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je bedrijf online groeien</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop op meerdere kanalen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bereik miljoenen klanten en stimuleer de verkoop</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop persoonlijk<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop wereldwijd<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Internationaal verkopen</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop direct en als groothandel<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (b2b)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accepteer online betalingen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Stel betaalmethoden in</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Markt" class="font-bold text-t7 inline-block">Markt</span></div><ul class="pb-2" aria-labelledby="subNavItem-Markt"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Je bedrijf promoten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bereik en behoud klanten</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Promoot op social media<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Integraties met social media</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat met klanten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Maak je klanten warm<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ken je doelgroep<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verzamel klantinzichten</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Beheer" class="font-bold text-t7 inline-block">Beheer</span></div><ul class="pb-2" aria-labelledby="subNavItem-Beheer"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Beheer je bedrijf<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Volg verkopen, bestellingen en analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Houd de prestaties bij<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics en rapportage</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Beheer je voorraad en bestellingen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Voorraad- en bestellingenbeheer</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automatiseer je bedrijf<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Externe bron: Shopify-ontwikkelaars . Bouw met krachtige Shopify-APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify-ontwikkelaars<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bouw met krachtige Shopify-APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/nl/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Een commerce-oplossing voor groeiende digitale merken</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/nl/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">Alle producten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verken alle producten en functies van Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/nl/pricing">Prijzen</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Bronnen-toggle-open" aria-controls="BronnenDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Bronnen</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="BronnenDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Hulp en ondersteuning" class="font-bold text-t7 inline-block">Hulp en ondersteuning</span></div><ul class="pb-2" aria-labelledby="subNavItem-Hulp en ondersteuning"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/nl/" aria-label="Externe bron: Hulp en ondersteuning . 24/7 ondersteuning"><div class="text-base font-medium"><span class="inline-block arrow-animation">Hulp en ondersteuning<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">24/7 ondersteuning</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify-blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tips voor bedrijfsstrategie</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Populaire onderwerpen" class="font-bold text-t7 inline-block">Populaire onderwerpen</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Populaire onderwerpen"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/wat-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Wat is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Zo werkt ons handelsplatform</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/naamsbekendheid-bouw-eigen-merk"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bouw je merk helemaal op</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/webshop-seo-beginners"><div class="text-base font-medium"><span class="inline-block arrow-animation">SEO voor e-commerce<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verbeter je score in zoekresultaten</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/social-media-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media-strategie<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verkoop via social media</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essentiële tools" class="font-bold text-t7 inline-block">Essentiële tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essentiële tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logomaker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Externe bron: Stockfotografie ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stockfotografie<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/handleiding-ondernemingsplan-schrijven"><div class="text-base font-medium"><span class="inline-block arrow-animation">Template voor een ondernemingsplan<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="Externe bron: Link-in-bio-tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link-in-bio-tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR-codegenerator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/nl/login?ui_locales=nl" data-component-name="login">Inloggen</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwebshop-complete-stappenplan&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">Gratis proefperiode starten</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwebshop-complete-stappenplan&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="Externe bron: Gratis proefperiode starten">Gratis proefperiode starten</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div data-component-name="secondary-navigation" class="flex items-center gap-x-8 w-full h-14 sm:h-global-header text-black"><a class="absolute left-0 top-1/2 -translate-y-1/2 transform-opacity will-change-opacity duration-200 z-20 opacity-0 pointer-events-none" href="/nl/" data-component-name="logo-home"><svg viewBox="0 0 32 36" role="img" aria-labelledby="ShoppingBagOnlyLogoTitle" class="w-8 h-9"><title id="ShoppingBagOnlyLogoTitle">Shopify</title><path fill="#95BF47" d="M27.1851 6.83166C27.1598 6.65519 27.0079 6.55435 26.8813 6.55435C26.7548 6.55435 24.2489 6.50393 24.2489 6.50393C24.2489 6.50393 22.148 4.48717 21.9455 4.26028C21.743 4.0586 21.338 4.10902 21.1861 4.15944C21.1861 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class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">Begin vandaag nog met verkopen op Shopify</p><p class="richtext max-w-[680px] text-sm mb-4">Start vandaag nog je gratis proefperiode bij Shopify en gebruik vervolgens deze hulpmiddelen om je te begeleiden in elke stap van het proces.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwebshop-complete-stappenplan&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Gratis proefperiode starten</a><a href="/nl/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">Meer informatie</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/nl/blog/webshop-complete-stappenplan"/><meta itemProp="dateModified" content="2024-10-08T18:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/nl/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" class="no-underline hover:text-link-light-hover topic-link">Product Ideeën & Webshop Beginnen</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Een webshop starten in 2025: 10 stappen</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Webshops schieten als paddenstoelen uit de grond, maar misschien denk jij wel dat het te moeilijk is. Maar met je juiste tools kun je binnen no-time beginnen met verkopen. Ongeacht of je jouw eerste webshop start of een e-commerce expert bent, een webshop maken is het beste wat je kunt doen om je klanten te bereiken!</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> door <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/nl/blog/authors/shopify-redactie" class="no-underline" itemProp="url"><span itemProp="name">Shopify Redactie</span></a></span></div><div class="text-body-sm text-shade-50">Laatst bijgewerkt <time>8 okt 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/Een_webshop_starten_in_2024_10_stappen_-_featured.png?v=1728433757&originalWidth=1848&originalHeight=782" alt="Twee browservensters illustreren hoe je een online winkel start. Bovenaan zie je een e-commercewinkel met een zwevende cursor" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/Een_webshop_starten_in_2024_10_stappen_-_featured.png?v=1728433757&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/Een_webshop_starten_in_2024_10_stappen_-_featured.png?v=1728433757&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/Een_webshop_starten_in_2024_10_stappen_-_featured.png?v=1728433757&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/Een_webshop_starten_in_2024_10_stappen_-_featured.png?v=1728433757&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/Een_webshop_starten_in_2024_10_stappen_-_featured.png?v=1728433757&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/Een_webshop_starten_in_2024_10_stappen_-_featured.png?v=1728433757&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/Een_webshop_starten_in_2024_10_stappen_-_featured.png?v=1728433757&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/Een_webshop_starten_in_2024_10_stappen_-_featured.png?v=1728433757&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/Een_webshop_starten_in_2024_10_stappen_-_featured.png?v=1728433757&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Begin vandaag nog een onlinebedrijf.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">Helemaal gratis.</p><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwebshop-complete-stappenplan&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">Gratis proefperiode starten<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Een webshop starten kan overweldigend zijn en is hard werken. Volg dit 10-stappenplan en begin vandaag nog met verkopen!</p> <p>Webshops schieten als paddenstoelen uit de grond, maar misschien denk jij wel dat het te moeilijk is. Maar met je juiste tools kun je binnen no-time beginnen met verkopen. Ongeacht of je jouw eerste webshop start of een e-commerce expert bent, een webshop maken is het beste wat je kunt doen om je klanten te bereiken!</p> <p>Hoe start je een webshop?</p><div id="text-cta" class="hidden lg:block"></div> <h2><strong>Vind jouw doelgroep</strong></h2> <div style="text-align: left;"><img style="float: none;" alt="" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/Doelgroep.png?v=1728434029"></div> <p>Een <a href="/nl/blog/doelgroepanalyse">doelgroep</a> is een groep mensen die geneigd is om interesse te tonen in jouw merk, winkel en producten. Dit is tevens de groep waar jij je met je webshop op zal gaan focussen.</p> <p>Maar waar vind je jouw doelgroep? Waar houden je klanten van en wat zoeken zij in een webshop of product? Heel veel strategische keuzes voor jouw bedrijf zijn gebaseerd op je doelgroep, en juist daarom is het belangrijk om te beginnen met het doen van onderzoek. Als je jouw website afstemt op jouw ideale klant, is de kans groter dat ze jou vinden én iets bij je kopen.</p> <p>Je kunt jouw doelgroep op elk mogelijk kenmerk baseren, maar er zijn drie kernelementen waar je rekening mee moet houden:</p> <ul> <li> <strong>Demografie</strong>: leeftijd, geslacht en gender, beroep, opleiding, inkomen et cetera.</li> <li> <strong>Locatie</strong>: lokaal, Nederland, internationaal.</li> <li> <strong>Interesses</strong>: hobby’s, normen en waarden, leefstijl en andere klantvoorkeuren.</li> </ul> <p>Als je dit met elkaar combineert, krijg je een persona — een fictief profiel gebaseerd op de kenmerken van je ideale klant. Zo’n persona is een handig hulpmiddel om in gedachten te houden wanneer je jouw website, productbeschrijvingen en advertenties maakt.</p> <h3><strong>Bepaal je niche</strong></h3> <p>Als je een nieuwe webshop opent, krijg je te maken met een hele hoop concurrentie die allemaal de aandacht van jouw doelgroep probeert te trekken. Klinkt zorgwekkend, maar er is een manier om aan je concurrentie voorbij te gaan: het <a href="/nl/blog/vind-je-niche">kiezen van een niche</a>.</p> <p>Niches zijn specifieke segmenten binnen een doelgroep met een bepaalde behoefte of interesse. Hardloopschoenen zijn een goed voorbeeld van een niche binnen de schoenenbranche, terwijl wandelschoenen weer een heel ander type klant aan zal trekken. Maar daar stopt het niet. Je kunt steeds een laag dieper gaan zolang er vraag is naar een type product, zoals waterdichte wandelschoenen, sneeuwschoenen enzovoorts.</p> <p>Als jij je wilt vestigen in een verzadigde markt, is het dus bijna essentieel om je niche te verfijnen tot je een doelgroep tegenkomt die nog op zoek is naar geschikte webshops en producten.</p> <h2><strong>Kies een product voor je webshop</strong></h2> <div style="text-align: left;"><img style="float: none;" alt="" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/Voorraad_inkopen.png?v=1728434029" loading="lazy"></div> <p>Een van de grootste uitdagingen voor ondernemers is het vinden van een winstgevend product. Als je al weet wie jouw doelgroep is, werkt dit in je voordeel. Het internet, inclusief social media, staat vol met aanwijzingen over waar jouw toekomstige klant naar op zoek is. Dit kan je helpen om <a href="/nl/blog/11-productsourcing-apps">producten te vinden</a> die jouw doelgroep absoluut niet kan weerstaan.</p> <p>Zo ontdek je producten die nog wel eens jouw volgende bestseller kunnen worden:</p> <ul> <li>Informeer bij vrienden, familie, collega’s of andere mensen in je netwerk waar zij nou écht op zitten te wachten. </li> </ul> <ul> <li>Ga in gesprek met hobbyisten en fans om erachter te komen waar ze enthousiast van worden en waar hun uitdagingen zitten.</li> <li>Maak gebruik van je eigen interesses en hobby’s om te bepalen welke producten aan zouden slaan binnen soortgelijke doelgroepen.</li> <li>Houd de laatste <a href="https://trends.google.nl/trends/" rel="nofollow noopener noreferrer" target="_blank">trends</a> in de gaten en voorspel de volgende hype.</li> <li>Analyseer <a href="/nl/blog/marketplace">marketplace</a> statistieken om te ontdekken welke <a href="/nl/blog/bestverkochte-producten-voor-webshops">populaire producten</a> de afgelopen jaren goed presteerden en op dit moment goed in de markt staan.</li> </ul> <p>Als je eenmaal een idee hebt van welk type product je wilt verkopen, is het tijd om deze in te kopen. Dat kun je op verschillende manieren doen:</p> <ul> <li> <strong>Maak ze zelf</strong>: Als je een beetje creatief bent, kun je beginnen met het verkopen van <a href="/nl/blog/zelf-dingen-maken-om-te-verkopen">zelfgemaakte producten</a>. Dit kan klanten aantrekken die op zoek zijn naar unieke, custom of luxe items.</li> <li> <strong>Groothandels</strong>: Producten inkopen bij een <a href="/nl/blog/leverancier-vinden">groothandel</a> geeft je de regie over je inventaris en zorgt voor een stabiele voorraad.</li> <li> <strong>Fabricage en productie</strong>: Werk samen met een fabriek of leverancier om producten te produceren. Dit kun je doen met <a href="/nl/blog/white-label-producten">white label producten</a> – bestaande producten die merken onder hun eigen naam mogen verkopen — of <a href="/nl/blog/private-label">private label producten</a> die exclusief door jou verkocht mogen worden.</li> <li> <strong>Print-on-demand</strong>: Met een <a href="/nl/blog/print-on-demand">print-on-demand service</a> kun je jouw designs en prints op verschillende producten laten drukken, terwijl de bedrijven achter deze service de productie en verzending regelen.</li> <li> <a href="/nl/blog/wat-is-dropshipping"><strong>Dropshipping</strong></a>: Verkoop verschillende producten zonder dat jij je zorgen hoeft te maken over de productie, inkoop of verzending. Je ontvangt de bestelling, stuurt deze door naar een <a href="/nl/blog/dropshipping-leveranciers">dropshipping leverancier</a> en zij regelen de rest. Er zijn zelfs een aantal handige <a href="https://apps.shopify.com/categories/finding-products-sourcing-options-dropshipping?locale=nl">Dropshipping Shopify Apps</a> waarmee je dit kunt automatiseren.</li> </ul> <h2><strong>Kies een e-commerce platform</strong></h2> <div style="text-align: left;"> <figure><img class="border block--bordered" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/dawnshopifytheme.jpg?v=1728434214" alt="Het Dawn Shopify-thema wordt bewerkt met behulp van de Shopify-winkelbouwer" style="float: none;" data-mce-style="float: none;" loading="lazy"> <figcaption>Het <a href="https://themes.shopify.com/themes/dawn/styles/default?locale=nl&surface_detail=small-inventory&surface_inter_position=12&surface_intra_position=2&surface_type=home">Dawn thema</a> op Shopify</figcaption> </figure> </div> <p>Een webshop starten kan niet zonder een <a href="/nl/blog/ecommerce-platforms">e-commerce platform</a>, want dat is waar je jouw webshop bouwt en bijhoudt. Het is de machinekamer van je bedrijf waar je je website in de gaten houdt, nieuwe producten uploadt en bestellingen verwerkt. </p> <p>Dit zijn enkele populaire e-commerce platforms:</p> <ul> <li><a href="/nl/start">Shopify</a></li> <li>Wix</li> <li>WooCommerce</li> <li>BigCommerce</li> </ul> <p>Vergelijk de verschillende e-commerce partijen om de beste match voor jou en je bedrijf te vinden.</p> <p>De meeste platforms hebben een geïntegreerde websitebouwer waarmee je een digitale etalage kunt maken, oftewel jouw webshop. Dit doe je (meestal) door de gewenste blokken en features naar de juiste plek te slepen. Hierdoor hoef je niet aan te modderen met ingewikkelde codes en kun je jouw webshop binnen no-time starten. Wanneer je begint met vergelijken, is het verstandig om op deze dingen te letten:</p> <ul> <li> <strong>Gebruiksvriendelijkheid</strong>: Het bouwen van jouw webshop zou makkelijk en intuïtief moeten zijn.</li> <li> <strong>Design mogelijkheden</strong>: Kies voor een platform met breed assortiment aan <a href="https://themes.shopify.com?locale=nl">gratis en betaalde thema’s</a> voor jouw branche of niche.</li> <li> <strong>AI-functionaliteiten</strong>: Features zoals <a href="/nl/magic">Shopify Magic</a> kunnen je helpen om content creatie te versnellen en verbeteren.</li> <li> <strong>Groeipotentieel</strong>: Verdiep je in de mogelijkheden zoals het toelaten van eigen code of webdesigns voor wanneer jouw webshop uit zijn schoenen groeit.</li> <li> <strong>Gratis proefperiode</strong>: Een <a href="https://accounts.shopify.com/signup?rid=42cb8bb4-ae21-436e-b7d4-2ceee3532978">gratis proefperiode</a> is altijd goed om kennis te maken met een platform en websitebouwer zonder dat je ergens aan vastzit.</li> </ul> <h3><strong>Kijk verder dan alleen de webshop</strong></h3> <p>Websitebouwers zijn slechts één onderdeel van een webshop. Afhankelijk van welke aanbieder je kiest, komen er ook een aantal andere belangrijke zaken kijken bij het starten van een webshop, zoals:</p> <ul> <li><a href="/nl/blog/wat-is-hosting">Webhosting</a></li> <li>Analyses van je winkeldata: o.a. zichtbaarheid, omzet en klantgedrag</li> <li>Verpakking en <a href="/nl/blog/webshop-verzending">verzending</a> </li> <li><a href="/nl/blog/topics/marketing">Marketing</a></li> <li>Fysieke locaties</li> </ul> <p>Denk alvast goed na over de toekomst van je bedrijf wanneer je op zoek gaat naar het juiste e-commerce platform. Misschien heb je sommige features nu nog niet nodig, maar dat betekent niet dat ze in de toekomst niet van pas kunnen komen. Door vooruit te denken, voorkom je dat je later van platform moet wisselen.