Best Content Marketing Software for B2B in 2024

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Marketing Software</a></li> <li>Content Marketing Software for B2B</li> </ul> <div class="clearfix"></div> </div> <div class="why-fo-free"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> Why is FinancesOnline free <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why_blue.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why_blue.png 1x, https://financesonline.com/media/themes/fot/dist/img/why_blue@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> </div> <div class="clearfix"></div> </div> <div id="fo-category-tabs" class="page-category__tabs dynamic-tabs"> <div class="main-container"> <a class="page-category__tab active big-tab" href="/c/content-marketing-software/b2b/" data-target="#top20-tab" data-term="827" data-nojs="true" data-small-cat="true" > <h1>Best Content Marketing Software for B2B in 2024</h1> </a> <a class="page-category__tab " href="/c/content-marketing-software/b2b/?top10" data-target="#top10-tab" data-term="827">Product Comparisons</a> </div> </div> <div id="dynamic-tab-content"> <div id="cat-top20" class="page-category__tab-content"> <div id="category-top20" class="category category--white flex-order" data-cat="827"> <div id="category-what-is" class="main-container order-2 content-visibility"> <div class="category__sections no-border"> <h3><span class="cat-icon cat-icon--what-is"></span>What is Content Marketing Software for B2B?</h3> <p>Content marketing software is used by businesses of all sizes and in all industries to create and execute content strategies that present information in effective ways to capture the attention of their target audience. Marketing teams use these applications to manage the creation, sourcing, distribution, and availability of content. They can also utilize the system to track access to that content and make alterations as required by identifying user preferences.<a href="#" class="show-more-js">Show more</a><span class="show-more-hidden"> The common types of content used for marketing include text material, images, videos, and infographics. If you are looking for more information, you can browse our complete reviews of the leading apps in this category. Don't forget to look at <a href='https://reviews.financesonline.com/p/hubspot-marketing/'>HubSpot Marketing</a> which is currently on top of the list.<a href="#" class="show-less-js">Show less</a></span></p> <h3 id="category-how"><span class="cat-icon cat-icon--ranking"></span>How was this ranking made?</h3> <p>To create this ranking of best Content Marketing Software for B2B we have analyzed popular systems currently available on the market, analyzing their features, ease of implementation, customer service, available integrations with other systems and mobile support using our exclusive <a href="/scoring-methodology/" title="Scoring Methodology">SmartScore<sup>TM</sup></a> rating system. This list has been created by Nestor Gilbert, our SaaS authority responsible for the Content Marketing Software for B2B category.</p> </div> </div> <div class="main-container order-1"> <div class="col col--75 col--sm"> <div class="cats-tabs tabs"> <div class="cats-tabs__content"> <div id="cats-0" class="cats-tabs__content-inner tabs-content active"> <div class="category__rank"> <div class="category__rank-head"> <h3>List of Top 12 Content Marketing Software for B2B</h3> <div class="category__rank-sort"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png 1x, https://financesonline.com/media/themes/fot/dist/img/why-smaller@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> Order by: <div class="category__rank-dd nice-dropdown" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="827" data-size="small_business" data-count="12" data-taxonomy="category_apps"> <span>Sponsored</span> <ul> <li data-sort="sponsored">Sponsored</li> <li data-sort="score">Score</li> </ul> </div> </div> </div> <div id="small_business_box"> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2h1YnNwb3QtbWFya2V0aW5nLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w, https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-39071" data-id="39071" type="checkbox"> <span></span> <label for="compare-39071">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/hubspot-marketing/" title="HubSpot Marketing"> <span>1. </span> HubSpot Marketing </a> </h4> <span>Our score: <span class="blue">9.5</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">N/A</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2h1YnNwb3RtYXJrZXRpbmcv" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21vbmRheS8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="200" height="103" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="monday.com reviews" sizes="(max-width: 200px) 100vw, 200px" data-srcset="https://s.financesonline.com/uploads/2018/01/monday1.png 200w, https://s.financesonline.com/uploads/2018/01/monday1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-71200" data-id="71200" type="checkbox"> <span></span> <label for="compare-71200">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/monday/" title="monday.com"> <span>2. </span> monday.com </a> </h4> <span>Our score: <span class="blue">9.8</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">99%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An industry-leading collaboration app for on-site and remote work teams. This leverages tools such as Kanban boards, Gantt charts, and workflow automations to help teams handle any type of project. It also seamlessly integrates with third-party apps to ensure easier adoption and extend its capabilities.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL21vbmRheS8=" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL3dyaWtlLWNvbnRlbnQv"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Wrike reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/07/vp604d1ec39f1223f92a0f1ddd8816d013.png 186w, https://s.financesonline.com/uploads/2020/07/vp604d1ec39f1223f92a0f1ddd8816d013-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-118869" data-id="118869" type="checkbox"> <span></span> <label for="compare-118869">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/wrike-content/" title="Wrike"> <span>3. </span> Wrike </a> </h4> <span>Our score: <span class="blue">9.1</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">98%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A collaboration software with user-friendly navigation and flexible project views for easier project management. It gives you a bird's eye view of your projects to get a better feel of the progress of your efforts. Moreover, its powerful reporting and analytics tools also help you generate accurate reports with actionable insights. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL3dyaWtlY29udGVudC8=" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2NvbnRlbnRseS8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Contently reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/04/contently-logo-thumbnail.png 186w, https://s.financesonline.com/uploads/2020/04/contently-logo-thumbnail-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-233905" data-id="233905" type="checkbox"> <span></span> <label for="compare-233905">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/contently/" title="Contently"> <span>4. </span> Contently </a> </h4> <span>Our score: <span class="blue">9.2</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">97%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A content service provider, content management platform, and talent marketplace. Contently targets businesses that have no dedicated content team by providing access to a network of creative professionals. It also offers content strategy services to help you launch, measure, and sustain your content marketing strategy in a robust enterprise platform.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2NvbnRlbnRseS8=" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL3NlbXJ1c2gv"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Semrush reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/12/semrush-logo-1-1.png 186w, https://s.financesonline.com/uploads/2020/12/semrush-logo-1-1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-15900" data-id="15900" type="checkbox"> <span></span> <label for="compare-15900">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/semrush/" title="Semrush"> <span>5. </span> Semrush </a> </h4> <span>Our score: <span class="blue">9.7</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">N/A</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An advanced SEO software, SEMrush provides a comprehensive set of tools for SEO and marketing professionals in a visual and easy-to-use interface. SEMrush monitors and manages your online visibility. Its features include display advertising tool, backlinks, content analyzer, ad builder, on-page SEO tracker, and more. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL3VwY2l0eS8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="UpCity reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/09/UpCity-Logo2.png 186w, https://s.financesonline.com/uploads/2019/09/UpCity-Logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-32265" data-id="32265" type="checkbox"> <span></span> <label for="compare-32265">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/upcity/" title="UpCity"> <span>6. </span> UpCity </a> </h4> <span>Our score: <span class="blue">9.2</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">N/A</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>UpCity is an online marketplace that connects companies with proven digital marketing service providers and agencies. This platform assists SMBs in finding vetted professionals and trusted partners to help grow their business. It also comes with powerful tools for tracking campaigns and service clients.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL29wdGltaXplbHkv"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Optimizely reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/06/Optimizely-logo2.png 186w, https://s.financesonline.com/uploads/2020/06/Optimizely-logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-31420" data-id="31420" type="checkbox"> <span></span> <label for="compare-31420">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/optimizely/" title="Optimizely"> <span>7. </span> Optimizely </a> </h4> <span>Our score: <span class="blue">9.0</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">N/A</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>This web-based experimentation platform offers easy to use A/B testing tools to help businesses optimize their websites. Optimizely supports multivariate and multipage testing across different domains. It also comes with a simple drag-and-drop visual editor, predictive analytics, behavioral audience targeting, and campaign management among others.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL3BlcmNvbGF0ZS8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="200" height="103" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Percolate reviews" sizes="(max-width: 200px) 100vw, 200px" data-srcset="https://s.financesonline.com/uploads/2016/08/Percolate_logo1.png 200w, https://s.financesonline.com/uploads/2016/08/Percolate_logo1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-30007" data-id="30007" type="checkbox"> <span></span> <label for="compare-30007">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/percolate/" title="Percolate"> <span>8. </span> Percolate </a> </h4> <span>Our score: <span class="blue">9.0</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">91%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>Percolate is a marketing software tool that enables you to carry out all marketing activities from a single hub. This marketing solution caters to marketing service providers and delivers planning and campaign management, content marketing and asset management, distribution and social relationship management, and marketing analytics.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL3RhYm9vbGEv"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Taboola reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/08/taboola-logo2.png 186w, https://s.financesonline.com/uploads/2019/08/taboola-logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-32236" data-id="32236" type="checkbox"> <span></span> <label for="compare-32236">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/taboola/" title="Taboola"> <span>9. </span> Taboola </a> </h4> <span>Our score: <span class="blue">9.0</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">98%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>Taboola is a software application that uses interesting and engaging content to help you reach your audience, gain their attention naturally, and drive them to your website. This is a content discovery platform that uses predictive engine tools for targeting and retargeting purposes and monetizing your website. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21heXBsZS8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Mayple reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/11/mayple-logo-thumbnail-1.png 186w, https://s.financesonline.com/uploads/2019/11/mayple-logo-thumbnail-1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-197966" data-id="197966" type="checkbox"> <span></span> <label for="compare-197966">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/mayple/" title="Mayple"> <span>10. </span> Mayple </a> </h4> <span>Our score: <span class="blue">8.7</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">96%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An online marketing platform that lets you work with industry professionals. Mayple offers online consulting services with marketing experts who will help you formulate marketing strategies that fit your business' needs. Key features include digital campaign management, marketing edit, digital marketing strategy, and more.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2JyaWdodGluZm8v"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="BrightInfo reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/12/BrightInfo-logo2.png 186w, https://s.financesonline.com/uploads/2019/12/BrightInfo-logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-36302" data-id="36302" type="checkbox"> <span></span> <label for="compare-36302">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/brightinfo/" title="BrightInfo"> <span>11. </span> BrightInfo </a> </h4> <span>Our score: <span class="blue">8.4</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">N/A</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>BrightInfo is a real-time personalization engine that uses a proprietary algorithm to match relevant content with your website visitor’s behavior. This intelligent solution assesses the specific needs of each visitor. With its powerful automated content matching strategy, BrightInfo keeps your visitors engaged to increase conversion opportunities.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21hcmluLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Marin reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/09/marin-software-logo2.png 186w, https://s.financesonline.com/uploads/2019/09/marin-software-logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-32877" data-id="32877" type="checkbox"> <span></span> <label for="compare-32877">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/marin/" title="Marin"> <span>12. </span> Marin </a> </h4> <span>Our score: <span class="blue">9.0</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">N/A</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>Marin is a cloud-based app that provides a unique online ad management solution. The software integrates three main modules: search, social, and display. The search module offers features for advanced optimization and driving online traffic, while the social module helps users reach targeted users on social media channels. The display module helps you streamline ad campaigns for different devices.