CINXE.COM

<!DOCTYPE html><html lang="nl"><head><title>SEO voor webshops: een handleiding voor beginners (2024) - Shopify Nederland</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Ontdek hoe je SEO voor webshops inzet om meer bezoekers te krijgen zonder hoge advertentiekosten. Leer zoekwoordenonderzoek, site-structuur en contentoptimalisatie."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="SEO voor webshops: een handleiding voor beginners (2024) - Shopify Nederland"/><meta property="og:description" content="Ontdek hoe je SEO voor webshops inzet om meer bezoekers te krijgen zonder hoge advertentiekosten. Leer zoekwoordenonderzoek, site-structuur en contentoptimalisatie."/><meta property="og:image" content="https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/seo-voor-webshops.webp?v=1722013033"/><meta property="twitter:image" content="https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/seo-voor-webshops.webp?v=1722013033"/><meta property="og:url" content="https://www.shopify.com/nl/blog/webshop-seo-beginners"/><meta property="twitter:card" content="summary_large_image"/><meta property="twitter:site" content="Shopify"/><meta property="twitter:account_id" content="17136315"/><meta property="twitter:title" content="SEO voor webshops: een handleiding voor beginners (2024) - Shopify Nederland"/><meta property="twitter:description" content="Ontdek hoe je SEO voor webshops inzet om meer bezoekers te krijgen zonder hoge advertentiekosten. Leer zoekwoordenonderzoek, site-structuur en contentoptimalisatie."/><meta name="robots" content="index, follow, max-image-preview:large"/><link rel="alternate" hreflang="nl" href="https://www.shopify.com/nl/blog/webshop-seo-beginners"/><link rel="alternate" hreflang="en-CA" href="https://www.shopify.com/ca/blog/ecommerce-seo-beginners-guide"/><link rel="alternate" hreflang="en-GB" href="https://www.shopify.com/uk/blog/ecommerce-seo-beginners-guide"/><link rel="alternate" hreflang="en-AU" href="https://www.shopify.com/au/blog/ecommerce-seo-beginners-guide"/><link rel="alternate" hreflang="en-ID" href="https://www.shopify.com/id/blog/ecommerce-seo-beginners-guide"/><link rel="alternate" hreflang="en-NZ" href="https://www.shopify.com/nz/blog/ecommerce-seo-beginners-guide"/><link rel="alternate" hreflang="en-ZA" href="https://www.shopify.com/za/blog/ecommerce-seo-beginners-guide"/><link rel="alternate" hreflang="en-NG" href="https://www.shopify.com/ng/blog/ecommerce-seo-beginners-guide"/><link rel="alternate" hreflang="en-PH" href="https://www.shopify.com/ph/blog/ecommerce-seo-beginners-guide"/><link rel="alternate" hreflang="en-SG" href="https://www.shopify.com/sg/blog/ecommerce-seo-beginners-guide"/><link rel="alternate" hreflang="en-HK" href="https://www.shopify.com/hk/blog/ecommerce-seo-beginners-guide"/><link rel="alternate" hreflang="en-IE" href="https://www.shopify.com/ie/blog/ecommerce-seo-beginners-guide"/><link rel="alternate" hreflang="en-MY" href="https://www.shopify.com/my/blog/ecommerce-seo-beginners-guide"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://cdn.shopify.com/static/fonts/ShopifySans--regular.woff2"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://cdn.shopify.com/static/fonts/ShopifySans--medium.woff2"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://cdn.shopify.com/static/fonts/ShopifySans--bold.woff2"/><link rel="stylesheet" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-TmMMQoVD.css"/><link rel="icon" href="https://cdn.shopify.com/shopifycloud/web/assets/v1/favicon-default-6cbad9de243dbae3.ico" type="image/x-icon"/><link rel="apple-touch-icon" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="120x120" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="114x114" href="https://cdn.shopify.com/b/shopify-brochure2-assets/b13486e5693b246af63c66ab047a6b6b.png"/><link rel="apple-touch-icon" sizes="72x72" href="https://cdn.shopify.com/b/shopify-brochure2-assets/8734d76c98437c8ae8a628bbeed3750a.png"/><link rel="apple-touch-icon" sizes="57x57" href="https://cdn.shopify.com/b/shopify-brochure2-assets/193f18e4855704ef1716dc0cd750c1ee.png"/><link rel="canonical" href="https://www.shopify.com/nl/blog/webshop-seo-beginners"/><link href="https://cdn.shopify.com" rel="preconnect"/><link href="https://gtm.shopify.com" rel="preconnect"/><link href="https://www.googletagmanager.com" rel="preconnect"/></head><body class="overscroll-y-none"><div class="absolute top-2 left-2 z-[100] pointer-events-none"><a href="#main" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled transition-transform duration-300 translate-y-[-200%] motion-reduce:transition-none focus:translate-y-0" data-component-name="button" data-mode="dark" target="">Meteen naar content</a></div><div class="relative"><header class="font-shopifysans absolute h-full w-full pointer-events-none z-50" data-component-name="global-nav" data-viewable-component="true" data-has-secondary-navigation="true"><div class="after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 w-full z-50 after:bg-white text-black after:opacity-100 -top-global-header pointer-events-auto sticky"><div class="h-global-header px-margin xl:px-auto-xl flex items-center z-20 relative"><div class="lg:w-[125px] mr-12 w-[98px] shrink-0"><a href="/nl/" data-component-name="logo-home"><svg viewBox="0 0 608 173.7" role="img" aria-label="Shopify"><title>Shopify</title><path fill="#95BF47" d="M130.7 32.9c-.1-.9-.9-1.3-1.5-1.4-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8-2.9-.7-3.7-.5c0 0-1.9.6-5.1 1.6-.5-1.7-1.3-3.8-2.4-5.9-3.6-6.9-8.8-10.5-15.2-10.5-.4 0-.9 0-1.3.1-.2-.2-.4-.4-.6-.7-2.8-3-6.3-4.4-10.5-4.3-8.2.2-16.3 6.1-23 16.7-4.7 7.4-8.2 16.7-9.2 23.9-9.4 2.9-16 4.9-16.1 5-4.7 1.5-4.9 1.6-5.5 6.1C12.4 55.3 0 151.4 0 151.4l104.1 18 45.1-11.2S130.8 33.7 130.7 32.9zm-39.2-9.7c-2.4.7-5.1 1.6-8.1 2.5-.1-4.1-.6-9.9-2.5-14.9 6.3 1.2 9.3 8.2 10.6 12.4zM78 27.4c-5.5 1.7-11.4 3.5-17.4 5.4 1.7-6.4 4.9-12.8 8.8-17 1.5-1.6 3.5-3.3 5.9-4.3 2.3 4.7 2.7 11.4 2.7 15.9zM66.8 5.8c1.9 0 3.5.4 4.9 1.3-2.2 1.1-4.4 2.8-6.4 5-5.2 5.6-9.2 14.2-10.8 22.6-5 1.5-9.8 3-14.3 4.4 3-13.2 14-32.9 26.6-33.3z"></path><path fill="#5E8E3E" d="M129.2 31.5c-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8c-.4-.4-.9-.6-1.4-.6v149.5l45.1-11.2S130.8 33.8 130.7 32.9c-.2-.9-.9-1.3-1.5-1.4z"></path><path fill="#FFF" d="M79.1 54.7l-5.2 19.6s-5.8-2.7-12.8-2.2c-10.2.6-10.3 7-10.2 8.7.6 8.8 23.6 10.7 24.9 31.2 1 16.2-8.6 27.2-22.4 28.1-16.6 1-25.7-8.7-25.7-8.7l3.5-14.9s9.2 6.9 16.5 6.5c4.8-.3 6.5-4.2 6.3-7-.7-11.4-19.5-10.8-20.7-29.5-1-15.8 9.4-31.8 32.3-33.3 9-.8 13.5 1.5 13.5 1.5z"></path><path d="M210.3 96.5c-5.2-2.8-7.9-5.2-7.9-8.5 0-4.2 3.7-6.9 9.6-6.9 6.8 0 12.8 2.8 12.8 2.8l4.8-14.6s-4.4-3.4-17.3-3.4c-18 0-30.5 10.3-30.5 24.8 0 8.2 5.8 14.5 13.6 19 6.3 3.6 8.5 6.1 8.5 9.9 0 3.9-3.1 7-9 7-8.7 0-16.9-4.5-16.9-4.5l-5.1 14.6s7.6 5.1 20.3 5.1c18.5 0 31.8-9.1 31.8-25.5.1-8.9-6.6-15.2-14.7-19.8zm73.8-30.8c-9.1 0-16.3 4.3-21.8 10.9l-.3-.1 7.9-41.4h-20.6l-20 105.3h20.6l6.9-36c2.7-13.6 9.7-22 16.3-22 4.6 0 6.4 3.1 6.4 7.6 0 2.8-.3 6.3-.9 9.1l-7.8 41.2h20.6l8.1-42.6c.9-4.5 1.5-9.9 1.5-13.4 0-11.5-6.2-18.6-16.9-18.6zm63.5 0c-24.8 0-41.2 22.4-41.2 47.4 0 16 9.9 28.8 28.4 28.8 24.3 0 40.8-21.8 40.8-47.4-.1-14.7-8.8-28.8-28-28.8zm-10.2 60.4c-7 0-10-6-10-13.4 0-11.8 6.1-31.1 17.3-31.1 7.3 0 9.7 6.3 9.7 12.4 0 12.7-6.1 32.1-17 32.1zm90.8-60.4c-13.9 0-21.8 12.2-21.8 12.2h-.3l1.2-11.1h-18.2c-.9 7.5-2.5 18.8-4.2 27.3l-14.3 75.4h20.6l5.7-30.5h.4s4.2 2.7 12.1 2.7c24.2 0 40-24.8 40-49.9.1-13.7-6.1-26.1-21.2-26.1zm-19.7 60.7c-5.4 0-8.5-3-8.5-3l3.4-19.3c2.4-12.8 9.1-21.4 16.3-21.4 6.3 0 8.2 5.8 8.2 11.4 0 13.3-7.9 32.3-19.4 32.3zm70.4-90.2c-6.6 0-11.8 5.2-11.8 12 0 6.1 3.9 10.3 9.7 10.3h.3c6.4 0 12-4.3 12.1-12 0-6-4-10.3-10.3-10.3zm-28.8 104.2h20.6l14-73h-20.8zm87-73.2h-14.3l.7-3.4c1.2-7 5.4-13.3 12.2-13.3 3.7 0 6.6 1 6.6 1l4-16.1s-3.6-1.8-11.2-1.8c-7.3 0-14.6 2.1-20.2 6.9-7 6-10.3 14.6-12 23.3l-.6 3.4h-9.6l-3 15.5h9.6l-10.9 57.7H509l10.9-57.7h14.2l3-15.5zm49.6.2s-12.9 32.5-18.7 50.2h-.3c-.4-5.7-5.1-50.2-5.1-50.2H541l12.4 67.1c.3 1.5.1 2.4-.4 3.4-2.4 4.6-6.4 9.1-11.2 12.4-3.9 2.8-8.2 4.6-11.7 5.8l5.7 17.5c4.2-.9 12.8-4.3 20.2-11.2 9.4-8.8 18.1-22.4 27-40.9l25.2-54.1h-21.5z"></path></svg></a></div><nav class="lg:flex hidden h-full" aria-label="Hoofdpagina" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full"><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Oplossingen-toggle-open" aria-controls="OplossingenDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Oplossingen</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="OplossingenDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Start" class="font-bold text-t7 inline-block">Start</span></div><ul class="pb-2" aria-labelledby="subNavItem-Start"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/start"><div class="text-base font-medium"><span class="inline-block arrow-animation">Je eigen bedrijf starten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bouw je merk op</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/website/builder"><div class="text-base font-medium"><span class="inline-block arrow-animation">Maak je website<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Webshop-editor</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://themes.shopify.com/?locale=nl" aria-label="Externe bron: Personaliseer je webshop . Winkelthema's"><div class="text-base font-medium"><span class="inline-block arrow-animation">Personaliseer je webshop<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Winkelthema's</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/?locale=nl" aria-label="Externe bron: Zakelijke apps vinden . Shopify App Store"><div class="text-base font-medium"><span class="inline-block arrow-animation">Zakelijke apps vinden<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify App Store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">Je eigen domeinnaam<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Domeinen en hosting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ontdek gratis zakelijke tools<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tools om je bedrijf te runnen</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Verkoop" class="font-bold text-t7 inline-block">Verkoop</span></div><ul class="pb-2" aria-labelledby="subNavItem-Verkoop"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop je producten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verkoop online of persoonlijk</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/checkout"><div class="text-base font-medium"><span class="inline-block arrow-animation">Laat klanten afrekenen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Een checkout van wereldklasse</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Laat je bedrijf online groeien</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop op meerdere kanalen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bereik miljoenen klanten en stimuleer de verkoop</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop persoonlijk<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop wereldwijd<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Internationaal verkopen</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop direct en als groothandel<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (b2b)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accepteer online betalingen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Stel betaalmethoden in</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Markt" class="font-bold text-t7 inline-block">Markt</span></div><ul class="pb-2" aria-labelledby="subNavItem-Markt"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Je bedrijf promoten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bereik en behoud klanten</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Promoot op social media<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Integraties met social media</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat met klanten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Maak je klanten warm<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ken je doelgroep<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verzamel klantinzichten</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Beheer" class="font-bold text-t7 inline-block">Beheer</span></div><ul class="pb-2" aria-labelledby="subNavItem-Beheer"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Beheer je bedrijf<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Volg verkopen, bestellingen en analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Houd de prestaties bij<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics en rapportage</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Beheer je voorraad en bestellingen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Voorraad- en bestellingenbeheer</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automatiseer je bedrijf<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Externe bron: Shopify-ontwikkelaars . Bouw met krachtige Shopify-APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify-ontwikkelaars<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bouw met krachtige Shopify-APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/nl/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Een commerce-oplossing voor groeiende digitale merken</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/nl/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">Alle producten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verken alle producten en functies van Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/nl/pricing">Prijzen</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Bronnen-toggle-open" aria-controls="BronnenDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Bronnen</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="BronnenDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Hulp en ondersteuning" class="font-bold text-t7 inline-block">Hulp en ondersteuning</span></div><ul class="pb-2" aria-labelledby="subNavItem-Hulp en ondersteuning"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/nl/" aria-label="Externe bron: Hulp en ondersteuning . 24/7 ondersteuning"><div class="text-base font-medium"><span class="inline-block arrow-animation">Hulp en ondersteuning<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">24/7 ondersteuning</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify-blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tips voor bedrijfsstrategie</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Populaire onderwerpen" class="font-bold text-t7 inline-block">Populaire onderwerpen</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Populaire onderwerpen"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/wat-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Wat is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Zo werkt ons handelsplatform</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/naamsbekendheid-bouw-eigen-merk"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bouw je merk helemaal op</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/webshop-seo-beginners"><div class="text-base font-medium"><span class="inline-block arrow-animation">SEO voor e-commerce<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verbeter je score in zoekresultaten</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/social-media-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media-strategie<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verkoop via social media</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essentiële tools" class="font-bold text-t7 inline-block">Essentiële tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essentiële tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logomaker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Externe bron: Stockfotografie ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stockfotografie<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/handleiding-ondernemingsplan-schrijven"><div class="text-base font-medium"><span class="inline-block arrow-animation">Template voor een ondernemingsplan<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="Externe bron: Link-in-bio-tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link-in-bio-tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR-codegenerator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/nl/login?ui_locales=nl" data-component-name="login">Inloggen</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwebshop-seo-beginners&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">Gratis proefperiode starten</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwebshop-seo-beginners&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="Externe bron: Gratis proefperiode starten">Gratis proefperiode starten</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div data-component-name="secondary-navigation" class="flex items-center gap-x-8 w-full h-14 sm:h-global-header text-black"><a class="absolute left-0 top-1/2 -translate-y-1/2 transform-opacity will-change-opacity duration-200 z-20 opacity-0 pointer-events-none" href="/nl/" data-component-name="logo-home"><svg viewBox="0 0 32 36" role="img" aria-labelledby="ShoppingBagOnlyLogoTitle" class="w-8 h-9"><title id="ShoppingBagOnlyLogoTitle">Shopify</title><path fill="#95BF47" d="M27.1851 6.83166C27.1598 6.65519 27.0079 6.55435 26.8813 6.55435C26.7548 6.55435 24.2489 6.50393 24.2489 6.50393C24.2489 6.50393 22.148 4.48717 21.9455 4.26028C21.743 4.0586 21.338 4.10902 21.1861 4.15944C21.1861 4.15944 20.7812 4.28549 20.123 4.48717C20.0218 4.13423 19.8446 3.70567 19.6168 3.2519C18.8828 1.84016 17.769 1.08387 16.4528 1.08387C16.3516 1.08387 16.2756 1.08387 16.1744 1.10908C16.1237 1.05866 16.0984 1.00824 16.0478 0.983034C15.4656 0.378004 14.7316 0.0754894 13.8457 0.100699C12.1498 0.151118 10.4539 1.38639 9.0617 3.55441C8.09984 5.0922 7.36579 7.00813 7.13798 8.49549C5.18896 9.10052 3.82211 9.52908 3.77149 9.52908C2.78432 9.8316 2.75901 9.85681 2.63245 10.7896C2.58182 11.4954 0 31.3858 0 31.3858L21.6671 35.1168L31.0578 32.7975C31.0325 32.7975 27.2104 7.00813 27.1851 6.83166ZM19.0346 4.8401C18.5284 4.99136 17.9715 5.16783 17.364 5.3695C17.364 4.51238 17.2375 3.30232 16.8578 2.29393C18.1487 2.49561 18.7815 3.95777 19.0346 4.8401ZM16.225 5.69723C15.086 6.05016 13.8457 6.42831 12.6054 6.80645C12.9597 5.47034 13.6179 4.15944 14.4278 3.27711C14.7316 2.94938 15.1619 2.59645 15.6428 2.39477C16.1491 3.37794 16.2503 4.76447 16.225 5.69723ZM13.8963 1.23513C14.3013 1.23513 14.6303 1.31076 14.9088 1.51244C14.4532 1.73932 13.9975 2.09226 13.5925 2.54603C12.5041 3.70567 11.6688 5.49555 11.3398 7.23501C10.302 7.56274 9.2895 7.86525 8.37827 8.14256C8.98576 5.39471 11.2892 1.31076 13.8963 1.23513Z"></path><path fill="#5E8E3E" d="M26.8814 6.55452C26.7548 6.55452 24.2489 6.5041 24.2489 6.5041C24.2489 6.5041 22.148 4.48733 21.9455 4.26045C21.8696 4.18482 21.7684 4.1344 21.6671 4.1344V35.117L31.0579 32.7977C31.0579 32.7977 27.2358 7.00829 27.2104 6.83183C27.1598 6.65536 27.0079 6.55452 26.8814 6.55452Z"></path><path fill="white" d="M16.4528 11.3696L15.3644 15.4283C15.3644 15.4283 14.1494 14.8737 12.7066 14.9745C10.5804 15.1006 10.5804 16.4367 10.5804 16.7644C10.707 18.5795 15.4909 18.9828 15.7694 23.2433C15.9719 26.5961 13.9975 28.8902 11.112 29.0667C7.66952 29.2432 5.77112 27.2264 5.77112 27.2264L6.50517 24.1256C6.50517 24.1256 8.42888 25.5625 9.9476 25.4617C10.9348 25.4113 11.3144 24.5794 11.2638 24.0248C11.112 21.6551 7.2139 21.8063 6.96078 17.8988C6.75829 14.6216 8.90981 11.3191 13.6685 11.0166C15.5162 10.8906 16.4528 11.3696 16.4528 11.3696Z"></path></svg></a><nav aria-label="Secondary" class="hidden lg:block h-full transition-transform will-change-transform duration-200 translate-x-0" data-click-outside="dismiss"><ul class="flex items-center gap-x-8 h-full"><li class="relative flex flex-col items-center h-full border-black/30"><a href="/nl/blog" class="font-bold flex items-center h-full hover:underline outline-4 outline-state-focus focus-visible:outline">Blog</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/nl/blog/topics/product-idee%C3%ABn-webshop-beginnen" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Ideeën voor een webshop</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/nl/blog/topics/marketing" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Marketing</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/nl/blog/latest" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Nieuwste</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><button type="button" aria-expanded="false" aria-haspopup="true" aria-controls="id_Meer_3" class="h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1"><span class="flex items-center">Meer<svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="64" width="64" class="rotate-180 shrink-0 w-5 h-7 ml-2"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></span></button><div id="id_Meer_3" class="absolute top-[80px] duration-500 left-0 rounded-lg transition-all box-content opacity-0 -translate-y-6 pointer-events-none w-[256px] bg-white text-black shadow-light"><ul class="p-4 w-[224px] box-content"><li class="py-3 px-4 rounded-lg"><a href="/nl/blog/topics/inspiratie" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Inspiratie</a></li><li class="py-3 px-4 rounded-lg"><a href="/nl/blog/topics/dropshipping" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Dropshipping</a></li><li class="py-3 px-4 rounded-lg"><a href="/nl/blog/topics/sociale-media" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Sociale Media</a></li><li class="py-3 px-4 rounded-lg"><a href="/nl/blog/topics/succesverhalen" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Succesverhalen</a></li><li class="py-3 px-4 rounded-lg"><a href="/nl/blog/topics/bedrijfsvoering" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Bedrijfsvoering</a></li><li class="py-3 px-4 rounded-lg"><a href="/nl/blog/topics" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Alle onderwerpen</a></li></ul></div></li></ul></nav><div class="hidden lg:block ml-auto"><div class="hidden lg:flex flex-row items-center text-base cursor-pointer blog-navbar-navigation">Zoeken<svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></div><div class="mb-6 lg:mb-0 lg:absolute lg:bottom-0 lg:left-0 w-full z-50 bg-white lg:hidden"><div class="lg:container lg:h-[71px] flex items-center"><div class="flex flex-row items-center text-base relative w-full border-b border-[#ccc]"><form method="get" action="/nl/blog/webshop-seo-beginners" class="flex lg:block w-full -mt-4 lg:mt-0" novalidate="" data-component-extra-search-value=""><input class="outline-0 text-base relative z-20 bg-transparent w-full lg:placeholder:text-transparent py-2 placeholder-shade-50" type="text" name="header-search" autoComplete="off" placeholder="Zoeken" value=""/><button class="lg:hidden p-6 -mr-6" aria-label="Search icon"><svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></button></form><div class="hidden lg:flex absolute z-10 top-1/2 left-0 -translate-y-1/2 flex-row items-center text-base text-shade-50">Typ wat je zoekt<svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></div><div class="hidden lg:block p-2 cursor-pointer ml-auto"><svg viewBox="0 0 20 20" class="size-5"><path d="M12.72 13.78a.75.75 0 1 0 1.06-1.06l-2.72-2.72 2.72-2.72a.75.75 0 0 0-1.06-1.06l-2.72 2.72-2.72-2.72a.75.75 0 0 0-1.06 1.06l2.72 2.72-2.72 2.72a.75.75 0 1 0 1.06 1.06l2.72-2.72 2.72 2.72Z"></path></svg></div></div></div></div></div><div class="pl-8 app-signup-links transform-opacity duration-200 relative before:h-[22px] before:bg-shade-30 before:w-[1px] before:absolute before:left-0 before:top-[1/2] before:translate-[-1/2] opacity-0 lg:hidden"><a href="/nl/login?ui_locales=nl" class="whitespace-nowrap">Inloggen</a><div data-component-name="button-group" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-2 justify-start"><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwebshop-seo-beginners&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Gratis proefperiode starten</a></div></div></div></div></div></div><svg class="sr-only" aria-hidden="true"><defs><linearGradient id="start_svg__a" x1="4" y1="2.5" x2="37.5" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></linearGradient><linearGradient id="manage_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#1CD9D9"></stop><stop offset="1" stop-color="#70D50E"></stop></linearGradient><linearGradient id="market_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#EA4EF2"></stop><stop offset="1" stop-color="#29C9FF"></stop></linearGradient><linearGradient id="start_svg__b" x1="4" y1="2.5" x2="37.5" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></linearGradient><linearGradient id="sell_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#33EDE2"></stop><stop offset="1" stop-color="#6754FF"></stop></linearGradient><clipPath id="white_circle_svg__a"><path fill="#fff" d="M0 0h40v40H0z"></path></clipPath><linearGradient id="paint0_linear_1_569" x1="6.12412" y1="7.32529" x2="16.6923" y2="17.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint1_linear_1_569" x1="18.4621" y1="6.91041" x2="12.5203" y2="17.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_589" x1="7.59808" y1="8.96" x2="28.4853" y2="30.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint1_linear_41_589" x1="18.4622" y1="6.91041" x2="12.7852" y2="12.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_568" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white" stop-opacity="0"></stop></linearGradient><radialGradient id="paint1_radial_1_568" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-96.3402) scale(54.3323 72.1138)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_568" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-15.5615) scale(82.0061 39.4114)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_568" x1="15.1241" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_568" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_612" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white"></stop></linearGradient><radialGradient id="paint1_radial_1_612" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-99.5942) scale(44.6242 90.7846)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_612" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-47.641) scale(98.7905 47.4778)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_612" x1="15.1242" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_612" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_651" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white"></stop></linearGradient><radialGradient id="paint1_radial_1_651" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-99.5942) scale(44.6242 90.7846)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_651" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-47.641) scale(98.7905 47.4778)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_651" x1="15.1242" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_651" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_588" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_588" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_588" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_588" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_625" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_625" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_625" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_625" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_662" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_662" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="webshop-seo-beginners" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">Begin vandaag nog met verkopen op Shopify</p><p class="richtext max-w-[680px] text-sm mb-4">Start vandaag nog je gratis proefperiode bij Shopify en gebruik vervolgens deze hulpmiddelen om je te begeleiden in elke stap van het proces.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwebshop-seo-beginners&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Gratis proefperiode starten</a><a href="/nl/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">Meer informatie</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/nl/blog/webshop-seo-beginners"/><meta itemProp="dateModified" content="2024-07-25T17:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/nl/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/nl/blog/topics/marketing" class="no-underline hover:text-link-light-hover topic-link">Marketing</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">SEO voor webshops: de complete gids (2024)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Leer in deze gids alles over zoekwoordonderzoek, sitestructuur en on-page optimalisatie voor SEO voor e-commerce. Wij leggen je uit hoe je met jouw webwinkel hoger in Google komt. Of zelfs helemaal bovenaan.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> door <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/nl/blog/authors/shopify-redactie" class="no-underline" itemProp="url"><span itemProp="name">Shopify Redactie</span></a></span></div><div class="text-body-sm text-shade-50">Laatst bijgewerkt <time>25 jul 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/seo-voor-webshops.webp?v=1722013033&originalWidth=1848&originalHeight=782" alt="" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/seo-voor-webshops.webp?v=1722013033&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/seo-voor-webshops.webp?v=1722013033&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/seo-voor-webshops.webp?v=1722013033&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/seo-voor-webshops.webp?v=1722013033&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/seo-voor-webshops.webp?v=1722013033&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/seo-voor-webshops.webp?v=1722013033&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/seo-voor-webshops.webp?v=1722013033&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/seo-voor-webshops.webp?v=1722013033&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/seo-voor-webshops.webp?v=1722013033&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">Op deze pagina<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">Op deze pagina</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">Wat is SEO voor webshops?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">Hoe bedenk je een SEO-strategie voor webshops?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">Beste SEO-tools voor webshops</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">Aan de slag met SEO voor webshops</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">SEO voor webshops FAQ</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Begin vandaag nog een onlinebedrijf.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">Helemaal gratis.</p><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwebshop-seo-beginners&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">Gratis proefperiode starten<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Meer bezoekers krijgen is het allerbelangrijkste voor elk e-commercebedrijf. Maar, hoe trek je bezoekers naar je webwinkel zonder veel uit te geven aan advertenties en marketing? Het antwoord: door te weten hoe je SEO voor webshops kunt inzetten.</p> <p>E-commerce zoekmachine optimalisatie (SEO) gaat over het optimaliseren van je website, om te voldoen aan de best practices van zoekmachines. En het gaat over het optimaliseren van je content om precies aan te bieden waar je klanten naar zoeken.</p> <p>Benieuwd naar de voordelen van SEO voor winkeleigenaren? Denk onder andere aan meer bezoekers, meer merkbekendheid en meer verkoop. Maar met de constante algoritme-updates van zoekmachines kan het lastig zijn om te weten hoe je zoekoptimalisatie moet aanpakken.</p><div id="text-cta" class="hidden lg:block"></div> <p>Deze gids behandelt de basisprincipes van SEO voor webshops, inclusief het onderzoeken van zoekwoorden, het structureren van je site en het maken van content voor productpagina's. Met deze SEO checklist ben je klaar om te ranken en je SEO goed in te richten.</p> <h2 id="1"><strong>Wat is SEO voor webshops?</strong></h2> <p>E-commerce SEO gaat over het verbeteren van de zichtbaarheid van jouw online winkel in de resultatenpagina's van zoekmachines (vaak SERP's genoemd).</p> <p>Er komen verschillende uitdagingen kijken bij SEO marketing voor e-commerce. Het gaat bijvoorbeeld om het creëren van content die de zoekwoorden bevat die in zoekmachines worden ingetypt. Een e-commerce winkel als True Classic, die t-shirts verkoopt, kan bijvoorbeeld zijn website SEO optimaliseren door inhoud te maken over "hoe je t-shirts kreukvrij vouwt".</p> <div style="text-align: left;"><img style="float: none;" alt="" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/wrinkle-free-tshirts_600x600.webp?v=1722013178"></div> <p>Het ranken voor dit trefwoord trekt extra bezoekers naar de website van True Classic, van wie sommigen klant worden.</p> <p>Belangrijk voor SEO is verder bijvoorbeeld het verhogen van de laadsnelheid van pagina's, het schrijven van gedetailleerde productbeschrijvingen en het verkrijgen van links van waardevolle websites.</p> <p>E-commerce websites gebruiken SEO als strategie om meer verkeer te genereren, door bezoekers aan te trekken die zoekopdrachten invoeren die gerelateerd zijn aan hun producten en merk.</p> <h3><strong>Waarom e-commerce websites SEO belangrijk vinden</strong></h3> <p>Als je iets zoekt op Google, kom je op een pagina met zoekmachineresultaten (SERP). Daar vind je ongeveer 10 organische resultaten:</p> <div style="text-align: left;"><img style="float: none;" alt="" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/1-vrouwen-t-shirts_600x600.jpg?v=1722013233" loading="lazy"></div> <p>Deze organische resultaten verschijnen onder betaalde advertenties (oranje) en Google Shopping-advertenties (paars):</p> <p>Bij e-commerce SEO gaat het erom ervoor te zorgen dat je productpagina's in de top van de organische zoekresultaten op de eerste pagina van Google verschijnen. Websites die niet in de top 10 staan, worden zelden bezocht en zelfs websites op posities drie tot vijf ontvangen veel minder verkeer dan de topresultaten.</p> <p>😲 Opmerkelijk: SEO-bedrijf Backlinko ontdekte dat slechts 0,63% van de zoekers klikt op websites die op pagina twee van de Google-zoekresultaten staan.</p> <p>Er werd ook gemeld dat het eerste resultaat op een Google SERP 27,6% van alle klikken krijgt. Met andere woorden, SEO is belangrijk.</p> <div style="text-align: start;"><img src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/ctr-results_600x600.webp?v=1722013444" alt="" style="float: none;" loading="lazy"></div> <p><a href="https://backlinko.com/google-ctr-stats" rel="nofollow noopener noreferrer" target="_blank"><em>backlinko.com</em></a></p> <p>Het gaat er dus om zo hoog mogelijk op de eerste pagina van zoekmachines als Google, Bing en Yahoo te komen - zowel voor zoektermen die met jouw producten te maken hebben als voor zoekopdrachten binnen jouw e-commerce branche.</p> <h2 id="2"><strong>Hoe bedenk je een SEO-strategie voor webshops?</strong></h2> <p>Als zoekmachineoptimalisatie nieuw voor je is en je wilt de positie van je winkel in Google verbeteren, bekijk dan deze zes stappen. Ze geven bruikbare tips voor het opzetten van een goede, basis ecommerce SEO op je website.</p> <ol> <li><em>Webshop zoekwoordenonderzoek</em></li> <li><em>Site-structuur voor webshops</em></li> <li><em>Technische SEO</em></li> <li><em>On-page SEO voor webshops</em></li> <li><em>Bloggen</em></li> <li><em>Linkbuilding</em></li> </ol> <h3><strong>1. Webshop zoekwoordenonderzoek</strong></h3> <p>De eerste stap in elke e-commerce SEO strategie is het identificeren van hoogwaardige zoektermen die je potentiële klanten gebruiken. Je kunt dat doen met een e-commerce zoekwoordenonderzoek, dat op een aantal manieren kan worden uitgevoerd.</p> <p>Een e-commerce zoekwoordenonderzoek is iets anders dan traditioneel trefwoordonderzoek. Terwijl de meeste sites zich alleen richten op informatieve zoekwoorden, wil je je richten op een mix van informatieve en commerciële zoekwoorden, zoals deze:</p> <div style="text-align: start;"><img style="float: none;" alt="" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/2-regenjassen-honden_600x600.jpg?v=1722013923" loading="lazy"></div> <p>Zoekers naar informatieve trefwoorden zijn op zoek naar antwoorden, gidsen en uitleg. Blogs en sites met veel inhoud zijn het meest geïnteresseerd in deze zoekwoorden. Shopify winkels en andere e-commerce sites hebben ook blogs, maar zij richten zich ook op zoekwoorden die koopintentie tonen, zoals "regenjassen voor honden".</p> <h4><strong>Amazon en Google autocomplete voorspellingen</strong></h4> <p>Als je begint met het intypen van een zoekopdracht in Google, suggereert de autocomplete functie relevante zoekopdrachten:</p> <div style="text-align: start;"><img border="1" style="float: none;" alt="" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/3-wie-is-de_600x600.jpg?v=1722013982" loading="lazy"></div> <p>Deze autocomplete suggesties kunnen een goudmijn zijn voor zoekwoordideeën, vooral als je al een paar basiszoekwoorden in gedachten hebt. (Vergeet niet om ook de gerelateerde zoekopdrachten onderaan de SERP te bekijken).</p> <h4><strong>Amazon autocomplete voorspellingen</strong></h4> <p>Je kunt een soortgelijk proces doorlopen op Amazon. Het mooie van Amazon-suggesties is dat ze, in tegenstelling tot Google, productgericht zijn en filterbare details zoals de prijs kunnen bevatten.</p> <div style="text-align: start;"><img src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/4-amazon_600x600.jpg?v=1722014079" alt="" style="float: none;" border="1" loading="lazy"></div> <p>Let op long-tail zoekwoorden, die langer zijn en specifiekere zaken beschrijven. Hoe langer het zoekwoord, hoe specifieker het is. Dat betekent minder concurrentie en vaak een hogere conversie.</p> <p>Je kunt ook kijken hoe Amazon (en andere grote e-commerce sites) inhoud structureren voor zichtbaarheid in zoekopdrachten. Kijk naar relevante productmenu's voor ideeën voor zoekwoordcategorieën.</p> <p>Laten we zeggen dat je damesmode verkoopt. Zoek die categorie op Amazon. Nu kun je alle verschillende manieren zien waarop Amazon zijn producten in die niche sorteert en organiseert:</p> <div style="text-align: start;"><img src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/5-dameskleding_600x600.jpg?v=1722014137" alt="" style="float: none;" loading="lazy"></div> <p>Herhaal dit proces bij andere concurrenten.</p> <h4><strong>Tools voor zoekwoordenonderzoek</strong></h4> <p>Voor geavanceerder zoekwoordenonderzoek heb je een gratis SEO tool nodig. De populairste is Ahrefs.</p> <p>Deze tools bieden de mogelijkheid om zoekwoorden in grote aantallen te onderzoeken en te analyseren.</p> <p>Laten we zeggen dat je concurreert met BustedTees, een geeky t-shirt e-commercewinkel. Voer het domein in een zoekwoordenonderzoekstool zoals Ahrefs in en klik bovenaan op Organische zoekwoorden:</p> <div style="text-align: start;"><img border="1" src="https://cdn.shopify.com/s/files/1/0070/7032/files/ahrefs-dash_600x600.png?v=1697503084" style="float: none;" loading="lazy"></div> <p>Scroll naar beneden om alle zoekwoorden te zien waarop BustedTees momenteel scoort. Je vindt er ook statistieken zoals zoekvolume en rangpositie. Met een overzicht van de SERP-dekking van je concurrenten, kun je beslissen waarop je gaat concurreren met zoekwoorden.</p> <h4><strong>De juiste zoekwoorden voor je winkel kiezen</strong></h4> <p>Geen enkele e-commerce website kan zich op elk zoekwoord richten. Op basis van je klanten en producten moet je beslissen op welke zoekwoorden je wilt scoren. Neem de volgende factoren in overweging:</p> <p>Volume</p> <p>Hoe hoger het zoekvolume van een trefwoord, hoe meer potentieel verkeer naar je site. Je kunt het zoekvolume van een zoekwoord ontdekken met Ahrefs of met een gratis tool zoals Google Keyword Planner.</p> <p>Concurrentie</p> <p>Hoe lager de concurrentie, hoe groter de kans dat je een goede positie bereikt voor een zoekwoord. SEO tools laten je de moeilijkheidsgraad/concurrentie (KD) van zoekwoorden zien.