</p> <h2><strong>Bouw je merk</strong></h2> <div style="text-align: left;"> <figure><img style="float: none;" alt="" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/I.AM.caps_Webshop_starten.png?v=1728434029" loading="lazy"> <figcaption>De branding van <a href="https://nl.iamcaps.store/" rel="nofollow noopener noreferrer" target="_blank">I.AM.CAPS</a> is altijd consistent, on- en offline. Hun webshop, verpakkingen en marketing sluiten allemaal op elkaar aan.</figcaption> </figure> </div> <p>Een sterk merk kenmerkt zich door een consistente en professionele uitstraling, maar voordat je daar eenmaal bent moet je eerst nadenken over je <a href="/nl/blog/brand-storytelling">branding en merkverhaal</a>. En nee, dat gaat niet alleen over het logo of kleurenschema dat je gebruikt, maar over de hele identiteit die je overal in terug zou moeten zien: je website, afbeeldingen, social media en ga zo maar door.</p> <p>Denk na over deze onmisbare bouwstenen voordat je jouw webshop start:</p> <h3><strong>De missie en visie van je bedrijf</strong></h3> <p>Tegenwoordig hechten klanten niet alleen waarde aan je product, maar ook aan je merk en waar het voor staat. Daarom is het belangrijk om tot in de puntjes uit te denken wie je gaat helpen, welk probleem je gaat oplossen en hoe jij je onderscheidt van je concurrenten door middel van <a href="/nl/blog/unique-selling-proposition">unique selling points (USP’s)</a>. Deze elementen laat je vervolgens niet alleen terugkomen in de uitstraling van je website, marketing en socials, maar ook in je teksten met een eigen tone of voice.</p> <h3><strong>Webshopnaam</strong></h3> <p>Je <a href="/nl/blog/naam-voor-webshop-kiezen">webshopnaam</a> is vaak het eerste punt van herkenning voor potentiële klanten. Des te meer reden om goed na te denken over de naam van je bedrijf, merk of webshop. Misschien wil je beginnen onder je eigen naam, een beschrijvende term of heb je nog helemaal geen idee hoe je jouw webshop moet noemen. Als je inspiratie nodig hebt, kun je een <a href="/nl/hulpmiddelen/bedrijfsnaam-generator">bedrijfsnaamgenerator</a> gebruiken om je op weg te helpen.</p> <h3><strong>Logo</strong></h3> <p><a href="/nl/blog/een-logo-ontwerpen-IN-7-stappen">Een logo</a> is het visitekaartje van je merk, en die draag je natuurlijk uit over allerlei verschillende on- en offline kanalen. Goede logo’s worden onthouden, maar slechte logo’s niet. Zorg er dus voor dat je logo bij je merk past en je doelgroep aanspreekt.</p> <h3><strong>Lifestyle- en productfotografie</strong></h3> <p>Foto’s ondersteunen je producten door de kenmerken en kwaliteit te showcasen. Maar ze kunnen ook een gevoel overbrengen waardoor je klanten kunnen zien hoe jouw product aansluit op hun leven. Goede lifestyle- en <a href="/nl/blog/productfotografie-de-perfecte-opstelling">productfotografie</a> zijn daarom een must voor elke goede webshop.</p> <p>Tegenwoordig kun je dit makkelijk zelf doen met behulp van je smartphone camera. Deze kun je vervolgens <a href="https://help.shopify.com/nl/manual/shopify-admin/productivity-tools/shopify-magic/media-generation">bewerken met AI</a> zodat je foto’s en achtergronden altijd aansluiten bij je merk. Natuurlijk kun je ook kiezen voor professionele fotografie, maar daar hangt een aanzienlijk kostenplaatje aan.</p> <h2><strong>Inschrijven bij de KVK</strong></h2> <p>Als je een webshop wilt starten, moet je je vrijwel altijd <a href="https://www.kvk.nl/inschrijven/" rel="nofollow noopener noreferrer" target="_blank">inschrijven bij de Kamer van Koophandel</a>. Dit doe je niet alleen voor jezelf en voor de Belastingdienst, maar ook om het vertrouwen van je klanten te winnen. Zij kunnen jouw bedrijf namelijk opzoeken in het <a href="https://www.kvk.nl/zoeken/" rel="nofollow noopener noreferrer" target="_blank">KVK-register</a> en daarnaast is het ook verplicht om jouw KVK-nummer op je website te tonen — samen met een aantal <a href="https://ondernemersplein.kvk.nl/regels-voor-bedrijfscorrespondentie/#:~:text=Verplichte%20gegevens%20op%20uw%20website,-U%20moet%20duidelijk&text=U%20moet%20op%20uw%20website,KVK%2Dnummer" rel="nofollow noopener noreferrer" target="_blank">andere gegevens</a>.</p> <p>Tijdens de inschrijving moet je ook de <a href="/nl/blog/eenmanszaak">rechtsvorm</a> van je bedrijf kiezen, van eenmanszaak (ZZP) tot besloten vennootschappen (BV’s). Denk goed na over welke rechtsvorm het beste bij jouw bedrijf past.</p> <p>Naast een KVK-nummer heb je mogelijk ook een aantal andere zaken nodig:</p> <ul> <li>BTW-nummer en OB-nummer van de Belastingdienst</li> <li>Patenten of octrooien om je merk en/of producten te beschermen</li> </ul> <h2><strong>Bouw je webshop</strong></h2> <div style="text-align: left;"> <figure><img class="border block--bordered" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/PinkGellac_Webshop_Starten.png?v=1728434029" alt="" style="float: none;" data-mce-style="float: none;" loading="lazy"> <figcaption><a href="https://pinkgellac.com/nl" rel="nofollow noopener noreferrer" target="_blank">Pink Gellac</a> gebruikt een simpele achtergrond om zowel de kleur als herkenbare verpakking centraal te zetten.</figcaption> </figure> </div> <p>Als je een doelgroep hebt gekozen, producten hebt ingekocht en je merk hebt ontwikkeld, wordt het tijd om alles te bundelen tot een geheel: jouw eigen webshop.</p> <h3><strong>De basis</strong></h3> <p>Begin met het invoeren van de belangrijkste informatie die opgevraagd wordt door het door jou gekozen e-commerce platform:</p> <ul> <li> <strong>Domein</strong>: Als je nog geen hebt, moet je eerst een <a href="/nl/blog/kies-domeinnaam">domeinnaam kiezen</a> die past bij je merknaam. Controleer ook even of je <a href="/nl/domeinen/domeinnaam-checken">domeinnaam nog beschikbaar is</a>.</li> <li> <strong>Thema</strong>: Kies een <a href="/nl/blog/website-templates">thema of template</a> dat bij jouw merk en idee past, mits jouw platform gebruikt maakt van vaste lay-outs.</li> <li> <strong>Navigatie</strong>: Maak een menu waarmee jouw klanten naar belangrijke pagina’s kunnen bewegen. Dit hoeft niet alleen een hoofdmenu te zijn, want je kunt deze links ook in de footer of sidebar verwerken. Heb je een grote website? Voeg dan ook een zoekbalk toe.</li> <li> <strong>Logo</strong>: Plaats je logo op verschillende plekken binnen je webshop (en vergeet je <a href="https://help.shopify.com/nl/manual/online-store/images/add-favicon">favicon</a> niet!).</li> <li> <strong>Design</strong>: Kleuren en lettertypes kunnen je merk maken of breken. Stel deze in op basis van je uitgedachte merkverhaal. Maak wel altijd gebruik van contrasterende kleuren zodat je tekst niet verdwijnt in de kleur van je achtergrond of buttons. Gebruik websites zoals <a href="https://coolors.co/" rel="nofollow noopener noreferrer" target="_blank">Coolors</a> om je kleurenpallet te bepalen.</li> </ul> <h3><strong>Voeg je eerste producten toe</strong></h3> <p>Vind de “product toevoegen” knop in het door jou gekozen e-commerce platform om je foto’s, beschrijving en andere details van je product te uploaden. </p> <p>Product titels en -beschrijvingen laten aan je klant weten wat het product is en wat ze eraan hebben. Maar ook zoekmachines zoals Google gebruiken deze elementen om je product te identificeren en indexeren. Doordachte en goed geschreven teksten kunnen jouw product dan ook maken of breken.</p> <h4><strong>Productbeschrijvingen</strong></h4> <p>Productbeschrijvingen geven je de kans om vrij direct met je doelgroep te ‘praten’. Hier kun je hen vertellen wat het product is, wat het doet en waarom zij dit écht nodig hebben. En dat doe je allemaal in een herkenbare stem: je tone of voice. Houd hier rekening mee als je aan de slag gaat met jouw productbeschrijvingen:</p> <ul> <li>Onthoud tegen wie je praat en hou rekening met hun taalniveau en spreektaal.</li> <li>Highlight de belangrijkste voordelen door middel van iconen, bullet points of illustraties.</li> <li>Voorkom vragen door de oren en ogen van je klant te spelen, oftewel beschrijf zoveel mogelijk.</li> </ul> <h4><strong>Foto’s en andere media</strong></h4> <p>Upload goede product foto’s in een consistente stijl en beeldverhouding zodat je assortiment altijd een samenhangend geheel blijft. Naast foto’s kun je jouw producten ook verrijken met video’s, animaties of 3D-modellen.</p> <p>De juiste afbeeldingen helpen je klant om in te beelden hoe het is om jouw product in handen te hebben. Hier kun je niet alleen productfotografie voor gebruiken, want je kunt dit ook mengen met lifestyle fotografie om nóg meer gevoel te creëren bij je product.</p> <p>In de afbeelding hierboven zie je hoe <a href="https://pinkgellac.com/nl" rel="nofollow noopener noreferrer" target="_blank">Pink Gellac</a> hun producten tentoonstelt op een simpele, blanco achtergrond met daarop een druppel nagellak in de bijbehorende kleur. Abstract en duidelijk, maar wat zegt dit nou over de nagellak? Om vragen of twijfel weg te nemen, maakt de website gebruik van User Generated Content op de productpagina. Hierdoor ziet de klant hoe de lak er ‘in het wild’ uitziet.</p> <p>Voor dit soort productcategorieën, waar ook kleding en sieraden onder vallen, is visuele informatie essentieel. Ga je een webshop beginnen in zo’n categorie? Gebruik dan altijd meerdere foto’s vanuit verschillende hoeken, en showcase de details die snel wegvallen op een foto.</p> <div style="text-align: left;"> <figure><img class="border block--bordered" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/PinkGellac_UGC_Webshop_Starten.png?v=1728434784" alt="" style="float: none;" data-mce-style="float: none;" loading="lazy"> <figcaption>Klantfoto’s (UGC) op de <a href="https://pinkgellac.com/nl/products/199-luscious-red" rel="nofollow noopener noreferrer" target="_blank">productpagina van Pink Gellac</a>.</figcaption> </figure> </div> <h4><strong>Prijs bepalen</strong></h4> <p>De volgende onmisbare stap is om je producten te voorzien van een prijs. Je <a href="/nl/blog/prijsbepaling-in-3-stappen-de-beste-prijs-voor-producten-bepalen">bepaalt de verkoopprijs</a> aan de hand van een aantal factoren: de kostprijs, prijzen van concurrenten en de geschatte waarde van het product. Naarmate je webshop groeit, kun je jouw prijsstrategie aanpassen aan de hand van de prestaties en feedback.</p> <h4><strong>Product informatie</strong></h4> <p>Om je klant zoveel mogelijk informatie te geven over jouw product, heb je meer nodig dan alleen een prijskaartje. Vergeet deze belangrijke details niet:</p> <ul> <li>Productspecificaties (materialen, afmetingen, productieprocessen)</li> <li>Productcategorie (zoals herenkleding of luchtzuiverende planten)</li> <li>Productvariant (hoeveelheid, kleuren, maten)</li> <li>Voorraad details (huidige voorraad, barcodes, SKU’s)</li> <li>Producttags en collecties om je producten te rangschikken voor specifieke doelgroepen of actieperiodes.</li> </ul> <h3><strong>Informatieve pagina’s maken</strong></h3> <p>Naast producten heeft een webshop ook informatieve pagina’s nodig om vertrouwen op te bouwen, je merkverhaal te vertellen, vragen te beantwoorden en om klanten te laten weten hoe ze jou kunnen bereiken.</p> <p>Zorg dat deze pagina’s klaar staan voordat je jouw webshop opent:</p> <ul> <li> <strong>Homepagina</strong>: Ontwerp je homepagina op zo’n manier dat kersverse bezoekers direct kunnen zien wat je verkoopt, maar zorg ook dat terugkerende klanten hier makkelijk hun weg kunnen vervolgen.</li> <li> <strong>Contactpagina</strong>: Je <a href="/nl/blog/contactpagina">contactpagina</a> moet een ingang creëren naar je klantenservice door middel van je contactgegevens, een contactformulier en eventuele opties zoals een <a href="/nl/blog/shopify-chat">live chat</a>.</li> <li> <strong>Over ons-pagina</strong>: Gebruik je <a href="/nl/blog/over-ons-pagina">‘over ons’-pagina</a> om een persoonlijke touch mee te geven aan je klanten. Vul het verhaal over jou en je bedrijf aan met video’s over jezelf, foto’s van het proces en links naar persberichten.</li> <li> <strong>Beleidspagina</strong>: Een pagina met <a href="/nl/blog/algemene-voorwaarden-webshop">verkoopvoorwaarden</a> waarin je afspraken over <a href="/nl/blog/webshop-verzending">verzending</a>, <a href="/nl/blog/retourneren-retour-beleid">retouren</a> en <a href="/nl/hulpmiddelen/beleid-generator">privacy</a> vastlegt. Een helder beleid helpt om het vertrouwen van je klanten te winnen, maar beschermt je ook tegen conflicten en geschillen met klanten.</li> <li> <strong>FAQ-pagina</strong>: Met een <a href="/nl/blog/faq-pagina">veelgestelde vragen pagina</a> beantwoord je de vragen van klanten voordat ze bij je klantenservice terecht komen. Deze vragen kun je ook in productpagina’s of beleidspagina’s verwerken.</li> </ul> <h2><strong>Regel de check-out en verzending</strong></h2> <div style="text-align: left;"><img class="block block--bordered" alt="" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/shopifycheckout.jpg?v=1728435048" loading="lazy"></div> <p>De volgende stap is het instellen van het afrekenproces, want hierdoor kunnen je klanten makkelijk en veilig producten kopen.</p> <p>Om dit te kunnen doen, zul je eerst <a href="/nl/betaalmethodes">betalingsproviders</a> met elkaar moeten vergelijken op basis van de functionaliteiten en transactiekosten. Dit is waar je op moet letten:</p> <ul> <li> <strong>Betaalmethodes</strong>: Laat klanten afrekenen met creditcard, PayPal, Apple Pay, Shop Pay, iDeal en meer.</li> <li> <strong>Winkelvaluta’s</strong>: Met <a href="/nl/betaalmethodes">winkelvaluta’s</a> krijgen klanten uit andere delen van de wereld automatisch de omgerekende prijs te zien.</li> <li> <strong>Transactiekosten</strong>: Vind een aanbieder met transactiekosten die bij jouw bedrijf passen.</li> <li> <strong>Beveiliging</strong>: Stel veiligheidsmaatregelen in om jezelf en je klanten te beschermen.</li> </ul> <h3><strong>Gepersonaliseerde check-out</strong></h3> <p>De meeste e-commerce platforms hebben ingebouwde check-out features. Hiermee kun je de winkelervaring verbeteren dankzij versnelde check-out en gespreid betalen.</p> <p>Verbeter jouw afrekenproces met deze functionaliteiten:</p> <ul> <li> <strong>Versnelde check-out</strong>: Stel Shop Pay in waardoor klanten sneller af kunnen rekenen.</li> </ul> <ul> <li> <strong>Betalen in termijnen</strong>: Biedt gespreid betalen aan voor dure producten om deze betaalbaar te maken voor je klant.</li> <li> <strong>Klantaccounts</strong>: Geef klanten de mogelijkheid om een account aan te maken met hun persoonlijke gegevens om het bestelproces in de toekomst nóg makkelijker te maken.</li> </ul> <ul> <li> <strong>Verplichte informatie</strong>: Kies zelf welke informatie klanten in moeten voeren om de bestelling te voltooien.</li> </ul> <ul> <li> <strong>Kortingscodes en cadeaukaarten</strong>: Verwerk manieren om kortingscodes en cadeaukaarten te verzilveren.</li> <li> <strong>Upsells</strong>: Toon producten tijdens het afrekenproces om je klanten te verleiden om nog meer producten te bestellen, waardoor je de <a href="/nl/blog/cross-selling">gemiddelde orderwaarde</a> verhoogt.</li> </ul> <h4><strong>Verlaten winkelwagens</strong></h4> <p>Nog een manier om je afrekenproces verder te optimaliseren, is om klanten met <a href="https://help.shopify.com/nl/manual/promoting-marketing/create-marketing/abandoned-checkouts">verlaten winkelwagens</a> terug te trekken naar je winkel. </p> <p>Als jouw klanten iets in jouw webshop zien, het in hun digitale mandje leggen en vervolgens de website verlaten, kun je hen een e-mail sturen om ze te herinneren aan de producten die ze interessant vonden. Dit kan handmatig, maar hier zijn ook handige <a href="https://apps.shopify.com/categories/marketing-and-conversion-marketing-abandoned-cart?locale=nl">Shopify Apps</a> voor.</p> <h3><strong>Btw instellen</strong></h3> <p>Als een bedrijf dat producten of diensten verkoopt, moet je <a href="https://community.shopify.com/c/blog/belasting-instellen-op-shopify-leuker-kunnen-we-het-niet-maken/ba-p/2656998">btw</a> in je prijs verwerken en afdragen aan de Belastingdienst. In sommige gevallen hoef je alleen de Nederlandse btw in te stellen, maar als je buiten de EU verkoopt óf meer dan 10.000 euro omzet draait, moet je btw betalen aan land waar je klant zich bevindt. De wetgeving rondom belasting kan complex zijn en regelmatig wijzigen. Zorg dus dat je altijd op de hoogte bent van de wet- en regelgeving — of huur een boekhouder in die dit voor je regelt.</p> <p>Stel je btw-regels in op je <a href="/admin/dashboards">Shopify Dashboard</a> onder “Douanerechten en belastingen”. </p> <h3><strong>Verzending</strong></h3> <p>Als klanten afrekenen, zullen ze verzendopties te zien krijgen. Bedenk een <a href="/nl/blog/verzendstrategieen">verzendstrategie</a> die past bij je productlijn, gewichtsklassen, afmetingen en verpakkingskosten, maar ook zeker populaire verzendlocaties en bezorgmethodes.</p> <p>Overweeg ook om klanten over de streep te trekken met gratis verzending, wat je toe zou kunnen passen vanaf een minimale bestelwaarde of op specifieke producten of afleverlocaties.</p> <p>Als jouw assortiment bestaat uit producten met een vergelijkbare afmeting en gewicht, kun je ook met een vastgesteld verzendtarief werken. En als je platform het ondersteunt, kun je de verzendkosten ook aanpassen op de daadwerkelijke prijzen van de koerier. </p> <p>Daarnaast kan het ook handig zijn om klanten de optie te bieden om hun pakketten af te laten leveren bij een postpunt. Of laat klanten hun bestellingen direct bij jou ophalen als ze in de buurt wonen.</p> <h3><strong>Andere manieren om af te rekenen</strong></h3> <p>Een <a href="/nl/blog/omnichannel">omnichannel strategie</a> — waarbij je jouw producten via meerdere kanalen verkoopt — kan een boost geven aan je zichtbaarheid, waardoor je meer potentiële klanten kunt bereiken. Als jouw webshop eenmaal live staat, kun je uitbreiden naar deze platforms:</p> <ul> <li> <strong>Social media</strong>: Je kunt je producten te koop aanbieden op <a href="/nl/blog/meest-gebruikte-social-media">social media</a>, zoals <a href="/nl/facebook-instagram">Facebook, Instagram</a>, TikTok of een ander kanaal waar jouw doelgroep zich bevindt.</li> </ul> <ul> <li> <strong>Marketplaces</strong>: Steeds meer mensen beginnen hun zoektocht naar producten op <a href="/nl/blog/marketplace">marketplaces</a> zoals <a href="/nl/blog/bol-com-verkoopaccount">Bol</a>, <a href="/nl/blog/verkopen-op-amazon">Amazon</a> en <a href="/nl/blog/hoe-verkopen-op-etsy-in-6-simpele-stappen-2025">Etsy</a>. Maak hier gebruik van door je voorraad te koppelen aan een marketplace naar keuze.</li> </ul> <ul> <li> <strong>Google</strong>: Draai <a href="/nl/blog/google-shopping">Google Shopping</a> campagnes en vertoon deze in het Shopping tabblad van de zoekmachine. </li> </ul> <h2><strong>Zet jouw webshop online</strong></h2> <p>Heb je alle stappen tot nu toe doorlopen? Dan is het eindelijk tijd om je webshop te openen! Om ervoor te zorgen dat mensen jouw website kunnen bezoeken, moet je de winkelstatus op ‘openbaar’ zetten of de wachtwoordbeveiliging uitzetten. Loop wel eerst even de <a href="/nl/blog/webshop-online-checklist">webshop checklist</a> door om zeker te weten dat je niks vergeet!</p> <p>Misschien is je webshop nog niet perfect, maar het is belangrijk om gewoon te starten. Een lancering — zelfs al is het een soft launch — zorgt ervoor dat je alvast kunt beginnen met het verzamelen van belangrijke feedback. Je website laten testen door echte bezoekers is nog altijd de beste manier om inzicht te krijgen in de gebruiksvriendelijkheid van je website, waaronder snelheid, navigatie en het afrekenproces.</p> <p>Vanaf hier kun je het ontwerp nog verder aanpassen, instellingen veranderen en je marketingstrategieën verder uitbreiden aan de hand van klantdata.</p> <h2><strong>Promoot je merk en producten</strong></h2> <div style="text-align: left;"><img src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/Social_Media.png?v=1728434029" alt="" style="float: none;" loading="lazy"></div> <p>Nu je webshop helemaal “up and running” is, is het tijd om je doelgroep te laten weten dat je klaar bent om hen te ontvangen. Dat is waar goede marketing om de hoek komt kijken, maar elke marketingstrategie is anders. Jouw strategie moet in ieder geval een mix worden van creatieve content en marketingcampagnes die volledig afgestemd zijn op jouw merk, producten en doelgroep.