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> </div> <div class="category__rank-sort category__rank-sort--mobile-show"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png 1x, https://financesonline.com/media/themes/fot/dist/img/why-smaller@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> Order by: <div class="category__rank-dd nice-dropdown" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="827" data-size="small_business" data-count="12" data-taxonomy="category_apps"> <span>Sponsored</span> <ul> <li data-sort="sponsored">Sponsored</li> <li data-sort="score">Score</li> <li data-sort="user-reviews">User Score</li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="category__sidebar col col--25 col--sm content-visibility"> <div class="category__categories mini-hide"> <h4>Similar Categories:</h4> <p>In the event you didn't find just the solution you were looking for here's a list of various categories similar to Content Marketing Software for B2B that you might want to browse through:</p> <ul> <li><a href="/c/content-marketing-software/" title="Content Marketing Software">Content Marketing Software</a><li><a href="/c/content-marketing-software/small-business/" title="Content Marketing Software for Small Business">Content Marketing Software for Small Business</a><li><a href="/c/content-marketing-software/free/" title="Free Content Marketing Software">Free Content Marketing Software</a> </ul> </div> </div> </div> <div class="order-3 content-visibility"> <div class="main-container"> <div class="col col--75 col--sm"> <div class="category__content"> <img width="1000" height="483" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload toc-img" alt="Content Marketing Software for B2B Guide" sizes="(max-width: 1000px) 100vw, 1000px" data-srcset="https://s.financesonline.com/uploads/2022/03/content-marketing-b2b-1.png 1000w, https://s.financesonline.com/uploads/2022/03/content-marketing-b2b-1-300x145.png 300w, https://s.financesonline.com/uploads/2022/03/content-marketing-b2b-1-768x371.png 768w, https://s.financesonline.com/uploads/2022/03/content-marketing-b2b-1-93x45.png 93w" /> </div> </div> </div> <div class="main-container"> <div class="col col--75 col--sm"> <h3 class="toc-header margin">Table of contents</h3> </div> <div class="clearfix"></div> </div> <div class="main-container"> <div class="col col--75 col--sm"> <div class="category__sections toggle"> <div class="article-section"> <div class="article-section__text"> <p>Content marketing plays a critical role in today’s business landscape and is heavily applied by market leaders in every major industry. In fact, its presence can make or break a product or even a business, especially one that operates in a highly competitive sphere. After all, most companies are after the world’s <a href="/number-of-internet-users/">4.95 billion internet users</a>, as gaining loyalty from just a tiny fraction of that number leads to meteoric returns. To do that, businesses need the right tools to gain their attention and eventually their trust. These come in the form of B2B content marketing software, which enable them to create and execute effective content strategies. A top-tier platform can increase sales, reduce costs, and turn internet users into brand followers.</p> </div> </div><div class="article-section"> <h3 id="get-to-know-each-product-with-free-trial"><span class="cat-icon cat-icon--free-trial"></span>Get to know each product with free trial</h3> <div class="article-section__text"> <p>Inbound marketing is ubiquitous in today’s business realm as everyone jostles for a better position to obtain the digital public’s attention. With this, the software market offers a deep pool of B2B <a href="/top-20-content-marketing-software/">content marketing platforms</a> with varying capabilities. This can confuse new players that are pressed for time to gain online traction to compete with more digitally established brands. Meanwhile, committing to an unsuitable solution will literally cost them monthly or annually while practically giving away their target market to the competition.</p> <p>A worthwhile option is to experience the platforms and what they bring to the table without cost and pick a software solution from there. This can be done by signing up for free trials or availing of free plans. Not only can you test drive the platforms; you can also compare them and observe which fits your inbound marketing initiatives needs the best before making a choice. An ideal starting point would be the leading B2B content marketing software that offer free plans or trials such as <a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a>, <a href="https://reviews.financesonline.com/p/monday/">monday.com</a>, <a href="https://reviews.financesonline.com/p/wrike-content/">Wrike</a>, <a href="https://reviews.financesonline.com/p/mayple/">Maple</a>, and <a href="https://reviews.financesonline.com/p/semrush/">Semrush</a>.</p> </div> </div><div class="article-section"> <h3 id="targeted-businesses"><span class="cat-icon cat-icon--targeted-businesses"></span>Targeted Businesses</h3> <div class="article-section__text"> <p>B2B content marketing platforms typically offer universal benefits to firms of all sizes, from increasing the digital reach of promotions to expanding the scale of customer support. However, additional distinct advantages can be gleaned based on company size, the magnitude of campaigns, and the number of consumers targeted.</p> <ul> <li><strong>Individuals and Small Businesses aiming to promote with minimal costs.</strong> Marketing is normally a costly affair, compelling businesses to splurge on media placement, hiring ad and PR agencies, and the like. Not all operations can afford these, however, individuals and small firms can afford many content marketing platforms, which enable them to leverage social media, blogs, and other relevant channels. This helps them generate brand awareness, gain insights into their followers, and potentially increase returns at an affordable price.</li> <li><strong>Mid-sized firms looking to increase brand awareness.</strong> There are many ways to drum up interest in a brand and its products, and content marketing solutions apply most of them in the digital sphere, from content creation to sourcing content from various platforms. In addition, these systems have analytics engines that measure the performance of each channel and content type, enabling users to discern which ones work best for their brand.</li> <li><strong>Large enterprises aiming to raise customer engagement.</strong> It’s one thing to be on the radar of audiences, but it’s certainly another to galvanize them to interact with the brand. Since big businesses are already established, what they are after is loyalty and better imaging. A powerful content marketing system helps them in this regard with its SEO, analytics, and content optimization solutions. Big brands can improve their placements on Google search results, know more about their audience, see which content types work the best, monitor their competitors’ markets and performance, and determine the product lines that drive profits and engagements.</li> </ul> </div> </div><div class="article-section"> <h3 id="what-are-examples-of-content-marketing-software-for-b2b"><span class="cat-icon cat-icon--examples"></span>What are Examples of Content Marketing Software for B2B?</h3> <div class="article-section__text"> <ul> <li><strong><a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a>:</strong> One of the leading B2B content marketing software for streamlining entire marketing operations, growing traffic, increasing conversions, and analyzing customer engagement and buying behavior.</li> <li><strong><a href="https://reviews.financesonline.com/p/monday/">monday.com</a>:</strong> A multifunctional collaboration platform that unifies content marketing, marketing automation, project management, sales pipelines, and workflow management into one system.</li> <li><strong><a href="https://reviews.financesonline.com/p/wrike-content/">Wrike</a>:</strong> An all-in-one app that centralizes task management, content marketing, workflow management, collaboration tools, and communications into one platform.</li> <li><strong><a href="https://reviews.financesonline.com/p/contently/">Contently</a>:</strong> A powerful content marketing system that enhances collaborations, streamlines content operations, and provides a remote team of content experts.</li> <li><strong><a href="https://reviews.financesonline.com/p/mayple/">Mayple</a>:</strong> A flexible content marketing solution that tracks campaigns and campaign performance on various channels, enhances campaign strategies, and provides dedicated online marketing professionals.</li> </ul> </div> </div><div class="article-section"> <h3 id="types-of-content-marketing-software-for-b2b"><span class="cat-icon cat-icon--types"></span>Types of Content Marketing Software for B2B</h3> <div class="article-section__text"> <p>While all content marketing software platforms are equipped with solutions that help in creating, sourcing, posting, and analyzing content, the features surrounding a system’s core functions sometimes differ. Some come as multifunctional marketing tools with content marketing capabilities while others are dedicated platforms that offer content marketing services. But perhaps the biggest difference is in the deployment. Here are the details for each type:</p> <ul> <li><strong>On-premise content marketing software.</strong> These platforms entail a one-time license fee, which tends to be expensive, for installing the program on a desktop. The singular cost comes as a convenience, but the trade-off is the user will have to deal with potentially complex setups, servers, maintenance, and IT support.</li> <li><strong>SaaS and cloud-hosted content marketing software.