</p> <p>Relevantie</p> <p>Hoe relevant is je productpagina of categoriepagina voor de zoekterm? Dit is een enorme rankingfactor die vaak wordt onderschat. Blijf bij zoekwoorden waar je producten echt aan voldoen. Je houdt Google niet voor de gek.</p> <p>Intentie</p> <p>Richt je op zoekwoorden die de intentie tonen om een product te kopen of er meer over te weten te komen. Meestal kun je de intentie beoordelen door alleen maar naar een zoekwoord te kijken. Als je bijvoorbeeld een bruidswinkel hebt, welke zoekopdracht heeft dan de meer relevante intentie: "ballroom trouwjurken" of "zomerjurken"?</p> <p>Het ultieme zoekwoord? Een term met een hoog volume en weinig concurrentie die aansluit bij de inhoud van je website.</p> <h3><strong>2. Site-structuur voor webshops</strong></h3> <p>Als het gaat om SEO e-commerce, is de manier waarop de pagina's op je site zijn georganiseerd en gestructureerd van invloed op de zoekmachine rankings.</p> <p>De sitestructuur heeft ook invloed op je gebruikerservaring (UX). Je moet het bezoekers en zoekmachines gemakkelijk maken om door de inhoud van je winkel te navigeren.</p> <p>Naarmate je producten en categorieën toevoegt en verwijdert, kan de sitestructuur ingewikkeld worden. Dus wil je de website ontwikkelen of verder laten groeien? Zorg hier dan voor:</p> <ol> <li>De structuur van je site blijft eenvoudig en gemakkelijk schaalbaar naarmate je winkel groeit</li> <li>Elke pagina van je site is bereikbaar met een paar intuïtieve klikken</li> </ol> <p>Eenvoud wordt onderschat. Je wilt niet dat bezoekers op de terug-knop drukken om je site te bekijken en rondjes lopen om te proberen te vinden wat ze zoeken. Je wilt ook niet elke keer dat je een nieuwe productcategorie toevoegt de structuur van je site moeten reorganiseren en herschikken.</p> <p>Het grootste deel van je SEO link-autoriteit staat op je homepage, omdat dat de meest voorkomende pagina is waar andere bedrijven naar linken als ze naar je website verwijzen. Dus hoe meer klikken verwijderd van je homepage een productpagina is, hoe minder autoriteit deze daardoor heeft.</p> <h4><strong>Pagina indexering</strong></h4> <p>Kijk voor advies over het indexeren van pagina's eens naar deze tips van Aleyda Solis, oprichter van SEO adviesbureau Orainti:</p> <p>Aleyda raadt aan om te bepalen welke paginatypes het waard zijn om te indexeren en voor te optimaliseren. Deze pagina's moeten voldoen aan een echte vraag van het publiek.</p> <p>"Een van de meest voorkomende problemen voor webshops is zwakke inhoud en duplicate inhoud," zegt Aleyda.</p> <p>"Zwakker content" is het idee dat er niet veel echte tekst op een e-commercesite staat in vergelijking met bijvoorbeeld een blog of softwaresite. Dubbele inhoud ontstaat wanneer dezelfde inhoud op meerdere product- en categoriepagina's staat.</p> <p>"Het toevoegen van blogcontent aan de website van je webwinkel is een goede manier om zwakke content tegen te gaan."</p> <p>De eenvoudigste manier om om te gaan met dubbele inhoud is door een pagina te verbergen voor zoekmachines, ook wel no-indexeren genoemd. Je kunt echter ook nuttige inhoud voor die pagina's maken door deze anders, relevant en concurrerend te maken.</p> <p>Je kunt pagina's ook canonicaliseren. Het canonicaliseren van een pagina is een manier om Google te vertellen dat één URL de "hoofdversie" is die je wilt weergeven in de zoekresultaten. Dit is handig in situaties met dubbele inhoud.</p> <p><strong>Goed om te weten:</strong> Als je Shopify gebruikt, worden automatisch gegenereerde canonieke tags aan pagina's toegevoegd om te voorkomen dat dubbele inhoud in de zoekresultaten verschijnt.</p> <p>Aleyda stelt voor om verder te gaan dan no-index of canonicalisatie als je meer ervaring met SEO hebt.</p> <p>"Beoordeel of er genoeg zoekopdrachten zijn rond de kenmerken van een product om te bepalen of je de pagina ervan moet indexeren," zegt ze.</p> <p>"Als je een pagina indexeert, vraag jezelf dan af of er genoeg inhoud op de pagina staat en of deze is afgestemd op de manier waarop de gebruikers zoeken. Misschien moet je de pagina uitbreiden en optimaliseren om die relevant en concurrerend te houden."</p> <p>Aleyda deelde dit handige schema om het besluitvormingsproces over indexeren te visualiseren:</p> <div style="text-align: start;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/flowchart.jpg?v=1697503261" alt="" style="float: none;" loading="lazy"></div> <p>Stroomschema voor pagina-indexering door @Aleyda.</p> <p>De belangrijkste conclusie? Niet elk niveau van je sitestructuur is het waard om geïndexeerd en geoptimaliseerd te worden, dus wees strategisch en raadpleeg het bovenstaande schema.</p> <p>💡 Pro tip: voeg ‘broodkruimels’ (bread crumbs) toe aan je productpagina's om de websitenavigatie voor klanten en Google te verbeteren. Broodkruimels vertellen Google hoe je site is gestructureerd en laten mensen weten waar ze zich binnen je winkel bevinden.</p> <p>Bekijk hoe Allbirds broodkruimels gebruikt op de productpagina's om gebruikers te oriënteren. Als iemand besluit dat hij de Everyday sneakers niet wil kopen, kan diegene eenvoudig terugklikken naar Herenschoenen of de homepage en op zoek gaan naar een ander product.</p> <div style="text-align: start;"><img border="1" src="https://cdn.shopify.com/s/files/1/0070/7032/files/breadcrumbs_600x600.png?v=1697503347" style="float: none;" loading="lazy"></div> <p>Gebruik een app van derden zoals Category Breadcrumbs om je klanten het pad te laten zien dat ze door je categorieboom hebben afgelegd</p> <h3><strong>3. Technische SEO</strong></h3> <p>Technische SEO is een vorm van zoekmachineoptimalisatie voor ‘onder de motorkap’. Het is onzichtbaar voor shoppers, maar zorgt ervoor dat je website is geoptimaliseerd voor crawlers, de ideale sitesnelheid heeft en werkt op mobiel. Technische SEO leidt tot:</p> <ul> <li>Betere website-betrokkenheid, omdat je site snel en gemakkelijk toegankelijk is</li> <li>Meer organisch verkeer omdat je site gemakkelijker te crawlen is</li> </ul> <p>Enkele manieren om je technische SEO voor webshops te verbeteren zijn de volgende:</p> <ol> <li>Maak logische interne links naar je menu-items.</li> <li>Dien je sitemap in bij Google Search Console.</li> <li>Optimaliseer afbeeldingen zodat ze snel laden.</li> </ol> <p><strong>💡 Huur een technische SEO expert</strong> in om een site audit uit te voeren en je winkel te optimaliseren via de Shopify Experts marktplaats<strong>.</strong></p> <h3><strong>4. On-page SEO voor webshops</strong></h3> <p>Als je je zoekwoordenonderzoek hebt gedaan en je sitestructuur klaar is om te rocken, is het tijd om de inhoud van je twee paginatypes met de hoogste waarde te optimaliseren:</p> <ul> <li>Pagina's met productcategorieën</li> <li>Productpagina's</li> </ul> <h4><strong>Basisprincipes voor webshop-content</strong></h4> <p>Als je Shopify gebruikt, weet je waarschijnlijk dat Shopify-winkels verschillende SEO-functies hebben. Sommige zijn automatisch:</p> <ul> <li>Canonieke tags zijn automatisch.</li> <li>De sitemap.xml en robots.txt bestanden van je website worden gegenereerd.</li> <li>Thema's genereren titeltags die je winkelnaam bevatten.</li> <li>Thema's hebben koppelings- en deelopties voor sociale media.</li> </ul> <p>Maar voor andere functies moet je je site handmatig optimaliseren:</p> <ul> <li>Bewerk de titeltags, metatags en metabeschrijvingen zodat ze je zoekwoorden bevatten.</li> <li>Bewerk de alt-tekst van productafbeeldingen om ervoor te zorgen dat deze de afbeeldingen nauwkeurig beschrijft.</li> <li>Zorg ervoor dat je bestandsnamen zoektermen bevatten.</li> <li>Denk goed na over de URL's voor blogberichten, webpagina's, producten en collecties.</li> </ul> <p>Houd er bij het optimaliseren van je titeltags en beschrijvingen rekening mee dat deze Google-gericht zijn. Het primaire doel is om op de eerste pagina te komen. Het secundaire doel is zoekers overtuigen om door te klikken naar je site.</p> <p>Extra’s zoals Aanbiedingen, 20% Korting, Gratis Verzending, Ruime Selectie, et cetera kunnen je een boost geven als ze in de meta beschrijving worden geplaatst en je helpen om succes te boeken met long-tail zoekwoorden.</p> <h4><strong>E-commerce productbeschrijvingen</strong></h4> <p>Bij SEO voor webshops gebruiken Google en andere zoekmachines de inhoud op je pagina om te bepalen voor welke zoekwoorden je pagina moet worden gerankt. En hoe hoog je pagina moet worden gerankt voor elk zoekwoord.</p> <p>Als een productpagina een korte beschrijving heeft en verder niet veel, dan heeft Google niet veel om mee te werken. Het kopiëren en plakken van een beschrijving van een fabrikant of leverancier wordt duplicate content genoemd en wordt daarom ook afgeraden.</p> <p>Schrijf in plaats daarvan unieke, uitgebreide beschrijvingen die de interesse van lezers wekken en veel details over je artikelen bevatten. Kwalitatief goede on-page content kan de ranking van je productpagina's verbeteren en de algehele zwakke content op je winkel verminderen.</p> <p>Daarom zie je vaak productpagina's met langere beschrijvingen, beoordelingen, et cetera bij de zoekresultaten die hoger scoren.</p> <div style="text-align: start;"><img border="1" src="https://cdn.shopify.com/s/files/1/0070/7032/files/product_df83d73f-ae7b-4e07-bd9c-e23539156716_600x600.jpg?v=1697503463" style="float: none;" loading="lazy"></div> <p>Probeer relevante zoekwoorden en synoniemen in elk deel van je pagina op te nemen om Google te helpen begrijpen waar je inhoud naar verwijst.</p> <p>Als je niet voor elk product content kunt maken, richt je dan op de producten die momenteel onderaan de eerste pagina staan. Het stimuleren van deze resultaten kan de grootste impact hebben op conversies, omdat ze niet zo ver hoeven te klimmen in de rankings.</p> <p>Hoe meer je schrijft, hoe nauwkeuriger Google je pagina kan ranken. Je klanten zullen de extra productinformatie bovendien ook waarderen. Het kan ze zelfs overhalen om te kopen, waardoor het dubbel voordeel oplevert.</p> <h4><strong>Profiteer van latente semantische indexering (LSI) zoekwoorden</strong></h4> <p>LSI zoekwoorden zijn nauw verwant aan je belangrijkste zoekwoord. Voer je zoekwoord in Google Keyword Planner in om gerelateerde termen en zinnen te vinden die je aan je inhoud kunt toevoegen.</p> <p>Je kunt LSI zoekwoorden ook vinden door te zoeken op Amazon. Zoek je belangrijkste zoekwoord op en kijk of er secundaire zoekwoorden zijn die herhaaldelijk voorkomen in de teksten bij hun producten.</p> <p>Laten we bijvoorbeeld zeggen dat je een blender probeert te verkopen. De termen "600W”, “Capaciteit” en “Snelheidsstanden" komen allemaal meerdere keren voor, wat aangeeft dat het sterke verkoopfactoren zijn en waarschijnlijk veelvoorkomende onderdelen van zoektermen.</p> <div style="text-align: start;"><img src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/6-blender_600x600.jpg?v=1722014757" alt="" style="float: none;" border="1" loading="lazy"></div> <p>Als je verkeer genereert met een hoofdzoekwoord, probeer dan ook op de eerste pagina te komen voor verwante secundaire zoekwoorden. Gebruik LSI-zoekwoorden in je inhoud wanneer ze relevant zijn.</p> <h4><strong>Interne links toevoegen</strong></h4> <p>Hoe langer je je bezoekers door je inhoud kunt laten bladeren, hoe meer kans je hebt op een verkoop. Relevante interne links naar andere pagina's op je site helpen potentiële klanten om te bladeren en informatie of producten te ontdekken.</p> <p>Zorg ervoor dat je in je anchor-tekst (de woorden waarin je de interne link plaatst) het doelzoekwoord letterlijk opneemt. Intern linken kun je gebruiken om klanten naar relevante productpagina's, categoriepagina's en educatieve inhoud te leiden.</p> <p>Overdrijf niet met intern linken. Eén of twee links om de paar honderd woorden is genoeg.</p> <p>💡 Pro tip: Als je het besluitvormingsproces van je publiek begrijpt, kun je inhoud ontwikkelen die hen door de verschillende fasen in hun kooptraject helpt.</p> <h3><strong>5. Bloggen</strong></h3> <p>Bloggen is een vorm van contentmarketing waarbij je on-page en technische SEO-strategieën gebruikt om de zichtbaarheid van je website te vergroten. Het zorgt ervoor dat zoekmachines je website geloofwaardig vinden voor specifieke zoekwoorden die aansluiten bij de interesses en behoeften van je publiek. Als je blogt, gebruik je SEO om een doorlopende long-form contentstrategie toe te passen.</p> <p>Met blogs:</p> <ul> <li>Bouw je reputatie op als geloofwaardige bron</li> <li>Verbeter je de autoriteit van je site </li> <li>Verhoog je de zichtbaarheid in organische zoekopdrachten</li> </ul> <p>Stel je voor dat je een bedrijf begint dat hardloopkleding verkoopt. Je wilt potentiële klanten helpen om je producten te begrijpen, ze effectiever te gebruiken en hun hardloop- en fitnessproblemen op te lossen. Als je gevonden wilt worden in zoekmachines zoals Google, kan bloggen je daarbij helpen.</p> <p>Een goed geschreven blog geeft je winkel een constante stroom van originele inhoud. Hoe meer mensen je inhoud ontdekken, hoe betrouwbaarder je wordt als informatiebron. Dit helpt je weer om hoger te scoren. E-commerce bedrijven worstelen vaak met bloggen omdat het tijd, moeite en middelen kost om het goed te doen. Elke maand willekeurig blogberichten publiceren zal geen verkeer naar je website brengen.</p> <p>Er zijn echter veel e-commercebedrijven die goed kunnen bloggen. Zo verkoopt winkelketen Au Lit Fine Linens alles voor een goede nachtrust, waaronder luxe lakens, kussens, badlinnen en meer. Het merk heeft ook een blog, Between the Sheets, met nuttige artikelen over hoe lezers hun slaapkwaliteit kunnen verbeteren.</p> <div style="text-align: start;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/linens.png?v=1697503549" alt="" style="float: none;" border="1" loading="lazy"></div> <p>De blog is SEO-gedreven, wat betekent dat het doel is om te scoren in zoekmachines. Posts belichten vaak een probleem dat de lezer heeft en bieden de producten van Au Lit Fine Linens als oplossing - een mooie balans tussen promotie en informatie.</p> <p>Als je een blog begint om de SEO van je webshop te verbeteren, concentreer je dan op de volgende drie elementen:</p> <ul> <li>Onderzoek voor welke zoekwoorden je moet ranken. Publiceer inhoud die gericht is op zoekwoorden waarop mensen waarschijnlijk zullen zoeken bij het oplossen van problemen of het nemen van een koopbeslissing.</li> <li>Optimaliseer blogberichten voor SEO. Zorg ervoor dat elke blog gericht is op een specifiek zoekwoord voor SEO.</li> <li>Presenteer je producten als een oplossing voor het probleem. Niet elk bericht hoeft over je producten te gaan. Maar wees niet bang om naar een of twee productpagina's te linken als dat gepast is.</li> </ul> <h3><strong>6. Linkbuilding</strong></h3> <p>Een van de oudste onderdelen van het algoritme van Google is PageRank. Het is een systeem dat inzicht probeert te krijgen in de kwaliteit van webpagina's door te kijken naar het aantal links dat ze van andere websites krijgen.</p> <p>Google gebruikt het aantal, de kwaliteit en de relevantie van de links van een pagina om de betrouwbaarheid ervan te beoordelen. Hierdoor hebben nieuwe websites met weinig links minder autoriteit in de ogen van zoekmachines. Hoewel tijd dit kan verhelpen, kan het opbouwen van kwalitatieve backlinks Google helpen om je autoriteit sneller te herkennen.</p> <p>Gerespecteerde .nl-, .org- en .eu-sites bieden vaak de meeste autoriteit wanneer ze je een backlink geven. Links van grote, goed scorende websites die actief zijn binnen jouw niche zijn bijzonder interessant.</p> <p>Een van de beste manieren om links op te bouwen is door je te richten op partnerschappen. Bepaal welke inhoud je kunt maken die waardevol is voor andere websites. Als je iets kunt maken dat anderen willen gebruiken, zullen ze jouw inhoud meestal vermelden, met een link.</p> <h4><strong>Gastbloggen</strong></h4> <p>Gastblogs kunnen een slimme manier zijn om backlinks op te bouwen, mits de inhoud die je voor andere websites maakt relevant is voor hun gebruikers. Doe wat onderzoek naar e-commerce zoekwoorden en analyseer backlinks met Ahrefs om sites in je niche te vinden die openstaan voor gastberichten.</p> <div style="text-align: start;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/backlink-ahrefs.png?v=1697503590" alt="" style="float: none;" loading="lazy"></div> <h4><strong>PR</strong></h4> <p>Een andere manier om backlinks naar je webwinkel op te bouwen is met vermeldingen in de pers. Het opbouwen van een perslijst of het inhuren van een PR-bedrijf kan duur zijn, dus hier is een eenvoudige grow-hack die iedereen kan doen.</p> <p>Probeer het in plaats daarvan met een klein onderzoek dat je doet, onder jouw klanten. Vraag ze naar hun mening, bijvoorbeeld over de manier waarop ze je producten gebruiken. Beschrijf dat in een kort persbericht, dat je deelt met lokale kranten of magazines in jouw branche. Misschien willen ze het plaatsen, inclusief een link naar jouw website.</p> <h2 id="3"><strong>Beste SEO-tools voor webshops</strong></h2> <ul> <li>Avada SEO & Image Optimizer</li> <li>SEOAnt</li> <li>Google Analytics</li> <li>Ahrefs</li> </ul> <h3><strong>Avada SEO & Image Optimizer</strong></h3> <div style="text-align: start;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/avada_244939eb-389a-4e71-beba-6ab8acd7f8cd_600x600.png?v=1697503661" style="float: none;" loading="lazy"></div> <p>Avada SEO is een plug-in om e-commercewinkels te helpen beter te scoren dan concurrenten. Het biedt compressie van afbeeldingen, optimalisatie van de sitesnelheid, schema markup en andere technische functies die je website optimaliseren voor zoekopdrachten. De tool heeft bovendien 24/7 klantenondersteuning.</p> <h3><strong>SEOAnt</strong></h3> <div style="text-align: start;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/seoant_d601025f-80de-49f0-8068-5c2a1cc65c4c_600x600.png?v=1697503683" style="float: none;" loading="lazy"></div> <p>SEOAnt is een gratis tool waarmee je SEO-auditrapporten kunt maken, gebroken links kunt repareren en afbeeldingsformaten kunt optimaliseren. De tool heeft ook AI-functies voor het schrijven van meta- en alt-tekst.</p> <h3><strong>Google Analytics</strong></h3> <div style="text-align: start;"><img border="1" src="https://cdn.shopify.com/s/files/1/0070/7032/files/ga_600x600.png?v=1697503709" style="float: none;" loading="lazy"></div> <p>Als je een website hebt, gebruik je Google Analytics. Deze gratis SEO tool volgt en rapporteert websitebezoekers, waardoor je de inzichten krijgt om klanten beter te begrijpen, je winkel te optimaliseren voor SEO en de marketing ROI te verbeteren. Als eigenaar van een Shopify-winkel kun je Google Analytics koppelen aan Shopify Analytics en specifieke e-commercegegevens kiezen om bij te houden.</p> <h3><strong>Ahrefs</strong></h3> <div style="text-align: start;"><img border="1" src="https://cdn.shopify.com/s/files/1/0070/7032/files/ahrefs_80fbe8e1-3e05-4808-808f-e5d4fe926f48_600x600.png?v=1697503733" style="float: none;" loading="lazy"></div> <p>Je hebt Ahrefs al aan het werk gezien in deze post, maar het is de moeite waard om wat dieper in te gaan op een aantal van de belangrijkste functies. E-commerce marketing professionals gebruiken Ahrefs om SEO-campagnes op te zetten en hoger in Google te scoren.</p> <p>Ahrefs is een concurrent van Moz en Semrush, twee andere SEO softwarebedrijven die je tegenkomt als je onderzoek doet naar SEO tools.</p> <p>Gebruik Ahrefs om het linkprofiel, de zoekwoord-ranking en de algehele SEO-prestaties van een website te analyseren. Je kunt het ook gebruiken om zoekwoordenonderzoek te doen voor Google, Amazon en YouTube.</p> <h2 id="4"><strong>Aan de slag met SEO voor webshops</strong></h2> <p>Rankings zijn nooit statisch, dus SEO voor webshops stopt nooit. Maar de zes stappen in dit artikel moeten je helpen om een solide SEO basis te leggen voor je webwinkel.</p> <p>Vergeet niet om je inhoud origineel en diepgaand te houden (of te maken), je site regelmatig te controleren op technische problemen, backlinkmogelijkheden te onderzoeken en altijd op zoek te gaan naar nieuwe zoekwoorden die bij je merk en producten passen.</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Meer lezen</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/nl/blog/webshop-seo-verbeteren">9 tips voor een snelle verbetering van je webshop SEO</a></li><li class="mt-2"><a href="/nl/blog/print-on-demand">Print on demand- verkoop je eigen T-shirts, mokken en meer met minimale investering</a></li><li class="mt-2"><a href="/nl/blog/gratis-spoedcursus">Handig- de gratis Nederlandse Shopify spoedcursus voor een snelle kick off!</a></li><li class="mt-2"><a href="/nl/blog/thuiswerken-bedrijf-ideeen">Geld verdienen vanuit huis- 25 inspirerende ideeën in 2023</a></li><li class="mt-2"><a href="/nl/blog/naam-voor-webshop-kiezen">Een goede webshop naam bedenken- zo doe je dat (tips en voorbeelden)</a></li><li class="mt-2"><a href="/nl/blog/zelfstandigenaftrek">Tijd voor de belastingaangifte- 5 vragen en antwoorden over de zelfstandigenaftrek</a></li><li class="mt-2"><a href="/nl/blog/elevator-pitch">In 5 stappen zet je een ijzersterke elevator pitch op papier (+templates)</a></li><li class="mt-2"><a href="/nl/blog/mariko-naber">Shopify goeroe Mariko Naber over brandende hoepels en Easter eggs</a></li><li class="mt-2"><a href="/nl/blog/van-eindejaarsshoppers-naar-vaste-klanten">Zo maak je van eenmalige eindejaarsshoppers terugkerende klanten</a></li><li class="mt-2"><a href="/nl/blog/facebook-retargeting">Facebook retargeting- van bijna-klant naar aankoop</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="5">SEO voor webshops FAQ</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Wat is SEO voor webshops?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>E-commerce SEO gaat over het optimaliseren van jouw online winkel om de zichtbaarheid van de webpagina's en productvermeldingen in de resultatenpagina's van zoekmachines, vaak bekend als SERP's, te vergroten.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Hoe krijg ik SEO resultaten voor webshops?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <li>Optimaliseer je producttitels en -beschrijvingen voor relevante zoekwoorden</li> <li>Schrijf nuttige blogberichten over je producten, branche of niche</li> <li>Vraag backlinks aan van relevante websites om de autoriteit van je website op te bouwen</li> <li>Voeg regelmatig nieuwe inhoud toe om te laten zien dat je website actief is</li> <li>Werk je inhoud regelmatig bij om informatie nieuw en nauwkeurig te houden</li> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Is SEO belangrijk voor webshops?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>SEO is een krachtig hulpmiddel voor e-commerce bedrijven. Het helpt om het organische verkeer naar je site te vergroten, wat kan leiden tot een hogere zichtbaarheid, meer potentiële klanten en uiteindelijk meer verkoop. Bovendien is SEO een kosteneffectieve marketingstrategie, omdat het zich richt op gebruikers die al online op zoek zijn naar je producten.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Wat is het verschil tussen SEO en webshop SEO?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Dezelfde principes gelden voor SEO als voor webshop SEO. SEO strategieën voor e-commerce zijn echter op maat gemaakt voor online winkels. Het belangrijkste doel van e-commerce SEO is om de zichtbaarheid van producten in zoekmachineresultaten te vergroten om de verkoop te stimuleren, terwijl traditionele SEO zich richt op het verbeteren van de zichtbaarheid van website content om lezers en aandacht te trekken. Taken die specifiek gelden voor e-commerce SEO zijn onder andere het optimaliseren van productpagina's en -overzichten en het beheren van klantbeoordelingen.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Hoeveel kost SEO?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>De kosten van SEO variëren afhankelijk van de grootte van je website en de SEO doelen die je stelt. Bovendien kun je veel taken van SEO gewoon gratis doen, als je het zelf doet. Taken zoals zoekwoordonderzoek, on-page optimalisatie en het creëren van content zijn allemaal in wezen gratis, naast de tijd die je investeert.</p> <p>Als je ervoor kiest om een SEO professional of bureau in te huren, zullen de kosten verschillen op basis van hun expertise, de grootte van je website en de omvang van de benodigde diensten. De meeste bedrijven budgetteren €1.500-€5.000 per maand voor intensieve SEO-projecten.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Doet Shopify SEO voor je?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Shopify winkels hebben SEO functies om je te helpen je content te optimaliseren. Je kunt bijvoorbeeld geoptimaliseerde producttitels, beschrijvingen, alt-teksten en URL's maken. Je kunt ook gebruikmaken van Shopify's AI-assistent om geoptimaliseerde inhoud voor je producten te genereren. Andere SEO functies zijn de mogelijkheid om je sitemap in te dienen bij Google Search Console en een blog te maken voor je webwinkel.</p> <p>Door een blog toe te voegen aan een Shopify winkel kun je beter scoren op relevante zoekwoorden die niet concurreren met productpagina's. Bijvoorbeeld, een Shopify winkel die verjaardagsartikelen verkoopt kan scoren op productgerichte zoekwoorden zoals "ballonnen", "slingers" en "cadeaus". Door een aantal doordachte blogposts aan deze website toe te voegen, kan deze verschijnen bij andere zoekopdrachten van gemotiveerde gebruikers, zoals "hoe plan ik een verjaardagsfeestje".</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Is SEO de moeite waard op Shopify?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Het is verstandig om SEO te overwegen voor je Shopify winkel, omdat het de zichtbaarheid in de resultatenpagina's van zoekmachines (SERP's) helpt te verbeteren. Als je een Shopify winkel optimaliseert voor gebruikers (door pagina's te maken die ingaan op zoekopdrachten en backlinks te verkrijgen van relevante websites) zal deze hoger scoren in de resultaten. Hoe meer pagina's je dit doet, hoe meer pagina's er gaan ranken. Het verkrijgen van websiteverkeer uit organische zoekresultaten helpt je om klanten aan te trekken en minder uit te geven aan betaalde marketing.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> door <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Shopify Redactie</span></span></div><div class="text-body-sm text-shade-50">Laatst bijgewerkt <time>25 jul 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">Artikel delen</div><ul id=":R1bj95n5:" class="flex gap-4 mt-4" data-component-name="social"><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-facebook-:R1bj95n5:" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwebshop-seo-beginners" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="Externe bron: Facebook (Opent in een nieuw venster)"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 15z"></path></svg><span id="blog-social-icon-facebook-:R1bj95n5:" class="sr-only">Facebook</span></a></li><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-twitter-:R1bj95n5:" href="https://twitter.com/intent/tweet?text=SEO+voor+webshops:+de+complete+gids+(2024)&url=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwebshop-seo-beginners&via=Shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label="Externe bron: Twitter (Opent in een nieuw venster)"><svg viewBox="0 0 19 19"><path fill-rule="evenodd" clip-rule="evenodd" d="M19 9.5C19 14.7467 14.7467 19 9.5 19C4.25329 19 0 14.7467 0 9.5C0 4.25329 4.25329 0 9.5 0C14.7467 0 19 4.25329 19 9.5ZM8.18721 10.0675L3.64633 3.99603H7.14609L10.123 7.97639L13.8073 3.99603H14.8358L10.5825 8.59099L15.379 15.0039H11.8792L8.64689 10.6819L4.6462 15.0039H3.61771L8.18721 10.0675ZM6.76655 4.75353H5.15877L12.2586 14.2464H13.8663L6.76655 4.75353Z"></path></svg><span id="blog-social-icon-twitter-:R1bj95n5:" class="sr-only">Twitter</span></a></li><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-linkedin-:R1bj95n5:" href="https://www.linkedin.com/shareArticle?mini=true&source=Shopify&title=SEO+voor+webshops:+de+complete+gids+(2024)&url=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwebshop-seo-beginners" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-linkedin" aria-label="Externe bron: LinkedIn (Opent in een nieuw venster)"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zM11.3 7.8c0-1.2-1-2.2-2.5-2.2s-2.5.9-2.5 2.2c0 1.2 1 2.2 2.5 2.2s2.5-1 2.5-2.2zm-.7 4.1H6.9v10.6h3.8V11.9zm13.8 5c0-3.4-1.7-5.6-4.4-5.6-1.5 0-2.6.9-3.1 2.3l-.1-1.6H13c0 .4.1 2.5.1 2.5v8.1h3.8V17c0-1.5.7-2.5 1.8-2.5s1.9.6 1.9 2.5v5.6h3.8v-5.7z"></path></svg><span id="blog-social-icon-linkedin-:R1bj95n5:" class="sr-only">LinkedIn</span></a></li></ul></div></div></div><div class="col-span-4 xs:col-span-12 lg:col-span-3 col-start-1 hidden lg:block relative" data-component-name="blog-right-sidebar"><div class="tablet-xl:pt-10 desktop:pt-16 pb-6 absolute h-full max-h-full tot-0 left-0"><div class="h-full overflow-hidden" id="blog-side-banners-col"><div class="gap-x-1 flex flex-wrap font-bold text-lg text-legacy-gray-90 !font-shopifysans"> door <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Shopify Redactie</span></span></div><div class="text-body-sm text-shade-50">Laatst bijgewerkt <time>25 jul 2024</time></div><div id="blog-side-banners"><div class="mt-[640px] border-t border-shade-30 pt-6 hidden" data-priority="2" data-component-name="blog-CTA-sidebar-email"><p class="richtext text-xl mb-2 font-aktivgroteskextended">Blijf op de hoogte van het laatste nieuws van Shopify</p><p class="richtext text-sm mb-4">Ontvang gratis e-commercetips, inspiratie en hulpmiddelen rechtstreeks in je inbox.</p><form method="post" action="/nl/blog/api/subscribe"><div id=":R36r95n5:" data-component-name="waitlist-form-input-wrapper" class="[&_input]:rounded-full [&_input]:border-shade-3 [&_input]:mb-1 [&_input]:pl-4 [&_input]:border-solid [&_input]:border [&_input]:border-shade-30 [&_input]:text-xs tablet-xl:[&_input]:text-base [&_div]:text-xs tablet-xl:[&_div]:text-base [&_button]:bg-black [&_button]:text-white [&_button]:h-14 [&_button]:text-lg [&_button]:text-lg [&_button]:hover:bg-[#3f3f46] [&_button]:active:bg-[#71717a]"><label for="email-input-:R36r95n5H1:" class="sr-only">E-mailadres invoeren</label><input id="email-input-:R36r95n5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="E-mailadres invoeren"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/nl/blog/webshop-seo-beginners"/><input type="hidden" name="locale" value="nl-NL"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Aanmelden</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Aanmelden</button></div><input class="sr-only" id=":R1pb6r95n5:" name="address" aria-label="address"/></form><p class="richtext text-xs mt-2 text-shade-60">Als je je e-mailadres invult, ga je ermee akkoord marketingberichten van Shopify te ontvangen.</p></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">populaire posts</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" data-component-name="blog-popular-post-Product Ideeën & Webshop Beginnen">Product Ideeën & Webshop Beginnen</a></span><a href="/nl/blog/webshop-complete-stappenplan" data-component-name="blog-popular-post-webshop-complete-stappenplan"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Een webshop starten: hier moet je rekening mee houden (5 stappen)</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" data-component-name="blog-popular-post-Product Ideeën & Webshop Beginnen">Product Ideeën & Webshop Beginnen</a></span><a href="/nl/blog/online-geld-verdienen" data-component-name="blog-popular-post-online-geld-verdienen"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Online geld verdienen: 26 manieren om direct te starten</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" data-component-name="blog-popular-post-Product Ideeën & Webshop Beginnen">Product Ideeën & Webshop Beginnen</a></span><a href="/nl/blog/bestverkochte-producten-voor-webshops" data-component-name="blog-popular-post-bestverkochte-producten-voor-webshops"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Meest verkochte producten voor webshops - trends en tips (2022)</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" data-component-name="blog-popular-post-Product Ideeën & Webshop Beginnen">Product Ideeën & Webshop Beginnen</a></span><a href="/nl/blog/leverancier-vinden" data-component-name="blog-popular-post-leverancier-vinden"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Zo vind je leveranciers, groothandels en fabrikanten voor jouw webshop</span></a></span></div><div class="bg-[#EEFAB3] mt-[640px] hidden" data-priority="1" data-component-name="blog-CTA-seasonal-email"><div class="p-4 pb-0"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png" alt="start-free-trial"/></div><div class="p-4"><p class="richtext color-black tracking-[-0.02em] text-2xl font-aktivgroteskextended mb-4 uppercase font-semibold">Hét verkooppunt voor altijd en overal.</p><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwebshop-seo-beginners&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-base" data-component-name="button" target="">Gratis proefperiode starten</a><p class="richtext text-[0.625rem] text-black pt-2"></p></div></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">populaire posts</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nl/blog/topics/inspiratie" data-component-name="blog-popular-post-Inspiratie">Inspiratie</a></span><a href="/nl/blog/thuiswerken-bedrijf-ideeen" data-component-name="blog-popular-post-thuiswerken-bedrijf-ideeen"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Geld verdienen vanuit huis: 25 inspirerende ideeën in 2022</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nl/blog/topics/dropshipping" data-component-name="blog-popular-post-Dropshipping">Dropshipping</a></span><a href="/nl/blog/wat-is-dropshipping" data-component-name="blog-popular-post-wat-is-dropshipping"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Wat is dropshipping en hoe werkt het?</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" data-component-name="blog-popular-post-Product Ideeën & Webshop Beginnen">Product Ideeën & Webshop Beginnen</a></span><a href="/nl/blog/vind-je-niche" data-component-name="blog-popular-post-vind-je-niche"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Vind je niche: 9 nichemarkt voorbeelden met veel kansen</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nl/blog/topics/dropshipping" data-component-name="blog-popular-post-Dropshipping">Dropshipping</a></span><a href="/nl/blog/print-on-demand" data-component-name="blog-popular-post-print-on-demand"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Print on demand: verkoop je eigen T-shirts, mokken en meer zonder eigen geld</span></a></span></div></div></div></div></div></div><div itemProp="publisher" itemscope="" itemType="https://schema.org/Organization"><meta itemProp="name" content="Shopify"/><div itemProp="logo" itemscope="" itemType="https://schema.org/ImageObject"><meta itemProp="url" content="https://cdn.shopify.com/assets/images/logos/shopify_logo_black.png"/><meta itemProp="width" content="210"/><meta itemProp="height" content="60"/></div></div></article><div class="py-10 tablet-xl:py-16 overflow-hidden lg:hidden tablet-xl:pt-0 pt-0 [&_h5]:uppercase [&_.popular-posts]:border-t-2"><div class="container"><div class="flex justify-between items-center mb-9"><h5 class="richtext tracking-[-.02em] blog-section-header text-[26px] leading-[30px] tablet:text-[24px] tablet:leading-[32px] font-bold tablet:font-medium">populaire posts</h5></div></div><div class="container max-lg:!mr-0"><div class="flex justify-start flex-nowrap max-w-full overflow-x-auto snap-x snap-mandatory gap-x-gutter pr-[var(--margin)] lg:flex-wrap lg:justify-center lg:overflow-hidden lg:gap-y-gutter lg:mb-gutter lg:mx-auto lg:py-4 lg:pr-0"><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" class="no-underline">Product Ideeën & Webshop Beginnen</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/webshop-complete-stappenplan" rel="" target="_self">Een webshop starten: hier moet je rekening mee houden (5 stappen)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-10-25</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" class="no-underline">Product Ideeën & Webshop Beginnen</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/online-geld-verdienen" rel="" target="_self">Online geld verdienen: 26 manieren om direct te starten</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-11-08</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" class="no-underline">Product Ideeën & Webshop Beginnen</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/bestverkochte-producten-voor-webshops" rel="" target="_self">Meest verkochte producten voor webshops - trends en tips (2022)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-06-12</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" class="no-underline">Product Ideeën & Webshop Beginnen</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/leverancier-vinden" rel="" target="_self">Zo vind je leveranciers, groothandels en fabrikanten voor jouw webshop</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-06-09</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nl/blog/topics/inspiratie" class="no-underline">Inspiratie</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/thuiswerken-bedrijf-ideeen" rel="" target="_self">Geld verdienen vanuit huis: 25 inspirerende ideeën in 2022</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-06-12</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nl/blog/topics/dropshipping" class="no-underline">Dropshipping</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/wat-is-dropshipping" rel="" target="_self">Wat is dropshipping en hoe werkt het?</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-05-05</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" class="no-underline">Product Ideeën & Webshop Beginnen</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/vind-je-niche" rel="" target="_self">Vind je niche: 9 nichemarkt voorbeelden met veel kansen</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-07-21</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nl/blog/topics/dropshipping" class="no-underline">Dropshipping</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/print-on-demand" rel="" target="_self">Print on demand: verkoop je eigen T-shirts, mokken en meer zonder eigen geld</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-11-08</p></div></article></div></div><div class="mobile-indicators mt-6 flex justify-center gap-x-2 lg:hidden"><div class="rounded-full box-content w-2 h-2 bg-black w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div></div></div></div><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&_span]:font-aktivgroteskextended [&_span]:text-left tablet-xl:[&_span]:text-[40px] [&_span]:leading-[48px] [&_span]:font-medium [&_span]:tracking-normal [&_p]:text-white [&_p]:text-left [&_p]:text-lg [&_p]:leading-[26px] [&_p]:font-normal [&_p]:tracking-tight [&_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2">Blijf op de hoogte van het laatste nieuws van Shopify</span><p class="richtext text-body-lg pt-sm">Abonneer je op onze blog en ontvang gratis e-commercetips, inspiratie en hulpmiddelen rechtstreeks in je inbox.</p></div><div class="[&_p]:text-left [&_p]:text-xs [&_p]:leading-[18px] [&_p]:pt-xs [&_button]:mt-[3px]" data-mode="dark" data-center="false"><form method="post" action="/nl/blog/api/subscribe" class="flex w-full flex-col justify-center sm:w-[406px] [&_button]:bg-[#7BE986] items-start text-white"><div id=":Ruh5n5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:Ruh5n5H1:" class="sr-only">Vul je e-mailadres in</label><input id="email-input-:Ruh5n5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="Vul je e-mailadres in"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/nl/blog/webshop-seo-beginners"/><input type="hidden" name="locale" value="nl-NL"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Aanmelden</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Aanmelden</button></div><input class="sr-only" id=":Reauh5n5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">Je kunt je op elk moment weer afmelden. Als je je e-mailadres invult, ga je ermee akkoord marketingberichten van Shopify te ontvangen.