</p> <h3><strong>Social media marketing</strong></h3> <p><a href="/nl/blog/social-media-marketing">Social media marketing</a> betekent niet dat je aanwezig moet zijn op ieder platform dat er bestaat, integendeel zelfs. Een sterke social media strategie kiest een aantal kanalen waar de doelgroep zich bevindt, en laat de rest voor wat het is. Het is namelijk de bedoeling dat je impact maakt op de mensen die jij naar je webshop wilt trekken. Bijvoorbeeld, als jij je wilt richten op Gen Z mag <a href="/nl/blog/tiktok-marketing">TikTok</a> absoluut niet ontbreken uit jouw mediamix. </p> <p>Als je deze marketingvorm écht goed aanpakt, moet je content natuurlijk en authentiek aanvoelen voor bezoekers. Probeer je niet altijd te focussen op het promoten van je producten, maar voeg waarde toe door middel van tutorials, comedy sketches, kijkjes achter de schermen en Q&A sessies.</p> <h3><strong>Zoekmachineoptimalisatie (SEO)</strong></h3> <p>Het overgrote deel van de mensen maakt nog steeds gebruik van Google om winkels te vinden, reviews te lezen of producten te vergelijken. Zoekmachinemarketing, beter bekend als <a href="/nl/blog/webshop-seo-beginners">SEO</a>, is dan ook een manier waarop je jouw webshop vindbaar maakt voor deze klanten.</p> <p>Denk na over termen waarop je gevonden wilt worden en doe vervolgens een zoekwoordonderzoek. Dit kun je doen met de zoekwoordplanner van Google óf een andere tool waarmee je de maandelijkse zoekvolumes in kaart kunt brengen. Zoek naar zowel hoog- als laag volume zoekwoorden die overeenkomen met jouw merk of product en verwerk deze in je content: van productomschrijvingen tot blogs.</p> <h3><strong>E-mailmarketing</strong></h3> <p>Je kunt je bestaande klanten en bezoekers ook bereiken met <a href="/nl/blog/email-marketing-deel-1">e-mailmarketing</a>. Maak <a href="/nl/blog/mailinglijst">e-maillijsten</a> en creëer flows om jouw webshop top-of-mind te houden bij je doelgroep. Van welkomstaanbiedingen en verjaardagskorting tot vergeten bestellingen en reviewverzoeken, je kunt er alle kanten mee op. Met een succesvolle e-mailcampagne trek je jouw bezoekers toch weer over de streep.</p> <h2><strong>Optimaliseer je webshop</strong></h2> <div style="text-align: left;"><img style="float: none;" alt="" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/manonlaptop.jpg?v=1728435224" loading="lazy"></div> <p>Een webshop starten en runnen is een doorlopend proces. Als klanten je webshop bezoeken en hier doorheen bladeren, kun je zien welke content het goed doet en op welke vlakken verbeteringen doorgevoerd kunnen worden. </p> <p><a href="https://community.shopify.com/c/blog/9-belangrijkste-datapunten-om-verkeer-op-je-webshop-te/ba-p/2527329">Het analyseren van je prestaties</a> is onmisbaar als je jouw webshop wilt optimaliseren voor de beste klantervaring. Verkeer bijhouden, verkoopdata analyseren en je content hierop aanpassen zou een vaste routine moeten worden binnen je strategie. </p> <p>Zoek naar mogelijkheden om te optimaliseren aan de hand van deze data:</p> <ul> <li> <strong>Verkeer</strong>: Waar komen je bezoekers vandaan — Google zoekresultaten, social media of ads? Door in kaart te brengen hoe je bezoekers bij jou terecht komen, kun je content en advertenties verder optimaliseren.</li> <li> <strong>Product prestaties</strong>: Houd in de gaten welke producten wel of niet verkopen en gebruik deze inzichten om je toekomstige beslissingen over inventaris, voorraad, promoties en productontwikkeling te verbeteren.</li> <li> <strong>Klantgedrag</strong>: Hoe gedragen bezoekers zich op je website? Bekijk welke pagina’s ze het meest bezoeken en bij welke content ze het langst blijven hangen of juist snel weggaan. Leer van gebruikerservaringen uit het verleden om je successen uit het verleden na te bootsen.</li> <li> <strong>Feedback en reviews</strong>: Blijf altijd actief <a href="https://community.shopify.com/c/feedback-op-mijn-winkel/bd-p/nl-foms/page/4">feedback</a> en <a href="/nl/blog/reviews-van-klanten-gebruiken">reviews</a> verzamelen op verschillende manieren, zoals externe review platforms of enquêtes na aankoop . Deze informatie helpt je te begrijpen wat klanten fijn vinden en wat ze graag anders zouden zien.</li> </ul> <p>Met deze informatie weet je precies hoe klanten zich gedragen op jouw website, en kun je de <a href="/nl/blog/landing-page">conversieratio verhogen</a> door verbeteringen door te voeren daar waar dat nodig is. Zo zet je bezoekers binnen no-time om naar klanten.</p> <h2><strong>Start jouw webshop vandaag nog</strong></h2> <p>Of je nou een knutselaar, digitale <a href="/nl/blog/online-kunst-verkopen">kunstenaar</a> of <a href="/nl/blog/online-t-shirtbedrijf-starten">T-shirt ontwerper</a> bent, met alle e-commerce platforms is het makkelijker dan ooit tevoren om jouw eigen webshop te beginnen en direct te starten met verkopen. </p> <p>Maar daar stopt het niet. Jouw e-commerce avontuur is altijd een work-in-progress, waarbij je constant meebeweegt met marktontwikkelingen en de klant. <a href="/nl/start">Start jouw eigen webshop met Shopify</a>.</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Meer lezen</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/nl/blog/website-templates">De beste Shopify website templates voor jouw webshop</a></li><li class="mt-2"><a href="/nl/blog/verzekeringen-voor-webshops">5 verzekeringen waar je over na moet denken als je een webshop hebt</a></li><li class="mt-2"><a href="/nl/blog/affiliatemarketing-verdienen-met-productaanbevelingen">Affiliate marketing- lucratief en iedereen kan er mee starten</a></li><li class="mt-2"><a href="/nl/blog/klantenbindings-programmas">Laat klanten terugkeren- 8 voorbeelden van originele loyaliteitsprogramma's</a></li><li class="mt-2"><a href="/nl/blog/achteraf-betalen">Achteraf betalen voor webshops verplicht?</a></li><li class="mt-2"><a href="/nl/blog/wetgeving-voor-webshops">Wetgeving voor webshops- Zo voldoet je site aan de regels</a></li><li class="mt-2"><a href="/nl/blog/wat-is-shopify">Wat is Shopify en hoe werkt het?</a></li><li class="mt-2"><a href="/nl/blog/white-label-producten">De voordelen van een white label webshop (+11 populaire producten)</a></li><li class="mt-2"><a href="/nl/blog/business-model-canvas">Business Model Canvas- de 9 bouwstenen voor je bedrijf (+ gratis template)</a></li><li class="mt-2"><a href="/nl/blog/bier-webshop">Bierbrouwen- 20 tips voor het starten van een online business vanuit je passie</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="">Veelgestelde vragen over een webshop starten</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Hoe start je een eigen webshop?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <li>Vind jouw doelgroep</li> <li>Kies een (of meerdere) producten voor jouw webshop</li> <li>Kies een e-commerce platform</li> <li>Bouw je merk</li> <li>Inschrijven bij de KVK</li> <li>Bouw je webshop</li> <li>Regel de check-out en verzending</li> <li>Zet jouw webshop online</li> <li>Promoot je merk en producten</li> <li>Optimaliseer je webshop</li> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Hoeveel geld heb je nodig om een webshop te beginnen?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Je kunt al een webshop starten vanaf 5 euro per maand. Wanneer je kiest voor een business model op basis van print-on-demand of dropshipping, hoef je niet eens geld te investeren om jouw webshop te runnen. Wil je het direct professioneel aanpakken? Dan moet je vooraf geld investeren, maar elk startbudget is anders en hangt af van het type webshop. </p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Kun je een gratis webshop maken?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Met een gratis proefperiode van Shopify kun je eerst een gratis webshop beginnen op een .shopify.com subdomein. Ben je tevreden over hoe jouw website eruit ziet en wil je starten met verkopen? Dan kun je overstappen op een betaalde versie en een domeinnaam registreren.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Kun je een webshop starten zonder KVK?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Een KVK-nummer is voor vrijwel alle webshops verplicht. Je moet je webshop inschrijven bij de KVK als je aan deze voorwaarden voldoet:</p> <li>Je verkoopt zelfstandig producten of diensten via je webshop, of bent je hierop aan het voorbereiden (zoals het inkopen van producten).</li> <li>Je verdient er geld aan.</li> <li>Je levert goederen of diensten aan andere mensen dan alleen familie of vrienden via je webshop.</li> <p>Let op: je KVK-nummer moet altijd zichtbaar zijn op je website!</p> </div> </div> </div> </div> </div> <div id="gtx-trans" style="position: absolute; left: -4px; top: 11121.2px;"> <div class="gtx-trans-icon"></div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> door <span itemProp="author" itemscope="" 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text-shade-60">2022-05-05</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" class="no-underline">Product Ideeën & Webshop Beginnen</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/vind-je-niche" rel="" target="_self">Vind je niche: 9 nichemarkt voorbeelden met veel kansen</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-07-21</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nl/blog/topics/dropshipping" class="no-underline">Dropshipping</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/print-on-demand" rel="" target="_self">Print on demand: verkoop je eigen T-shirts, mokken en meer zonder eigen geld</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-11-08</p></div></article></div></div><div class="mobile-indicators mt-6 flex justify-center gap-x-2 lg:hidden"><div class="rounded-full box-content w-2 h-2 bg-black w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div></div></div></div><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&_span]:font-aktivgroteskextended [&_span]:text-left tablet-xl:[&_span]:text-[40px] [&_span]:leading-[48px] [&_span]:font-medium [&_span]:tracking-normal [&_p]:text-white [&_p]:text-left [&_p]:text-lg [&_p]:leading-[26px] [&_p]:font-normal [&_p]:tracking-tight [&_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2">Blijf op de hoogte van het laatste nieuws van Shopify</span><p class="richtext text-body-lg pt-sm">Abonneer je op onze blog en ontvang gratis e-commercetips, inspiratie en hulpmiddelen rechtstreeks in je inbox.</p></div><div class="[&_p]:text-left [&_p]:text-xs [&_p]:leading-[18px] [&_p]:pt-xs [&_button]:mt-[3px]" data-mode="dark" data-center="false"><form method="post" action="/nl/blog/api/subscribe" class="flex w-full flex-col justify-center sm:w-[406px] [&_button]:bg-[#7BE986] items-start text-white"><div id=":Ruh5n5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:Ruh5n5H1:" class="sr-only">Vul je e-mailadres in</label><input id="email-input-:Ruh5n5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="Vul je e-mailadres in"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/nl/blog/webshop-complete-stappenplan"/><input type="hidden" name="locale" value="nl-NL"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Aanmelden</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Aanmelden</button></div><input class="sr-only" id=":Reauh5n5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">Je kunt je op elk moment weer afmelden. Als je je e-mailadres invult, ga je ermee akkoord marketingberichten van Shopify te ontvangen.</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">Verkoop waar dan ook met Shopify</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">Leer al doende. Probeer Shopify gratis en ontdek alle tools die je nodig hebt om je bedrijf te starten, te runnen en te laten groeien.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwebshop-complete-stappenplan&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Gratis uitproberen</a></div></div><p class="richtext text-sm mt-2">Probeer Shopify gratis. Geen creditcard vereist.</p></div></div><div class="hidden -top-24 mb-lg [&_label]:text-sm [&_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Shopify-logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 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27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/over" aria-label="Over ons" data-component-name="over-ons">Over ons</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/careers" aria-label="Vacatures" data-component-name="vacatures">Vacatures</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="Externe bron: Investeerders" data-component-name="investeerders">Investeerders</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/news" aria-label="Externe bron: Pers en media" data-component-name="pers-en-media">Pers en media</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/partners" aria-label="Partners" data-component-name="partners">Partners</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/affiliates" aria-label="Affiliates" data-component-name="affiliates">Affiliates</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/legal" aria-label="Juridisch" data-component-name="juridisch">Juridisch</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="Externe bron: Servicestatus" data-component-name="servicestatus">Servicestatus</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="ondersteuning"><h2 class="text-base font-bold text-white">Ondersteuning</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/nl/support/login" aria-label="Externe bron: Ondersteuning voor merchants" data-component-name="ondersteuning-voor-merchants">Ondersteuning voor merchants</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/nl/" aria-label="Externe bron: Helpcentrum" data-component-name="helpcentrum">Helpcentrum</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="Externe bron: Een partner inhuren" data-component-name="een-partner-inhuren">Een partner inhuren</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&itterm=global-footer" aria-label="Externe bron: Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/shopify-community-nl/ct-p/nl?utm_campaign=footer&utm_content=nl&utm_medium=web&utm_source=shopify" aria-label="Externe bron: Shopify Community" data-component-name="shopify-community">Shopify Community</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="ontwikkelaars"><h2 class="text-base font-bold text-white">Ontwikkelaars</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="Externe bron: Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="Externe bron: API-documentatie" data-component-name="a-p-i-documentatie">API-documentatie</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="Externe bron: Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="producten"><h2 class="text-base font-bold text-white">Producten</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="Externe bron: Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/shop-pay" aria-label="Shop Pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="Externe bron: Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/enterprise" aria-label="Shopify voor ondernemingen" data-component-name="shopify-voor-ondernemingen">Shopify voor ondernemingen</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="oplossingen"><h2 class="text-base font-bold text-white">Oplossingen</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/online" aria-label="Webshopbouwer" data-component-name="webshopbouwer">Webshopbouwer</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/website/builder" aria-label="Websitebouwer" data-component-name="websitebouwer">Websitebouwer</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Landkeuze. Huidige: Nederland"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Nederland</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/blog/webshop-complete-stappenplan" data-component-name="nl-0" aria-current="true">Nederland<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/start-online-store" lang="en-CA" data-component-name="en-CA-1" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/start-online-store" lang="en-GB" data-component-name="en-GB-2" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/start-online-store" lang="en-AU" data-component-name="en-AU-3" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/start-online-store" lang="en-ID" data-component-name="en-ID-4" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/start-online-store" lang="en-NZ" data-component-name="en-NZ-5" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/start-online-store" lang="en-ZA" data-component-name="en-ZA-6" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/start-online-store" lang="en-NG" data-component-name="en-NG-7" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/start-online-store" lang="en-PH" data-component-name="en-PH-8" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/start-online-store" lang="en-SG" data-component-name="en-SG-9" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/start-online-store" lang="en-HK" data-component-name="en-HK-10" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/start-online-store" lang="en-IE" data-component-name="en-IE-11" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/start-online-store" lang="en-MY" data-component-name="en-MY-12" aria-current="false">Malaysia</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Landkeuze. Huidige: Nederland"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Nederland</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Landkeuze" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Land/regio</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="Landkeuze sluiten" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/blog/webshop-complete-stappenplan" data-component-name="nl-0" aria-current="true">Nederland<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/start-online-store" lang="en-CA" data-component-name="en-CA-1" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/start-online-store" lang="en-GB" data-component-name="en-GB-2" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/start-online-store" lang="en-AU" data-component-name="en-AU-3" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/start-online-store" lang="en-ID" data-component-name="en-ID-4" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/start-online-store" lang="en-NZ" data-component-name="en-NZ-5" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/start-online-store" lang="en-ZA" data-component-name="en-ZA-6" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/start-online-store" lang="en-NG" data-component-name="en-NG-7" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/start-online-store" lang="en-PH" data-component-name="en-PH-8" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/start-online-store" lang="en-SG" data-component-name="en-SG-9" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/start-online-store" lang="en-HK" data-component-name="en-HK-10" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/start-online-store" lang="en-IE" data-component-name="en-IE-11" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/start-online-store" lang="en-MY" data-component-name="en-MY-12" aria-current="false">Malaysia</a></li></ul></div></div></div><ul class="flex flex-col items-center flex-wrap sm:flex-row sm:items-start gap-x-8 md:gap-x-10" data-component-name="bottom-nav"><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/legal/terms" data-component-name="servicevoorwaarden">Servicevoorwaarden</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/legal/privacy" data-component-name="privacybeleid">Privacybeleid</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/nl/sitemap" data-component-name="sitemap">Sitemap</a></li></ul></div><ul class="flex gap-4 md:gap-6" data-component-name="social"><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.facebook.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="Externe bron: Facebook (Opent in een nieuw venster)"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 15z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://twitter.