</strong> For these types, the vendors take care of hosting, updating, and maintenance. The platforms come with lower costs and don’t require program installations for them to work. Payment terms are typically monthly or annually, and some vendors may offer free basic plans. Some cloud-hosted platforms also bring the added benefit of being open-source, which enables users to customize integrations.</li> </ul> </div> </div><div class="article-section"> <h3 id="key-features-of-content-marketing-software-for-b2b"><span class="cat-icon cat-icon--key-features"></span>Key Features of Content Marketing Software for B2B</h3> <div class="article-section__text"> <p>Although the range of functionalities may vary, the core features of B2B content marketing software are often similar. These features collectively help users <a href="/improve-content-marketing-organized-workflow/">organize content marketing workflows</a>, weave content strategies, manage content creation and distribution, track content, quickly edit posts, and analyze targeted segments:</p> <ul> <li><strong>Content Creation, Sharing, and Distribution.</strong> Content marketing platforms enable you to share content across various channels, which include social media sites, blogs, and landing pages. The number of distribution channels is based on a platform’s integrations, so picking one with lots of partner apps can greatly expand the reach of marketing content.</li> <li><strong>Digital Marketing Tools.</strong> Many of the leading platforms carry online marketing tools that optimize the processes surrounding content creation, content distribution, market and campaign analyses, and search engine optimization. The data is synced across all workflows, thus speeding up the entire operational process.</li> <li><strong>Landing Page Builder.</strong> Comprehensive content marketing solutions enable users to create landing pages with customizable details, from pop-ups to the color scheme of site sections. Platforms monitor visitor actions like click rates, drop-offs, and conversions.</li> <li><strong>Caching.</strong> Content marketing systems cache information, such as proxies and login credentials, to afford users quick access to all marketing channels. This eliminates menial yet time-consuming tasks like entering usernames and remembering passwords.</li> <li><strong>Integrations and Extensions.</strong> There are cases when extra channels are needed to selectively target specific groups or more functionalities are needed to fully streamline operations. This is where a platform’s integrations come in, connecting other apps and their features with content marketing systems. These include social media apps, CRMs, ERPs, and <a href="/c/project-management-software/">project management tools</a>.</li> <li><strong>Security Management.</strong> Many platforms safeguard content and financial data with levels of encryption, content permissions, access controls, and multilevel authentications.</li> <li><strong>Mobile Support.</strong> Top content marketing systems can be seamlessly used on mobile devices either through an app or a browser. This enables you and your team to work remotely, especially when covering events or conducting interviews for content.</li> <li><strong>Software Support.</strong> No matter how robust a software solution is, there will be occasions when its features or the system itself won’t be functioning optimally. Reliable support across various channels ensures that users won’t be paralyzed for long by technical issues.</li> </ul> </div> </div><div class="article-section"> <h3 id="benefits-of-content-marketing-software-to-b2b"><span class="cat-icon cat-icon--benefits"></span>Benefits of Content Marketing Software to B2B</h3> <div class="article-section__text"> <p>It’s no secret that most websites adhere to the precept “content is king,” and for a good reason. After all, what turns random onlookers into repeat customers is unique, high-quality content that encapsulates their interests and gains their trust. Many may think that creating effective content is as easy as sitting down and opening a word processor, but there are far more complexities to crafting messages and promotions that carry significant impact.</p> <p>Equally tough is determining the types of content, the number and length of promotional content to be posted, and the channels to leverage for a marketing campaign to be successful. Factor in the costs, materials, and manpower involved, then a company might end up bleeding expenditures with paltry returns if poor strategies are deployed.</p> <p>This heavily underscores the need for B2B content marketing software. With one, you can properly plan content and analyze the market through tools like social listening and SEO, which give you an idea of your leads’ preferences and habits. Following this, you can create and source effective content from the get-go and course it through the most viable channels. This potentially results in better brand awareness and later on increased conversions.</p> <p>To illustrate a clearer picture, here are some of a content marketing platform’s exact benefits:</p> <ul> <li><strong>High-quality content.</strong> Content can drive interest in a brand, provided that it targets a suitable market, appeals to the sensibilities of its audience, and is posted in a timely manner. A content marketing system helps in this regard by enabling you to peek into the most searched items relating to your products on search engines. It also allows you to categorize and schedule posts on various social platforms.</li> <li><strong>Effective content targeting.</strong> Knowing which segments to target is critical in marketing since there are people who are more likely to purchase your product than others. As such, content marketing systems are able to track identifiers such as perceived interests and buying habits of social groups posted on social media. In using one, you can discern which groups your campaigns should target.</li> <li><strong>Valuable insights.</strong> Marketing campaigns improve over time with the use of content marketing software. Equipped with powerful analytics, a top-tier platform monitors various KPIs, sometimes even custom ones, to reflect campaign performance and also consolidates data from previous campaigns to display forecasts and trajectories. Moreover, the software can be used to analyze the campaigns, markets, and strategies of competitors.</li> <li><strong>Reliable content distribution.</strong> <a href="/top-15-content-management-software-systems-business/">Content marketing systems for businesses</a> give you a variety of platforms on which your content can be published. You have the freedom to incorporate all of them or those deemed most suitable for your brand into your content strategy. Posts for each can be scheduled and the engagement monitored, giving you an idea of which types of posts are best received by your brand’s followers.</li> <li><strong>Integrated toolset.</strong> Integrations expand a content marketing system’s capabilities and increase the number of platforms you can distribute content to. A well-integrated system can potentially link and exchange data with other software solutions in your office to centralize information and process more information. As a result, a bigger scope of work is streamlined while reports gain more expansive coverage.</li> <li><strong>Establishing thought leadership.</strong> As a content marketing system determines what drives your market, be it through SEO, social listening, or any similar solution, you can produce original content that touches on their interests and how the industry your product belongs to addresses their concerns. Your audience will find value in your content, which leads to trust and higher conversions.</li> </ul> </div> </div><div class="article-section"> <h3 id="latest-trends"><span class="cat-icon cat-icon--latest-trends"></span>Latest Trends</h3> <div class="article-section__text"> <ul> <li><strong>Harnessing AI.</strong> <a href="/artificial-intelligence-statistics/">Artificial intelligence statistics</a> show that this technology has swept industries with its multifunctional solutions and is expected to do the same for content marketing. It is seen to further revolutionize areas like blog post optimization, the use of chatbots, data pattern recognition, grammar and plagiarism checkers, and reporting. This means future systems or updates lead to enhanced marketing intelligence.</li> <li><strong>Hyper-personalization.</strong> Content marketing systems are seen to go much deeper when profiling customers. If platforms mainly tracked demographic information, click rates, and open rates before, they will soon be tracking customer preferences, needs, and wants in real-time. This drastically increases the likelihood of increasing conversions.