</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">Verkoop waar dan ook met Shopify</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">Leer al doende. Probeer Shopify gratis en ontdek alle tools die je nodig hebt om je bedrijf te starten, te runnen en te laten groeien.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwebshop-seo-beginners&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Gratis uitproberen</a></div></div><p class="richtext text-sm mt-2">Probeer Shopify gratis. Geen creditcard vereist.</p></div></div><div class="hidden -top-24 mb-lg [&_label]:text-sm [&_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Shopify-logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 1.95745C28.7868 1.85706 28.686 1.80686 28.6356 1.70647C27.6273 0.602155 26.3165 0.100194 24.7537 0.15039C21.7288 0.250783 18.7039 2.40921 16.284 6.27431C14.5699 8.9849 13.2591 12.3982 12.9062 15.0586C9.42764 16.1127 7.00774 16.8657 6.95733 16.9159C5.19282 17.468 5.1424 17.5182 4.94075 19.1747C4.7895 20.4296 0.151367 55.7676 0.151367 55.7676L38.2647 62.3433V7.37862C37.9623 7.37862 37.811 7.42882 37.7102 7.42882ZM28.8876 10.1394C26.8711 10.7418 24.6528 11.4445 22.485 12.0971C23.09 9.73784 24.2999 7.37862 25.7115 5.82255C26.2661 5.27039 27.0223 4.61784 27.8794 4.21627C28.7364 6.02333 28.9381 8.48294 28.8876 10.1394ZM24.7537 2.20843C25.4595 2.20843 26.0644 2.35902 26.5686 2.66019C25.7619 3.06176 24.9553 3.71431 24.1991 4.46725C22.2833 6.52529 20.8213 9.73784 20.2163 12.7998C18.4014 13.352 16.5865 13.9041 14.9228 14.4061C16.0319 9.58725 20.1155 2.30882 24.7537 2.20843ZM18.9056 29.8163C19.1072 33.0288 27.6273 33.7316 28.1314 41.3112C28.4843 47.2845 24.9553 51.3504 19.8634 51.6516C13.7129 52.0531 10.3351 48.439 10.3351 48.439L11.6459 42.9174C11.6459 42.9174 15.0237 45.4774 17.746 45.2767C19.5105 45.1763 20.1659 43.7206 20.1155 42.7167C19.8634 38.5002 12.9062 38.7512 12.4525 31.8241C12.0492 26.0014 15.8807 20.1284 24.3503 19.5763C27.6273 19.3755 29.291 20.1786 29.291 20.1786L27.3752 27.4069C27.3752 27.4069 25.2074 26.4029 22.6362 26.6037C18.9056 26.8547 18.8552 29.2139 18.9056 29.8163ZM30.9042 9.53706C30.9042 8.03117 30.7026 5.87274 29.9968 4.06568C32.3158 4.51745 33.4249 7.07745 33.9291 8.63353C33.0216 8.88451 32.0133 9.18568 30.9042 9.53706Z" fill="white"></path><path d="M39.4238 62.2429L55.254 58.3276C55.254 58.3276 48.448 12.4986 48.3976 12.1974C48.3472 11.8963 48.0951 11.6955 47.8431 11.6955C47.591 11.6955 43.1545 11.5951 43.1545 11.5951C43.1545 11.5951 40.4321 8.98488 39.4238 7.98096V62.2429Z" fill="white"></path><path d="M29.2498 20.2129L27.3148 27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/over" aria-label="Over ons" data-component-name="over-ons">Over ons</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/careers" aria-label="Vacatures" data-component-name="vacatures">Vacatures</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="Externe bron: Investeerders" data-component-name="investeerders">Investeerders</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/news" aria-label="Externe bron: Pers en media" data-component-name="pers-en-media">Pers en media</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/partners" aria-label="Partners" data-component-name="partners">Partners</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/affiliates" aria-label="Affiliates" data-component-name="affiliates">Affiliates</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/legal" aria-label="Juridisch" data-component-name="juridisch">Juridisch</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="Externe bron: Servicestatus" data-component-name="servicestatus">Servicestatus</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="ondersteuning"><h2 class="text-base font-bold text-white">Ondersteuning</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/nl/support/login" aria-label="Externe bron: Ondersteuning voor merchants" data-component-name="ondersteuning-voor-merchants">Ondersteuning voor merchants</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/nl/" aria-label="Externe bron: Helpcentrum" data-component-name="helpcentrum">Helpcentrum</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="Externe bron: Een partner inhuren" data-component-name="een-partner-inhuren">Een partner inhuren</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&itterm=global-footer" aria-label="Externe bron: Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/shopify-community-nl/ct-p/nl?utm_campaign=footer&utm_content=nl&utm_medium=web&utm_source=shopify" aria-label="Externe bron: Shopify Community" data-component-name="shopify-community">Shopify Community</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="ontwikkelaars"><h2 class="text-base font-bold text-white">Ontwikkelaars</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="Externe bron: Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="Externe bron: API-documentatie" data-component-name="a-p-i-documentatie">API-documentatie</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="Externe bron: Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="producten"><h2 class="text-base font-bold text-white">Producten</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="Externe bron: Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/shop-pay" aria-label="Shop Pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="Externe bron: Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/enterprise" aria-label="Shopify voor ondernemingen" data-component-name="shopify-voor-ondernemingen">Shopify voor ondernemingen</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="oplossingen"><h2 class="text-base font-bold text-white">Oplossingen</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/online" aria-label="Webshopbouwer" data-component-name="webshopbouwer">Webshopbouwer</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/website/builder" aria-label="Websitebouwer" data-component-name="websitebouwer">Websitebouwer</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Landkeuze. Huidige: Nederland"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Nederland</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/blog/webshop-seo-beginners" data-component-name="nl-0" aria-current="true">Nederland<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/ecommerce-seo-beginners-guide" lang="en-CA" data-component-name="en-CA-1" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/ecommerce-seo-beginners-guide" lang="en-GB" data-component-name="en-GB-2" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/ecommerce-seo-beginners-guide" lang="en-AU" data-component-name="en-AU-3" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/ecommerce-seo-beginners-guide" lang="en-ID" data-component-name="en-ID-4" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/ecommerce-seo-beginners-guide" lang="en-NZ" data-component-name="en-NZ-5" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/ecommerce-seo-beginners-guide" lang="en-ZA" data-component-name="en-ZA-6" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/ecommerce-seo-beginners-guide" lang="en-NG" data-component-name="en-NG-7" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/ecommerce-seo-beginners-guide" lang="en-PH" data-component-name="en-PH-8" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/ecommerce-seo-beginners-guide" lang="en-SG" data-component-name="en-SG-9" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/ecommerce-seo-beginners-guide" lang="en-HK" data-component-name="en-HK-10" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/ecommerce-seo-beginners-guide" lang="en-IE" data-component-name="en-IE-11" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/ecommerce-seo-beginners-guide" lang="en-MY" data-component-name="en-MY-12" aria-current="false">Malaysia</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Landkeuze. Huidige: Nederland"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Nederland</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Landkeuze" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Land/regio</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="Landkeuze sluiten" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/blog/webshop-seo-beginners" data-component-name="nl-0" aria-current="true">Nederland<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/ecommerce-seo-beginners-guide" lang="en-CA" data-component-name="en-CA-1" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/ecommerce-seo-beginners-guide" lang="en-GB" data-component-name="en-GB-2" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/ecommerce-seo-beginners-guide" lang="en-AU" data-component-name="en-AU-3" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/ecommerce-seo-beginners-guide" lang="en-ID" data-component-name="en-ID-4" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/ecommerce-seo-beginners-guide" lang="en-NZ" data-component-name="en-NZ-5" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/ecommerce-seo-beginners-guide" lang="en-ZA" data-component-name="en-ZA-6" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/ecommerce-seo-beginners-guide" lang="en-NG" data-component-name="en-NG-7" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/ecommerce-seo-beginners-guide" lang="en-PH" data-component-name="en-PH-8" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/ecommerce-seo-beginners-guide" lang="en-SG" data-component-name="en-SG-9" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/ecommerce-seo-beginners-guide" lang="en-HK" data-component-name="en-HK-10" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/ecommerce-seo-beginners-guide" lang="en-IE" data-component-name="en-IE-11" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/ecommerce-seo-beginners-guide" lang="en-MY" data-component-name="en-MY-12" aria-current="false">Malaysia</a></li></ul></div></div></div><ul class="flex flex-col items-center flex-wrap sm:flex-row sm:items-start gap-x-8 md:gap-x-10" data-component-name="bottom-nav"><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/legal/terms" data-component-name="servicevoorwaarden">Servicevoorwaarden</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/legal/privacy" data-component-name="privacybeleid">Privacybeleid</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/nl/sitemap" data-component-name="sitemap">Sitemap</a></li></ul></div><ul class="flex gap-4 md:gap-6" data-component-name="social"><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.facebook.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="Externe bron: Facebook (Opent in een nieuw venster)"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 15z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://twitter.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label="Externe bron: Twitter (Opent in een nieuw venster)"><svg viewBox="0 0 19 19"><path fill-rule="evenodd" clip-rule="evenodd" d="M19 9.5C19 14.7467 14.7467 19 9.5 19C4.25329 19 0 14.7467 0 9.5C0 4.25329 4.25329 0 9.5 0C14.7467 0 19 4.25329 19 9.5ZM8.18721 10.0675L3.64633 3.99603H7.14609L10.123 7.97639L13.8073 3.99603H14.8358L10.5825 8.59099L15.379 15.0039H11.8792L8.64689 10.6819L4.6462 15.0039H3.61771L8.18721 10.0675ZM6.76655 4.75353H5.15877L12.2586 14.2464H13.8663L6.76655 4.75353Z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.youtube.com/c/ShopifyNederlands" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-youtube" aria-label="Externe bron: YouTube (Opent in een nieuw venster)"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zm-5.6 0c0-6.9 0-6.9-9.4-6.9s-9.4 0-9.4 6.9 0 6.9 9.4 6.9 9.4 0 9.4-6.9zm-11.9-3.7 6.3 3.8-6.3 3.8v-7.6z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.instagram.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-instagram" aria-label="Externe bron: Instagram (Opent in een nieuw venster)"><svg viewBox="0 0 18 18"><path clip-rule="evenodd" d="M9 0c5 0 9 4 9 9s-4 9-9 9-9-4-9-9 4-9 9-9zM6.7 3.5h4.7c1.8 0 3.2 1.4 3.2 3.1v4.7c0 1.7-1.4 3.1-3.2 3.1H6.7c-1.8 0-3.2-1.4-3.2-3.1V6.7c0-1.8 1.4-3.2 3.2-3.2zM9 6.2c1.6 0 2.9 1.3 2.9 2.9S10.6 12 9 12s-3-1.3-3-2.9 1.3-2.9 3-2.9zm0 1.2c.9 0 1.7.8 1.7 1.7 0 .9-.8 1.7-1.7 1.7-.9 0-1.7-.8-1.7-1.7 0-.9.7-1.7 1.7-1.7zm2.8-1.7c.3 0 .6.2.6.6 0 .3-.2.6-.6.6-.3 0-.6-.2-.6-.6 0-.4.3-.6.6-.6zm-4.6-1h3.7c1.4 0 2.5 1.1 2.5 2.5v3.7c0 1.4-1.1 2.5-2.5 2.5H7.2c-1.4 0-2.5-1.1-2.5-2.5V7.2c-.1-1.4 1.1-2.5 2.5-2.5z" fill-rule="evenodd"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.tiktok.com/@shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-tiktok" aria-label="Externe bron: TikTok (Opent in een nieuw venster)"><svg viewBox="0 0 30 30"><path fill-rule="evenodd" clip-rule="evenodd" d="M15 30C23.2843 30 30 23.2843 30 15C30 6.71573 23.2843 0 15 0C6.71573 0 0 6.71573 0 15C0 23.2843 6.71573 30 15 30ZM17.9679 11.937C19.1423 12.7643 20.551 13.2076 21.9952 13.2041V10.3838C21.2138 10.3841 20.4497 10.1579 19.7979 9.73365C19.3398 9.44298 18.9467 9.06336 18.6427 8.61802C18.3387 8.17268 18.1302 7.67098 18.0299 7.1436C17.9873 6.90737 17.9669 6.66779 17.9689 6.42789H15.0829V17.7069C15.0829 18.2146 14.92 18.7094 14.6173 19.1206C14.3146 19.5317 13.8877 19.8382 13.3975 19.9962C12.9073 20.1543 12.3789 20.1558 11.8878 20.0006C11.3966 19.8454 10.9679 19.5414 10.6627 19.1321C10.3576 18.7227 10.1916 18.2289 10.1886 17.7211C10.1856 17.2134 10.3456 16.7177 10.6458 16.3048C10.946 15.8919 11.3711 15.583 11.8604 15.4221C12.3496 15.2612 12.878 15.2566 13.37 15.409V12.5068C12.2944 12.3595 11.1987 12.539 10.2295 13.0213C9.26031 13.5037 8.46383 14.2658 7.94658 15.2058C7.42933 16.1458 7.21597 17.2188 7.33504 18.2814C7.4541 19.344 7.89992 20.3455 8.61286 21.1519C9.3258 21.9583 10.2719 22.5312 11.3246 22.794C12.3772 23.0568 13.4863 22.997 14.5035 22.6225C15.5207 22.2479 16.3975 21.5766 17.0166 20.6983C17.6357 19.82 17.9676 18.7766 17.9679 17.7075V11.937Z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.linkedin.com/company/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-linkedin" aria-label="Externe bron: LinkedIn (Opent in een nieuw venster)"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zM11.3 7.8c0-1.2-1-2.2-2.5-2.2s-2.5.9-2.5 2.2c0 1.2 1 2.2 2.5 2.2s2.5-1 2.5-2.2zm-.7 4.1H6.9v10.6h3.8V11.9zm13.8 5c0-3.4-1.7-5.6-4.4-5.6-1.5 0-2.6.9-3.1 2.3l-.1-1.6H13c0 .4.1 2.5.1 2.5v8.1h3.8V17c0-1.5.7-2.5 1.8-2.5s1.9.6 1.9 2.5v5.6h3.8v-5.7z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.pinterest.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-pinterest" aria-label="Externe bron: Pinterest (Opent in een nieuw venster)"><svg viewBox="0 0 30 30"><path d="M15 30c-1.5 0-2.9-.2-4.3-.6.6-.9 1.2-2 1.5-3.2.2-.7 1-4.1 1-4.1.5 1 2 1.9 3.7 1.9 4.8 0 8.1-4.4 8.1-10.3 0-4.4-3.8-8.6-9.5-8.6-7.1-.1-10.6 5-10.6 9.3 0 2.6 1 4.9 3.1 5.7.3.1.7 0 .8-.4.1-.2.2-.9.3-1.2.1-.4 0-.5-.2-.8-.6-.7-1-1.6-1-3 0-3.8 2.8-7.2 7.4-7.2 4 0 6.2 2.5 6.2 5.8 0 4.3-1.9 8-4.8 8-1.6 0-2.7-1.3-2.4-2.9.5-1.9 1.3-4 1.3-5.3 0-1.2-.7-2.3-2-2.3-1.6 0-2.9 1.7-2.9 3.9 0 1.4.5 2.4.5 2.4S9.5 24 9.3 25.3c-.3 1.1-.4 2.4-.3 3.5-5.3-2.4-9-7.7-9-13.8C0 6.7 6.7 0 15 0s15 6.7 15 15-6.7 15-15 15z"></path></svg></a></li></ul></div></section></footer></div><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CTuCHl1M.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-DRtheyQB.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-R5SMpisq.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-CoZWJUIT.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-C0CkZO0H.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SideBySide-B2CGrCyT.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-DvJRVFNr.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-BLkLHBRd.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-DQv_F4qc.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-Bmm5Prh7.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-CNon358d.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/XIcon.svg-BsjI1VIY.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-BXpU7Ohi.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-rnC4VxOd.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-CdLlm0ke.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-9bBiSrGF.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-Dqn2JlFF.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/partnersHelpers-BlRjfC34.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BaseInput-XCX4TVlN.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-B349-7_a.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/meta-B5XuLiPm.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Article-BRKyuxNc.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-BeIpR_Hw.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-B6PaKAwm.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-CVi-O1N9.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-PwjvKJBO.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Link-B8ft18J3.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-mLKFuOrx.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-MyLcOlK7.js"/><script>window.__remixContext = {"url":"/nl/blog/webshop-seo-beginners","basename":"/","future":{"v3_fetcherPersist":false,"v3_relativeSplatPath":false,"v3_throwAbortReason":false,"unstable_singleFetch":false,"unstable_fogOfWar":true},"isSpaMode":false,"state":{"loaderData":{"pages/shopify.com/($locale)~~layout":{"mainNavData":[{"content":"Oplossingen","data":{"gaEvent":"Main Nav","gaAction":"Online Solutions"},"navItems":[{"content":"Start","data":{"gaEvent":"Main Nav","gaAction":"Build Nav"},"columnStart":1,"columnSpan":3,"icon":"build","navItems":[{"content":"Je eigen bedrijf starten","url":"/nl/start","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Start"},"description":"Bouw je merk op"},{"content":"Maak je website","url":"/nl/website/builder","data":{"gaEvent":"Main Nav","gaAction":"Create your website"},"description":"Webshop-editor"},{"content":"Personaliseer je webshop","url":"https://themes.shopify.com/?locale=nl","data":{"gaEvent":"Main Nav","gaAction":"Customize your store"},"description":"Winkelthema's"},{"content":"Zakelijke apps vinden","url":"https://apps.shopify.com/?locale=nl","data":{"gaEvent":"Main Nav","gaAction":"Find business apps"},"description":"Shopify App Store"},{"content":"Je eigen domeinnaam","url":"/nl/domains","data":{"gaEvent":"Main Nav","gaAction":"Own your site domain"},"description":"Domeinen en hosting"},{"content":"Ontdek gratis zakelijke tools","url":"/nl/tools","data":{"gaEvent":"Main Nav","gaAction":"Explore free business tools"},"description":"Tools om je bedrijf te runnen"}]},{"content":"Verkoop","data":{"gaEvent":"Main Nav","gaAction":"Sell Nav"},"columnStart":4,"columnSpan":3,"icon":"sell","navItems":[{"content":"Verkoop je producten","url":"/nl/sell","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Sell your products"},"description":"Verkoop online of persoonlijk"},{"content":"Laat klanten afrekenen","url":"/nl/checkout","data":{"gaEvent":"Main Nav","gaAction":"Checkout customers"},"description":"Een checkout van wereldklasse"},{"content":"Verkoop online","url":"/nl/online","data":{"gaEvent":"Main Nav","gaAction":"Sell online"},"description":"Laat je bedrijf online groeien"},{"content":"Verkoop op meerdere kanalen","url":"/nl/channels","data":{"gaEvent":"Main Nav","gaAction":"Sell on across channels"},"description":"Bereik miljoenen klanten en stimuleer de verkoop"},{"content":"Verkoop persoonlijk","url":"/nl/pos","data":{"gaEvent":"Main Nav","gaAction":"Sell in person"},"description":"Point of sale (POS)"},{"content":"Verkoop wereldwijd","url":"/nl/markets","data":{"gaEvent":"Main Nav","gaAction":"Sell globally"},"description":"Internationaal verkopen"},{"content":"Verkoop direct en als groothandel","url":"/plus/solutions/b2b-ecommerce","data":{"gaEvent":"Main Nav","gaAction":"Sell wholesale and direct"},"description":"Business-to-business (b2b)"},{"content":"Accepteer online betalingen","url":"/nl/payments","data":{"gaEvent":"Main Nav","gaAction":"Accept online payments"},"description":"Stel betaalmethoden in"}]},{"content":"Markt","data":{"gaEvent":"Main Nav","gaAction":"Market Nav"},"columnStart":7,"columnSpan":3,"icon":"market","navItems":[{"content":"Je bedrijf promoten","url":"/nl/marketing","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Market your business"},"description":"Bereik en behoud klanten"},{"content":"Promoot op social media","url":"/nl/facebook-instagram","data":{"gaEvent":"Main Nav","gaAction":"Market across social"},"description":"Integraties met social media"},{"content":"Chat met klanten","url":"/nl/inbox","data":{"gaEvent":"Main Nav","gaAction":"inbox"},"description":"Shopify Inbox"},{"content":"Maak je klanten warm","url":"/nl/email-marketing","data":{"gaEvent":"Main Nav","gaAction":"Shopify Email"},"description":"Shopify Email"},{"content":"Ken je doelgroep","url":"/nl/segmentation","data":{"gaEvent":"Main Nav","gaAction":"Know your customers"},"description":"Verzamel klantinzichten"}]},{"content":"Beheer","data":{"gaEvent":"Main Nav","gaAction":"Manage Nav"},"columnStart":10,"columnSpan":3,"icon":"manage","navItems":[{"content":"Beheer je bedrijf","url":"/nl/manage","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Manage your business"},"description":"Volg verkopen, bestellingen en analytics"},{"content":"Houd de prestaties bij","url":"/nl/analytics","data":{"gaEvent":"Main Nav","gaAction":"Measure your Performance"},"description":"Analytics en rapportage"},{"content":"Beheer je voorraad en bestellingen","url":"/nl/orders","data":{"gaEvent":"Main Nav","gaAction":"Organize inventory and orders"},"description":"Voorraad- en bestellingenbeheer"},{"content":"Automatiseer je bedrijf","url":"/nl/flow","data":{"gaEvent":"Main Nav","gaAction":"Automate your business"},"description":"Shopify Flow"}]},{"aside":true,"columnStart":1,"columnSpan":12,"navItems":[{"content":"Shopify-ontwikkelaars","url":"https://shopify.dev","data":{"gaEvent":"Main Nav","gaAction":"Shopify Developers"},"description":"Bouw met krachtige Shopify-APIs","columnSpan":3},{"content":"Plus","url":"/nl/plus","data":{"gaEvent":"Main Nav","gaAction":"Shopify Plus"},"description":"Een commerce-oplossing voor groeiende digitale merken","columnSpan":3},{"content":"Alle producten","url":"/nl/products","data":{"gaEvent":"Main Nav","gaAction":"All products"},"description":"Verken alle producten en functies van Shopify","columnSpan":3}]}]},{"content":"Prijzen","url":"/nl/pricing","data":{"gaEvent":"Main Nav","gaAction":"Pricing Nav"}},{"content":"Bronnen","data":{"gaEvent":"Main Nav","gaAction":"Resources Nav"},"navItems":[{"content":"Hulp en ondersteuning","data":{"gaEvent":"Main Nav","gaAction":"Help and support Nav"},"columnStart":1,"columnSpan":3,"icon":"helpAndSupport","navItems":[{"content":"Hulp en ondersteuning","url":"https://help.shopify.com/nl/","data":{"gaEvent":"Main Nav","gaAction":"Help and support"},"description":"24/7 ondersteuning"},{"content":"Shopify-blog","url":"/nl/blog","data":{"gaEvent":"Main Nav","gaAction":"Shopify blog"},"description":"Tips voor bedrijfsstrategie"}]},{"content":"Populaire onderwerpen","data":{"gaEvent":"Main Nav","gaAction":"Popular topics Nav"},"columnStart":4,"columnSpan":6,"splitColumns":true,"icon":"popularTopics","navItems":[{"content":"Wat is Shopify?","url":"/nl/blog/wat-is-shopify","data":{"gaEvent":"Main Nav","gaAction":"What is Shopify?"},"description":"Zo werkt ons handelsplatform"},{"content":"Branding","url":"/nl/blog/naamsbekendheid-bouw-eigen-merk","data":{"gaEvent":"Main Nav","gaAction":"Branding"},"description":"Bouw je merk helemaal op"},{"content":"SEO voor e-commerce","url":"/nl/blog/webshop-seo-beginners","data":{"gaEvent":"Main Nav","gaAction":"Ecommerce SEO"},"description":"Verbeter je score in zoekresultaten"},{"content":"Social media-strategie","url":"/nl/blog/social-media-marketing","data":{"gaEvent":"Main Nav","gaAction":"Social media strategy"},"description":"Verkoop via social media"}]},{"content":"Essentiële tools","data":{"gaEvent":"Main Nav","gaAction":"Essential tools Nav"},"columnStart":10,"columnSpan":3,"aside":true,"icon":"essentialTools","navItems":[{"content":"Logomaker","url":"/tools/logo-maker","data":{"gaEvent":"Main Nav","gaAction":"Logo maker"}},{"content":"Stockfotografie","url":"https://www.shopify.com/stock-photos","data":{"gaEvent":"Main Nav","gaAction":"Stock photography"}},{"content":"Template voor een ondernemingsplan","url":"/nl/blog/handleiding-ondernemingsplan-schrijven","data":{"gaEvent":"Main Nav","gaAction":"Business plan template"}},{"content":"Link-in-bio-tool","url":"https://www.linkpop.com/","data":{"gaEvent":"Main Nav","gaAction":"Link in bio tool"}},{"content":"QR-codegenerator","url":"/nl/tools/qr-code-generator","data":{"gaEvent":"Main Nav","gaAction":"QR code generator"}}]}]}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Shopify Redactie","avatarUrl":"https://www.gravatar.com/avatar/6456329e2a12c3e11e0e04eb267ba0f4?s=200\u0026d=404","isDisabledAuthor":true},"id":"gid://shopify/Article/385876885538","handle":"webshop-seo-beginners","title":"SEO voor webshops: de complete gids (2024)","publishedAt":"2024-07-25T17:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/seo-voor-webshops.webp?v=1722013033","altText":null,"width":3696,"height":1991},"tags":["Marketing"],"contentHtml":"\u003cp\u003eMeer bezoekers krijgen is het allerbelangrijkste voor elk e-commercebedrijf. Maar, hoe trek je bezoekers naar je webwinkel zonder veel uit te geven aan advertenties en marketing? Het antwoord: door te weten hoe je SEO voor webshops kunt inzetten.\u003c/p\u003e\n\u003cp\u003eE-commerce zoekmachine optimalisatie (SEO) gaat over het optimaliseren van je website, om te voldoen aan de best practices van zoekmachines. En het gaat over het optimaliseren van je content om precies aan te bieden waar je klanten naar zoeken.\u003c/p\u003e\n\u003cp\u003eBenieuwd naar de voordelen van SEO voor winkeleigenaren? Denk onder andere aan meer bezoekers, meer merkbekendheid en meer verkoop. Maar met de constante algoritme-updates van zoekmachines kan het lastig zijn om te weten hoe je zoekoptimalisatie moet aanpakken.\u003c/p\u003e\n\u003cp\u003eDeze gids behandelt de basisprincipes van SEO voor webshops, inclusief het onderzoeken van zoekwoorden, het structureren van je site en het maken van content voor productpagina's. Met deze SEO checklist ben je klaar om te ranken en je SEO goed in te richten.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eInhoudsopgave\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWat is SEO voor webshops?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHoe bedenk je een SEO-strategie voor webshops?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eBeste SEO-tools voor webshops\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eAan de slag met SEO voor webshops\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eSEO voor webshops FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e\u003cstrong\u003eWat is SEO voor webshops?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eE-commerce SEO gaat over het verbeteren van de zichtbaarheid van jouw online winkel in de resultatenpagina's van zoekmachines (vaak SERP's genoemd).\u003c/p\u003e\n\u003cp\u003eEr komen verschillende uitdagingen kijken bij SEO marketing voor e-commerce. Het gaat bijvoorbeeld om het creëren van content die de zoekwoorden bevat die in zoekmachines worden ingetypt. Een e-commerce winkel als True Classic, die t-shirts verkoopt, kan bijvoorbeeld zijn website SEO optimaliseren door inhoud te maken over \"hoe je t-shirts kreukvrij vouwt\".\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/wrinkle-free-tshirts_600x600.webp?v=1722013178\"\u003e\u003c/div\u003e\n\u003cp\u003eHet ranken voor dit trefwoord trekt extra bezoekers naar de website van True Classic, van wie sommigen klant worden.\u003c/p\u003e\n\u003cp\u003eBelangrijk voor SEO is verder bijvoorbeeld het verhogen van de laadsnelheid van pagina's, het schrijven van gedetailleerde productbeschrijvingen en het verkrijgen van links van waardevolle websites.\u003c/p\u003e\n\u003cp\u003eE-commerce websites gebruiken SEO als strategie om meer verkeer te genereren, door bezoekers aan te trekken die zoekopdrachten invoeren die gerelateerd zijn aan hun producten en merk.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWaarom e-commerce websites SEO belangrijk vinden\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eAls je iets zoekt op Google, kom je op een pagina met zoekmachineresultaten (SERP). Daar vind je ongeveer 10 organische resultaten:\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/1-vrouwen-t-shirts_600x600.jpg?v=1722013233\"\u003e\u003c/div\u003e\n\u003cp\u003eDeze organische resultaten verschijnen onder betaalde advertenties (oranje) en Google Shopping-advertenties (paars):\u003c/p\u003e\n\u003cp\u003eBij e-commerce SEO gaat het erom ervoor te zorgen dat je productpagina's in de top van de organische zoekresultaten op de eerste pagina van Google verschijnen. Websites die niet in de top 10 staan, worden zelden bezocht en zelfs websites op posities drie tot vijf ontvangen veel minder verkeer dan de topresultaten.\u003c/p\u003e\n\u003cp\u003e😲 Opmerkelijk: SEO-bedrijf Backlinko ontdekte dat slechts 0,63% van de zoekers klikt op websites die op pagina twee van de Google-zoekresultaten staan.\u003c/p\u003e\n\u003cp\u003eEr werd ook gemeld dat het eerste resultaat op een Google SERP 27,6% van alle klikken krijgt. Met andere woorden, SEO is belangrijk.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/ctr-results_600x600.webp?v=1722013444\" alt=\"\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca href=\"https://backlinko.com/google-ctr-stats\"\u003e\u003cem\u003ebacklinko.com\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eHet gaat er dus om zo hoog mogelijk op de eerste pagina van zoekmachines als Google, Bing en Yahoo te komen - zowel voor zoektermen die met jouw producten te maken hebben als voor zoekopdrachten binnen jouw e-commerce branche.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e\u003cstrong\u003eHoe bedenk je een SEO-strategie voor webshops?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eAls zoekmachineoptimalisatie nieuw voor je is en je wilt de positie van je winkel in Google verbeteren, bekijk dan deze zes stappen. Ze geven bruikbare tips voor het opzetten van een goede, basis ecommerce SEO op je website.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cem\u003eWebshop zoekwoordenonderzoek\u003c/em\u003e\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eSite-structuur voor webshops\u003c/em\u003e\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eTechnische SEO\u003c/em\u003e\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eOn-page SEO voor webshops\u003c/em\u003e\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eBloggen\u003c/em\u003e\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eLinkbuilding\u003c/em\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3\u003e\u003cstrong\u003e1. Webshop zoekwoordenonderzoek\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eDe eerste stap in elke e-commerce SEO strategie is het identificeren van hoogwaardige zoektermen die je potentiële klanten gebruiken. Je kunt dat doen met een e-commerce zoekwoordenonderzoek, dat op een aantal manieren kan worden uitgevoerd.\u003c/p\u003e\n\u003cp\u003eEen e-commerce zoekwoordenonderzoek is iets anders dan traditioneel trefwoordonderzoek. Terwijl de meeste sites zich alleen richten op informatieve zoekwoorden, wil je je richten op een mix van informatieve en commerciële zoekwoorden, zoals deze:\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/2-regenjassen-honden_600x600.jpg?v=1722013923\"\u003e\u003c/div\u003e\n\u003cp\u003eZoekers naar informatieve trefwoorden zijn op zoek naar antwoorden, gidsen en uitleg. Blogs en sites met veel inhoud zijn het meest geïnteresseerd in deze zoekwoorden. Shopify winkels en andere e-commerce sites hebben ook blogs, maar zij richten zich ook op zoekwoorden die koopintentie tonen, zoals \"regenjassen voor honden\".\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eAmazon en Google autocomplete voorspellingen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eAls je begint met het intypen van een zoekopdracht in Google, suggereert de autocomplete functie relevante zoekopdrachten:\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg border=\"1\" style=\"float: none;\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/3-wie-is-de_600x600.jpg?v=1722013982\"\u003e\u003c/div\u003e\n\u003cp\u003eDeze autocomplete suggesties kunnen een goudmijn zijn voor zoekwoordideeën, vooral als je al een paar basiszoekwoorden in gedachten hebt. (Vergeet niet om ook de gerelateerde zoekopdrachten onderaan de SERP te bekijken).\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eAmazon autocomplete voorspellingen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eJe kunt een soortgelijk proces doorlopen op Amazon. Het mooie van Amazon-suggesties is dat ze, in tegenstelling tot Google, productgericht zijn en filterbare details zoals de prijs kunnen bevatten.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/4-amazon_600x600.jpg?v=1722014079\" alt=\"\" style=\"float: none;\" border=\"1\"\u003e\u003c/div\u003e\n\u003cp\u003eLet op long-tail zoekwoorden, die langer zijn en specifiekere zaken beschrijven. Hoe langer het zoekwoord, hoe specifieker het is. Dat betekent minder concurrentie en vaak een hogere conversie.\u003c/p\u003e\n\u003cp\u003eJe kunt ook kijken hoe Amazon (en andere grote e-commerce sites) inhoud structureren voor zichtbaarheid in zoekopdrachten. Kijk naar relevante productmenu's voor ideeën voor zoekwoordcategorieën.\u003c/p\u003e\n\u003cp\u003eLaten we zeggen dat je damesmode verkoopt. Zoek die categorie op Amazon. Nu kun je alle verschillende manieren zien waarop Amazon zijn producten in die niche sorteert en organiseert:\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/5-dameskleding_600x600.jpg?v=1722014137\" alt=\"\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eHerhaal dit proces bij andere concurrenten.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eTools voor zoekwoordenonderzoek\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eVoor geavanceerder zoekwoordenonderzoek heb je een gratis SEO tool nodig. De populairste is Ahrefs.\u003c/p\u003e\n\u003cp\u003eDeze tools bieden de mogelijkheid om zoekwoorden in grote aantallen te onderzoeken en te analyseren.\u003c/p\u003e\n\u003cp\u003eLaten we zeggen dat je concurreert met BustedTees, een geeky t-shirt e-commercewinkel. Voer het domein in een zoekwoordenonderzoekstool zoals Ahrefs in en klik bovenaan op Organische zoekwoorden:\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg border=\"1\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ahrefs-dash_600x600.png?v=1697503084\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eScroll naar beneden om alle zoekwoorden te zien waarop BustedTees momenteel scoort. Je vindt er ook statistieken zoals zoekvolume en rangpositie. Met een overzicht van de SERP-dekking van je concurrenten, kun je beslissen waarop je gaat concurreren met zoekwoorden.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eDe juiste zoekwoorden voor je winkel kiezen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eGeen enkele e-commerce website kan zich op elk zoekwoord richten. Op basis van je klanten en producten moet je beslissen op welke zoekwoorden je wilt scoren. Neem de volgende factoren in overweging:\u003c/p\u003e\n\u003cp\u003eVolume\u003c/p\u003e\n\u003cp\u003eHoe hoger het zoekvolume van een trefwoord, hoe meer potentieel verkeer naar je site. Je kunt het zoekvolume van een zoekwoord ontdekken met Ahrefs of met een gratis tool zoals Google Keyword Planner.\u003c/p\u003e\n\u003cp\u003eConcurrentie\u003c/p\u003e\n\u003cp\u003eHoe lager de concurrentie, hoe groter de kans dat je een goede positie bereikt voor een zoekwoord. SEO tools laten je de moeilijkheidsgraad/concurrentie (KD) van zoekwoorden zien.\u003c/p\u003e\n\u003cp\u003eRelevantie\u003c/p\u003e\n\u003cp\u003eHoe relevant is je productpagina of categoriepagina voor de zoekterm? Dit is een enorme rankingfactor die vaak wordt onderschat. Blijf bij zoekwoorden waar je producten echt aan voldoen. Je houdt Google niet voor de gek.\u003c/p\u003e\n\u003cp\u003eIntentie\u003c/p\u003e\n\u003cp\u003eRicht je op zoekwoorden die de intentie tonen om een product te kopen of er meer over te weten te komen. Meestal kun je de intentie beoordelen door alleen maar naar een zoekwoord te kijken. Als je bijvoorbeeld een bruidswinkel hebt, welke zoekopdracht heeft dan de meer relevante intentie: \"ballroom trouwjurken\" of \"zomerjurken\"?\u003c/p\u003e\n\u003cp\u003eHet ultieme zoekwoord? Een term met een hoog volume en weinig concurrentie die aansluit bij de inhoud van je website.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e2. Site-structuur voor webshops\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eAls het gaat om SEO e-commerce, is de manier waarop de pagina's op je site zijn georganiseerd en gestructureerd van invloed op de zoekmachine rankings.\u003c/p\u003e\n\u003cp\u003eDe sitestructuur heeft ook invloed op je gebruikerservaring (UX). Je moet het bezoekers en zoekmachines gemakkelijk maken om door de inhoud van je winkel te navigeren.\u003c/p\u003e\n\u003cp\u003eNaarmate je producten en categorieën toevoegt en verwijdert, kan de sitestructuur ingewikkeld worden. Dus wil je de website ontwikkelen of verder laten groeien? Zorg hier dan voor:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eDe structuur van je site blijft eenvoudig en gemakkelijk schaalbaar naarmate je winkel groeit\u003c/li\u003e\n\u003cli\u003eElke pagina van je site is bereikbaar met een paar intuïtieve klikken\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eEenvoud wordt onderschat. Je wilt niet dat bezoekers op de terug-knop drukken om je site te bekijken en rondjes lopen om te proberen te vinden wat ze zoeken. Je wilt ook niet elke keer dat je een nieuwe productcategorie toevoegt de structuur van je site moeten reorganiseren en herschikken.\u003c/p\u003e\n\u003cp\u003eHet grootste deel van je SEO link-autoriteit staat op je homepage, omdat dat de meest voorkomende pagina is waar andere bedrijven naar linken als ze naar je website verwijzen. Dus hoe meer klikken verwijderd van je homepage een productpagina is, hoe minder autoriteit deze daardoor heeft.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003ePagina indexering\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eKijk voor advies over het indexeren van pagina's eens naar deze tips van Aleyda Solis, oprichter van SEO adviesbureau Orainti:\u003c/p\u003e\n\u003cp\u003eAleyda raadt aan om te bepalen welke paginatypes het waard zijn om te indexeren en voor te optimaliseren. Deze pagina's moeten voldoen aan een echte vraag van het publiek.\u003c/p\u003e\n\u003cp\u003e\"Een van de meest voorkomende problemen voor webshops is zwakke inhoud en duplicate inhoud,\" zegt Aleyda.\u003c/p\u003e\n\u003cp\u003e\"Zwakker content\" is het idee dat er niet veel echte tekst op een e-commercesite staat in vergelijking met bijvoorbeeld een blog of softwaresite. Dubbele inhoud ontstaat wanneer dezelfde inhoud op meerdere product- en categoriepagina's staat.\u003c/p\u003e\n\u003cp\u003e\"Het toevoegen van blogcontent aan de website van je webwinkel is een goede manier om zwakke content tegen te gaan.\"\u003c/p\u003e\n\u003cp\u003eDe eenvoudigste manier om om te gaan met dubbele inhoud is door een pagina te verbergen voor zoekmachines, ook wel no-indexeren genoemd. Je kunt echter ook nuttige inhoud voor die pagina's maken door deze anders, relevant en concurrerend te maken.\u003c/p\u003e\n\u003cp\u003eJe kunt pagina's ook canonicaliseren. Het canonicaliseren van een pagina is een manier om Google te vertellen dat één URL de \"hoofdversie\" is die je wilt weergeven in de zoekresultaten. Dit is handig in situaties met dubbele inhoud.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGoed om te weten:\u003c/strong\u003e Als je Shopify gebruikt, worden automatisch gegenereerde canonieke tags aan pagina's toegevoegd om te voorkomen dat dubbele inhoud in de zoekresultaten verschijnt.\u003c/p\u003e\n\u003cp\u003eAleyda stelt voor om verder te gaan dan no-index of canonicalisatie als je meer ervaring met SEO hebt.