js"></script> <script src="../assets/js/greensock.js"></script> <script src="../assets/js/layerslider.transitions.js"></script> <script src="../assets/js/layerslider.kreaturamedia.jquery.js"></script> <script src="../assets/js/popper-1.14.3.min.js"></script> <script src="../assets/js/bootstrap-4.3.1.min.js"></script> <script src="../assets/js/jquery.fancybox.min.js"></script> <script src="../assets/js/owl.js"></script> <script src="../assets/js/wow.js"></script> <script src="../assets/js/mixitup.min.js"></script> <script src="../assets/js/custom.js"></script> <script src="../assets/js/lwcnCookieNotice.js"></script> <script> FontAwesomeConfig = { searchPseudoElements: true }; </script> <script src="https://kit.fontawesome.com/28ea9161a4.js" crossorigin="anonymous"></script> <script> lwcnCookieNotice.initialize({ sections: [ { 'sectionId': 1, 'name': 'Basic ads, personalized content, and ad measurement', 'description': 'Basic ads can be served. 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Ad performance can be measured.', 'categories': [ { 'categoryId': 1, 'name': 'Select personalized content', 'description': '<p>To select personalized content vendors can:</p><ul><li>Select personalized content based on a user profile or other historical user data, including a useru2019s prior activity, interests, visits to sites or apps, location, or demographic information.</li></ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, { 'categoryId': 2, 'name': 'Select basic ads', 'description': '<p>To do basic ad selection vendors can:</p>n<ul>n<li>Use real-time information about the context in which the ad will be shown, to show the ad, including information about the content and the device, such as: device type and capabilities, user agent, URL, IP address</li>n<li>Use a useru2019s non-precise geolocation data</li>n<li>Control the frequency of ads shown to a user.</li>n<li>Sequence the order in which ads are shown to a user.</li>n<li>Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context</li>n</ul>nn<p>Vendors cannot:</p>n<ul>n<li>Create a personalized ads profile using this information for the selection of future ads without a separate legal basis to create a personalized ads profile.</li>n<li>N.B. Non-precise means only an approximate location involving at least a radius of 500 meters is permitted.</li>n</ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, { 'categoryId': 3, 'name': 'Measure ad performance', 'description': '<p>To measure ad performance vendors can:</p>n<ul>n<li>Measure whether and how ads were delivered to and interacted with by a user</li>n<li>Provide reporting about ads including their effectiveness and performance</li><li>Provide reporting about users who interacted with ads using data observed during the course of the user\'s interaction with that ad</li>n<li>Provide reporting to publishers about the ads displayed on their property</li>n<li>Measure whether an ad is serving in a suitable editorial environment (brand-safe) contextn<li>Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity</li>n<li>Combine this information with other information previously collected, including from across websites and apps</li>n</ul>n<p>Vendors cannot:</p>n<ul>n<li>Apply panel- or similarly-derived audience insights data to ad measurement data without a Legal Basis to apply market research to generate audience insights (Purpose 9)</li></ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, ], }, { 'sectionId': 2, 'name': 'Personalized ads profile and display', 'description': 'Ads can be personalized based on a profile. More data can be added to better personalize ads.', 'categories': [ { 'categoryId': 4, 'name': 'Select personalized ads', 'description': '<p>To select personalized ads vendors can:</p>n<ul>n<li>Select personalized ads based on a user profile or other historical user data, including a useru2019s prior activity, interests, visits to sites or apps, location, or demographic information.</li>n</ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, { 'categoryId': 5, 'name': 'Create a personalized ads profile', 'description': '<p>To create a personalized ads profile vendors can:</p>n<ul>n<li>Collect information about a user, including a user\'s activity, interests, demographic information, or location, to create or edit a user profile for use in personalized advertising.</li>n<li>Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalized advertising.n</li>n</ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }], }], }); </script> <!-- End Open Web Analytics Code --> </body> </html>