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label="Externe bron: Twitter (Opent in een nieuw venster)"><svg viewBox="0 0 19 19"><path fill-rule="evenodd" clip-rule="evenodd" d="M19 9.5C19 14.7467 14.7467 19 9.5 19C4.25329 19 0 14.7467 0 9.5C0 4.25329 4.25329 0 9.5 0C14.7467 0 19 4.25329 19 9.5ZM8.18721 10.0675L3.64633 3.99603H7.14609L10.123 7.97639L13.8073 3.99603H14.8358L10.5825 8.59099L15.379 15.0039H11.8792L8.64689 10.6819L4.6462 15.0039H3.61771L8.18721 10.0675ZM6.76655 4.75353H5.15877L12.2586 14.2464H13.8663L6.76655 4.75353Z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.youtube.com/c/ShopifyNederlands" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-youtube" aria-label="Externe bron: YouTube (Opent in een nieuw venster)"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zm-5.6 0c0-6.9 0-6.9-9.4-6.9s-9.4 0-9.4 6.9 0 6.9 9.4 6.9 9.4 0 9.4-6.9zm-11.9-3.7 6.3 3.8-6.3 3.8v-7.6z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.instagram.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-instagram" aria-label="Externe bron: Instagram (Opent in een nieuw venster)"><svg viewBox="0 0 18 18"><path clip-rule="evenodd" d="M9 0c5 0 9 4 9 9s-4 9-9 9-9-4-9-9 4-9 9-9zM6.7 3.5h4.7c1.8 0 3.2 1.4 3.2 3.1v4.7c0 1.7-1.4 3.1-3.2 3.1H6.7c-1.8 0-3.2-1.4-3.2-3.1V6.7c0-1.8 1.4-3.2 3.2-3.2zM9 6.2c1.6 0 2.9 1.3 2.9 2.9S10.6 12 9 12s-3-1.3-3-2.9 1.3-2.9 3-2.9zm0 1.2c.9 0 1.7.8 1.7 1.7 0 .9-.8 1.7-1.7 1.7-.9 0-1.7-.8-1.7-1.7 0-.9.7-1.7 1.7-1.7zm2.8-1.7c.3 0 .6.2.6.6 0 .3-.2.6-.6.6-.3 0-.6-.2-.6-.6 0-.4.3-.6.6-.6zm-4.6-1h3.7c1.4 0 2.5 1.1 2.5 2.5v3.7c0 1.4-1.1 2.5-2.5 2.5H7.2c-1.4 0-2.5-1.1-2.5-2.5V7.2c-.1-1.4 1.1-2.5 2.5-2.5z" fill-rule="evenodd"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.tiktok.com/@shopify" 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stappen","publishedAt":"2024-10-08T18:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/Een_webshop_starten_in_2024_10_stappen_-_featured.png?v=1728433757","altText":"Twee browservensters illustreren hoe je een online winkel start. Bovenaan zie je een e-commercewinkel met een zwevende cursor","width":1800,"height":762},"tags":["Featured","Hero","Product Ideeën \u0026 Webshop Beginnen"],"contentHtml":"\u003cp\u003eEen webshop starten kan overweldigend zijn en is hard werken. Volg dit 10-stappenplan en begin vandaag nog met verkopen!\u003c/p\u003e\n\u003cp\u003eWebshops schieten als paddenstoelen uit de grond, maar misschien denk jij wel dat het te moeilijk is. Maar met je juiste tools kun je binnen no-time beginnen met verkopen. Ongeacht of je jouw eerste webshop start of een e-commerce expert bent, een webshop maken is het beste wat je kunt doen om je klanten te bereiken!\u003c/p\u003e\n\u003cp\u003eHoe start je een webshop?\u003c/p\u003e\n\u003ch2\u003e\u003cstrong\u003eVind jouw doelgroep\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/Doelgroep.png?v=1728434029\"\u003e\u003c/div\u003e\n\u003cp\u003eEen \u003ca href=\"https://www.shopify.com/nl/blog/doelgroepanalyse\"\u003edoelgroep\u003c/a\u003e is een groep mensen die geneigd is om interesse te tonen in jouw merk, winkel en producten. Dit is tevens de groep waar jij je met je webshop op zal gaan focussen.\u003c/p\u003e\n\u003cp\u003eMaar waar vind je jouw doelgroep? Waar houden je klanten van en wat zoeken zij in een webshop of product? Heel veel strategische keuzes voor jouw bedrijf zijn gebaseerd op je doelgroep, en juist daarom is het belangrijk om te beginnen met het doen van onderzoek. Als je jouw website afstemt op jouw ideale klant, is de kans groter dat ze jou vinden én iets bij je kopen.\u003c/p\u003e\n\u003cp\u003eJe kunt jouw doelgroep op elk mogelijk kenmerk baseren, maar er zijn drie kernelementen waar je rekening mee moet houden:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDemografie\u003c/strong\u003e: leeftijd, geslacht en gender, beroep, opleiding, inkomen et cetera.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocatie\u003c/strong\u003e: lokaal, Nederland, internationaal.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInteresses\u003c/strong\u003e: hobby’s, normen en waarden, leefstijl en andere klantvoorkeuren.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAls je dit met elkaar combineert, krijg je een persona — een fictief profiel gebaseerd op de kenmerken van je ideale klant. Zo’n persona is een handig hulpmiddel om in gedachten te houden wanneer je jouw website, productbeschrijvingen en advertenties maakt.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBepaal je niche\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eAls je een nieuwe webshop opent, krijg je te maken met een hele hoop concurrentie die allemaal de aandacht van jouw doelgroep probeert te trekken. Klinkt zorgwekkend, maar er is een manier om aan je concurrentie voorbij te gaan: het \u003ca href=\"https://www.shopify.com/nl/blog/vind-je-niche\"\u003ekiezen van een niche\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eNiches zijn specifieke segmenten binnen een doelgroep met een bepaalde behoefte of interesse. Hardloopschoenen zijn een goed voorbeeld van een niche binnen de schoenenbranche, terwijl wandelschoenen weer een heel ander type klant aan zal trekken. Maar daar stopt het niet. Je kunt steeds een laag dieper gaan zolang er vraag is naar een type product, zoals waterdichte wandelschoenen, sneeuwschoenen enzovoorts.\u003c/p\u003e\n\u003cp\u003eAls jij je wilt vestigen in een verzadigde markt, is het dus bijna essentieel om je niche te verfijnen tot je een doelgroep tegenkomt die nog op zoek is naar geschikte webshops en producten.\u003c/p\u003e\n\u003ch2\u003e\u003cstrong\u003eKies een product voor je webshop\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/Voorraad_inkopen.png?v=1728434029\"\u003e\u003c/div\u003e\n\u003cp\u003eEen van de grootste uitdagingen voor ondernemers is het vinden van een winstgevend product. Als je al weet wie jouw doelgroep is, werkt dit in je voordeel. Het internet, inclusief social media, staat vol met aanwijzingen over waar jouw toekomstige klant naar op zoek is. Dit kan je helpen om \u003ca href=\"https://www.shopify.com/nl/blog/11-productsourcing-apps\"\u003eproducten te vinden\u003c/a\u003e die jouw doelgroep absoluut niet kan weerstaan.\u003c/p\u003e\n\u003cp\u003eZo ontdek je producten die nog wel eens jouw volgende bestseller kunnen worden:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eInformeer bij vrienden, familie, collega’s of andere mensen in je netwerk waar zij nou écht op zitten te wachten. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eGa in gesprek met hobbyisten en fans om erachter te komen waar ze enthousiast van worden en waar hun uitdagingen zitten.\u003c/li\u003e\n\u003cli\u003eMaak gebruik van je eigen interesses en hobby’s om te bepalen welke producten aan zouden slaan binnen soortgelijke doelgroepen.\u003c/li\u003e\n\u003cli\u003eHoud de laatste \u003ca href=\"https://trends.google.nl/trends/\"\u003etrends\u003c/a\u003e in de gaten en voorspel de volgende hype.\u003c/li\u003e\n\u003cli\u003eAnalyseer \u003ca href=\"https://www.shopify.com/nl/blog/marketplace\"\u003emarketplace\u003c/a\u003e statistieken om te ontdekken welke \u003ca href=\"https://www.shopify.com/nl/blog/bestverkochte-producten-voor-webshops\"\u003epopulaire producten\u003c/a\u003e de afgelopen jaren goed presteerden en op dit moment goed in de markt staan.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAls je eenmaal een idee hebt van welk type product je wilt verkopen, is het tijd om deze in te kopen. Dat kun je op verschillende manieren doen:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaak ze zelf\u003c/strong\u003e: Als je een beetje creatief bent, kun je beginnen met het verkopen van \u003ca href=\"https://www.shopify.com/nl/blog/zelf-dingen-maken-om-te-verkopen\"\u003ezelfgemaakte producten\u003c/a\u003e. Dit kan klanten aantrekken die op zoek zijn naar unieke, custom of luxe items.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGroothandels\u003c/strong\u003e: Producten inkopen bij een \u003ca href=\"https://www.shopify.com/nl/blog/leverancier-vinden\"\u003egroothandel\u003c/a\u003e geeft je de regie over je inventaris en zorgt voor een stabiele voorraad.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabricage en productie\u003c/strong\u003e: Werk samen met een fabriek of leverancier om producten te produceren. Dit kun je doen met \u003ca href=\"https://www.shopify.com/nl/blog/white-label-producten\"\u003ewhite label producten\u003c/a\u003e – bestaande producten die merken onder hun eigen naam mogen verkopen — of \u003ca href=\"https://www.shopify.com/nl/blog/private-label\"\u003eprivate label producten\u003c/a\u003e die exclusief door jou verkocht mogen worden.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrint-on-demand\u003c/strong\u003e: Met een \u003ca href=\"https://www.shopify.com/nl/blog/print-on-demand\"\u003eprint-on-demand service\u003c/a\u003e kun je jouw designs en prints op verschillende producten laten drukken, terwijl de bedrijven achter deze service de productie en verzending regelen.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.shopify.com/nl/blog/wat-is-dropshipping\"\u003e\u003cstrong\u003eDropshipping\u003c/strong\u003e\u003c/a\u003e: Verkoop verschillende producten zonder dat jij je zorgen hoeft te maken over de productie, inkoop of verzending. Je ontvangt de bestelling, stuurt deze door naar een \u003ca href=\"https://www.shopify.com/nl/blog/dropshipping-leveranciers\"\u003edropshipping leverancier\u003c/a\u003e en zij regelen de rest. Er zijn zelfs een aantal handige \u003ca href=\"https://apps.shopify.com/categories/finding-products-sourcing-options-dropshipping?locale=nl\"\u003eDropshipping Shopify Apps\u003c/a\u003e waarmee je dit kunt automatiseren.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eKies een e-commerce platform\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cfigure\u003e\u003cimg class=\"border block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/dawnshopifytheme.jpg?v=1728434214\" alt=\"Het Dawn Shopify-thema wordt bewerkt met behulp van de Shopify-winkelbouwer\" style=\"float: none;\" data-mce-style=\"float: none;\"\u003e\n\u003cfigcaption\u003eHet \u003ca href=\"https://themes.shopify.com/themes/dawn/styles/default?locale=nl\u0026amp;surface_detail=small-inventory\u0026amp;surface_inter_position=12\u0026amp;surface_intra_position=2\u0026amp;surface_type=home\"\u003eDawn thema\u003c/a\u003e op Shopify\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003eEen webshop starten kan niet zonder een \u003ca href=\"https://www.shopify.com/nl/blog/ecommerce-platforms\"\u003ee-commerce platform\u003c/a\u003e, want dat is waar je jouw webshop bouwt en bijhoudt. Het is de machinekamer van je bedrijf waar je je website in de gaten houdt, nieuwe producten uploadt en bestellingen verwerkt. \u003c/p\u003e\n\u003cp\u003eDit zijn enkele populaire e-commerce platforms:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.shopify.com/nl/start\"\u003eShopify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eWix\u003c/li\u003e\n\u003cli\u003eWooCommerce\u003c/li\u003e\n\u003cli\u003eBigCommerce\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eVergelijk de verschillende e-commerce partijen om de beste match voor jou en je bedrijf te vinden.\u003c/p\u003e\n\u003cp\u003eDe meeste platforms hebben een geïntegreerde websitebouwer waarmee je een digitale etalage kunt maken, oftewel jouw webshop. Dit doe je (meestal) door de gewenste blokken en features naar de juiste plek te slepen. Hierdoor hoef je niet aan te modderen met ingewikkelde codes en kun je jouw webshop binnen no-time starten. Wanneer je begint met vergelijken, is het verstandig om op deze dingen te letten:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGebruiksvriendelijkheid\u003c/strong\u003e: Het bouwen van jouw webshop zou makkelijk en intuïtief moeten zijn.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign mogelijkheden\u003c/strong\u003e: Kies voor een platform met breed assortiment aan \u003ca href=\"https://themes.shopify.com/?locale=nl\"\u003egratis en betaalde thema’s\u003c/a\u003e voor jouw branche of niche.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI-functionaliteiten\u003c/strong\u003e: Features zoals \u003ca href=\"https://www.shopify.com/nl/magic\"\u003eShopify Magic\u003c/a\u003e kunnen je helpen om content creatie te versnellen en verbeteren.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGroeipotentieel\u003c/strong\u003e: Verdiep je in de mogelijkheden zoals het toelaten van eigen code of webdesigns voor wanneer jouw webshop uit zijn schoenen groeit.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGratis proefperiode\u003c/strong\u003e: Een \u003ca href=\"https://accounts.shopify.com/signup?rid=42cb8bb4-ae21-436e-b7d4-2ceee3532978\"\u003egratis proefperiode\u003c/a\u003e is altijd goed om kennis te maken met een platform en websitebouwer zonder dat je ergens aan vastzit.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eKijk verder dan alleen de webshop\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eWebsitebouwers zijn slechts één onderdeel van een webshop. Afhankelijk van welke aanbieder je kiest, komen er ook een aantal andere belangrijke zaken kijken bij het starten van een webshop, zoals:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.shopify.com/nl/blog/wat-is-hosting\"\u003eWebhosting\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eAnalyses van je winkeldata: o.a. zichtbaarheid, omzet en klantgedrag\u003c/li\u003e\n\u003cli\u003eVerpakking en \u003ca href=\"https://www.shopify.com/nl/blog/webshop-verzending\"\u003everzending\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.shopify.com/nl/blog/topics/marketing\"\u003eMarketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eFysieke locaties\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eDenk alvast goed na over de toekomst van je bedrijf wanneer je op zoek gaat naar het juiste e-commerce platform. Misschien heb je sommige features nu nog niet nodig, maar dat betekent niet dat ze in de toekomst niet van pas kunnen komen. Door vooruit te denken, voorkom je dat je later van platform moet wisselen.\u003c/p\u003e\n\u003ch2\u003e\u003cstrong\u003eBouw je merk\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cfigure\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/I.AM.caps_Webshop_starten.png?v=1728434029\"\u003e\n\u003cfigcaption\u003eDe branding van \u003ca href=\"https://nl.iamcaps.store/\"\u003eI.AM.CAPS\u003c/a\u003e is altijd consistent, on- en offline. Hun webshop, verpakkingen en marketing sluiten allemaal op elkaar aan.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003eEen sterk merk kenmerkt zich door een consistente en professionele uitstraling, maar voordat je daar eenmaal bent moet je eerst nadenken over je \u003ca href=\"https://www.shopify.com/nl/blog/brand-storytelling\"\u003ebranding en merkverhaal\u003c/a\u003e. En nee, dat gaat niet alleen over het logo of kleurenschema dat je gebruikt, maar over de hele identiteit die je overal in terug zou moeten zien: je website, afbeeldingen, social media en ga zo maar door.\u003c/p\u003e\n\u003cp\u003eDenk na over deze onmisbare bouwstenen voordat je jouw webshop start:\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDe missie en visie van je bedrijf\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eTegenwoordig hechten klanten niet alleen waarde aan je product, maar ook aan je merk en waar het voor staat. Daarom is het belangrijk om tot in de puntjes uit te denken wie je gaat helpen, welk probleem je gaat oplossen en hoe jij je onderscheidt van je concurrenten door middel van \u003ca href=\"https://www.shopify.com/nl/blog/unique-selling-proposition\"\u003eunique selling points (USP’s)\u003c/a\u003e. Deze elementen laat je vervolgens niet alleen terugkomen in de uitstraling van je website, marketing en socials, maar ook in je teksten met een eigen tone of voice.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWebshopnaam\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eJe \u003ca href=\"https://www.shopify.com/nl/blog/naam-voor-webshop-kiezen\"\u003ewebshopnaam\u003c/a\u003e is vaak het eerste punt van herkenning voor potentiële klanten. Des te meer reden om goed na te denken over de naam van je bedrijf, merk of webshop. Misschien wil je beginnen onder je eigen naam, een beschrijvende term of heb je nog helemaal geen idee hoe je jouw webshop moet noemen. Als je inspiratie nodig hebt, kun je een \u003ca href=\"https://www.shopify.com/nl/hulpmiddelen/bedrijfsnaam-generator\"\u003ebedrijfsnaamgenerator\u003c/a\u003e gebruiken om je op weg te helpen.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLogo\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/nl/blog/een-logo-ontwerpen-IN-7-stappen\"\u003eEen logo\u003c/a\u003e is het visitekaartje van je merk, en die draag je natuurlijk uit over allerlei verschillende on- en offline kanalen. Goede logo’s worden onthouden, maar slechte logo’s niet. Zorg er dus voor dat je logo bij je merk past en je doelgroep aanspreekt.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLifestyle- en productfotografie\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eFoto’s ondersteunen je producten door de kenmerken en kwaliteit te showcasen. Maar ze kunnen ook een gevoel overbrengen waardoor je klanten kunnen zien hoe jouw product aansluit op hun leven. Goede lifestyle- en \u003ca href=\"https://www.shopify.com/nl/blog/productfotografie-de-perfecte-opstelling\"\u003eproductfotografie\u003c/a\u003e zijn daarom een must voor elke goede webshop.\u003c/p\u003e\n\u003cp\u003eTegenwoordig kun je dit makkelijk zelf doen met behulp van je smartphone camera. Deze kun je vervolgens \u003ca href=\"https://help.shopify.com/nl/manual/shopify-admin/productivity-tools/shopify-magic/media-generation\"\u003ebewerken met AI\u003c/a\u003e zodat je foto’s en achtergronden altijd aansluiten bij je merk. Natuurlijk kun je ook kiezen voor professionele fotografie, maar daar hangt een aanzienlijk kostenplaatje aan.\u003c/p\u003e\n\u003ch2\u003e\u003cstrong\u003eInschrijven bij de KVK\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eAls je een webshop wilt starten, moet je je vrijwel altijd \u003ca href=\"https://www.kvk.nl/inschrijven/\"\u003einschrijven bij de Kamer van Koophandel\u003c/a\u003e. Dit doe je niet alleen voor jezelf en voor de Belastingdienst, maar ook om het vertrouwen van je klanten te winnen. Zij kunnen jouw bedrijf namelijk opzoeken in het \u003ca href=\"https://www.kvk.nl/zoeken/\"\u003eKVK-register\u003c/a\u003e en daarnaast is het ook verplicht om jouw KVK-nummer op je website te tonen — samen met een aantal \u003ca href=\"https://ondernemersplein.kvk.nl/regels-voor-bedrijfscorrespondentie/#:~:text=Verplichte%20gegevens%20op%20uw%20website,-U%20moet%20duidelijk\u0026amp;text=U%20moet%20op%20uw%20website,KVK%2Dnummer\"\u003eandere gegevens\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eTijdens de inschrijving moet je ook de \u003ca href=\"https://www.shopify.com/nl/blog/eenmanszaak\"\u003erechtsvorm\u003c/a\u003e van je bedrijf kiezen, van eenmanszaak (ZZP) tot besloten vennootschappen (BV’s). Denk goed na over welke rechtsvorm het beste bij jouw bedrijf past.\u003c/p\u003e\n\u003cp\u003eNaast een KVK-nummer heb je mogelijk ook een aantal andere zaken nodig:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBTW-nummer en OB-nummer van de Belastingdienst\u003c/li\u003e\n\u003cli\u003ePatenten of octrooien om je merk en/of producten te beschermen\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eBouw je webshop\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cfigure\u003e\u003cimg class=\"border block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/PinkGellac_Webshop_Starten.png?v=1728434029\" alt=\"\" style=\"float: none;\" data-mce-style=\"float: none;\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://pinkgellac.com/nl\"\u003ePink Gellac\u003c/a\u003e gebruikt een simpele achtergrond om zowel de kleur als herkenbare verpakking centraal te zetten.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003eAls je een doelgroep hebt gekozen, producten hebt ingekocht en je merk hebt ontwikkeld, wordt het tijd om alles te bundelen tot een geheel: jouw eigen webshop.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDe basis\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eBegin met het invoeren van de belangrijkste informatie die opgevraagd wordt door het door jou gekozen e-commerce platform:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDomein\u003c/strong\u003e: Als je nog geen hebt, moet je eerst een \u003ca href=\"https://www.shopify.com/nl/blog/kies-domeinnaam\"\u003edomeinnaam kiezen\u003c/a\u003e die past bij je merknaam. Controleer ook even of je \u003ca href=\"https://www.shopify.com/nl/domeinen/domeinnaam-checken\"\u003edomeinnaam nog beschikbaar is\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThema\u003c/strong\u003e: Kies een \u003ca href=\"https://www.shopify.com/nl/blog/website-templates\"\u003ethema of template\u003c/a\u003e dat bij jouw merk en idee past, mits jouw platform gebruikt maakt van vaste lay-outs.