\u003c/p\u003e\n\u003cp\u003e\"Beoordeel of er genoeg zoekopdrachten zijn rond de kenmerken van een product om te bepalen of je de pagina ervan moet indexeren,\" zegt ze.\u003c/p\u003e\n\u003cp\u003e\"Als je een pagina indexeert, vraag jezelf dan af of er genoeg inhoud op de pagina staat en of deze is afgestemd op de manier waarop de gebruikers zoeken. Misschien moet je de pagina uitbreiden en optimaliseren om die relevant en concurrerend te houden.\"\u003c/p\u003e\n\u003cp\u003eAleyda deelde dit handige schema om het besluitvormingsproces over indexeren te visualiseren:\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/flowchart.jpg?v=1697503261\" alt=\"\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eStroomschema voor pagina-indexering door @Aleyda.\u003c/p\u003e\n\u003cp\u003eDe belangrijkste conclusie? Niet elk niveau van je sitestructuur is het waard om geïndexeerd en geoptimaliseerd te worden, dus wees strategisch en raadpleeg het bovenstaande schema.\u003c/p\u003e\n\u003cp\u003e💡 Pro tip: voeg ‘broodkruimels’ (bread crumbs) toe aan je productpagina's om de websitenavigatie voor klanten en Google te verbeteren. Broodkruimels vertellen Google hoe je site is gestructureerd en laten mensen weten waar ze zich binnen je winkel bevinden.\u003c/p\u003e\n\u003cp\u003eBekijk hoe Allbirds broodkruimels gebruikt op de productpagina's om gebruikers te oriënteren. Als iemand besluit dat hij de Everyday sneakers niet wil kopen, kan diegene eenvoudig terugklikken naar Herenschoenen of de homepage en op zoek gaan naar een ander product.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg border=\"1\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/breadcrumbs_600x600.png?v=1697503347\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eGebruik een app van derden zoals Category Breadcrumbs om je klanten het pad te laten zien dat ze door je categorieboom hebben afgelegd\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e3. Technische SEO\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eTechnische SEO is een vorm van zoekmachineoptimalisatie voor ‘onder de motorkap’. Het is onzichtbaar voor shoppers, maar zorgt ervoor dat je website is geoptimaliseerd voor crawlers, de ideale sitesnelheid heeft en werkt op mobiel. Technische SEO leidt tot:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBetere website-betrokkenheid, omdat je site snel en gemakkelijk toegankelijk is\u003c/li\u003e\n\u003cli\u003eMeer organisch verkeer omdat je site gemakkelijker te crawlen is\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEnkele manieren om je technische SEO voor webshops te verbeteren zijn de volgende:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eMaak logische interne links naar je menu-items.\u003c/li\u003e\n\u003cli\u003eDien je sitemap in bij Google Search Console.\u003c/li\u003e\n\u003cli\u003eOptimaliseer afbeeldingen zodat ze snel laden.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Huur een technische SEO expert\u003c/strong\u003e in om een site audit uit te voeren en je winkel te optimaliseren via de Shopify Experts marktplaats\u003cstrong\u003e.\u003c/strong\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e4. On-page SEO voor webshops\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eAls je je zoekwoordenonderzoek hebt gedaan en je sitestructuur klaar is om te rocken, is het tijd om de inhoud van je twee paginatypes met de hoogste waarde te optimaliseren:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePagina's met productcategorieën\u003c/li\u003e\n\u003cli\u003eProductpagina's\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eBasisprincipes voor webshop-content\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eAls je Shopify gebruikt, weet je waarschijnlijk dat Shopify-winkels verschillende SEO-functies hebben. Sommige zijn automatisch:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCanonieke tags zijn automatisch.\u003c/li\u003e\n\u003cli\u003eDe sitemap.xml en robots.txt bestanden van je website worden gegenereerd.\u003c/li\u003e\n\u003cli\u003eThema's genereren titeltags die je winkelnaam bevatten.\u003c/li\u003e\n\u003cli\u003eThema's hebben koppelings- en deelopties voor sociale media.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMaar voor andere functies moet je je site handmatig optimaliseren:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBewerk de titeltags, metatags en metabeschrijvingen zodat ze je zoekwoorden bevatten.\u003c/li\u003e\n\u003cli\u003eBewerk de alt-tekst van productafbeeldingen om ervoor te zorgen dat deze de afbeeldingen nauwkeurig beschrijft.\u003c/li\u003e\n\u003cli\u003eZorg ervoor dat je bestandsnamen zoektermen bevatten.\u003c/li\u003e\n\u003cli\u003eDenk goed na over de URL's voor blogberichten, webpagina's, producten en collecties.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eHoud er bij het optimaliseren van je titeltags en beschrijvingen rekening mee dat deze Google-gericht zijn. Het primaire doel is om op de eerste pagina te komen. Het secundaire doel is zoekers overtuigen om door te klikken naar je site.\u003c/p\u003e\n\u003cp\u003eExtra’s zoals Aanbiedingen, 20% Korting, Gratis Verzending, Ruime Selectie, et cetera kunnen je een boost geven als ze in de meta beschrijving worden geplaatst en je helpen om succes te boeken met long-tail zoekwoorden.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eE-commerce productbeschrijvingen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eBij SEO voor webshops gebruiken Google en andere zoekmachines de inhoud op je pagina om te bepalen voor welke zoekwoorden je pagina moet worden gerankt. En hoe hoog je pagina moet worden gerankt voor elk zoekwoord.\u003c/p\u003e\n\u003cp\u003eAls een productpagina een korte beschrijving heeft en verder niet veel, dan heeft Google niet veel om mee te werken. Het kopiëren en plakken van een beschrijving van een fabrikant of leverancier wordt duplicate content genoemd en wordt daarom ook afgeraden.\u003c/p\u003e\n\u003cp\u003eSchrijf in plaats daarvan unieke, uitgebreide beschrijvingen die de interesse van lezers wekken en veel details over je artikelen bevatten. Kwalitatief goede on-page content kan de ranking van je productpagina's verbeteren en de algehele zwakke content op je winkel verminderen.\u003c/p\u003e\n\u003cp\u003eDaarom zie je vaak productpagina's met langere beschrijvingen, beoordelingen, et cetera bij de zoekresultaten die hoger scoren.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg border=\"1\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/product_df83d73f-ae7b-4e07-bd9c-e23539156716_600x600.jpg?v=1697503463\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eProbeer relevante zoekwoorden en synoniemen in elk deel van je pagina op te nemen om Google te helpen begrijpen waar je inhoud naar verwijst.\u003c/p\u003e\n\u003cp\u003eAls je niet voor elk product content kunt maken, richt je dan op de producten die momenteel onderaan de eerste pagina staan. Het stimuleren van deze resultaten kan de grootste impact hebben op conversies, omdat ze niet zo ver hoeven te klimmen in de rankings.\u003c/p\u003e\n\u003cp\u003eHoe meer je schrijft, hoe nauwkeuriger Google je pagina kan ranken. Je klanten zullen de extra productinformatie bovendien ook waarderen. Het kan ze zelfs overhalen om te kopen, waardoor het dubbel voordeel oplevert.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eProfiteer van latente semantische indexering (LSI) zoekwoorden\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eLSI zoekwoorden zijn nauw verwant aan je belangrijkste zoekwoord. Voer je zoekwoord in Google Keyword Planner in om gerelateerde termen en zinnen te vinden die je aan je inhoud kunt toevoegen.\u003c/p\u003e\n\u003cp\u003eJe kunt LSI zoekwoorden ook vinden door te zoeken op Amazon. Zoek je belangrijkste zoekwoord op en kijk of er secundaire zoekwoorden zijn die herhaaldelijk voorkomen in de teksten bij hun producten.\u003c/p\u003e\n\u003cp\u003eLaten we bijvoorbeeld zeggen dat je een blender probeert te verkopen. De termen \"600W”, “Capaciteit” en “Snelheidsstanden\" komen allemaal meerdere keren voor, wat aangeeft dat het sterke verkoopfactoren zijn en waarschijnlijk veelvoorkomende onderdelen van zoektermen.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/6-blender_600x600.jpg?v=1722014757\" alt=\"\" style=\"float: none;\" border=\"1\"\u003e\u003c/div\u003e\n\u003cp\u003eAls je verkeer genereert met een hoofdzoekwoord, probeer dan ook op de eerste pagina te komen voor verwante secundaire zoekwoorden. Gebruik LSI-zoekwoorden in je inhoud wanneer ze relevant zijn.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eInterne links toevoegen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eHoe langer je je bezoekers door je inhoud kunt laten bladeren, hoe meer kans je hebt op een verkoop. Relevante interne links naar andere pagina's op je site helpen potentiële klanten om te bladeren en informatie of producten te ontdekken.\u003c/p\u003e\n\u003cp\u003eZorg ervoor dat je in je anchor-tekst (de woorden waarin je de interne link plaatst) het doelzoekwoord letterlijk opneemt. Intern linken kun je gebruiken om klanten naar relevante productpagina's, categoriepagina's en educatieve inhoud te leiden.\u003c/p\u003e\n\u003cp\u003eOverdrijf niet met intern linken. Eén of twee links om de paar honderd woorden is genoeg.\u003c/p\u003e\n\u003cp\u003e💡 Pro tip: Als je het besluitvormingsproces van je publiek begrijpt, kun je inhoud ontwikkelen die hen door de verschillende fasen in hun kooptraject helpt.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e5. Bloggen\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eBloggen is een vorm van contentmarketing waarbij je on-page en technische SEO-strategieën gebruikt om de zichtbaarheid van je website te vergroten. Het zorgt ervoor dat zoekmachines je website geloofwaardig vinden voor specifieke zoekwoorden die aansluiten bij de interesses en behoeften van je publiek. Als je blogt, gebruik je SEO om een doorlopende long-form contentstrategie toe te passen.\u003c/p\u003e\n\u003cp\u003eMet blogs:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBouw je reputatie op als geloofwaardige bron\u003c/li\u003e\n\u003cli\u003eVerbeter je de autoriteit van je site \u003c/li\u003e\n\u003cli\u003eVerhoog je de zichtbaarheid in organische zoekopdrachten\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eStel je voor dat je een bedrijf begint dat hardloopkleding verkoopt. Je wilt potentiële klanten helpen om je producten te begrijpen, ze effectiever te gebruiken en hun hardloop- en fitnessproblemen op te lossen. Als je gevonden wilt worden in zoekmachines zoals Google, kan bloggen je daarbij helpen.\u003c/p\u003e\n\u003cp\u003eEen goed geschreven blog geeft je winkel een constante stroom van originele inhoud. Hoe meer mensen je inhoud ontdekken, hoe betrouwbaarder je wordt als informatiebron. Dit helpt je weer om hoger te scoren. E-commerce bedrijven worstelen vaak met bloggen omdat het tijd, moeite en middelen kost om het goed te doen. Elke maand willekeurig blogberichten publiceren zal geen verkeer naar je website brengen.\u003c/p\u003e\n\u003cp\u003eEr zijn echter veel e-commercebedrijven die goed kunnen bloggen. Zo verkoopt winkelketen Au Lit Fine Linens alles voor een goede nachtrust, waaronder luxe lakens, kussens, badlinnen en meer. Het merk heeft ook een blog, Between the Sheets, met nuttige artikelen over hoe lezers hun slaapkwaliteit kunnen verbeteren.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/linens.png?v=1697503549\" alt=\"\" style=\"float: none;\" border=\"1\"\u003e\u003c/div\u003e\n\u003cp\u003eDe blog is SEO-gedreven, wat betekent dat het doel is om te scoren in zoekmachines. Posts belichten vaak een probleem dat de lezer heeft en bieden de producten van Au Lit Fine Linens als oplossing - een mooie balans tussen promotie en informatie.\u003c/p\u003e\n\u003cp\u003eAls je een blog begint om de SEO van je webshop te verbeteren, concentreer je dan op de volgende drie elementen:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eOnderzoek voor welke zoekwoorden je moet ranken. Publiceer inhoud die gericht is op zoekwoorden waarop mensen waarschijnlijk zullen zoeken bij het oplossen van problemen of het nemen van een koopbeslissing.\u003c/li\u003e\n\u003cli\u003eOptimaliseer blogberichten voor SEO. Zorg ervoor dat elke blog gericht is op een specifiek zoekwoord voor SEO.\u003c/li\u003e\n\u003cli\u003ePresenteer je producten als een oplossing voor het probleem. Niet elk bericht hoeft over je producten te gaan. Maar wees niet bang om naar een of twee productpagina's te linken als dat gepast is.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e6. Linkbuilding\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eEen van de oudste onderdelen van het algoritme van Google is PageRank. Het is een systeem dat inzicht probeert te krijgen in de kwaliteit van webpagina's door te kijken naar het aantal links dat ze van andere websites krijgen.\u003c/p\u003e\n\u003cp\u003eGoogle gebruikt het aantal, de kwaliteit en de relevantie van de links van een pagina om de betrouwbaarheid ervan te beoordelen. Hierdoor hebben nieuwe websites met weinig links minder autoriteit in de ogen van zoekmachines. Hoewel tijd dit kan verhelpen, kan het opbouwen van kwalitatieve backlinks Google helpen om je autoriteit sneller te herkennen.\u003c/p\u003e\n\u003cp\u003eGerespecteerde .nl-, .org- en .eu-sites bieden vaak de meeste autoriteit wanneer ze je een backlink geven. Links van grote, goed scorende websites die actief zijn binnen jouw niche zijn bijzonder interessant.\u003c/p\u003e\n\u003cp\u003eEen van de beste manieren om links op te bouwen is door je te richten op partnerschappen. Bepaal welke inhoud je kunt maken die waardevol is voor andere websites. Als je iets kunt maken dat anderen willen gebruiken, zullen ze jouw inhoud meestal vermelden, met een link.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eGastbloggen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eGastblogs kunnen een slimme manier zijn om backlinks op te bouwen, mits de inhoud die je voor andere websites maakt relevant is voor hun gebruikers. Doe wat onderzoek naar e-commerce zoekwoorden en analyseer backlinks met Ahrefs om sites in je niche te vinden die openstaan voor gastberichten.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/backlink-ahrefs.png?v=1697503590\" alt=\"\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003ch4\u003e\u003cstrong\u003ePR\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eEen andere manier om backlinks naar je webwinkel op te bouwen is met vermeldingen in de pers. Het opbouwen van een perslijst of het inhuren van een PR-bedrijf kan duur zijn, dus hier is een eenvoudige grow-hack die iedereen kan doen.\u003c/p\u003e\n\u003cp\u003eProbeer het in plaats daarvan met een klein onderzoek dat je doet, onder jouw klanten. Vraag ze naar hun mening, bijvoorbeeld over de manier waarop ze je producten gebruiken. Beschrijf dat in een kort persbericht, dat je deelt met lokale kranten of magazines in jouw branche. Misschien willen ze het plaatsen, inclusief een link naar jouw website.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e\u003cstrong\u003eBeste SEO-tools voor webshops\u003c/strong\u003e\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAvada SEO \u0026amp; Image Optimizer\u003c/li\u003e\n\u003cli\u003eSEOAnt\u003c/li\u003e\n\u003cli\u003eGoogle Analytics\u003c/li\u003e\n\u003cli\u003eAhrefs\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eAvada SEO \u0026amp; Image Optimizer\u003c/strong\u003e\u003c/h3\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/avada_244939eb-389a-4e71-beba-6ab8acd7f8cd_600x600.png?v=1697503661\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eAvada SEO is een plug-in om e-commercewinkels te helpen beter te scoren dan concurrenten. Het biedt compressie van afbeeldingen, optimalisatie van de sitesnelheid, schema markup en andere technische functies die je website optimaliseren voor zoekopdrachten. De tool heeft bovendien 24/7 klantenondersteuning.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSEOAnt\u003c/strong\u003e\u003c/h3\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/seoant_d601025f-80de-49f0-8068-5c2a1cc65c4c_600x600.png?v=1697503683\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eSEOAnt is een gratis tool waarmee je SEO-auditrapporten kunt maken, gebroken links kunt repareren en afbeeldingsformaten kunt optimaliseren. De tool heeft ook AI-functies voor het schrijven van meta- en alt-tekst.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eGoogle Analytics\u003c/strong\u003e\u003c/h3\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg border=\"1\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ga_600x600.png?v=1697503709\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eAls je een website hebt, gebruik je Google Analytics. Deze gratis SEO tool volgt en rapporteert websitebezoekers, waardoor je de inzichten krijgt om klanten beter te begrijpen, je winkel te optimaliseren voor SEO en de marketing ROI te verbeteren. Als eigenaar van een Shopify-winkel kun je Google Analytics koppelen aan Shopify Analytics en specifieke e-commercegegevens kiezen om bij te houden.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAhrefs\u003c/strong\u003e\u003c/h3\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg border=\"1\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ahrefs_80fbe8e1-3e05-4808-808f-e5d4fe926f48_600x600.png?v=1697503733\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eJe hebt Ahrefs al aan het werk gezien in deze post, maar het is de moeite waard om wat dieper in te gaan op een aantal van de belangrijkste functies. E-commerce marketing professionals gebruiken Ahrefs om SEO-campagnes op te zetten en hoger in Google te scoren.\u003c/p\u003e\n\u003cp\u003eAhrefs is een concurrent van Moz en Semrush, twee andere SEO softwarebedrijven die je tegenkomt als je onderzoek doet naar SEO tools.\u003c/p\u003e\n\u003cp\u003eGebruik Ahrefs om het linkprofiel, de zoekwoord-ranking en de algehele SEO-prestaties van een website te analyseren. Je kunt het ook gebruiken om zoekwoordenonderzoek te doen voor Google, Amazon en YouTube.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003cstrong\u003eAan de slag met SEO voor webshops\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eRankings zijn nooit statisch, dus SEO voor webshops stopt nooit. Maar de zes stappen in dit artikel moeten je helpen om een solide SEO basis te leggen voor je webwinkel.\u003c/p\u003e\n\u003cp\u003eVergeet niet om je inhoud origineel en diepgaand te houden (of te maken), je site regelmatig te controleren op technische problemen, backlinkmogelijkheden te onderzoeken en altijd op zoek te gaan naar nieuwe zoekwoorden die bij je merk en producten passen.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003eSEO voor webshops FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWat is SEO voor webshops?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eE-commerce SEO gaat over het optimaliseren van jouw online winkel om de zichtbaarheid van de webpagina's en productvermeldingen in de resultatenpagina's van zoekmachines, vaak bekend als SERP's, te vergroten.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHoe krijg ik SEO resultaten voor webshops?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cli\u003eOptimaliseer je producttitels en -beschrijvingen voor relevante zoekwoorden\u003c/li\u003e\n\u003cli\u003eSchrijf nuttige blogberichten over je producten, branche of niche\u003c/li\u003e\n\u003cli\u003eVraag backlinks aan van relevante websites om de autoriteit van je website op te bouwen\u003c/li\u003e\n\u003cli\u003eVoeg regelmatig nieuwe inhoud toe om te laten zien dat je website actief is\u003c/li\u003e\n\u003cli\u003eWerk je inhoud regelmatig bij om informatie nieuw en nauwkeurig te houden\u003c/li\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs SEO belangrijk voor webshops?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSEO is een krachtig hulpmiddel voor e-commerce bedrijven. Het helpt om het organische verkeer naar je site te vergroten, wat kan leiden tot een hogere zichtbaarheid, meer potentiële klanten en uiteindelijk meer verkoop. Bovendien is SEO een kosteneffectieve marketingstrategie, omdat het zich richt op gebruikers die al online op zoek zijn naar je producten.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWat is het verschil tussen SEO en webshop SEO?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDezelfde principes gelden voor SEO als voor webshop SEO. SEO strategieën voor e-commerce zijn echter op maat gemaakt voor online winkels. Het belangrijkste doel van e-commerce SEO is om de zichtbaarheid van producten in zoekmachineresultaten te vergroten om de verkoop te stimuleren, terwijl traditionele SEO zich richt op het verbeteren van de zichtbaarheid van website content om lezers en aandacht te trekken. Taken die specifiek gelden voor e-commerce SEO zijn onder andere het optimaliseren van productpagina's en -overzichten en het beheren van klantbeoordelingen.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHoeveel kost SEO?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDe kosten van SEO variëren afhankelijk van de grootte van je website en de SEO doelen die je stelt. Bovendien kun je veel taken van SEO gewoon gratis doen, als je het zelf doet. Taken zoals zoekwoordonderzoek, on-page optimalisatie en het creëren van content zijn allemaal in wezen gratis, naast de tijd die je investeert.\u003c/p\u003e\n\u003cp\u003eAls je ervoor kiest om een SEO professional of bureau in te huren, zullen de kosten verschillen op basis van hun expertise, de grootte van je website en de omvang van de benodigde diensten. De meeste bedrijven budgetteren €1.500-€5.000 per maand voor intensieve SEO-projecten.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDoet Shopify SEO voor je?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify winkels hebben SEO functies om je te helpen je content te optimaliseren. Je kunt bijvoorbeeld geoptimaliseerde producttitels, beschrijvingen, alt-teksten en URL's maken. Je kunt ook gebruikmaken van Shopify's AI-assistent om geoptimaliseerde inhoud voor je producten te genereren. Andere SEO functies zijn de mogelijkheid om je sitemap in te dienen bij Google Search Console en een blog te maken voor je webwinkel.\u003c/p\u003e\n\u003cp\u003eDoor een blog toe te voegen aan een Shopify winkel kun je beter scoren op relevante zoekwoorden die niet concurreren met productpagina's. Bijvoorbeeld, een Shopify winkel die verjaardagsartikelen verkoopt kan scoren op productgerichte zoekwoorden zoals \"ballonnen\", \"slingers\" en \"cadeaus\". Door een aantal doordachte blogposts aan deze website toe te voegen, kan deze verschijnen bij andere zoekopdrachten van gemotiveerde gebruikers, zoals \"hoe plan ik een verjaardagsfeestje\".\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs SEO de moeite waard op Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eHet is verstandig om SEO te overwegen voor je Shopify winkel, omdat het de zichtbaarheid in de resultatenpagina's van zoekmachines (SERP's) helpt te verbeteren. Als je een Shopify winkel optimaliseert voor gebruikers (door pagina's te maken die ingaan op zoekopdrachten en backlinks te verkrijgen van relevante websites) zal deze hoger scoren in de resultaten. Hoe meer pagina's je dit doet, hoe meer pagina's er gaan ranken. Het verkrijgen van websiteverkeer uit organische zoekresultaten helpt je om klanten aan te trekken en minder uit te geven aan betaalde marketing.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Leer in deze gids alles over zoekwoordonderzoek, sitestructuur en on-page optimalisatie voor SEO voor e-commerce. Wij leggen je uit hoe je met jouw webwinkel hoger in Google komt. Of zelfs helemaal bovenaan.","excerptHtml":"\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/seo-voor-webshops_1024x1024.webp?v=1722012676\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLeer in deze gids alles over zoekwoordonderzoek, sitestructuur en on-page optimalisatie voor SEO voor e-commerce. Wij leggen je uit hoe je met jouw webwinkel hoger in Google komt. Of zelfs helemaal bovenaan.\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"SEO voor webshops: een handleiding voor beginners","description":"Ontdek hoe je SEO voor webshops inzet om meer bezoekers te krijgen zonder hoge advertentiekosten. Leer zoekwoordenonderzoek, site-structuur en contentoptimalisatie."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/ecommerce-seo-beginners-guide\",\"en-GB\":\"https://www.shopify.com/uk/blog/ecommerce-seo-beginners-guide\",\"en-AU\":\"https://www.shopify.com/au/blog/ecommerce-seo-beginners-guide\",\"en-ID\":\"https://www.shopify.com/id/blog/ecommerce-seo-beginners-guide\",\"en-NZ\":\"https://www.shopify.com/nz/blog/ecommerce-seo-beginners-guide\",\"en-ZA\":\"https://www.shopify.com/za/blog/ecommerce-seo-beginners-guide\",\"en-NG\":\"https://www.shopify.com/ng/blog/ecommerce-seo-beginners-guide\",\"en-PH\":\"https://www.shopify.com/ph/blog/ecommerce-seo-beginners-guide\",\"en-SG\":\"https://www.shopify.com/sg/blog/ecommerce-seo-beginners-guide\",\"en-HK\":\"https://www.shopify.com/hk/blog/ecommerce-seo-beginners-guide\",\"en-IE\":\"https://www.shopify.com/ie/blog/ecommerce-seo-beginners-guide\",\"en-MY\":\"https://www.shopify.com/my/blog/ecommerce-seo-beginners-guide\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"9 tips voor een snelle verbetering van je webshop SEO\",\"url\":\"blog/webshop-seo-verbeteren\"},{\"title\":\"Print on demand- verkoop je eigen T-shirts, mokken en meer met minimale investering\",\"url\":\"blog/print-on-demand\"},{\"title\":\"Handig- de gratis Nederlandse Shopify spoedcursus voor een snelle kick off!\",\"url\":\"blog/gratis-spoedcursus\"},{\"title\":\"Geld verdienen vanuit huis- 25 inspirerende ideeën in 2023\",\"url\":\"blog/thuiswerken-bedrijf-ideeen\"},{\"title\":\"Een goede webshop naam bedenken- zo doe je dat (tips en voorbeelden)\",\"url\":\"blog/naam-voor-webshop-kiezen\"},{\"title\":\"Tijd voor de belastingaangifte- 5 vragen en antwoorden over de zelfstandigenaftrek\",\"url\":\"blog/zelfstandigenaftrek\"},{\"title\":\"In 5 stappen zet je een ijzersterke elevator pitch op papier (+templates)\",\"url\":\"blog/elevator-pitch\"},{\"title\":\"Shopify goeroe Mariko Naber over brandende hoepels en Easter eggs\",\"url\":\"blog/mariko-naber\"},{\"title\":\"Zo maak je van eenmalige eindejaarsshoppers terugkerende klanten\",\"url\":\"blog/van-eindejaarsshoppers-naar-vaste-klanten\"},{\"title\":\"Facebook retargeting- van bijna-klant naar aankoop\",\"url\":\"blog/facebook-retargeting\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"Een webshop starten: hier moet je rekening mee houden (5 stappen)\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"webshop-complete-stappenplan\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-business.jpg?v=1616039633\u0026width=1024\",\"imageAltText\":\"webshop starten\",\"modifiedAt\":\"2023-10-25\"},{\"title\":\"Online geld verdienen: 26 manieren om direct te starten\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"online-geld-verdienen\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-money-online.jpg?v=1611862139\u0026width=1024\",\"imageAltText\":\"Online geld verdienen\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"Meest verkochte producten voor webshops - trends en tips (2022)\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"bestverkochte-producten-voor-webshops\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/trending-products_c8d0d15c-9afc-47e3-9ba2-f7bad0505b9b.png?format=webp\u0026v=1614559651\u0026width=1024\",\"imageAltText\":\"3D-modellen van de best verkopende producten van 2021, die in het artikel in detail worden besproken\",\"modifiedAt\":\"2022-06-12\"},{\"title\":\"Zo vind je leveranciers, groothandels en fabrikanten voor jouw webshop\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"leverancier-vinden\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/find-manufacturer-supplier.jpg?width=1024\",\"imageAltText\":\"leveranciers vinden\",\"modifiedAt\":\"2022-06-09\"},{\"title\":\"Geld verdienen vanuit huis: 25 inspirerende ideeën in 2022\",\"tags\":[\"Inspiratie\"],\"handle\":\"thuiswerken-bedrijf-ideeen\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_HomeBiz_Header_Final_dc2be449-8260-4e64-abcb-d0c0a4cd1d07.jpg?v=1587655437\u0026width=1024\",\"imageAltText\":\"geld verdienen vanuit huis\",\"modifiedAt\":\"2022-06-12\"},{\"title\":\"Wat is dropshipping en hoe werkt het?\",\"tags\":[\"Dropshipping\"],\"handle\":\"wat-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\u0026width=1024\",\"imageAltText\":\"Wat is dropshipping? Hoe het dropshippingmodel werkt.\",\"modifiedAt\":\"2022-05-05\"},{\"title\":\"Vind je niche: 9 nichemarkt voorbeelden met veel kansen\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"vind-je-niche\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/niche-markets.jpg?v=1616531005\u0026width=1024\",\"imageAltText\":\"nichemarkt niche betekenis\",\"modifiedAt\":\"2022-07-21\"},{\"title\":\"Print on demand: verkoop je eigen T-shirts, mokken en meer zonder eigen geld\",\"tags\":[\"Dropshipping\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/print-on-demand-hero.jpg?v=1555624456\u0026width=1024\",\"imageAltText\":\"Print on demand t-shirts boeken dropshipping\",\"modifiedAt\":\"2023-11-08\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/seo-voor-webshops.webp?v=1722013033","imageAltText":null,"imageClass":"","modifiedAt":"25 jul 2024","modifiedAtRaw":"2024-07-25T17:30:00Z"},"metaDescription":"Ontdek hoe je SEO voor webshops inzet om meer bezoekers te krijgen zonder hoge advertentiekosten. Leer zoekwoordenonderzoek, site-structuur en contentoptimalisatie.","contentHtml":"\u003cp\u003eMeer bezoekers krijgen is het allerbelangrijkste voor elk e-commercebedrijf. Maar, hoe trek je bezoekers naar je webwinkel zonder veel uit te geven aan advertenties en marketing? Het antwoord: door te weten hoe je SEO voor webshops kunt inzetten.\u003c/p\u003e\n\u003cp\u003eE-commerce zoekmachine optimalisatie (SEO) gaat over het optimaliseren van je website, om te voldoen aan de best practices van zoekmachines. En het gaat over het optimaliseren van je content om precies aan te bieden waar je klanten naar zoeken.\u003c/p\u003e\n\u003cp\u003eBenieuwd naar de voordelen van SEO voor winkeleigenaren? Denk onder andere aan meer bezoekers, meer merkbekendheid en meer verkoop. Maar met de constante algoritme-updates van zoekmachines kan het lastig zijn om te weten hoe je zoekoptimalisatie moet aanpakken.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eDeze gids behandelt de basisprincipes van SEO voor webshops, inclusief het onderzoeken van zoekwoorden, het structureren van je site en het maken van content voor productpagina's. Met deze SEO checklist ben je klaar om te ranken en je SEO goed in te richten.\u003c/p\u003e\n\n\u003ch2 id=\"1\"\u003e\u003cstrong\u003eWat is SEO voor webshops?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eE-commerce SEO gaat over het verbeteren van de zichtbaarheid van jouw online winkel in de resultatenpagina's van zoekmachines (vaak SERP's genoemd).\u003c/p\u003e\n\u003cp\u003eEr komen verschillende uitdagingen kijken bij SEO marketing voor e-commerce. Het gaat bijvoorbeeld om het creëren van content die de zoekwoorden bevat die in zoekmachines worden ingetypt. Een e-commerce winkel als True Classic, die t-shirts verkoopt, kan bijvoorbeeld zijn website SEO optimaliseren door inhoud te maken over \"hoe je t-shirts kreukvrij vouwt\".\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/wrinkle-free-tshirts_600x600.webp?v=1722013178\"\u003e\u003c/div\u003e\n\u003cp\u003eHet ranken\u0026nbsp;voor dit trefwoord trekt extra bezoekers naar de website van True Classic, van wie sommigen klant worden.\u003c/p\u003e\n\u003cp\u003eBelangrijk voor SEO is verder bijvoorbeeld het verhogen van de laadsnelheid van pagina's, het schrijven van gedetailleerde productbeschrijvingen en het verkrijgen van links van waardevolle websites.\u003c/p\u003e\n\u003cp\u003eE-commerce websites gebruiken SEO als strategie om meer verkeer te genereren, door bezoekers aan te trekken die zoekopdrachten invoeren die gerelateerd zijn aan hun producten en merk.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWaarom e-commerce websites SEO belangrijk vinden\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eAls je iets zoekt op Google, kom je op een pagina met zoekmachineresultaten (SERP). Daar vind je ongeveer 10 organische resultaten:\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/1-vrouwen-t-shirts_600x600.jpg?v=1722013233\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eDeze organische resultaten verschijnen onder betaalde advertenties (oranje) en Google Shopping-advertenties (paars):\u003c/p\u003e\n\u003cp\u003eBij e-commerce SEO gaat het erom ervoor te zorgen dat je productpagina's in de top van de organische zoekresultaten op de eerste pagina van Google verschijnen. Websites die niet in de top 10 staan, worden zelden bezocht en zelfs websites op posities drie tot vijf ontvangen veel minder verkeer dan de topresultaten.\u003c/p\u003e\n\u003cp\u003e😲 Opmerkelijk: SEO-bedrijf Backlinko ontdekte dat slechts 0,63% van de zoekers klikt op websites die op pagina twee van de Google-zoekresultaten staan.\u003c/p\u003e\n\u003cp\u003eEr werd ook gemeld dat het eerste resultaat op een Google SERP 27,6% van alle klikken krijgt. Met andere woorden, SEO is belangrijk.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/ctr-results_600x600.webp?v=1722013444\" alt=\"\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003ca href=\"https://backlinko.com/google-ctr-stats\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003ebacklinko.com\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eHet gaat er dus om zo hoog mogelijk op de eerste pagina van zoekmachines als Google, Bing en Yahoo te komen - zowel voor zoektermen die met jouw producten te maken hebben als voor zoekopdrachten binnen jouw e-commerce branche.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e\u003cstrong\u003eHoe bedenk je een SEO-strategie voor webshops?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eAls zoekmachineoptimalisatie nieuw voor je is en je wilt de positie van je winkel in Google verbeteren, bekijk dan deze zes stappen. Ze geven bruikbare tips voor het opzetten van een goede, basis ecommerce SEO op je website.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cem\u003eWebshop\u0026nbsp;zoekwoordenonderzoek\u003c/em\u003e\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eSite-structuur voor\u0026nbsp;webshops\u003c/em\u003e\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eTechnische SEO\u003c/em\u003e\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eOn-page SEO voor\u0026nbsp;webshops\u003c/em\u003e\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eBloggen\u003c/em\u003e\u003c/li\u003e\n\u003cli\u003e\u003cem\u003eLinkbuilding\u003c/em\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3\u003e\u003cstrong\u003e1.\u0026nbsp;Webshop zoekwoordenonderzoek\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eDe eerste stap in elke e-commerce SEO strategie is het identificeren van hoogwaardige zoektermen die je potentiële klanten gebruiken. Je kunt dat doen met een e-commerce zoekwoordenonderzoek, dat op een aantal manieren kan worden uitgevoerd.\u003c/p\u003e\n\u003cp\u003eEen e-commerce zoekwoordenonderzoek is iets anders dan traditioneel trefwoordonderzoek. Terwijl de meeste sites zich alleen richten op informatieve zoekwoorden, wil je je richten op een mix van informatieve en commerciële zoekwoorden, zoals deze:\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/2-regenjassen-honden_600x600.jpg?v=1722013923\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eZoekers naar informatieve trefwoorden zijn op zoek naar antwoorden, gidsen en uitleg. Blogs en sites met veel inhoud zijn het meest geïnteresseerd in deze zoekwoorden. Shopify winkels en andere e-commerce sites hebben ook blogs, maar zij richten zich ook op zoekwoorden die koopintentie tonen, zoals \"regenjassen voor honden\".\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eAmazon en Google autocomplete voorspellingen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eAls je begint met het intypen van een zoekopdracht in Google, suggereert de autocomplete functie relevante zoekopdrachten:\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg border=\"1\" style=\"float: none;\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/3-wie-is-de_600x600.jpg?v=1722013982\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eDeze autocomplete suggesties kunnen een goudmijn zijn voor zoekwoordideeën, vooral als je al een paar basiszoekwoorden in gedachten hebt. (Vergeet niet om ook de gerelateerde zoekopdrachten onderaan de SERP te bekijken).\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eAmazon autocomplete voorspellingen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eJe kunt een soortgelijk proces doorlopen op Amazon. Het mooie van Amazon-suggesties is dat ze, in tegenstelling tot Google, productgericht zijn en filterbare details zoals de prijs kunnen bevatten.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/4-amazon_600x600.jpg?v=1722014079\" alt=\"\" style=\"float: none;\" border=\"1\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eLet op long-tail zoekwoorden, die langer zijn en specifiekere zaken beschrijven. Hoe langer het zoekwoord, hoe specifieker het is. Dat betekent minder concurrentie en vaak een hogere conversie.\u003c/p\u003e\n\u003cp\u003eJe kunt ook kijken hoe Amazon (en andere grote e-commerce sites) inhoud structureren voor zichtbaarheid in zoekopdrachten. Kijk naar relevante productmenu's voor ideeën voor zoekwoordcategorieën.\u003c/p\u003e\n\u003cp\u003eLaten we zeggen dat je damesmode verkoopt. Zoek die categorie op Amazon. Nu kun je alle verschillende manieren zien waarop Amazon zijn producten in die niche sorteert en organiseert:\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/5-dameskleding_600x600.jpg?v=1722014137\" alt=\"\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eHerhaal dit proces bij andere concurrenten.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eTools voor zoekwoordenonderzoek\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eVoor geavanceerder zoekwoordenonderzoek heb je een gratis SEO tool nodig. De populairste is Ahrefs.\u003c/p\u003e\n\u003cp\u003eDeze tools bieden de mogelijkheid om zoekwoorden in grote aantallen te onderzoeken en te analyseren.\u003c/p\u003e\n\u003cp\u003eLaten we zeggen dat je concurreert met BustedTees, een geeky t-shirt e-commercewinkel. Voer het domein in een zoekwoordenonderzoekstool zoals Ahrefs in en klik bovenaan op Organische zoekwoorden:\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg border=\"1\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ahrefs-dash_600x600.png?v=1697503084\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eScroll naar beneden om alle zoekwoorden te zien waarop BustedTees momenteel scoort. Je vindt er ook statistieken zoals zoekvolume en rangpositie. Met een overzicht van de SERP-dekking van je concurrenten, kun je beslissen waarop je gaat concurreren met zoekwoorden.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eDe juiste zoekwoorden voor je winkel kiezen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eGeen enkele e-commerce website kan zich op elk zoekwoord richten. Op basis van je klanten en producten moet je beslissen op welke zoekwoorden je wilt scoren. Neem de volgende factoren in overweging:\u003c/p\u003e\n\u003cp\u003eVolume\u003c/p\u003e\n\u003cp\u003eHoe hoger het zoekvolume van een trefwoord, hoe meer potentieel verkeer naar je site. Je kunt het zoekvolume van een zoekwoord ontdekken met Ahrefs of met een gratis tool zoals Google Keyword Planner.\u003c/p\u003e\n\u003cp\u003eConcurrentie\u003c/p\u003e\n\u003cp\u003eHoe lager de concurrentie, hoe groter de kans dat je een goede positie bereikt voor een zoekwoord. SEO tools laten je de moeilijkheidsgraad/concurrentie (KD) van zoekwoorden zien.