</li> <li><strong>Hybrid event solutions.</strong> As many offices have switched from remote to hybrid work arrangements, the nature of marketing events will follow the same trend. This signals the return of live events like on-ground product launches, conferences, concerts, and workshops, mixed with the virtual affairs that have become the norm since COVID-19. Content marketing platforms and strategies will have to adapt to accommodate this shift.</li> </ul> </div> </div><div class="article-section"> <h3 id="potential-issues"><span class="cat-icon cat-icon--potential-issues"></span>Potential Issues</h3> <div class="article-section__text"> <p>Although a great help for marketing, the use of B2B content marketing tools does have its share of potential concerns. Many of these challenges stress the need for an adjustment in marketing approaches so that the capabilities of platforms are fully leveraged:</p> <ul> <li><strong>Inspiring loyalty from new customers.</strong> Many businesses are too focused on monetizing relationships with their existing customer base that they fail to capitalize on other markets, much less earn their loyalty. Content marketing systems have the tools to aid them, provided that they are willing to be more flexible in their approach.</li> <li><strong>SEO algorithm adjustments.</strong> Marketers have to keep abreast with the <a href="/seo-statistics/">latest SEO statistics</a> and algorithm changes, otherwise competitors will gain better SERP results. This extends to the platforms they use, which serve as their eyes and ears in campaigns and profiling leads. Drastic changes to the SEO algorithm already happened in 2019, and these could occur again at any time.</li> <li><strong>Quality content requirements.</strong> While most professionals can write business reports, this doesn’t mean that they can automatically produce effective content. Content marketing platforms may set the parameters for high-quality content, but if the creator lacks the skill or experience to flesh out knowledge and the right tone, the output won’t likely produce the desired results. This emphasizes the need to invest in skilled writers, photographers, and videographers, which is why some vendors offer the services of content professionals to go along with their software.</li> </ul> </div> </div> </div> </div> <div class="clearfix"></div> </div> </div> <div class="category category--white order-5 content-visibility"> <div class="main-container"> <div class="category__content category__content--margin col col--75 col--sm"> <h3>List of Content Marketing Software for B2B Companies</h3> <div class="soft__list"> <div class="pull-right"> <p>Order by:</p> <div id="soft-dd" class="soft__list__dd" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="827" data-count="15" data-taxonomy="category_apps"> <span>Newest</span> <ul> <li data-sort="newest">Newest</li> <li data-sort="score">Score</li> <li data-sort="user-reviews">User Score</li> </ul> </div> <div class="clearfix"></div> </div> <div id="soft-table" class="soft__table"> <div class="soft__head"> <div class="col col--33 s-name"> Product name: </div> <div class="col col--20 s-cat"> Category: </div> <div class="col col--10 s-ss"> Smart Score: </div> <div class="col col--10 s-price"> Price: </div> <div class="col col--10 s-us"> User Satisf. </div> <div class="col col--16 s-ur"> User reviews: </div> <div class="clearfix"></div> </div> <div id="soft-table-products"> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/" title="HubSpot Marketing Hub" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing Hub reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w" /> </div> <p>HubSpot Marketing Hub</p> </a> <div class="col col--20 s-cat "> Content Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.5 </div> <div class="col col--10 s-price"> free </div> <div class="col col--10 s-us"> 98% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>16 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/contently/" title="Contently" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Contently reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/04/contently-logo-thumbnail-93x48.png 93w, https://s.financesonline.com/uploads/2020/04/contently-logo-thumbnail.png 186w" /> </div> <p>Contently</p> </a> <div class="col col--20 s-cat "> Content Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.2 </div> <div class="col col--10 s-price"> By quote </div> <div class="col col--10 s-us"> 97% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/contently/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>10 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/mayple/" title="Mayple" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Mayple reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/11/mayple-logo-thumbnail-1-93x48.png 93w, https://s.financesonline.com/uploads/2019/11/mayple-logo-thumbnail-1.png 186w" /> </div> <p>Mayple</p> </a> <div class="col col--20 s-cat "> Content Marketing Software for B2B </div> <div class="col col--10 s-ss"> 8.7 </div> <div class="col col--10 s-price"> $590 </div> <div class="col col--10 s-us"> 96% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/mayple/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>15 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/later/" title="Later" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Later reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/Later_Logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/Later_Logo2.png 186w" /> </div> <p>Later</p> </a> <div class="col col--20 s-cat "> Content Marketing Software for B2B </div> <div class="col col--10 s-ss"> 8.8 </div> <div class="col col--10 s-price"> $9 </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/later/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/beamer/" title="Beamer" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Beamer reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/09/Beamer-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/09/Beamer-logo2.png 186w" /> </div> <p>Beamer</p> </a> <div class="col col--20 s-cat "> Content Marketing Software for B2B </div> <div class="col col--10 s-ss"> 8.6 </div> <div class="col col--10 s-price"> $40.80 </div> <div class="col col--10 s-us"> 95% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/beamer/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/wrike-content/" title="Wrike" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Wrike reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/07/vp604d1ec39f1223f92a0f1ddd8816d013-93x48.png 93w, https://s.financesonline.com/uploads/2020/07/vp604d1ec39f1223f92a0f1ddd8816d013.png 186w" /> </div> <p>Wrike</p> </a> <div class="col col--20 s-cat "> Content Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.1 </div> <div class="col col--10 s-price"> $9.80 </div> <div class="col col--10 s-us"> 98% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/wrike-content/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>42 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/monday/" title="monday.com" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="monday.com reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2018/01/monday1-93x48.png 93w, https://s.financesonline.com/uploads/2018/01/monday1.png 200w" /> </div> <p>monday.com</p> </a> <div class="col col--20 s-cat "> Content Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.8 </div> <div class="col col--10 s-price"> $8 </div> <div class="col col--10 s-us"> 99% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/monday/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>26 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/clearvoice/" title="ClearVoice" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="ClearVoice reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/06/ClearVoice-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2020/06/ClearVoice-logo2.png 186w" /> </div> <p>ClearVoice</p> </a> <div class="col col--20 s-cat "> Content Marketing Software for B2B </div> <div class="col col--10 s-ss"> 8.6 </div> <div class="col col--10 s-price"> $249 </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/clearvoice/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/ambassador/" title="Ambassador" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Ambassador reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/06/Ambassador-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2020/06/Ambassador-logo2.png 186w" /> </div> <p>Ambassador</p> </a> <div