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNavigatie\u003c/strong\u003e: Maak een menu waarmee jouw klanten naar belangrijke pagina’s kunnen bewegen. Dit hoeft niet alleen een hoofdmenu te zijn, want je kunt deze links ook in de footer of sidebar verwerken. Heb je een grote website? Voeg dan ook een zoekbalk toe.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLogo\u003c/strong\u003e: Plaats je logo op verschillende plekken binnen je webshop (en vergeet je \u003ca href=\"https://help.shopify.com/nl/manual/online-store/images/add-favicon\"\u003efavicon\u003c/a\u003e niet!).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign\u003c/strong\u003e: Kleuren en lettertypes kunnen je merk maken of breken. Stel deze in op basis van je uitgedachte merkverhaal. Maak wel altijd gebruik van contrasterende kleuren zodat je tekst niet verdwijnt in de kleur van je achtergrond of buttons. Gebruik websites zoals \u003ca href=\"https://coolors.co/\"\u003eCoolors\u003c/a\u003e om je kleurenpallet te bepalen.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eVoeg je eerste producten toe\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eVind de “product toevoegen” knop in het door jou gekozen e-commerce platform om je foto’s, beschrijving en andere details van je product te uploaden. \u003c/p\u003e\n\u003cp\u003eProduct titels en -beschrijvingen laten aan je klant weten wat het product is en wat ze eraan hebben. Maar ook zoekmachines zoals Google gebruiken deze elementen om je product te identificeren en indexeren. Doordachte en goed geschreven teksten kunnen jouw product dan ook maken of breken.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eProductbeschrijvingen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eProductbeschrijvingen geven je de kans om vrij direct met je doelgroep te ‘praten’. Hier kun je hen vertellen wat het product is, wat het doet en waarom zij dit écht nodig hebben. En dat doe je allemaal in een herkenbare stem: je tone of voice. Houd hier rekening mee als je aan de slag gaat met jouw productbeschrijvingen:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eOnthoud tegen wie je praat en hou rekening met hun taalniveau en spreektaal.\u003c/li\u003e\n\u003cli\u003eHighlight de belangrijkste voordelen door middel van iconen, bullet points of illustraties.\u003c/li\u003e\n\u003cli\u003eVoorkom vragen door de oren en ogen van je klant te spelen, oftewel beschrijf zoveel mogelijk.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eFoto’s en andere media\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eUpload goede product foto’s in een consistente stijl en beeldverhouding zodat je assortiment altijd een samenhangend geheel blijft. Naast foto’s kun je jouw producten ook verrijken met video’s, animaties of 3D-modellen.\u003c/p\u003e\n\u003cp\u003eDe juiste afbeeldingen helpen je klant om in te beelden hoe het is om jouw product in handen te hebben. Hier kun je niet alleen productfotografie voor gebruiken, want je kunt dit ook mengen met lifestyle fotografie om nóg meer gevoel te creëren bij je product.\u003c/p\u003e\n\u003cp\u003eIn de afbeelding hierboven zie je hoe \u003ca href=\"https://pinkgellac.com/nl\"\u003ePink Gellac\u003c/a\u003e hun producten tentoonstelt op een simpele, blanco achtergrond met daarop een druppel nagellak in de bijbehorende kleur. Abstract en duidelijk, maar wat zegt dit nou over de nagellak? Om vragen of twijfel weg te nemen, maakt de website gebruik van User Generated Content op de productpagina. Hierdoor ziet de klant hoe de lak er ‘in het wild’ uitziet.\u003c/p\u003e\n\u003cp\u003eVoor dit soort productcategorieën, waar ook kleding en sieraden onder vallen, is visuele informatie essentieel. Ga je een webshop beginnen in zo’n categorie? Gebruik dan altijd meerdere foto’s vanuit verschillende hoeken, en showcase de details die snel wegvallen op een foto.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cfigure\u003e\u003cimg class=\"border block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/PinkGellac_UGC_Webshop_Starten.png?v=1728434784\" alt=\"\" style=\"float: none;\" data-mce-style=\"float: none;\"\u003e\n\u003cfigcaption\u003eKlantfoto’s (UGC) op de \u003ca href=\"https://pinkgellac.com/nl/products/199-luscious-red\"\u003eproductpagina van Pink Gellac\u003c/a\u003e.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003ch4\u003e\u003cstrong\u003ePrijs bepalen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eDe volgende onmisbare stap is om je producten te voorzien van een prijs. Je \u003ca href=\"https://www.shopify.com/nl/blog/prijsbepaling-in-3-stappen-de-beste-prijs-voor-producten-bepalen\"\u003ebepaalt de verkoopprijs\u003c/a\u003e aan de hand van een aantal factoren: de kostprijs, prijzen van concurrenten en de geschatte waarde van het product. Naarmate je webshop groeit, kun je jouw prijsstrategie aanpassen aan de hand van de prestaties en feedback.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eProduct informatie\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eOm je klant zoveel mogelijk informatie te geven over jouw product, heb je meer nodig dan alleen een prijskaartje. Vergeet deze belangrijke details niet:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eProductspecificaties (materialen, afmetingen, productieprocessen)\u003c/li\u003e\n\u003cli\u003eProductcategorie (zoals herenkleding of luchtzuiverende planten)\u003c/li\u003e\n\u003cli\u003eProductvariant (hoeveelheid, kleuren, maten)\u003c/li\u003e\n\u003cli\u003eVoorraad details (huidige voorraad, barcodes, SKU’s)\u003c/li\u003e\n\u003cli\u003eProducttags en collecties om je producten te rangschikken voor specifieke doelgroepen of actieperiodes.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eInformatieve pagina’s maken\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eNaast producten heeft een webshop ook informatieve pagina’s nodig om vertrouwen op te bouwen, je merkverhaal te vertellen, vragen te beantwoorden en om klanten te laten weten hoe ze jou kunnen bereiken.\u003c/p\u003e\n\u003cp\u003eZorg dat deze pagina’s klaar staan voordat je jouw webshop opent:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHomepagina\u003c/strong\u003e: Ontwerp je homepagina op zo’n manier dat kersverse bezoekers direct kunnen zien wat je verkoopt, maar zorg ook dat terugkerende klanten hier makkelijk hun weg kunnen vervolgen.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContactpagina\u003c/strong\u003e: Je \u003ca href=\"https://www.shopify.com/nl/blog/contactpagina\"\u003econtactpagina\u003c/a\u003e moet een ingang creëren naar je klantenservice door middel van je contactgegevens, een contactformulier en eventuele opties zoals een \u003ca href=\"https://www.shopify.com/nl/blog/shopify-chat\"\u003elive chat\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOver ons-pagina\u003c/strong\u003e: Gebruik je \u003ca href=\"https://www.shopify.com/nl/blog/over-ons-pagina\"\u003e‘over ons’-pagina\u003c/a\u003e om een persoonlijke touch mee te geven aan je klanten. Vul het verhaal over jou en je bedrijf aan met video’s over jezelf, foto’s van het proces en links naar persberichten.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeleidspagina\u003c/strong\u003e: Een pagina met \u003ca href=\"https://www.shopify.com/nl/blog/algemene-voorwaarden-webshop\"\u003everkoopvoorwaarden\u003c/a\u003e waarin je afspraken over \u003ca href=\"https://www.shopify.com/nl/blog/webshop-verzending\"\u003everzending\u003c/a\u003e, \u003ca href=\"https://www.shopify.com/nl/blog/retourneren-retour-beleid\"\u003eretouren\u003c/a\u003e en \u003ca href=\"https://www.shopify.com/nl/hulpmiddelen/beleid-generator\"\u003eprivacy\u003c/a\u003e vastlegt. Een helder beleid helpt om het vertrouwen van je klanten te winnen, maar beschermt je ook tegen conflicten en geschillen met klanten.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFAQ-pagina\u003c/strong\u003e: Met een \u003ca href=\"https://www.shopify.com/nl/blog/faq-pagina\"\u003eveelgestelde vragen pagina\u003c/a\u003e beantwoord je de vragen van klanten voordat ze bij je klantenservice terecht komen. Deze vragen kun je ook in productpagina’s of beleidspagina’s verwerken.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eRegel de check-out en verzending\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg class=\"block block--bordered\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/shopifycheckout.jpg?v=1728435048\"\u003e\u003c/div\u003e\n\u003cp\u003eDe volgende stap is het instellen van het afrekenproces, want hierdoor kunnen je klanten makkelijk en veilig producten kopen.\u003c/p\u003e\n\u003cp\u003eOm dit te kunnen doen, zul je eerst \u003ca href=\"https://www.shopify.com/nl/betaalmethodes\"\u003ebetalingsproviders\u003c/a\u003e met elkaar moeten vergelijken op basis van de functionaliteiten en transactiekosten. Dit is waar je op moet letten:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetaalmethodes\u003c/strong\u003e: Laat klanten afrekenen met creditcard, PayPal, Apple Pay, Shop Pay, iDeal en meer.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWinkelvaluta’s\u003c/strong\u003e: Met \u003ca href=\"https://www.shopify.com/nl/betaalmethodes\"\u003ewinkelvaluta’s\u003c/a\u003e krijgen klanten uit andere delen van de wereld automatisch de omgerekende prijs te zien.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTransactiekosten\u003c/strong\u003e: Vind een aanbieder met transactiekosten die bij jouw bedrijf passen.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeveiliging\u003c/strong\u003e: Stel veiligheidsmaatregelen in om jezelf en je klanten te beschermen.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eGepersonaliseerde check-out\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eDe meeste e-commerce platforms hebben ingebouwde check-out features. Hiermee kun je de winkelervaring verbeteren dankzij versnelde check-out en gespreid betalen.\u003c/p\u003e\n\u003cp\u003eVerbeter jouw afrekenproces met deze functionaliteiten:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersnelde check-out\u003c/strong\u003e: Stel Shop Pay in waardoor klanten sneller af kunnen rekenen.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetalen in termijnen\u003c/strong\u003e: Biedt gespreid betalen aan voor dure producten om deze betaalbaar te maken voor je klant.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKlantaccounts\u003c/strong\u003e: Geef klanten de mogelijkheid om een account aan te maken met hun persoonlijke gegevens om het bestelproces in de toekomst nóg makkelijker te maken.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVerplichte informatie\u003c/strong\u003e: Kies zelf welke informatie klanten in moeten voeren om de bestelling te voltooien.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKortingscodes en cadeaukaarten\u003c/strong\u003e: Verwerk manieren om kortingscodes en cadeaukaarten te verzilveren.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpsells\u003c/strong\u003e: Toon producten tijdens het afrekenproces om je klanten te verleiden om nog meer producten te bestellen, waardoor je de \u003ca href=\"https://www.shopify.com/nl/blog/cross-selling\"\u003egemiddelde orderwaarde\u003c/a\u003e verhoogt.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eVerlaten winkelwagens\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eNog een manier om je afrekenproces verder te optimaliseren, is om klanten met \u003ca href=\"https://help.shopify.com/nl/manual/promoting-marketing/create-marketing/abandoned-checkouts\"\u003everlaten winkelwagens\u003c/a\u003e terug te trekken naar je winkel. \u003c/p\u003e\n\u003cp\u003eAls jouw klanten iets in jouw webshop zien, het in hun digitale mandje leggen en vervolgens de website verlaten, kun je hen een e-mail sturen om ze te herinneren aan de producten die ze interessant vonden. Dit kan handmatig, maar hier zijn ook handige \u003ca href=\"https://apps.shopify.com/categories/marketing-and-conversion-marketing-abandoned-cart?locale=nl\"\u003eShopify Apps\u003c/a\u003e voor.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBtw instellen\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eAls een bedrijf dat producten of diensten verkoopt, moet je \u003ca href=\"https://community.shopify.com/c/blog/belasting-instellen-op-shopify-leuker-kunnen-we-het-niet-maken/ba-p/2656998\"\u003ebtw\u003c/a\u003e in je prijs verwerken en afdragen aan de Belastingdienst. In sommige gevallen hoef je alleen de Nederlandse btw in te stellen, maar als je buiten de EU verkoopt óf meer dan 10.000 euro omzet draait, moet je btw betalen aan land waar je klant zich bevindt. De wetgeving rondom belasting kan complex zijn en regelmatig wijzigen. Zorg dus dat je altijd op de hoogte bent van de wet- en regelgeving — of huur een boekhouder in die dit voor je regelt.\u003c/p\u003e\n\u003cp\u003eStel je btw-regels in op je \u003ca href=\"https://www.shopify.com/admin/dashboards\"\u003eShopify Dashboard\u003c/a\u003e onder “Douanerechten en belastingen”. \u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eVerzending\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eAls klanten afrekenen, zullen ze verzendopties te zien krijgen. Bedenk een \u003ca href=\"https://www.shopify.com/nl/blog/verzendstrategieen\"\u003everzendstrategie\u003c/a\u003e die past bij je productlijn, gewichtsklassen, afmetingen en verpakkingskosten, maar ook zeker populaire verzendlocaties en bezorgmethodes.\u003c/p\u003e\n\u003cp\u003eOverweeg ook om klanten over de streep te trekken met gratis verzending, wat je toe zou kunnen passen vanaf een minimale bestelwaarde of op specifieke producten of afleverlocaties.\u003c/p\u003e\n\u003cp\u003eAls jouw assortiment bestaat uit producten met een vergelijkbare afmeting en gewicht, kun je ook met een vastgesteld verzendtarief werken. En als je platform het ondersteunt, kun je de verzendkosten ook aanpassen op de daadwerkelijke prijzen van de koerier. \u003c/p\u003e\n\u003cp\u003eDaarnaast kan het ook handig zijn om klanten de optie te bieden om hun pakketten af te laten leveren bij een postpunt. Of laat klanten hun bestellingen direct bij jou ophalen als ze in de buurt wonen.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAndere manieren om af te rekenen\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eEen \u003ca href=\"https://www.shopify.com/nl/blog/omnichannel\"\u003eomnichannel strategie\u003c/a\u003e — waarbij je jouw producten via meerdere kanalen verkoopt — kan een boost geven aan je zichtbaarheid, waardoor je meer potentiële klanten kunt bereiken. Als jouw webshop eenmaal live staat, kun je uitbreiden naar deze platforms:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSocial media\u003c/strong\u003e: Je kunt je producten te koop aanbieden op \u003ca href=\"https://www.shopify.com/nl/blog/meest-gebruikte-social-media\"\u003esocial media\u003c/a\u003e, zoals \u003ca href=\"https://www.shopify.com/nl/facebook-instagram\"\u003eFacebook, Instagram\u003c/a\u003e, TikTok of een ander kanaal waar jouw doelgroep zich bevindt.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarketplaces\u003c/strong\u003e: Steeds meer mensen beginnen hun zoektocht naar producten op \u003ca href=\"https://www.shopify.com/nl/blog/marketplace\"\u003emarketplaces\u003c/a\u003e zoals \u003ca href=\"https://www.shopify.com/nl/blog/bol-com-verkoopaccount\"\u003eBol\u003c/a\u003e, \u003ca href=\"https://www.shopify.com/nl/blog/verkopen-op-amazon\"\u003eAmazon\u003c/a\u003e en \u003ca href=\"https://www.shopify.com/nl/blog/hoe-verkopen-op-etsy-in-6-simpele-stappen-2025\"\u003eEtsy\u003c/a\u003e. Maak hier gebruik van door je voorraad te koppelen aan een marketplace naar keuze.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGoogle\u003c/strong\u003e: Draai \u003ca href=\"https://www.shopify.com/nl/blog/google-shopping\"\u003eGoogle Shopping\u003c/a\u003e campagnes en vertoon deze in het Shopping tabblad van de zoekmachine. \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eZet jouw webshop online\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eHeb je alle stappen tot nu toe doorlopen? Dan is het eindelijk tijd om je webshop te openen! Om ervoor te zorgen dat mensen jouw website kunnen bezoeken, moet je de winkelstatus op ‘openbaar’ zetten of de wachtwoordbeveiliging uitzetten. Loop wel eerst even de \u003ca href=\"https://www.shopify.com/nl/blog/webshop-online-checklist\"\u003ewebshop checklist\u003c/a\u003e door om zeker te weten dat je niks vergeet!\u003c/p\u003e\n\u003cp\u003eMisschien is je webshop nog niet perfect, maar het is belangrijk om gewoon te starten. Een lancering — zelfs al is het een soft launch — zorgt ervoor dat je alvast kunt beginnen met het verzamelen van belangrijke feedback. Je website laten testen door echte bezoekers is nog altijd de beste manier om inzicht te krijgen in de gebruiksvriendelijkheid van je website, waaronder snelheid, navigatie en het afrekenproces.\u003c/p\u003e\n\u003cp\u003eVanaf hier kun je het ontwerp nog verder aanpassen, instellingen veranderen en je marketingstrategieën verder uitbreiden aan de hand van klantdata.\u003c/p\u003e\n\u003ch2\u003e\u003cstrong\u003ePromoot je merk en producten\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/Social_Media.png?v=1728434029\" alt=\"\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eNu je webshop helemaal “up and running” is, is het tijd om je doelgroep te laten weten dat je klaar bent om hen te ontvangen. Dat is waar goede marketing om de hoek komt kijken, maar elke marketingstrategie is anders. Jouw strategie moet in ieder geval een mix worden van creatieve content en marketingcampagnes die volledig afgestemd zijn op jouw merk, producten en doelgroep.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSocial media marketing\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/nl/blog/social-media-marketing\"\u003eSocial media marketing\u003c/a\u003e betekent niet dat je aanwezig moet zijn op ieder platform dat er bestaat, integendeel zelfs. Een sterke social media strategie kiest een aantal kanalen waar de doelgroep zich bevindt, en laat de rest voor wat het is. Het is namelijk de bedoeling dat je impact maakt op de mensen die jij naar je webshop wilt trekken. Bijvoorbeeld, als jij je wilt richten op Gen Z mag \u003ca href=\"https://www.shopify.com/nl/blog/tiktok-marketing\"\u003eTikTok\u003c/a\u003e absoluut niet ontbreken uit jouw mediamix. \u003c/p\u003e\n\u003cp\u003eAls je deze marketingvorm écht goed aanpakt, moet je content natuurlijk en authentiek aanvoelen voor bezoekers. Probeer je niet altijd te focussen op het promoten van je producten, maar voeg waarde toe door middel van tutorials, comedy sketches, kijkjes achter de schermen en Q\u0026amp;A sessies.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eZoekmachineoptimalisatie (SEO)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eHet overgrote deel van de mensen maakt nog steeds gebruik van Google om winkels te vinden, reviews te lezen of producten te vergelijken. Zoekmachinemarketing, beter bekend als \u003ca href=\"https://www.shopify.com/nl/blog/webshop-seo-beginners\"\u003eSEO\u003c/a\u003e, is dan ook een manier waarop je jouw webshop vindbaar maakt voor deze klanten.\u003c/p\u003e\n\u003cp\u003eDenk na over termen waarop je gevonden wilt worden en doe vervolgens een zoekwoordonderzoek. Dit kun je doen met de zoekwoordplanner van Google óf een andere tool waarmee je de maandelijkse zoekvolumes in kaart kunt brengen. Zoek naar zowel hoog- als laag volume zoekwoorden die overeenkomen met jouw merk of product en verwerk deze in je content: van productomschrijvingen tot blogs.