\u003c/p\u003e\n\u003cp\u003eRelevantie\u003c/p\u003e\n\u003cp\u003eHoe relevant is je productpagina of categoriepagina voor de zoekterm? Dit is een enorme rankingfactor die vaak wordt onderschat. Blijf bij zoekwoorden waar je producten echt aan voldoen. Je houdt Google niet voor de gek.\u003c/p\u003e\n\u003cp\u003eIntentie\u003c/p\u003e\n\u003cp\u003eRicht je op zoekwoorden die de intentie tonen om een product te kopen of er meer over te weten te komen. Meestal kun je de intentie beoordelen door alleen maar naar een zoekwoord te kijken. Als je bijvoorbeeld een bruidswinkel hebt, welke zoekopdracht heeft dan de meer relevante intentie: \"ballroom trouwjurken\" of \"zomerjurken\"?\u003c/p\u003e\n\u003cp\u003eHet ultieme zoekwoord? Een term met een hoog volume en weinig concurrentie die aansluit bij de inhoud van je website.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e2. Site-structuur voor\u0026nbsp;webshops\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eAls het gaat om SEO e-commerce, is de manier waarop de pagina's op je site zijn georganiseerd en gestructureerd van invloed op de zoekmachine rankings.\u003c/p\u003e\n\u003cp\u003eDe sitestructuur heeft ook invloed op je gebruikerservaring (UX). Je moet het bezoekers en zoekmachines gemakkelijk maken om door de inhoud van je winkel te navigeren.\u003c/p\u003e\n\u003cp\u003eNaarmate je producten en categorieën toevoegt en verwijdert, kan de sitestructuur ingewikkeld worden. Dus wil je de website ontwikkelen of verder laten groeien? Zorg hier dan voor:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eDe structuur van je site blijft eenvoudig en gemakkelijk schaalbaar naarmate je winkel groeit\u003c/li\u003e\n\u003cli\u003eElke pagina van je site is bereikbaar met een paar intuïtieve klikken\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eEenvoud wordt onderschat. Je wilt niet dat bezoekers op de terug-knop drukken om je site te bekijken en rondjes lopen om te proberen te vinden wat ze zoeken. Je wilt ook niet elke keer dat je een nieuwe productcategorie toevoegt de structuur van je site moeten reorganiseren en herschikken.\u003c/p\u003e\n\u003cp\u003eHet grootste deel van je SEO link-autoriteit staat op je homepage, omdat dat de meest voorkomende pagina is waar andere bedrijven naar linken als ze naar je website verwijzen. Dus hoe meer klikken verwijderd van je homepage een productpagina is, hoe minder autoriteit deze daardoor heeft.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003ePagina indexering\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eKijk voor advies over het indexeren van pagina's eens naar deze tips van Aleyda Solis, oprichter van SEO adviesbureau Orainti:\u003c/p\u003e\n\u003cp\u003eAleyda raadt aan om te bepalen welke paginatypes het waard zijn om te indexeren en voor te optimaliseren. Deze pagina's moeten voldoen aan een echte vraag van het publiek.\u003c/p\u003e\n\u003cp\u003e\"Een van de meest voorkomende problemen voor\u0026nbsp;webshops is zwakke inhoud en duplicate inhoud,\" zegt Aleyda.\u003c/p\u003e\n\u003cp\u003e\"Zwakker content\" is het idee dat er niet veel echte tekst op een e-commercesite staat in vergelijking met bijvoorbeeld een blog of softwaresite. Dubbele inhoud ontstaat wanneer dezelfde inhoud op meerdere product- en categoriepagina's staat.\u003c/p\u003e\n\u003cp\u003e\"Het toevoegen van blogcontent aan de website van je webwinkel is een goede manier om zwakke content tegen te gaan.\"\u003c/p\u003e\n\u003cp\u003eDe eenvoudigste manier om om te gaan met dubbele inhoud is door een pagina te verbergen voor zoekmachines, ook wel no-indexeren genoemd. Je kunt echter ook nuttige inhoud voor die pagina's maken door deze anders, relevant en concurrerend te maken.\u003c/p\u003e\n\u003cp\u003eJe kunt pagina's ook canonicaliseren. Het canonicaliseren van een pagina is een manier om Google te vertellen dat één URL de \"hoofdversie\" is die je wilt weergeven in de zoekresultaten. Dit is handig in situaties met dubbele inhoud.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGoed om te weten:\u003c/strong\u003e Als je Shopify gebruikt, worden automatisch gegenereerde canonieke tags aan pagina's toegevoegd om te voorkomen dat dubbele inhoud in de zoekresultaten verschijnt.\u003c/p\u003e\n\u003cp\u003eAleyda stelt voor om verder te gaan dan no-index of canonicalisatie als je meer ervaring met SEO hebt.\u003c/p\u003e\n\u003cp\u003e\"Beoordeel of er genoeg zoekopdrachten zijn rond de kenmerken van een product om te bepalen of je de pagina ervan moet indexeren,\" zegt ze.\u003c/p\u003e\n\u003cp\u003e\"Als je een pagina indexeert, vraag jezelf dan af of er genoeg inhoud op de pagina staat en of deze is afgestemd op de manier waarop de gebruikers zoeken. Misschien moet je de pagina uitbreiden en optimaliseren om die relevant en concurrerend te houden.\"\u003c/p\u003e\n\u003cp\u003eAleyda deelde dit handige schema om het besluitvormingsproces over indexeren te visualiseren:\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/flowchart.jpg?v=1697503261\" alt=\"\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eStroomschema voor pagina-indexering door @Aleyda.\u003c/p\u003e\n\u003cp\u003eDe belangrijkste conclusie? Niet elk niveau van je sitestructuur is het waard om geïndexeerd en geoptimaliseerd te worden, dus wees strategisch en raadpleeg het bovenstaande schema.\u003c/p\u003e\n\u003cp\u003e💡 Pro tip: voeg ‘broodkruimels’ (bread crumbs) toe aan je productpagina's om de websitenavigatie voor klanten en Google te verbeteren. Broodkruimels vertellen Google hoe je site is gestructureerd en laten mensen weten waar ze zich binnen je winkel bevinden.\u003c/p\u003e\n\u003cp\u003eBekijk hoe Allbirds broodkruimels gebruikt op de productpagina's om gebruikers te oriënteren. Als iemand besluit dat hij de Everyday sneakers niet wil kopen, kan diegene eenvoudig terugklikken naar Herenschoenen of de homepage en op zoek gaan naar een ander product.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg border=\"1\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/breadcrumbs_600x600.png?v=1697503347\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eGebruik een app van derden zoals Category Breadcrumbs om je klanten het pad te laten zien dat ze door je categorieboom hebben afgelegd\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e3. Technische SEO\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eTechnische SEO is een vorm van zoekmachineoptimalisatie voor ‘onder de motorkap’. Het is onzichtbaar voor shoppers, maar zorgt ervoor dat je website is geoptimaliseerd voor crawlers, de ideale sitesnelheid heeft en werkt op mobiel. Technische SEO leidt tot:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBetere website-betrokkenheid, omdat je site snel en gemakkelijk toegankelijk is\u003c/li\u003e\n\u003cli\u003eMeer organisch verkeer omdat je site gemakkelijker te crawlen is\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEnkele manieren om je technische SEO voor\u0026nbsp;webshops te verbeteren zijn de volgende:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eMaak logische interne links naar je menu-items.\u003c/li\u003e\n\u003cli\u003eDien je sitemap in bij Google Search Console.\u003c/li\u003e\n\u003cli\u003eOptimaliseer afbeeldingen zodat ze snel laden.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Huur een technische SEO expert\u003c/strong\u003e in om een site audit uit te voeren en je winkel te optimaliseren via de Shopify Experts marktplaats\u003cstrong\u003e.\u003c/strong\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e4. On-page SEO voor\u0026nbsp;webshops\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eAls je je zoekwoordenonderzoek hebt gedaan en je sitestructuur klaar is om te rocken, is het tijd om de inhoud van je twee paginatypes met de hoogste waarde te optimaliseren:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePagina's met productcategorieën\u003c/li\u003e\n\u003cli\u003eProductpagina's\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eBasisprincipes voor webshop-content\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eAls je Shopify gebruikt, weet je waarschijnlijk dat Shopify-winkels verschillende SEO-functies hebben. Sommige zijn automatisch:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCanonieke tags zijn automatisch.\u003c/li\u003e\n\u003cli\u003eDe sitemap.xml en robots.txt bestanden van je website worden gegenereerd.\u003c/li\u003e\n\u003cli\u003eThema's genereren titeltags die je winkelnaam bevatten.\u003c/li\u003e\n\u003cli\u003eThema's hebben koppelings- en deelopties voor sociale media.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMaar voor andere functies moet je je site handmatig optimaliseren:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBewerk de titeltags, metatags en metabeschrijvingen zodat ze je zoekwoorden bevatten.\u003c/li\u003e\n\u003cli\u003eBewerk de alt-tekst van productafbeeldingen om ervoor te zorgen dat deze de afbeeldingen nauwkeurig beschrijft.\u003c/li\u003e\n\u003cli\u003eZorg ervoor dat je bestandsnamen zoektermen bevatten.\u003c/li\u003e\n\u003cli\u003eDenk goed na over de URL's voor blogberichten, webpagina's, producten en collecties.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eHoud er bij het optimaliseren van je titeltags en beschrijvingen rekening mee dat deze Google-gericht zijn. Het primaire doel is om op de eerste pagina te komen. Het secundaire doel is zoekers overtuigen om door te klikken naar je site.\u003c/p\u003e\n\u003cp\u003eExtra’s zoals Aanbiedingen, 20% Korting, Gratis Verzending, Ruime Selectie, et cetera kunnen je een boost geven als ze in de meta beschrijving worden geplaatst en je helpen om succes te boeken met long-tail zoekwoorden.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eE-commerce productbeschrijvingen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eBij SEO voor\u0026nbsp;webshops gebruiken Google en andere zoekmachines de inhoud op je pagina om te bepalen voor welke zoekwoorden je pagina moet worden gerankt. En hoe hoog je pagina moet worden gerankt voor elk zoekwoord.\u003c/p\u003e\n\u003cp\u003eAls een productpagina een korte beschrijving heeft en verder niet veel, dan heeft Google niet veel om mee te werken. Het kopiëren en plakken van een beschrijving van een fabrikant of leverancier wordt duplicate content genoemd en wordt daarom ook afgeraden.\u003c/p\u003e\n\u003cp\u003eSchrijf in plaats daarvan unieke, uitgebreide beschrijvingen die de interesse van lezers wekken en veel details over je artikelen bevatten. Kwalitatief goede on-page content kan de ranking van je productpagina's verbeteren en de algehele zwakke content op je winkel verminderen.\u003c/p\u003e\n\u003cp\u003eDaarom zie je vaak productpagina's met langere beschrijvingen, beoordelingen, et cetera bij de zoekresultaten die hoger scoren.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg border=\"1\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/product_df83d73f-ae7b-4e07-bd9c-e23539156716_600x600.jpg?v=1697503463\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eProbeer relevante zoekwoorden en synoniemen in elk deel van je pagina op te nemen om Google te helpen begrijpen waar je inhoud naar verwijst.\u003c/p\u003e\n\u003cp\u003eAls je niet voor elk product content kunt maken, richt je dan op de producten die momenteel onderaan de eerste pagina staan. Het stimuleren van deze resultaten kan de grootste impact hebben op conversies, omdat ze niet zo ver hoeven te klimmen in de rankings.\u003c/p\u003e\n\u003cp\u003eHoe meer je schrijft, hoe nauwkeuriger Google je pagina kan ranken. Je klanten zullen de extra productinformatie bovendien ook waarderen. Het kan ze zelfs overhalen om te kopen, waardoor het dubbel voordeel oplevert.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eProfiteer van latente semantische indexering (LSI) zoekwoorden\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eLSI zoekwoorden zijn nauw verwant aan je belangrijkste zoekwoord. Voer je zoekwoord in Google Keyword Planner in om gerelateerde termen en zinnen te vinden die je aan je inhoud kunt toevoegen.\u003c/p\u003e\n\u003cp\u003eJe kunt LSI zoekwoorden ook vinden door te zoeken op Amazon. Zoek je belangrijkste zoekwoord op en kijk of er secundaire zoekwoorden zijn die herhaaldelijk voorkomen in de teksten bij hun producten.\u003c/p\u003e\n\u003cp\u003eLaten we bijvoorbeeld zeggen dat je een blender probeert te verkopen. De termen \"600W”, “Capaciteit” en “Snelheidsstanden\" komen allemaal meerdere keren voor, wat aangeeft dat het sterke verkoopfactoren zijn en waarschijnlijk veelvoorkomende onderdelen van zoektermen.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/6-blender_600x600.jpg?v=1722014757\" alt=\"\" style=\"float: none;\" border=\"1\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eAls je verkeer genereert met een hoofdzoekwoord, probeer dan ook op de eerste pagina te komen voor verwante secundaire zoekwoorden. Gebruik LSI-zoekwoorden in je inhoud wanneer ze relevant zijn.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eInterne links toevoegen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eHoe langer je je bezoekers door je inhoud kunt laten bladeren, hoe meer kans je hebt op een verkoop. Relevante interne links naar andere pagina's op je site helpen potentiële klanten om te bladeren en informatie of producten te ontdekken.\u003c/p\u003e\n\u003cp\u003eZorg ervoor dat je in je anchor-tekst (de woorden waarin je de interne link plaatst) het doelzoekwoord letterlijk opneemt. Intern linken kun je gebruiken om klanten naar relevante productpagina's, categoriepagina's en educatieve inhoud te leiden.\u003c/p\u003e\n\u003cp\u003eOverdrijf niet met intern linken. Eén of twee links om de paar honderd woorden is genoeg.\u003c/p\u003e\n\u003cp\u003e💡 Pro tip: Als je het besluitvormingsproces van je publiek begrijpt, kun je inhoud ontwikkelen die hen door de verschillende fasen in hun kooptraject helpt.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e5. Bloggen\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eBloggen is een vorm van contentmarketing waarbij je on-page en technische SEO-strategieën gebruikt om de zichtbaarheid van je website te vergroten. Het zorgt ervoor dat zoekmachines je website geloofwaardig vinden voor specifieke zoekwoorden die aansluiten bij de interesses en behoeften van je publiek. Als je blogt, gebruik je SEO om een doorlopende long-form contentstrategie toe te passen.\u003c/p\u003e\n\u003cp\u003eMet blogs:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBouw je reputatie op als geloofwaardige bron\u003c/li\u003e\n\u003cli\u003eVerbeter je de autoriteit van je site\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eVerhoog je de zichtbaarheid in organische zoekopdrachten\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eStel je voor dat je een bedrijf begint dat hardloopkleding verkoopt. Je wilt potentiële klanten helpen om je producten te begrijpen, ze effectiever te gebruiken en hun hardloop- en fitnessproblemen op te lossen. Als je gevonden wilt worden in zoekmachines zoals Google, kan bloggen je daarbij helpen.\u003c/p\u003e\n\u003cp\u003eEen goed geschreven blog geeft je winkel een constante stroom van originele inhoud. Hoe meer mensen je inhoud ontdekken, hoe betrouwbaarder je wordt als informatiebron. Dit helpt je weer om hoger te scoren. E-commerce bedrijven worstelen vaak met bloggen omdat het tijd, moeite en middelen kost om het goed te doen. Elke maand willekeurig blogberichten publiceren zal geen verkeer naar je website brengen.\u003c/p\u003e\n\u003cp\u003eEr zijn echter veel e-commercebedrijven die goed kunnen bloggen. Zo verkoopt winkelketen Au Lit Fine Linens alles voor een goede nachtrust, waaronder luxe lakens, kussens, badlinnen en meer. Het merk heeft ook een blog, Between the Sheets, met nuttige artikelen over hoe lezers hun slaapkwaliteit kunnen verbeteren.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/linens.png?v=1697503549\" alt=\"\" style=\"float: none;\" border=\"1\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eDe blog is SEO-gedreven, wat betekent dat het doel is om te scoren in zoekmachines. Posts belichten vaak een probleem dat de lezer heeft en bieden de producten van Au Lit Fine Linens als oplossing - een mooie balans tussen promotie en informatie.\u003c/p\u003e\n\u003cp\u003eAls je een blog begint\u0026nbsp;om de SEO van je webshop te verbeteren, concentreer je dan op de volgende drie elementen:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eOnderzoek voor welke zoekwoorden je moet ranken. Publiceer inhoud die gericht is op zoekwoorden waarop mensen waarschijnlijk zullen zoeken bij het oplossen van problemen of het nemen van een koopbeslissing.\u003c/li\u003e\n\u003cli\u003eOptimaliseer blogberichten voor SEO. Zorg ervoor dat elke blog gericht is op een specifiek zoekwoord voor SEO.\u003c/li\u003e\n\u003cli\u003ePresenteer je producten als een oplossing voor het probleem. Niet elk bericht hoeft over je producten te gaan. Maar wees niet bang om naar een of twee productpagina's te linken als dat gepast is.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e6. Linkbuilding\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eEen van de oudste onderdelen van het algoritme van Google is PageRank. Het is een systeem dat inzicht probeert te krijgen in de kwaliteit van webpagina's door te kijken naar het aantal links dat ze van andere websites krijgen.\u003c/p\u003e\n\u003cp\u003eGoogle gebruikt het aantal, de kwaliteit en de relevantie van de links van een pagina om de betrouwbaarheid ervan te beoordelen. Hierdoor hebben nieuwe websites met weinig links minder autoriteit in de ogen van zoekmachines. Hoewel tijd dit kan verhelpen, kan het opbouwen van kwalitatieve backlinks Google helpen om je autoriteit sneller te herkennen.\u003c/p\u003e\n\u003cp\u003eGerespecteerde .nl-, .org- en .eu-sites bieden vaak de meeste autoriteit wanneer ze je een backlink geven. Links van grote, goed scorende websites die actief zijn binnen jouw niche zijn bijzonder interessant.\u003c/p\u003e\n\u003cp\u003eEen van de beste manieren om links op te bouwen is door je te richten op partnerschappen. Bepaal welke inhoud je kunt maken die waardevol is voor andere websites. Als je iets kunt maken dat anderen willen gebruiken, zullen ze jouw inhoud meestal vermelden, met een link.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eGastbloggen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eGastblogs kunnen een slimme manier zijn om backlinks op te bouwen, mits de inhoud die je voor andere websites maakt relevant is voor hun gebruikers. Doe wat onderzoek naar e-commerce zoekwoorden en analyseer backlinks met Ahrefs om sites in je niche te vinden die openstaan voor gastberichten.\u003c/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/backlink-ahrefs.png?v=1697503590\" alt=\"\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003ch4\u003e\u003cstrong\u003ePR\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eEen andere manier om backlinks naar je webwinkel op te bouwen is met vermeldingen in de pers. Het opbouwen van een perslijst of het inhuren van een PR-bedrijf kan duur zijn, dus hier is een eenvoudige grow-hack die iedereen kan doen.\u003c/p\u003e\n\u003cp\u003eProbeer het in plaats daarvan met een klein onderzoek dat je doet, onder jouw klanten. Vraag ze naar hun mening, bijvoorbeeld over de manier waarop ze je producten gebruiken. Beschrijf dat in een kort persbericht, dat je deelt met lokale kranten of magazines in jouw branche. Misschien willen ze het plaatsen, inclusief een link naar jouw website.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e\u003cstrong\u003eBeste SEO-tools voor\u0026nbsp;webshops\u003c/strong\u003e\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAvada SEO \u0026amp; Image Optimizer\u003c/li\u003e\n\u003cli\u003eSEOAnt\u003c/li\u003e\n\u003cli\u003eGoogle Analytics\u003c/li\u003e\n\u003cli\u003eAhrefs\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eAvada SEO \u0026amp; Image Optimizer\u003c/strong\u003e\u003c/h3\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/avada_244939eb-389a-4e71-beba-6ab8acd7f8cd_600x600.png?v=1697503661\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eAvada SEO is een plug-in om e-commercewinkels te helpen beter te scoren dan concurrenten. Het biedt compressie van afbeeldingen, optimalisatie van de sitesnelheid, schema markup en andere technische functies die je website optimaliseren voor zoekopdrachten. De tool heeft bovendien 24/7 klantenondersteuning.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSEOAnt\u003c/strong\u003e\u003c/h3\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/seoant_d601025f-80de-49f0-8068-5c2a1cc65c4c_600x600.png?v=1697503683\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eSEOAnt is een gratis tool waarmee je SEO-auditrapporten kunt maken, gebroken links kunt repareren en afbeeldingsformaten kunt optimaliseren. De tool heeft ook AI-functies voor het schrijven van meta- en alt-tekst.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eGoogle Analytics\u003c/strong\u003e\u003c/h3\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg border=\"1\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ga_600x600.png?v=1697503709\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eAls je een website hebt, gebruik je Google Analytics. Deze gratis SEO tool volgt en rapporteert websitebezoekers, waardoor je de inzichten krijgt om klanten beter te begrijpen, je winkel te optimaliseren voor SEO en de marketing ROI te verbeteren. Als eigenaar van een Shopify-winkel kun je Google Analytics koppelen aan Shopify Analytics en specifieke e-commercegegevens kiezen om bij te houden.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAhrefs\u003c/strong\u003e\u003c/h3\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg border=\"1\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ahrefs_80fbe8e1-3e05-4808-808f-e5d4fe926f48_600x600.png?v=1697503733\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eJe hebt Ahrefs al aan het werk gezien in deze post, maar het is de moeite waard om wat dieper in te gaan op een aantal van de belangrijkste functies. E-commerce marketing professionals gebruiken Ahrefs om SEO-campagnes op te zetten en hoger in Google te scoren.\u003c/p\u003e\n\u003cp\u003eAhrefs is een concurrent van Moz en Semrush, twee andere SEO softwarebedrijven die je tegenkomt als je onderzoek doet naar SEO tools.\u003c/p\u003e\n\u003cp\u003eGebruik Ahrefs om het linkprofiel, de zoekwoord-ranking en de algehele SEO-prestaties van een website te analyseren. Je kunt het ook gebruiken om zoekwoordenonderzoek te doen voor Google, Amazon en YouTube.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003cstrong\u003eAan de slag met SEO voor\u0026nbsp;webshops\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eRankings zijn nooit statisch, dus SEO voor\u0026nbsp;webshops stopt nooit. Maar de zes stappen in dit artikel moeten je helpen om een solide SEO basis te leggen voor je webwinkel.\u003c/p\u003e\n\u003cp\u003eVergeet niet om je inhoud origineel en diepgaand te houden (of te maken), je site regelmatig te controleren op technische problemen, backlinkmogelijkheden te onderzoeken en altijd op zoek te gaan naar nieuwe zoekwoorden die bij je merk en producten passen.\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eMeer lezen\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/webshop-seo-verbeteren\"\u003e9 tips voor een snelle verbetering van je webshop SEO\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/print-on-demand\"\u003ePrint on demand- verkoop je eigen T-shirts, mokken en meer met minimale investering\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/gratis-spoedcursus\"\u003eHandig- de gratis Nederlandse Shopify spoedcursus voor een snelle kick off!\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/thuiswerken-bedrijf-ideeen\"\u003eGeld verdienen vanuit huis- 25 inspirerende ideeën in 2023\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/naam-voor-webshop-kiezen\"\u003eEen goede webshop naam bedenken- zo doe je dat (tips en voorbeelden)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/zelfstandigenaftrek\"\u003eTijd voor de belastingaangifte- 5 vragen en antwoorden over de zelfstandigenaftrek\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/elevator-pitch\"\u003eIn 5 stappen zet je een ijzersterke elevator pitch op papier (+templates)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/mariko-naber\"\u003eShopify goeroe Mariko Naber over brandende hoepels en Easter eggs\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/van-eindejaarsshoppers-naar-vaste-klanten\"\u003eZo maak je van eenmalige eindejaarsshoppers terugkerende klanten\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/facebook-retargeting\"\u003eFacebook retargeting- van bijna-klant naar aankoop\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"5\"\u003eSEO voor webshops FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWat is SEO voor webshops?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eE-commerce SEO gaat over het optimaliseren van jouw online winkel om de zichtbaarheid van de webpagina's en productvermeldingen in de resultatenpagina's van zoekmachines, vaak bekend als SERP's, te vergroten.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHoe krijg ik SEO resultaten voor webshops?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cli\u003eOptimaliseer je producttitels en -beschrijvingen voor relevante zoekwoorden\u003c/li\u003e\n\u003cli\u003eSchrijf nuttige blogberichten over je producten, branche of niche\u003c/li\u003e\n\u003cli\u003eVraag backlinks aan van relevante websites om de autoriteit van je website op te bouwen\u003c/li\u003e\n\u003cli\u003eVoeg regelmatig nieuwe inhoud toe om te laten zien dat je website actief is\u003c/li\u003e\n\u003cli\u003eWerk je inhoud regelmatig bij om informatie nieuw en nauwkeurig te houden\u003c/li\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs SEO belangrijk voor\u0026nbsp;webshops?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSEO is een krachtig hulpmiddel voor e-commerce bedrijven. Het helpt om het organische verkeer naar je site te vergroten, wat kan leiden tot een hogere zichtbaarheid, meer potentiële klanten en uiteindelijk meer verkoop. Bovendien is SEO een kosteneffectieve marketingstrategie, omdat het zich richt op gebruikers die al online op zoek zijn naar je producten.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWat is het verschil tussen SEO en webshop SEO?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDezelfde principes gelden voor SEO als voor\u0026nbsp;webshop SEO. SEO strategieën voor e-commerce zijn echter op maat gemaakt voor online winkels. Het belangrijkste doel van e-commerce SEO is om de zichtbaarheid van producten in zoekmachineresultaten te vergroten om de verkoop te stimuleren, terwijl traditionele SEO zich richt op het verbeteren van de zichtbaarheid van website content om lezers en aandacht te trekken. Taken die specifiek gelden voor e-commerce SEO zijn onder andere het optimaliseren van productpagina's en -overzichten en het beheren van klantbeoordelingen.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHoeveel kost SEO?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDe kosten van SEO variëren afhankelijk van de grootte van je website en de SEO doelen die je stelt. Bovendien kun je veel taken van SEO gewoon gratis doen, als je het zelf doet. Taken zoals zoekwoordonderzoek, on-page optimalisatie en het creëren van content zijn allemaal in wezen gratis, naast de tijd die je investeert.\u003c/p\u003e\n\u003cp\u003eAls je ervoor kiest om een SEO professional of bureau in te huren, zullen de kosten verschillen op basis van hun expertise, de grootte van je website en de omvang van de benodigde diensten. De meeste bedrijven budgetteren €1.500-€5.000 per maand voor intensieve SEO-projecten.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDoet Shopify SEO voor je?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify winkels hebben SEO functies om je te helpen je content te optimaliseren. Je kunt bijvoorbeeld geoptimaliseerde producttitels, beschrijvingen, alt-teksten en URL's maken. Je kunt ook gebruikmaken van Shopify's AI-assistent om geoptimaliseerde inhoud voor je producten te genereren. Andere SEO functies zijn de mogelijkheid om je sitemap in te dienen bij Google Search Console en een blog te maken voor je webwinkel.\u003c/p\u003e\n\u003cp\u003eDoor een blog toe te voegen aan een Shopify winkel kun je beter scoren op relevante zoekwoorden die niet concurreren met productpagina's. Bijvoorbeeld, een Shopify winkel die verjaardagsartikelen verkoopt kan scoren op productgerichte zoekwoorden zoals \"ballonnen\", \"slingers\" en \"cadeaus\". Door een aantal doordachte blogposts aan deze website toe te voegen, kan deze verschijnen bij andere zoekopdrachten van gemotiveerde gebruikers, zoals \"hoe plan ik een verjaardagsfeestje\".\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs SEO de moeite waard op Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eHet is verstandig om SEO te overwegen voor je Shopify winkel, omdat het de zichtbaarheid in de resultatenpagina's van zoekmachines (SERP's) helpt te verbeteren. Als je een Shopify winkel optimaliseert voor gebruikers (door pagina's te maken die ingaan op zoekopdrachten en backlinks te verkrijgen van relevante websites) zal deze hoger scoren in de resultaten. Hoe meer pagina's je dit doet, hoe meer pagina's er gaan ranken. Het verkrijgen van websiteverkeer uit organische zoekresultaten helpt je om klanten aan te trekken en minder uit te geven aan betaalde marketing.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"Wat is SEO voor webshops?"},{"href":"#2","text":"Hoe bedenk je een SEO-strategie voor webshops?"},{"href":"#3","text":"Beste SEO-tools voor webshops"},{"href":"#4","text":"Aan de slag met SEO voor webshops"},{"href":"#5","text":"SEO voor webshops FAQ"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]","url":"https://www.thewaystowealth.com/author/rjweiss/"},{"text":"Pinterest - [Pinterest Scheduling]","url":"https://later.com/pinterest-scheduling/"},{"text":"Hootsuite - [Pinterest Scheduler \u0026 Analytics]","url":"https://www.hootsuite.com/pinterest"},{"text":"Pinterest - [Rich Pins Help]","url":"https://help.pinterest.com/en/business/article/rich-pins"},{"text":"Pinterest - [Crochet Community Board]","url":"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/"},{"text":"Side Hustle Tips - [Side Hustle Tips]","url":"https://www.sidehustle.tips/"},{"text":"Pinterest - [Pinterest Analytics]","url":"https://analytics.pinterest.com/"},{"text":"Pinterest - [Creative Best Practices]","url":"https://business.pinterest.com/creative-best-practices"}],"make-money-on-facebook":[{"text":"Statista - [Most popular social networks worldwide as of January 2024, ranked by number of monthly active users]","url":"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users"},{"text":"Hootsuite - [Here’s What You Can Do About Organic Reach Decline in 2024]","url":"https://blog.hootsuite.com/organic-reach-declining"},{"text":"Meta - [How to monetize your content on Facebook and Instagram]","url":"https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status?course_id=467400747420312\u0026curriculum_id=2374726509274694"},{"text":"Meta - [Facebook Success Stories]","url":"https://www.facebook.com/business/success?rdr=expss"},{"text":"Meta - [Eligibility requirements for Facebook Subscriptions]","url":"https://www.facebook.com/business/help/271606753455489?id=558489708108283"},{"text":"Meta - [How to stay eligible for monetization]","url":"https://www.facebook.com/business/help/903272529876480?id=648321075955172"}],"how-to-patent-an-idea":[{"text":"Bitten Design - [Moustache Pacifier]","url":"https://bitten-design.com/products/moustache-pacifier?variant=839047215"},{"text":"USPTO - [United States Patent and Trademark Office]","url":"https://www.uspto.gov/"},{"text":"Cornel Law School - [35 U.S. Code § 101 - Inventions patentable]","url":"https://www.law.cornell.edu/uscode/text/35/101"},{"text":"Nolo - [Patent Searching Online]","url":"https://www.nolo.com/legal-encyclopedia/patent-searching-online-29551.html"},{"text":"USPTO - [Fee schedule]","url":"https://www.uspto.gov/learning-and-resources/fees-and-payment/uspto-fee-schedule"},{"text":"USPTO - [First Office Action Estimator]","url":"https://www.uspto.gov/learning-and-resources/statistics/first-office-action-estimator"},{"text":"USPTO - [MPEP]","url":"http://mpep.uspto.gov/RDMS/detail/manual/MPEP/e8r9/d0e18.xml#/result/RDMS/detail/manual/MPEP/e8r9/d0e133402.xml?q=issue%20fee\u0026start=1\u0026ccb=on\u0026ncb=off\u0026icb=off\u0026fcb=off\u0026ver=e8r9\u0026sort=relevance\u0026syn=adj\u0026cnt=10\u0026results=compact\u0026index=4#highlight"},{"text":"USPTO - [EFS-Web Guidance and Resources]","url":"https://www.uspto.gov/patents/apply/applying-online/efs-web-guidance-and-resources"}]},"downloadPDFExperiment":{"url":"https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf"},"subNavVariants":{"en":{"dropshipping":["blog/what-is-dropshipping","blog/how-to-start-dropshipping","blog/dropshipping-suppliers","blog/best-dropshipping-products","blog/dropshipping-guide","blog/dropshipping-websites","blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress","blog/amazon-dropshipping","blog/dropshipping-clothing-suppliers","blog/dropshipping-success","blog/is-dropshipping-worth-it","blog/dropshipping-niches","blog/etsy-dropshipping","blog/ebay-dropshipping","blog/6492023-drop-shipping-the-easiest-way-to-sell-online","blog/automated-dropshipping","blog/dropshipping-software","blog/dropshipping-books","blog/is-dropshipping-legal","blog/dropship-baby-products","blog/dropshipping-jewelry","blog/cbd-dropshipping","blog/dropshipping-tips","blog/private-label-dropshipping","blog/dropshipping-fulfillment","blog/dropshipping-coffee","blog/walmart-dropshipping","blog/the-ultimate-guide-to-dropshipping-furniture","blog/dropshipping-vs-wholesale","blog/ecommerce-vs-dropshipping","blog/dropshipping-podcast","blog/supplement-dropshipping","blog/high-ticket-dropshipping"],"ecommerce":["blog/101-ecommerce-basics","blog/15006249-warning-are-these-four-ecommerce-conversion-killers-hurting-your-sales","blog/15206517-mobile-now-accounts-for-50-3-of-all-ecommerce-traffic","blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory","blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work","blog/17921828-dont-fear-analytics-ill-make-it-simple-for-you","blog/6399562-the-pros-and-cons-of-selling-on-amazon-and-ebay","blog/69521733-proceed-to-checkout-the-unexpected-story-of-how-ecommerce-started","blog/7-ways-to-promote-your-amazon-listing","blog/7365564-32-key-performance-indicators-kpis-for-ecommerce","blog/add-ecommerce-to-website","blog/advantages-and-disadvantages-of-ecommerce","blog/amazon-competitors","blog/amazon-handmade-vs-etsy","blog/average-order-value","blog/b2b-ecommerce-websites","blog/basic-ecommerce-metrics","blog/best-ecommerce-books","blog/best-ecommerce-platform-small-business","blog/best-ecommerce-platforms","blog/best-ecommerce-sites","blog/best-ecommerce-website-builder","blog/bfcm-2020","blog/bfcm-checklist","blog/bfcm-data","blog/bfcm-promotion-ideas","blog/bounce-rate","blog/business-model","blog/cheap-ecommerce-platforms","blog/commercial-insurance-for-ecommerce","blog/connective-ecommerce","blog/cpg-ecommerce","blog/cyber-monday","blog/digital-asset-management","blog/digital-commerce","blog/dropshipping-vs-wholesale","blog/ecommerce-accounting","blog/ecommerce-agency","blog/ecommerce-analytics-tools","blog/ecommerce-app","blog/ecommerce-automation-tools","blog/ecommerce-brands","blog/ecommerce-business-blueprint","blog/ecommerce-business-examples","blog/ecommerce-catalog-management","blog/ecommerce-challenges","blog/ecommerce-checkout","blog/ecommerce-cms","blog/ecommerce-companies","blog/ecommerce-consultants","blog/ecommerce-content-marketing","blog/ecommerce-conversion-rate","blog/ecommerce-crm","blog/ecommerce-cro-audit","blog/ecommerce-data-management","blog/ecommerce-filters","blog/ecommerce-funnel","blog/ecommerce-grocery-companies","blog/ecommerce-infrastructure","blog/ecommerce-integration","blog/ecommerce-jobs","blog/ecommerce-management","blog/ecommerce-manager","blog/ecommerce-marketing","blog/ecommerce-marketing-tools","blog/ecommerce-merchandising","blog/ecommerce-merchant","blog/ecommerce-outsourcing","blog/ecommerce-ppc-management","blog/ecommerce-price-monitoring-tools","blog/ecommerce-product-management","blog/ecommerce-product-recommendation","blog/ecommerce-reporting-tools","blog/ecommerce-schema","blog/ecommerce-security","blog/ecommerce-seo-beginners-guide","blog/ecommerce-software","blog/ecommerce-strategy","blog/ecommerce-testing","blog/ecommerce-tips","blog/ecommerce-transaction-emails","blog/ecommerce-ux-audit","blog/ecommerce-vs-dropshipping","blog/ecommerce-website-cost","blog/ecommerce-website-development","blog/email-marketing","blog/email-marketing-services","blog/etsy-alternatives","blog/etsy-shop-ideas","blog/etsy-shop-names","blog/exit-rate-vs-bounce-rate","blog/forecasting-for-seasonal-businesses","blog/grocery-ecommerce","blog/hard-bounce-vs-soft-bounce","blog/holiday-ecommerce-tools-apps","blog/how-to-buy-wholesale","blog/international-commerce","blog/international-ecommerce","blog/ios14-updates","blog/is-selling-on-etsy-worth-it","blog/machine-learning-in-ecommerce","blog/marketing-analytics","blog/marketing-automation-ecommerce","blog/mobile-commerce","blog/open-source-ecommerce","blog/pure-play-ecommerce","blog/saas-ecommerce","blog/sales-channel","blog/sell-business","blog/sell-on-amazon","blog/sell-on-ebay","blog/sell-online-business","blog/shopify-store-launch-checklist","blog/shopping-cart","blog/shopping-cart-abandonment","blog/small-business-wholesale-suppliers","blog/sms-marketing-for-ecommerce","blog/social-selling-platform","blog/subscription-ecommerce-platform","blog/supply-chain-management-in-ecommerce","blog/topics/backoffice","blog/types-of-ecommerce","blog/web-analytics","blog/what-is-conversational-commerce","blog/what-is-ecommerce","blog/wholesale-accessory-market","blog/wholesale-boutique-clothing","blog/wholesale-business-ideas","blog/wholesale-candle-suppliers","blog/wholesale-clothing-usa","blog/wholesale-clothing-vendors","blog/wholesale-definition","blog/wholesale-distributor","blog/wholesale-essential-oils-suppliers","blog/wholesale-marketplace","blog/wholesale-mens-clothing","blog/wholesale-products-for-resale","blog/wholesale-soap-supplier","blog/wholesale-womens-clothing","blog/wix-alternatives","blog/working-with-big-box-retailers"],"seo":["blog/copywriting","blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce","blog/ecommerce-seo-audit","blog/404-error","blog/anchor-link","blog/anchor-text","blog/backlink-audit","blog/what-are-backlinks-in-seo-why-backlinks-still-matter","blog/black-hat-seo","blog/ecommerce-keyword-research","blog/content-hub","blog/domain-authority","blog/evergreen-content","blog/free-seo-tools","blog/google-algorithm","blog/google-eat","blog/google-lighthouse","blog/google-search-volume","blog/growth-strategy","blog/how-do-websites-distribute-content","blog/blog-seo","blog/circle-to-search","blog/google-search-console","blog/how-much-does-a-website-cost","blog/how-to-create-a-sitemap","blog/how-to-disavow-backlinks","blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business","blog/how-to-get-website-indexed-by-google","blog/how-to-improve-core-web-vitals","blog/how-to-increase-domain-authority","blog/hreflang-sitemap","blog/interactive-content","blog/international-seo","blog/international-seo-strategy","blog/keyword-cannibalization","blog/keyword-difficulty","blog/keyword-research-tools","blog/knowledge-panel","blog/landing-page","blog/link-building-strategies","blog/long-tail-keywords","blog/markup-language","blog/how-to-write-meta-descriptions","blog/mobile-seo","blog/on-page-seo","blog/organic-search","blog/organic-traffic","blog/organic-vs-paid-search","blog/pagerank","blog/search-intent","blog/semantic-search","blog/seo-checklist-online-store","blog/seo-competitor-analysis","blog/seo-content-marketing","blog/seo-content-writing","blog/seo-copywriting","blog/seo-kpis","blog/seo-marketing","blog/seo-ranking","blog/seo-report","blog/seo-strategy","blog/seo-tips","blog