class="col col--20 s-cat "> Content Marketing Software for B2B </div> <div class="col col--10 s-ss"> 8.9 </div> <div class="col col--10 s-price"> $800 </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/ambassador/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/hubspot-marketing/" title="HubSpot Marketing" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w" /> </div> <p>HubSpot Marketing</p> </a> <div class="col col--20 s-cat "> Content Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.5 </div> <div class="col col--10 s-price"> free </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/hubspot-marketing/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>15 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/brightinfo/" title="BrightInfo" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="BrightInfo reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/12/BrightInfo-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/12/BrightInfo-logo2.png 186w" /> </div> <p>BrightInfo</p> </a> <div class="col col--20 s-cat "> Content Marketing Software for B2B </div> <div class="col col--10 s-ss"> 8.4 </div> <div class="col col--10 s-price"> by quote </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/brightinfo/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>4 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/marin/" title="Marin" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Marin reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/09/marin-software-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/09/marin-software-logo2.png 186w" /> </div> <p>Marin</p> </a> <div class="col col--20 s-cat "> Content Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.0 </div> <div class="col col--10 s-price"> by quote </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/marin/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/outbrain/" title="Outbrain" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Outbrain reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/06/Outbrain-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2020/06/Outbrain-logo2.png 186w" /> </div> <p>Outbrain</p> </a> <div class="col col--20 s-cat "> Content Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.0 </div> <div class="col col--10 s-price"> By quote </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/outbrain/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>1 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/upcity/" title="UpCity" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="UpCity reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/09/UpCity-Logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/09/UpCity-Logo2.png 186w" /> </div> <p>UpCity</p> </a> <div class="col col--20 s-cat "> Content Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.2 </div> <div class="col col--10 s-price"> $100 </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/upcity/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>1 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/taboola/" title="Taboola" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Taboola reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/taboola-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/taboola-logo2.png 186w" /> </div> <p>Taboola</p> </a> <div class="col col--20 s-cat "> Content Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.0 </div> <div class="col col--10 s-price"> $10 </div> <div class="col col--10 s-us"> 98% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/taboola/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>1 user reviews</span> </a> </div> <div class="clearfix"></div> </div> </div> </div> </div> <div id="pagination" class="fot-pagination"><div class="fot-pagination__inner"><span class="mini-hide">Page 1 of 3</span><span class="fot-pagination__item fot-pagination__item--disabled">1</span><a class="fot-pagination__item" href="?page=2">2</a><a class="fot-pagination__item" href="?page=3">3</a><a class="fot-pagination__item fot-pagination__item--last" href="?page=3">Last »</a><div class="clearfix"></div></div></div> <h3>Things to consider when you invest in a SaaS</h3> <p>There are plenty of cloud-based SaaS solutions available in the market and this makes it difficult for a firm to select a suitable tool for their needs. The first thing to consider is usability. Be certain about the changes needed for your team’s procedures and workflow when you implement the software. Purchase a solution that adapts to your workflows and not the other way around.</p> <p>The second functionality to consider is the user interface. It should be simple and easy to use so that your workers get the hang of it quickly. Get them involved in the selection and usage process, and evaluate their daily requirements to find a good fit. Make the users view the demos and try out the free trials and get their feedback.</p> <p>The third important element is scalability. Select a solution that can grow with your organization. Though many SaaS vendors offer enterprise plans, these are costly for a lot of firms. So, check if the product allows you to export your data and migrate to another solution if required. In fact, pick a provider that allows you to export your data as you can trust their honesty and they are the correct type of SaaS brands you should look to associate with. </p> <div class="fot-faq"> <h3><span class="icon icon--faq"></span>Frequently asked questions about Content Marketing Software for B2B</h3> <div class="fot-faq__item"> <a href="#">What is the best content marketing software for B2B? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q1"> <p>The best content marketing software for B2B is <a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a>. It comes as an all-in-one marketing system that unifies workflow management and automation, lead management, content marketing, and social media monitoring into one platform. Since it features customizable workflows, marketers can incorporate traditional marketing activities and mesh them with digital ones to streamline and automate entire campaigns.</p> <p>HubSpot Marketing helps improve your brand’s SERP by providing SEO recommendations with which you can optimize content. This makes your posts easier to find online, raising brand awareness in the process. The system also helps qualify leads based on social media data and monitor their engagement with posted content. Moreover, it furnishes landing pages with deep customization options, enabling users to control popups, set promos, and track visitor interactions.</p> <p>HubSpot Marketing is mobile-ready and integrates with other HubSpot products and third-party apps like Salesforce, Slack, HelloSign, and GoToWebinar.</p> </div> </div> <div class="fot-faq__item"> <a href="#">What are the benefits of content marketing software for B2B? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q2"> <p>B2B content marketing software carries solutions for planning and executing content strategies, distributed to various channels. To be more specific, here are some of its benefits:</p> <ul> <li><strong>Multichannel content distribution.</strong> Content marketing platforms offer a variety of channels on which content can be scheduled and posted. These include social media platforms, blogs, and company landing pages.</li> <li><strong>Precise content targeting.</strong> Content marketing systems analyze potential markets, their preferences, and buying behavior to help users discern which segments to target.</li> <li><strong>Optimized content.</strong> The SEO tools of content marketing platforms provide insights into the most searched terms by internet users that pertain to your brand or product. By incorporating the generated keywords into articles and other written content, your brand’s website would improve its SERP ranking.</li> <li><strong>Perpetually improving campaigns.</strong> Content marketing systems document information surrounding all campaigns entered, including KPIs and profitability. The historical data serves as a reference for future campaigns.</li> <li><strong>Integrated content tools.</strong> The data from other platforms can be seamlessly linked with a well-integrated content marketing platform. This paves the way for more comprehensive reporting. Some integrations also increase the number of channels on which content can be easily posted.</li> </ul> </div> </div> <div class="fot-faq__item"> <a href="#">What are the features of content marketing software for B2B? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q3"> <p>The features of B2B content marketing platforms tend to vary, but the top software solutions share several commonalities. Here are some of them:</p> <ul> <li><strong>SEO tools.