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eE-mailmarketing\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eJe kunt je bestaande klanten en bezoekers ook bereiken met \u003ca href=\"https://www.shopify.com/nl/blog/email-marketing-deel-1\"\u003ee-mailmarketing\u003c/a\u003e. Maak \u003ca href=\"https://www.shopify.com/nl/blog/mailinglijst\"\u003ee-maillijsten\u003c/a\u003e en creëer flows om jouw webshop top-of-mind te houden bij je doelgroep. Van welkomstaanbiedingen en verjaardagskorting tot vergeten bestellingen en reviewverzoeken, je kunt er alle kanten mee op. Met een succesvolle e-mailcampagne trek je jouw bezoekers toch weer over de streep.\u003c/p\u003e\n\u003ch2\u003e\u003cstrong\u003eOptimaliseer je webshop\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/manonlaptop.jpg?v=1728435224\"\u003e\u003c/div\u003e\n\u003cp\u003eEen webshop starten en runnen is een doorlopend proces. Als klanten je webshop bezoeken en hier doorheen bladeren, kun je zien welke content het goed doet en op welke vlakken verbeteringen doorgevoerd kunnen worden. \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://community.shopify.com/c/blog/9-belangrijkste-datapunten-om-verkeer-op-je-webshop-te/ba-p/2527329\"\u003eHet analyseren van je prestaties\u003c/a\u003e is onmisbaar als je jouw webshop wilt optimaliseren voor de beste klantervaring. Verkeer bijhouden, verkoopdata analyseren en je content hierop aanpassen zou een vaste routine moeten worden binnen je strategie. \u003c/p\u003e\n\u003cp\u003eZoek naar mogelijkheden om te optimaliseren aan de hand van deze data:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVerkeer\u003c/strong\u003e: Waar komen je bezoekers vandaan — Google zoekresultaten, social media of ads? Door in kaart te brengen hoe je bezoekers bij jou terecht komen, kun je content en advertenties verder optimaliseren.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct prestaties\u003c/strong\u003e: Houd in de gaten welke producten wel of niet verkopen en gebruik deze inzichten om je toekomstige beslissingen over inventaris, voorraad, promoties en productontwikkeling te verbeteren.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKlantgedrag\u003c/strong\u003e: Hoe gedragen bezoekers zich op je website? Bekijk welke pagina’s ze het meest bezoeken en bij welke content ze het langst blijven hangen of juist snel weggaan. Leer van gebruikerservaringen uit het verleden om je successen uit het verleden na te bootsen.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeedback en reviews\u003c/strong\u003e: Blijf altijd actief \u003ca href=\"https://community.shopify.com/c/feedback-op-mijn-winkel/bd-p/nl-foms/page/4\"\u003efeedback\u003c/a\u003e en \u003ca href=\"https://www.shopify.com/nl/blog/reviews-van-klanten-gebruiken\"\u003ereviews\u003c/a\u003e verzamelen op verschillende manieren, zoals externe review platforms of enquêtes na aankoop . Deze informatie helpt je te begrijpen wat klanten fijn vinden en wat ze graag anders zouden zien.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMet deze informatie weet je precies hoe klanten zich gedragen op jouw website, en kun je de \u003ca href=\"https://www.shopify.com/nl/blog/landing-page\"\u003econversieratio verhogen\u003c/a\u003e door verbeteringen door te voeren daar waar dat nodig is. Zo zet je bezoekers binnen no-time om naar klanten.\u003c/p\u003e\n\u003ch2\u003e\u003cstrong\u003eStart jouw webshop vandaag nog\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eOf je nou een knutselaar, digitale \u003ca href=\"https://www.shopify.com/nl/blog/online-kunst-verkopen\"\u003ekunstenaar\u003c/a\u003e of \u003ca href=\"https://www.shopify.com/nl/blog/online-t-shirtbedrijf-starten\"\u003eT-shirt ontwerper\u003c/a\u003e bent, met alle e-commerce platforms is het makkelijker dan ooit tevoren om jouw eigen webshop te beginnen en direct te starten met verkopen. \u003c/p\u003e\n\u003cp\u003eMaar daar stopt het niet. Jouw e-commerce avontuur is altijd een work-in-progress, waarbij je constant meebeweegt met marktontwikkelingen en de klant. \u003ca href=\"https://www.shopify.com/nl/start\"\u003eStart jouw eigen webshop met Shopify\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"\"\u003eVeelgestelde vragen over een webshop starten\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHoe start je een eigen webshop?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cli\u003eVind jouw doelgroep\u003c/li\u003e\n\u003cli\u003eKies een (of meerdere) producten voor jouw webshop\u003c/li\u003e\n\u003cli\u003eKies een e-commerce platform\u003c/li\u003e\n\u003cli\u003eBouw je merk\u003c/li\u003e\n\u003cli\u003eInschrijven bij de KVK\u003c/li\u003e\n\u003cli\u003eBouw je webshop\u003c/li\u003e\n\u003cli\u003eRegel de check-out en verzending\u003c/li\u003e\n\u003cli\u003eZet jouw webshop online\u003c/li\u003e\n\u003cli\u003ePromoot je merk en producten\u003c/li\u003e\n\u003cli\u003eOptimaliseer je webshop\u003c/li\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHoeveel geld heb je nodig om een webshop te beginnen?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eJe kunt al een webshop starten vanaf 5 euro per maand. Wanneer je kiest voor een business model op basis van print-on-demand of dropshipping, hoef je niet eens geld te investeren om jouw webshop te runnen. Wil je het direct professioneel aanpakken? Dan moet je vooraf geld investeren, maar elk startbudget is anders en hangt af van het type webshop. \u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eKun je een gratis webshop maken?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eMet een gratis proefperiode van Shopify kun je eerst een gratis webshop beginnen op een .shopify.com subdomein. Ben je tevreden over hoe jouw website eruit ziet en wil je starten met verkopen? Dan kun je overstappen op een betaalde versie en een domeinnaam registreren.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eKun je een webshop starten zonder KVK?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eEen KVK-nummer is voor vrijwel alle webshops verplicht. Je moet je webshop inschrijven bij de KVK als je aan deze voorwaarden voldoet:\u003c/p\u003e\n\u003cli\u003eJe verkoopt zelfstandig producten of diensten via je webshop, of bent je hierop aan het voorbereiden (zoals het inkopen van producten).\u003c/li\u003e\n\u003cli\u003eJe verdient er geld aan.\u003c/li\u003e\n\u003cli\u003eJe levert goederen of diensten aan andere mensen dan alleen familie of vrienden via je webshop.\u003c/li\u003e\n\u003cp\u003eLet op: je KVK-nummer moet altijd zichtbaar zijn op je website!\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute; left: -4px; top: 11121.2px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Webshops schieten als paddenstoelen uit de grond, maar misschien denk jij wel dat het te moeilijk is. Maar met je juiste tools kun je binnen no-time beginnen met verkopen. Ongeacht of je jouw eerste webshop start of een e-commerce expert bent, een webshop maken is het beste wat je kunt doen om je klanten te bereiken!","excerptHtml":"\u003cp data-mce-fragment=\"1\"\u003eWebshops schieten als paddenstoelen uit de grond, maar misschien denk jij wel dat het te moeilijk is. Maar met je juiste tools kun je binnen no-time beginnen met verkopen. Ongeacht of je jouw eerste webshop start of een e-commerce expert bent, een webshop maken is het beste wat je kunt doen om je klanten te bereiken!\u003c/p\u003e","seo":{"__typename":"SEO","title":"Een webshop starten in 2025: 10 stappen","description":"Een webshop starten kan overweldigend zijn en is hard werken. Volg dit 10-stappenplan en begin vandaag nog met verkopen!"},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/start-online-store\",\"en-GB\":\"https://www.shopify.com/uk/blog/start-online-store\",\"en-AU\":\"https://www.shopify.com/au/blog/start-online-store\",\"en-ID\":\"https://www.shopify.com/id/blog/start-online-store\",\"en-NZ\":\"https://www.shopify.com/nz/blog/start-online-store\",\"en-ZA\":\"https://www.shopify.com/za/blog/start-online-store\",\"en-NG\":\"https://www.shopify.com/ng/blog/start-online-store\",\"en-PH\":\"https://www.shopify.com/ph/blog/start-online-store\",\"en-SG\":\"https://www.shopify.com/sg/blog/start-online-store\",\"en-HK\":\"https://www.shopify.com/hk/blog/start-online-store\",\"en-IE\":\"https://www.shopify.com/ie/blog/start-online-store\",\"en-MY\":\"https://www.shopify.com/my/blog/start-online-store\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"De beste Shopify website templates voor jouw webshop\",\"url\":\"blog/website-templates\"},{\"title\":\"5 verzekeringen waar je over na moet denken als je een webshop hebt\",\"url\":\"blog/verzekeringen-voor-webshops\"},{\"title\":\"Affiliate marketing- lucratief en iedereen kan er mee starten\",\"url\":\"blog/affiliatemarketing-verdienen-met-productaanbevelingen\"},{\"title\":\"Laat klanten terugkeren- 8 voorbeelden van originele loyaliteitsprogramma's\",\"url\":\"blog/klantenbindings-programmas\"},{\"title\":\"Achteraf betalen voor webshops verplicht?\",\"url\":\"blog/achteraf-betalen\"},{\"title\":\"Wetgeving voor webshops- Zo voldoet je site aan de regels\",\"url\":\"blog/wetgeving-voor-webshops\"},{\"title\":\"Wat is Shopify en hoe werkt het?\",\"url\":\"blog/wat-is-shopify\"},{\"title\":\"De voordelen van een white label webshop (+11 populaire producten)\",\"url\":\"blog/white-label-producten\"},{\"title\":\"Business Model Canvas- de 9 bouwstenen voor je bedrijf (+ gratis template)\",\"url\":\"blog/business-model-canvas\"},{\"title\":\"Bierbrouwen- 20 tips voor het starten van een online business vanuit je passie\",\"url\":\"blog/bier-webshop\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"Een webshop starten: hier moet je rekening mee houden (5 stappen)\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"webshop-complete-stappenplan\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-business.jpg?v=1616039633\u0026width=1024\",\"imageAltText\":\"webshop starten\",\"modifiedAt\":\"2023-10-25\"},{\"title\":\"Online geld verdienen: 26 manieren om direct te starten\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"online-geld-verdienen\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-money-online.jpg?v=1611862139\u0026width=1024\",\"imageAltText\":\"Online geld verdienen\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"Meest verkochte producten voor webshops - trends en tips (2022)\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"bestverkochte-producten-voor-webshops\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/trending-products_c8d0d15c-9afc-47e3-9ba2-f7bad0505b9b.png?format=webp\u0026v=1614559651\u0026width=1024\",\"imageAltText\":\"3D-modellen van de best verkopende producten van 2021, die in het artikel in detail worden besproken\",\"modifiedAt\":\"2022-06-12\"},{\"title\":\"Zo vind je leveranciers, groothandels en fabrikanten voor jouw webshop\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"leverancier-vinden\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/find-manufacturer-supplier.jpg?width=1024\",\"imageAltText\":\"leveranciers vinden\",\"modifiedAt\":\"2022-06-09\"},{\"title\":\"Geld verdienen vanuit huis: 25 inspirerende ideeën in 2022\",\"tags\":[\"Inspiratie\"],\"handle\":\"thuiswerken-bedrijf-ideeen\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_HomeBiz_Header_Final_dc2be449-8260-4e64-abcb-d0c0a4cd1d07.jpg?v=1587655437\u0026width=1024\",\"imageAltText\":\"geld verdienen vanuit huis\",\"modifiedAt\":\"2022-06-12\"},{\"title\":\"Wat is dropshipping en hoe werkt het?\",\"tags\":[\"Dropshipping\"],\"handle\":\"wat-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\u0026width=1024\",\"imageAltText\":\"Wat is dropshipping? Hoe het dropshippingmodel werkt.\",\"modifiedAt\":\"2022-05-05\"},{\"title\":\"Vind je niche: 9 nichemarkt voorbeelden met veel kansen\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"vind-je-niche\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/niche-markets.jpg?v=1616531005\u0026width=1024\",\"imageAltText\":\"nichemarkt niche betekenis\",\"modifiedAt\":\"2022-07-21\"},{\"title\":\"Print on demand: verkoop je eigen T-shirts, mokken en meer zonder eigen geld\",\"tags\":[\"Dropshipping\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/print-on-demand-hero.jpg?v=1555624456\u0026width=1024\",\"imageAltText\":\"Print on demand t-shirts boeken dropshipping\",\"modifiedAt\":\"2023-11-08\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/Een_webshop_starten_in_2024_10_stappen_-_featured.png?v=1728433757","imageAltText":"Twee browservensters illustreren hoe je een online winkel start. Bovenaan zie je een e-commercewinkel met een zwevende cursor","imageClass":"","modifiedAt":"8 okt 2024","modifiedAtRaw":"2024-10-08T18:00:00Z"},"metaDescription":"Een webshop starten kan overweldigend zijn en is hard werken. Volg dit 10-stappenplan en begin vandaag nog met verkopen!","contentHtml":"\u003cp\u003eEen webshop starten kan overweldigend zijn en is hard werken. Volg dit 10-stappenplan en begin vandaag nog met verkopen!\u003c/p\u003e\n\u003cp\u003eWebshops schieten als paddenstoelen uit de grond, maar misschien denk jij wel dat het te moeilijk is. Maar met je juiste tools kun je binnen no-time beginnen met verkopen. Ongeacht of je jouw eerste webshop start of een e-commerce expert bent, een webshop maken is het beste wat je kunt doen om je klanten te bereiken!\u003c/p\u003e\n\u003cp\u003eHoe start je een webshop?\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003ch2\u003e\u003cstrong\u003eVind jouw doelgroep\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/Doelgroep.png?v=1728434029\"\u003e\u003c/div\u003e\n\u003cp\u003eEen \u003ca href=\"/nl/blog/doelgroepanalyse\"\u003edoelgroep\u003c/a\u003e is een groep mensen die geneigd is om interesse te tonen in jouw merk, winkel en producten. Dit is tevens de groep waar jij je met je webshop op zal gaan focussen.\u003c/p\u003e\n\u003cp\u003eMaar waar vind je jouw doelgroep? Waar houden je klanten van en wat zoeken zij in een webshop of product? Heel veel strategische keuzes voor jouw bedrijf zijn gebaseerd op je doelgroep, en juist daarom is het belangrijk om te beginnen met het doen van onderzoek. Als je jouw website afstemt op jouw ideale klant, is de kans groter dat ze jou vinden én iets bij je kopen.\u003c/p\u003e\n\u003cp\u003eJe kunt jouw doelgroep op elk mogelijk kenmerk baseren, maar er zijn drie kernelementen waar je rekening mee moet houden:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDemografie\u003c/strong\u003e: leeftijd, geslacht en gender, beroep, opleiding, inkomen et cetera.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocatie\u003c/strong\u003e: lokaal, Nederland, internationaal.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInteresses\u003c/strong\u003e: hobby’s, normen en waarden, leefstijl en andere klantvoorkeuren.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAls je dit met elkaar combineert, krijg je een persona — een fictief profiel gebaseerd op de kenmerken van je ideale klant. Zo’n persona is een handig hulpmiddel om in gedachten te houden wanneer je jouw website, productbeschrijvingen en advertenties maakt.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBepaal je niche\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eAls je een nieuwe webshop opent, krijg je te maken met een hele hoop concurrentie die allemaal de aandacht van jouw doelgroep probeert te trekken. Klinkt zorgwekkend, maar er is een manier om aan je concurrentie voorbij te gaan: het \u003ca href=\"/nl/blog/vind-je-niche\"\u003ekiezen van een niche\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eNiches zijn specifieke segmenten binnen een doelgroep met een bepaalde behoefte of interesse. Hardloopschoenen zijn een goed voorbeeld van een niche binnen de schoenenbranche, terwijl wandelschoenen weer een heel ander type klant aan zal trekken. Maar daar stopt het niet. Je kunt steeds een laag dieper gaan zolang er vraag is naar een type product, zoals waterdichte wandelschoenen, sneeuwschoenen enzovoorts.\u003c/p\u003e\n\u003cp\u003eAls jij je wilt vestigen in een verzadigde markt, is het dus bijna essentieel om je niche te verfijnen tot je een doelgroep tegenkomt die nog op zoek is naar geschikte webshops en producten.\u003c/p\u003e\n\u003ch2\u003e\u003cstrong\u003eKies een product voor je webshop\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/Voorraad_inkopen.png?v=1728434029\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eEen van de grootste uitdagingen voor ondernemers is het vinden van een winstgevend product. Als je al weet wie jouw doelgroep is, werkt dit in je voordeel. Het internet, inclusief social media, staat vol met aanwijzingen over waar jouw toekomstige klant naar op zoek is. Dit kan je helpen om \u003ca href=\"/nl/blog/11-productsourcing-apps\"\u003eproducten te vinden\u003c/a\u003e die jouw doelgroep absoluut niet kan weerstaan.\u003c/p\u003e\n\u003cp\u003eZo ontdek je producten die nog wel eens jouw volgende bestseller kunnen worden:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eInformeer bij vrienden, familie, collega’s of andere mensen in je netwerk waar zij nou écht op zitten te wachten.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eGa in gesprek met hobbyisten en fans om erachter te komen waar ze enthousiast van worden en waar hun uitdagingen zitten.\u003c/li\u003e\n\u003cli\u003eMaak gebruik van je eigen interesses en hobby’s om te bepalen welke producten aan zouden slaan binnen soortgelijke doelgroepen.\u003c/li\u003e\n\u003cli\u003eHoud de laatste \u003ca href=\"https://trends.google.nl/trends/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003etrends\u003c/a\u003e in de gaten en voorspel de volgende hype.\u003c/li\u003e\n\u003cli\u003eAnalyseer \u003ca href=\"/nl/blog/marketplace\"\u003emarketplace\u003c/a\u003e statistieken om te ontdekken welke \u003ca href=\"/nl/blog/bestverkochte-producten-voor-webshops\"\u003epopulaire producten\u003c/a\u003e de afgelopen jaren goed presteerden en op dit moment goed in de markt staan.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAls je eenmaal een idee hebt van welk type product je wilt verkopen, is het tijd om deze in te kopen. Dat kun je op verschillende manieren doen:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaak ze zelf\u003c/strong\u003e: Als je een beetje creatief bent, kun je beginnen met het verkopen van \u003ca href=\"/nl/blog/zelf-dingen-maken-om-te-verkopen\"\u003ezelfgemaakte producten\u003c/a\u003e. Dit kan klanten aantrekken die op zoek zijn naar unieke, custom of luxe items.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGroothandels\u003c/strong\u003e: Producten inkopen bij een \u003ca href=\"/nl/blog/leverancier-vinden\"\u003egroothandel\u003c/a\u003e geeft je de regie over je inventaris en zorgt voor een stabiele voorraad.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabricage en productie\u003c/strong\u003e: Werk samen met een fabriek of leverancier om producten te produceren. Dit kun je doen met \u003ca href=\"/nl/blog/white-label-producten\"\u003ewhite label producten\u003c/a\u003e – bestaande producten die merken onder hun eigen naam mogen verkopen — of \u003ca href=\"/nl/blog/private-label\"\u003eprivate label producten\u003c/a\u003e die exclusief door jou verkocht mogen worden.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrint-on-demand\u003c/strong\u003e: Met een \u003ca href=\"/nl/blog/print-on-demand\"\u003eprint-on-demand service\u003c/a\u003e kun je jouw designs en prints op verschillende producten laten drukken, terwijl de bedrijven achter deze service de productie en verzending regelen.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/nl/blog/wat-is-dropshipping\"\u003e\u003cstrong\u003eDropshipping\u003c/strong\u003e\u003c/a\u003e: Verkoop verschillende producten zonder dat jij je zorgen hoeft te maken over de productie, inkoop of verzending. Je ontvangt de bestelling, stuurt deze door naar een \u003ca href=\"/nl/blog/dropshipping-leveranciers\"\u003edropshipping leverancier\u003c/a\u003e en zij regelen de rest. Er zijn zelfs een aantal handige \u003ca href=\"https://apps.shopify.com/categories/finding-products-sourcing-options-dropshipping?locale=nl\"\u003eDropshipping Shopify Apps\u003c/a\u003e waarmee je dit kunt automatiseren.