/seo-title-tag","blog/seo-tracking","blog/seo-vs-sem","blog/serp","blog/serp-features","blog/site-audit","blog/site-crawler","blog/sitemap","blog/small-business-seo","blog/submit-sitemap-to-google","blog/technical-seo","blog/technical-seo-audit","blog/technical-seo-tools","blog/url-parameters","blog/video-search-engine","blog/video-seo","blog/web-accessibility","blog/website-breadcrumbs","blog/website-seo","blog/what-is-source-code","blog/white-hat-seo","blog/white-hat-vs-black-hat-seo","blog/xml-sitemap"]},"it":{"dropshipping":["blog/guida-al-dropshipping-in-italia","blog/guida-al-dropshipping-con-aliexpress","blog/un-altro-modo-di-fare-dropshipping-importazione-di-mobili","blog/dropshipping-metodo-veloce-e-a-basso-costo-per-testare-nuove-idee-di-prodotto","blog/aspetti-fiscali-dropshipping-italia","blog/migliori-prodotti-dropshipping","blog/fare-dropshipping-questo-lo-voglio","blog/i-10-migliori-dropshipping-software-del-2024","blog/dropshipping-su-ebay","blog/amazon-dropshipping","blog/come-fare-dropshipping-con-shopify","blog/fornitori-dropshipping","blog/dropshipping-gioielli","blog/dropshipping-integratori","blog/tiktok-dropshipping","blog/dropshipping-abbigliamento","blog/business-model","blog/come-funziona-alibaba","blog/stampa-on-demand"]},"fr":{"dropshipping":["blog/acheter-en-gros-pour-revendre","blog/dropshipping-guide","dropshipping","blog/vendre-en-dropshipping-avec-aliexpress-le-guide-complet","blog/51907717-alibaba-le-guide-pour-trouver-votre-grossiste-en-ligne-et-acheter-en-toute-securite","blog/55387781-le-guide-complet-pour-trouver-le-produit-ideal-a-vendre-en-ligne","blog/dropshipping-etsy","blog/fournisseur-dropshipping","blog/dropshipping-amazon","blog/dropshipping-ebay","blog/dropshipping-cbd","blog/dropshipping-tiktok","blog/applications-shopify-dropshipping","blog/produit-dropshipping","blog/meilleur-grossiste-en-ligne"]}},"helpfulResources":["blog/average-order-value","blog/cheap-ecommerce-platforms","blog/top-online-shopping-categories","blog/ecommerce-funnel","blog/ecommerce-laws","blog/ecommerce-checkout","blog/ecommerce-website-development","blog/101-ecommerce-basics","blog/digital-commerce","blog/ecommerce-merchandising","blog/sell-sex-toys","blog/9-dropshipping-coffee-suppliers","blog/sell-books-online","blog/sell-coffee","blog/211022217-sell-vintage-clothing-online","blog/part-time-business-ideas","blog/how-to-start-a-pet-sitting-business","blog/affiliate-marketing-vs-dropshipping","blog/youtube-affiliate-marketing","blog/19495812-22-awesome-t-shirt-templates-and-mockups-for-your-clothing-line","blog/white-label","blog/contact-us-page","blog/diy-ecommerce-store-design-as-a-beginner","blog/competitive-shipping-as-a-small-shop","blog/ecommerce-packaging","blog/shipstation-vs-shopify-shipping","blog/how-to-sell-on-pinterest","blog/thank-your-customers","blog/how-to-write-an-about-us-page","blog/instagram-captions","blog/gaap-vs-ifrs","blog/facebook-ad-sizes","blog/best-free-video-editing-software","blog/instagram-bio","blog/amazon-competitors","blog/current-asset","blog/types-businesses","blog/sell-woodworking-projects","blog/candle-business","blog/start-skincare-line"],"marketingBlocks":{"shopify_collabs_one":{"href":"https://www.shopify.com/collabs/find-brands?itcat=coreblog\u0026itterm=shopify-collabs-cta"},"shopify_collabs_two":{"href":"https://apps.shopify.com/collabs?itcat=coreblog\u0026itterm=shopify-collabs-merchant-cta"},"social_sales_channels":{"href":"https://www.shopify.com/channels?itcat=coreblog\u0026itterm=shopify-sales-channels-cta"},"sales_channel_google":{"href":"https://www.shopify.com/google?itcat=coreblog\u0026itterm=shopify-google-sales-channel-cta"},"sales_channel_facebook":{"href":"https://www.shopify.com/facebook-instagram?itcat=coreblog\u0026itterm=shopify-facebook-instagram-sales-channel-cta"},"sales_channel_instagram":{"href":"https://www.shopify.com/facebook-instagram?itcat=coreblog\u0026itterm=shopify-facebook-instagram-sales-channel-cta"},"sales_channel_tiktok_one":{"href":"https://www.shopify.com/sell-on-tiktok?itcat=coreblog\u0026itterm=shopify-tiktok-sales-channel-cta"},"sales_channel_tiktok_two":{"href":"https://www.shopify.com/sell-on-tiktok"},"sales_channel_youtube":{"href":"https://www.shopify.com/youtube?itcat=coreblog\u0026itterm=shopify-youtube-sales-channel-cta"},"shop_pay_one":{"href":"https://www.shopify.com/shop-pay-installments?itcat=coreblog\u0026itterm=shop-pay-installments-cta"},"shop_pay_two":{"href":"https://www.shopify.com/shop-pay-installments?itcat=coreblog\u0026itterm=shop-pay-installments-cta"},"shopify_payments_one":{"href":"https://www.shopify.com/payments?itcat=coreblog\u0026itterm=shopify-payments-cta"},"shopify_payments_two":{"href":"https://www.shopify.com/payments?itcat=coreblog\u0026itterm=shopify-payments-cta"},"marketing_tools":{"href":"https://www.shopify.com/marketing-tools"},"shopify_email":{"href":"https://www.shopify.com/email-marketing?itcat=coreblog\u0026itterm=shopify-email-cta"},"shopify_audiences":{"href":"https://www.shopify.com/audiences?itcat=coreblog\u0026itterm=shopify-audiences-cta"},"shopify_segmentation_one":{"href":"https://www.shopify.com/segmentation?itcat=coreblog\u0026itterm=shopify-segmentation-tools-cta"},"shopify_segmentation_two":{"href":"https://www.shopify.com/segmentation"},"marketing_automations":{"href":"https://www.shopify.com/marketing-automation?itcat=coreblog\u0026itterm=shopify-marketing-automation-cta"},"shopify_analytics":{"href":"https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports"},"shopify_tax_one":{"href":"https://www.shopify.com/tax?itcat=coreblog\u0026itterm=shopify-tax-cta"},"shopify_tax_two":{"href":"https://www.shopify.com/tax?itcat=coreblog\u0026itterm=shopify-tax-cta"},"shopify_balance":{"href":"https://www.shopify.com/balance?itcat=coreblog\u0026itterm=shopify-balance-cta"},"shopify_credit":{"href":"https://www.shopify.com/credit"},"shopify_capital":{"href":"https://www.shopify.com/capital?itcat=coreblog\u0026itterm=shopify-capital-cta"},"shopify_subscriptions_app":{"href":"https://apps.shopify.com/shopify-subscriptions"},"shopify_bundles_app_one":{"href":"https://apps.shopify.com/shopify-bundles"},"shopify_bundles_app_two":{"href":"https://apps.shopify.com/shopify-bundles"},"inventory_management_one":{"href":"https://www.shopify.com/manage?itcat=coreblog\u0026itterm=shopify-inventory-management-cta"},"inventory_management_two":{"href":"https://www.shopify.com/manage?itcat=coreblog\u0026itterm=shopify-inventory-management-cta"},"shopify_order_management":{"href":"https://www.shopify.com/orders?itcat=coreblog\u0026itterm=shopify-order-management-cta"},"shopify_magic_one":{"href":"https://cdn.shopify.com/static/growthcenter/shopify_magic_overview.pdf"},"shopify_magic_two":{"href":"https://www.shopify.com/blog/ai-product-descriptions"},"shopify_inbox_one":{"href":"https://www.shopify.com/inbox?itcat=coreblog\u0026itterm=shopify-inbox-cta"},"b2b_ecommerce":{"href":"https://www.shopify.com/plus/solutions/b2b-ecommerce?itcat=coreblog\u0026itterm=shopify-b2b-cta"},"shopify_pos_one":{"href":"https://www.shopify.com/pos?itcat=coreblog\u0026itterm=shopify-pos-cta"},"shopify_pos_two":{"href":"https://www.shopify.com/pos?itcat=coreblog\u0026itterm=shopify-pos-cta"},"shopify_managed_markets":{"href":"https://www.shopify.com/international/managed"},"shopify_partners":{"href":"https://www.shopify.com/partners/directory"},"shopify_affiliates":{"href":"https://www.shopify.com/affiliates"},"shopify_ar":{"href":"https://www.shopify.com/ar"},"loyalty_apps":{"href":"https://apps.shopify.com/categories/store-management-customer-accounts-loyalty-and-rewards"}}},"shareImage":"https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/seo-voor-webshops.webp?v=1722013033","availableRegions":["nl","en-CA","en-GB","en-AU","en-ID","en-NZ","en-ZA","en-NG","en-PH","en-SG","en-HK","en-IE","en-MY"],"popularArticles":[{"title":"Een webshop starten: hier moet je rekening mee houden (5 stappen)","tags":["Product Ideeën \u0026 Webshop Beginnen"],"handle":"webshop-complete-stappenplan","imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-business.jpg?v=1616039633\u0026width=1024","imageAltText":"webshop starten","modifiedAt":"2023-10-25"},{"title":"Online geld verdienen: 26 manieren om direct te starten","tags":["Product Ideeën \u0026 Webshop Beginnen"],"handle":"online-geld-verdienen","imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/files/make-money-online.jpg?v=1611862139\u0026width=1024","imageAltText":"Online geld verdienen","modifiedAt":"2023-11-08"},{"title":"Meest verkochte producten voor webshops - trends en tips (2022)","tags":["Product Ideeën \u0026 Webshop Beginnen"],"handle":"bestverkochte-producten-voor-webshops","imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/files/trending-products_c8d0d15c-9afc-47e3-9ba2-f7bad0505b9b.png?format=webp\u0026v=1614559651\u0026width=1024","imageAltText":"3D-modellen van de best verkopende producten van 2021, die in het artikel in detail worden besproken","modifiedAt":"2022-06-12"},{"title":"Zo vind je leveranciers, groothandels en fabrikanten voor jouw webshop","tags":["Product Ideeën \u0026 Webshop Beginnen"],"handle":"leverancier-vinden","imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/files/find-manufacturer-supplier.jpg?width=1024","imageAltText":"leveranciers vinden","modifiedAt":"2022-06-09"},{"title":"Geld verdienen vanuit huis: 25 inspirerende ideeën in 2022","tags":["Inspiratie"],"handle":"thuiswerken-bedrijf-ideeen","imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_HomeBiz_Header_Final_dc2be449-8260-4e64-abcb-d0c0a4cd1d07.jpg?v=1587655437\u0026width=1024","imageAltText":"geld verdienen vanuit huis","modifiedAt":"2022-06-12"},{"title":"Wat is dropshipping en hoe werkt het?","tags":["Dropshipping"],"handle":"wat-is-dropshipping","imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\u0026width=1024","imageAltText":"Wat is dropshipping? Hoe het dropshippingmodel werkt.","modifiedAt":"2022-05-05"},{"title":"Vind je niche: 9 nichemarkt voorbeelden met veel kansen","tags":["Product Ideeën \u0026 Webshop Beginnen"],"handle":"vind-je-niche","imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/files/niche-markets.jpg?v=1616531005\u0026width=1024","imageAltText":"nichemarkt niche betekenis","modifiedAt":"2022-07-21"},{"title":"Print on demand: verkoop je eigen T-shirts, mokken en meer zonder eigen geld","tags":["Dropshipping"],"handle":"print-on-demand","imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/files/print-on-demand-hero.jpg?v=1555624456\u0026width=1024","imageAltText":"Print on demand t-shirts boeken dropshipping","modifiedAt":"2023-11-08"}],"hreflangs":[{"tagName":"link","rel":"alternate","hreflang":"nl","href":"https://www.shopify.com/nl/blog/webshop-seo-beginners"},{"tagName":"link","rel":"alternate","hreflang":"en-CA","href":"https://www.shopify.com/ca/blog/ecommerce-seo-beginners-guide"},{"tagName":"link","rel":"alternate","hreflang":"en-GB","href":"https://www.shopify.com/uk/blog/ecommerce-seo-beginners-guide"},{"tagName":"link","rel":"alternate","hreflang":"en-AU","href":"https://www.shopify.com/au/blog/ecommerce-seo-beginners-guide"},{"tagName":"link","rel":"alternate","hreflang":"en-ID","href":"https://www.shopify.com/id/blog/ecommerce-seo-beginners-guide"},{"tagName":"link","rel":"alternate","hreflang":"en-NZ","href":"https://www.shopify.com/nz/blog/ecommerce-seo-beginners-guide"},{"tagName":"link","rel":"alternate","hreflang":"en-ZA","href":"https://www.shopify.com/za/blog/ecommerce-seo-beginners-guide"},{"tagName":"link","rel":"alternate","hreflang":"en-NG","href":"https://www.shopify.com/ng/blog/ecommerce-seo-beginners-guide"},{"tagName":"link","rel":"alternate","hreflang":"en-PH","href":"https://www.shopify.com/ph/blog/ecommerce-seo-beginners-guide"},{"tagName":"link","rel":"alternate","hreflang":"en-SG","href":"https://www.shopify.com/sg/blog/ecommerce-seo-beginners-guide"},{"tagName":"link","rel":"alternate","hreflang":"en-HK","href":"https://www.shopify.com/hk/blog/ecommerce-seo-beginners-guide"},{"tagName":"link","rel":"alternate","hreflang":"en-IE","href":"https://www.shopify.com/ie/blog/ecommerce-seo-beginners-guide"},{"tagName":"link","rel":"alternate","hreflang":"en-MY","href":"https://www.shopify.com/my/blog/ecommerce-seo-beginners-guide"}],"url":"https://www.shopify.com/nl/blog/webshop-seo-beginners","canonicalUrl":"https://www.shopify.com/nl/blog/webshop-seo-beginners","rootDomain":"shopify.com","experimentVariationId":"","realCountryCode":"SG","geoCountryCode":"","regionCode":"","site":{"domain":"www.shopify.nl","countryCode":"NL","hreflang":"nl","locale":"nl","currencyCode":"EUR","features":["adword_credits","blog","facebook_instagram","google","limited_pages","lite_plan","starter_plan","localized_help_center","payments_online","payments_swipe","plus","pos","pos_retail","sitemap_tools","split_rate","google_buy","global_page_title","geolocated_pricing","wisepad","retail"],"pathPrefix":"nl","languageCode":"nl"},"fileRoutePath":"/blog/$article","pricingSite":{"domain":"www.shopify.com.sg","countryCode":"SG","hreflang":"en-SG","locale":"en-SG","baseEnDomain":true,"currencyCode":"SGD","features":["adword_credits","apple_pay","blog","facebook_instagram","google_pay","google","lite_plan","starter_plan","paypal","plus","localized_help_center","payments_online","payments_swipe","pos","pos_retail","sitemap_blog","sitemap_blog_retail","sitemap_enterprise","sitemap_tools","split_rate","support_24_7","shop","google_buy","global_page_title","wisepad","retail"],"pathPrefix":"sg","languageCode":"en"},"regions":[{"domain":"www.shopify.nl","href":"https://www.shopify.com/au/blog/webshop-seo-beginners","hreflang":"en-AU","label":"Australia","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/be-de","hreflang":"de-BE","label":"Belgium","lang":"de","base":false,"selector":false,"isActive":false,"published":false},{"domain":"www.shopify.nl","href":"https://www.shopify.com/be-en","hreflang":"en-BE","label":"Belgium","lang":"en","base":false,"selector":false,"isActive":false,"published":false},{"domain":"www.shopify.nl","href":"https://www.shopify.com/be-fr","hreflang":"fr-BE","label":"Belgium","lang":"fr","base":false,"selector":false,"isActive":false,"published":false},{"domain":"www.shopify.nl","href":"https://www.shopify.com/be","hreflang":"nl-BE","label":"Belgium","lang":"nl","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.nl","href":"https://www.shopify.com/br/blog/webshop-seo-beginners","hreflang":"pt","label":"Brasil","lang":"pt","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/ca/blog/webshop-seo-beginners","hreflang":"en-CA","label":"Canada (English)","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/ca-fr","hreflang":"fr-CA","label":"Canada (Français)","lang":"fr","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.nl","href":"https://www.shopify.com/cz/blog/webshop-seo-beginners","hreflang":"cs","label":"Česká republika","lang":"cs","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/co","hreflang":"es-CO","label":"Colombia","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.nl","href":"https://www.shopify.com/dk/blog/webshop-seo-beginners","hreflang":"da","label":"Danmark","lang":"da","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/dk-en","hreflang":"en-DK","label":"Denmark","lang":"en","base":false,"selector":false,"isActive":false,"published":false},{"domain":"www.shopify.nl","href":"https://www.shopify.com/de/blog/webshop-seo-beginners","hreflang":"de","label":"Deutschland","lang":"de","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/es-es","hreflang":"es-ES","label":"España","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.nl","href":"https://www.shopify.com/es/blog/webshop-seo-beginners","hreflang":"es","label":"Español (Intl.)","lang":"es","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/fr/blog/webshop-seo-beginners","hreflang":"fr","label":"France","lang":"fr","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/hk-en/blog/webshop-seo-beginners","hreflang":"en-HK","label":"Hong Kong SAR","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/in/blog/webshop-seo-beginners","hreflang":"en-IN","label":"India","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/id/blog/webshop-seo-beginners","hreflang":"en-ID","label":"Indonesia","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/ie/blog/webshop-seo-beginners","hreflang":"en-IE","label":"Ireland","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/it/blog/webshop-seo-beginners","hreflang":"it","label":"Italia","lang":"it","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/my/blog/webshop-seo-beginners","hreflang":"en-MY","label":"Malaysia","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/mx","hreflang":"es-MX","label":"México","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.nl","href":"https://www.shopify.com/nl/blog/webshop-seo-beginners","hreflang":"nl","label":"Nederland","lang":"nl","base":false,"selector":true,"isActive":true,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/nz/blog/webshop-seo-beginners","hreflang":"en-NZ","label":"New Zealand","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/ng/blog/webshop-seo-beginners","hreflang":"en-NG","label":"Nigeria","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/no/blog/webshop-seo-beginners","hreflang":"nb","label":"Norge","lang":"nb","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/no-en","hreflang":"en-NO","label":"Norway (English)","lang":"en","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.nl","href":"https://www.shopify.com/ph/blog/webshop-seo-beginners","hreflang":"en-PH","label":"Philippines","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/pl/blog/webshop-seo-beginners","hreflang":"pl","label":"Polska","lang":"pl","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/pt/blog/webshop-seo-beginners","hreflang":"pt-PT","label":"Portugal","lang":"pt-PT","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/sg/blog/webshop-seo-beginners","hreflang":"en-SG","label":"Singapore","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/za/blog/webshop-seo-beginners","hreflang":"en-ZA","label":"South Africa","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/fi/blog/webshop-seo-beginners","hreflang":"fi","label":"Suomi","lang":"fi","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/se/blog/webshop-seo-beginners","hreflang":"sv","label":"Sverige","lang":"sv","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/tr/blog/webshop-seo-beginners","hreflang":"tr","label":"Türkiye","lang":"tr","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/uk/blog/webshop-seo-beginners","hreflang":"en-GB","label":"United Kingdom","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/blog/webshop-seo-beginners","hreflang":"en","label":"USA","lang":"en","base":true,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/th/blog/webshop-seo-beginners","hreflang":"th","label":"ไทย","lang":"th","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/kr/blog/webshop-seo-beginners","hreflang":"ko","label":"대한민국","lang":"ko","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/tw","hreflang":"zh-Hant-TW","label":"台灣","lang":"zh-Hant","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.nl","href":"https://www.shopify.com/jp/blog/webshop-seo-beginners","hreflang":"ja-JP","label":"日本","lang":"ja","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.nl","href":"https://www.shopify.com/zh/blog/webshop-seo-beginners","hreflang":"zh-Hans","label":"简体中文","lang":"zh-Hans","base":false,"selector":true,"isActive":false,"published":true}],"enPath":"/blog/webshop-seo-beginners","handle":"blog-article","geoPricingIsEnabled":true,"editMode":false,"translations":{"en":{"pages/blog/blogSubNav":{"argoPlaceholder":"0","subNav":{"title":"Blog","pageTitle":"Menu","overviewText":"Homepage","links":{"findIdea":"Find an Idea","starting":"Starting Up","marketing":"Marketing","latest":"Latest","moreTopics":"More","sellOnline":"Sell Online","businessIdeas":"Business Ideas"},"subLinks":{"guides":"Guides","shopify-master":"The Shopify Podcast","founder-stories":"Founder Stories","how-to-sell-online":"Ecommerce Business Tips","productsToSell":"Products to Sell","dropshipping":"Dropshipping","caseStudies":"Case Studies","entrepreneurship":"Entrepreneurship","see-all-topics":"See All topics","enterprise-blog":"Enterprise Blog"},"variants":{"dropshipping":{"links":{"dropshipping":"Dropshipping","start":"How to Start","suppliers":"Suppliers","guides":"Guides","more":"More"},"subLinks":{"products":"Products","apps":"Dropshipping Apps","tips":"Success Tips","videos":"Dropshipping Videos","help":"Dropshipping Help"}},"ecommerce":{"links":{"ecommerce":"Ecommerce Guide","blue-print":"How to Start","ai-tools":"AI Tools for Ecommerce","tutorial":"Shopify Tutorial","more":"More"},"subLinks":{"checklist":"Ecommerce Store Checklist","platforms":"Best Ecommerce Platforms","strategy":"Ecommerce Strategy","marketing":"Ecommerce Marketing","merchandising":"Ecommerce Merchandising","checkout":"Ecommerce Checkout","conversion-rate":"Ecommerce Conversion","internationally":"International Ecommerce"}},"seo":{"links":{"seo-marketing":"SEO Marketing","ecommerce-seo":"Ecommerce SEO","seo-checklist":"SEO Checklist","seo-tools":"Free SEO Tools","more":"More"},"subLinks":{"shopify-seo":"Shopify SEO","ai-seo":"AI Tools for SEO","content-hub":"Content Hubs","seo-copywriting":"SEO Copywriting","keyword":"Keyword Research","on-page-seo":"On-Page SEO","technical-seo":"Technical SEO","seo-international":"International SEO"}}}}},"global":{"argoPlaceholder":"2","ariaLabels":{"close":"Close","carousel":{"name":"carousel","slide":"slide","xOfY":"{x} of {y}","play":"Play carousel","pause":"Pause carousel"},"footer":{"regionsNav":"Region Navigation","regionsClose":"Close Region Navigation","newWindow":"Opens an external site in a new window"},"header":{"mobileNavMenu":"Menu","mainNav":"Main","secondaryNav":"Related pages","skipToContent":"Skip to Content"},"headerLight":{"dismissIcon":"Dismiss banner"},"learnMore":"Learn more about {title}","link":{"external":"External source: ","newWindow":" (Opens in a new window)","label":"{{external}}{{title}}{{newWindow}}"},"logoGroup":"Logos","modal":{"close":"Close modal","pip":"Picture in picture"},"next":"Next","previous":"Previous","current":"Current","pagination":{"previous":"Previous page","next":"Next page"},"shopifyLogo":"Shopify logo","shopifyPartnersLogo":"Shopify partners logo","testimonial":{"controls":"Navigate testimonials","plural":"Testimonials","next":"Next Testimonial","previous":"Previous Testimonial","play":"Play Testimonial","pause":"Pause Testimonial"},"videoModal":"video","video":{"play":"Play video","pause":"Pause video"}},"incentivesPromoBanner":{"app_store_credit":"\u003ca href=\"{{signupUrl}}\"\u003eJoin Shopify and get $50 USD to use in the Shopify App Store. \u003c/a\u003e\u003ca id=\"incentivesTermsLink\" target=\"_blank\" data-component-name=\"acquisition-incentive-terms\" href=\"{{incentiveTerms}}\"/\u003eTerms apply\u003c/a\u003e","gpv_acquisition_incentive_flag":"Join today and get up to \u003ca id=\"showTermsLink\" target=\"_blank\" data-component-name=\"sales-bonus-terms\" href=\"{{incentiveTerms}}\"/ style=\"color: inherit; font-weight: normal\"\u003e$5,000 in cash rebates\u003c/a\u003e on your first six months of sales","retail":{"spRateTermsLink":"\u0026nbsp\u003ca id=\"spIncentivesTermsLink\" target=\"_blank\" class=\"!font-normal\" target=\"_blank\" data-component-name=\"sp-incentive-terms\" href=\"{{incentiveTerms}}\"/\u003eTerms apply\u003c/a\u003e","subscriptionIncentive":"Special offer: get 6 months of POS Pro for {{incentivePrice}}/month","spRateIncentive":"Get {{rate}}% card rates on up to {{gpvLimit}} USD of in-person sales during your first {{length}} months.","spRateIncentiveTerms":"Terms apply","cardReaderDiscountIncentive":"Get a free card reader when you pick a plan.","cardReaderDiscountIncentiveTerms":"Terms apply"},"gmv_rewards":"\u003ca href=\"{{signupUrl}}\" style=\"text-decoration: none; font-size: 16px\"\u003e\u003cb\u003eOffer: earn 1% of all sales\u003c/b\u003e as subscription credits, up to {{maxPayoutCap}}.\u003c/a\u003e \u003ca id=\"incentiveLearnMoreLink\" href=\"{{learnMore}}\" style=\"font-size: 16px\"\u003eLearn more\u003c/a\u003e"},"cookiesNotice":{"acceptAllButtonText":"Accept all","activeConsentContentHtml":"We use cookies (and other similar technologies) for many purposes, including to improve your experience on our site and for ads and analytics. Click \"Accept all\" to accept these uses. Read more in our \u003ca href=\"{{legalCookiesPath}}\"\u003eCookie Policy\u003c/a\u003e.","buttonText":"OK","contentHtml":"Shopify uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our \u003ca href=\"{{legalPrivacyPath}}\"\u003ePrivacy Policy\u003c/a\u003e and our \u003ca href=\"{{legalCookiesPath}}\"\u003eCookie Policy\u003c/a\u003e.","rejectAllButtonText":"Reject all"},"countries":{"au":"Australia","be":"Belgium","br":"Brazil","ca":"Canada","cn":"China","co":"Colombia","cz":"Czech Republic","dk":"Denmark","en":"USA","es":"Spain","de":"Germany","fi":"Finland","fr":"France","gb":"UK","hk":"Hong Kong SAR","id":"Indonesia","ie":"Ireland","in":"India","it":"Italy","jp":"Japan","kr":"Korea","my":"Malaysia","mx":"Mexico","ng":"Nigeria","nl":"Netherlands","no":"Norway","nz":"New Zealand","ph":"Philippines","pl":"Poland","pt":"Portugal","se":"Sweden","sg":"Singapore","th":"Thailand","tr":"Turkey","tw":"Taiwan","vn":"Vietnam","za":"South Africa"},"downloadApp":{"androidAlt":"Get the Shopify app on Google Play","androidUrl":"https://shopify.com/install/android","iosAlt":"Download the Shopify app on the Apple App Store","iosUrl":"https://shopify.com/install/mobile","qrCodeAlt":"QR code to download from","qrTitle":"Scan to install"},"downloadposApp":{"androidAlt":"Get the Shopify POS Mobile app on Google Play","androidUrl":"https://play.google.com/store/apps/details?id=com.shopify.pos","iosAlt":"Download the Shopify POS Mobile app on the Apple App Store","iosUrl":"https://apps.apple.com/us/app/shopify-point-of-sale-pos/id686830644","qrCodeAlt":"QR code to download from","qrTitle":"Scan or click below to install"},"forms":{"fields":{"country":{"label":"Country","placeholder":"Select one","error":"Please select a country"}}},"globalNav":{"applyText":"Apply for early access","applyTextPlain":"Apply for access","getStarted":"Get started","headerPdfCta":"Download document","headerPdfCtaLink":"https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf","homeUrl":"{{home}}","loginGetStartedText":"Log in to get started","loginText":"Log in","loginUrl":"/login","signinText":"Sign in","signupText":"Start free trial","signupTextFree":"Sign up free","signupTextPlain":"Sign up","searchText":"Search","searchPlaceholder":"Type something you're looking for","searchPlaceholderMobile":"Search","signUpButtonText":"Get in touch","sharedBottomBar":{"shopify":"Shopify","shopifyDesc":"Platform for entrepreneurs \u0026 SMBs","plus":"Plus","plusDesc":"A commerce solution for growing digital brands","enterprise":"Enterprise","enterpriseDesc":"Solutions for the world’s largest brands"}},"showLess":"Show less","showMore":"Show more","home":"{{home}}","learnMore":"Learn more","plans":{"pricingFaqAnswerWithDiscount":"We offer a 25% discount for yearly subscriptions if you choose the Basic, Shopify, or Advanced plans. If you choose a 3-year Shopify Plus plan, we offer a monthly discount and lower online variable platform fees."},"sell":{"header":"Explore your options","title":"Apps that help you sell {{vertical}}","subheading":"Some popular apps other merchants use","seeRecommendedApps":"See more recommended apps","by":"By {{partner}}"},"shopify":"Shopify","pagination":{"page":"Page"},"signup":{"buttonText":"Start free trial","plusButtonText":"Get in touch","buttonText_fr":"Launch your store","label":"Email address","placeholder":"Enter your email address","disclaimerHtml":"Try Shopify free for {{trialLength}} days, no credit card\u0026nbsp;required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","disclaimerNoLengthHtml":"No credit card required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","testimonialButtonText":"Try Shopify free for {{trialLength}} days","freeTrialCtaHtml":"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your\u0026nbsp;business.","signupPaidTrialPromo":{"default_one":"Get {{trialLength}} days free then 1 month for {{paidTrialAmount}}.","default_other":"Start for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.","disclaimer":"By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","disclaimerNoEmail_one":"Don’t have a Shopify store? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eStart free, then get your first month for {{paidTrialAmount}}.\u003c/a\u003e","disclaimerNoEmail_other":"Don’t have a Shopify store? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eStart for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.\u003c/a\u003e"}},"social":{"facebook":{"text":"Facebook","url":"https://www.facebook.com/shopify","url_de":"https://www.facebook.com/shopifyDE","url_jp":"https://www.facebook.com/ShopifyJP"},"twitter":{"text":"Twitter","url":"https://twitter.com/shopify","url_jp":"https://twitter.com/ShopifyJP"},"youtube":{"text":"YouTube","url":"https://www.youtube.com/user/shopify","url_de":"https://www.youtube.com/c/ShopifyDeutsch","url_fr":"https://www.youtube.com/c/ShopifyFrançais","url_it":"https://www.youtube.com/c/ShopifyItaliano","url_jp":"https://www.youtube.com/c/ShopifyJapan","url_nl":"https://www.youtube.com/c/ShopifyNederlands","url_br":"https://www.youtube.com/c/ShopifyBrasil"},"instagram":{"text":"Instagram","url":"https://www.instagram.com/shopify/"},"tiktok":{"text":"TikTok","url":"https://www.tiktok.com/@shopify"},"linkedin":{"text":"LinkedIn","url":"https://www.linkedin.com/company/shopify"},"pinterest":{"text":"Pinterest","url":"https://www.pinterest.com/shopify/","url_jp":"https://www.pinterest.com/shopifyjp/"},"email":{"text":"Email","url":"mailto:"}},"tableOfContents":"Table of Contents","totalApps":6000,"totalThemes":70,"supportedLanguages":50,"totalGateways":100,"totalStores":1700000,"uptime":99.98,"waitlistForm":{"errors":{"general":"Something went wrong, try again later","emailFormat":"Email is formatted incorrectly"},"successMessage":"Done","placeholder":"Enter your email address","buttonText":"Signup"},"editionsEyebrow":{"text":"Shopify Editions | Summer ’24 is live"},"sectionErrorBoundary":{"message":"This content is not loading due to a technical problem"},"nav":{"about":"About Shopify","academy":"Shopify Academy","allFeatures":"All features","allProducts":"All Products","allProductsDescription":"Explore all Shopify products \u0026 features","appStore":"Find business apps","appStoreDescription":"Shopify app store","b2b":"Sell wholesale \u0026 direct","b2bDescription":"Business-to-business (B2B)","balance":"Balance","banking":"Banking","billPay":"Bill Pay","blog":"Blog","blogEnterprise":"Enterprise Blog","blogMerchants":"Merchant Blog","blogRetail":"Retail Blog","borrowing":"Borrowing","branding":"Branding","brandingDescriptionV2":"Build your brand from scratch","brandingFlyoutDescription":"Look professional and help customers connect with your business","build":"Build","burst":"Free stock photos","businessEncyclopedia":"Business encyclopedia","businessFunding":"Secure business funding","businessFundingDescription":"Shopify Capital","businessGrowth":"Business growth","businessGrowthDescription":"Scale your business","businessNameGenerator":"Business name generator ","businessPlanTemplate":"Business plan template","businessTypes":"Business Types","buyButton":"Buy Button","buyButtonDescription":"Transform an existing website or blog into an online store","buyButtonSubnav":"Explore Buy Button","capital":"Capital","capitalLoansAndCashAdvances":"Large retailer funding","capitalSmallBusiness":"Small business funding","cdiscount":"Cdiscount","changelog":"Changelog","changelogDescription":"Your source for recent updates","checkout":"Checkout","checkoutDescription":"Provide fast, smooth checkout experiences","checkoutDescriptionV2":"World-class checkout","checkoutV2":"Check out customers","commerceComponents":"Enterprise","commerceComponentsDescription":"Solutions for the world's largest brands","community":"Community","communityEvents":"Community Events","compareToPlus":"Compare to Plus","compass":"Business courses","compassDescription":"Learn from proven experts","calculator":"Cost calculator","credit":"Credit","ctaAlt":"Free Trial","docs":"Docs","customerInsights":"Know your audience","customerInsightsDescription":"Gain customer insights","customization":"Customization","domains":"Domains","domainsAndHosting":"Own your site domain","domainsAndHostingDescription":"Domains \u0026 hosting","dropshipping":"Dropshipping","ecommerce":"Online store","ecommerceDescription":"Online store editor","ecommerceSeo":"Ecommerce SEO","ecommerceSeoDescription":"Improve your search ranking","ecommerceV2":"Create your website","editions":"Editions","editionsAll":"All Editions","editionsAllDescription":"Archive of past Shopify Editions","editionsCurrent":"Winter ’24 Edition","editionsLast":"Summer ’24 Edition","editionsLastDescription":"The latest 100+ product updates","emailMarketing":"Email marketing","encyclopedia":"Encyclopedia","essentialTools":"Essential tools","examples":"Examples","exchange":"Websites for sale","experts":"Experts","facebook":"Facebook Shops","facebookAds":"Facebook Ads","facebookInstagram":"Facebook \u0026 Instagram","faq":"FAQ","features":"Features","financesManagement":"Manage your finances \u0026 access funding","financesManagementDescription":"Shopify Finance","flow":"Ecommerce automation","flowDescription":"Shopify Flow","flowV2":"Automate your business","forums":"Shopify Community","founderStories":"Founder stories","founderStoriesDescription":"Learn from successful merchants","fraudProtection":"Fraud Protection","freeBusinessTools":"Explore free business tools","freeBusinessToolsDescription":"Tools to run your business","freeTools":"Free tools","fulfillment":"Fulfillment","fulfillmentDescription":"Shopify Fulfillment Network","fulfillmentV2":"Outsource fulfillment \u0026 returns","getStarted":"Start free trial","getInTouch":"Get in touch","google":"Google","googleSmart":"Google","googleYoutube":"Google \u0026 Youtube","guides":"Guides","hardware":"Hardware","hardwareStore":"Hardware store","helpAndSupport":"Help and support","helpAndSupportDescription":"Get 24/7 support","helpCenter":"Help Center","howToGuides":"How-to guides","howToGuidesDescription":"Read in-depth business guides","impressumGenerator":"Impressum-Generator","inbox":"Business chat","inboxDescription":"Turn browsers into buyers","inboxDescriptionV2":"Shopify Inbox","inboxV2":"Chat with customers","instagram":"Instagram","installments":"Installments","internationalSales":"International sales","internationalSalesDescription":"Sell globally","inventoryOrderManagement":"Manage your stock \u0026 orders","inventoryOrderManagementDescription":"Inventory \u0026 order management","joinNow":"Join Now","learn":"Learn","lending":"Lending","linkInBioTool":"Link in bio tool","login":"Log in","logoMaker":"Logo maker","manage":"Manage","manageEverything":"Manage everything","manageYourBusiness":"Manage your business","manageYourBusinessDescription":"Track sales, orders \u0026 analytics","market":"Market","marketDescription":"Market your business","marketDescriptionV2":"Reach \u0026 retain customers","marketing":"Marketing","marketingAutomation":"Marketing automation","marketingDescription":"Build a marketing plan","marketingTools":"Marketing tools","marketingToolsDescription":"Ads, email campaigns, and more","marketplaces":"Online marketplaces","markets":"International commerce","marketsDescription":"Reach buyers in new markets with international selling tools","measureYourPerformance":"Measure your performance","measureYourPerformanceDescription":"Analytics and Reporting","midMarket":"Mid-market","migrateToShopify":"Migrate to Shopify","migrateToShopifyDescription":"Compare to other platforms","mobileApp":"Mobile app","mobileAppDescription":"Respond in real time","moneyManagement":"Get paid faster","moneyManagementDescription":"Shopify Balance","more":"More","newsroom":"Newsroom","newsroomDescription":"All company news and press releases","onlineFlyoutDescription":"Find a domain, explore stock images, and amplify your brand","onlinePresence":"Online presence","onlineStoreDescription":"Sell online with an ecommerce website","omnichannel":"Omnichannel selling","orderManagementAndFulfillment":"Order management and delivery","overview":"Overview","partners":"Partners","payments":"Payment processing","paymentsDescription":"Set up forms of payment","paymentsOverview":"Overview","paymentsV2":"Accept online payments","pillarDropdownCta":"Get started","ping":"Shopify Ping","plus":"Plus","plusPricing":"Plus Pricing","podcasts":"Podcasts","pointOfSale":"Point of Sale","pointOfSaleDescription":"Point of Sale (POS)","pointOfSaleV2":"Sell in person","popularTopics":"Popular topics","pos":"Shopify POS","posPricing":"POS Pricing","posSystemSmallBusiness":"Small business POS","posMultiStore":"Multi-store POS","posInventorySystem":"POS inventory system","posAndroid":"Android POS","posIpad":"iPad POS","posApp":"POS App","posSoftware":"POS Software","pricing":"Pricing","pricingOverview":"Pricing overview","productSourcing":"Product sourcing","productSourcingDescription":"Find products to sell","productsToSell":"Products to sell","qrCodeGenerator":"QR code generator","rakuten":"Rakuten","research":"Research","resources":"Resources","retail":"Retail POS","retailDescription":"Sell at retail locations, pop-ups, and beyond","salesChannels":"Sales channels","salesChannelsDescription":"Reach millions of shoppers and boost sales","salesChannelsDescriptionV2":"Channels for social \u0026 marketplaces","salesChannelsV2":"Sell across channels","segmentation":"Customer groups","sell":"Sell","sellEverywhere":"Sell everywhere","sellOnline":"Sell online","sellOnlineDescription":"Grow your business online","sellYourProducts":"Sell your products","sellYourProductsDescription":"Sell online or in person","shipping":"Shipping","shippingDescription":"Fulfill orders faster","shippingDescriptionV2":"Shopify Shipping","shippingV2":"Ship orders faster","inventoryDescription":"Inventory management","shop":"Shop","shopPay":"Shop Pay","shopifyBlog":"Shopify blog","shopifyBlogDescription":"Business strategy tips","shopifyCaseStudies":"Case Studies","shopifyCaseStudiesDescription":"Learn from successful merchants","shopifyComparison":"Shopify comparison","shopifyComparisonDescription":"Comparison with other platforms","shopifyMigration":"Migrate to Shopify","shopifyMigrationDescription":"Migration checklists, guides and tools","shopifyDevelopers":"Shopify Developers","shopifyDevelopersDescription":"Build with Shopify's powerful APIs","shopifyEditions":"Shopify Editions","shopifyEditionsDescription":"New, innovative Shopify products","shopifyEmail":"Nurture customers","shopifyEmailDescription":"Shopify Email","shopifyFinance":"Shopify Finance","shopifyGold":"Enterprise","shopifyOnlineStore":"Shopify Online store","shopifyPlus":"Enterprise","shopifyPlusDescription":"A commerce solution for growing digital brands","shopifyPointOfSale":"Shopify Point of Sale","shopifySite":"shopify.com","shopifyVsBigCommerce":"Shopify vs. BigCommerce","shopifyVsSalesforce":"Shopify vs. Salesforce","shopifyVsSquare":"Shopify vs. Square","signup":"Sign up","social":"Social media","socialDescription":"Social media integrations","socialMediaStrategy":"Social media strategy","socialMediaStrategyDescription":"Turn social into sales","socialV2":"Market across social","solutions":"Solutions","staffManagement":"Staff management","start":"Start","startYourBusiness":"Start your business","startYourBusinessDescription":"Build your brand","stockPhotography":"Stock photography","storeSetup":"Store set up","storeSetupDescription":"Use Shopify’s powerful features to start selling","storeThemes":"Store themes","storeThemesDescription":"Customize your store","successStories":"Success stories","tax":"Tax","termLoans":"Term Loans","themeStore":"Theme store","themes":"Themes","tiktok":"TikTok","upgradeToPlus":"Upgrade to Plus","videos":"Videos","walmart":"Walmart Marketplace","waysToSell":"Ways to sell","webAddress":"Domain name","websiteBuilder":"Website Builder","whatIsShopify":"What is Shopify?","whatIsShopifyDescription":"How our commerce platform works","whatsNew":"What’s new","youtube":"YouTube"},"footer":{"about":"About","aboutShopify":"About Shopify","accessibility":"Accessibility","affiliateProgram":"Affiliate Program","affiliates":"Affiliates","apiDocs":"API Documentation","appDemo":"App Demo","appDeveloperProgram":"App Developers","appStore":"App Store","ar":"Shopify AR","blog":"Blog","blogTopics":"Blog Topics","brand":"Brand","buildBlack":"Build Black","buildNative":"Build Native","businessNameGenerator":"Business Name Generator ","burst":"Free Stock Photos","buyButton":"Buy Button","capital":"Capital","careers":"Careers","commerceComponents":"Commerce Components","company":"Company","companyInfo":"Company Info","contact":"Contact","contactShopify":"Contact Shopify","countrySelect":"Change your country or region.","countrySelectHeading":"Country/region","devDegree":"Dev Degree","developers":"Developers","documentation":"Shopify Help Center","domainNames":"Domain Names","domains":"Domains","dropshipping":"Dropshipping Business","ecommerce":"Online Store","ecommerceHosting":"Ecommerce Hosting","ecommerceSoftware":"Ecommerce Software","economicGrowth":"Economic Growth","email":"Email","examples":"Examples","experts":"Shopify Partners","featureTour":"Website Builder","features":"Features","forums":"Shopify Community","fulfillment":"Fulfillment","gaming":"Gaming","globalImpact":"Global Impact","hardware":"Hardware","hatchful":"Hatchful","heading":"More resources","helpCenter":"Help Center","hireAnExpert":"Hire a Partner","investors":"Investors","leadership":"Leadership","legal":"Legal","linkpop":"Linkpop","logoGenerator":"Logo Maker","managePrivacy":"Manage Privacy","merchantSupport":"Merchant Support","mobileCommerce":"Mobile Commerce","onlineStore":"Ecommerce Website","onlineStoreBuilder":"Online Store Builder","partnerProgram":"Partner Program","partners":"Partners","payments":"Payments","phoneNumber":"1-888-329-0139","platform":"Platform","pointOfSale":"Point of Sale","posFeatures":"Features","posSoftware":"POS Software","pressAndMedia":"Press and Media","pressReleases":"Press Releases","privacyChoices":"Privacy Choices","privacyPolicy":"Privacy Policy","products":"Products","research":"Research","resources":"Support","sellInStore":"Point of Sale","sellOnline":"Sell Online","sellOnlineTour":"Online Retail","serviceStatus":"Service Status","setUp":"Setup","sfn":"Shopify Fulfillment Network","shipping":"Shipping","shop":"Shop","shopPay":"Shop Pay","shopify":"Shopify","shopifyAcademy":"Shopify Academy","shopifyEvents":"Shopify Events","shopifyExperts":"Shopify Partners","shopifyForEnterprise":"Shopify for Enterprise","shopifyGold":"Enterprise","shopifyLite":"Shopify Lite","shopifyPlus":"Shopify Plus","shoppingCart":"Shopping Cart","sitemap":"Sitemap","social":"Social","socialImpact":"Social Impact","solutions":"Solutions","storeDesign":"Themes","storeThemes":"Store Themes","support":"24/7 support","supportLimited":"Customer Support","sustainability":"Sustainability","termsOfService":"Terms of Service","themeStore":"Theme Store","themeSupport":"Theme Support","themes":"Themes","tools":"Free Tools","topics":"Topics","trustSealsAccessibilityText":"Use Shopify with confidence. Our platform has been assessed and certified by:","video":"Video","videoTutorials":"Video Tutorials"}},"pages/blog/$article/content":{"argoPlaceholder":"0","articleMetaTitle":"{{title}} ({{year}})","articleNavigation":{"title":"On this page","bannerTitle":"Start your online business today.","bannerSubTitle":"For free.","bannerHint":"Try Shopify for free, no credit card required.","downloadPDFExperiment":{"text":"Request information"}},"subscribeBanner":{"title":"Keep up with the latest from Shopify","description":"Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.","placeholder":"Enter email","buttonText":"Subscribe","hint":"By entering your email, you agree to receive marketing emails from Shopify.","successMessage":{"heading":"Thank you for subscription!","contentHtml":"Check your email for instructions."