</strong> Content marketing platforms often have SEO tools that generate the most searched keywords online, which can be leveraged to optimize content and improve the SERPs of websites and landing pages.</li> <li><strong>Workflow management and automation.</strong> Many of the leading content marketing systems enable users to construct workflows that account for various work stages like lead generation, market segmentation, content development, and content distribution. The stages are automated to speed up operations.</li> <li><strong>Custom landing pages.</strong> Content marketing systems allow users to create and customize landing pages with optimized content. You can track the activities of site traffic, including click rates, conversions, drop-offs, and the average time spent on the page.</li> <li><strong>Analytics and reporting.</strong> Through analytics, content marketing platforms can monitor campaign performance and its various areas. It also populates data from previously entered campaigns to help marketers shape better campaigns.</li> <li><strong>Integrations.</strong> Many content marketing systems integrate with widely used apps, which enable companies to link the software solutions they use. This increases the area streamlined by the integrated solutions. Some integrations also add content distribution channels.</li> </ul> </div> </div> <div class="fot-faq__item"> <a href="#">What is the easiest content marketing software for B2B to use? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q4"> <p>A content marketing software may have all the desirable features but if its interface is hard to navigate and its functionalities tough to trigger, its ability to speed up and simplify tasks is inherently compromised. In lieu of this, we have identified three platforms that make things easy for users:</p> <ul> <li><strong><a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a>.</strong> HubSpot Marketing pairs its range of sophisticated features with an easy-to-navigate interface. This enables users to quickly generate insights, receive SEO recommendations, build workflows, and create landing pages. It automates workflow stages to make the experience even more convenient.</li> <li><strong><a href="https://reviews.financesonline.com/p/monday/">monday.com</a>.</strong> monday.com has made a name for itself in consolidating entire business processes, including content marketing, and having one of the most user-friendly interfaces around.</li> <li><strong><a href="https://reviews.financesonline.com/p/wrike-content/">Wrike</a>.</strong> Wrike’s ability to optimize extends to its interface and features. Marketers get to manage tasks, customize workflows, receive reports, and conduct collaborative editing with ease.</li> </ul> </div> </div> <div class="fot-faq__item"> <a href="#">What is a good free content marketing software for B2B? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q5"> <p>Cost is often an issue with content marketing platforms, thus some software solutions took it upon themselves to not be a part of their users’ financial concerns by offering free generous free plans:</p> <ul> <li><a href="https://reviews.financesonline.com/p/monday/"><strong>monday.com</strong></a><strong>.</strong> The free plan of monday.com only offers two seats but its range of functionalities is staggering. In signing up for it, you get to enjoy unlimited boards, unlimited documents, over 200 templates, over 20 types of columns, and iOS and Android apps.</li> <li><strong><a href="https://reviews.financesonline.com/p/beamer/">Beamer</a></strong>. The vendor offers a free plan which allows businesses to create unlimited posts and perform basic analytics on their content marketing campaigns. They also get access to design customization, user segmentation, and post-scheduling options.</li> <li><strong><a href="https://reviews.financesonline.com/p/inappstory/">InAppStory</a></strong>. The platform has a free plan available for businesses with 10,000 monthly active users or less. It is primarily used for creating Stories on social media and it comes equipped with custom layouts, basic editing tools, and analytics options.</li> </ul> </div> </div> </div> <script type="application/ld+json">{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the best content marketing software for B2B?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q1", "text": "<p>The best content marketing software for B2B is <a href=\"https://reviews.financesonline.com/p/hubspot-marketing/\">HubSpot Marketing</a>. It comes as an all-in-one marketing system that unifies workflow management and automation, lead management, content marketing, and social media monitoring into one platform. Since it features customizable workflows, marketers can incorporate traditional marketing activities and mesh them with digital ones to streamline and automate entire campaigns.</p>\n<p>HubSpot Marketing helps improve your brand\u2019s SERP by providing SEO recommendations with which you can optimize content. This makes your posts easier to find online, raising brand awareness in the process. The system also helps qualify leads based on social media data and monitor their engagement with posted content. Moreover, it furnishes landing pages with deep customization options, enabling users to control popups, set promos, and track visitor interactions.</p>\n<p>HubSpot Marketing is mobile-ready and integrates with other HubSpot products and third-party apps like Salesforce, Slack, HelloSign, and GoToWebinar.</p>\n" } }, { "@type": "Question", "name": "What are the benefits of content marketing software for B2B?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q2", "text": "<p>B2B content marketing software carries solutions for planning and executing content strategies, distributed to various channels. To be more specific, here are some of its benefits:</p>\n<ul>\n<li><strong>Multichannel content distribution.</strong> Content marketing platforms offer a variety of channels on which content can be scheduled and posted. These include social media platforms, blogs, and company landing pages.</li>\n<li><strong>Precise content targeting.</strong> Content marketing systems analyze potential markets, their preferences, and buying behavior to help users discern which segments to target.</li>\n<li><strong>Optimized content.</strong> The SEO tools of content marketing platforms provide insights into the most searched terms by internet users that pertain to your brand or product. By incorporating the generated keywords into articles and other written content, your brand\u2019s website would improve its SERP ranking.</li>\n<li><strong>Perpetually improving campaigns.</strong> Content marketing systems document information surrounding all campaigns entered, including KPIs and profitability. The historical data serves as a reference for future campaigns.</li>\n<li><strong>Integrated content tools.</strong> The data from other platforms can be seamlessly linked with a well-integrated content marketing platform. This paves the way for more comprehensive reporting. Some integrations also increase the number of channels on which content can be easily posted.</li>\n</ul>\n" } }, { "@type": "Question", "name": "What are the features of content marketing software for B2B?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q3", "text": "<p>The features of B2B content marketing platforms tend to vary, but the top software solutions share several commonalities. Here are some of them:</p>\n<ul>\n<li><strong>SEO tools.</strong> Content marketing platforms often have SEO tools that generate the most searched keywords online, which can be leveraged to optimize content and improve the SERPs of websites and landing pages.</li>\n<li><strong>Workflow management and automation.</strong> Many of the leading content marketing systems enable users to construct workflows that account for various work stages like lead generation, market segmentation, content development, and content distribution. The stages are automated to speed up operations.</li>\n<li><strong>Custom landing pages.</strong> Content marketing systems allow users to create and customize landing pages with optimized content. You can track the activities of site traffic, including click rates, conversions, drop-offs, and the average time spent on the page.</li>\n<li><strong>Analytics and reporting.</strong> Through analytics, content marketing platforms can monitor campaign performance and its various areas. It also populates data from previously entered campaigns to help marketers shape better campaigns.</li>\n<li><strong>Integrations.