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eKies een e-commerce platform\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cfigure\u003e\u003cimg class=\"border block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/dawnshopifytheme.jpg?v=1728434214\" alt=\"Het Dawn Shopify-thema wordt bewerkt met behulp van de Shopify-winkelbouwer\" style=\"float: none;\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eHet \u003ca href=\"https://themes.shopify.com/themes/dawn/styles/default?locale=nl\u0026amp;surface_detail=small-inventory\u0026amp;surface_inter_position=12\u0026amp;surface_intra_position=2\u0026amp;surface_type=home\"\u003eDawn thema\u003c/a\u003e op Shopify\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003eEen webshop starten kan niet zonder een \u003ca href=\"/nl/blog/ecommerce-platforms\"\u003ee-commerce platform\u003c/a\u003e, want dat is waar je jouw webshop bouwt en bijhoudt. Het is de machinekamer van je bedrijf waar je je website in de gaten houdt, nieuwe producten uploadt en bestellingen verwerkt.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eDit zijn enkele populaire e-commerce platforms:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/nl/start\"\u003eShopify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eWix\u003c/li\u003e\n\u003cli\u003eWooCommerce\u003c/li\u003e\n\u003cli\u003eBigCommerce\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eVergelijk de verschillende e-commerce partijen om de beste match voor jou en je bedrijf te vinden.\u003c/p\u003e\n\u003cp\u003eDe meeste platforms hebben een geïntegreerde websitebouwer waarmee je een digitale etalage kunt maken, oftewel jouw webshop. Dit doe je (meestal) door de gewenste blokken en features naar de juiste plek te slepen. Hierdoor hoef je niet aan te modderen met ingewikkelde codes en kun je jouw webshop binnen no-time starten. Wanneer je begint met vergelijken, is het verstandig om op deze dingen te letten:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGebruiksvriendelijkheid\u003c/strong\u003e: Het bouwen van jouw webshop zou makkelijk en intuïtief moeten zijn.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign mogelijkheden\u003c/strong\u003e: Kies voor een platform met breed assortiment aan \u003ca href=\"https://themes.shopify.com?locale=nl\"\u003egratis en betaalde thema’s\u003c/a\u003e voor jouw branche of niche.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI-functionaliteiten\u003c/strong\u003e: Features zoals \u003ca href=\"/nl/magic\"\u003eShopify Magic\u003c/a\u003e kunnen je helpen om content creatie te versnellen en verbeteren.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGroeipotentieel\u003c/strong\u003e: Verdiep je in de mogelijkheden zoals het toelaten van eigen code of webdesigns voor wanneer jouw webshop uit zijn schoenen groeit.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGratis proefperiode\u003c/strong\u003e: Een \u003ca href=\"https://accounts.shopify.com/signup?rid=42cb8bb4-ae21-436e-b7d4-2ceee3532978\"\u003egratis proefperiode\u003c/a\u003e is altijd goed om kennis te maken met een platform en websitebouwer zonder dat je ergens aan vastzit.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eKijk verder dan alleen de webshop\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eWebsitebouwers zijn slechts één onderdeel van een webshop. Afhankelijk van welke aanbieder je kiest, komen er ook een aantal andere belangrijke zaken kijken bij het starten van een webshop, zoals:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/nl/blog/wat-is-hosting\"\u003eWebhosting\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eAnalyses van je winkeldata: o.a. zichtbaarheid, omzet en klantgedrag\u003c/li\u003e\n\u003cli\u003eVerpakking en \u003ca href=\"/nl/blog/webshop-verzending\"\u003everzending\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/nl/blog/topics/marketing\"\u003eMarketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eFysieke locaties\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eDenk alvast goed na over de toekomst van je bedrijf wanneer je op zoek gaat naar het juiste e-commerce platform. Misschien heb je sommige features nu nog niet nodig, maar dat betekent niet dat ze in de toekomst niet van pas kunnen komen. Door vooruit te denken, voorkom je dat je later van platform moet wisselen.\u003c/p\u003e\n\u003ch2\u003e\u003cstrong\u003eBouw je merk\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cfigure\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/I.AM.caps_Webshop_starten.png?v=1728434029\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eDe branding van \u003ca href=\"https://nl.iamcaps.store/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eI.AM.CAPS\u003c/a\u003e is altijd consistent, on- en offline. Hun webshop, verpakkingen en marketing sluiten allemaal op elkaar aan.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003eEen sterk merk kenmerkt zich door een consistente en professionele uitstraling, maar voordat je daar eenmaal bent moet je eerst nadenken over je \u003ca href=\"/nl/blog/brand-storytelling\"\u003ebranding en merkverhaal\u003c/a\u003e. En nee, dat gaat niet alleen over het logo of kleurenschema dat je gebruikt, maar over de hele identiteit die je overal in terug zou moeten zien: je website, afbeeldingen, social media en ga zo maar door.\u003c/p\u003e\n\u003cp\u003eDenk na over deze onmisbare bouwstenen voordat je jouw webshop start:\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDe missie en visie van je bedrijf\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eTegenwoordig hechten klanten niet alleen waarde aan je product, maar ook aan je merk en waar het voor staat. Daarom is het belangrijk om tot in de puntjes uit te denken wie je gaat helpen, welk probleem je gaat oplossen en hoe jij je onderscheidt van je concurrenten door middel van \u003ca href=\"/nl/blog/unique-selling-proposition\"\u003eunique selling points (USP’s)\u003c/a\u003e. Deze elementen laat je vervolgens niet alleen terugkomen in de uitstraling van je website, marketing en socials, maar ook in je teksten met een eigen tone of voice.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWebshopnaam\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eJe \u003ca href=\"/nl/blog/naam-voor-webshop-kiezen\"\u003ewebshopnaam\u003c/a\u003e is vaak het eerste punt van herkenning voor potentiële klanten. Des te meer reden om goed na te denken over de naam van je bedrijf, merk of webshop. Misschien wil je beginnen onder je eigen naam, een beschrijvende term of heb je nog helemaal geen idee hoe je jouw webshop moet noemen. Als je inspiratie nodig hebt, kun je een \u003ca href=\"/nl/hulpmiddelen/bedrijfsnaam-generator\"\u003ebedrijfsnaamgenerator\u003c/a\u003e gebruiken om je op weg te helpen.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLogo\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/nl/blog/een-logo-ontwerpen-IN-7-stappen\"\u003eEen logo\u003c/a\u003e is het visitekaartje van je merk, en die draag je natuurlijk uit over allerlei verschillende on- en offline kanalen. Goede logo’s worden onthouden, maar slechte logo’s niet. Zorg er dus voor dat je logo bij je merk past en je doelgroep aanspreekt.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLifestyle- en productfotografie\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eFoto’s ondersteunen je producten door de kenmerken en kwaliteit te showcasen. Maar ze kunnen ook een gevoel overbrengen waardoor je klanten kunnen zien hoe jouw product aansluit op hun leven. Goede lifestyle- en \u003ca href=\"/nl/blog/productfotografie-de-perfecte-opstelling\"\u003eproductfotografie\u003c/a\u003e zijn daarom een must voor elke goede webshop.\u003c/p\u003e\n\u003cp\u003eTegenwoordig kun je dit makkelijk zelf doen met behulp van je smartphone camera. Deze kun je vervolgens \u003ca href=\"https://help.shopify.com/nl/manual/shopify-admin/productivity-tools/shopify-magic/media-generation\"\u003ebewerken met AI\u003c/a\u003e zodat je foto’s en achtergronden altijd aansluiten bij je merk. Natuurlijk kun je ook kiezen voor professionele fotografie, maar daar hangt een aanzienlijk kostenplaatje aan.\u003c/p\u003e\n\u003ch2\u003e\u003cstrong\u003eInschrijven bij de KVK\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eAls je een webshop wilt starten, moet je je vrijwel altijd \u003ca href=\"https://www.kvk.nl/inschrijven/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003einschrijven bij de Kamer van Koophandel\u003c/a\u003e. Dit doe je niet alleen voor jezelf en voor de Belastingdienst, maar ook om het vertrouwen van je klanten te winnen. Zij kunnen jouw bedrijf namelijk opzoeken in het \u003ca href=\"https://www.kvk.nl/zoeken/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eKVK-register\u003c/a\u003e en daarnaast is het ook verplicht om jouw KVK-nummer op je website te tonen — samen met een aantal \u003ca href=\"https://ondernemersplein.kvk.nl/regels-voor-bedrijfscorrespondentie/#:~:text=Verplichte%20gegevens%20op%20uw%20website,-U%20moet%20duidelijk\u0026amp;text=U%20moet%20op%20uw%20website,KVK%2Dnummer\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eandere gegevens\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eTijdens de inschrijving moet je ook de \u003ca href=\"/nl/blog/eenmanszaak\"\u003erechtsvorm\u003c/a\u003e van je bedrijf kiezen, van eenmanszaak (ZZP) tot besloten vennootschappen (BV’s). Denk goed na over welke rechtsvorm het beste bij jouw bedrijf past.\u003c/p\u003e\n\u003cp\u003eNaast een KVK-nummer heb je mogelijk ook een aantal andere zaken nodig:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBTW-nummer en OB-nummer van de Belastingdienst\u003c/li\u003e\n\u003cli\u003ePatenten of octrooien om je merk en/of producten te beschermen\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eBouw je webshop\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cfigure\u003e\u003cimg class=\"border block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/PinkGellac_Webshop_Starten.png?v=1728434029\" alt=\"\" style=\"float: none;\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://pinkgellac.com/nl\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ePink Gellac\u003c/a\u003e gebruikt een simpele achtergrond om zowel de kleur als herkenbare verpakking centraal te zetten.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003eAls je een doelgroep hebt gekozen, producten hebt ingekocht en je merk hebt ontwikkeld, wordt het tijd om alles te bundelen tot een geheel: jouw eigen webshop.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDe basis\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eBegin met het invoeren van de belangrijkste informatie die opgevraagd wordt door het door jou gekozen e-commerce platform:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDomein\u003c/strong\u003e: Als je nog geen hebt, moet je eerst een \u003ca href=\"/nl/blog/kies-domeinnaam\"\u003edomeinnaam kiezen\u003c/a\u003e die past bij je merknaam. Controleer ook even of je \u003ca href=\"/nl/domeinen/domeinnaam-checken\"\u003edomeinnaam nog beschikbaar is\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThema\u003c/strong\u003e: Kies een \u003ca href=\"/nl/blog/website-templates\"\u003ethema of template\u003c/a\u003e dat bij jouw merk en idee past, mits jouw platform gebruikt maakt van vaste lay-outs.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNavigatie\u003c/strong\u003e: Maak een menu waarmee jouw klanten naar belangrijke pagina’s kunnen bewegen. Dit hoeft niet alleen een hoofdmenu te zijn, want je kunt deze links ook in de footer of sidebar verwerken. Heb je een grote website? Voeg dan ook een zoekbalk toe.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLogo\u003c/strong\u003e: Plaats je logo op verschillende plekken binnen je webshop (en vergeet je \u003ca href=\"https://help.shopify.com/nl/manual/online-store/images/add-favicon\"\u003efavicon\u003c/a\u003e niet!).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign\u003c/strong\u003e: Kleuren en lettertypes kunnen je merk maken of breken. Stel deze in op basis van je uitgedachte merkverhaal. Maak wel altijd gebruik van contrasterende kleuren zodat je tekst niet verdwijnt in de kleur van je achtergrond of buttons. Gebruik websites zoals \u003ca href=\"https://coolors.co/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eCoolors\u003c/a\u003e om je kleurenpallet te bepalen.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eVoeg je eerste producten toe\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eVind de “product toevoegen” knop in het door jou gekozen e-commerce platform om je foto’s, beschrijving en andere details van je product te uploaden.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eProduct titels en -beschrijvingen laten aan je klant weten wat het product is en wat ze eraan hebben. Maar ook zoekmachines zoals Google gebruiken deze elementen om je product te identificeren en indexeren. Doordachte en goed geschreven teksten kunnen jouw product dan ook maken of breken.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eProductbeschrijvingen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eProductbeschrijvingen geven je de kans om vrij direct met je doelgroep te ‘praten’. Hier kun je hen vertellen wat het product is, wat het doet en waarom zij dit écht nodig hebben. En dat doe je allemaal in een herkenbare stem: je tone of voice. Houd hier rekening mee als je aan de slag gaat met jouw productbeschrijvingen:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eOnthoud tegen wie je praat en hou rekening met hun taalniveau en spreektaal.\u003c/li\u003e\n\u003cli\u003eHighlight de belangrijkste voordelen door middel van iconen, bullet points of illustraties.\u003c/li\u003e\n\u003cli\u003eVoorkom vragen door de oren en ogen van je klant te spelen, oftewel beschrijf zoveel mogelijk.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eFoto’s en andere media\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eUpload goede product foto’s in een consistente stijl en beeldverhouding zodat je assortiment altijd een samenhangend geheel blijft. Naast foto’s kun je jouw producten ook verrijken met video’s, animaties of 3D-modellen.\u003c/p\u003e\n\u003cp\u003eDe juiste afbeeldingen helpen je klant om in te beelden hoe het is om jouw product in handen te hebben. Hier kun je niet alleen productfotografie voor gebruiken, want je kunt dit ook mengen met lifestyle fotografie om nóg meer gevoel te creëren bij je product.\u003c/p\u003e\n\u003cp\u003eIn de afbeelding hierboven zie je hoe \u003ca href=\"https://pinkgellac.com/nl\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ePink Gellac\u003c/a\u003e hun producten tentoonstelt op een simpele, blanco achtergrond met daarop een druppel nagellak in de bijbehorende kleur. Abstract en duidelijk, maar wat zegt dit nou over de nagellak? Om vragen of twijfel weg te nemen, maakt de website gebruik van User Generated Content op de productpagina. Hierdoor ziet de klant hoe de lak er ‘in het wild’ uitziet.\u003c/p\u003e\n\u003cp\u003eVoor dit soort productcategorieën, waar ook kleding en sieraden onder vallen, is visuele informatie essentieel. Ga je een webshop beginnen in zo’n categorie? Gebruik dan altijd meerdere foto’s vanuit verschillende hoeken, en showcase de details die snel wegvallen op een foto.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cfigure\u003e\u003cimg class=\"border block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/PinkGellac_UGC_Webshop_Starten.png?v=1728434784\" alt=\"\" style=\"float: none;\" data-mce-style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eKlantfoto’s (UGC) op de \u003ca href=\"https://pinkgellac.com/nl/products/199-luscious-red\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eproductpagina van Pink Gellac\u003c/a\u003e.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003ch4\u003e\u003cstrong\u003ePrijs bepalen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eDe volgende onmisbare stap is om je producten te voorzien van een prijs. Je \u003ca href=\"/nl/blog/prijsbepaling-in-3-stappen-de-beste-prijs-voor-producten-bepalen\"\u003ebepaalt de verkoopprijs\u003c/a\u003e aan de hand van een aantal factoren: de kostprijs, prijzen van concurrenten en de geschatte waarde van het product. Naarmate je webshop groeit, kun je jouw prijsstrategie aanpassen aan de hand van de prestaties en feedback.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eProduct informatie\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eOm je klant zoveel mogelijk informatie te geven over jouw product, heb je meer nodig dan alleen een prijskaartje. Vergeet deze belangrijke details niet:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eProductspecificaties (materialen, afmetingen, productieprocessen)\u003c/li\u003e\n\u003cli\u003eProductcategorie (zoals herenkleding of luchtzuiverende planten)\u003c/li\u003e\n\u003cli\u003eProductvariant (hoeveelheid, kleuren, maten)\u003c/li\u003e\n\u003cli\u003eVoorraad details (huidige voorraad, barcodes, SKU’s)\u003c/li\u003e\n\u003cli\u003eProducttags en collecties om je producten te rangschikken voor specifieke doelgroepen of actieperiodes.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eInformatieve pagina’s maken\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eNaast producten heeft een webshop ook informatieve pagina’s nodig om vertrouwen op te bouwen, je merkverhaal te vertellen, vragen te beantwoorden en om klanten te laten weten hoe ze jou kunnen bereiken.\u003c/p\u003e\n\u003cp\u003eZorg dat deze pagina’s klaar staan voordat je jouw webshop opent:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHomepagina\u003c/strong\u003e: Ontwerp je homepagina op zo’n manier dat kersverse bezoekers direct kunnen zien wat je verkoopt, maar zorg ook dat terugkerende klanten hier makkelijk hun weg kunnen vervolgen.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContactpagina\u003c/strong\u003e: Je \u003ca href=\"/nl/blog/contactpagina\"\u003econtactpagina\u003c/a\u003e moet een ingang creëren naar je klantenservice door middel van je contactgegevens, een contactformulier en eventuele opties zoals een \u003ca href=\"/nl/blog/shopify-chat\"\u003elive chat\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOver ons-pagina\u003c/strong\u003e: Gebruik je \u003ca href=\"/nl/blog/over-ons-pagina\"\u003e‘over ons’-pagina\u003c/a\u003e om een persoonlijke touch mee te geven aan je klanten. Vul het verhaal over jou en je bedrijf aan met video’s over jezelf, foto’s van het proces en links naar persberichten.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeleidspagina\u003c/strong\u003e: Een pagina met \u003ca href=\"/nl/blog/algemene-voorwaarden-webshop\"\u003everkoopvoorwaarden\u003c/a\u003e waarin je afspraken over \u003ca href=\"/nl/blog/webshop-verzending\"\u003everzending\u003c/a\u003e, \u003ca href=\"/nl/blog/retourneren-retour-beleid\"\u003eretouren\u003c/a\u003e en \u003ca href=\"/nl/hulpmiddelen/beleid-generator\"\u003eprivacy\u003c/a\u003e vastlegt. Een helder beleid helpt om het vertrouwen van je klanten te winnen, maar beschermt je ook tegen conflicten en geschillen met klanten.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFAQ-pagina\u003c/strong\u003e: Met een \u003ca href=\"/nl/blog/faq-pagina\"\u003eveelgestelde vragen pagina\u003c/a\u003e beantwoord je de vragen van klanten voordat ze bij je klantenservice terecht komen. Deze vragen kun je ook in productpagina’s of beleidspagina’s verwerken.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eRegel de check-out en verzending\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg class=\"block block--bordered\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/shopifycheckout.jpg?v=1728435048\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eDe volgende stap is het instellen van het afrekenproces, want hierdoor kunnen je klanten makkelijk en veilig producten kopen.\u003c/p\u003e\n\u003cp\u003eOm dit te kunnen doen, zul je eerst \u003ca href=\"/nl/betaalmethodes\"\u003ebetalingsproviders\u003c/a\u003e met elkaar moeten vergelijken op basis van de functionaliteiten en transactiekosten. Dit is waar je op moet letten:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetaalmethodes\u003c/strong\u003e: Laat klanten afrekenen met creditcard, PayPal, Apple Pay, Shop Pay, iDeal en meer.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWinkelvaluta’s\u003c/strong\u003e: Met \u003ca href=\"/nl/betaalmethodes\"\u003ewinkelvaluta’s\u003c/a\u003e krijgen klanten uit andere delen van de wereld automatisch de omgerekende prijs te zien.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTransactiekosten\u003c/strong\u003e: Vind een aanbieder met transactiekosten die bij jouw bedrijf passen.