}},"keepUpWithTerms":{"title":"The newsletter for entrepreneurs","description":"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.","hint":"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the \u003ca href=\"{{site, url(path: '/legal/terms', locale: 'en')}}\" target='_blank'\u003eTerms and Conditions\u003c/a\u003e and \u003ca href=\"{{site, url(path: '/legal/privacy', locale: 'en')}}\" target='_blank'\u003ePrivacy Policy\u003c/a\u003e."},"popularPostsTitle":"popular posts","subscribe":{"errors":{"email":"Please enter a valid email address."},"guidesCta":{"submit":"Get updates","success":{"heading":"Thanks for subscribing.","subhead":"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.","cta":"Get started"},"error":"Something went wrong, please try again later!"}},"readMoreLinks":{"title":"Read more"},"relatedArticle":{"title":"Related article"},"partnersSignup":{"service_partner":{"heading":"Grow your business with the Shopify Partner Program","content":"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.","cta":"Sign up"},"app_developer":{"heading":"Build apps for Shopify merchants","content":"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. Join for free and access educational resources, developer preview environments, and recurring revenue share opportunities.","cta":"Sign up"},"affiliate":{"heading":"Become a Shopify Affiliate","content":"Use your voice to inspire entrepreneurship around the world. Whether you’re an existing partner or new to the Shopify Partner Program, apply to become a Shopify Affiliate and earn commission by referring your audience to Shopify.","cta":"Apply now"},"general":{"heading":"Grow your business with the Shopify Partner Program","content":"Whether you offer web design and development services or want to build apps for the Shopify App Store, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, developer preview environments, and educational resources.","cta":"Sign up"}},"authorSection":{"headingHtml":"Share article","updated":"Last updated","byAuthor":"by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e","byAuthor_withLink":"by \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e","reviewed":"Reviewed","written":"Written","updatedBy":"Last updated by"},"articleHeader":{"blogLink":{"text":"blog"}},"hero":{"heading":"Start selling with Shopify today","subhead":"Start your free trial with Shopify today—then use these resources to guide you through every step of the process.","image":{"alt":"My alt."},"button":{"href":"{{deeplinkFreeTrial}}","text":"Start free trial"},"lightButton":{"href":"/","text":"Learn more"},"pricingButton":{"text":"See plans","href":"/pricing"},"treatment":{"heading":"The next big entrepreneur: you","subhead":"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.","text":"Learn more","href":"/"},"treatment_2":{"heading":"LET’S MAKE YOUR BUSINESS HAPPEN","subhead":"Shopify has everything you need to build, run, and grow a business. All you've got to do is start.","text":"Learn more","href":"https://help.shopify.com/en/manual/intro-to-shopify"},"whatIsShopifyVideoExp":{"text":"Learn about Shopify","href":"https://www.youtube.com/watch?v=X4lXu4TaS-A","embedVideoId":"X4lXu4TaS-A"}},"subscription":{"heading":"Keep up with the latest from Shopify","subhead":"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.","disclaimer":"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.","conversionCta":{"text":"Subscribe","emailPlaceholder":"Email here","successMessage":{"heading":"Thank you for subscription!","contentHtml":"Check your email for instructions."}}},"latestArticles":{"heading":"Latest from Shopify","link":{"text":"See all"}},"sellAnywhere":{"headingHtml":"Sell anywhere with Shopify","subheadHtml":"Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.","button":{"text":"Start free trial","href":"{{deeplinkFreeTrial}}"},"disclaimerHtml":"Try Shopify for free, no credit card required."},"textCta":{"href":"{{deeplinkFreeTrial}}","text":"Click here to start selling online now with Shopify"},"rightColSideBannerTitle":"The point of sale for every sale.","citation":{"header":"Sources"},"aiSummary":{"buttonText":"AI Summary"},"getInTouchBanner":{"title":"\u003ctitle\u003eGet the only point of sale that gives you \u003chighlight\u003emore\u003c/highlight\u003e\u003c/title\u003e","buttonText":"Get in touch","imageAlt":"get in touch"}},"pages/blog/$article/guide_ctas":{"guidesCta":{"modal":{"subhead":"Almost there: please enter your email below to gain instant access.","disclaimer":"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe."},"analytics":{"heading":"Free Ebook: Ecommerce Analytics for Beginners","content":"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.","cta":"Get the free ebook now","modal_headline":"Get Ecommerce Analytics for Beginners delivered right to your inbox."},"back_to_school":{"heading":"The Complete Guide to Back to School Marketing for Retail Stores","content":"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.","cta":"Get your free guide now","modal_headline":"Get the Back to School Marketing Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"bio_template":{"heading":"Free Professional Bio Template","content":"Make a lasting first impression! Elevate your professional image with our easy-to-use template.","cta":"Download template","modal_headline":"Get the free professional bio template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_guide_template":{"heading":"Free Brand Guide Template","content":"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.","cta":"Download template","modal_headline":"Get the free brand guide template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_storytelling":{"heading":"Free Worksheet: Brand Storytelling","content":"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.","cta":"Get the worksheet","modal_headline":"Get our free Brand Storytelling Worksheet delivered right to your inbox."},"branding":{"heading":"Free Reading List: How to Brand Your Business","content":"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Branding reading list delivered right to your inbox."},"branding_kit":{"heading":"Free Business Branding Kit","content":"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.","cta":"Download now","modal_headline":"Get the branding kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"business_case_template":{"heading":"Free Business Case Template","content":"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_letter":{"heading":"Free Business Letter Template","content":"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_model_canvas":{"heading":"Free Business Model Canvas Template","content":"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_proposal":{"heading":"Free Business Proposal Template","content":"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","cta":"Download template","modal_headline":"Get our business proposal template delivered right to your inbox."},"businessplan":{"heading":"Free: Business Plan Template","content":"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.","cta":"Get the template now","modal_headline":"Get the business plan template delivered right to your inbox."},"businessideas":{"heading":"Free: The Big List of Business Ideas","content":"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","cta":"Get the list now","modal_headline":"Get the big list of business ideas delivered right to your inbox."},"camera_checklist":{"heading":"How to take product photos like a pro","content":"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.","cta":"Download guide","modal_headline":"Get the guide delivered right to your inbox."},"case_studies":{"heading":"Free Video Series: Ecommerce Inspiration","content":"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","cta":"Get the free video series","modal_headline":"Get our Ecommerce Inspiration video series delivered right to your inbox."},"case_study_template":{"heading":"Free Case Study Template","content":"Show your expertise and highlight your company’s success with our free case study template.","cta":"Get the template now","modal_headline":"Get the case study template delivered right to your inbox."},"cash_flow_template":{"heading":"Free Cash Flow Statement Template","content":"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.","cta":"Get the template now","modal_headline":"Get the cash flow statement template delivered right to your inbox."},"competitive":{"heading":"Free: Competitive Analysis Template","content":"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","cta":"Get the template now","modal_headline":"Get the competitive analysis template delivered right to your inbox."},"content_strategy_template":{"heading":"Free Content Strategy Template","content":"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.","cta":"Get the template now","modal_headline":"Get the content strategy template delivered right to your inbox."},"copywriting":{"heading":"Free Reading List: Copywriting Tactics for Entrepreneurs","content":"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Copywriting Tactics reading list delivered right to your inbox."},"copywriting_research":{"heading":"Research the words you use to sell","content":"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"decision_matrix":{"heading":"Free Decision Matrix Template","content":"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"design":{"heading":"Free Reading List: Online Store Design Tips","content":"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"digital_marketing_kit":{"heading":"Free Digital Marketing Toolkit","content":"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","cta":"Download now","modal_headline":"Get the toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","cta":"Download calculator","modal_headline":"Get this calculator delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"sfn_outsource":{"heading":"Free Checklist: Are You Ready to Outsource Your Fulfillment?","content":"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"shipping":{"heading":"The Shopify guide to shipping and fulfillment","content":"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","cta":"Download now and start optimizing your operations","modal_headline":"Get our shipping and fulfillment guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"shipping_kit":{"heading":"Free Shipping and Fulfillment Kit","content":"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.","cta":"Download now","modal_headline":"Get our shipping and fulfillment kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own T-shirt business, from design to sales.","cta":"Download now","modal_headline":"Get the guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"ttp_guide":{"heading":"Free Download: The Online Sellers Guide to In-Person Sales","content":"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"twitter":{"heading":"Free Ebook: Twitter Marketing for Small Businesses","content":"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","cta":"Get the free ebook now","modal_headline":"Get Twitter Marketing for Small Businesses delivered right to your inbox."},"use_case_template":{"heading":"Free Use Case Template","content":"Do your products hold hidden value? Use this free template to spot new sales opportunities.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"video":{"heading":"Free Reading List: Video Marketing Tips and Tricks","content":"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"white_paper_template":{"heading":"Free White Paper Template","content":"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."}}},"pages/blog/$article/ctas":{"hero":{"treatment":{"clusters":[{"cluster":"dropshipping","heading":"START DROPSHIPPING TODAY","subhead":"Connect your store to dropshipping suppliers and sell with the internet's best checkout."},{"cluster":"start a business","heading":"START YOUR BUSINESS WITH SHOPIFY","subhead":"Whatever type of business you start, Shopify has the tools to help you sell, ship, and grow."},{"cluster":"business ideas","heading":"DISCOVER YOUR BUSINESS","subhead":"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow."},{"cluster":"print on demand","heading":"PRINT ON DEMAND WITH SHOPIFY","subhead":"Create and sell custom products without the stress of shipping."},{"cluster":"shopify branded","heading":"BUILD YOUR DREAM BRAND","subhead":"Join millions of entrepreneurs who've built successful brands with Shopify."},{"cluster":"how to make money","heading":"START A BUSINESS FOR FREE","subhead":"Sell products, find customers, and create your brand with Shopify."},{"cluster":"online store","heading":"LAUNCH YOUR STORE WITH SHOPIFY","subhead":"Build your online store with Shopify’s free trial—no credit card required."},{"cluster":"marketing strategy","heading":"EXPAND YOUR REACH WITH SHOPIFY","subhead":"Reach customers with email, SEO, targeted ads, and social media."},{"cluster":"ecommerce platforms/marketplaces","heading":"SELL EVERYWHERE WITH SHOPIFY","subhead":"Sell online, across sales channels, and in person with Shopify's all-in-one commerce platform. Try it out."}]},"treatment_2":{"clusters":[{"cluster":"dropshipping","heading":"DROPSHIPPING? LET'S GO.","subhead":"Build your store and connect to dropshipping suppliers. Sell through your website and socials with the internet's best checkout."},{"cluster":"start a business","heading":"LET’S MAKE YOUR BUSINESS HAPPEN","subhead":"Shopify has everything you need to build, run, and grow your business. All you have to do is start."},{"cluster":"business ideas","heading":"HEY, THAT'S A GREAT IDEA!","subhead":"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow."},{"cluster":"print on demand","heading":"CLICK, PRINT, CHA-CHING 🛍️","subhead":"Create and sell custom print-on-demand products without the stress of storage or shipping."},{"cluster":"shopify branded","heading":"SEE WHY BRANDS TRUST SHOPIFY","subhead":"Join millions of entrepreneurs who've built successful brands with Shopify."},{"cluster":"how to make money","heading":"STARTING A SIDE HUSTLE?","subhead":"With Shopify’s tools and apps, holding down a side hustle has never been easier."},{"cluster":"online store","heading":"READY TO OPEN YOUR STORE?","subhead":"Try Shopify’s website builder, world-leading checkout, and sales tools for free."},{"cluster":"marketing strategy","heading":"CRAFT WINNING CAMPAIGNS","subhead":"Turn clicks into customers with Shopify's multichannel marketing tools."},{"cluster":"ecommerce platforms/marketplaces","heading":"MULTICHANNEL SELLING SIMPLIFIED","subhead":"Simplify multichannel selling with seamless social media and marketplace integrations."}]}},"articleNavigation":{"treatment":{"clusters":[{"cluster":"dropshipping","bannerTitle":"Start your dropshipping business today.","bannerSubTitle":"For free."},{"cluster":"start a business","bannerTitle":"Build your dream business today.","bannerSubTitle":"For free."},{"cluster":"business ideas","bannerTitle":"Build your dream business today.","bannerSubTitle":"For free."},{"cluster":"print on demand","bannerTitle":"Start your \u003cbr/\u003e\u003cb\u003eprint on demand\u003c/b\u003e\u003cbr/\u003e business.","bannerSubTitle":""},{"cluster":"shopify branded","bannerTitle":"Create your online store today.","bannerSubTitle":"For free."},{"cluster":"how to make money","bannerTitle":"Start your side hustle today.","bannerSubTitle":"For free."},{"cluster":"online store","bannerTitle":"Start your online store today.","bannerSubTitle":"For free."},{"cluster":"marketing strategy","bannerTitle":"Try Shopify’s marketing tools today.","bannerSubTitle":"For free."},{"cluster":"ecommerce platforms/marketplaces","bannerTitle":"Sell online and in person, \u003cb\u003ewherever your customers are.\u003c/b\u003e","bannerSubTitle":""}]},"treatment_2":{"clusters":[{"cluster":"dropshipping","bannerTitle":"Connect with \u003cb\u003edropshipping suppliers.\u003c/b\u003e","bannerSubTitle":""},{"cluster":"start a business","bannerTitle":"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.","bannerSubTitle":""},{"cluster":"business ideas","bannerTitle":"Turn ideas into\u003cbr/\u003e income with a","bannerSubTitle":"free trial."},{"cluster":"print on demand","bannerTitle":"Turn ideas into\u003cbr/\u003e income with a","bannerSubTitle":"free trial."},{"cluster":"shopify branded","bannerTitle":"Every tool you need to power \u003cb\u003eyour business.\u003c/b\u003e","bannerSubTitle":""},{"cluster":"how to make money","bannerTitle":"Run a \u003cbr/\u003ezero-investment\u003cbr/\u003ebusiness.","bannerSubTitle":""},{"cluster":"online store","bannerTitle":"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.","bannerSubTitle":""},{"cluster":"marketing strategy","bannerTitle":"Reach every customer with \u003cb\u003eemail, SEO, and social tools.\u003c/b\u003e","bannerSubTitle":""},{"cluster":"ecommerce platforms/marketplaces","bannerTitle":"Move your business to Shopify.","bannerSubTitle":""}]}},"textCta":{"treatment":{"clusters":[{"cluster":"dropshipping","text":"Click here to start dropshipping with Shopify"},{"cluster":"start a business","text":"Click here to start your business with Shopify"},{"cluster":"business ideas","text":"Click here to start your business with Shopify"},{"cluster":"print on demand","text":"Click here to build your print on demand store"},{"cluster":"shopify branded","text":"Click here to build your online store with Shopify"},{"cluster":"how to make money","text":"Click here to start your side hustle with Shopify"},{"cluster":"online store","text":"Click here to start building your online store"},{"cluster":"marketing strategy","text":"Click here to start marketing on Shopify"},{"cluster":"ecommerce platforms/marketplaces","text":"Start your business with Shopify’s all-in-one platform"}]},"treatment_2":{"clusters":[{"cluster":"dropshipping","text":"🚀 Click here to launch your dropshipping store"},{"cluster":"start a business","text":"🚀 Click here to launch your business with Shopify"},{"cluster":"business ideas","text":"🚀 Click here to launch your business with Shopify"},{"cluster":"print on demand","text":"🚀 Click here to launch your print on demand store"},{"cluster":"shopify branded","text":"🚀 Click here to launch your store with Shopify"},{"cluster":"how to make money","text":"🚀 Click here to launch your side hustle"},{"cluster":"online store","text":"🚀 Click here to launch your store"},{"cluster":"marketing strategy","text":"🚀 Click here to launch your next marketing campaign"},{"cluster":"ecommerce platforms/marketplaces","text":"🚀 Click here to launch with Shopify’s all-in-one platform"}]}},"marketingBlocks":{"shopify_collabs_one":{"heading":"Get paid by brands you love with Shopify Collabs","subhead":"Shopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.","cta":"Learn about Shopify Collabs"},"shopify_collabs_two":{"heading":"Find influencers to drive sales with Shopify Collabs","subhead":"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.","cta":"Discover Shopify Collabs"},"social_sales_channels":{"heading":"Reach customers everywhere they are with Shopify","subhead":"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.","cta":"Explore Shopify’s sales channels"},"sales_channel_google":{"heading":"Sell where people search with Shopify","subhead":"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.","cta":"Start selling on Google"},"sales_channel_facebook":{"heading":"Start selling your products on Facebook","subhead":"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.","cta":"Start selling on Facebook"},"sales_channel_instagram":{"heading":"Start selling your products on Instagram","subhead":"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.","cta":"Start selling on Instagram"},"sales_channel_tiktok_one":{"heading":"Connect with shoppers on TikTok","subhead":"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.","cta":"Start selling on TikTok"},"sales_channel_tiktok_two":{"heading":"Set up shop on TikTok","subhead":"Help boost sales with creative content that converts the next generation of customers.","cta":"Install now"},"sales_channel_youtube":{"heading":"Start selling your products on YouTube from Shopify","subhead":"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.","cta":"Start selling on YouTube"},"shop_pay_one":{"heading":"Boost sales with buy now, pay later","subhead":"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.","cta":"Discover Shop Pay Installments"},"shop_pay_two":{"heading":"Reduce abandoned carts with Shop Pay Installments","subhead":"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.","cta":"Discover Shop Pay Installments"},"shopify_payments_one":{"heading":"Start accepting payments fast with Shopify Payments","subhead":"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.","cta":"Discover Shopify Payments"},"shopify_payments_two":{"heading":"Take control of your cash flow with Shopify Payments","subhead":"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.","cta":"Discover Shopify Payments"},"marketing_tools":{"heading":"Market your business with Shopify’s marketing automation tools","subhead":"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.","cta":"Discover Shopify’s marketing automation tools"},"shopify_email":{"heading":"Create branded emails in minutes with Shopify Email","subhead":"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.","cta":"Discover Shopify Email"},"shopify_audiences":{"heading":"Get better ad performance with Shopify Audiences","subhead":"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.","cta":"Discover Shopify Audiences"},"shopify_segmentation_one":{"heading":"Put your customer data to work with Shopify’s customer segmentation","subhead":"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.","cta":"Discover Shopify segmentation"},"shopify_segmentation_two":{"heading":"Know your audience to grow it","subhead":"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.","cta":"Build your audience"},"marketing_automations":{"heading":"Create and customize marketing automations from Shopify","subhead":"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.","cta":"Explore Shopify automations"},"shopify_analytics":{"heading":"Drive your business forward with Shopify’s analytics","subhead":"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.","cta":"Explore Shopify’s analytics"},"shopify_tax_one":{"heading":"Take the stress out of sales tax with Shopify Tax","subhead":"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.","cta":"Explore Shopify Tax"},"shopify_tax_two":{"heading":"Manage your sales tax from Shopify","subhead":"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.","cta":"Explore Shopify Tax"},"shopify_balance":{"heading":"Manage your money where you make it with Shopify Balance","subhead":"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.","cta":"Discover Shopify Balance"},"shopify_credit":{"heading":"Earn cashback rewards with Shopify Credit","subhead":"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.","cta":"Explore Shopify Credit"},"shopify_capital":{"heading":"Get funding to run your business with Shopify Capital","subhead":"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.","cta":"Explore Shopify Capital"},"shopify_subscriptions_app":{"heading":"Increase recurring revenue with the Shopify Subscriptions app","subhead":"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.","cta":"Install Shopify Subscriptions"},"shopify_bundles_app_one":{"heading":"Create product bundles with the Shopify Bundles app","subhead":"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.","cta":"Install Shopify Bundles"},"shopify_bundles_app_two":{"heading":"Increase average order values with the Shopify Bundles app","subhead":"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.","cta":"Install Shopify Bundles"},"inventory_management_one":{"heading":"Unify your inventory management with Shopify","subhead":"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.","cta":"Explore inventory management on Shopify"},"inventory_management_two":{"heading":"Manage all your inventory from Shopify","subhead":"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.","cta":"Explore inventory management on Shopify"},"shopify_order_management":{"heading":"Speed up fulfillment times with Shopify","subhead":"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.","cta":"Explore order management on Shopify"},"shopify_magic_one":{"heading":"Shopify Magic","subhead":"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.","cta":"AI designed for commerce"},"shopify_magic_two":{"heading":"Let Shopify Magic write product descriptions for you","subhead":"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.","cta":"Learn about Shopify Magic"},"shopify_inbox_one":{"heading":"Turn chats into sales with Shopify Inbox","subhead":"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.","cta":"Discover Shopify Inbox"},"b2b_ecommerce":{"heading":"Sell wholesale and direct to consumers with Shopify","subhead":"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.","cta":"Explore B2B on Shopify"},"shopify_pos_one":{"heading":"Start selling in-person with Shopify POS","subhead":"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.","cta":"Discover Shopify POS"},"shopify_pos_two":{"heading":"Get started with Shopify POS","subhead":"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.","cta":"Discover Shopify POS"},"shopify_managed_markets":{"heading":"Sell internationally in minutes with Managed Markets","subhead":"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.","cta":"Discover Managed Markets"},"shopify_partners":{"heading":"Visit the Shopify Partners Marketplace","subhead":"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.","cta":"Visit now"},"shopify_affiliates":{"heading":"Become a Shopify Affiliate","subhead":"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.","cta":"Apply now"},"shopify_ar":{"heading":"Create immersive shopping experiences with Shopify AR","subhead":"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.","cta":"Learn about Shopify AR"},"loyalty_apps":{"heading":"Reward loyalty everywhere customers shop","subhead":"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.","cta":"Explore loyalty apps"}}},"pages/blog/$article/theme_promotion_ctas":{"themes":{"title":"Convert better.\u003cbr\u003e Sell faster.\u003cbr\u003e Customize easier.","subTitle":"With Shopify themes.","buttonText":"Shopify Theme Store","href":"{{themes, url(path: '/')}}"},"apps":{"title":"Sell wider.\u003cbr\u003e Ship faster.\u003cbr\u003e Work smarter.","subTitle":"With Shopify apps.","buttonText":"Shopify App Store","href":"{{app, url(path: '/')}}"}},"forms":{"webinar":{"error_heading":"Sorry but we’re having some problems completing your registration.","error_message_html":"Please send us an email at \u003ca href=\"mailto:plus@shopify.com\"\u003eplus@shopify.com\u003c/a\u003e or try again later.","name":{"label":"Full name","error":"Please enter your full name"},"email":{"label":"Business email","error":"Please enter a valid email address"},"phone":{"label":"Business phone","error":"Please enter your business phone number"},"title":{"label":"Job title","error":"Please enter your job title"},"company":{"label":"Company","error":"Please enter your company name"},"website":{"label":"Website URL","error":"Please enter your website URL"},"annualRevenue":{"label":"Annual revenue","error":"Please enter your annual revenue","options":{"DEFAULT":"Select one","UNKNOWN":"Unknown","UNDER_1M":"Up to 1 million dollars","BETWEEN_1M_30M":"1 to 30 million dollars","BETWEEN_30M_100M":"30 to 100 million dollars","OVER_100M":"Over 100 million dollars"}},"annualOfflineRevenue":{"label":"Annual offline revenue","error":"Please enter your annual offline revenue","options":{"DEFAULT":"Select one","UNDER_250K":"$0 to $250,000","BETWEEN_250K_500K":"$250,000 to $500,000","BETWEEN_500K_1M":"$500,000 to $1,000,000","BETWEEN_1M_10M":"$1,000,000 to $10,000,000","OVER_10M":"$10,000,000+"}},"marketingCommunicationConsent":{"label":"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\"{{site, url(path: '/legal/privacy')}}\"\u003ePrivacy Policy\u003c/a\u003e."},"thanks":{"heading":"Thank you for registering!","subheading":"See you on {{date}}! We'll send you a unique link for the event before it begins.","subheading_onehourbefore":"A link for you to watch the event will be emailed to you shortly.","subheading_after":"Please check your email for a link to the recorded video.","message":"Add to your calendar"}},"event":{"thanks":{"heading":"Thank you for registering!","heading_bookmeeting":"Thank you for your request","subheading":"We will see you soon.","subheading_bookmeeting":"We will reach out shortly to confirm your meeting.","message":"Add to your calendar"}},"contact":{"thanks":{"heading":"Thank you","message":"A Shopify Plus sales expert will contact you soon."},"callUs":{"heading":"Want to chat sooner? Give us a call.","message":"Monday to Friday 9am-6pm ET","button":"1-844-686-1946"}},"resource":{"thanks":{"heading":"Thank you for your interest in this resource","download_button_label":"Download now"}},"submit":{"label":"Submit","label_submitting":"Submitting..."},"lead":{"error_heading":"Sorry but we’re having some problems completing your registration.","error_message_html":"Please send us an email at \u003ca href=\"mailto:plus@shopify.com\"\u003eplus@shopify.com\u003c/a\u003e or try again later.","name":{"label":"Full name","error":"Please enter your full name"},"email":{"label":"Business email","error":"Please enter a valid email address"},"phone":{"label":"Business phone","error":"Please enter your business phone number"},"title":{"label":"Job title","error":"Please enter your job title"},"company":{"label":"Company","error":"Please enter your company name"},"website":{"label":"Website URL","error":"Please enter your website URL"},"marketingCommunicationConsent":{"label":"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\"{{site, url(path: '/legal/privacy')}}\"\u003ePrivacy Policy\u003c/a\u003e.","disclaimer":"By submitting this form, you agree to receive promotional messages from Shopify about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails."},"revenueRanges":{"options":{"DEFAULT":"Select one","GETTING_STARTED":"Just getting started"}},"annualOnlineRevenueRange":{"label":"Annual online revenue","error":"Please enter your annual online revenue"},"annualOfflineRevenueRange":{"label":"Annual in-store revenue","error":"Please enter your annual in-store revenue"},"locations":{"label":"Current retail locations","error":"Please select your current number of retail locations ","options":{"DEFAULT":"Select one","ONE":"1","TWO_TO_THREE":"2 to 3","FOUR_TO_TEN":"4 to 10","ELEVEN_TO_TWENTY":"11 to 20","TWENTY_ONE_TO_TWO_HUNDRED":"21 to 200","TWO_HUNDRED_PLUS":"200+","NO_LOCATIONS":"No locations","OPENING_SOON":"Opening soon"}},"jobTitle":{"label":"Job title","error":"Please enter your job title"},"city":{"label":"City","error":"Please enter your city"},"state":{"label":"State","error":"Please select your state"},"country":{"label":"Country","error":"Please select your country","defaultCountryOption":"Select one"},"dietaryRestrictions":{"label":"Please indicate dietary restriction/food allergy","optional":"Optional","options":["Dairy Free","Gluten Free","Halal","Kosher","Lactose Free","Nut allergy","Shellfish","Vegan","Vegetarian","Others"],"textFieldLabel":"Others","error":"Please enter your dietary restrictions"},"accessibilityNeeds":{"label":"Please let us know if you have any accessibility requirements","optional":"Optional","options":["Hearing","Lactation/Nursing Room","Mobility","Vision","Others"],"textFieldLabel":"Others","error":"Please enter your accessibility requirements"}},"argoTrigger":0},"pages/blog/$article/settings":{"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}}}},"en-SG":{"global":{},"forms":{},"pages/blog/blogSubNav":{},"pages/blog/$article/content":{},"pages/blog/$article/ctas":{},"pages/blog/$article/guide_ctas":{},"pages/blog/$article/settings":{},"pages/blog/$article/theme_promotion_ctas":{}},"nl":{"pages/blog/$article/settings":{},"pages/blog/blogSubNav":{"argoPlaceholder":"0","subNav":{"title":"Blog","pageTitle":"Menu","overviewText":"Homepage","links":{"findIdea":"Ideeën opdoen","starting":"Beginnen","marketing":"Marketing","latest":"Nieuwste artikelen","moreTopics":"Meer","sellOnline":"Online verkopen","businessIdeas":"Bedrijfsideeën"},"subLinks":{"guides":"Handleidingen","shopify-master":"The Shopify Podcast","founder-stories":"Verhalen van oprichters","how-to-sell-online":"Tips voor e-commercebedrijven","productsToSell":"Producten om te verkopen","dropshipping":"Dropshipping","caseStudies":"Casestudy's","entrepreneurship":"Ondernemerschap","see-all-topics":"Bekijk alle onderwerpen"}}},"pages/blog/$article/ctas":{},"pages/blog/$article/theme_promotion_ctas":{},"pages/blog/$article/content":{"argoPlaceholder":"0","articleMetaTitle":"{{title}} ({{year}})","articleNavigation":{"title":"Op deze pagina","bannerTitle":"Begin vandaag nog een onlinebedrijf.","bannerSubTitle":"Helemaal gratis.","bannerHint":"Probeer Shopify gratis. Geen creditcard nodig.","downloadPDFExperiment":{"text":"Informatie vragen"}},"subscribeBanner":{"title":"Blijf op de hoogte van het laatste nieuws van Shopify","description":"Ontvang gratis e-commercetips, inspiratie en hulpmiddelen rechtstreeks in je inbox.","placeholder":"E-mailadres invoeren","buttonText":"Aanmelden","hint":"Als je je e-mailadres invult, ga je ermee akkoord marketingberichten van Shopify te ontvangen.","successMessage":{"heading":"Bedankt voor je aanmelding.","contentHtml":"Controleer je mail voor instructies."}},"keepUpWithTerms":{"title":"De nieuwsbrief voor ondernemers","description":"Sluit je aan bij miljoenen self-starters en ontvang zakelijke hulpbronnen, tips en inspirerende verhalen in je inbox.","hint":"Je kunt je op elk moment weer afmelden. Als je je e-mailadres invult, ga je ermee akkoord marketingberichten van Shopify te ontvangen. Door verder te gaan, ga je akkoord met de \u003ca href=\"{{site, url(path: '/legal/terms', locale: 'en')}}\" target='_blank'\u003eAlgemene voorwaarden\u003c/a\u003e en het \u003ca href=\"{{site, url(path: '/legal/privacy', locale: 'en')}}\" target='_blank'\u003ePrivacybeleid\u003c/a\u003e."},"popularPostsTitle":"populaire posts","subscribe":{"errors":{"email":"Voer een geldig e-mailadres in."},"guidesCta":{"submit":"Updates ontvangen","success":{"heading":"Bedankt voor je aanmelding.","subhead":"Je ontvangt binnenkort gratis tips en hulpmiddelen. In de tussentijd kun je alvast beginnen met het bouwen van je winkel met een gratis proefperiode op Shopify.","cta":"Aan de slag"},"error":"Er is iets fout gegaan. Probeer het later opnieuw."}},"readMoreLinks":{"title":"Meer lezen"},"relatedArticle":{"title":"Verwant artikel"},"partnersSignup":{"service_partner":{"heading":"Laat je bedrijf groeien met het Shopify Partner-programma","content":"Met het Shopify Partner-programma leg je de basis voor succes, of je nu diensten aanbiedt op het gebied van marketing, personalisering, webdesign of webontwikkeling. Meld je gratis aan en krijg toegang tot mogelijkheden om een omzetaandeel te verdienen, tools om je bedrijf te laten groeien en een community van enthousiaste ondernemers.","cta":"Aanmelden"},"app_developer":{"heading":"Apps ontwikkelen voor Shopify-merchants","content":"Met het Shopify Partner-programma leg je de basis voor succes, of je nu apps voor de Shopify App Store wilt ontwikkelen, ontwikkelingsservices voor gepersonaliseerde apps wilt aanbieden of op zoek bent naar manieren om je klantenbestand te laten groeien. Meld je gratis aan en krijg toegang tot educatief materiaal, preview-versies voor ontwikkelaars en mogelijkheden om een omzetaandeel te verdienen.","cta":"Aanmelden"},"affiliate":{"heading":"Word een Shopify-affiliate","content":"Vertel het verder en inspireer ondernemers over de hele wereld. Meld je aan als Shopify-affiliate en verdien een commissie door je klanten of volgers door te verwijzen naar Shopify. Het maakt niet uit of je een bestaande partner bent of nieuw bent bij het Shopify Partner-programma.","cta":"Nu aanmelden"},"general":{"heading":"Laat je bedrijf groeien met het Shopify Partner-programma","content":"Met het Shopify Partner-programma leg je de basis voor succes, of je nu webdesign- en webontwikkelingsdiensten aanbiedt of apps voor de Shopify App Store wilt ontwikkelen. Meld je gratis aan en krijg toegang tot mogelijkheden om een omzetaandeel te verdienen, preview-versies voor ontwikkelaars en educatief materiaal.","cta":"Aanmelden"}},"authorSection":{"headingHtml":"Artikel delen","updated":"Laatst bijgewerkt","byAuthor":"door \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e","byAuthor_withLink":"door \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e","reviewed":"Gecontroleerd","written":"Geschreven","updatedBy":"Laatst bijgewerkt door"},"articleHeader":{"blogLink":{"text":"blog"}},"hero":{"heading":"Begin vandaag nog met verkopen op Shopify","subhead":"Start vandaag nog je gratis proefperiode bij Shopify en gebruik vervolgens deze hulpmiddelen om je te begeleiden in elke stap van het proces.","image":{"alt":"My alt."