</strong> Many content marketing systems integrate with widely used apps, which enable companies to link the software solutions they use. This increases the area streamlined by the integrated solutions. Some integrations also add content distribution channels.</li>\n</ul>\n" } }, { "@type": "Question", "name": "What is the easiest content marketing software for B2B to use?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q4", "text": "<p>A content marketing software may have all the desirable features but if its interface is hard to navigate and its functionalities tough to trigger, its ability to speed up and simplify tasks is inherently compromised. In lieu of this, we have identified three platforms that make things easy for users:</p>\n<ul>\n<li><strong><a href=\"https://reviews.financesonline.com/p/hubspot-marketing/\">HubSpot Marketing</a>.</strong> HubSpot Marketing pairs its range of sophisticated features with an easy-to-navigate interface. This enables users to quickly generate insights, receive SEO recommendations, build workflows, and create landing pages. It automates workflow stages to make the experience even more convenient.</li>\n<li><strong><a href=\"https://reviews.financesonline.com/p/monday/\">monday.com</a>.</strong> monday.com has made a name for itself in consolidating entire business processes, including content marketing, and having one of the most user-friendly interfaces around.</li>\n<li><strong><a href=\"https://reviews.financesonline.com/p/wrike-content/\">Wrike</a>.</strong> Wrike\u2019s ability to optimize extends to its interface and features. Marketers get to manage tasks, customize workflows, receive reports, and conduct collaborative editing with ease.</li>\n</ul>\n" } }, { "@type": "Question", "name": "What is a good free content marketing software for B2B?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q5", "text": "<p>Cost is often an issue with content marketing platforms, thus some software solutions took it upon themselves to not be a part of their users\u2019 financial concerns by offering free generous free plans:</p>\n<ul>\n<li><a href=\"https://reviews.financesonline.com/p/monday/\"><strong>monday.com</strong></a><strong>.</strong> The free plan of monday.com only offers two seats but its range of functionalities is staggering. In signing up for it, you get to enjoy unlimited boards, unlimited documents, over 200 templates, over 20 types of columns, and iOS and Android apps.</li>\n<li><strong><a href=\"https://reviews.financesonline.com/p/beamer/\">Beamer</a></strong>. The vendor offers a free plan which allows businesses to create unlimited posts and perform basic analytics on their content marketing campaigns. They also get access to design customization, user segmentation, and post-scheduling options.</li>\n<li><strong><a href=\"https://reviews.financesonline.com/p/inappstory/\">InAppStory</a></strong>. The platform has a free plan available for businesses with 10,000 monthly active users or less. It is primarily used for creating Stories on social media and it comes equipped with custom layouts, basic editing tools, and analytics options.</li>\n</ul>\n" } } ] }</script> <div class="category__author" style="display: flex;"> <div class="category__avatar"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://sip.financesonline.com/uploads/2020/07/nestor_gilbert.png?width=100&token=6ScUWugJRbB_avxvtDy53A" alt="Nestor Gilbert" class="lazyload"> </div> <div class="category__author__desc"> <h4>By <a href="/author/nestor/" title="Nestor Gilbert">Nestor Gilbert</a></h4> <p>Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.</p> </div> <div class="clearfix"></div> </div> </div> <div class="clearfix"></div> <p class="updated">Updated <time datetime="2024-11-15T16:23:50+00:00" title="2024-11-15T16:23:50+00:00">November 15, 2024</time></p> </div> </div> </div> </div> </div> </div>  <div id="why-fo-free" class="fot-modal why-fo-free-modal"> <div class="fot-modal__close"><span></span><span></span></div> <h3> <img width="30" height="30" class="why_fo_free_modal_img" alt="Why is FinancesOnline free?" srcset="https://financesonline.com/media/themes/fot/dist/img/information.png 1x,https://financesonline.com/media/themes/fot/dist/img/information@2x.png 2x" src="https://financesonline.com/media/themes/fot/dist/img/information.png"> Why is FinancesOnline free? </h3> <p>FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an <a href="/scoring-methodology/" title="Scoring methodology">equal opportunity</a> to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.</p> </div> <script> window.addEventListener('FoExitPopupScriptLoaded', function() { fo_show_ep(); }); </script>  <div id="back-to-top" class="btn btn--top" title="Go to top"><span class="icon icon--arrow-down"></span>TOP</div>  <div id="fot-social" class="fot-social" data-id="827" data-type="term" data-url="https://financesonline.com/c/content-marketing-software/b2b/" style="opacity: 0;"> <div class="fot-social__el fot-social__el--network smaller"> <span class="icon icon--network"></span> </div> <a class="fot-social__el fb fb-button" href="https://www.facebook.com/sharer/sharer.php?u=https://reviews.financesonline.com/p/hubspot-marketing-hub/" target="_blank"> <div> <span class="icon icon--fb"></span> <span class="txt">Share</span> </div> </a> <a class="fot-social__el tw" href="http://twitter.com/share?url=https://reviews.financesonline.com/p/hubspot-marketing-hub/" target="_blank"> <div> <span class="icon icon--tw"></span> <span class="txt">Tweet</span> </div> </a> <a class="fot-social__el li" href="https://www.linkedin.com/shareArticle?mini=true&url=https://reviews.financesonline.com/p/hubspot-marketing-hub/" target="_blank"> <div> <span class="icon icon--in"></span> <span class="txt">Share</span> </div> </a> </div>  <style> .footer li { width: 100%!important; float:none; } @media screen and (min-width: 481px) { .footer ul { display: block!important; } } @media screen and (max-width: 480px) { .footer ul { margin-bottom: 0; display: none; } .footer li { width: 50%!important; float:left; } .footer ul:after { content: ''; clear: both; display: block; } .footer__heading { cursor:pointer; } } </style> <div class="footer"> <div class="main-container "> <div class="col col--50 col--sm"> <a href="https://financesonline.com" title="FinancesOnline Homepage" class="footer__title"><span>Finances</span>Online</a> <p><strong>EU Office:</strong> Grojecka 70/13 Warsaw, 02-359 Poland</p> <p><strong>US Office:</strong> 120 St James Ave Floor 6, Boston, MA 02116</p> <a href="/add-product/" class="btn btn--listed" title="Get listed page"><span class="icon icon--add"></span>GET LISTED</a> </div> <div class="col col--50 col--sm"> <div class="col col--33 col--sm"> <div class="footer__heading">Company</div> <ul> <li><a href="/about-us/" title="About Us">About Us</a></li> <li><a href="/contact-us/" title="Contact Us">Contact Us</a></li> <li><a href="/add-product/" title="Add Your Product">Add Your Product</a></li> <li><a href="/careers/" title="Careers">Careers</a></li> <li><a href="/research-center/" title="Research Center">Research Center</a></li> <li><a href="/research-team/" title="Research Team">Research Team</a></li> </ul> </div> <div class="col col--33 col--sm"> <div class="footer__heading">Policies</div> <ul> <li><a href="/terms-of-use/" title="Terms of Use">Terms of Use</a></li> <li><a href="/privacy-policy/" title="Privacy Policy">Privacy Policy</a></li> <li><a href="/cookies-policy/" title="Cookies Policy">Cookies Policy</a></li> <li><a href="/scoring-methodology/" title="Scoring Methodology">Scoring Methodology</a></li> <li><a href="/ccpa/" title="Do not sell my personal information">Do not sell my personal information</a></li> </ul> </div> <div class="col col--33 col--sm"> <div class="footer__heading">Content</div> <ul> <li><a href="/write-for-us/" title="Write For Us">Write For Us</a></li> <li><a href="/software-for-small-business/" title="For Small Business">For Small Business</a></li> <li><a href="/topapps/" title="Top Software">Top Software</a></li> <li><a href="https://reviews.financesonline.com/" title="Software reviews">Software reviews</a></li> <li><a href="https://comparisons.financesonline.com/" title="Software comparisons">Software comparisons</a></li> <li><a href="https://alternatives.financesonline.com/" title="Software alternatives">Software alternatives</a></li> </ul> </div> </div> <div class="clearfix"></div> </div> <div class="footer__copyright"> <div class="main-container "> <p class="mini-hide">Copyright © 2024 FinancesOnline. 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Best Content Marketing Software for B2B in 2024 | FinancesOnline