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeveiliging\u003c/strong\u003e: Stel veiligheidsmaatregelen in om jezelf en je klanten te beschermen.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eGepersonaliseerde check-out\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eDe meeste e-commerce platforms hebben ingebouwde check-out features. Hiermee kun je de winkelervaring verbeteren dankzij versnelde check-out en gespreid betalen.\u003c/p\u003e\n\u003cp\u003eVerbeter jouw afrekenproces met deze functionaliteiten:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersnelde check-out\u003c/strong\u003e: Stel Shop Pay in waardoor klanten sneller af kunnen rekenen.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetalen in termijnen\u003c/strong\u003e: Biedt gespreid betalen aan voor dure producten om deze betaalbaar te maken voor je klant.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKlantaccounts\u003c/strong\u003e: Geef klanten de mogelijkheid om een account aan te maken met hun persoonlijke gegevens om het bestelproces in de toekomst nóg makkelijker te maken.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVerplichte informatie\u003c/strong\u003e: Kies zelf welke informatie klanten in moeten voeren om de bestelling te voltooien.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKortingscodes en cadeaukaarten\u003c/strong\u003e: Verwerk manieren om kortingscodes en cadeaukaarten te verzilveren.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpsells\u003c/strong\u003e: Toon producten tijdens het afrekenproces om je klanten te verleiden om nog meer producten te bestellen, waardoor je de \u003ca href=\"/nl/blog/cross-selling\"\u003egemiddelde orderwaarde\u003c/a\u003e verhoogt.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eVerlaten winkelwagens\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eNog een manier om je afrekenproces verder te optimaliseren, is om klanten met \u003ca href=\"https://help.shopify.com/nl/manual/promoting-marketing/create-marketing/abandoned-checkouts\"\u003everlaten winkelwagens\u003c/a\u003e terug te trekken naar je winkel.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eAls jouw klanten iets in jouw webshop zien, het in hun digitale mandje leggen en vervolgens de website verlaten, kun je hen een e-mail sturen om ze te herinneren aan de producten die ze interessant vonden. Dit kan handmatig, maar hier zijn ook handige \u003ca href=\"https://apps.shopify.com/categories/marketing-and-conversion-marketing-abandoned-cart?locale=nl\"\u003eShopify Apps\u003c/a\u003e voor.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBtw instellen\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eAls een bedrijf dat producten of diensten verkoopt, moet je \u003ca href=\"https://community.shopify.com/c/blog/belasting-instellen-op-shopify-leuker-kunnen-we-het-niet-maken/ba-p/2656998\"\u003ebtw\u003c/a\u003e in je prijs verwerken en afdragen aan de Belastingdienst. In sommige gevallen hoef je alleen de Nederlandse btw in te stellen, maar als je buiten de EU verkoopt óf meer dan 10.000 euro omzet draait, moet je btw betalen aan land waar je klant zich bevindt. De wetgeving rondom belasting kan complex zijn en regelmatig wijzigen. Zorg dus dat je altijd op de hoogte bent van de wet- en regelgeving — of huur een boekhouder in die dit voor je regelt.\u003c/p\u003e\n\u003cp\u003eStel je btw-regels in op je \u003ca href=\"/admin/dashboards\"\u003eShopify Dashboard\u003c/a\u003e onder “Douanerechten en belastingen”.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eVerzending\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eAls klanten afrekenen, zullen ze verzendopties te zien krijgen. Bedenk een \u003ca href=\"/nl/blog/verzendstrategieen\"\u003everzendstrategie\u003c/a\u003e die past bij je productlijn, gewichtsklassen, afmetingen en verpakkingskosten, maar ook zeker populaire verzendlocaties en bezorgmethodes.\u003c/p\u003e\n\u003cp\u003eOverweeg ook om klanten over de streep te trekken met gratis verzending, wat je toe zou kunnen passen vanaf een minimale bestelwaarde of op specifieke producten of afleverlocaties.\u003c/p\u003e\n\u003cp\u003eAls jouw assortiment bestaat uit producten met een vergelijkbare afmeting en gewicht, kun je ook met een vastgesteld verzendtarief werken. En als je platform het ondersteunt, kun je de verzendkosten ook aanpassen op de daadwerkelijke prijzen van de koerier.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eDaarnaast kan het ook handig zijn om klanten de optie te bieden om hun pakketten af te laten leveren bij een postpunt. Of laat klanten hun bestellingen direct bij jou ophalen als ze in de buurt wonen.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAndere manieren om af te rekenen\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eEen \u003ca href=\"/nl/blog/omnichannel\"\u003eomnichannel strategie\u003c/a\u003e — waarbij je jouw producten via meerdere kanalen verkoopt — kan een boost geven aan je zichtbaarheid, waardoor je meer potentiële klanten kunt bereiken. Als jouw webshop eenmaal live staat, kun je uitbreiden naar deze platforms:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSocial media\u003c/strong\u003e: Je kunt je producten te koop aanbieden op \u003ca href=\"/nl/blog/meest-gebruikte-social-media\"\u003esocial media\u003c/a\u003e, zoals \u003ca href=\"/nl/facebook-instagram\"\u003eFacebook, Instagram\u003c/a\u003e, TikTok of een ander kanaal waar jouw doelgroep zich bevindt.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarketplaces\u003c/strong\u003e: Steeds meer mensen beginnen hun zoektocht naar producten op \u003ca href=\"/nl/blog/marketplace\"\u003emarketplaces\u003c/a\u003e zoals \u003ca href=\"/nl/blog/bol-com-verkoopaccount\"\u003eBol\u003c/a\u003e, \u003ca href=\"/nl/blog/verkopen-op-amazon\"\u003eAmazon\u003c/a\u003e en \u003ca href=\"/nl/blog/hoe-verkopen-op-etsy-in-6-simpele-stappen-2025\"\u003eEtsy\u003c/a\u003e. Maak hier gebruik van door je voorraad te koppelen aan een marketplace naar keuze.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGoogle\u003c/strong\u003e: Draai \u003ca href=\"/nl/blog/google-shopping\"\u003eGoogle Shopping\u003c/a\u003e campagnes en vertoon deze in het Shopping tabblad van de zoekmachine.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eZet jouw webshop online\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eHeb je alle stappen tot nu toe doorlopen? Dan is het eindelijk tijd om je webshop te openen! Om ervoor te zorgen dat mensen jouw website kunnen bezoeken, moet je de winkelstatus op ‘openbaar’ zetten of de wachtwoordbeveiliging uitzetten. Loop wel eerst even de \u003ca href=\"/nl/blog/webshop-online-checklist\"\u003ewebshop checklist\u003c/a\u003e door om zeker te weten dat je niks vergeet!\u003c/p\u003e\n\u003cp\u003eMisschien is je webshop nog niet perfect, maar het is belangrijk om gewoon te starten. Een lancering — zelfs al is het een soft launch — zorgt ervoor dat je alvast kunt beginnen met het verzamelen van belangrijke feedback. Je website laten testen door echte bezoekers is nog altijd de beste manier om inzicht te krijgen in de gebruiksvriendelijkheid van je website, waaronder snelheid, navigatie en het afrekenproces.\u003c/p\u003e\n\u003cp\u003eVanaf hier kun je het ontwerp nog verder aanpassen, instellingen veranderen en je marketingstrategieën verder uitbreiden aan de hand van klantdata.\u003c/p\u003e\n\u003ch2\u003e\u003cstrong\u003ePromoot je merk en producten\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/Social_Media.png?v=1728434029\" alt=\"\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eNu je webshop helemaal “up and running” is, is het tijd om je doelgroep te laten weten dat je klaar bent om hen te ontvangen. Dat is waar goede marketing om de hoek komt kijken, maar elke marketingstrategie is anders. Jouw strategie moet in ieder geval een mix worden van creatieve content en marketingcampagnes die volledig afgestemd zijn op jouw merk, producten en doelgroep.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSocial media marketing\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/nl/blog/social-media-marketing\"\u003eSocial media marketing\u003c/a\u003e betekent niet dat je aanwezig moet zijn op ieder platform dat er bestaat, integendeel zelfs. Een sterke social media strategie kiest een aantal kanalen waar de doelgroep zich bevindt, en laat de rest voor wat het is. Het is namelijk de bedoeling dat je impact maakt op de mensen die jij naar je webshop wilt trekken. Bijvoorbeeld, als jij je wilt richten op Gen Z mag \u003ca href=\"/nl/blog/tiktok-marketing\"\u003eTikTok\u003c/a\u003e absoluut niet ontbreken uit jouw mediamix.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eAls je deze marketingvorm écht goed aanpakt, moet je content natuurlijk en authentiek aanvoelen voor bezoekers. Probeer je niet altijd te focussen op het promoten van je producten, maar voeg waarde toe door middel van tutorials, comedy sketches, kijkjes achter de schermen en Q\u0026amp;A sessies.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eZoekmachineoptimalisatie (SEO)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eHet overgrote deel van de mensen maakt nog steeds gebruik van Google om winkels te vinden, reviews te lezen of producten te vergelijken. Zoekmachinemarketing, beter bekend als \u003ca href=\"/nl/blog/webshop-seo-beginners\"\u003eSEO\u003c/a\u003e, is dan ook een manier waarop je jouw webshop vindbaar maakt voor deze klanten.\u003c/p\u003e\n\u003cp\u003eDenk na over termen waarop je gevonden wilt worden en doe vervolgens een zoekwoordonderzoek. Dit kun je doen met de zoekwoordplanner van Google óf een andere tool waarmee je de maandelijkse zoekvolumes in kaart kunt brengen. Zoek naar zowel hoog- als laag volume zoekwoorden die overeenkomen met jouw merk of product en verwerk deze in je content: van productomschrijvingen tot blogs.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eE-mailmarketing\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eJe kunt je bestaande klanten en bezoekers ook bereiken met \u003ca href=\"/nl/blog/email-marketing-deel-1\"\u003ee-mailmarketing\u003c/a\u003e. Maak \u003ca href=\"/nl/blog/mailinglijst\"\u003ee-maillijsten\u003c/a\u003e en creëer flows om jouw webshop top-of-mind te houden bij je doelgroep. Van welkomstaanbiedingen en verjaardagskorting tot vergeten bestellingen en reviewverzoeken, je kunt er alle kanten mee op. Met een succesvolle e-mailcampagne trek je jouw bezoekers toch weer over de streep.\u003c/p\u003e\n\u003ch2\u003e\u003cstrong\u003eOptimaliseer je webshop\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/manonlaptop.jpg?v=1728435224\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eEen webshop starten en runnen is een doorlopend proces. Als klanten je webshop bezoeken en hier doorheen bladeren, kun je zien welke content het goed doet en op welke vlakken verbeteringen doorgevoerd kunnen worden.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://community.shopify.com/c/blog/9-belangrijkste-datapunten-om-verkeer-op-je-webshop-te/ba-p/2527329\"\u003eHet analyseren van je prestaties\u003c/a\u003e is onmisbaar als je jouw webshop wilt optimaliseren voor de beste klantervaring. Verkeer bijhouden, verkoopdata analyseren en je content hierop aanpassen zou een vaste routine moeten worden binnen je strategie.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eZoek naar mogelijkheden om te optimaliseren aan de hand van deze data:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVerkeer\u003c/strong\u003e: Waar komen je bezoekers vandaan — Google zoekresultaten, social media of ads? Door in kaart te brengen hoe je bezoekers bij jou terecht komen, kun je content en advertenties verder optimaliseren.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct prestaties\u003c/strong\u003e: Houd in de gaten welke producten wel of niet verkopen en gebruik deze inzichten om je toekomstige beslissingen over inventaris, voorraad, promoties en productontwikkeling te verbeteren.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKlantgedrag\u003c/strong\u003e: Hoe gedragen bezoekers zich op je website? Bekijk welke pagina’s ze het meest bezoeken en bij welke content ze het langst blijven hangen of juist snel weggaan. Leer van gebruikerservaringen uit het verleden om je successen uit het verleden na te bootsen.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeedback en reviews\u003c/strong\u003e: Blijf altijd actief \u003ca href=\"https://community.shopify.com/c/feedback-op-mijn-winkel/bd-p/nl-foms/page/4\"\u003efeedback\u003c/a\u003e en \u003ca href=\"/nl/blog/reviews-van-klanten-gebruiken\"\u003ereviews\u003c/a\u003e verzamelen op verschillende manieren, zoals externe review platforms of enquêtes na aankoop . Deze informatie helpt je te begrijpen wat klanten fijn vinden en wat ze graag anders zouden zien.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMet deze informatie weet je precies hoe klanten zich gedragen op jouw website, en kun je de \u003ca href=\"/nl/blog/landing-page\"\u003econversieratio verhogen\u003c/a\u003e door verbeteringen door te voeren daar waar dat nodig is. Zo zet je bezoekers binnen no-time om naar klanten.\u003c/p\u003e\n\u003ch2\u003e\u003cstrong\u003eStart jouw webshop vandaag nog\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eOf je nou een knutselaar, digitale \u003ca href=\"/nl/blog/online-kunst-verkopen\"\u003ekunstenaar\u003c/a\u003e of \u003ca href=\"/nl/blog/online-t-shirtbedrijf-starten\"\u003eT-shirt ontwerper\u003c/a\u003e bent, met alle e-commerce platforms is het makkelijker dan ooit tevoren om jouw eigen webshop te beginnen en direct te starten met verkopen.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eMaar daar stopt het niet. Jouw e-commerce avontuur is altijd een work-in-progress, waarbij je constant meebeweegt met marktontwikkelingen en de klant. \u003ca href=\"/nl/start\"\u003eStart jouw eigen webshop met Shopify\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eMeer lezen\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/website-templates\"\u003eDe beste Shopify website templates voor jouw webshop\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/verzekeringen-voor-webshops\"\u003e5 verzekeringen waar je over na moet denken als je een webshop hebt\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/affiliatemarketing-verdienen-met-productaanbevelingen\"\u003eAffiliate marketing- lucratief en iedereen kan er mee starten\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/klantenbindings-programmas\"\u003eLaat klanten terugkeren- 8 voorbeelden van originele loyaliteitsprogramma's\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/achteraf-betalen\"\u003eAchteraf betalen voor webshops verplicht?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/wetgeving-voor-webshops\"\u003eWetgeving voor webshops- Zo voldoet je site aan de regels\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/wat-is-shopify\"\u003eWat is Shopify en hoe werkt het?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/white-label-producten\"\u003eDe voordelen van een white label webshop (+11 populaire producten)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/business-model-canvas\"\u003eBusiness Model Canvas- de 9 bouwstenen voor je bedrijf (+ gratis template)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/bier-webshop\"\u003eBierbrouwen- 20 tips voor het starten van een online business vanuit je passie\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"\"\u003eVeelgestelde vragen over een webshop starten\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHoe start je een eigen webshop?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cli\u003eVind jouw doelgroep\u003c/li\u003e\n\u003cli\u003eKies een (of meerdere) producten voor jouw webshop\u003c/li\u003e\n\u003cli\u003eKies een e-commerce platform\u003c/li\u003e\n\u003cli\u003eBouw je merk\u003c/li\u003e\n\u003cli\u003eInschrijven bij de KVK\u003c/li\u003e\n\u003cli\u003eBouw je webshop\u003c/li\u003e\n\u003cli\u003eRegel de check-out en verzending\u003c/li\u003e\n\u003cli\u003eZet jouw webshop online\u003c/li\u003e\n\u003cli\u003ePromoot je merk en producten\u003c/li\u003e\n\u003cli\u003eOptimaliseer je webshop\u003c/li\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHoeveel geld heb je nodig om een webshop te beginnen?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eJe kunt al een webshop starten vanaf 5 euro per maand. Wanneer je kiest voor een business model op basis van print-on-demand of dropshipping, hoef je niet eens geld te investeren om jouw webshop te runnen. Wil je het direct professioneel aanpakken? Dan moet je vooraf geld investeren, maar elk startbudget is anders en hangt af van het type webshop.\u0026nbsp;\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eKun je een gratis webshop maken?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eMet een gratis proefperiode van Shopify kun je eerst een gratis webshop beginnen op een .shopify.com subdomein. Ben je tevreden over hoe jouw website eruit ziet en wil je starten met verkopen? Dan kun je overstappen op een betaalde versie en een domeinnaam registreren.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eKun je een webshop starten zonder KVK?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eEen KVK-nummer is voor vrijwel alle webshops verplicht. Je moet je webshop inschrijven bij de KVK als je aan deze voorwaarden voldoet:\u003c/p\u003e\n\u003cli\u003eJe verkoopt zelfstandig producten of diensten via je webshop, of bent je hierop aan het voorbereiden (zoals het inkopen van producten).\u003c/li\u003e\n\u003cli\u003eJe verdient er geld aan.\u003c/li\u003e\n\u003cli\u003eJe levert goederen of diensten aan andere mensen dan alleen familie of vrienden via je webshop.\u003c/li\u003e\n\u003cp\u003eLet op: je KVK-nummer moet altijd zichtbaar zijn op je website!\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute; left: -4px; top: 11121.2px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]","url":"https://www.thewaystowealth.com/author/rjweiss/"},{"text":"Pinterest - [Pinterest Scheduling]","url":"https://later.com/pinterest-scheduling/"},{"text":"Hootsuite - [Pinterest Scheduler \u0026 Analytics]","url":"https://www.hootsuite.com/pinterest"},{"text":"Pinterest - [Rich Pins Help]","url":"https://help.pinterest.com/en/business/article/rich-pins"},{"text":"Pinterest - [Crochet Community Board]","url":"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/"},{"text":"Side Hustle Tips - [Side Hustle Tips]","url":"https://www.sidehustle.tips/"},{"text":"Pinterest - [Pinterest Analytics]","url":"https://analytics.pinterest.com/"},{"text":"Pinterest - [Creative Best Practices]","url":"https://business.pinterest.com/creative-best-practices"}],"make-money-on-facebook":[{"text":"Statista - [Most popular social networks worldwide as of January 2024, ranked by number of monthly active users]","url":"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users"},{"text":"Hootsuite - [Here’s What You Can Do About Organic Reach Decline in 2024]","url":"https://blog.hootsuite.com/organic-reach-declining"},{"text":"Meta - [How to monetize your content on Facebook and Instagram]","url":"https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status?course_id=467400747420312\u0026curriculum_id=2374726509274694"},{"text":"Meta - [Facebook Success Stories]","url":"https://www.facebook.com/business/success?rdr=expss"},{"text":"Meta - [Eligibility requirements for Facebook Subscriptions]","url":"https://www.facebook.com/business/help/271606753455489?id=558489708108283"},{"text":"Meta - [How to stay eligible for monetization]","url":"https://www.facebook.com/business/help/903272529876480?id=648321075955172"}],"how-to-patent-an-idea":[{"text":"Bitten Design - [Moustache 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Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. 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Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. 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Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. 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In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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