},"button":{"href":"{{deeplinkFreeTrial}}","text":"Gratis proefperiode starten"},"lightButton":{"href":"/","text":"Meer informatie"},"pricingButton":{"text":"Abonnementen bekijken","href":"/prijzen"},"treatment":{"heading":"Ondernemen met succes","subhead":"Probeer Shopify gratis en ontdek alle tools en services die je nodig hebt om je bedrijf te starten, te runnen en te laten groeien.","text":"Meer informatie","href":"/"},"treatment_2":{"heading":"START JE EIGEN BEDRIJF","subhead":"Shopify heeft alles wat je nodig hebt om een bedrijf te starten, te runnen en te laten groeien. Het enige wat jij hoeft te doen, is beginnen.","text":"Meer informatie","href":"https://help.shopify.com/en/manual/intro-to-shopify"},"whatIsShopifyVideoExp":{"text":"Meer informatie over Shopify","href":"https://www.youtube.com/watch?v=X4lXu4TaS-A","embedVideoId":"X4lXu4TaS-A"}},"subscription":{"heading":"Blijf op de hoogte van het laatste nieuws van Shopify","subhead":"Abonneer je op onze blog en ontvang gratis e-commercetips, inspiratie en hulpmiddelen rechtstreeks in je inbox.","disclaimer":"Je kunt je op elk moment weer afmelden. Als je je e-mailadres invult, ga je ermee akkoord marketingberichten van Shopify te ontvangen.","conversionCta":{"text":"Aanmelden","emailPlaceholder":"Vul je e-mailadres in","successMessage":{"heading":"Bedankt voor je aanmelding.","contentHtml":"Controleer je mail voor instructies."}}},"latestArticles":{"heading":"Laatste nieuws van Shopify","link":{"text":"Alles bekijken"}},"sellAnywhere":{"headingHtml":"Verkoop waar dan ook met Shopify","subheadHtml":"Leer al doende. Probeer Shopify gratis en ontdek alle tools die je nodig hebt om je bedrijf te starten, te runnen en te laten groeien.","button":{"text":"Gratis uitproberen","href":"{{deeplinkFreeTrial}}"},"disclaimerHtml":"Probeer Shopify gratis. Geen creditcard vereist."},"textCta":{"href":"{{deeplinkFreeTrial}}","text":"Klik hier om meteen te beginnen met verkopen op Shopify"},"rightColSideBannerTitle":"Hét verkooppunt voor altijd en overal.","citation":{"header":"Bronnen"},"aiSummary":{"buttonText":"Samenvatting AI"},"getInTouchBanner":{"title":"\u003ctitle\u003eKrijg het enige verkooppunt dat je \u003chighlight\u003emeer\u003c/highlight\u003e brengt\u003c/title\u003e","buttonText":"Contact opnemen","imageAlt":"contact opnemen"}},"pages/blog/$article/guide_ctas":{"guidesCta":{"modal":{"subhead":"Je bent er bijna: vul dit formulier in en klik op de onderstaande knop om de handleiding te ontvangen.","disclaimer":"Door je e-mailadres in te voeren, ga je ermee akkoord om nieuwsbrieven, commerciële berichten en de gratis gids van Shopify via e-mail te ontvangen. Je kunt je op elk gewenst moment afmelden."},"competitor":{"heading":"Gratis download: Concurrentieanalyse-template","content":"Wil je onderzoeken wat de sterke en zwakke punten van jouw bedrijf zijn ten opzichte van je concurrenten? Doe dan je eigen concurrentieanalyse aan de hand van deze template.","cta":"Gratis template downloaden","modal_headline":"Ontvang onze concurrentieanalyse-template direct in je mailbox."},"photography":{"heading":"Gratis handleiding: Productfotografie","content":"Leer hoe je met een beperkt budget zelf prachtige productfoto's maakt.","cta":"Gratis handleiding downloaden","modal_headline":"Ontvang onze doe-het-zelfgids voor mooie productfoto's direct in je mailbox."},"seo":{"heading":"Gratis download: SEO checklist voor merchants","content":"Wil je hoger scoren in de zoekresultaten? Ga dan aan de slag met de punten in deze ecommerce SEO checklist.","cta":"Gratis checklist downloaden","modal_headline":"Ontvang onze SEO checklist direct in je mailbox."},"storesetup":{"heading":"Gratis handleiding: In 10 stappen je eigen Shopify-webshop starten","content":"Leer met dit e-book stap voor stap hoe je jouw eigen Shopify webshop start en inricht!","cta":"Gratis handleiding downloaden","modal_headline":"Begin meteen je eigen webshop! Je ontvangt ons gratis e-book direct in je mailbox. Voer hieronder je e-mailadres in."},"businessmodel_canvas":{"heading":"Gratis download: Business Model Canvas template om zelf in te vullen","content":"Vul stap voor stap dit business model canvas template in en ontdek op welke vlakken je jouw bedrijf kunt verbeteren!","cta":"Gratis template downloaden","modal_headline":"Maak je eigen business model canvas met behulp van ons handige template! Je ontvangt ons gratis template direct in je mailbox. Voer hieronder je e-mailadres in."}}},"forms":{"webinar":{"error_heading":"Het lukt helaas niet om je aanmelding te voltooien.","error_message_html":"Stuur een e-mail naar \u003ca href=\"mailto:plus@shopify.com\"\u003eplus@shopify.com\u003c/a\u003e of probeer het later nog eens.","name":{"label":"Voor- en achternaam","error":"Vul je voor- en achternaam in"},"email":{"label":"Zakelijk e-mailadres","error":"Voer een geldig e-mailadres in"},"phone":{"label":"Zakelijk telefoonnummer","error":"Voer je zakelijke telefoonnummer in"},"title":{"label":"Functietitel","error":"Vul je functietitel in"},"company":{"label":"Bedrijf","error":"Voer je bedrijfsnaam in"},"website":{"label":"URL van je website","error":"Voer de URL van je website in"},"annualRevenue":{"label":"Jaarlijkse omzet","error":"Voer je jaarlijkse omzet in","options":{"DEFAULT":"Selecteer één optie","UNKNOWN":"Onbekend","UNDER_1M":"Tot 1 miljoen dollar","BETWEEN_1M_30M":"1 tot 30 miljoen dollar","BETWEEN_30M_100M":"30 tot 100 miljoen dollar","OVER_100M":"Meer dan 100 miljoen dollar"}},"annualOfflineRevenue":{"label":"Jaarlijkse offline omzet","error":"Voer je jaarlijkse offline omzet in","options":{"DEFAULT":"Selecteer één optie","UNDER_250K":"$ 0 tot $ 250.000","BETWEEN_250K_500K":"$ 250.000 tot $ 500.000","BETWEEN_500K_1M":"$ 500.000 tot $ 1.000.000","BETWEEN_1M_10M":"$ 1.000.000 tot $ 10.000.000","OVER_10M":"Meer dan $ 10.000.000"}},"marketingCommunicationConsent":{"label":"Ik ga ermee akkoord om promotionele communicatie te ontvangen van Shopify en de partners die deze bronnen verstrekken. Ik begrijp dat ik me op elk moment kan afmelden. Meer informatie is te vinden in ons \u003ca href=\"{{site, url(path: '/legal/privacy')}}\"\u003ePrivacybeleid\u003c/a\u003e."},"thanks":{"heading":"Bedankt voor je aanmelding!","subheading":"Tot {{date}}! We sturen je een unieke link voor het evenement toe voor het begint.","subheading_onehourbefore":"Je ontvangt zo meteen een link voor het evenement per e-mail.","subheading_after":"Zie je e-mail voor een link naar de gemaakte opname van het evenement.","message":"Toevoegen aan je agenda"}},"event":{"thanks":{"heading":"Bedankt voor je aanmelding!","subheading":"We zien je binnenkort.","message":"Toevoegen aan je agenda"}},"contact":{"thanks":{"heading":"Bedankt","message":"Een verkoopexpert van Shopify Plus neemt binnenkort contact met je op."},"callUs":{"heading":"Wil je ons eerder spreken? Bel ons gerust.","message":"Maandag t/m vrijdag 9.00-18.00 (ET)","button":"1-844-686-1946"}},"resource":{"thanks":{"heading":"Bedankt voor je interesse in deze bron","download_button_label":"Nu downloaden"}},"submit":{"label":"Verzenden","label_submitting":"Verzenden..."},"lead":{"error_heading":"Het lukt helaas niet om je aanmelding te voltooien.","error_message_html":"Stuur een e-mail naar \u003ca href=\"mailto:plus@shopify.com\"\u003eplus@shopify.com\u003c/a\u003e of probeer het later nog eens.","name":{"label":"Voor- en achternaam","error":"Vul je voor- en achternaam in"},"email":{"label":"Zakelijk e-mailadres","error":"Vul een geldig e-mailadres in"},"phone":{"label":"Zakelijk telefoonnummer","error":"Vul je zakelijke telefoonnummer in"},"title":{"label":"Functietitel","error":"Vul je functietitel in"},"company":{"label":"Bedrijf","error":"Vul je bedrijfsnaam in"},"website":{"label":"URL van je website","error":"Voer de URL van je website in"},"marketingCommunicationConsent":{"label":"Ik ga ermee akkoord om promotionele communicatie te ontvangen van Shopify en de partners die deze bronnen verstrekken. Ik begrijp dat ik me op elk moment kan afmelden. Meer informatie is te vinden in ons \u003ca href=\"{{site, url(path: '/legal/privacy')}}\"\u003ePrivacybeleid\u003c/a\u003e.","disclaimer":"Door dit formulier in te dienen ga je ermee akkoord dat je reclameboodschappen ontvangt over de producten en diensten van Shopify. Je kunt je op elk moment afmelden door op de link aan de onderkant van onze e-mails te klikken."},"revenueRanges":{"options":{"DEFAULT":"Selecteer één optie","GETTING_STARTED":"Net begonnen"}},"annualOnlineRevenueRange":{"label":"Jaarlijkse online omzet","error":"Voer je jaarlijkse online omzet in"},"annualOfflineRevenueRange":{"label":"Jaarlijkse winkelomzet","error":"Voer je jaarlijkse winkelomzet in"},"locations":{"label":"Huidige winkellocaties","error":"Graag het huidige aantal winkellocaties selecteren ","options":{"DEFAULT":"Selecteer één optie","ONE":"1","TWO_TO_THREE":"2 tot 3","FOUR_TO_TEN":"4 tot 10","ELEVEN_TO_TWENTY":"11 tot 20","TWENTY_ONE_TO_TWO_HUNDRED":"21 tot 200","TWO_HUNDRED_PLUS":"200+","NO_LOCATIONS":"Geen locaties","OPENING_SOON":"Opent binnenkort"}},"jobTitle":{"label":"Functietitel","error":"Vul je functietitel in"},"city":{"label":"Woonplaats","error":"Vul je woonplaats in"},"state":{"label":"Staat/Provincie","error":"Selecteer je staat/provincie"},"country":{"label":"Land","error":"Selecteer je land","defaultCountryOption":"Selecteer één optie"},"dietaryRestrictions":{"label":"Geef eventuele dieetwensen/voedselallergieën aan","optional":"Optioneel","options":["Zuivelvrij","Glutenvrij","Halal","Kosher","Lactosevrij","Notenallergie","Schaal- en schelpdieren","Vegan","Vegetarisch","Anderen"],"textFieldLabel":"Anderen","error":"Vul je dieetwensen in"},"accessibilityNeeds":{"label":"Geef aan of je toegankelijkheidsvoorzieningen nodig hebt","optional":"Optioneel","options":["Gehoor","Borstvoedings-/kolfruimte","Mobiliteit","Zicht","Anderen"],"textFieldLabel":"Anderen","error":"Vul je toegankelijkheidswensen in"}},"argoTrigger":0},"global":{"argoPlaceholder":"2","ariaLabels":{"close":"Sluiten","carousel":{"name":"carrousel","slide":"dia","xOfY":"{x} van {y}","play":"Carrousel afspelen","pause":"Carrousel pauzeren"},"footer":{"regionsNav":"Landkeuze","regionsClose":"Landkeuze sluiten","newWindow":"Opent een externe website in een nieuw venster"},"header":{"mobileNavMenu":"Menu","mainNav":"Hoofdpagina","secondaryNav":"Gerelateerde pagina's","skipToContent":"Meteen naar content"},"headerLight":{"dismissIcon":"Banner sluiten"},"learnMore":"Leer meer over {title}","link":{"external":"Externe bron: ","newWindow":" (Opent in een nieuw venster)","label":"{{external}}{{title}}{{newWindow}}"},"logoGroup":"Logos","modal":{"close":"Modaal sluiten","pip":"Klein schermpje"},"next":"Volgende","previous":"Vorige","current":"Huidige","pagination":{"previous":"Vorige pagina","next":"Volgende pagina"},"shopifyLogo":"Shopify-logo","shopifyPartnersLogo":"Logo Shopify-partners","testimonial":{"controls":"Testimonials bekijken","plural":"Testimonials","next":"Volgende testimonial","previous":"Vorige testimonial","play":"Testimonial afspelen","pause":"Testimonial pauzeren"},"videoModal":"video","video":{"play":"Video afspelen","pause":"Video pauzeren"}},"incentivesPromoBanner":{"app_store_credit":"\u003ca href=\"{{signupUrl}}\"\u003eMeld je aan bij Shopify en krijg 50 USD om te besteden in de Shopify App Store. \u003c/a\u003e\u003ca id=\"incentivesTermsLink\" target=\"_blank\" data-component-name=\"acquisition-incentive-terms\" href=\"{{incentiveTerms}}\"/\u003eOp deze actie zijn algemene voorwaarden van toepassing\u003c/a\u003e","gpv_acquisition_incentive_flag":"Meld je vandaag nog aan en ontvang tot wel \u003ca id=\"showTermsLink\" target=\"_blank\" data-component-name=\"sales-bonus-terms\" href=\"{{incentiveTerms}}\"/ style=\"color: inherit; font-weight: normal\"\u003e5000 USD korting\u003c/a\u003e op de eerste zes maanden dat je verkoopt","retail":{"spRateTermsLink":"\u0026nbsp\u003ca id=\"spIncentivesTermsLink\" target=\"_blank\" class=\"!font-normal\" target=\"_blank\" data-component-name=\"sp-incentive-terms\" href=\"{{incentiveTerms}}\"/\u003eVoorwaarden zijn van toepassing\u003c/a\u003e","subscriptionIncentive":"Speciale aanbieding: krijg 6 maanden lang POS Pro voor {{incentivePrice}}/maand","spRateIncentive":"Profiteer van kaarttarieven van {{rate}}% voor persoonlijke verkopen tot $ {{gpvLimit}} gedurende je eerste {{length}} maanden.","spRateIncentiveTerms":"Voorwaarden zijn van toepassing","cardReaderDiscountIncentive":"Ontvang een gratis kaartlezer wanneer je een abonnement selecteert.","cardReaderDiscountIncentiveTerms":"Voorwaarden zijn van toepassing"},"gmv_rewards":"\u003ca href=\"{{signupUrl}}\" style=\"text-decoration: none; font-size: 16px\"\u003e\u003cb\u003eAanbieding: verdien 1% van alle verkopen\u003c/b\u003e als abonnementstegoed, tot maximaal {{maxPayoutCap}}.\u003c/a\u003e \u003ca id=\"incentiveLearnMoreLink\" href=\"{{learnMore}}\" style=\"font-size: 16px\"\u003eMeer informatie\u003c/a\u003e"},"cookiesNotice":{"acceptAllButtonText":"Alles accepteren","activeConsentContentHtml":"Wij gebruiken cookies (en vergelijkbare technologieën) voor vele doeleinden, bijvoorbeeld om je ervaring op onze site te verbeteren en voor advertenties en analytics. Klik op 'Alles accepteren' om dit gebruik te accepteren. Lees meer in ons \u003ca href=\"{{legalCookiesPath}}\"\u003ecookiebeleid\u003c/a\u003e.","buttonText":"OK","contentHtml":"Shopify gebruikt cookies om de nodige sitefunctionaliteit te bieden en je ervaring te verbeteren. Door onze website te gebruiken, ga je akkoord met ons \u003ca href=\"{{legalPrivacyPath}}\"\u003eprivacybeleid\u003c/a\u003e en ons \u003ca href=\"{{legalCookiesPath}}\"\u003ecookiebeleid\u003c/a\u003e.","rejectAllButtonText":"Alles afwijzen"},"countries":{"au":"Australië","be":"België","br":"Brazilië","ca":"Canada","cn":"China","co":"Colombia","cz":"Tsjechië","dk":"Denemarken","en":"VS","es":"Spanje","de":"Duitsland","fi":"Finland","fr":"Frankrijk","gb":"VK","hk":"Hongkong SAR","id":"Indonesië","ie":"Ierland","in":"India","it":"Italië","jp":"Japan","kr":"Korea","my":"Maleisië","mx":"Mexico","ng":"Nigeria","nl":"Nederland","no":"Noorwegen","nz":"Nieuw-Zeeland","ph":"Filipijnen","pl":"Polen","pt":"Portugal","se":"Zweden","sg":"Singapore","th":"Thailand","tr":"Turkije","tw":"Taiwan","vn":"Vietnam","za":"Zuid-Afrika"},"downloadApp":{"androidAlt":"Download de Shopify-app in Google Play","androidUrl":"https://shopify.com/install/android","iosAlt":"Download de Shopify-app in de Apple App Store","iosUrl":"https://shopify.com/install/mobile","qrCodeAlt":"QR-code om te downloaden","qrTitle":"Scan om te installeren"},"downloadposApp":{"androidAlt":"Vind de mobiele app van Shopify POS in Google Play","androidUrl":"https://play.google.com/store/apps/details?id=com.shopify.pos","iosAlt":"Download de mobiele app van Shopify POS in de Apple App Store","iosUrl":"https://apps.apple.com/us/app/shopify-point-of-sale-pos/id686830644","qrCodeAlt":"QR-code om te downloaden","qrTitle":"Scan of klik hieronder om te installeren"},"forms":{"fields":{"country":{"label":"Land","placeholder":"Selecteer één optie","error":"Selecteer een land"}}},"globalNav":{"applyText":"Vroege toegang aanvragen","applyTextPlain":"Toegang aanvragen","getStarted":"Aan de slag","headerPdfCta":"Document downloaden","headerPdfCtaLink":"https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf","homeUrl":"{{home}}","loginGetStartedText":"Log in om aan de slag te gaan","loginText":"Inloggen","loginUrl":"/login","signinText":"Inloggen","signupText":"Gratis proefperiode starten","signupTextFree":"Gratis aanmelden","signupTextPlain":"Aanmelden","searchText":"Zoeken","searchPlaceholder":"Typ wat je zoekt","searchPlaceholderMobile":"Zoeken","signUpButtonText":"Contact opnemen","sharedBottomBar":{"shopify":"Shopify","shopifyDesc":"Platform voor ondernemers en mkb","plus":"Plus","plusDesc":"Een commerce-oplossing voor groeiende digitale merken","enterprise":"Enterprise","enterpriseDesc":"Oplossingen voor de grootste merken ter wereld"}},"showLess":"Minder weergeven","showMore":"Meer weergeven","home":"{{home}}","learnMore":"Meer informatie","plans":{"pricingFaqAnswerWithDiscount":"We bieden 25% korting op jaarabonnementen als je kiest voor het Basic-, Shopify- of Advanced-abonnement. Als je kiest voor een 3-jarig Shopify Plus-abonnement, bieden we een maandelijkse korting en lagere online variabele platformkosten."},"sell":{"header":"Ontdek wat je allemaal kunt doen","title":"Apps die je helpen bij het verkopen van {{vertical}}","subheading":"Populaire apps die andere merchants vaak gebruiken","seeRecommendedApps":"Bekijk meer aanbevolen apps","by":"Door {{partner}}"},"shopify":"Shopify","pagination":{"page":"Pagina"},"signup":{"buttonText":"Gratis proefperiode starten","plusButtonText":"Contact opnemen","buttonText_fr":"Ga van start met je winkel","label":"E-mailadres","placeholder":"Voer je e-mailadres in","disclaimerHtml":"Probeer Shopify {{trialLength}} dagen gratis. Geen creditcard\u0026nbsp;vereist. Als je je e-mailadres invoert, ga je er ook mee akkoord dat we je marketingmails\u0026nbsp;over\u0026nbsp;Shopify sturen.","disclaimerNoLengthHtml":"Geen creditcard vereist. Als je je e-mailadres invult, ga je ermee akkoord marketingberichten\u0026nbsp;van\u0026nbsp;Shopify te ontvangen.","testimonialButtonText":"Probeer Shopify {{trialLength}} dagen gratis","freeTrialCtaHtml":"Probeer Shopify gratis en ontdek alle tools en services die je nodig hebt om je \u0026nbsp;bedrijf te starten, te runnen en te laten groeien.","signupPaidTrialPromo":{"default_one":"Probeer het {{trialLength}} dagen gratis en daarna 1 maand voor {{paidTrialAmount}}.","default_other":"Start gratis en krijg daarna je eerste {{count}} maanden voor {{paidTrialAmount}}/maand","disclaimer":"Als je je e-mailadres invult, ga je ermee akkoord marketingberichten\u0026nbsp;van\u0026nbsp;Shopify te ontvangen.","disclaimerNoEmail_one":"Heb je nog geen Shopify-winkel? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eStart gratis en krijg daarna je eerste maand voor {{paidTrialAmount}}.\u003c/a\u003e","disclaimerNoEmail_other":"Heb je nog geen Shopify-winkel? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eStart gratis en krijg daarna je eerste {{count}} maanden voor {{paidTrialAmount}}/maand.\u003c/a\u003e"}},"social":{"facebook":{"text":"Facebook","url":"https://www.facebook.com/shopify","url_de":"https://www.facebook.com/shopifyDE","url_jp":"https://www.facebook.com/ShopifyJP"},"twitter":{"text":"Twitter","url":"https://twitter.com/shopify","url_jp":"https://twitter.com/ShopifyJP"},"youtube":{"text":"YouTube","url":"https://www.youtube.com/user/shopify","url_de":"https://www.youtube.com/c/ShopifyDeutsch","url_fr":"https://www.youtube.com/c/ShopifyFrançais","url_it":"https://www.youtube.com/c/ShopifyItaliano","url_jp":"https://www.youtube.com/c/ShopifyJapan","url_nl":"https://www.youtube.com/c/ShopifyNederlands","url_br":"https://www.youtube.com/c/ShopifyBrasil"},"instagram":{"text":"Instagram","url":"https://www.instagram.com/shopify/"},"tiktok":{"text":"TikTok","url":"https://www.tiktok.com/@shopify"},"linkedin":{"text":"LinkedIn","url":"https://www.linkedin.com/company/shopify"},"pinterest":{"text":"Pinterest","url":"https://www.pinterest.com/shopify/","url_jp":"https://www.pinterest.com/shopifyjp/"},"email":{"text":"E‑mail","url":"mailto:"}},"tableOfContents":"Inhoudsopgave","totalApps":6000,"totalThemes":70,"supportedLanguages":50,"totalGateways":100,"totalStores":1700000,"uptime":99.98,"waitlistForm":{"errors":{"general":"Er is iets fout gegaan. Probeer het later opnieuw.","emailFormat":"De e-mail is onjuist geformatteerd"},"successMessage":"Klaar","placeholder":"Voer je e-mailadres in","buttonText":"Aanmelden"},"editionsEyebrow":{"text":"Shopify Editions | Zomer '24 is nu live"},"sectionErrorBoundary":{"message":"Deze content laadt niet vanwege een technisch probleem"},"nav":{"about":"Over Shopify","academy":"Shopify Academy","allFeatures":"Alle functies","allProducts":"Alle producten","allProductsDescription":"Verken alle producten en functies van Shopify","appStore":"Zakelijke apps vinden","appStoreDescription":"Shopify App Store","b2b":"Verkoop direct en als groothandel","b2bDescription":"Business-to-business (b2b)","balance":"Saldo","banking":"Bankieren","billPay":"Facturen betalen","blog":"Blog","blogEnterprise":"Enterprise Blog","blogMerchants":"Merchant Blog","blogRetail":"Retailblog","borrowing":"Lenen","branding":"Branding","brandingDescriptionV2":"Bouw je merk helemaal op","brandingFlyoutDescription":"Een professionele uitstraling is belangrijk om klanten aan te trekken","build":"Bouwen","burst":"Gratis stockfoto's","businessEncyclopedia":"Encyclopedie van bedrijven","businessFunding":"Zakelijke financiering regelen","businessFundingDescription":"Shopify Capital","businessGrowth":"Zakelijke groei","businessGrowthDescription":"Schaal je bedrijf op","businessNameGenerator":"Bedrijfsnaamgenerator ","businessPlanTemplate":"Template voor een ondernemingsplan","businessTypes":"Bedrijfstypen","buyButton":"Koopknop","buyButtonDescription":"Transformeer een bestaande website of blog in een webshop","buyButtonSubnav":"Verken de Koopknop","capital":"Capital","capitalLoansAndCashAdvances":"Financiering voor grote retailers","capitalSmallBusiness":"Financiering voor kleine bedrijven","cdiscount":"Cdiscount","changelog":"Changelog","changelogDescription":"Jouw bron voor recente updates","checkout":"Checkout","checkoutDescription":"Bied een snelle, probleemloze afrekenervaring","checkoutDescriptionV2":"Een checkout van wereldklasse","checkoutV2":"Laat klanten afrekenen","commerceComponents":"Enterprise","commerceComponentsDescription":"Oplossingen voor de grootste merken ter wereld","community":"Community","communityEvents":"Community-events","compareToPlus":"Vergelijken met Plus","compass":"Zakelijke cursussen","compassDescription":"Leer van gevestigde experts","calculator":"Kostencalculator","credit":"Krediet","ctaAlt":"Gratis proefversie","docs":"Docs","customerInsights":"Ken je doelgroep","customerInsightsDescription":"Verzamel klantinzichten","customization":"Aanpassing","domains":"Domeinen","domainsAndHosting":"Je eigen domeinnaam","domainsAndHostingDescription":"Domeinen en hosting","dropshipping":"Dropshipping","ecommerce":"Webshop","ecommerceDescription":"Webshop-editor","ecommerceSeo":"SEO voor e-commerce","ecommerceSeoDescription":"Verbeter je score in zoekresultaten","ecommerceV2":"Maak je website","editions":"Editions","editionsAll":"Alle Editions","editionsAllDescription":"Archief van vorige Shopify Editions","editionsCurrent":"Winter '24 Edition","editionsLast":"Zomer '24 Edition","editionsLastDescription":"De nieuwste ruim 100 productupdates","emailMarketing":"E-mailmarketing","encyclopedia":"Encyclopedie","essentialTools":"Essentiële tools","examples":"Voorbeelden","exchange":"Websites te koop","experts":"Experts","facebook":"Facebook-winkels","facebookAds":"Facebook-advertenties","facebookInstagram":"Facebook \u0026 Instagram","faq":"Veelgestelde vragen","features":"Functies","financesManagement":"Beheer je financiën en toegang tot financiering","financesManagementDescription":"Shopify Financiën","flow":"E-commerce-automatisering","flowDescription":"Shopify Flow","flowV2":"Automatiseer je bedrijf","forums":"Shopify Community","founderStories":"Verhalen van oprichters","founderStoriesDescription":"Leer van succesvolle merchants","fraudProtection":"Fraudebescherming","freeBusinessTools":"Ontdek gratis zakelijke tools","freeBusinessToolsDescription":"Tools om je bedrijf te runnen","freeTools":"Gratis hulpmiddelen","fulfillment":"Fulfilment","fulfillmentDescription":"Shopify Fulfillment Network","fulfillmentV2":"Outsource retouren en fulfilment","getStarted":"Gratis proefperiode starten","getInTouch":"Contact opnemen","google":"Google","googleSmart":"Google","googleYoutube":"Google \u0026 YouTube","guides":"Gidsen","hardware":"Hardware","hardwareStore":"Hardware Store","helpAndSupport":"Hulp en ondersteuning","helpAndSupportDescription":"24/7 ondersteuning","helpCenter":"Helpcentrum","howToGuides":"Handleidingen","howToGuidesDescription":"Lees gedetailleerde zakelijke gidsen","impressumGenerator":"Impressum-generator","inbox":"Business chat","inboxDescription":"Zet kijkers om in kopers","inboxDescriptionV2":"Shopify Inbox","inboxV2":"Chat met klanten","instagram":"Instagram","installments":"Termijnbetalingen","internationalSales":"Internationaal verkopen","internationalSalesDescription":"Verkoop wereldwijd","inventoryOrderManagement":"Beheer je voorraad en bestellingen","inventoryOrderManagementDescription":"Voorraad- en bestellingenbeheer","joinNow":"Meld je nu aan","learn":"Ontdek","lending":"Leningen","linkInBioTool":"Link-in-bio-tool","login":"Inloggen","logoMaker":"Logomaker","manage":"Beheer","manageEverything":"Alles beheren","manageYourBusiness":"Beheer je bedrijf","manageYourBusinessDescription":"Volg verkopen, bestellingen en analytics","market":"Markt","marketDescription":"Je bedrijf promoten","marketDescriptionV2":"Bereik en behoud klanten","marketing":"Marketing","marketingAutomation":"Marketingautomatisering","marketingDescription":"Maak een marketingplan","marketingTools":"Marketingtools","marketingToolsDescription":"Advertenties, e-mailcampagnes en meer","marketplaces":"Online marktplaatsen","markets":"Internationale handel","marketsDescription":"Bereik kopers in nieuwe markten met internationale verkooptools","measureYourPerformance":"Houd de prestaties bij","measureYourPerformanceDescription":"Analytics en rapportage","midMarket":"Mid-market","migrateToShopify":"Migreren naar Shopify","migrateToShopifyDescription":"Vergelijken met andere platforms","mobileApp":"Mobiele app","mobileAppDescription":"Antwoord in real time","moneyManagement":"Krijg sneller betaald","moneyManagementDescription":"Shopify Balance","more":"Meer","newsroom":"Newsroom","newsroomDescription":"Al het bedrijfsnieuws en alle persberichten","onlineFlyoutDescription":"Kies een domeinnaam en selecteer stockfoto's om je merk te versterken","onlinePresence":"Online zichtbaarheid","onlineStoreDescription":"Verkoop online met een e-commercewebsite","omnichannel":"Omnichannel verkoop","orderManagementAndFulfillment":"Orderbeheer en levering","overview":"Overzicht","partners":"Partners","payments":"Betalingsverwerking","paymentsDescription":"Stel betaalmethoden in","paymentsOverview":"Overzicht","paymentsV2":"Accepteer online betalingen","pillarDropdownCta":"Aan de slag","ping":"Shopify Ping","plus":"Plus","plusPricing":"Prijzen van Plus","podcasts":"Podcasts","pointOfSale":"Point of Sale","pointOfSaleDescription":"Point of sale (POS)","pointOfSaleV2":"Verkoop persoonlijk","popularTopics":"Populaire onderwerpen","pos":"Shopify POS","posPricing":"Prijzen van POS","posSystemSmallBusiness":"POS voor kleine bedrijven","posMultiStore":"POS voor meerdere winkels","posInventorySystem":"POS voorraadsysteem","posAndroid":"Android POS","posIpad":"iPad POS","posApp":"POS-app","posSoftware":"POS-software","pricing":"Prijzen","pricingOverview":"Prijzenoverzicht","productSourcing":"Productinkoop","productSourcingDescription":"Zoek producten om te verkopen","productsToSell":"Producten om te verkopen","qrCodeGenerator":"QR-codegenerator","rakuten":"Rakuten","research":"Research","resources":"Bronnen","retail":"POS voor retail","retailDescription":"Verkoop op winkellocaties, pop-ups en elders","salesChannels":"Verkoopkanalen","salesChannelsDescription":"Bereik miljoenen klanten en stimuleer de verkoop","salesChannelsDescriptionV2":"Kanalen voor social media en marktplaatsen","salesChannelsV2":"Verkoop op meerdere kanalen","segmentation":"Klantgroepen","sell":"Verkoop","sellEverywhere":"Verkoop overal","sellOnline":"Verkoop online","sellOnlineDescription":"Laat je bedrijf online groeien","sellYourProducts":"Verkoop je producten","sellYourProductsDescription":"Verkoop online of persoonlijk","shipping":"Verzending","shippingDescription":"Handel bestellingen sneller af","shippingDescriptionV2":"Shopify Shipping","shippingV2":"Verzend bestellingen sneller","inventoryDescription":"Voorraadbeheer","shop":"Shop","shopPay":"Shop Pay","shopifyBlog":"Shopify-blog","shopifyBlogDescription":"Tips voor bedrijfsstrategie","shopifyCaseStudies":"Casestudy's","shopifyCaseStudiesDescription":"Leer van succesvolle merchants","shopifyComparison":"Vergelijking Shopify","shopifyComparisonDescription":"Vergelijking met andere platforms","shopifyMigration":"Migreer naar Shopify","shopifyMigrationDescription":"Checklists, gidsen en tools voor migratie","shopifyDevelopers":"Shopify-ontwikkelaars","shopifyDevelopersDescription":"Bouw met krachtige Shopify-APIs","shopifyEditions":"Shopify Editions","shopifyEditionsDescription":"Nieuwe, innovatieve Shopify-producten","shopifyEmail":"Maak je klanten warm","shopifyEmailDescription":"Shopify Email","shopifyFinance":"Shopify Financiën","shopifyGold":"Enterprise","shopifyOnlineStore":"Shopify-webshop","shopifyPlus":"Enterprise","shopifyPlusDescription":"Een commerce-oplossing voor groeiende digitale merken","shopifyPointOfSale":"Shopify Point of Sale","shopifySite":"shopify.nl","shopifyVsBigCommerce":"Shopify vs. BigCommerce","shopifyVsSalesforce":"Shopify vs. Salesforce","shopifyVsSquare":"Shopify vs. Square","signup":"Aanmelden","social":"Social media","socialDescription":"Integraties met social media","socialMediaStrategy":"Social media-strategie","socialMediaStrategyDescription":"Verkoop via social media","socialV2":"Promoot op social media","solutions":"Oplossingen","staffManagement":"Personeelsbeheer","start":"Start","startYourBusiness":"Je eigen bedrijf starten","startYourBusinessDescription":"Bouw je merk op","stockPhotography":"Stockfotografie","storeSetup":"Winkel instellen","storeSetupDescription":"Gebruik de mogelijkheden van Shopify en begin met verkopen","storeThemes":"Winkelthema's","storeThemesDescription":"Personaliseer je webshop","successStories":"Succesverhalen","tax":"Belasting","termLoans":"Termijnleningen","themeStore":"Theme Store","themes":"Thema's","tiktok":"TikTok","upgradeToPlus":"Upgraden naar Plus","videos":"Video's","walmart":"Walmart Marketplace","waysToSell":"Manieren om te verkopen","webAddress":"Domeinnaam","websiteBuilder":"Websitebouwer","whatIsShopify":"Wat is Shopify?","whatIsShopifyDescription":"Zo werkt ons handelsplatform","whatsNew":"Wat is er nieuw?","youtube":"YouTube"},"footer":{"about":"Over ons","aboutShopify":"Over Shopify","accessibility":"Toegankelijkheid","affiliateProgram":"Affiliate-programma","affiliates":"Affiliates","apiDocs":"API-documentatie","appDemo":"App-demo","appDeveloperProgram":"App-ontwikkelaars","appStore":"App Store","ar":"Shopify AR","blog":"Blog","blogTopics":"Blogonderwerpen","brand":"Merk","buildBlack":"Build Black","buildNative":"Build Native","businessNameGenerator":"Bedrijfsnaamgenerator ","burst":"Gratis stockfoto's","buyButton":"Koopknop","capital":"Capital","careers":"Vacatures","commerceComponents":"Commerce Components","company":"Bedrijf","companyInfo":"Bedrijfsinfo","contact":"Contact","contactShopify":"Neem contact op met Shopify","countrySelect":"Wijzig je land of regio","countrySelectHeading":"Land/regio","devDegree":"Dev Degree","developers":"Ontwikkelaars","documentation":"Shopify-helpcentrum","domainNames":"Domeinnamen","domains":"Domeinen","dropshipping":"Dropshippingbedrijf","ecommerce":"Webshop","ecommerceHosting":"E-commercehosting","ecommerceSoftware":"E-commercesoftware","economicGrowth":"Economische groei","email":"E‑mail","examples":"Voorbeelden","experts":"Shopify Partners","featureTour":"Websitebouwer","features":"Functies","forums":"Shopify Community","fulfillment":"Fulfilment","gaming":"Gaming","globalImpact":"Global Impact","hardware":"Hardware","hatchful":"Hatchful","heading":"Meer ressources","helpCenter":"Helpcentrum","hireAnExpert":"Een partner inhuren","investors":"Investeerders","leadership":"Leiderschap","legal":"Juridisch","linkpop":"Linkpop","logoGenerator":"Logomaker","managePrivacy":"Beheer privacy","merchantSupport":"Ondersteuning voor merchants","mobileCommerce":"Mobiele commerce","onlineStore":"Ecommerce Website","onlineStoreBuilder":"Webshopbouwer","partnerProgram":"Partner Program","partners":"Partners","payments":"Betalingen","phoneNumber":"1-888-329-0139","platform":"Platform","pointOfSale":"Point of Sale","posFeatures":"Functies","posSoftware":"POS-software","pressAndMedia":"Pers en media","pressReleases":"Persberichten","privacyChoices":"Privacykeuzes","privacyPolicy":"Privacybeleid","products":"Producten","research":"Research","resources":"Ondersteuning","sellInStore":"Point of Sale","sellOnline":"Online verkopen","sellOnlineTour":"Online retail","serviceStatus":"Servicestatus","setUp":"Installatie","sfn":"Shopify Fulfillment Network","shipping":"Verzending","shop":"Shop","shopPay":"Shop Pay","shopify":"Shopify","shopifyAcademy":"Shopify Academy","shopifyEvents":"Shopify Events","shopifyExperts":"Shopify Partners","shopifyForEnterprise":"Shopify voor ondernemingen","shopifyGold":"Enterprise","shopifyLite":"Shopify Lite","shopifyPlus":"Shopify Plus","shoppingCart":"Winkelwagen","sitemap":"Sitemap","social":"Social","socialImpact":"Social impact","solutions":"Oplossingen","storeDesign":"Thema's","storeThemes":"Winkelthema's","support":"24/7 ondersteuning","supportLimited":"Klantenservice","sustainability":"Duurzaamheid","termsOfService":"Servicevoorwaarden","themeStore":"Theme Store","themeSupport":"Thema-ondersteuning","themes":"Thema's","tools":"Gratis tools","topics":"Onderwerpen","trustSealsAccessibilityText":"Je kunt Shopify met een gerust hart gebruiken. Ons platform is beoordeeld en gecertificeerd door:","video":"Video","videoTutorials":"Videohandleidingen"}}}},"pricing":{"annualDiscountPercentage":25,"basicAnnualPrice":"\u003cspan\u003e$29.00\u003c/span\u003e","googleCountryOffer":"$600 SGD","minimumMonthlyPrice":"$7","minimumMonthlyPriceCurrency":"SGD","paidTrialAmount":"$1","paidTrialMonths":3,"posProPriceUsd":"$89","posRetailLocations":"1,000","promoAmount":{"amount":1,"currencyCode":"SGD","currencySymbol":"$"},"signupTypes":["paid_trial_experience"],"trialLength":3,"usd":"USD"}},"root":null},"actionData":null,"errors":null}};</script><script type="module" async="">; import * as route0 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-DQv_F4qc.js"; import * as route1 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-Bmm5Prh7.js"; import * as route2 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-MyLcOlK7.js"; window.__remixManifest = { "entry": { "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CTuCHl1M.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js" ], "css": [] }, "routes": { "root": { "id": "root", "path": "", "hasAction": false, "hasLoader": false, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": true, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-DQv_F4qc.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-DRtheyQB.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-R5SMpisq.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-CoZWJUIT.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-C0CkZO0H.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SideBySide-B2CGrCyT.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-DvJRVFNr.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-BLkLHBRd.js" ], "css": [] }, "pages/shopify.com/($locale)~~layout": { "id": "pages/shopify.com/($locale)~~layout", "parentId": "root", "path": ":locale?", "hasAction": false, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-Bmm5Prh7.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-DRtheyQB.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-DvJRVFNr.js" ], "css": [] }, "pages/shopify.com/($locale)/blog/$article": { "id": "pages/shopify.com/($locale)/blog/$article", "parentId": "pages/shopify.com/($locale)~~layout", "path": "blog/:article", "hasAction": false, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-MyLcOlK7.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-DRtheyQB.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-R5SMpisq.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-CNon358d.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/XIcon.svg-BsjI1VIY.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-BXpU7Ohi.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-BLkLHBRd.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-rnC4VxOd.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-CdLlm0ke.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-9bBiSrGF.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-C0CkZO0H.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-Dqn2JlFF.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/partnersHelpers-BlRjfC34.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BaseInput-XCX4TVlN.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-B349-7_a.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/meta-B5XuLiPm.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Article-BRKyuxNc.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-BeIpR_Hw.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-B6PaKAwm.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-CVi-O1N9.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-PwjvKJBO.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Link-B8ft18J3.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-CoZWJUIT.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-mLKFuOrx.js" ], "css": [] }, "pages/shopify.com/($locale)/blog": { "id": "pages/shopify.com/($locale)/blog", "parentId": "pages/shopify.com/($locale)~~layout", "path": "blog", "hasAction": true, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-BckwffP_.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-DRtheyQB.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-R5SMpisq.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-CNon358d.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/XIcon.svg-BsjI1VIY.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-BXpU7Ohi.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-CdLlm0ke.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-BLkLHBRd.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-rnC4VxOd.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-9bBiSrGF.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-B349-7_a.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Hero-DPGyVOoy.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-B6PaKAwm.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-D3D_uGkP.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-BeIpR_Hw.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ThreePane-B_x9RJ7J.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SimpleSectionsIndex-CRLOWoE6.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-CVi-O1N9.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-PwjvKJBO.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js" ], "css": [] } }, "url": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/manifest-2305599e.js", "version": "2305599e" }; window.__remixRouteModules = {"root":route0,"pages/shopify.com/($locale)~~layout":route1,"pages/shopify.com/($locale)/blog/$article":route2}; import("https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CTuCHl1M.js");</script></body></html>